INTERNSHIP REPORT

ON

A STUDY ON BRAND LOYALTY AT BFW LTD

BY
MANJU.N.G

4BW14MBA19
Submitted to
VISVESVARAYA TECHNOLOGICAL UNIVERSITY, BELGAUM

In partial fulfillment of the requirement for the award of the degree of

MASTER OF BUSINESS ADMINISTRATION

Under the guidance of

INTERNAL GUIDE: EXTERNAL GUIDE:

Mr. SUNIL KUMAR M.N Mr. SUBRAMANYA

ASSISTANT PROFESSOR SALES AND MARKETING,

BGSIT BFW, BANGALORE

DEPARTMENT OF MBA

B.G.S Institute of Technology

B.G.Nagara-571448, Bellur Cross, NH-75

Nagamangala (T), Mandya (D).

2014-2016
 ACKNOWLEDGEMENT

I sincerely acknowledgement the help I received from various persons and source in
collecting data and information in completing this project satisfactorily.

Firstly I would like to thank our college BGS INSTITUTE OF TECHNOLOGY, B G

NAGARA for giving the opportunity to undertake this project.

I would express my sincere gratitude to our principle, Dr. B K NARENDRA and all
teaching and non teaching staffs for their support in completing this project.

I also thank to external guide Mr. SUBRAMANYA and all the employees of BHARAT
FRITZ WERNER LIMITED who extend their support in completing this project.

I express my gratitude to Prof. H.O.D, RAJARAM for his valuable guidance,

encouragement and support to complete this project

I sincerely thank my internal guide and project coordinator Mr. SUNIL KUMAR M N and
co-guide Mr. KIRAN S for their valuable guidance, support, suggestions and encouragement
is carrying out of this project work and I would like to thank all the Faculty members for their
co-operation during my project work.

Last but not the least I also thank all those people who have directly or indirectly
contributed to the successful completion of this project.

PLACE: B G Nagar
DATE: 05/04/2016
 CONTENTS

CHAPTER NO TITLE NO.

I. INTRODUCTION: 1-5
Introduction about the Internship,
Topic chosen for the study,
Need for the study,
Objective of study,
scope for the study,
methodology adopted,
Literature review and
Limitations of the study
II. INDUSTRY PROFILE AND COMPANY 6-17
PROFILE:
Promoters, Vision, Mission & Quality
Policy, Products / Services profile,
Areas of Operation
Infrastructure facilities
Competitors information
SWOT analysis
Future growth and prospects and
Financial Statement
III. THEORETICAL BACKGROUND OF THE 18-31
STUDY:
Elaborative information on the subject chosen for
better understanding and usage in the analysis.
IV. DATA ANALYSIS AND INTERPRETATION 32-69
Results obtained by using statistical tools must
be included.
V. SUMMARY OF FINDINGS, SUGGESTIONS 70-72
AND CONCLUSION
 LIST OF TABLES

TABLE NO. TITLE OF THE TABLE Page

No.
4.1 THE GENDER OF THE RESPONDENTS 32
4.2 HOW MANY CUSTOMERS ARE USE BFW CNC PRODUCTS 34
4.3 HOW LONG ARE CUSTOMER IN BFW LTD 36
4.4 SHOWS WHICH OF THE FOLLOWING CNC PRODUCT DO 38
USE
4.5 SATISFIED WITH THE QUALITY OF THE CNC MACHINES 40
4.6 SATISFIED WITH THE PRICE OF THE CNC MACHINES 42
4.7 THE BFWS CNC PRODUCT MEETS THE REQUIREMENT 44
4.8 WHAT INFLUENCED TO BUY THE PRODUCT AT BFW LTD 46
4.9 PREFER TO BUY THE BFW LTD PRODUCTS AS FIRST 48
CHOICE WHILE BUYING
4.10 ASSOCIATE BFW COMPANY WITH STRONG BRAND NAME 50
THAT INDUCES YOU TO REPURCHASE
4.11 BFW LTD BROND PRODUCT PROVIDE VALUE FOR 52
MONEY
4.12 RECOMMEND FRIENDS TO PURCHASE THE PRODUCT 54
FROM BFW LTD.
4.13 THE PRODUCTS PURCHASED FROM BFW LTD IS BEST 56
COMPARED TO OTHER COMPETITORS IN THE SAME
CATEGORY.
4.14 SATISFIED WITH THE COMPANY QUALITY POLICY. 58
4.15 EXTENT HAS THE PRODUCT BEEN SUCCESSFUL TO MEET 60
NEEDS.
4.16 RANK THE PAKAGING AND PRODUCT INFORMATION OF 62
THE PRODUCT.
4.17 RANK THE AFTER SALES SERVICE OF THE PRODUCT 64
THAT INFLUENCE TO STICK TO BRAND
4.18 THE BRAND IMAGE OF THE COMPANY INFLUENCE THE 66
BUYING BEHAVIOR
4.19 BASED ON OWN EXPERIENCE, WOULD RATE 68
SATISFACTION WITH THE CNC MACHINE.
 LIST OF GRAPHS

CHART TITLE OF THE CHART Page No.

NO.
4.1 THE GENDER OF THE RESPONDENTS 33
4.2 HOW MANY CUSTOMERS ARE USE BFW CNC PRODUCTS 35
4.3 HOW LONG ARE CUSTOMER IN BFW LTD 37
4.4 SHOWS WHICH OF THE FOLLOWING CNC PRODUCT DO 39
USE
4.5 SATISFIED WITH THE QUALITY OF THE CNC MACHINES 41
4.6 SATISFIED WITH THE PRICE OF THE CNC MACHINES 43
4.7 THE BFWS CNC PRODUCT MEETS THE REQUIREMENT 45
4.8 WHAT INFLUENCED TO BUY THE PRODUCT AT BFW LTD 47
4.9 PREFER TO BUY THE BFW LTD PRODUCTS AS FIRST 49
CHOICE WHILE BUYING
4.10 ASSOCIATE BFW COMPANY WITH STRONG BRAND 51
NAME THAT INDUCES YOU TO REPURCHASE
4.11 BFW LTD BROND PRODUCT PROVIDE VALUE FOR 53
MONEY
4.12 RECOMMEND FRIENDS TO PURCHASE THE PRODUCT 55
FROM BFW LTD.
4.13 THE PRODUCTS PURCHASED FROM BFW LTD IS BEST 57
COMPARED TO OTHER COMPETITORS IN THE SAME
CATEGORY.
2.14 SATISFIED WITH THE COMPANY QUALITY POLICY. 59
4.15 EXTENT HAS THE PRODUCT BEEN SUCCESSFUL TO 61
MEET NEEDS.
4.16 RANK THE PAKAGING AND PRODUCT INFORMATION OF 63
THE PRODUCT.
4.17 RANK THE AFTER SALES SERVICE OF THE PRODUCT 65
THAT INFLUENCE TO STICK TO BRAND
4.18 THE BRAND IMAGE OF THE COMPANY INFLUENCE THE 67
BUYING BEHAVIOR
4.19 BASED ON OWN EXPERIENCE, WOULD RATE 69
SATISFACTION WITH THE CNC MACHINE.