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Applied Networking-IV (2231114)

Lecture Week-3
Mobile Networking Part-3

Lecture by: Djadja.Sardjana


Djadja.Sardjana,, S.T., M.M.
www.slideshare.net/djadja
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Mobile Device

The Evolution Of
Mobile Phones
3m06

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Mobile devices
Pager PDA Laptop/Notebook
• receive only • graphical displays • fully functional
• tiny displays • character recognition • standard applications
• simple text • simplified WWW
messages

Sensors,
embedded
controllers

Mobile phones Palmtop


• voice, data • tiny keyboard
• simple graphical displays • simple versions
of standard applications
www.scatterweb.net

performance

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Mobile Device Environment

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Mobile Ecosystem
Network
Mobile Operator
/PAN/WAN

Platform Channels
OS, Silicon Distributors

Integration
Devices Services
OEM/ODM
SI, SP

Solutions
ISV / IHV
Mobile Device Ecosystem
Smart
Devices with an Open
Platform

Mobile
Operator

Increased Access to New


Profitability Business Partners
Ecosystem
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Mobile Computing Devices

 personal digital assistant (PDA)


A handheld computer principally used for
personal information management
 smartphone
Internet--enabled cell phone that can support
Internet
mobile applications
 Blackberry
A handheld device principally used for e-
e-mail

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Effects of device portability
 Power consumption
 limited computing power, low quality displays, small disks due to
limited battery capacity
 CPU: power consumption ~ CV2f
• C: internal capacity, reduced by integration
• V: supply voltage, can be reduced to a certain limit
• f: clock frequency, can be reduced temporally
 Loss of data
 higher probability, has to be included in advance into the design
(e.g., defects, theft)
 Limited user interfaces
 compromise between size of fingers and portability
 integration of character/voice recognition, abstract symbols
 Limited memory
 limited value of mass memories with moving parts
 flash--memory or ? as alternative
flash

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Mobile Device Growth

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Mobile Device Strategy

 Smart Device Focus


 Familiar Applicationx
 Standards Based, Rich APIs Pocket PC

 Best Wireless Platform


 Extensible & Flexible

Smartphone
PDA
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Mobile Data Opportunity

Redefines the PC and mobile experiences

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Mobile Device Subscribers

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Handset for Mobile Video

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Handset with Wi-
Wi-Fi

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Mobile Device Mobile
Evolution
3m06

Evolution
 Moore’s Law is in effect

 Consumer demand is driving


innovation

 Current mobile device


ecosystem is generating
more opportunities –
enhancing value and
productivity

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Maturity of Mobile Apps/Services
 Mobile Data: From gimmick to lifestyle changing…
 3rd Party Innovation requires an “Open” mentality
 Operator must be positioned to meet customer needs

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Trends: devices
• End user wants the my-service-anywhere experience
• New intelligent & powerful device classes already start to support this goal
DATA CENTRIC

Fixed Mobile Convergence


driven by disruptive wireless
access technologies

Voice/Data Voice/Data
Convergence and CTI
by leveraging Internet as
Upcoming Convergence with multimode
Platform Device Classes broadband mobile access
VOICE CENTRIC

Fixed Mobile Convergence


driven by operators service
offering innovations

low mobility requirements high


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Converged Devices

PCs DATA Mobile


TVs PDAs

Upcoming
FIXED Device MOBILE • End user wants
Classes the my-service-
anywhere
experience
• New intelligent &
powerful device
Fixed Mobile
Phones classes already
Phones
start to support
VOICE
this goal

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[Mobile Device – An Important Market Segment for WLAN]

Date: 2009
2009--04-
04-09

Authors:
Name Affiliations Address Phone email
Chunhui (Allan) Samsung 75 W. Plumeria Dr. +1-408- c.zhu@samsung.com
Zhu Electronics San Jose, CA 95131 544-5667
USA
Youngsoo Kim Samsung Mt. 14-1 Nongseo-Ri, +82-31- kimyoungsoo@samsung.com
Electronics Giheung-Eup, 280-9614
Yongin-Si, Gyeonggi-
Do, Korea 449-712

April 2009 C Zhu, YS Kim / Samsung Slide 19


Outline
 Some numbers
 Looking beyond the numbers
 Emerging Wi-
Wi-Fi applications on
mobile/portable devices
 Summary

April 2009 C Zhu, YS Kim / Samsung Slide 20


$1,000,000,000,000

April 2009 C Zhu, YS Kim / Samsung Slide 21


$1 Trillion Mobile Industry
 To compare,

 The print (book, newspaper, magazine) +


broadcasting industry (radio, TV): ~0.5 T
 The advertising industry: Breaking~0.5 T the number:
down
 The beverages industry: Service: < 1 T~ 800 Billion
 The food industry: ~1 T Handset: >150 Billion
NWK equipment: < 50 Billion
 The car industry: >1 T

 Japan GDP: 4.5 T


Source: Trillion with a T, the Newest Giant Industry has Arrived: the Money and Meaning of Mobile
(12/10/2008), by Tomi T Ahonen
 USA GDP: 14 T
April 2009 C Zhu, YS Kim / Samsung Slide 22

 World total GDP: ~ 55 T


4,000,000,000

April 2009 C Zhu, YS Kim / Samsung Slide 23


4 Billion Mobile Phone Subscription
 That is 60% of the population on the planet 2008 Data:
 To compare
 There are 800 million cable/satellite TV – the global mobile
subscriptions. phone shipment
was totaled at
 There are 850 million cars. 1.213 billion.
 There are 950 million personal computers.
 There are 1.2 billion fixed landline phones. – the total sales of
 There are 1.2 billion people use email. new personal
 There are 1.3 billion internet users. computers, laptops
 There are 1.4 billion television sets on the planet and desktops, is
about 270 million
 There are 1.5 billion unique credit card holders
 Note: Source:
 1/3 of the mobile phone owners has two or more ResearchInChina
mobile subscriptions. So the unique mobile phone
owners is 3.05 billion (46% of the planet's
population)

Source: Trillion with a T, the Newest Giant Industry has Arrived: the Money and Meaning of Mobile
(12/10/2008), by Tomi T Ahonen
April 2009 C Zhu, YS Kim / Samsung Slide 24
141,000,000

April 2009 C Zhu, YS Kim / Samsung Slide 25


141 Million Wi-
Wi-Fi Phones in 2009
 This number in 2008 is 56 million, an increase of 52 percent from 2007
(source: WFA).
 If realized, it would be an increase of 152% over the 2008 number.

Cellular-Wi-Fi Phone
(56m, +52%)
44 percent of smart 14.5%
phones currently have
Wi-Fi (Feb. 2009) 37.2% Stationary CE
12.4% (48m, +51%)
This number will grow
to
• 300 mln by 2011, 18.4%
Notebook Portable CE
and
(144m, +23%) (71m, +33%)
• 520 mln by 2014
(90% of the smart WiFi chip shipments of 2008
phones will have Wi-
(source:Fi)
2009 numbers predicted by ABI Research, 2008 numbers from WFA and In-Stat).
April 2009 C Zhu, YS Kim / Samsung Slide 26
Global Mobile Phone Shipment and Overall
Proportion of Smart Phone, 2007-
2007-2012E

Data from ABI


Research:

The market for


smart phones will
grow from around
10% of the total
handset market in
2007 to 31% of the
market in 2013

Global Smart Phone Market & Industry Chain Report, 2008-2009


http://www.researchinchina.com/Htmls/Report/2009/5644.html

April 2009 C Zhu, YS Kim / Samsung Slide 27


The Growing Smartphone
Sector
Converged Mobile
Devices

– aka smart phones,


– a subset of mobile
phones, converged
mobile devices
feature a high-level
operating system that
enable the device to
run third-party
applications in
addition to voice
telephony.

Source: IDC Worldwide Quarterly Mobile Phone Tracker, March 2009


April 2009 C Zhu, YS Kim / Samsung Slide 28
What is driving it?

 The consumers love it


 77% of users of Wi-
Wi-Fi
Fi--enabled mobile phones are completely or
very satisfied with their device
• a higher rate of satisfaction than that reported by users of mobile
phones without Wi-
Wi-Fi.
 74 percent of people who have Wi-
Wi-Fi on their mobile phone use it
 77 percent say they will seek Wi-
Wi-Fi in their next phone as well.
 Users of phones with Wi-
Wi-Fi say they like their phone twice as much
as those who have phones without Wi-Wi-Fi.

 The manufacturers like it


 "The surprising thing in the survey is that Wi-
Wi-Fi ends up being
a growth driver for the smart phone,"
phone," (Edgar Figueroa, WFA)

Data based on ABI survey done in February 2009: 1,000 U.S. mobile phone users between the
ages of 18 and 59. Sample error was + or - 3.08 percent.
April 2009 C Zhu, YS Kim / Samsung Slide 29
What is driving it?
 Even the carriers like it !
 Carriers tend to agree that Wi-
Wi-Fi is complementary to other networks,
including 3G and 4G cellular.
 As flat rate data plans increase, wireless operators can leverage Wi-
Wi-Fi
capable handsets to
• offload data intensive applications (act as an unlicensed femtocell),
• reduce licensed spectrum usage,
• improve in-
in-building coverage, and
• offer new services to new markets
• entice new subscribers and reduce turnover (e.g. ATT and T- T-mobile)

 “…it is clear that Wi-


Wi-Fi offers a competitive advantage for both
manufacturers and carriers. A growing number of carriers
worldwide have included Wi- Wi-Fi phones in their offering, and all of
the major handset makers now include the technology in their
flagship products."
• Michael Morgan, industry analyst, ABI Research

April 2009 C Zhu, YS Kim / Samsung Slide 30


What does Wi-
Wi-Fi do for Mobile
Phone?
Mobile Phone
Description Wi-Fi’s Role
Function
Internet Access Web browsing, mobile YouTube, connecting to AP/wireless router
and networking other home/office devices (DLNA), remote connection
control, AV streaming
Communications VoIP telephony, video phones, instant AP/wireless router
messaging, email connection
Entertainment Digital camera, video recorder, game console, Upload/download
mobile TV, media player multimedia content
Social Life Connect to online communities or local social AP/router or P2P
networks (mobile blogging, Twitter, mySpace, connections
facebook, Linkedin, RSS feed or myMoSoSo)
Navigation Indoor navigation using WiFi AP triangulation
Advertising Location based coupons and etc. AP connection

April 2009 C Zhu, YS Kim / Samsung Slide 31


Emerging Wi-
Wi-Fi Applications
 Mobile Hotspot
 VoWi
VoWi--Fi Phones
 eBook/ePaper Readers
 Wi
Wi--Fi Remote Controls
 Wi
Wi--Fi on Portable CE Devices

April 2009 C Zhu, YS Kim / Samsung Slide 32


WalkingHotSpot
 It transforms 3G/Wi-
3G/Wi-Fi S60 or
Windows Mobile smart phones
into hotspots

 Features:
 Connectivity Anywhere
 Low Cost
• one
one--time fee of $25 for SW
 Easy Setup
 Multiple Connections
• up to 5 simultaneous
connections

April 2009 C Zhu, YS Kim / Samsung Slide 33


More Similar Software/Service

3 has launched its


3Spot service by For Windows Mobile ($29.99)
partnering with Joiku http://us.wmwifirouter.com/
http://www.three.com
.au/3spot

For Symbian S60v3 and S60v5


JoikuSpot Light: Free
JoikuSpot Premium: 15 EUR
http://www.joikushop.com/index.php
For Android, PalmOS, Windows
Mobile, BlackBerry and iPhone Atheros AR6002 provides
http://www.junefabrics.com/index.php soft AP capability
April 2009 C Zhu, YS Kim / Samsung Slide 34
VoWi--Fi
VoWi

The Belkin Samsung t409


Wi-Fi Phone for T-Mobile
for Skype HotSpot@Home
service.

The upcoming
D-Link V-CLICK
The D-Link GSM/Wi-Fi
DPH-541 Phone

April 2009 C Zhu, YS Kim / Samsung Slide 35


eBook/ePaper Readers

The iRex’s iLiad


allows both read
and write.
Equipped with Wi-Fi.

The BeBook
eBook reader by Fujitsu’s World First Color
Endless Ideas. E-Paper Terminal FLEPia
Equipped with With Wi-Fi (2009)
Wi-Fi (2009).

April 2009 C Zhu, YS Kim / Samsung Slide 36


Wi-
Wi-Fi Remote Control

Home Control Panel


TSU9800/37 by Philips

SimpleRemote
SR 1500 Digital by OpenPeak
Media Remote also provide VoIP
by Tvcompass function

April 2009 C Zhu, YS Kim / Samsung Slide 37


Portable CE Devices
Portable
Media Players Game Console Digital Cameras / Photo Frames

PSP By Sony SAMSUNG SPF-72V Eye-Fi Card

iPod Touch
Easyshare-One DSC G3
By Apple Wii By Nintendo By Kodak By Sony

April 2009 C Zhu, YS Kim / Samsung Slide 38


Finally, There is Wi-
Wi-Fi Robot !

This will be
another huge
market in the
future !

Source: http://hackedgadgets.com/2008/09/17/wifi-robot-with-camera/
April 2009 C Zhu, YS Kim / Samsung Slide 39
Summary
 Wi
Wi--Fi applications are getting diversified
 While some requires high throughput
 Others may impose additional requirements

 Mobile device is a huge market for Wi-


Wi-Fi
and is growing rapidly
 One day the number of mobile/portable Wi-
Wi-Fi
devices will exceed that of fixed Wi-
Wi-Fi
devices.

 Suggest 11ac TG consider support for


Aprilmobile/portable
2009 C devices when working on
Zhu, YS Kim / Samsung Slide 40
functional requirements
Conclusion & Final Words

Mobile
Phones of Case
the Study
future-52s

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How should technology Which distinctive
and innovation be technological
organized and competences and
managed? capabilities are
1 necessary?

6
Which

When, how and


Questions technologies
should be
where should new
technology be Technology 2 used to
implement
introduced to the product and
market?
Strategy Should service?

5 Answer 3

Should technologies
be sourced internally 4 What should be the
or externally?
level and timing of
investment in
Source: Burgelman, Strategic Management of Technology and Innovation technology
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End – End Experience is Critical
 Improving customer experience – ensuring choice and
innovation at affordable price points

 A fair playing field will focus service providers on meeting


consumers’ growing needs

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