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Can Wishlist feature boost your conversion rates?

Making your e-commerce business run seamlessly is not an easy task. You need
to perspire continuously to keep it stand out in the market. In this regards
updating your website with latest features and addons is one such area where
you should focus.

Wishlist feature is one such addition about which we will discuss here and look
at how adding it can benefit you in optimizing your conversion rates.

Wishlist and its benefits

A wishlist is a feature which allows the customer on your website to save the
desired list of products in his/her account so that he/she can make a purchase
for the same at some later time. The feature is of prime significance as it
provides the customer the freedom to purchase at a time that is convenient to
them. That too, without browsing again and checking for the details. Lets see
how adding this feature can benefit your website.

1. Middle ground:Adding a wishlist feature can act as a middle ground


between purchase and forget. Many a times customers want to purchase a
product but due to liquidity crunch or other such reason, could not make the
purchase at that moment. The wishlist option allows them to secure the product
in their desired list so that they can make the purchase easily whenever they
want.

2. Retention:Many times it happens that a customer wants to purchase a


product but due to unavailability of the product on the website he/she is unable
to make the purchase. Adding the product to the wishlist will allow them to
track the status of the product and a make a purchase as and when it is available.
Thus it helps in retaining the customers who otherwise might have moved on.

3. Mobile connect: It is a well-known fact that a majority of traffic on


e-commerce websites is driven by mobile and tablet audience. A wishlist
feature allows a connect with this audience who browse a wide range of
product on their portable device to make a purchase at some later time, as it
will allow them to list and save those products in a sequential manner instead
of remembering all and then forgetting.

4. Track demand: It allows you and insight into market demand and provides
you with information to keep your inventory updated. You can easily track the
popular products by analyzing their wishlist density and also keep a track of
product which are out of stock.

Tools for add-on

To add the wishlist feature on your website, you can opt from various
extensions and modules available in the market based on your CMS platform.
Magento Wishlist extension is one such tool you can opt for in order to make
this value addition on your website.

Conclusion

The importance of relevant addons cant be bogged down in today's


e-commerce market as it can be a determinant link in your conversion rate
optimization chain. Wishlist feature is one such relevant addon which you
should consider if your aim is to hit the bulls eye.

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