Professional Documents
Culture Documents
Marketing Plan
Attri Farahzadi
Sowmya Kotha
1
Agenda
Business Recap & SWOT
Target Market
Competitor Advertising
Current Advertising
Experiential Marketing
Timeline
ROI
Academic Recap 2
Business Recap
3rd largest beauty company in the world
3
Business Recap - SWOT
Strength Weakness
Opportunity Threat
7
Competitor Advertising- Traditional Marketing
8
Competitor Advertising- Traditional Marketing
9
Competitor Advertising- Traditional Marketing
Foundation
Commercial
Consistency
10
Competitor Advertising- Social Media Marketing
- 5K 305K
15
Washington DC Collection
OPI
16
Improvements on Youtube Page
17
Instagram OPI
3.7million 1million 2.2 million
18
Instagram Page
Posting short clips on our COTY
INC
New product updates
19
Current Social Media Presence- OPI
weekly basis.
Facebook 1.8million
Only 3K followers
21
New Advertising
22
New Advertising (Contd)
23
New Advertising (Contd)
Cotys
OPI
Its a confidence
24
Experiential Marketing
Explore the beauty inside you
25
Experiential Marketing
Explore the beauty inside you
26
Mobile App
Latest News
All brands
linked to their
respective
websites
27
Mobile App
28
BillBoard Design
Billboard design
COTY
Explore the beauty inside you
30
Brand Strengthening
Emotional Connection with the
Active Social Media platform New Ads Mobile App Campaign &Billboard
32
ROI
Marketing Cost
Campaign: $4,800
Social Publishing
4 Types of content
#CotyBrand
#CotyCares
#Cotypeople; #CotyCareer
35
Spotlight
Questions
36