Introducing

Hi Impact
Indias Largest Recruiter of Doctors

2017 Hi Impact Consultants All rights reserved .


Recruits only doctors & medical faculties, Partners with reputed hospitals & medical
colleges across the nation.
 Who We Are

Inception : Established in 2011, we have seen tremendous growth both in terms of turnover and client satisfaction.
Initially, Hi Impact was recruiting across the industries like Media, Engineering, BPO, Pharma etc. apart from
Healthcare
Evolution : Got an opportunity to work with Fortis Noida as its First Healthcare Client, when no Hospital used to
hire through Consultants and mostly hiring was done through Medical Superintendent
Turning Point : In 2013 we completely shifted our focus from all other industries to Healthcare only as we realized
that, it is a Recession Free Industry and demand for doctors was far outstripping the supply of doctors in Market
And The Race for ACE : Now we are Indias Largest Recruiter of Doctors funded by a reputed Venture Capitalist
Back Ground : Led by a management team with cumulative industry experience of around 100 plus years and
Founders of Hi lmpact are from Top 10 B Schools
We specialize in Healthcare Sector hiring with strong recruitment ability in the area of hiring of Doctors,
(clinical/nonclinical/para/academia) .

Over 2,500 doctors placed successfully (since inception) serving around 250+ hospitals and 50+ Medical Colleges
across the nation & Recognized by various healthcare providers
{ Healthcare Digital Marketing Initiative
by
Hi Impact to facilitate Providers }

We are a highly respected doctors recruitment company, driven to deliver results
Who We Are
more quickly and efficiently than our competitors on every assignment we undertake,
giving our clients total confidence in us.
What is Digital Marketing and Why is it Important to Hospitals/Medical Colleges/Doctors

In order to understand why Providers need to consider digital

marketing,
Traditional Marketing: A series of off-line marketing
campaigns
(1) that typically are not integrated,
(2) the success of which are difficult or impossible to
quantifiably measure.

Digital Marketing: A marketing strategy that integrates

highly segmented, targeted online and offline campaigns and
tactics that are
(1) designed to communicate, nurture, and encourage
interaction with patients/consumers
(2) the success can be measured with key performance
indicators, and/or the return on marketing investment
(ROMI).

What is8 Digital
in 10 physicians/doctors
Marketing and Why useissmartphones
it Importantin
totheir daily practice. College/Doctors
Hospitals/Medical
The top use of smartphone is for accessing drug information, medical research
& Professional updates/info. Viz. Jobs ,CME, etc.
In order to understand why you need to consider digital
marketing,
Traditional Marketing: A series of off-line marketing
campaigns
(1) that typically are not integrated,
(2) the success of which are difficult or impossible to
quantifiably measure.

Digital Marketing: A marketing strategy that integrates

highly segmented, targeted online and offline campaigns
and tactics that are
(1) designed to communicate, nurture, and encourage
interaction with patients/consumers
(2) the success can be measured with key performance
indicators, and/or the return on marketing

investment (ROMI).
236 million Internet users in India: the third largest user base in the world

*as per IAMAI

Key Insights

Search engines are used by 77% of the patients before

booking appointments.
Search drives nearly 3 times as many visitors to
hospital sites as compared to the number of visitors
from other affiliate/referral sites.
44% of patients schedule an appointment who
research hospitals on a mobile device.
The decision process is empowered by digital content.
Before booking an appointment
77% of patients use search.
26% used reviews generated by consumers.
50% used health information sites.
54% of the patients used health insurance company
sites.
83% used hospital sites.
 Whats happening on internet

No. of People Searching for Health care No. of People Searching for Hospital
on Google (India Stats) on Google (India)
(Monthly Average) (Monthly Average)

Source: Google Adwords(Keyword Planner)

 Whats happening on internet
No. of People Searching for Health care on Google (India Stats)
Avg. Monthly Searches
Location Keywords Competition
(Exact Match Only)
Hospitals In Hyderabad 1K 10K 7,33,000
Hyderabad Best Hospitals In Hyderabad 1K 10K 1,04,00,000
Top Hospitals In Hyderabad 100 1K 43,00,000
Hospitals In Mumbai 1K 10K 10,10,000
Mumbai Best Hospitals In Mumbai 1K 10K 69,10,000
Top Hospitals In Mumbai 100 1K 9,00,000
Hospitals In Delhi 1K 10K 18,10,000
Delhi Best Hospitals In Delhi 1K 10K 67,70,000
Top Hospitals In Delhi 100 1K 10,20,000
Hospitals In Noida 1K 10K 5,29,000
Noida Best Hospitals In Noida 1K 10K 1,27,00,000
Top Hospitals In Noida 10 100 8,14,000
Hospitals In Ghaziabad 100 1K 5,14,000
Ghaziabad Best Hospitals In Ghaziabad 10 100 58,60,000
Top Hospitals In Ghaziabad 0 11,50,000
Hospitals In Gurgaon 1K 10K 6,65,000
Gurgaon Best Hospitals In Gurgaon 100 1K 1,24,00,000
Top Hospitals In Gurgaon 10 100 17,20,000
Hospitals In Chennai 1K 10K 8,57,000
Chennai Best Hospitals In Chennai 1K 10K 96,20,000
Top Hospitals In Chennai 100 1K 33,80,000
Hospitals In Lucknow 100 1K 5,92,000
Lucknow Best Hospitals In Lucknow 100 1K 1,26,00,000
Top Hospitals In Lucknow 10 100 9,16,000
Hospitals In Banglore 100 1K 4,36,000
Banglore Best Hospitals In Banglore 10 100 1,98,000
Top Hospitals In Banglore 10 100 1,83,000

Source: Google Adwords(Keyword Planner)

 Whats happening on internet
Alexa Ranking for Hospital Websites & Health Score

Alexa Alexa
Hospital Name Keywords Site Link Health Score
Rank(Global) Rank(India)

Apollo Hospital www.apollohospitals.com/ 80,976 6,567 1,687 78/100

Fortis Hospital www.fortishealthcare.com/ 100,580 8,380 914 68/100

Jaslok Hospital www.jaslokhospital.net/ 1,244,697 88,596 110 65/100
Park Hospital www.parkhospital.in/ 1,829,371 129,041 27 65/100
Max Hospital www.maxhealthcare.in/ 164,217 13,873 404 72/100
Jaypee Hospital www.jaypeehealthcare.com/ 566,831 54,111 53 68/100
Medanta Hospital www.medanta.org/ 321,915 28,734 204 65/100
Pearless Hospital www.peerlesshospital.com/ 1,047,482 81,821 50 65/100

Sahyadri Hospital www.sahyadrihospital.com/ 1,293,960 118,590 49 66/100

Aster Prime Hospital www.asterprime.com/ 1,511,062 307,386 2 55/100
Source: Study conducted by Hi Impact on 22/01/2017
 Stop! & Review!!
findings

We have considered all the major hospitals in India having websites.

The Search Volume for Keyword viz; Health Care, Hospitals, Hospitals in Metro(s), and Best Hospital in Metro
cities are very high.
Except Apollo Hospital, No Hospital is having Alexa Ranking Less than 1,00,000.
The websites of Major Hospitals are having further opportunity to optimize and to get traffic and improve
ranking.

Source: Study conducted by Hi Impact on 22/01/2017

 Whats happening on Internet (Social Media)

Twitter
Twitter Twitter Official No. of No. of No. of
Handle Followers Following DOJ Tweets
Apollo Hospital
https://twitter.com/HospitalsApollo 150K 542 Oct-10 34.2K

Fortis Hospital https://twitter.com/fortis_hospital 99K 744 May-09 9,500

Jaslok Hospital
https://twitter.com/jaslokhospital 27 2 Feb-13 3
Sahyadri Hospital Not Found Not Found Not Found Not Found Not Found

Park Hospital
https://twitter.com/parkgroupofhos 18 41 Feb-16 494

Max Hospital
https://twitter.com/MaxHealthcare 11K 621 May-09 4,712

Jaypee Hospital
https://twitter.com/Jaypee_Hospital 131 19 Nov-14 954
Medanta Hospital https://twitter.com/medanta 5,035 207 Nov-09 2,684
Source: Study conducted by Hi Impact on 22/01/2017
 Whats happening on Internet (Social Media)

Official No. of Recent No. of

Linkedin Linkedin Page Followers Updates Tweets

Apollo Hospital www.linkedin.com/company/apollo-hospitals 34,452 21-Oct 34.2K

Fortis Hospital www.linkedin.com/company/fortis-healthcare 22,451 Not Found 9,500

Jaslok Hospital
www.linkedin.com/company/jaslok-hospital 1,131 Not Found 3
www.linkedin.com/company/sahyadri-hospitals-
Sahyadri Hospital ltd 3,208 Not Found Not Found

Park Hospital
Not Found Not Found Not Found 494

Max Hospital
www.linkedin.com/company/max-healthcare 10,134 24-Jan 4,712

Jaypee Hospital
www.linkedin.com/company/jaypee-hospital 2,143 23-Jan 954
www.linkedin.com/company/medanta-the-
Medanta Hospital medicity-hospital 9,547 19-Jan 2,684
Source: Study conducted by Hi Impact on 22/01/2017
 Whats happening on Internet (Social Media)

No. of
YouTube Official Videos Category of Subscrib
YouTube Channel Channel Name Posted Videos er(s
People &
Blogs/News &
apollohospitalsindi Politics/Entertain
Apollo Hospital https://www.youtube.com/user/apollohospitalsindia a 449 ment News 1,899
People &
https://www.youtube.com/channel/UCn0ShMNqXI3k Blogs/Nonprofits
Fortis Hospital QP-Eoaf7olg Fortis Healthcare 763 & Activism 5,095

Jaslok Hospital Jaslok Hospital

https://www.youtube.com/user/JaslokHospitalIndia India 17 People & Blogs 46
https://www.youtube.com/channel/UCWrOSeTgUkvsJ
Sahyadri Hospital n5GtS57o5A Sahyadri Hospitals 15 People & Blogs 9
Park Hospital Not Found Not Found Not Found Not Found Not Found
Max Hospital https://www.youtube.com/user/maxhcvideos Max Healthcare 337 People & Blogs 340
Jaypee Hospital https://www.youtube.com/user/jaypeehospital Jaypee Hospital 10 People & Blogs 78
Medanta - The
Medanta Hospital https://www.youtube.com/user/MedantaTheMedicity Medicity 200 People & Blogs 513

Source: Study conducted by Hi Impact on 22/01/2017

 Whats happening on Internet (Social Media)

Facebook No. of Last Activity Activity Subject

Facebook Page Likes Activity Status Focus Focus
Branding /
Advertising
Bariatric
Apollo www.facebook.com/TheApolloHospitals 2,212,131 24-Jan High Surgery / PR
Hospital Heart /
Generic/
Branding /
Fortis www.facebook.com/fortishealth 1,061,165 27-Jan High Advertising
Surgery / PR
Hospital Diabetic / Heart
Jaslok Branding /
https://www.facebook.com/jaslokhospital 8,401 May-16 Low Health/ PR
Hospital Promotion /Advertising

Sahyadri Branding / Public

www.facebook.com/sahyadrihospitals 5,881 23-Jan Medium Relations/Sales Promotion Generic/ PR
Hospital /Advertising
Park Branding / Public
www.facebook.com/parkgroupofhospitals 3,020 24-Jan High Relations/Sales Promotion Generic/ PR
Hospital /Advertising
Max Branding / Public
www.facebook.com/MaxHealthcareHospitals 252,821 24-Jan High Relations/Sales Promotion health/ PR
Hospital /Advertising
Jaypee Branding / Public Generic/
www.facebook.com/noidajaypeehospital 11,499 23-Jan Medium Relations/Sales Promotion
PR/Health
Hospital /Advertising
Medanta Branding / Public
www.facebook.com/medanta/ 22,125 22-Jan Medium Relations/Sales Promotion PR/Health
Hospital /Advertising

Source: Study conducted by Hi Impact on 22/01/2017

 Stop! & Review!!
findings

Apollo Hospitals are utilizing the opportunities exist in all social media platforms. Their presence is high in
every media.
Max and Fortis Hospitals are utilizing the underlying opportunity in YouTube and Facebook.
All the Hospitals are highly active on Facebook and Loosing the big opportunity underlined in YouTube,
Linkedin & Twitter.
All the hospitals have ignored the POWER OF Professional Networking site, LinkedIn.. Where money earners
live.

Source: Study conducted by Hi Impact on 22/01/2017

 Delivering value through integrated digital marketing services
Adoption of integrated digital marketing services can help Providers to:

Increase cost
efficiencies and
maximize return on
investment
Enhance customer
Enhance digital
experience across all
marketing decision-
digital
making through
communication
better analytics
channels

Build brand loyalty Ensure faster and

by delivering value- effective customer
adds to all reach for promotions
stakeholders and campaigns

Improve customer Facilitate mapping of

behavioral analysis right channels across
and segmentation that right geographies for
correlate to future the right products and
sales services
 Offerings: We offer digital services to equip the medical fraternity

Digital marketing strategy Design & development

Email and SMS Marketing

Social media Social media marketing

Search engine optimization
Content writing

Online reputation management Search engine optimization

Source: Study conducted by Hi Impact on 22/01/2017

 Why Hi Impact

We use a research-based Digital Marketing Mix

Approach

We have a healthcare specialized, dedicated team

We are experts in promoting services specific for
the healthcare industry

We utilize a structured process and you will have

total visibility every step of the way.

We update our clients on a regular basis in

prescribed format

Hi Impact believes that transparency breeds

trust, and trust is the foundation of great
teamwork
.

Source: Study conducted by Hi Impact on 22/01/2017

{ }
Building a Successful Brand: Hi Impact Strategy
DEVELOP BRAND IDENTITY EXPRESS BRAND
PROTECT BRAND

Inspired by

A Target market Engage Scandals and Criticism

A Superiority Claim Interact Associations with undesirable
A Reason Why Involve corporations
Misuse of funds

Brands can easily be destroyed and brands in Healthcare which rely heavily on trust are particularly vulnerable
We give Meaning to the
conversations and Enhance
them With meaningful Insights
 We Bridge the Gap
Between Brands and Customers.

Through our engagement console

we let you connect and talk to the
Customers thereby improving
Dialogue & Participation
 Social Media engagement strategy

Establish Thought Create brand Build Happy Create top of mind

Leadership presence and customer recall
awareness community

Make your brand Interaction with Create interesting

Know what you want
searchable on all customers on social videos and let people
to accomplish -
social platforms; channels is important spend time watching
Identify the most
enhance discovery as Happy customers them on your channel.
valuable knowledge
through SEO, will generate Videos create strong
you have, and develop
Make people come to +WOM(word of mouth) brand recall.
a 90-day messaging
you through their for your brand on
plan around sharing
searches and generate review sites.
that knowledge.
leads.
 THANK YOU
Contact :email: digital@hiimpact.in ; +91-7503036666
Hi Impact Consultants Pvt. Ltd.2nd Floor,D-67,Sector-2,
Near sector-15 metro station, Noida, Uttar Pradesh, India 201301

2017 Hi Impact Consultants All rights reserved .