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MAY 2016 | ` 100
ABC CLINIC
GEARS UP FOR
FRANCHISE
SPRINT
RAJ,
FOUNDER,
SLIMMING
ADVANCED BEAUTY
& COSMETIC CLINIC
BIZ MAKING
Fat Profits
VENTURE IN
ALKALINE WATER AYURVEDA:
FOR CLEAR A BLISSFUL
RETURNS Opportunity NAUNIHAL
RAVEE VOORA,
SINGH,
Founder & CEO,
FOUNDER & CEO,
VOORA HEALTHCARE
THAT IS YET Strands Universe
LLP
INDIA PVT LTD TO BE TAPPED
COVERING
MILESTONES WITH
DSKS HYOSUNG
& BENELLI
SACHIN BHAIYA,
MARKETING HEAD,
DSK BENELLI
& DSK HYOSUNG
INVESTORS
SAILING THE
E-WAY THROUGH
MEDHARBOUR
NISHANT GUPTA,
FOUNDER, DIRECTOR,
MEDHARBOUR
MAKE
HOW TO
MONEY
IN BEAUTY & WELLNESS BUSINESS
A PUBLICATION OF
FROM THE
editor-in-chief
Volume 17, Number 5, May 2016
BY ACHIEVING YOUR
easier than sharing your dream with
CHIEF EXECUTIVE ASHITA MARYA 09810092379
people who are spread across various OFFICER ashita@franchiseindia.com
The business of beauty and wellness culmination of dreams and visions. A ADVERTISING
looks exciting in the franchise space. new success story begins to unfold
DELHI OFFICE: SANJAY BHAT- VP | Mobile: +91 8467916517
With salons, spas and fitness centres every moment when a franchise Email: adver tising@franchiseindia.com
agreement is signed. DAMANDEEP SINGH - AVP | Mobile: +91 8860084174
leading the way, other sectors such as Email: daman@franchiseindia.net
Stage 411-415, 4th Floor, Charmwood Plaza, Eros Garden,
slimming centres, yoga centres, diet The business of beauty and wellness Charmwood Village, Surajkund Road, Faridabad - 121009.
Tel: 0129 4228800
clinics, and pharmaceutical brands are looks exciting in the franchise space.
also warming up for the franchise game. Our cover story brings to you the MUMBAI OFFICE: SREERAM SESHADRI- GM | Mobile: +91 8080016853
journey of leading salon major Strands Email: ssreeram@franchiseindia.net
Unit 11A & 11B, Ground Floor, Technopolis Knowledge Park, Mahakali
Salon N Spa. With salons, spas and Caves Road, Near Nelco Bus Stand, Andheri (E), Mumbai - 400093
fitness centres leading the way, other BANGALORE OFFICE: MAHANTESH M. PATIL- AVP
sectors such as slimming centres, yoga Phoenix Crescent, Second Floor, #10, Rest House Road,
centres, diet clinics, and pharmaceutical (Behind Brigade Road) Bangalore-560 001. Mobile: +91 9343930200
Email: patil@franchiseindia.net
brands are also warming up for the
franchise game. In this edition, we bring HYDER ABAD OFFICE: RAJESH S. ZHAWAR- GM
H.No.-8-2-293/82/A/68, Plot No.68, Road No.1, Jubilee Hills,
to you an exhaustive analysis of each Hyderabad - 500033 Mobile: +91 93464 95513
segment within the beauty and wellness Email: hydmedia@franchiseindia.net.
space. As the market matures for a retail KOLKATA OFFICE: BISWARUP BANERJEE- AM-SALES
culture, latent opportunities will be Mobile: +91 9883870771
Merlin Infinite, Unit No. 502, 5th Floor India, DN-51, Sector V,
better optimised leading the industry Kolkata- 700091, West Bengal
towards a much better and organised
CHENNAI OFFICE: S.HARI HARA SUBRAMANIAM- BRANCH HEAD
ecosystem. Mobile: +91 7305583886, Email: hhari@franchiseindia.net
Unit no. 704, 7th Floor, Capital Towers, No. 180, Kodambakkam High
Road, Nungambakkam, Chennai - 600 034.
One major earning for us in this issue is
an advisory piece from the desk of AHMEDABAD OFFICE: YASHESH SHAH-SR. MANAGER
Mobile: +91 7878937679 | Email: Yashesh.shah@franchiseindia.net
Gaurav Marya. The other highlights of A-304, Safal Pegasus, Nr. Auda Garden, Prahaladnagar,
this issue include exclusive interviews Ahmedabad-380015
Happy Franchising! HOW TO REACH US: Write to: The Franchising World,
4th & 5th Floor, Charmwood Plaza, Eros Garden,
Charmwood Village, Surajkund Road, Faridabad-121009
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CONTENTS
Volume 17, Number 5, May 2016 Issue And It Contains 118 Pages Including Cover.
MAY 2016
Regular
14
GURU SPEAK
30 NEW IDEAS IN FRANCHISING
WHICH ARE MOST PROFITABLE
Business ideas any investors
will jump fence to have their
hand on.
16
USED CAR KA STAR
WOMEN ON AN AUTO - DRIVE LANE
MFCWL shares opportunities
26
for franchisees in the pre-
owned car industry.
18
UPDATES
THE YOUNGEST A wrap of all the news and
events in the industry.
BRAND WITH A
24
CHUTZPAH TO LEAD ASK K. VEENA
NauNihal SiNgh, FouNder & Ceo OF THE WOMEN, BY THE WOMEN,
StraNdS uNiverSe LLP FOR THE WOMEN
A special column for budding
entrepreneurs in salon and SPA
business by Veena Kumaravel,
Co-Founder, Naturals
Invest 46 56
SLIMMING BIZ MAKING FAT AYURVEDA: A BLISSFUL
PROFITS OPPORTUNITY THAT IS YET TO BE
The craze to look-like- TAPPED
the-girl-on-the- Ayurveda segment is bustling
30 POWERS AHEAD magazine- cover has with opportunities with
BEAUTY & WELLNESS: THE NEW Learn how the fitness fuelled mamoth growth. brands creating value for these
SWEET SPOT OF FRANCHISE industry is the new treatments to the customers.
OPPORTUNITY goldmine for investors. 50 Read on to find more...
A birds eye view of the GAINING HEALTHIER PROFITS
burgeoning beauty and 38 WITH DIETING BUSINESS 60
wellness industry in India. INVOKING THE Read to learn how Dieting DRUG FOR PERFECT BUSINESS IDEA
ENTREPRENEURIAL CHAKRA segment is slowly and Read about some of the leading
32 The untapped opportunities gradually gaining pace on opportunities and trends
SALON FRANCHISE: A MILLION in the yoga segment can the franchise track. in the US $ 11 billion worth
prove to be a game changer Indian pharmaceutical market
DOLLAR GAME
in the whole of beauty and 52 that may interest some of the
Over $34million worth
wellness industry. AESTHETICS LOOKS GOOD potential investors.
beauty services industry
Looking good and youthful
holds immense potential for 42 62
being important and
budding entrepreneurs.
SPA FRANCHISE: THE affordable these days has NUTRITIOUS PROFITABILITY
UNCHARTERED TERRITORY opened up a world full of The segment of nutraceuticals
36 Spa franchise banks on high opportunity for investors is one of the emerging sectors
FITNESS FRANCHISE profit margins. Read on... and practitioners alike. that are luring investor.
30
have been able to tap the
pulse of the consumers and
investors alike.
66 112
INVEST | GLOBAL STRATEGY | CASE STUDY
BUSINESS
OVER 50 CASUAL DINING
Startup Strategy TGB CAFE N BAKERY IS
GOING PLACES
RESTAURANTS SERVING 20 78 The inspiring journey of
MILLION PLATES & COUNTING... LA GRANDE OPPORTUNIT FOR 108 TGB Cafe n Bakery
Wilson Lim shares how INDIANEDUPRENEURS STRATEGY | QNA
authentic Italian cuisine How Aperna Volluru brings THE THREE GENERATION OLD 114
became affordable and Italian preschool concept HONEST LEGACY STRATEGY | QNA
accessible across 9 countries. to India. Tracing the eccentric COVERING MILESTONES WITH
journey of the 37 year old DSKS HYOSUNG & BENELLI
brand. What makes the super biking
80
brand of DSK Motorwheels a hit.
VENTURE IN ALKALINE WATER
Franchise WITH CLEAR RETURNS
Read on to find how alkaline
110
STRATEGY | CASE STUDY 116
68 GRAB YOUR SLICE OF HOW TO SERIES |
drinking water is the next ENTREPRENEUR
FRANCHISE FACE PROFITABLE SHARE-
big thing in the industry. For entrepreneurs making
50 BEST WESTERN HOTELS IN An insight into the
QSR industry. global foray.
INDIA BY 2020
The incredible growth of 82
the Best Western Hotels START UP | LAUNCH PAD
& Resorts. OPPORTUNITY TO SERVE 5
CRORE CUSTOMERS
72 A self developped technique
FRANCHISE PROFESSIONAL that takes the speech
THIS ALPHA MALE IS BUILDING therapy industry by storm.
GLOBAL ASPIRATIONS IN
WELLNESS BUSINESS 84
Istayak Ansari, Director & Co START UP| LAUNCH PAD
founder of Lloyds Luxuries ABC CLINIC GEARS UP FOR
Ltd reveals his success story. FRANCHISE SPRINT
The incredible journey
74 of Advanced Beauty &
FRANCHISE SPEAK | Cosmetic Clinic .
RAJIV JAIN
THE STORY OF THREE BROTHERS 86
START UP | CASE STUDY
IN A SMALL TOWN AND A 650
CAKEWALK BUSINESS IDEA FOR
CRORE TURNOVER
Rajiv Jain, Director, NRS SURE SHOT SUCCESS
Group reveals how the sun How the newbie
of franchising is rising app Walk2Shop is
from the east. influencing retailers.
76 88
FRANCHISE STRATEGY START UP | LAUNCH PAD
BEFITTING BIZ OF BEAUTY & INVESTORS SAILING THE E-WAY
WELLNESS THROUGH MEDHARBOUR
Browse through the latest Tracing the journey
trends in the Indian beauty of newage speciality
and wellness industry. clinic Medharbour
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INDIAS LARGEST
RETAIL CHAIN OF
PERSONALISED GIFTS
WANTS YOUAS
BUSINESS PARTNERS
PRESTO is Indias Largest Retail Chain of Personalised Gifts.
We provide Total Solution for Retailing these Products and
own a Chain of over 165 Stores across India, Nepal & Fiji.
For you, the business is so profitable that you may mistake our
equipments for currency printing machines.
EMPOWERING ENTREPRENEURS: Mahindra First Choice Wheels have forged a successful partnership with over 700+ franchise partners across 325 towns in India
I N the last article of 'Used Car Ka into all sphere of auto Speed Cars who recently without hiccups, we had our
Star' we saw how budding business to grow faster. joined Mahindra First Choice share of difficulties. Being a
business men without any prior In her words Automo- Wheels is another shining woman it was a challenge to
knowledge of automotive industry or tive business is extremely example of woman go and procure cars, get
used cars are extremely successful. In complicated and to be passionate about automo- involved in refurbishment and
this article we break one more myth successful I had to get my biles. Their story began as a pricing of the used cars as the
that says automotive business falls hands dirty, I got into the customer of Mahindra First industry is heavily unorga-
exclusively in the domain of men. We shop floor and understood Choice Wheels. They got nized. But with the help of
would like to introduce two each and every aspect of car their first used car from Mahindra First Choice we
pioneering woman entrepreneurs servicing. Beyond servicing Mahindra First Choice back could overcome the hassles
riding high on the used car wave. we realized we had to in 2004, smitten by the and confidently addressed
diversify into sales and experience they bought many the consumer needs.
VidyaNambirajan, Paramount spare parts to replicate the more cars over a period of 7 The new crop of women
Autobay, Secunderabad new car dealer ecosystem in years. In 2015 Nisha and entrepreneurs in the
Vidya Nambirajan of Paramount the used car space. Sangeetha started Mahindra automobile franchise space
Autobay in Secunderabad has The most important First Choice Franchise Speed is reinforcing the fact that
advantage she feels Cars. nothing is impossible for
Paramount garnered through Mahindra First Choice woman with strong will.
MFC association is the trust Speed Cars is doing So, if you are one of those
and confidence that extremely well in women who have strong
customers have in the brand. Trivandrum. They did have passion for cars do not
In her words Mahindra teething challenges but hesitate in reaching out to
First Choice Wheels started sailing smooth very us. We will make sure you
association provided us a soon with the expert become a used car ka star.
B
the country, Varman shared: We will
roaster Chicken, a US based heritage chicken brand, has continue to build in cities that we have
roped in celebrity chef Harpal Sokhi not only to endorse entered and will also continue to build
the brand, but also to offer chefs special menu- known as in newer cities. The aim is to effectively
Energy Chef of India. reach our customers.
Chef Harpal will share his secret marinades for his flagship
product Happy Fried Chicken. Turban Tadka chef will also create
magic with items such as Andra chilli burger, gulab jamun filled
muffin and a few more.
Broaster Chicken will serve at Versova, the first outlet opening
in Mumbai. The Pint format outlet will offer other delicacies like
black burgers, Punjabi pastas, black pepper chicken, palangtod,
chulbul soda and many more interesting foods. Broaster Chicken
will also be served in pint outlets opening at Pune, Kolkata and
Surat in next three months.
Many international brands have come and made a mark in India.
With a value proposition that Broaster offers and given the fact
that it uses technology (patent pressure fryer) to be a differentiator
product, makes it a winner, shared Celebrity Chef Harpal.
TECHNOLOGY
stores
partnership with Swiss
watchmaker Bovet to sell its
watches in India from this month.
The brand, which also represents
S
SIPL, a footwear Italian suit brand Kiton and
manufacturing and renders a unique sporty and British shoemaker John Lobb in
retailing industry athletic feel at the stores in line India, will sell watches from the
launches Sports Station, a chain with its positioning, shared Swiss brand dating back to 1822
of multi-brand sports stores. Its Pooja K. Sood, Business Head, at Rs 12.5 lakh onwards.
portfolio includes renowned Sports Station. We are targeting fairly evolved
sportswear brands like Nike, Asics, She further added, We are customers who want something
Adidas, Reebok, Puma, Sketchers, currently operating 45 stores unique, said Pratik Dalmia,
Converse, Crocs, Solomon and across India, with presence in founder of Regalia Luxury.
Lotto, along with its in-house most of the major cities including Pascal Raffy, owner of Bovet
brand Mmojah. Sports Station also Delhi-NCR, Chandigarh, said,We are also one of the few
showcases specialty brands like Jalandhar, Amritsar, Meerut, houses worldwide that master
Speedo and Wildcraft at its stores. Lucknow, Jammu, Jaipur, Gwalior, the manufacture of traditional
Sports Station is positioned Indore, Pune, and Chennai. This spirals and hair-springs. We are
as a sports specialty brand hub is just the beginning. We intend confident that we will find our
that aims towards providing to steadily increase our retail rightful place here and will be
an elevated service and retail footprint across India, and able to meet the expectations of
experience to our customers. become synonymous to sports the most demanding collectors of
The signature Lime Punch colour and fitness in the Indian mind-set. India, he said.
Patanjalis Dare:
Baba Ramdevs open
challenge to FMCG
Giants
B aba Ramdev has openly
challenged his FMCG rivals,
predicting that Patanjali Ayurved
ORRA SHOWCASED AS A
has the potentional to upstage big
names Colgate, Unilever and Nestle
in a matter of few years.
IN INDIA
and President.
He further adds, out of the
Aptech to add
total 300 health clubs, 270 100-150 new
will be franchise clubs and 30
company owned.
franchisees
On the expansion note, he Globally
said, The investment required Conceptualised in 1986,
to open one club isapproximately The IT education chain is
Rs 1.5 crore. Franchisee-owned now planning to add
clubs are funded completely by 100-150 new franchisees
the franchise owners. across the world.
Apart from focusing on the Currently, the brand has
markets in India where it does around 1300 plus institutes
not have a strong presence, the operational and eyes on
S
company is looking for smaller multiply its strength in length
nap Fitness, a US-based fitness cities for future expansion. and breadth of the country.
chain is planning to open around We are a strong player in Aptech plans to penetrate
240 health clubs across the country South India and our focus is into tier- II & III towns and
in the next three years. Currently, the now in the northern belt. We cities in India while emerging
company has 60 operating centres across currently have 10 outlets in markets such as North
the country, which entered India in 2008. Delhi-NCR and are looking at Africa, Latin America and
Our goal is to have a footprint of 300 opening more centres there, Eastern Europe are its
clubs over the next three years. Our Taunton said. international destination.
KIDS RETAIL HOME & LIFESTYLE
STORES BY 2016
thus covers a broad spectrum of brand plans to open stores
playing fields including 6500+ SKUs. in Kochi, Kerala and Hyderabad,
Ever since it entered the Indian Telangana. Currently, Notion
S imba India a subsidiary of
Simba Dickie Group, a German-
based toy manufacturer plans to
market in 2009 through its
wholly-owned subsidiary Simba
is operational via 33 stores out
of which two are franchisee
Toys India, the premium toy maker run while rest is company
expand to 30-40 stores in India by has strengthened its footprint
2016. With eleven stores in India at owned. The brand seeks to
significantly in the fast-growing add more franchise stores
present, the toy retail chain is also Indian market becoming one of the
targeting tier- II & III cities to around commercial complexes,
leaders now. sanitary markets, etc.
showcase their range of safe
and qualitative products for kids. Flooring business is growing
The brand is soon launching with annual growth of 30-35%
its new store in Khar, Mumbai. every year. However, the
Boasting to be one of the global major part of this industry in
leaders in toy manufacturing, unorganised and we believe
Simba India is targeting to open the industry needs a change
20-25 stores every year and to and to be more organised. If
become the largest toy retail the company is focused on
chain in India in the next couple quality and able to service the
of years. Simba India has now client, then one should think of
become the Master Franchisor franchise. said Akash Saini,
and is taking care of the Director- Sales Exotic Dcor
Private Limited.
EMPOWERING WOMEN ENTREPRENEURS
ask k.veena K. Veena, Co-Founder, Naturals Salon
In 2009, Naturals started with its beautiful franchise model & since then the
brand has created hundreds of entrepreneurs, especially womenpreneurs.
Veena aims at creating 1000 women entrepreneurs, 3000 salons & 50,000
jobs by Dec 31, 2017.
I am a commerce graduate and importantly customer finish. All you have to do is get the right location,
I have always been fascinated satisfaction. put your understanding of the incorporate affordable pricing
to make people beautiful local market in use and look to attract new customers,
through herbal products. I want I come from a tier II city where after the day to day operation. improving the social media
to setup a one stop herbal there is a lack of quality reach and investing in skilled
services. I want to open a unisex I am currently working with a man power.
beauty solution, but I don't have
appropriate guidance to do so. salon, however I am confused bank but I have always dreamt
that should I start my own brand of becoming an entrepreneur. I The beauty and wellness
Could you please tell me the
or take up a franchisee? Could want to open a spa but I am segment is plagued with
core factors and a structure
you please guide me with the highly concerned about the manpower related issues like
that one should follow?
Raghubir Gosai, Varanasi pros and cons of the same? investment and amount of risk lack of skilled resources and
Raghubir Gosai, Varanasi involved as I have to quit my job. high attrition rates. How does
In recent years, the concerns Could you please guide me with my franchisor help me with
on environmental and health In regard to the skill sets of the scope this industry caters? manpower related issue?
issues related to food products staff or the area used for Raghubir Gosai, Varanasi Raghubir Gosai, Varanasi
have increased which has led operations of a salon, there is
to rise in demand for no difference whether a salon Spas have certainly come a Manpower, especially trained
organically grown products or spa is opening in any city, long way in the last 15 years. manpower, is the biggest
and herbal products. It is an be it a metro, Tier I, Tier II or In the last few years, growth of challenge the beauty and
excellent idea to set up a one Tier III. The pros and cons of the hotel spa segment has been wellness industry faces today.
stop beauty salon. The capital owning a salon are numerous. rapid. While the industry has Many franchisors supply the
requirements of a salon Having your own business has grown and has established initial manpower. On the job
depends on factors such as: its own merits where you have itself as a necessary and also training is provided by them.
type of salon, fixtures, the complete freedom to take potentially profitable segment Look for a brand who will
quality of salon, lease decision but then you are of the hotel business, the same assure you trained staff from
agreement, choice of also exposed to the strong, consistent growth has the beginning, as on the job
salon design, opening unknown risk and simultaneously led to declines training does require some
inventory, utility and uncertainty. Where as in in market share at the previous experience. At
rent deposits, franchising, you are rest individual property level. An Naturals, we go the extra mile
equipment being used, assured with a tried and investor has to be very focused and ensure we provide you
standardized structure tested business model. and address issues like with a trained team at the start
that needs to be Owning a franchise recruitment of high quality and also replacement of staff
followed, availability of allows you to go into staff and right infrastructure throughout your franchise
trained professionals, business for that facilitates a world class period with us.
wide range of services, yourself, but not by service to a sophisticated
hygiene and customer yourself. You get all consumer base. Some of the For any queries mail at
safety, and most the support from start to smart strategies would be to Askveena@franchiseindia.net
Follow us on facebook:
in association with www.facebook.com/NaturalsSalon
Market Overview
THE NEW
India among
top 5 growing
beauty and wellness
SWEET
markets in the world
OPPORTUNITY
of 15-17%, from
about Rs 70,000
crore in 2012.
BY UTPALA GHOSH
One of the major Franchising has been With over 700 Our main motive Even though the market We acknowledge our franchisees
growth drivers of the instrumental in boosting spas predicted was to reach out is fragmented, here is success as it is ultimately their
cosmetic indu-stry in the reach as there is no to open doors in to as many people the scope for the retail success that will reflect the overall
India is its affordability. common market. Every the next two as possible, thus consumer structure to growth of the brand. We do this by
The cost of cosmetic location has its direct years, there's no we adopted come and address an granting them Royalty discounts,
procedure globally selling representative doubt that the franchise unprecedented and recognising their accomplishments
quad-ruples the cost (franchisees) making the spa industry in business model unmet need which can in our quarterly newsletters and
in India. products available to the India is growing for expansion. serve the community. launching schemes to award them
Sanjeev Mahajan, unreachable markets. fast. Harpreet Yashwant Saran, and their hard working staff.
CEO, Enhance Clinics Dr. Muhammed Majeed, Beauty Expert Pasricha, Director, Founder & Managing Amrith Rao, CEO,
Chairman, Sami-Sabinsa Shahnaz Diet Dr Clinic Director, 136.1 Yoga Studio Talwalkars Better Value Fitness Ltd
Group of Companies Husain
THE YOUNGEST
BRAND WITH
A CHUTZPAH
One of the
Best Revenue in
Industry with
Investment starting
from Rs.25 Lacs
Only".
TO LEAD
Brand Vision &
Mission for 2016:
Reach out to 20
states and 100
outlets
The crowned beauty pageants from India
who nailed it at the international platform in
Target Cities 1994 marked the point when the ball started
for Expansion:
Chennai, Patna, rolling. The naive Indian population who rejoiced
Lucknow, Mumbai, the dual victory did not even know that they
Delhi, Hyderabad, are headed towards becoming the largest
Bangalore consumer base for the burgeoning beauty
industry in India that currently puts us among
one of the first five rapidly emerging markets
Location: in the global beauty and wellness space.
Main Market,
Mall & High
Street
Company
Owned: 18
R
Franchise
Outlets: 47 ECORDING a steady consumer With the youngest brand in the beauty
spend and rising demands for space, Singh took up the baton to break
premium services, the Indian every shackle be it the society's mindset
beauty and wellness industry is towards hairdressers or anything that came
poised to explode with fresh in the way. He says, The only two
opportunities. The segment is not only sections of people who make us beautiful
Existing are the tailors and the barbers. Though the
promising world class salon services to the
Outlets:
customers, but also holds a lot of job tailor segment has come up because of the
65 opportunities for skilled manpower trained boom in the fashion industry, the barber is
in the beauty and wellness industry. still looked down upon. So a social taboo
that is associated with it has to be worked
Breaking frozen mindsets upon. Even I have faced such remarks
Year of Starting In an industry where the neighbourhood when I started Strands. Now Strands has
Franchise beauty parlours and men's saloons held the been able to eradicate this mindset with
Operations: mast of the sail, he dared to corporatize the investors and through the academy, we
2007 the entire concept of running the salon have been able to empower a lot of youth
business by bringing in global standards with skill set that can give them a
and managerial excellence within the rewarding career.
beauty salon industry. Naunihal Singh, From the woman who had never
Year of Founder & CEO, Strands Universe LLP touched scissors to her hair to the man of
Inception: came with a rich experience of working the house who believed in getting a hair
2005 with renowned beauty and cosmetic brands. cut without feeling the pinch in the pocket
to the starry eyed teenager who never His claim to open ten
knew how to fix that one lock of curls stores within a year of his
that fell out of its place every time she first launch was brushed
tried to fix it no matter what creating aside by critics who
value for salon services never looked so advised him to prove his
easy. However, it was as easy as serving credibility in one salon
a piece of hot cake to a person who before making tall claims.
repeatedly claimed not hungry till he had Singh, who had the last
it in front of him. He proved that people laugh fondly remember
were hungry for good beauty services. the old friend saying, His
They wanted to be pampered. remark worked as a
At a time when major salon players motivation. One of the
were flogging the urban high street, he biggest salon chains in
opened doors in places like Panipat and India, Strands Salon today
Odisha. He realised the potential of the has 65 salons in 16 states. Left to Right: Neena Khanna, Ramandeep, Naunihal Singh,
market much before many of his The brand is poised to Mallika Chawla, Ritu Deevs, Archana Tandon
contemporaries or even predecessors did. open 500 salons by the
When a peer asked how much business year 2018. beauty and wellness sector. The ministry
he expected from small towns, Singh will lay a lot of emphasis on getting
promptly replied, Exact double of what Filling the skill gap skilled workforce in the beauty and
you are expecting in the big cities, he One of the biggest issues plaguing this wellness segment which is expected to
says, I felt the people in the small towns industry is the lack of skilled manpower. create substantial amount jobs and
had money and were willing to spend for India is far behind countries like Japan, employment within this segment.
a good quality of service. Korea and USA in this regards. The The biggest challenge that I saw
Economic Survey while operating the salon was the lack of
2014-15 stated that skilled manpower. Also the attrition rate
as per the Labour is very high in this industry. As a result
Bureau Report 2014, we started our Strands Academy within
the present skilled one year of the launching of our salon,
workforce in India is Singh says emphasising on the urgent
only 2 per cent, need to create skilled workforce being
which is much lower pertinent to the very existence of the
RAMAN GHAI MALIKA AMIT CHAWLA when compared to whole of salon industry.
Vice President-Operations Regional Trainer Education Head Business & Franchise Heralded as one of the thirteen
Strands Universe LLP Strands Universe LLP Strands Universe LLP the developing
nations and that the dynamic achievers of north India by the
The key to manage Training, education and The world of number persons aged times group, Naunihal Singh has been
salon business grooming of the workforce franchising is very 15 years who have influencial in creating a skilled work
successfully is a close is vital for the growth and challenging as we received or be force in the beauty and wellness
knit operations leadership in the beauty have to connect with receiving skills is segment. In times to come, the salon
network. We at and wellness world. Strands the entrepreneur on merely 6.8 per cent. industry is expected to create a huge
Strands are proud of Academy for Skill many fronts. Our No The ministry of skill opportunity for creating employment in
our HR Development. Development is the Royalty, No Fee model the small towns.
development is
Every talent is hand- watershed for young talent. is creating more and
picked after filtering We are proudly marching more business laying particular
emphasis on this part Multi-pronged Franchise Approach
through discerning towards empowering 50000 winners on a
particularly in the The beauty of franchising is that it
parameters. professionals by 2020. consistent basis.
SALON FRANCHISE:
BY NIHARIKA VERMA
T
HE million dollar industry that model, easy to attract talent, ongoing popularity of Area Development Model
offers a plethora of opportunities, support, higher ROI. (ADM) and Area Representational
not just for beauticians and Model (ARM) in salon business. In the
managers, but even for aspiring Business formats on offer case of ADM, partners of a chain are
entrepreneurs has its own Indian salon franchise operates via single singularly focused on managing outlets
challenges. Scarcity of skilled talent has unit franchising, multi-unit franchising within a specified region as well as
forced many single salons to shut shop, and even master franchising at present. ensuring a suitable customer experience.
availability of the right professional We have a single-unit, multi-unit and a While in ARM, the emphasis is on
products, wavering customer loyalty, master- franchisee model. More than 150 expanding the salon presence by finding
rising demand for latest services. Some entrepreneurs have partnered with new franchisees.
basic imperative steps would include Lakm Lever as franchisees to own
using the right equipment and SOPs with Lakm Salons across the country. Cautious partner selection
equal emphasis on the design and Backed by a comprehensive franchisee Selection of a franchisee is an extremely
ambience of the salon. support model, expansion is one of the sensitive matter for salon business, which
Thereby, franchising plays a true key focus areas for the company, said no one better than a veteran or industry
Messiah, who allows people with no Pushkraj Shenai, CEO, Lakm Lever. pioneer franchisor can tell. Identifying
background in the industry to learn and Not only this, the country is and hiring the right talent is the most
thrive quickly with ready to roll out increasingly witnessing the growing important decision for any company.
No.1
in Delhi - 2015
6 Ye a r s
110+ Branches
16 Awards
2015
Head Office:
2000 1514/1, Sector-5, Vasundhra, Ghaziabad-201012
Email: franchise@sanfortschools.com
Bengluru Office:
#322, 5th Cross Bhuvaneshwari Nagar (2nd Floor),
Land: 2 Acres
rd
Banashankari, 3 Stage Bengluru, Karnataka - 560085
Phones: +91 9108528122, +91 9108528144
Email: ro.south@sanfortschools.com
Regd. Office:
BEAUTY SALON INDUSTRY Hiring great talent not only transforms a company,
but helps them reach their desired goals. We have a
Market size & potential: Professional
Target customers: strong HR team that splits into recruitment and
Salon Care market in India to grow at a training and development sections. Every product
All age group as Humans
CAGR of 27.07% need grooming & styling used in the franchise salons is approved from the
head office after close monitoring and several trails
over the period 2014-2019. time-to-time
and we always ensure that the salons are well
equipped, said CK Kumaravel, Co-founder,
What are the customers Naturals salon chain.
Prominent market looking for: Latest
(cities): Metro, While some follow critical procedure analyzing
global trends and and selecting the right franchisee, some cool brands
Tier I & II cities services; Discount package like BBlunt have made army of young guns with
fire in their belly to expand their franchise business.
About 35 per cent of our franchisees are owned
Upcoming markets: Growth rate: and run by young entrepreneurs who are between
Tier III, IV and the age group of 25-39 years, but we do not believe
even small towns 25-30% in any age discrimination. It's important to find the
right partner irrespective of their age, said Adhuna
Bhabani, Founder, BBlunt salons.
WOW factor
Even though yoga originated from India, the
current Indian standards are falling short in
front of the global standards. To keep up
with the global pace, the best Yoga studios
invite yoga teachers from different parts of
the world. That makes the model very
unique because it is a global craze right now.
Sarvesh Shashi, Founder & CEO, The
Zorba- A Renaissance Studio says, If I say
hatha yoga to people, they might not come.
So I had to commercialize yoga in a way
that would be exciting to them... should get
that wow factor in it.
Saran says, You don't have to educate
the people about yoga. All you have to do
is that you have to factor the retail model
and be present in the vicinity and
neighbourhood with a high quality
classroom. So when a good location and a
good retail model are in place, people will
come.
On getting organised
The market is fragmented. Unlike in other
education sector, there is no governing
body for yoga which is considered as a free
INVOKING THE
knowledge especially amongst Indians. It
is very difficult to achieve consistency
across the country. Saran says, We have to
accept that the market is fragmented and
ENTREPRENEURIAL
try to find a niche in that fragmented
market through a retail consumer model
where you connect with the different strata
CHAKRA
of society by offering them different forms
of yoga. And once you find that niche and
get the engine humming for you, just
fabricate this across the country.
Shashi explains, We need to unify all
BY UTPALA GHOSH the individual yoga instructors with a
common agenda which is world over
common for yoga which is uniting people
Yoga originated in India almost 5000 years ago. Critically acclaimed all over the world, and making them happy. It can only be
Yoga is one of the fastest growing industries with a global worth of $80 billion. However in achieved when there is a governing body
India it shares its space within the Ayush sector with other alternative therapy segments exclusively for Yoga.
such as Ayurveda, Naturopathy, Unani, Siddha and Homeopathy to reach a collective market
worth of Rs.120 billion. There is untapped opportunity for sure. But more importantly, Franchising helping to put
there an urgent need for dedicated players who motivate health and fitness enthusiast the fragments together
both on the consumption level as well as on the investment level towards this segment. Franchising has been instrumental in
getting the industry organised. The F&B,
T
Retail, Preschool, Gyms, Salons and many
HE eight practices of Ashtanga Director, 136.1 Yoga Studio: The
more industries have got a distinct shape
Yoga - Yama, Niyama, Asana, customer demographic can be
and goal through franchising. It benefits
Pranayama, Pratyahara, Dharana, segregated into four categories: one
the brand who wants to expand, the
Dhyana and Samadhi summarised who wants yoga for fitness, one who
investor who can grow under the
all that is needed to lead a healthy takes it as a therapy, one who
mentorship of the brand and the end
life. But with time and social develop- approaches it as a spiritual practice
customer who can trust an established
ment, we have left the core value of Yoga and one who wants it as a way of life
brand. When we talk about getting a
far behind. Rather we have reached a Vipasana. It is a very non-judgemental
governing body, franchisors can play their
state where Yoga has to be repositioned model. So even though the market is
part in this regards within their own
once again to justify its relevance in our fragmented, here is the scope for the
capacities.
day to day life. retail consumer structure to come and
For a brand who wants to expand,
address an unprecedented and unmet
Saran says, It keeps the cost of acquisition
Where there is a gap, there need which can serve the community.
and the cost of investment low. It offers
is an opportunity tremendous opportunity to become
Yashwant Saran, Founder & Managing
SPA FRANCHISE:
THE UNCHARTERED
TERRITORY BY NIHARIKA VERMA
Spa franchise is
becoming hot market
with profit margins as
high as 60-65 per
cent. With big brands
operating, at the max
25 spa centres that
may include franchise
outlets makes the
pampering category a
potent market
opportunity to tap
bigger pie in the
wellness space.
A
FTER years of exclusively Industry veteran and beauty expert Franchising as a medium
operating company-owned clubs, Shahnaz Husain opines: with over 700 In the last two years, we have seen over a
franchising was a natural evolution spas predicted to open doors in the next dozen of spa chains operating in the
for Indian spa industry. The biggest two years, there's no doubt that the spa Indian wellness space, exhausting every
disruption which is shaping growth of spa industry in India is growing fast. Several possible potential to spread their reach.
industry in the major cities in India is companies are busy devising major Growing organically in a country like
driven by premium spa boutiques opening expansion plans to reap in huge profit India is challenging as every nook and
in hotels and high-born vicinities. margins. With the extended global spa corner has a potent competitor in the
Housing a number of business economy now estimated to be worth form of day spa or Spalon (salon with
opportunities to pursue along the $255 billion, there has never been a spa facilities).
wellness continuum, Indian spa industry better time for medical tourism in India. Aiming to crack quick returns with
is relatively less exposed in comparison India will continue to be a hot spot for rapid growth, Indian spa leaders like
with salon business. While some medical tourists that seek travel services Aura Thai spa, The Four Fountain spa,
opportunities will require long-term that incorporate diverse wellness O2 spa, Sevenseas spa and Moksha spa
effort and investment in spa franchise, packages, including those that couple are all taking franchisee route to grow
small adjustments made by owners and medical procedures with spa indul- their market presence.
investors to their service offerings and gences, Ayurvedic treatments or cultural The spa market is exciting, room for
re-examining their franchisees with a immersion experiences. lot of innovation and customer satisfac-
new, wellness-oriented viewpoint is the tion to a whole new level. Only the ones
need of the hour.
Investment
Operations
Breakeven
franchisee
City-wise
(in months)
Franchise
Franchise
beginning
inception
presence
Company
(in sq.ft)
Centres
(in Rs.)
Year of
Brands
owned
Model
No. Of
name
Area
RoI
Sevenseas spa 2008 2012 7 5 Revenue share 12 cities in India, 35 Lakh 1,800-2, 000 3 2 years
1 Abroad
Aroma Thai Spa 2008 2012 - - Unit Franchise - 50 lakh-1 Crore 500 sq ft - 35%
Four Fountain spa 2007 2010 7 13+ N/A 6+cities in India 50-60 Lakh 1,000-1,200 6 Attractive
Assured ROI
Spa Palace 2015 2016 2 6 Unit & Master N/A 15-50 Lakh 1000 & more - 100%
Franchise
Allure Spa Lounge 2013 2015 2 0 Master Franchise - 20-30Lakh 2,500 - 60%
Moh Spa 2006 2008 0 70 Unit Franchise - 30-50 Lakh 1,000 - 80%
Lavana Spa 2010 2013 1 2 - - 50 lakh-1 Crore 1,000 - 38%
SLIMMING O
VER the years, the slimming industry in India
has witnessed a remarkable transformation
due to the changing lifestyle of the urban middle
class. The segment is expected to witness the
BIZ MAKING
inflow of several foreign health club chains in
the near future in the urban areas. A segment
which was dominated by female taker even a decade
back is now pulling in male customers as well. From
FAT PROFITS
roping in celebrities as the face of brand to interna-
tional therapists and fitness trainers, brands leave no
stone unturned to tap the pulse of the consumer.
Why franchise?
The move into franchising was driven by the
realisation that there was a latent demand for quality
beauty and wellness services in tier II and tier III
cities, but growth has been limited due to lack of
presence of organized brands. Franchising helps us to
partner with local people who understand the
consumers in that region, shared
Franchise support
We provide complete training, slimming machines
operative manual, treatment technology, certification,
knowledge about diets nutrition, Xerox Copy National
Award, Jain explained.
VLCC offers both pre-operational and operational
Looking ahead
The biggest challenge in this business
is to make people join slimming centres.
The weight reduction part is rather an
easier task, Jain opines. She adds, We
have received a very good response on
our first day in our slimming centre. So,
there are no risks to open these clinics.
These private clinics are open in nearby
market, mainly resident area. Ahuja: I
am pleased to share that our business
model has been widely accepted by our
partners as it has generated good returns
for them. To illustrate, we have over 70
franchisee-operated beauty and wellness
centres and over 25 franchisee-operated
VLCC Institutes pan-India, in cities as
far apart as Darbhanga in Bihar,
Srikakulam in Andhra Pradesh, Batala in
Punjab and the like. We have found that
the North and West markets have been
growth drivers even as the East and
South are fast catching up.
GAINING HEALTHIER
structure center
Recruitment Keeping
and training track of your
of staff inventory
Equipments, Ways to
supplies and
interior designs increase
for the centre sales
India holds an unmatched heritage of practicing medicine and other India, China, Brazil and expansion while some are
curative healthcare procedures. Let's find out the kind of opportunity, Indonesia expected to add exploring hybrid models. It
diet clinics category has in its kitty for the potential franchisees. more than $ 100 billion also allows companies to
USD between 2012 and rapidly build up their network
BY YAMINI S VERMA 2017. An emerging sub
category of dieting and
without straining their capital
resources, and drive deeper
I
nutraceutical, Fortified market penetration using
T is very well said by that are operational across Foods and Beverages easily replicable models.
Bethenny Frankel: Your India via franchising and other (FFB) is winning attention of The move into franchising
diet is a bank account. channel partners. the fitness freaks in India. FFB was driven by the realisation
Good food choices are alone constitutes 54 - 55% that there was a latent demand
good investments. Market @ glance dieting services and retail for quality beauty & wellness
The diet clinics are in India ranks among the top 10 industry. services in tier-II and tier III
great demand in metros and global growth markets for cities, but growth has been
tier-I cities but these clinics are nutrition F&B, reports PwC Franchise the preferred route limited owing to a limited
also thronged by tier-II and III research and analysis, Like any other sector, presence of established and
denizens. Diet Clinic, Diet Euromonitor. The agency franchising in health and organised brands. We chose the
Mantra, Diet Lounge, Diet Dr. furthers reports that globally, wellness also remains to be a franchise model to partner with
Clinic and My Nutrition are growth in nutrition F&B is great launchpad for rapid local people who understood
some of the key players in this being fuelled by emerging growth. For several diet the consumers from that
good food illustrator's category markets, with markets such as clinics it is a popular route for region, says Sandeep Ahuja,
Managing Director, VLCC
F R A N C H I S E F A C T S Health Care Limited.
Harpreet Pasricha,
Director, Diet Dr Clinic says:
Our main motive was to
reach out to as many people as
possible, thus we adopted
franchise business model for
expansion. Hence our tag line
also says 'Good Nutrition
Mission'. We want to reach out
to people from all over
spreading awareness on eating
healthy and consulting people
with different health and
weight issues. We tie-up with
people who show interest when
it comes to good nutrition.
Unlike companies who focus
only on increasing profits and
revenues we want our franch-
isees to learn, grow and acquire
knowledge in this field.
Aesthetics
LOOKS GOOD BY DEEPANKAR HEMNANI
Looking good and youthful being important as well as affordable these days, various
cosmetic treatments are making their way into the consumer market. This has opened Area:
up a world full of opportunity for investors and practitioners alike. Approximately
1500-2000
sq ft
T
HE aesthetic business may look Learning
very lucrative and glamorous at the Terminologies: HOW TO Publicity:
the face of it. But one needs to If you want to generate
tread with caution when it
Proper knowledge about medical START sales, you have to be seen.
terminologies, legal requirements,
comes to dealing with healthcare registration, staff training, Various ATL, BTL and social
someone's looks. The thin line the patient pathway, plus a host of media marketing will ensure
between a satisfactory smile from a other protocols to ensure you provide improved visibility and
customer and a heartbreaking cry is so treatments in a safe and controlled connecting with the
fragile that if not taken care of, may environment are must for a consumer base.
wreak havoc for the business. So what start up cosmetic
is the best way to approach an aesthetic business.
business? Location: Trained
The location has professionals:
Market Overview to be determined after a
An impressive personality does Having well qualified medical
thorough study of the demographic
not only help to create a good Equipment: and typographic of the
practitioners and assisting
impression, but it boosts self It is pertinent to staff on board is a
confidence to a great extent. target customer.
get world class mandate.
Today, people don't hesitate equipment for
from getting a hair transplant
the lab.
done. A laser hair removal or a
liposuction to get rid of the extra
flab is becoming more common. A recent
report by the National Skill Development
Corporation (NSDC) states that the beauty
and wellness sector is growing at a compound
annual growth rate (CAGR) of more than 20
per cent and will need 14.27 million skilled
workforces by 2022.
Sanket shah, CEO, Advance Hair Studio:
It matter how a person looks and the overall
personality, and a person who start losing hair
starts depreciating themselves. It doesn't
matter how successful a person is, today if a
person doesn't look good, he/she doesn't feel
good. Evidently, the cosmetology industry
has been boosted by rising demands for
cosmetic procedures within the urban
population.
Being a sector which is dominated solely
by doctors and standalone clinics, currently
the sector is highly unorganized and requires
more investment and a standardized format
52 franchiseindia.com May 2016
incubated in a professional manner. Opportunities for Franchisees
Sanjeev Mahajan, CEO, Enhance There is evidently a huge gap in the
Clinics: One of the major growth drivers market which can be filled only if
of the cosmetic industry in India is its serious players come together to make
affordability and the consumer awareness quality treatments available to the
is going high. The cost of cosmetic people. The need of the hour is get
procedure globally quadruples the cost in together doctors and practitioners with a
India, which is making it accessible to common mission to make the aesthetic
more people. He further adds, There is industry grow. Many aesthetic brands
a need for standardization in the services have started treading the much tried and
being offered; the bigger reason is that tested route for growth and expansion and we become the expansion route for
there should be a process for quality that is none other than franchising. them through marketing, operations etc.
accreditation which cannot be implicated Dr. Apoorva Shah, Founder, Richfeel We also partner with likeminded people
by individual doctors. explains: Richfeel offers a very unique who are smart businessmen and provide
expansion model i.e. the FOCO model. them intellectual capital, standardization,
Investment Forte In this model the franchisee just has to and a highly profitable growth structure.
The aesthetics segment attracts the invest and we will manage the entire
interest of two categories of investors. operations on behalf of them, this means Future Prospects
The first category includes cosmetolo- a fixed return of income with no space Once considered to be a luxury, looking
gists and trichologists who have the required, no operating cost and no good and presentable has become an
knowledge about the technicalities of the burden of paying salaries / rentals. This essential. Services like liposuction, hair
service. And the other may comprise of is one of the best opportunities for grafting, laser hair removal, botox
investors who know how to run a service investors looking to cash in on this treatments which was confined to
centre. The practitioner may or may not industry, which is still at a very nascent celebrities are penetrating deeper into the
have the money. The investor may have stage and is bound to grow exponentially consumer market. With rising disposable
the money but not the knowledge. A clear in the next few years. Mahajan: We income and increasing awareness this
stairway to success is to tie up with a big partner with people who are cosmetic sector holds much potential for times to
brand and grow through franchising. surgeons that are limited by the capital come.
F R A N C H I S E F A C T S
AYURVEDA:
A BLISSFUL
OPPORTUNITY
THAT IS YET TO
BE TAPPED
BY JOYSHREE SAHA
T
HE scope for the growth of only if the knowledge is handed down We have certain standards fixed under
ayurvedic centres is immense. properly. In service industry model, Kairali, we tend to deliver those and if
Even, the Indian government there are lot of hidden hassle which the investor is willing to go forward with
supports research and teaching in normally no body tell to franchise owner. them, both ours as well as the investors
ayurveda through many channels at To run a successful ayurveda wellness brand can add value to each other,
both the national and state levels. The franchise, we have to provide manpower, shared Abhilash K Ramesh, Executive
government has approved setting up of treatment protocol, result oriented Director, Kairali Ayurvedic Group.
an All India Institute of Ayurveda, the medicines, marketing and brand For selecting a franchise we have
first ever referral-cum-teaching facility promotions, backend support etc. But, certain criteria. The first prerogative is
in the world's oldest health care system, many brands do not provide these the investor's interest level when it
in New Delhi. World Health supports. We have a very fair and comes to ayurveda, financially condition
Organization statistics demonstrate transparent business strategy to run to mange things and why they want to set
traditional medicine as being the primary franchise unit, explained Vishnu Dutt up, said Krishna Kumar, Co Founder &
system of health care. In Sri Lanka, the Sharma, Business Head, Deep Ayurveda. MD, Keva Ayurveda Health Care Pvt Ltd.
number of traditional ayurveda
practitioners is greater than trained What franchisor looks for? Franchise support
modern medicine professionals. We look at the investor's interest in We conduct the training for the
An ayurveda centre can be successful propagation of ayurveda and love for it. therapists is carried out in our Delhi
F R A N C H I S E F A C T S
KAIRALI AYURVEDIC ATHARVA KEVA AYURVITA DEEP NALANDA NECTAR PLUS
GROUP AYURVEDA HEALTHCARE AYURVEDA DIABETES CLINIC AYURVEDA
Franchise model Unit & master Master Unit Master Unit & multi unit Master Multi & unit
PERFECT
Rs 53.69 billion in fiscal
2011-2012, repor ts All India
Organisation of Chemists and
Druggists (AIOCD). There are
BUSINESS
approximately 700,000
pharma retail outlets, out of
these only 20 to 30% are
IDEA
organised retail companies and
rest is dominated by
BY YAMINI S VERMA traditional/local chemists.
India's retail beauty and cosmetics industry is currently for the cosmetic stores, Vijay
estimated at $950 million and is likely to almost treble to $2.68 Shanker, Chief Operating
billion by 2020 while the current Indian pharmaceutical market Officer, New U, Dabur India
is US $ 11 billion and is expected to touch US $ 74 billion (in Ltd. Says: Whether Indian or
sales) by 2020. Let's find out about the pharmacy and beauty international cosmetic brands,
retail leaders we have handpicked for the potential investors. malls are serving as the
launchpads to them. The high
T
footfall of consumers from all
HE segment of health as that of the US and walks of life and all sorts of
and beauty retail is European markets. business format available,
scaling up y-o-y as under one roof are the main
organised brands are Grow th drivers reasons behind why malls have
mushrooming in every The market of pharmacy great number of beauty retail
nook and corner across and beauty retail is brands.
the country. According to the mainly driven by the However, player like
consulting firm McKinsey and influx of organised Apollo Pharmacy still operates
Company, India's pharmaceu- chains and franchising by the Company- Owned &
tical sector will touch 55 this segment is also Company- Operated (COCO)
billion USD by 2020. Experts growing exponentially. business model fearing of
say that the profit margin in These franchising brand dilution and satisfactory
drug sales ranges from 10- brands offer excellent quality services to its end
40% that is the major business opportunities customers. Though technol-
attraction for the new entrants. to the interested ogy is scaling up the pharma
Also, the Rs 29,000 crore investors, ensuring high industry faster with dynamic
($4.5 billion) Indian cosmetic degree of customer and and multi-programme
market is growing briskly at franchisee satisfaction. operations but the unorganised
15-20% annually, twice as fast The industry has lot is a threat to the organised
cadre. To bring our brand par
Organised pharmacy and cosmetic retailers excellence among the whole
pharmacy lot, we focus on
Guardian customer satisfaction which
Dabur NewU Dial for Health
Pharmacy includes loyalty schemes,
home delivery, maintaining of
customer date and hybrid
Thulasi retail model, asserts Rama
Viva Pharmacy Life Spring Krishna, Vice President,
Pharmacies
Marketing and Sales, Apollo
certainly seen a gradual
Pharmacy who believes the
transition toward organised
market size of pharma
Reliance Health Apollo retail formats. In fact, retail
98.4 Pharmacy industry is Rs 85000 crore and
and Pharma Pharmacy spaces at malls and e-
is expected to increase to Rs
commerce are also regarded as
1.5 lakh crore by 2018 via
the perfect platform for
organised pharmacy retail
retailing beauty and other
MedPlus Health Fortis chains.
LifeKen FMCG products. Talking
Services Healthworld
about the preferred location
NUTRITIOUS
The striving need to stay healthy and the rise in
the standard of living has boosted the growth of
the nutraceuticals sector in India. The Indian
PROFITABILITY
consumers have started to feel conscious about
their health and dietary requirements and that
has opened new doors for people to make their
way into the nutraceuticals industry.
BY DEEPANKAR HEMNANI
A
CCORDING to a survey report The Franchisee Support
by ASA & Associates, the Indian Dr. Majeed: There are no fixed intervals
nutraceuticals industry is for training of franchisees; however
expected to grow at 20 per cent to they are given training both at
USD 6.1 billion by 2019-2020 regional and national levels
due to rising awareness about health and that give them a wider
fitness and the changing lifestyle. perspective of the
industry. They are
How to start a Nutraceuticals business For kept informed
Nutraceuticals business India promises a mat, about new products
high return on investment if followed by Manufactur
the right guidelines and approach. There ing, creating a
are two options depending on the brand name,
investment capacity. Designing, packaging
and shipping.
Donning the Manufacturer's hat
For entrepreneurs who have a good Why enroute to Franchise
financial back up setting up a manufac- Entering the nutraceuticals sector
turing unit of a nutraceuticals business in through franchising can be a sure shot
India will involve active contribution profitable alliance for both as there is a
towards a better product innovation, huge demand for the products and
that are designed and the research and
branding and customer satisfaction. despite various distributors, the industry
development process along with the
has a lot to offer to new aspirant
module around the clock which allows
Work with a Manufacturer investors.
them access to the product, right from
People with low financial capacity can Dr. Muhammed Majeed, Chairman,
the nascent stage.
play on a small margin by enter this Sami-Sabinsa Group of Companies:
industry via franchising with contract Franchising has been instrumental in
The Target Markets
manufacturers or major pharmaceutical boosting the reach as there is no common
The increasing zest to stay healthy has
players. This can prove profitable if the market since every location has its direct
created a big room for the need of
investor has good knowledge about the selling representative(franchisees)
nutraceauticals, however the current
market and knows how to distribute the making the products available to the
market scenario states that there is a need
product in the commercial market. unreachable markets.
for quality products in the tier 2 and tier
Collaboration helps the franchisor to 3 cities.
expand the reach of its brand into new The Need for a Digital Space
markets and saves a lot of resources for Pushkin Agarwal, Director, Cortina
Future Prospects
the franchisee such as: Labs: Digital India is a boon for every
It is expected that India will be a strong
Train people, Maintain equipment, industry as it helps companies gain a
market for nutraceutical products as the
quality control create a Standardized wider audience right from day one of
players in the industry will be a
their operations, but
combination of large multi nationals and
when it comes to
domestic players majoring in proprietary
selling medicinal
formulations while small players will
products
constitute the unorganized market.
online there is
Multinational companies have set up
still an ambi-
production facilities in India and this will
guity as there
eventually help small players to share a
are no set of
piece of this industry through the
rules for phar-
franchising channel.
maceuticals.
Catering to the young and happening, PastaMania has its footprint across 9
countries. WILSON LIM, Executive Director, International Business shares
the brand's journey so far and plans for India with Utpala Ghosh.
FRO2016
Upcoming
EXHIBITIONS
IN 2016-17
FRO2016, May 21st-22nd,
Mumbai, Nehru Centre, Worli
89th NATIONAL FRANCHISE & RETAIL SHOW May 21 - 22 , 2016 Nehru Centre, Worli, Mumbai
CALL:
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You have an exponen- You have a vast What you would have WHAT MAKES ME
tial growth chart. What experience in the been doing if you were Age: 38
are the factors that franchising industry not an entrepreneur? Favourite Alcohol: I AM A TEETOTALLER
Favourite Cuisine: CHINESE & PIZZA'S
boosted your growth? and have successfully After pursuing my MBA, Favourite Gadget: IPHONE
my first interview was Favourite Destination: LAS VEGAS
I personally believe that lead big names to the taken by one of the You Travel for:WORK & LEISURE
to grow fast, one has to Favourite Sport: BADMINTON
top, please share your directors of Gold's Gym.
work hard, devote more You Splurge on: TRAVEL
I told him that I want to
time and learn the things experience so far? The car you drive: HONDA CIVIC
be an entrepreneur and Hobbies: Numismatics. I started collecting coins
with the dedication to Well I have worked with want to retire at the age at a very early age.
understand thoroughly. I only two companies as a Passion for you is: Creating and nurturing new business
of 35 as the COO of a
have personally worked professional from 2001 to ventures and mentoring start-ups.
company. And as luck
for almost 360 days a 2013. I learnt the art of Workout Routine: Circuit Training thrice a week in the
would have it, despite gym and cardio twice a week.
year and I entrust that franchising at Zee being rejected for being
dedication along with apt Interactive Learning over ambitious, I was
perseverance can make Systems Ltd. where I appointed by the same
miracles happen. worked as a Sales person after three and a
Manager for over three half years and retired at
Five must haves years looking after the age of 35 as the COO
franchise development of of Gold's Gym.
that you cannot live Kidzee. I moved to Gold's Thereafter, I started my
without? Gym in 2004 as a first entrepreneurial ISTAYAK ANSARI,
Director & Co Founder,
Phone, Laptop, Gym Franchise Manager. venture, so no regrets. Lloyds Luxuries Ltd
Bag, Juice pack for Gold's Gym had three
phone, Truefitt & Hill corporate owned gyms
premium shaving kit. and three franchisees at How does franchising
that time. I was promoted helps in boosting a
What do you do when as the head of the
company at the age of 30
business?
you are not working? Franchising is commend-
as was the youngest
On weekends, the best able when it comes to the
professional heading a
timeout is movies and growing your brand. It
fitness chain in Asia. I
dining out. I also love to takes your brand out to
quit Gold's Gym in 2013
travel, so we usually plan more cities than a person
as a Chief Operating
a family trip every four can physically do in a
Officer with 86+ open and
months. short span of time. Apart
operating gyms across
from bringing investment,
52+ cities in India. I have
franchisees also bring
Tell us your mantra to started four ventures with
bandwidth to operate in
different partners over a
unwind your mind? period of 2.5 years
tier 2 or tier 3 cities even.
I just leave my phone and India is a developing
namely Truefitt & Hill,
laptop aside and spend nation and it's really hard
Puriso Handcrafted
time with my three year to find qualified people
Soaps, Luxelife Ventures
old daughter. and it takes time to groom
and most recently
them to have a standard-
Pizzeria 1441.
ized procedure.
650 CRORE
the brand SONY, which
have been the most fortunate
thing to have happened to us.
Two decades back, we realized
that with the winds of
liberalization blowing across
TURNOVER
India, potentially the most
successful format of business
would be to go along with the
established brands and that
proved right for us. At this
point, our journey with various
brands has been extremely
The Guwahati-based NRS group is headed by three brothers satisfying and rewarding. We
are eagerly looking forward to
Nirmal Jain, Rajiv Jain and Sanjiv Jain. The group has a get associated with more
combined experience in diverse fields that include electronics, iconic brands in future.
mobiles, health & fitness, eye care, mother and child wellness.
The combined group turnover is Rs.650 crores for FY 2015-16.
In an exclusive interaction with Joyshree Saha, Rajiv Jain, How significant is franchising model in
Director shares his experience with major franchisors such as todays world?
Goldsgym, Sony, Samsung, Baby Oye and Titan Eye Plus. Brands are built with sweat and blood and through many
trials and errors. There is no time to lose in today's fast
evolving world. It would be a herculean task to build a
brand of one's own without being sure about its success.
So, the best way is to choose to associate with brands
that are already successful across countries and region.
Hence, franchising is a sure shot way to success.
What sort of training and support What is the best thing about
are offered by your franchisor? your franchise brand and the
Regular up-grade of knowledge on franchisor?
sales and technical staff, designing Our franchisors always had a keen
product portfolios as per consumer desire to look at our problems and
needs, constantly ensuring healthy given us quick and meaningful
return of investment (RoI) and solutions. In a way, it is a parent and
offering newer business opportuni- child relationship. This is the best
ties to grow has been the cornerstone possible thing that a franchisee
of our association with our brands. expects from his principal.
OF BEAUTY &
story of every player in to understand not just the
wellness services. extra buck but also the extra
International chains mile driven for these. The
WELLNESS
making foray into India opinion leaders watching
tapping this demand, over the brand and their
Government is giving views available to the larger
impetus to meet the rising crowd at a finger tip, the
Tremors of the explosion of global wellness market are felt demand through the management of multiple
everywhere but few know the proportion. It is actually thrice Ministry of AYUSH giving outlets rests on operational
the worldwide pharmaceutical market at $ 3.4 trillion and boost to local players and uniformity and excellence.
indigenous traditions. This While the actual service
across the sectors growth is observed in double digit annually. intensified the competition processes depend on the
Nutrition and Weight loss has seen the highest growth rate and resulting in constant training of the personnel,
among the sectors. India stands at fourth place in the global innovation. the general operations guide
pie of wellness market. Read on to know more... to take care of the rest.
Whats trending Better utilisation of
BY DHATRI KUTHATI One of the major trends in space: Being the first
the couple of years has been moment of truth in case of
strategic tie-ups, mitigating services, the interiors need
A
friend of mine is a spa owner in a metro city in the biggest challenge of the to be carefully passed on to
India. It is a stand-alone property with growing industry, real estate. Another the franchisee. Well
brand image. Not a single time I witnessed her key trend is the growth of documented color codes and
worry over marketing of the spa or research for professions. There is a spurt furniture/ equipment brands
new treatments, surprisingly neither maintaining in the number of specialisa- assist in uniform look. In
the high standards of customer service. In fact, her tions in the field of addition, attention to detail
major and only constant worry has been the nutrition. There are trainers as the placement of services
treatment of her employees. This kept me catering to coaching menu or water dispenser to
wondered over how expansion to be taken care of, trainers. Wellness industry be systematically incorpo-
wide opened the employ- rated across the outlets.
ment possibilities. Another Staffing: While
improvement observed is prescribing the job
the demand for specialty descriptions for the
fulfilled by brands such as franchise, soft skills desired
Truweight that caters to for the specific brand to be
weight loss through in emphasised. The man power
house manufactured healthy being the make or break
foods andEnergy Fitness point for services, guide-
that provides gamut of lines as much as phrases
health club facilities under that need to be avoided in
one roof. Above all, the consultation and sale must
slow but significant be jotted down in the SOPs.
transition into aesthetic Also, providing variety of
treatments gave way for scenarios that might arise in
non- orthodox procedures daily operations, assist the
gaining acceptance in India. franchises in upholding the
From sale of fitness or brand, much like the spa
beauty products to mentioned initially.
arranging appointments at The franchise network
spas, fitness centers or paying attention to these
diagnostic centers to at- would contribute to the
home services, online overall brand development,
potential is being tremen- instead of the brand handling
dously utilised by new age the entire efforts in building
entrepreneurs like Practo, the image.
ShopClues and My Glamm.
The technology is support- (The writer is Strategy &
ing to an extent of providing Operations Consultant, Francorp)
Share the kind of business opportunity policies for running the schools. Hence,
our franchisees and their teaching staff
you offer to edupreneurs and where do will have to be trained well so as to
you foresee it in next five years? maintain the same standards as that of
We have the best Italian kindergarten our Italian schools. We conduct two to
product that rests on our belief 'The three weeks training at the initial phase,
value of an idea lies in the using of it.' but we will also be available 24/7 for the
The three years' learning program in My teaching staff and management of our
School Italy's kindergarten prepares the franchise schools via our back office
child for the elementary school with in Italy to help them and solve any
well developed pre-math, pre-literacy, rising queries and issues.
communication and language skills. In
next five years, we plan to have What is the major growth
hundreds of schools that will live up to
the quality, proficiency, excellence and driver of your brand?
pride that is associated with every Our curriculum is our backbone.
Italian brand and product. Our teaching Tool - MSIK
DECANT and our assessment
system - MSIK MILESTONES are
When did you think of expanding via our drivers for growth. My
School Italy is present in Italy,
the franchise route? Germany, Romania, USA and
Three years ago, on my visits to India, India - Delhi and Hyderabad.
I realised that I've been running one of Four of our kindergartens are in
Italy's best kindergartens in Italy and the Bari, Italy, one in Sunnyvale,
children in my own country can't avail USA and one in Nizamabad,
such facilities and curriculum. Going India. Our model has been a
back, I converted the whole model from successful one in Europe,
Italian to English. Last year in 2015, we America and Asia.
started our first franchise in India. Today,
with great confidence, I can say that My
School Italy Kindergarten is a time tested, Franchise facts
Investment: Rs 13 lakh
complete product which can benefit Area: 1400-3000 sq.ft
children, parents, investors and its staff. Location: Residential Areas
Expected break even time: 2 years
Current presence: 1 franchise unit
What kind of training and support in Nizamabad, Telangana.
do you offer to your franchisee? Expansion plans: More franchise
We have European curriculum, teaching units in Hyderabad, Delhi and
Chandigarh by June.
techniques as well as management
VENTURE IN
ALKALINE WATER
FOR CLEAR
RETURNS With the vision of reducing the use of harsh chemicals in the regular
usage, Voora healthcare came up with nutrich silver added alkaline
drinking water, which hydrates, cleanses and does proper detoxification
to the human body and elevates immune system. In an interview with
Joyshree Saha, Ravee Voora, Founder & CEO, Voora Healthcare India
Private Limited talks about the scope and the growth in this business.
RAVEE VOORA,
Founder & CEO,
Voora Healthcare India Private Limited
OPPORTUNITY TO SERVE
5 CRORE CUSTOMERS
A self developed stammering cure techniques by an ex-stammerer developed
into a full-fledged super-speciality centre touching thousands of lives in India
and across 32 countries. In a candid conversation with Partha Bagchi, Founder
President & CEO of Stammering Cure Centre shares about the growth of the
brand and the way ahead with Utpala.
What was your inspiration behind in many places people can overcome their
stammering problem in the convenience
starting Stammering Cure Centre ? of their own area/city.
I suffered from stammering for 26 years. I
tried many speech therapies that failed to What are your criteria for choosing
cure me. Not willing to give up, I
developed some techniques and practices the right franchisee partner?
all by myself that cured me completely. We would like to partner with
My joy knew no bounds. Knowing the socially motivated people who
pain and helplessness of people who want the satisfaction of helping
suffer from stammering which adds up to people along with high financial
over 5 crore people in India, I sacrificed returns. No professional
my long-standing and prestigious qualification and experience is
profession of a Chartered Accountant for required but they should be
the cause of such people. I dedicated my caring, patient, responsible
life to helping stammering people get a and dedicated to help people
new life. I started Stammering Cure who are suffering due to
Centre in the year 1990. stammering. The franchi-
sees can also hire train-
ers/staff for their respective
Please tell us about your entrepre- centres.
neurial journey right from the
inception of the brand till now. What kind of training and
In these 25 years, several thousand people support you provide to your
from India and over 32 countries in the
world have cured their stammering using franchisee partners?
the practices and techniques developed After the formalities, we will arrange
by me. I have been lauded with 7 for a 3 day intensive training for the
National Awards and 1 International franchisee partners and their appointed
Award for my pioneering contribution to trainers covering all topics about running
the society in the neglected field of the franchisee centre of Stammering
stammering cure. Stammering Cure Cure Centre. Moreover we are ever
Centre has also cured many celebrities ready to assist, guide and support the
and famous personalities too. franchisee centers at every step.
CAKEWALK
BUSINESS
IDEA FOR
SURE SHOT
SUCCESS
BY YAMINI S. VERMA
W ALK2SHOP happens to be
the youngest, purpose
designed technological
innovation from V3 innovatives for
providing comprehensive retail
expected by the retailers. Our omni-
channel model offers both collaborative
and modular approaches as per varying
retail branding needs & syncs with all
relevant platforms including cloud,
provided customers with technology
that helps them in finding the unknown
store through navigation option and has
given an option of providing review for
the store as well as their products. The
branding solutions, adopting a win-win mobile, social, says Govind Putta, only challenge that the brand fears of
approach for both retailers and Managing Director, Walk2Shop. facing is delivering the best quality
consumers. Having spent considerable products from stores to customers
time and necessary effort on the Opportunity in store through online shopping.
research and analysis on the past and The brand approaches The app will surely result
current trends on the e-commerce, retail to create an enthusiasm Benefits to Shoppers in increasing the
& consumer front, the brand has amongst shoppers and Nearest Store Locator connectivity between
designed mobile roaming app so as to has introduced offers Feedback & Rating Option retailers and consumers,
cater to the next generation technologi- on products and Interactive Chat high footfall and rise in
cal branding solutions for the Indian and services through the Product Visibility & Pricing sale.
global retail industry. app Walk2Shop. It has Details The brand offers a
Keeping in mind the economic also responded to the Best discount deals hyper-local omni channel
viabilities treading on the retail front, customers' queries Virtual In-store experience platform to retailers.
we have designed W2S to be a cost through interactive chat Directions Maps Walk2Shop is the 1st
effective & apt branding solution uni- and call options. Apart Call Option player in Indian market on
focused on the RoI enhancement as from these W2S has proximity & relevance
GOVIND PUTTA,
Managing Director, Walk2Shop
Please tell us about the incep- completely digitized so that every visit
can be recorded, and prescriptions and
tion of Medharbour. reports can be recorded. Our multitude of
Well, it was just destined to be; I had just services include Orthopaedics, Spine
come back from the U.K after finishing Care, Pain Management, Neurology,
my masters, and eagerly wanted to do Rheumatology, ENT, Obs & Gynae,
something on my own. I had a few job Dentistry, Dermatology, and Diet &
offers from a few health- care companies, Wellness.
as I carried a previous experience of more
than two years in Healthcare. In my
attempt to find the right place in the job Do you think franchising is an
market, I approached a start-up in the food elevator for your business?
sector only to get rejected by them. That is I think franchising has been very successful
when I conceptualized to start something of in lab models so far, whereas franchising in
my own, and with encouragement from clinic model in India is fairly new. Investors
my mother, I started Medharbour with my need to understand that clinics, day care
fellow classmate, who now happens to be hospitals like Medharbour, nursing homes
my life partner. and hospitals do not give immediate profits
like gyms, salons or restaurants. Healthcare
What makes Medharbour click? is a long term business. However, once you
Our philosophy clearly states what we strengthen your roots, the chance of failure
strive to do, 'Bringing back the good old is close to nothing. It is difficult to reach
days of family doctors'. We try to make out to every part of the country if you work
our patients comfortable within our as a stand-alone company, and through
premises and counsel them in a very franchising quality healthcare can expand
positive manner about their medical its reach. Moreover, you always need
condition, and give them assurance for people who are well rooted in their
their recovery. Medharbour is the only respective areas and are looking for long
brand to have the first ever online term business opportunities.
platform for direct video consultation NISHANT GUPTA,
between doctors and patients. This What are the future plans for Founder, Director, Medharbour
enables patients to share their reports, Medharbour? We are currently successfully
previous prescriptions. The clinics are We want to make the franchisees
operating one company-owned
understand that Medharbour is the need of
and a franchise-owned facility,
and are all geared up to
facts
Franchis30e-60 Lacs
the hour, and is one of the models in
which breakeven can be accomplished
expand in the north region
` of the country.
Investment: (company within 6 to 9 months of starting
ts
Existing outle 1 operations. We are currently
fra nc hise): 1+
owned+ ft. successfully operating one
Area: 120
0-3000 sq
eakeven: 6
-9 months company-owned and a
Expected br n: Delhi
franchise-owned facility,
for expansio
Target cities
, Haryana , Punjab, and are all geared up to
NCR 4 more hradun expand in the north region of
D e
Rajasthan, the country.
88 franchiseindia.com May 2016
FRANCHISE OPPORTUNITY
AUTOMOBILE
FRANCHISE FACT
Brand Name : Mahindra First Choice Wheels I
Category : Pre-Owned Car I
Area : 500-20,000 sq. ft. I Investment : INR 40 lakh to 3 cr.
Expansion: Pan India
dealer.mfcw@mahindra.com
Mob.: +91 77380 12041 I 1800-102-4800 (toll free)
BUSINESS SERVICES
BUSINESS SERVICES
70 + Pre-Schools
across 11 states
INTERNATIONAL MONTESSORI EDUCATION
Space : 1200-1500 Sq.Ft.
Investment : 3-4 lakh
Hotline : 9319679974, 9319888188,
08191002128,121-3260225
anchise
Master Fr ted
Like us at : Lucrative Offer for existing
also Invi Pre-Schools
American Kids Play School Dr. Vikram P. Lamba (M.D.)
A Venture of AMERICAN Group, an established brand in over 300+ cities pan India since 1991.
visit us at : www.americankidz.edu.in | e-mail : mail@americankidz.edu.in
Mumbai Delhi Kolkata Chennai Bangalore Jaipur Lucknow Jabalpur Agra
FRANCHISE FACTS
Brand Name: Chicago Crust
Industry : Food & Beverages - QSR
Investment: Rs 18-25 lakh approx
Area Req.: 450- 1500 sq. ft
Contact No: 7738384105
Address: Garuda House, Atlanta estate
CHS Ltd., oce no 102-110, Near Virwani
Industrial estate. Goregaon East Mumbai 400063.
Email : cliord@hardys.in
PRE SCHOOL
PRE SCHOOL
`
PRE SCHOOL
www.petalspreschool.com
PLAY.
EXPLORE.
LEARN
FRANCHISE FACT
200+ Pre-Schools Across India FR ANCHISEE INQUIRY:
30000+ Nurtured Children Mobile: 88 00 65 00 53, 8826549549,
Gujarats No. 1 Pre-School Email: franchise@petalspreschool.com,
petalspreschoolsonline@gmail.com
WEBSITE: www.petalspreschool.com
FOR FRANCHISE ENQUIRY
99796 66660 Nirman Vihar Rajouri Garden
Noida Manesar
Surya Nagar
Nigeria
Indirapuram
FLORIST ENTERTAINMENT
f l o w e r s , a n y w h e r e a n y t i m e. . .
Offers: Franchise
Expansion: Nationwide
Profile: Est. 1994, Indias only branded retail chain of
aesthetically designed floral boutiques.
Product Offerings: Fresh Flowers, Artificial Flowers,
Crystal flowers, Dried Flowers and Gift Items.
Investment: 7-9 lakhs
Area: 200-300 sq.ft.
For Franchise Enquiries Please Contact :
Mr Anil Sharma +91 9711304338,
Email : anil@fnp.com, Website : www.fnp.com
Ferns N Petals Pvt Ltd l FNP Estate lAshram Marg
Mandi Road l Gadaipur l New Delhi-110030
RETAIL
In-store benets - We have identied the present day In-Store challenges faced by both
the Retail industry and Consumers and have come up with the needed technological
solution in the form of Beacons & Hybrid mapping as a part of our oering.
Added feature is the Consumer behavior data churned out by our Data capture and Data
analysis team that helps us dole out timely pre-packaged promos to achieve instant
Consumer satisfaction and Retail Brand loyalty.
Consumer Foot reading- Todays Retailer is keen on keeping a track of the Purchase
-Movements of the Consumer so as to inuence his/her purchase decisions. Walk2Shop
plugs this existing gap of the Retail industry and targets to take care of Retail Brand
loyalty.
Retail Navigation Being loyal and reaching out to the favorite brands of shoppers hasnt
been easy for both Consumers and Retailers. Through our Walk2Shop app, we give an
option to notify & navigate Consumers across through to their Chosen Retailers.
RETAIL
RETAIL
SERVICE
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The Franchising World, 3rd-5th Floor, Charmwood Plaza, Eros Garden, Charmwood Village, SurajkundMobile:Road,
+91 Faridabad-121009.
8588898258
Fax this form to 0129 4228840 or write to us at rrtfw@franchiseindia.com
Conceptualized with a basic deed to provide quality and pocket friendly food to the people, Honest Restaurant has
always seen the rising sun in terms of growth and has evoluted from what started as a street vendor and eventually is
setting new age success paradigms in different business models. Shedding some light upon the same Director, Vijay
Gupta, Honest Restaurants shares about the eccentric journey of the 37 year old brand.
Quality products, service, ambience and menu innovation are the major growth drivers for Chicago Crust that plays a vital role in
differentiating this QSR brand from the rest. Clifford D'souza, Director & CEO, Chicago Crust shares his insight on QSR industry and
the business model they follow, which is highly replicable with ease and finesse across any city, state or country, indeed.
S UCCESSFULLY running 25
outlets in Ahmedabad,
Gandhinagar and Surat TGB Cafe
n Bakery is gearing up to set up network
in Saurashtra. After 14 years as market
experienced hospitality professionals.
He believes that there is a lot of potential
in cafe and bakery business which is
untapped in India. Under his leadership
the company intends to open 200 more
leaders in Ahmedabad TGB has decided outlets by 2019.
to grow all over Gujarat. Till 2014 the
company grew organically wherein It happens only in TGB
people and patrons approached to the Since last two years, TGB has been into
company and proposed to join as channel research and development which
partners. Only then in 2014 when the resulted into better packaging, longer
scion of TGB group Mr Manish Somani it has a crisp menu of beverages offering
shelf life of bakery products and have
anounced that he intends to join TGB cold coffees, shakes, coolers, hot coffees
ignited the appeal to the classes and
group and especially focus on the cafe n and tea.
masses alike. You will not feel surprised
bakery division the operations were TGB is expanding their production
to see an owner of BMW car and an auto
geared up. facilities to cope up with the demand it is
rickshaw driver are proudly shopping at
generating. Machines have been imported
TGB Cafe n Bakery simultaneously. It's
from Germany to offer its customer that
DNA for hospitality a rare sight for any business where the
international class in its products.
Manish Somani, an MBA from United car owner is discussing a designer cake
States specializes in marketing and for her child's 10th birthday party while
entrepreneurship. He grew up in a family a rickshaw driver buying his wheat Pav! A strong franchise hold
of extremely famous and flamboyant TGB Cafe n Bakery has more than The franchise owners are now a small
hospitality magnet Mr Narendra Somani. 240 SKUs in its product list which TGB community who started from one
The effervescent combination of rich broadly includes cakes, cookies, kharis, TGB Cafe n Bakery outlet and plunged
heritage of a family with hospitality toasts, puffs, croissants, chocolates, into one more and now looking for the
background and exposure to interna- breads, cream rolls, brownies, pies. TGB third. One franchise owner "Mr Amit
tional markets gave him an upper edge outlets also offer lip-smacking snacks like Kevalramani says, 'Doing business with
to understand the hospitality in a sandwiches, pizza, wraps and rolls. To TGB has ended up giving sweet results as
different perspective than many accompany these snacks, their cakes!' One more Mr Pratik
Gandhi says, 'Profits started ringing
just from the first month of starting
TGB. It's a matter of pride that I
own my own TGB!'
Narendra Somani
CMD, TGB The Grand
With in investment
Bhagwati Caf n Bakery Manish Somani merely 12 lacs to
Director, TGB Caf n Bakery
16 Lacs and with a
Since last two years, space of 170 sq ft to
TGB has been into 450 sq ft one can
research and develo- start their own bakery
pment which resulted cafe and join the happy
and profit making
into better packaging, community of TGB
longer shelf life of where the channel
bakery products and partner starts earning
have ignited the appeal Rs.60,000 to
to the classes and Rs.1,25,000 in the
masses alike. first year of
commencement.
112 franchiseindia.com May 2016
Startup
Q&A DSK BENELLI & DSK HYOSUNG
COVERING MILESTONES
WITH DSKS HYOSUNG
& BENELLI
Partnering with a global super biking brand 'Hyosung, DSK entered the super biking industry and conceptualised DSK Motowheels in the year
2012. The conglomerate which has already witnessed admirable heights in real estate, construction, information technology, robotics,
animation cinema, education, etc also joined hands with the Italian super bike maker Benelli in the year 2015 to present its 105 year old racing
lineage in India. Sachin Bhaiya, Marketing Head, DSK Benelli and DSK Hyosung tells Deepankar Hemnani about the brand's future plans.
Please tell us the journey of Benelli brands stand apart in the Indian
and Hyosung with DSK so far? market?
The journey so far has been quite The reason that two brands Benelli and
enticing and valuable for the company. Hyosung stand apart compared to other
We have learned a lot in terms of the brands is the determination and
shift in the superbike market in the last willingness of DSK Motowheels to
four years since the inception of DSK offer these fantastic and richly power
Motowheels in 2012. Today, we stand packed products at a very competitive
strong as the second largest superbike pricing, giving us the competitive edge
brand in terms of volume, with 32 sales over others. We ensure that you receive
and service outlets across India. We a comprehensive, well-rounded user
have the widest foot prints in the Indian experience that incorporates into both,
superbike industry, where the competi- before and after-sales services. Our
tion is going stronger with more and consumer-centric initiatives such as the
more players coming in. Our association DSK first, DSK Expert and 24X7 roadside SACHIN BHAIYA, Marketing Head, DSK Benelli & Dsk Hyosung
with Benelli has been similarly assistance ensure that we deliver the best We are looking forward to setup 15 more
rewarding. Benelli is a 105 years old customer experience possible. showrooms pan-India by the end of 2016 and
Italian brand, with a strong racing are all geared up to add another four versatile
heritage, it is also one of the few products in our Indian portfolio.
Do you think that the Indian consumer
companies which saw two world wars,
and has never gone out of production. is evolving in terms of opting between that Indian consumers look for while
global brands? What are the factors buying a superbike.
India is continuously witnessing that they keep in mind?
global biking brands venturing into Definitely, over a period of time there What are your plans for expansion in
the Indian market. What makes your
has been a drastic shift in the way India?
consumers choose a motorcycle, and We have recently launched the first
this shift was recognised 250cc Italian superbike, the Benelli
after more and more TNT 25 in India, which has also
players started entering received excellent response from the
the Indian market market. Since the launch, we stand tall
with a variety of today with 15 sales and service points
motorcycles catering across India, which is also the largest in
to different genres of the industry after DSK Hyosung. To
riding. Given their take things a notch higher, we are
increased aspirational looking forward to setup 15 more
requirements, quality showrooms pan- India by the end of
and performance at a 2016 and are all geared up to add
competitive price another four versatile products in our
point are amongst Indian portfolio.
the foremost things
HOW TO START
A BUSINESS ??
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116
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franchiseindia.com
May 2016
Volume 17, Number 5, May 2016 issue and it contains 118 pages including cover.