Professional Documents
Culture Documents
Lecture Week-3
Mobile Networking Part-3
The Evolution Of
Mobile Phones
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Mobile devices
Pager PDA Laptop/Notebook
• receive only • graphical displays • fully functional
• tiny displays • character recognition • standard applications
• simple text • simplified WWW
messages
Sensors,
embedded
controllers
performance
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Mobile Device Environment
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Mobile Ecosystem
Network
Mobile Operator
/PAN/WAN
Platform Channels
OS, Silicon Distributors
Integration
Devices Services
OEM/ODM
SI, SP
Solutions
ISV / IHV
Mobile Device Ecosystem
Smart
Devices with an Open
Platform
Mobile
Operator
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Effects of device portability
Power consumption
limited computing power, low quality displays, small disks due to
limited battery capacity
CPU: power consumption ~ CV2f
• C: internal capacity, reduced by integration
• V: supply voltage, can be reduced to a certain limit
• f: clock frequency, can be reduced temporally
Loss of data
higher probability, has to be included in advance into the design
(e.g., defects, theft)
Limited user interfaces
compromise between size of fingers and portability
integration of character/voice recognition, abstract symbols
Limited memory
limited value of mass memories with moving parts
flash--memory or ? as alternative
flash
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Mobile Device Growth
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Mobile Device Strategy
Smartphone
PDA
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Mobile Data Opportunity
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Mobile Device Subscribers
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Handset for Mobile Video
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Handset with Wi-
Wi-Fi
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Mobile Device Mobile
Evolution
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Evolution
Moore’s Law is in effect
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Maturity of Mobile Apps/Services
Mobile Data: From gimmick to lifestyle changing…
3rd Party Innovation requires an “Open” mentality
Operator must be positioned to meet customer needs
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Trends: devices
• End user wants the my-service-anywhere experience
• New intelligent & powerful device classes already start to support this goal
DATA CENTRIC
Voice/Data Voice/Data
Convergence and CTI
by leveraging Internet as
Upcoming Convergence with multimode
Platform Device Classes broadband mobile access
VOICE CENTRIC
Upcoming
FIXED Device MOBILE • End user wants
Classes the my-service-
anywhere
experience
• New intelligent &
powerful device
Fixed Mobile
Phones classes already
Phones
start to support
VOICE
this goal
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[Mobile Device – An Important Market Segment for WLAN]
Date: 2009
2009--04-
04-09
Authors:
Name Affiliations Address Phone email
Chunhui (Allan) Samsung 75 W. Plumeria Dr. +1-408- c.zhu@samsung.com
Zhu Electronics San Jose, CA 95131 544-5667
USA
Youngsoo Kim Samsung Mt. 14-1 Nongseo-Ri, +82-31- kimyoungsoo@samsung.com
Electronics Giheung-Eup, 280-9614
Yongin-Si, Gyeonggi-
Do, Korea 449-712
Source: Trillion with a T, the Newest Giant Industry has Arrived: the Money and Meaning of Mobile
(12/10/2008), by Tomi T Ahonen
April 2009 C Zhu, YS Kim / Samsung Slide 24
141,000,000
Cellular-Wi-Fi Phone
(56m, +52%)
44 percent of smart 14.5%
phones currently have
Wi-Fi (Feb. 2009) 37.2% Stationary CE
12.4% (48m, +51%)
This number will grow
to
• 300 mln by 2011, 18.4%
Notebook Portable CE
and
(144m, +23%) (71m, +33%)
• 520 mln by 2014
(90% of the smart WiFi chip shipments of 2008
phones will have Wi-
(source:Fi)
2009 numbers predicted by ABI Research, 2008 numbers from WFA and In-Stat).
April 2009 C Zhu, YS Kim / Samsung Slide 26
Global Mobile Phone Shipment and Overall
Proportion of Smart Phone, 2007-
2007-2012E
Data based on ABI survey done in February 2009: 1,000 U.S. mobile phone users between the
ages of 18 and 59. Sample error was + or - 3.08 percent.
April 2009 C Zhu, YS Kim / Samsung Slide 29
What is driving it?
Even the carriers like it !
Carriers tend to agree that Wi-
Wi-Fi is complementary to other networks,
including 3G and 4G cellular.
As flat rate data plans increase, wireless operators can leverage Wi-
Wi-Fi
capable handsets to
• offload data intensive applications (act as an unlicensed femtocell),
• reduce licensed spectrum usage,
• improve in-
in-building coverage, and
• offer new services to new markets
• entice new subscribers and reduce turnover (e.g. ATT and T- T-mobile)
Features:
Connectivity Anywhere
Low Cost
• one
one--time fee of $25 for SW
Easy Setup
Multiple Connections
• up to 5 simultaneous
connections
The upcoming
D-Link V-CLICK
The D-Link GSM/Wi-Fi
DPH-541 Phone
The BeBook
eBook reader by Fujitsu’s World First Color
Endless Ideas. E-Paper Terminal FLEPia
Equipped with With Wi-Fi (2009)
Wi-Fi (2009).
SimpleRemote
SR 1500 Digital by OpenPeak
Media Remote also provide VoIP
by Tvcompass function
iPod Touch
Easyshare-One DSC G3
By Apple Wii By Nintendo By Kodak By Sony
This will be
another huge
market in the
future !
Source: http://hackedgadgets.com/2008/09/17/wifi-robot-with-camera/
April 2009 C Zhu, YS Kim / Samsung Slide 39
Summary
Wi
Wi--Fi applications are getting diversified
While some requires high throughput
Others may impose additional requirements
Mobile
Phones of Case
the Study
future-52s
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How should technology Which distinctive
and innovation be technological
organized and competences and
managed? capabilities are
1 necessary?
6
Which
5 Answer 3
Should technologies
be sourced internally 4 What should be the
or externally?
level and timing of
investment in
Source: Burgelman, Strategic Management of Technology and Innovation technology
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End – End Experience is Critical
Improving customer experience – ensuring choice and
innovation at affordable price points
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