Professional Documents
Culture Documents
INTRODUCTION 2
BRAND
5 EXECUTION
STANDARDS 4 VISUALS
Detailed to perfection. pg 17
The JEGS brand should convey our
character, our personality. Our top-
notch customer service for the past 50+ BRAND
years has allowed us to build a team 3 VOICE
driven by high performance and family
Rev your engine. pg 13
values. We are a big family, and a big
family needs a strong identity.
BRAND
5 EXECUTION
BRAND
1 IDENTITY 4
BRAND
VISUALS
5 - History
BRAND
6 - Who We Are 2 STRATEGY
7 - Our Audience
BRAND
1 IDENTITY
Reinforce the framework.
1 BRAND IDENTITY 5
HISTORY
For more than 50 years, the name JEGS has been synonymous with high performance racing
parts, dating back to 1960 when Jeg Coughlin Sr. opened the doors of JEGS High Performance
at a small, non-descript shop in downtown Columbus, Ohio. This timeline highlights unforgettable
moments in the JEGS history, and we plan to keep building memories long into the future.
1 BRAND IDENTITY 6
WHO WE ARE
JEGS is family, business, and racing. These are our core values that have made us who we are
today. Ever since Jeg Coughlin Sr. began his drag racing career in the 50s, the sport has always
served to bring his ever-expanding family closer together, helping deliver millions worth of
products to automobile enthusiasts all over the world each year.
MISSION:
At JEGS, we foster family, encourage healthy competition, and promote
a strong business through impeccable customer service.
VISION:
We see ourselves fifty years from now still as the unquestionable mail
order speed equipment leaders and the unsurpassed champions on the
track, while upholding the Coughlin family tradition of caring and values.
VALUES:
While family has always been, and will remain, the top priority for Team
JEGS, our passion for racing sets us apart from the competition.
1 BRAND IDENTITY 7
OUR AUDIENCE
We highly value our customers, those weekend warriors who treat their cars like theyre part of
the family. We understand them and know that high performance, speed, control, and power are
all qualities our audience values.
BRAND
5 EXECUTION
BRAND
2 STRATEGY 4
BRAND
VISUALS
9 - Brand Touchpoints
BRAND
10 - Brand Architecture 2 STRATEGY
11 - Brand Promise Driving you forward.
12 - Brand Personality
BRAND
1 IDENTITY
2 BRAND STRATEGY 9
BRAND Social
Media
TOUCHPOINTS
In order to be efficient and powerful in
our brand, we need to communicate in
a clear, consistent manner through all
of our touchpoints.
Digital
Media
2 BRAND STRATEGY 10
BRAND
ARCHITECTURE
We have grown to become an intricate organization, and our various endeavors and interests have led to a clear
separation of our sub-brands. Its important to keep them all organized so as not to lose our brand essence.
MAIN BRAND
Brand Offering
Brand Promise
BRAND PERSONALITY
Our brand personality defines our voice and image. The brand is described in
human terms because the personality needs to resonate with the people delivering
the brand, as well as those experiencing it.
JEGS is:
3 BRAND VOICE 13
BRAND
5 EXECUTION
BRAND
3 VOICE 4
BRAND
VISUALS
BRAND
1 IDENTITY
3 BRAND VOICE 14
OUR NAME
JEGS
The word JEGS has swift name recognition and is easily advertised. Coined
by Jeg Sr.s mother when he was just a child, the nickname played a significant
role in the initial marketing of his chosen business of providing parts and
engine work to fellow drag racers in the early 60s and continues to be an
integral part of our brand.
OUR TAGLINE
HIGH PERFORMANCE AUTO PARTS
A clear tagline is important to complement an easily recognizable brand.
By showcasing exactly what we sell, our customers have no doubt about our
offerings. It is also easy to make the connection with our racing passion.
4 BRAND VISUALS 17
BRAND
5 EXECUTION
BRAND
4 VISUALS 4
BRAND
VISUALS
Detailed to perfection.
Now that we understand the
essence of the JEGS brand, we
must also understand the specifics
BRAND
that build the base for it. Without 3 VOICE
the specifications that follow, we
would not be able to create a
cohesive and powerful brand.
18 - Logo
BRAND
19 - Logo Placement 2 STRATEGY
20 - Logo Variables
21 - Logo Donts
22 - Font Selection
23 - Colors
BRAND
24 - Photographic Styles 1 IDENTITY
25 - Logo Library
4 BRAND VISUALS 18
LOGO
The logo is the embodiment of decades of tradition and family, coupled with our
undying passion for high performance, competition, and business. It should be used
consistently to foster brand awareness.
MAIN LOGO
Use this version in these situations:
Small sizes.
Publication usage.
On busy backgrounds.
POWER LOGO
Use this version in retail, competitive, and event situations:
On vehicles.
On packaging.
On solid backgrounds.
C: 0 - M: 0 - Y: 0 - K: 100 C: 0 - M: 0 - Y: 100 - K: 0
4 BRAND VISUALS 19
LOGO POSITIONING
It is important to not violate the space around the logo. Allowing the logo to stand out by itself
will ensure that the JEGS brand is easily identifiable. As it will be used in varying sizes, weve
devised a system that can be utilized in any measurement.
Use a square that is the width of the top of the J for spacing reference.
If possible, make sure nothing violates the perimeter created by this box.
Use a square that is the width of the top of the J for spacing reference.
If possible, make sure nothing violates the perimeter created by this box.
Logo Size
Reduce or increase the size of the
JEGS logo as needed.
4 BRAND VISUALS 20
LOGO VARIABLES
Whether its on cars, merchandising, online, or on our catalogs, the JEGS logo is adaptable to
any situation. These are the approved logo variables.
LOGO DONTS
The JEGS logo should always be used in its approved format. It should never be modified.
Altering the logo weakens the integrity and consistency of the brand. Here are examples of
what not to do with the logo.
Do not use the older version of the Do not squish or stretch Do not change the Do not angle logo. Do not alter the thickness of
JEGS logo with the apostrophe. the logo. color of the logo. the black outline.
Do not use the logo Do not overlap Do not crop the logo.
Do not use the logo in a Do not change the color
as a pattern. anything on logo. sentence. of the crown.
FONT SELECTION
JEGS uses FUTURA as its primary font family. It should be used in all materials to maintain
consistency in our messaging and branding. Serpentine Bold is to be used as a secondary font
to accent prices and phone numbers.
FUTURA BOLD
FUTURA BOLD OBLIQUE
HIGH PERFORMANCE
FUTURA HEAVY SAVE UP TO
137
FUTURA HEAVY OBLIQUE
FUTURA MEDIUM $
FUTURA MEDIUM OBLIQUE
FUTURA LIGHT
FUTURA LIGHT OBLIQUE
SEE PAGE 6 OR SHOP ONLINE
COLORS
Consistent use of the JEGS brand colors will ensure consistency of the brand across all
mediums. The brand colors should be utilized across all messaging mediums.
JEGS Process Yellow JEGS Process Black PMS 158 C C-00 M-61 Y-97 K-00
PMS 109 C - Merchandise Yellow PMS 355 C C-94 M-00 Y-100 K-00
Process Yellow to be used in all print and web situations. Secondary colors to be used on catalogues
PMS 109 C to be used on anything that is not paper and material supplementary to main brand
(cars, apparel, merchandise, etc.). (ads, web banners, publication covers, etc.).
4 BRAND VISUALS 24
PHOTOGRAPHIC STYLES
Our photography should convey the high-octane energy and enthusiasm for which JEGS has
become well known. Our images should reflect our decades-long commitment to quality high
performance auto parts and healthy competition.
LOGO LIBRARY
These are all the approved JEGS logos, to be used in their respective situations. Each logo
has been carefully crafted to uphold the JEGS brand while providing enough flexibility to
encompass all of our endeavors.
MAIN LOGO
5x World
50 years logo JEGS crown
5X World Champions
JEGS historic JEGS foundation Track Tested
JEGS Ohio
JEGS Cajun Sports Nationals JEGS Pacific Sports Nationals JEGS Northern Sports Nationals
800 number
JEGS BQMRA Winner Plaque JEGS Allstar Tour JEGS U.S. Open
BRAND
5 EXECUTION
BRAND
5
Optimum brand performance
BRAND
EXECUTION 4 VISUALS
32 - Environmental
33 - Collateral
BRAND
34 - Packaging 1 IDENTITY
35 - Catalog
36 - Web
5 BRAND EXECUTION 28
PMS 109 C
5 BRAND EXECUTION 29
PMS 109 C
OVERFLOW
ONLY
PARACHUTE
5 BRAND EXECUTION 30
APPAREL &
MERCHANDISING
Basic rules for apparel:
Use PMS 109 C.
Place JEGS power logo in center of chest.
Place JEGS power logo on sleeves or pantlegs.
Place secondary logos on upper chest.
Place JEGS.com logo on back/waistband.
5 BRAND EXECUTION 32
ENVIRONMENTAL
Basic rules for signage:
Use PMS 109 C for yellow.
Use JEGS power logo.
Place 800 number and
JEGS.com logo on bottom
of sign.
Use a consistent border
around graphics.
5 BRAND EXECUTION 33
COLLATERAL
Basic rules for collateral:
Use process yellow.
Use JEGS power logo.
Treat logo cleanly.
PACKAGING
Merchandise application:
Use JEGS power logo.
Use process yellow, process
JEGS Process Yellow JEGS Process Black
Box application:
black, CMYK JEGS Orange,
Use main JEGS logo. and CMYK JEGS Red. PMS 158 C C-00 M-61 Y-97 K-00
CATALOG
CARBURETORS Your
YourSource
Sourcefor
forPerformance
Performance for
forOver
Over53
53Years!
Years! CARBURETORS
CARBS CARB
CARBKIT
KITWITH
WITHELECTRIC
ELECTRIC Contoured
Contoured Special Calibration
venturii
venturii inlet
inlet 40% Lighter Than Zinc!
Has the same CHOKE
CHOKE High-flow
High-flow needle
needle Aluminum carbs Fuel Curves
features as and
and seat
seat includes vacuum second-
DESIGNED FOR RACING.
97% aluminum construction, 38% lighter,
the traditional High-flow
High-flow All metal parts; manual
choke with fast idle con-
aries, Ford A/T kickdown, WOW!
Avenger, but metering
metering block
block
1 timed vacuum port, 1 full GREAT
20% more fuel bowl capacity, designed for utilizes a clear see
Screw-in trol; center-hung race vacuum & 1 PCV port, uni- PRICE
air bleeds For Chevys
racing, glass sight window, race throttle through sight glass fuel bowl with external versal calibration for easy bolt-on
lever, slosh control, 1:1 or progressive sec- Pinned annular boosters
float adjustment; universal throttle lever with side-fill bowl configu-
for easy fuel level checks & adjustments. Made performance & clear fuel level sight ration. Can be jetted for higher
ondary throttle, fits 4150 or 4500 flange. from 380 aluminum alloy & is 5.04lbs lighter 1965-69
1965-69V8 V84-bbl
4-bbl Reinforced
Reinforcedcasting
castingforforstrength;
strength;redesigned
redesigned with Ford automatic transmission kickdown
Automatic
Automaticelectric
electricchoke
choke&&dualdualfeed
feedfuel
fuel glasses. Can be hand polished. fuel requirements to reach
Tumble Polished with Black Anodized than its zinc counterpart. Brighter, longer last- metering
meteringsystem
systemimproves
improvesfuel fuelflow;
flow;dual dual (except AOD); 30cc accelerator pump. Kit
bowls.
bowls.Power
Powervalve
valveblowout
blowoutprotection
protectionwith
with 50cc
50ccaccelerator
acceleratorpumps;
pumps;.250.250tallertallermain main includes carburetor & clearview fuel filter. 510-0-80458SA ...600cfm Dual Feed, higher HP & rpm levels using Rochester
510-0-80801BK .........600 cfm......... $587.99 ing shine. Accepts all traditional service parts. Electric Choke... $289.99 Quadrajet components. Calibration meets
510-0-80802BK .........650 cfm......... $627.99 with
withcenter-hung
center-hungfloats.
floats.Ford
FordA/T
A/Tkickdown.
kickdown. body
body&&venturi;
venturi;notched
notchedfloats;
floats;jetjetexten-
exten- 350 cfm 2-bbl Carburetor
Street Avenger - Manual Choke 510-0-80459SA ...750cfm Single Feed, fuel requirements of a small block up to 400ci,
510-0-80803BK .........750 cfm......... $667.99 510-0-85670 ........ 670 cfm ............. $375.99 510-0-80508S.......750
510-0-80508S.......750cfm
cfmCarb
Carb.........$309.99
.........$309.99 sions;
sions;Viton
Vitongaskets;
gaskets;tumble-polished
tumble-polishedmain main 510-0-7448 ..... 350 cfm Carb ...........$299.99
Electric Choke... $299.99
510-0-80804BK .........850 cfm......... $707.99 body;
body; machined
machined surface
surface for for improved
improved 510-0-7448K... 350 cfm Carb Kit .....$311.99 up to 385 hp & rpm levels of 5500.
510-0-85670K...... 670 cfm Kit* ...... $450.99 510-0-3310SA .....750cfm Dual Feed,
510-0-80805BK .........950 cfm......... $747.99
Tumble Polished with Red Anodized 510-0-85770 ........ 770 cfm ............. $385.99 STREET-LEGAL
STREET-LEGAL600
600CFM
CFM appearance
appearance&&seal. seal.Except
Exceptasasnoted:
noted:4-corner
4-corner 500 cfm 2-bbl Carburetor Manual Choke .. $279.99
555-15800 ... 750cfm, Electric ........$299.99
Hard Core Gray Hard Coat Anodized 510-0-85770K...... 770 cfm Kit* ...... $460.99 4-BBL
4-BBLCARBS
CARBS idle
idlesystem,
system,progressive
progressivesoft softlinkage,
linkage,annular
annular Same as 0-7448 but with 50cc accelerator pump. 510-0-80508SA ...750cfm Dual Feed, Calibration meets the fuel requirements of
510-0-80801HB .........600CFM ........ $637.99 510-0-80801RD .........600 cfm.........$587.99 discharge
dischargeboosters
boosters&&3-circuit
3-circuitidleidlesystem
system(1(1 Kit includes carb & chrome-plated fuel filter. a big block up to 460ci, 430 hp & 5500 rpm.
510-0-80802RD .........650 cfm.........$627.99 Street Avenger - Electric Choke Electric Choke... $299.99
510-0-80802HB .........650CFM ........ $677.99 510-0-83670 ........ 670 cfm ............. $385.99 extra
extracircuit
circuitabove
abovethrottle
throttlebladesbladeshelping
helping 510-0-4412C ....500 cfm Carb ...........$295.99 555-15801 ... 750cfm, Electric ........$299.99
510-0-80803HB .........750CFM ........ $717.99 510-0-80803RD .........750 cfm.........$667.99 response
responsew/o w/orelying
relyingonly
onlyononsquirter
squirtershot).
shot). 510-0-4412CK ..500 cfm Carb Kit......$307.99
510-0-80804RD .........850 cfm.........$707.99 510-0-83670K...... 670 cfm Kit* ...... $460.99 STREET AVENGER CARBS 327-454 1966-73, Chevy bowl entrance & link-
510-0-80804HB .........850CFM ........ $757.99 510-0-83770 ........ 770 cfm ............. $395.99 Maintain
MaintainPowerPower Kits
KitsInclude:
Include:Carb,Carb,JEGS
JEGSfuel
fuelline,
line,fuel
fuel 510-0-4412S.....500 cfm Carb with age style, compatible w/EGR, main jet: .069,
510-0-80805HB .........950CFM ........ $797.99 510-0-80805RD .........950 cfm.........$747.99 &&Still
StillMeet
Meet pressure
pressuregauge
gauge&&billet
billetaluminum
aluminumfuel fuelfilter.
filter. Our Best-Selling
510-0-83770K...... 770 cfm Kit* ...... $470.99 Bright Zinc Finish ...$285.99 metering rods: primary -36B, secondary -DR
*Note: Kits include Holley carb, JEGS fuel line, fuel Emissions
Emissions 1050
1050cfm cfm- Suggested
- Suggestedfor forsingle
single4-bbl
4-bbl Holley Carb
Standards
Standards 555-15802 ... 750cfm, Divorced .....$299.99
ULTRA CARBURETORS DOUBLE press. gauge, carb studs & throttle return spring. 510-0-8896-1
510-0-8896-1........1050cfm
1050cfmHP
HPCarb . $745.99 600 CFM 4-BBL ALUMINUM
Carb. $745.99
305-350 1980-89, Chevy bowl entrance &link-
PUMPER
Fits
Fits most
most vehicles
vehicles originally
originally eas easyy 510-0-8896-1K
510-0-8896-1K. 1050cfm
. 1050cfmKit
Kit..........
..........$888.99
$888.99 STREET CARBS
age style, compatible w/EGR, main jet: .073,
equipped
equipped with with 4-bbl
4-bbl carb.
carb.
CARBS 600 CFM VACUUM Easy
Easy bolt-on
bolt-on installation
installation onon 1050
1050toto1150
1150cfm cfm metering rods: primary -50M, secondary -DR.
SECONDARY ELECTRIC Suggested
Suggestedforfordual
dual4-bbl
4-bblononmini-plenum
mini-plenum Loaded with No Not for use with computer controlled vehicles.
stock
stockmanifolds
manifoldstotoreplace
replaceexisting
existingHolley,
Holley, intake.
intake.Alcohol
Alcoholcarb
carbhas
hasprogressive
progressivelinkage.
linkage. easy
CHOKE 4-BARREL CARB Rochester,
Rochester,ororCarter
Cartercarbs.
carbs.AllAllsquare
squareflange
flange
COMPLETE
COMPLETE
KITS
KITS
510-0-9375-1
510-0-9375-1.....1050cfm
.....1050cfmHPHPCarb Carb....$839.99
....$839.99
Trouble features for
the best bolt-n-go street perfor-
555-15805 ... 750cfm, Electric........$299.99
All metal parts; Ford carbs
carbsareareequipped
equippedwith withelectric
electricchoke,
choke,vac- vac- 510-0-9375-1K
510-0-9375-1K...1050cfm
...1050cfmKitKit.............
.............$982.99
$982.99 5 lbs Lighter 350-454 1974-78, Chevy bowl entrance & link-
uum
uumsecondary,
secondary,single
singlefeed
feedside-hung
side-hungfloat float 510-0-80586
510-0-80586.......1050cfm
.......1050cfmHP,
HP,Alc*Alc*.......$979.99
.......$979.99 Than a Zinc Carb! mance. 100% wet-flow tested & calibrated.
age style, compatible with EGR, main jet: .069,
automatic kick- Adjustable vacuum secondary for 6% more
down lever bowls,
bowls,and andpower
powervalvevalveblowout
blowoutprotec-protec- 510-0-80586K
510-0-80586K.....1050cfm
.....1050cfmKit,
Kit,Alc*
Alc* .....$1122.99
.....$1122.99 Vacuum secondaries allow COMPLETE KITS
age, four vacuum ports, 510-0-4777S.......650 cfm Zinc ............$415.99 510-0-80457SK .... Carb Kit ................. $326.99 FordFordCar:
Car:1970-74
1970-74302, 302,1970-721970-72
510-0-80532-1..
510-0-80532-1..1250cfm1250cfmHP
HPCarb
Carb. $899.99
. $899.99 SECONDARY 4-BBL CARB 510-0-81670.... 670cfm, 300-400HP.. $355.99
510-0-81670K . 670cfm Kit*................ $419.99 Best Value
electric choke, built-in fuel filters. 510-0-4777SK1 ..650 cfm Zinc Kit ......$496.99 510-0-80532-1K
510-0-80532-1K1250cfm 1250cfmKit
Kit........
........$1042.99
$1042.99 Lightweight
Vacuum secondary carbs include fuel line. 390,
390,1977-78
1977-78351M 351M Minimum-hassle instal- 510-0-81770.... 770cfm, 400+HP ....... $365.99
510-0-4778C.......700 cfm Classic ........$399.99 Ford
FordTruck:
Truck:1970-721970-72360/390, 360/390, Pro
ProStreet
StreetHP HP750 750cfm
cfm lation with maximum Competition Carbs
Street Avenger - Vacuum Secondary 510-0-4778CK1..700 cfm Classic Kit ..$480.99 750 CFM VACUUM 1970-74
1970-74302,
302,1977-781977-78351M 351M(F-100) (F-100) Suggested
Suggestedfor forsingle
single4-bbl.
4-bbl.Redesigned
Redesignedfuel
fuel performance gains.
510-0-81770K . 770cfm Kit*................ $429.99
Features street/strip
510-0-86670BK ... 670cfm; Black ... $499.99 SECONDARY 4-BBL CARB metering
meteringsystem
system&&annular
annulardischarge
dischargebooster
booster 510-0-81870.... 870cfm, 500+HP ....... $379.99
510-0-4778S.......700 cfm Zinc ............$451.99 510-0-80453
510-0-80453...........Carb
...........Carb.......................$339.99
.......................$339.99 Manual choke, 510-0-81870K . 870cfm Kit*................ $443.99 calibration for great throttle
510-0-86670BL.... 670cfm; Blue ..... $499.99 510-0-4778SK1 ..700 cfm Zinc Kit ......$532.99 510-0-80453K
510-0-80453K........Carb
........CarbKitKit.................$364.99
.................$364.99 venturi
venturiallow
allowfor fora alower,
lower,streetable
streetablecfm.
cfm. vacuum secondaries, response and drivability. Power valve blow-
510-0-86670RD ... 670cfm; Red ...... $499.99 2-circuit
2-circuitidle
idlesystem,
system,primary
primary&&secondary
secondary Electric Choke
510-0-4779C.......750 cfm Classic ........$439.99 power valve blowout 510-0-80570.... 570cfm, up to 300HP $365.99 out protection; all necessary vacuum ports
510-0-86770BK ... 770cfm; Black ... $499.99
510-0-86770BL.... 770cfm; Blue ..... $499.99
510-0-4779CK1..750 cfm Classic Kit ..$520.99 STREET-LEGAL
STREET-LEGALSPREAD
SPREAD power
powervalves,
valves,and
andprogressive
progressivelinkage.
linkage. protection and single- 510-0-80570K . 570cfm Kit*................ $429.99 for easy street vehicle installation; mixture
510-0-4779S.......750 cfm Zinc ............$495.99 All metal parts; 510-0-80186-1
510-0-80186-1...750cfm
...750cfmProProStStHPHP........$749.99
$749.99 feed side-hung float screws; spun-in boosters; screw-in air bleeds;
510-0-86770RD ... 770cfm; Red ...... $499.99 510-0-4779SK1 ..750 cfm Zinc Kit ......$576.99 manual choke; BORE
BORE650
650CFM
CFM4-BARREL
4-BARREL 510-0-80186-1K
510-0-80186-1K.750cfm
.750cfmKitKit................
................$892.99
$892.99 bowls. Universally calibrat-
510-0-80670.... 670cfm, 300-400HP.. $369.99
quick-change vacuum secondary accommo-
CARB
CARBKIT
KIT 510-0-80670K . 670cfm Kit*................ $433.99
Ultra Double Pumper - 510-0-4780C.......800 cfm Classic ........$479.99 dual feed center- Carburetor
CarburetorAdapter
Adapter ed for use on 1964-Earlier 510-0-80770.... 770cfm, 400+HP ....... $399.99 dates a large variety of vehicle weights and
Mechanical Secondary 510-0-4780CK1..800 cfm Classic Kit ..$560.99 hung float bowls; Adapts
AdaptsDominator
DominatorCarbCarbtotostandard
standardsquare square apps. Kit includes carb, clearview fuel filter, 510-0-80770K . 770cfm Kit*................ $463.99 traction; Ford A/T kickdown linkage; con-
510-0-76650BK ... 650cfm; Black ... $499.99 510-0-4780S.......800 cfm Zinc ............$552.99 power valve blowout flange.
flange.Adds
Adds2.25
2.25totoinstallation
installationheight. height. and vacuum secondary spring kit. 510-0-80870.... 870cfm, 500+HP ....... $399.99 toured venturi inlet for maximum airflow,
510-0-76650BL.... 650cfm; Blue ..... $499.99 510-0-4780SK1 ..800 cfm Zinc Kit ......$633.99 protection; universally 510-17-9
510-17-9..............Carb
..............CarbAdapter
Adapter
..................$89.99
..................$89.99 510-0-1850C ..Classic Gold Carb ..........$257.99 510-0-80870K . 870cfm Kit*................ $463.99 reduced turbulence, and greater horsepow-
510-0-76650RD ... 650cfm; Red ...... $499.99 510-0-4781C.......850 cfm Classic ........$489.99 calibrated. Kit includes carb & Replacement
Replacement er. Precision machined for a leak-free seal &
510-0-1850S...Zinc Finish Carb.............$257.99 *Note: Kit includes JEGS Braided Fuel Line Kit
510-0-76750BK ... 750cfm; Black ... $499.99 chrome-plated dual inlet fuel line. Bolt-On
Bolt-OnPerformance
Performance tumble-polished for a shiny finish.
510-0-76750BL.... 750cfm; Blue ..... $499.99
510-0-4781CK1..850 cfm Classic Kit ..$570.99
510-0-4781S.......850 cfm Zinc ............$572.99 510-0-3310C...... Classic Carb.............. $279.99 for
forQuadrajets
Quadrajets SUPERCHARGER
SUPERCHARGERCARBS CARBS 510-0-1850CK... Classic Gold Carb Kit .$282.99 and JEGS Fuel Pressure Gauge 0-15 psi
510-0-76750RD ... 750cfm; Red ...... $499.99 510-0-82651 ...650 cfm Mech Sec ....$499.99
510-0-4781SK1 ..850 cfm Zinc Kit ......$653.99 Secondary
Secondarymetering
meteringblock;
block;
510-0-3310S...... Zinc Carb .................. $279.99
510-0-3310CK ... Carb Kit .................... $299.99 mechanical
mechanicalsecondary;
secondary;double
doubleaccelerator
accelerator MARINE 4-BBL CARBS 4150 HP PRO 510-0-82750 ...750 cfm Vac Sec ........$495.99
510-0-82751 ...750 cfm Mech Sec ....$499.99
510-45-228 .........Choke Control Cable $17.99 CHA
PER RG SERIES CARB
450 CFM CHOKELESS Accessories pumps;
pumps;divorced
divorcedchoke;
choke;allallemissions
emissionsprovi-
provi- Meets US Coast Guard 510-0-82851 ...850 cfm Mech Sec ....$541.99
SU
ER
sions.
sions.Kit
Kitincludes
includescarb
carb&&clearview
clearviewfuel
fuelfilter.
filter. specs. Metering system
MECHANICAL SECONDARY CHOKELESS RACE CARBS 510-20-7............Chrysler Throttle
is calibrated to
Includes notched 510-0-82951 ...950 cfm Mech Sec ....$556.99
4-BBL CARB Lever Extension ........... $8.99 510-0-6210
510-0-6210........
........650
650cfm
cfmCarb
Carb...........
...........$435.99
$435.99 AR floats & jet exten-
RS
BURE TO
C
Double pumper carbs have 510-20-13 .........Vacuum Secondary 510-0-6210K
510-0-6210K..........650
650cfm
cfmCarb
CarbKitKit..........$447.99
$447.99 compensate for sions for continuous fuel ULTRA HP CARB
Great for Smaller mechanical secondaries, Spring Kit.....................$12.99 Vacuum
VacuumSecondary
SecondaryCarburetor Carburetor Bright
BrightFinish
Finish a boats unique delivery; high-flow meter-
Engines or center-hung float 510-20-59 .........Quick Change Vac Electric
Electricchoke
chokeand anduniversal
universalcalibration
calibration For
ForSB-Chevy
SB-Chevywith
with2x4
2x46-71
6-71superchargers.
superchargers.Four-
Four- engine load. J-style ing blocks; reusable nonstick
Street Tunnel bowls, 4-corner Secondary Kit .............$15.99 510-0-80555C
510-0-80555C......650 650cfm
cfmCarb
Carb...........
...........$395.99
$395.99 corner
corneridle
idlesystem,
system,screw-in
screw-inairairbleeds,
bleeds,and
and vent tubes spilt fuel/ metering block gaskets for
Ram Setups idle, annular 510-20-59K.......EZ Quick Change Kit* .$28.99 manifold-referenced
manifold-referencedpower
powervalve.
valve.NoNochoke.
choke. fumes back into the easy tuning; 4-corner idle system; progressive Same features
Chokeless, mechani- boosters, built-in 510-34-13 ........Secondary Metering carb for safe opera-
Block Kit.......................$43.99 UNIVERSAL
UNIVERSAL650 650CFM CFM4-BBL 4-BBL 510-0-80575S...........
510-0-80575S...........600
600cfm...............$769.99
cfm...............$769.99 mechanical secondary; spun-in boosters; stainless as HP Series plus:
cal secondary and fuel filter system & tion on rough waters. 5 airhorn steel throttle plates; symmetrical venturi bores anodized billet alumi-
smaller size make this val- no choke. 100% wet-flow 510-45-223 .......Automatic Electric CARBURETOR
CARBURETOR For
ForWeiand
Weiand6-71
6-71supercharger
superchargerononBB-Chevy
BB-Chevy
except on 1050 cfm Dominator. for more balanced airflow to increase power; num baseplate; metering
Choke Kit .....................$51.99 ororChrysler
Chrysler392
392ororWeiand
Weiand8-71 8-71supercharger
supercharger
ue-priced 4-bbl a performer! Kit tested & calibrated. Kits ononSB-Chevy
SB-ChevyororChrysler
Chrysler426.
426.Four-corner idle 510-0-80364 450cfm, Ford 303 .$532.99
Four-corneridle Loctite-fastened buttonhead throttle plate blocks with changeable emulsion
includes carb, banjo fitting 510-26- include carb, JEGS fuel line *NOTE: Includes QuickChange housing & spring set.
system,
system,replaceable
replaceableairairbleeds,
bleeds,and manifold- 510-0-80318-1.. 600cfm, Ford 460 .$542.99
andmanifold- screws for less air restriction; power valve blow- jets for infinite tuning; changeable idle feed
25 & JEGS Fuel Filter 555-15175. & fuel pressure gauge. Vacuum
Vacuum second-
second- referenced
referencedpower
powervalve.
valve.NoNochoke.
choke. 510-0-80319-1.. 600cfm, Ford 351 .$499.99 out protection; changeable screw-in air bleeds restrictors for easier idle system tuning without
510-0-9776 .....450 cfm Chokeless ..... $259.99 Dual 30cc accelerator pumps 390 CFM 4-BBL VACUUM ary;
ary;auto
autoelectric
electric 510-0-80576S...........
510-0-80576S...........750 cfm...............$789.99 510-0-80492 ..... 600cfm, Volvo V6 ..$427.99
750cfm...............$789.99 for expanded tuning; fuel bowls with plumbing drilling; fuel bowls with oversized sight window
510-0-9776K ..450 cfm Carb Kit......... $293.99 510-0-9379 .......750 cfm Race............. $522.99 SECONDARY CARB KIT choke;center-hung
choke; center-hung For
ForBB-Chevy
BB-Chevy2x4
2x48-71
8-71oror1071
1071supercharger.
510-0-80551 ..... 600cfm, Univ.........$456.99
supercharger. 510-0-80559 ..... 600cfm, Perf..........$477.99 on both sides. Kits include: fuel line & gauge. for easy float adjustment. Calibrated for gas.
510-0-9379K ....750 cfm Carb Kit....... $630.99 float bowls;
float bowls; power
power Mechanical Secondary 510-0-80675.... 4150, 750 Mech Sec...$802.99
Four-corner
Four-corneridle
idlesystem,
system,screw-in
screw-inairairbleeds
bleeds&& 510-0-80552 ...650cfm, Quadrajet ..$462.99
CHRYSLER OE CARBS 510-0-9381 .......830 cfm Race............. $475.99 valveblowout
valve blowoutprotection.
protection. manifold-referenced
manifold-referencedpower powervalve.
valve.No Nochoke.
choke. 510-0-9015-1...750cfm, Universal ..$435.99 510-0-80541-1 .....650 cfm ........................$699.99
Designed for 510-0-9381K ....830 cfm Carb Kit....... $583.99 510-0-80783C
510-0-80783C...650
...650cfm
cfmCarb
Carb............
............$365.99
$365.99 510-0-80577S...........
510-0-80577S...........950
950cfm...............$879.99
cfm...............$879.99 510-0-80537 ....750cfm, Perf ...........$532.99 510-0-80541-1K..650 cfm Carb Kit........$807.99 CARB INSTALLATION &
30cc primary/50cc second. accelerator pumps Calibrated 510-0-80528-1 ....750 cfm Down Leg....$689.99
Your Mopar
510-0-9380 .......850 cfm Race............. $602.99 for 6-cyl & Ultimate
Ultimatestreet
streetperformance
performancefor foruseusewith
with 510-0-9022 ....800cfm, Universal....$549.99 510-0-80528-1K..750 cfm Carb Kit........$797.99 TUNING DVD
One of the
510-0-9380K ....850 cfm Carb Kit....... $710.99 Small V8 660
660CFM CFMDUAL DUAL superchargers.
superchargers.Screw-in
Screw-inairairbleeds
bleeds&&mani- mani- 510-0-80443 ...... 850cfm, 4150 .......$639.99 510-0-80509-1 ...830 cfm NASCAR.....$722.99 What you want to know
best ways to
revive a muscle car!
Engines in 4-BBL
4-BBLCARB CARB fold-referenced
fold-referencedpower
powervalve.
valve.Manual
Manualchoke.choke. 510-0-80340-1.. 1050cfm, 4500 ....$1073.99 510-0-80509-1K.830 cfm Carb Kit ......$830.99 about Holley carburetors.
Light Vehicles 510-0-80592S...........
510-0-80592S...........600
600cfm...............$451.99
cfm...............$451.99 510-0-80496-1 ...950 cfm Down Leg ...$745.99 Covers 4160 vacuum sec-
Designed in the PRIMER BOTTLE For
For SB-Chevy
SB-Chevy 1x4
1x4 140
140 supercharger
supercharger oror
60s, built now for Primes alcohol/methanol engines
Electric choke, vacuum secondaries, single-
BB-Chevy
BB-Chevy2x4
2x4250
250supercharger.
supercharger.Man
Manchoke.
choke. CHROME FUEL 510-0-80496-1K.950 cfm Carb Kit ......$853.99 ondary carbs, 4150 vacuum
& mechanical secondary, as
inlet side-hung float bowls, Ford automatic 510-0-80498-1 ...950 cfm Alcohol ......$782.99
excellent performance. for faster warm-up and transmission kickdown lever, PCV & timed Calibrated Calibratedfor
fordual
dual4-bbl
4-bbl 510-0-80572S...........
510-0-80572S...........700 cfm...............$529.99 INLET FITTINGS
700cfm...............$529.99 510-0-80498-1K.950 cfm Carb Kit ......$890.99 well as 4165 & 4175 spread
510-0-4144-1 ..1969-70 440-390, 3x2 Center, starting. Angled filler spark vacuum ports. Kit includes carb, clear- applications.
applications.Uses
Uses1:11:1mechanical
mechanicallinkage,
linkage, For
ForSB-Chevy
SB-Chevywith
with1x41x4170 supercharger. Will fit any carb requiring a 5/8-18
170supercharger. 510-0-80513-1 ...1000 cfm Down Leg.$762.99 bores. 2-hour DVD features virtual tours,
OE#3418550, 350cfm .$525.99 tube with tapered tip easily fits into view fuel filter & vacuum secondary spring kit. 50cc 50cc accelerator
accelerator pumps,
pumps, side-hung
side-hung float
float Four-corner
Four-corneridle
idlesystem
systemand manifold-refer- inverted flare fitting. 3/8 hose end.
andmanifold-refer- 510-0-80513-1K..1000+ cfm Carb Kit...$870.99 exploded views, step-by-step installation,
510-0-4365-1 ..1969-70 440-390, 3x2 Outboard, fuel bowl vent tube of carb. 510-0-8007 .......390 cfm Carb..............$375.99 bowls
bowls&&single
singlefuel
fuelinlet.
inlet.No
Nochoke.
choke. enced
encedpower
powervalve.
valve.Manual
Manualchoke.
choke. 510-34-21 .......Straight ......... 1/pkg.$23.99 510-0-80514-1 ...1000 cfm Annular ...$792.99 tuning, & troubleshooting.
OE#3462373, 500 cfm ..$365.99 555-150060 .. 16 oz. Bottle.....$11.99 510-0-8007K ....390 cfm Carb Kit........$400.99 510-0-4224
510-0-4224.............660
.............660cfm
cfm................
................$589.99
$589.99 510-0-80573S...........
510-0-80573S...........750 cfm...............$589.99 510-34-22 .......90.................. 1/pkg.$22.99
750cfm...............$589.99 510-0-80514-1K..1000+ cfm Carb Kit...$900.99 510-36-378 ..... Instructional DVD ....$21.99
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