PROJECT REPORT

ON

COMPARISON BETWEEN HALDIRAMS

PACKAGED NAMKEENS AND BIKANO
PACKAGED NAMKEENS

Submiited To Submiited By

Mr. Gagan Gulati Shekhar Jain

BBA6th
80907320027
 ACKNOWLEDGEMENT

It was a good learning experience for me to do this Project. I would like to

acknowledge all those people who have continuously guided me throughout and
helped me in completion of my project Comparison between Haldirams
packaged namkeens and Bikano Packaged namkeens.

I am obliged to the faculty of SCDL for being extremely patient, giving me

sufficient time for discussions and guidance at all stages through the course of this
research. My increased spectrum of knowledge in this field is the result of their
constant supervision and direction that has helped me to absorb relevant and high
quality information.

Lastly, I feel indebted to all the respondents who have helped me for collection of
data, for their honest participation in the Research and helped me directly or
indirectly in successful completion of this study.
 TABLE OF CONTENTS

Chapter - 1
1.1 Haldirams Profile8
1.2 History of Haldirams.10
1.3 Haldirams Product Profile.12
1.4 Bikano Profile.17
1.5 Vision.17
1.6 Bikano Concept..17
1.7 Bikanervala.....18
1.8 Production..18
1.9 Bikano- Product Profile..19

Chapter - 2
2.1 Objective..... 26
2.2 Need for the study27
2.3 Scope of the Study.....27

Chapter 3 Limitations..........29

Chapter 4
4.1 Research Methodology.31
4.2 Research Design....31
4.3 Research Plan.32
Chapter 5
5.1 Data Analysis.35
5.2 Charts for comparison........55
Chapter 6
6.1 Findings..57
6.2 conclusion..58
6.3 Recommendation....58
6.4 summary.....60

ANNEXURE I - PROJECT PROPOSAL.62

ANNEXURE II - REFERENCES...68
ANNEXURE III -QUESTIONNAIR...69