SWOT ANALYSIS

We are a mobile business allowing us to travel to customers.

We provide business to unlimited boundaries and are able to move to where the
demand is.
Due to the big numbers of students, employees, and people craving for street
foods, our sales will be in demand for most months of the year.
Offering already established products that people know and crave.
Our business will have a website and Facebook page where bookings can be
made for us to come to your events.
Offering reasonable prices

Strong, experienced food truck staff

Pride in putting forth innovative food with the freshest ingredients

Excellent sales staff with strong knowledge of existing products

Good relationship with customers

Good internal communications

Successful marketing strategies

WEAKNESSES

Need to move away from just targeting students and employees as we are able
to be more successful targeting other people as well.
We can only target specific areas therefore the areas that we do target need to
be appropriate and supply us with enough income.
Can only carry a limited amount of stock- need to make sure that we have
enough for busy periods.
Lack of established reputation
-because we are a new business it is important to establish a good reputation
with the general public. Reputation can be the difference between success and
failure so in order to be successful we will form our reputation by the personal
experiences that individuals will have with our street foods product on wheels as
word of mouth is the best advertisement.
- By targeting as many events and neighborhoods as we can during the year
- We will gain a good reputation through advertising and our promotion
campaign.

OPPORTUNITIES

Although we are starting off small we are looking at expanding and growing our
business when more income is coming, in which means we will be able to target
more areas (e.g. opportunity to increase mobile vans)
Ever-changing technology that will allow us to improve our product quality and
offer more variety.

Similar products on the market are not as reliable or are expensive.

Loyal customers.

Customer demand - have asked sales staff for similar product.

THREATS

Competitors have a similar product.

Competitors have launched a new advertising campaign.

Competitor opening shop nearby.

Downturn in economy may mean people are spending less.

A main competitor has lowered its prices.

Municipality reexamining current legislation and may add further restrictions on

food trucks.