DATA ANALYSIS

1. Which type of city do the respondents belong to?

No.of respondent belong to

one tier two tier third tier

28%
50%
22%

INTREPRETATION
From above we can intrepretate that 50% of the respondent belongs to
tier 1 and 28% belongs to tier 2 and 22% belongs to tier 3.

2. How many hours do you spend on online daily?

respondents

1-2 2-3
18% 3-4 4-5
32%
18%
32%

INTREPRETATION
From above we can intrepretate that 32% of the respondent spend 1-
2hours in shopping with same as 32% of the respondent also send 2-3
hours on shopping along with 18% spend 3-4 and other 18% spend on
4-5 hours of shopping.
 3. Which are the fashion sites you are more aware with?

Respondents

Flipkart 18%
Amazon Snapdeal Voonik
12% 42%

28%

INTREPRETATION
From the above we can intrepretate that 42% of the respondent prefer
flipkart for there shopping while amazon is preferred by 28% with
snapdeal with 12% and voonik 18%.

4. Top three clothing items purchased?

respondents

Saree Jeans
23% Shirt Suits
32%

17%
28%

INTREPRETATION
From above we can intrepretate that 32% of the respondent purchase
saree with 28% purchase jeans with 17%shirt and 23%suits.
 5. Mode of payment preferred?

mode of payment

Credit/debit card Net banking

22% Cash on delivery

64% 14%

INTREPRETATION
From above we can intrepretate that 64% of the people prefer to pay
cash on delivery with 14% and 22% prefer net banking and
credit/debit card.
6. Experience with online shopping?

36

26

22

experience with online shopping 16

4 4
3 3
2 2
1 1

Excellent Good Bad Very bad

INTREPRETATION
From above we can intrepretate that 26% had excellent experience
with 36% had good and 22% and 16% had bad and very bad
experience .

7. Monthly household income?

Monthly household income

40

35 38

30 32
25
respondents
20

15
16
14
10

0
Upto 40000 40000-50000 50000-60000 Above 60000

INTREPRETATION
From above we can intrepretate 38% have 40k household income with 32%
between 40k-50k with 16% have between 50k-60k and 14% have above 60k.
8. Do you think selling online is a profitable business?
 selling online is profitable business

No; 38%

yes; 62%

INTREPRETATION
From above we can intrepretate that 62% think online selling is profitable
business while 38% feel selling online is not profitable.

9. Do you like the product of Sarovar Sarees as compared to others seller?

Respondents

No; 44%
Yes; 56%

INTREPRETATION
From above we can intrepretate that 56% feel sarovar sarees sells good
product compared to 44% dislike.
10.Which market place you visit more for buying fashion online products?
45 42
40

35

30
26
25
20
20

15 12
10

0
Flipkart Amazon Snapdeal Myntra

INTREPRETATION
From above we can intrepretate that 42% of the respondent prefer flipkart
while 26% of the prefer amazon and 12% and 20% prefer snapdeal and
myntra.
11.Which market place gives you the best customer experience?

best serive provider

34

26
22
18

Flipkart Amazon Snapdeal Myntra

INTREPRETATION
From above we can intrepretate that 34% of the respondent prefer flipkart
while 22% of the prefer amazon and 18% and 26% prefer snapdeal and
myntra.
12.What are the challenge you face while shopping online?

Challenges
30
25
20
15
10
5
Axis Title 0

INTREPRETATION
From above we can intrepretate that 22% face late delivery issue and 22%
have damaged product with 10% duplicate product with 20% product not
described and 26% poor after sales service.

13.Which market provide you the best price for the product?
 respondents
35

30
30
25 26 26
20 respondents
20
15

10

0
Snapdeal Flipkart Amazon Voonik

INTREPRETATION
From above we can intrepretate that 30% of the respondent feels snapdeal
provides best price flipkart with 26% ,voonik &amazon with 26% and 20%
provide best price.

14.Why do you choose digital ecommerce over traditional shopping?

Respondents
17
13 12
8

Respondents

INTREPRETATION
From above we can intrepretate that 13% choose digital because of
accessibility , 17% because of timelineness and punctuality with 8%
saves time and 12% easy return policy.