Q.

1 :-

Why Services marketing is complex than product marketing

Q.2 :-

Give your comment on Societal Marketing

Q.3 :-

How distribution play their role in increasing sales

Q.4 :-

Discuss the concept of Marketing Mix

Section 2

During the first inauguration of Tatas Nano Car, Ratan Tata famously spoke
these words I observed families riding two- wheelers- the father driving the
scooter, his young kid standing in front of him, his wife seated behind him
holding a little baby. It led me to wonder whether one could conceive of a safe,
affordable, all-weather form of transport for such a family.1 Hence, started the
conceptualization of a car targeted at the low income segment of India who could
not afford a car. It is a typical example of identifying a need, developing and
marketing the product to the targeted segment and enjoying the success of a well
crafted marketing effort. It is no surprise then, that the little car also dubbed as
the peoples car attracted much fanfare from the media across the world. The
demand for the car could not be met initially, as the Sanand plant wasnt
working full capacity. The cars had to be booked in advance. After a rocky start
at its West Bengal Singur plant, the production of Nano was shifted to Sanand,
Gujarat. This delayed the launch and also put a tab on the production capacity.
Q.5 :-

What are reasons for launching Small Car

Q.6 :-

Nano as a car is

Q.7 :-

Nano was Targeted to

Q.8 :-

Nano's production capacity is

Q.9 :-

Nano was manufactured at

Section 3

Q.10 :-

In order for exchange to occur:

Q.11 :-

The term marketing refers to

Q.12 :-

Which of the factors in the external environment for influencing society?

Q.13 :-

A market orientation recognizes that:

Q.14 :-

The differentiation of a firm's products or services to promote environmental

responsibility is referred to as

Q.15 :-

_________ is the simplest model of consumer buying behaviour to understand,

stressing how the consumer goes through six key stages in the acquisition
process.
Q.16 :-

Marketing managers cannot control _____________ but they can at times

influence it

Q.17 :-

The quadrant of the Boston Consulting Group (BCG) matrix that represents
both a high market share and a high rate of market growth includes the:

Q.18 :-

The key term in the American Marketing Association's definition of marketing

is:

Q.19 :-

A further 3Ps are incorporated into the marketing mix

Q.20 :-

Needs are hidden, our subject is unaware of his or her need. This is referred to as

Q.21 :-

Which of the following elements is not part of Porter's Five Forces model for
industry competitiveness?

Q.22 :-

The phenomenon that customers are happy to work with companies and
organizations to solve problems is referred as
Q.23 :-

the history of marketing, when did the production period end?

Q.24 :-

Providing free samples of perfumes (scent) in magazines is an example of which

of the following

Q.25 :-

Which of the following is not an element of the marketing mix

Q.26 :-

The differentiation of a firm's products or services is underlined to promote

environmental responsibility
Q.27 :-

Which of the following is not part of the consumer proposition acquisition

process?

Q.28 :-

The six dimensions usually considered to constitute the external marketing

environment include all of the following except:

Q.29 :-

The way in which the product is delivered to meet the customers' needs refers to:

Q.30 :-
Tobacco advertising is now virtually banned in all marketing communication
forms in many countries around the world. This can be explained as an influence
of:

Q.31 :-

A firm has decided to alter its pricing and promotional strategies in response to
slower than expected job growth and declining personal incomes. The firm is
responding to changes in its:

Q.32 :-

An imbalance between a consumer's actual and desired state in which

recognition that a gap or problem needs resolving is called:

Q.33 :-

A critical marketing perspective is the process of determining:

Q.34 :-

The process of deliberative selection of an offering from amongst a repertoire of

acceptable alternatives is called:

Q.35 :-

The term 'marketing mix' describes

Q.36 :-

Which of the following is not part of the external marketing environment?

Q.37 :-
Which of the following characteristics would usually make a market less
competitive?

Q.38 :-

The purchasing strategy is based on collaboration in research and development.

This is called

Q.39 :-

The external environment

Q.40 :-

Opinions can be referred to as cognitive and

Q.41 :-

The consumer goods perspective of marketing assumes there are comparatively

few suppliers within a particular industry, all rivals for the___________.

Q.42 :-

Social grade is a means of classifying the population by _________

Q.43 :-

New technology results in new goods and services, and it can also

Q.44 :-

There are ________ main types of buyer-seller exchanges in marketing.

Q.45 :-

With respect to consumer behaviour, one's friends and relatives could be

considered a/an

Q.46 :-

Which is NOT classified in buy classes?

Q.47 :-

_________is the process by which we acquire new knowledge and skills, attitudes
and values, through study and experience, or by modelling others' behaviour
(e.g. parents, friends).
Q.48 :-

_____ is the collection and interpretation of information about forces, events, and
relationships that may affect the organization

Q.49 :-

A marketing philosophy summarized by the phrase 'a stronger focus on social

and ethical concerns in marketing' is characteristic of the _________ period.

Q.50 :-

Which of the following consumer buying behaviours requires the least effort?

Q.51 :-

In relationship marketing firms focus on __________ relationships with

__________.
Q.52 :-

Which of the following is not a component of market orientation?

Q.53 :-

When customer expectations regarding product quality, service quality, and

value-based price are met or exceeded, _____ is created

Q.54 :-

Which skills and capabilities will marketers need to increasingly have

Q.55 :-

To evaluate an organization's Strategic Business Units (SBU), the Boston

Consulting Group developed a portfolio performance framework that
characterizes some of the SBUs as

Q.56 :-

Newsletters, catalogues, and invitations to organisation-sponsored events are

most closely associated with the marketing mix activity of

Q.57 :-

The process of collecting information about the external marketing environment

is

Q.58 :-

Toyota's Prius and Honda's hybrid Civic are examples of technological products
inspired by:
Q.59 :-

According to the Marketing and Sales Standards Setting Body (MSSSB), which
of the following is not a marketing function?