Coca-cola

Porters 5 Forces

1. Competitive rivalry (medium)

1. Pepsi
b. Threat of new entrant (low)
1. Financial barriers
2. Economy of scale
3. Brand identity
4. Distribution
5. Marketing
b. Threat of substitute (high)
1. Pepsi/ other carbonated drinks
2. Coffee, Tea, Juice
3. Water
b. Buyer power (low)
1. No price negotiation
b. Supplier power (low)
1. +1,313 suppliers
2. Low switching cost