MAR KETING TOPICS

Marketing of Banking services in selective banks.

Marketing of life insurance services in selective insurance companies.

Marketing of investment banking services in selective financial companies.

Consumer trends in retail sectors / service sectors.

Store operation management.

Impact of retail layout and design on retail business.

Retail selling skills.

Promotional strategies in service apartments hotels.

Scope for laundry business in Bangalore city.

Effectiveness of product mix in electronic goods industry.

Effect of sales promotion in electronic goods industry.

Effect of store image in consumer behavior in electronic goods industry / retail

sector.

Branding products in online shops.

The phenomenon of customer myopia.

How to improve marketing effectiveness.

Marketing customization.

Marketing strategies and development.

Assessing Risk in introducing high tech products.

Channel management and channel partner.

The role of logistics in wholesale storage.

M - commerce.

A study on change management and its impact on system administration.

The role of e-commerce on profitability.

Global economic crisis and its impact on marketing performance.

Overseas marketing of Indian movie.

Internet Marketing
Market Assessment/Planning
Market Research/Surveys/Focus Groups
New Product Development/Design
Pricing Strategy
Revenue Management
Sales force Management
Advertising and Promotion/PR
Branding
Customer Relationship Mgmt
Data Mining/Data Driven Mktg
Direct Marketing Customer Satisfaction Survey
Consumer Perception Survey
Service Quality Study
Service Blueprinting
Service Process Mapping Back stage, on-stage
Improving service quality using service blueprinting
Competition Analysis
Service standards
Study on effectiveness of employees role in service delivery
Effectiveness of channels (distributors) in service delivery
Effectiveness of channels (on-line/ Internet) in service delivery
Customer Data Analysis
Study of Institutional markets
Effectiveness of promotion schemes
Measurement of Brand awareness and brand perception
Customer Loyalty study
Study of purchase influencing factors
Customer Profiling
Advertising effectiveness study

rural marketing

CRM

customer retention

management of services

customer behaviour with product

FEMA

tele marketing

sky shops

net work marketing

global marketing

industrial goods marketing

marketing mix case study

promotional strategies

exchange offers

after sales service

celebrity marketing

PLC

role of advertising

product diversification

product modification

product elimination

Brand loyalty at retail stores vis-vis product brands (women wear)

Study of internet marketing campaign -cost benefit analysis of internet as media
Celebrity endorsements on brands vis-vis thematic campaigns
Selling insurance through internet-issues and challenges (feasibility)

Consumer psychology in purchase of mutual funds- a study of attributes

impacting purchase decision

Customer Satisfaction Survey

Consumer Perception Survey
Service Quality Study
Service Blueprinting
Service Process Mapping Back stage, on-stage
Improving service quality using service blueprinting
Competition Analysis
Service standards
Study on effectiveness of employees role in service delivery
Effectiveness of channels (distributors/ DSAs) in service delivery
Effectiveness of channels (on-line/ Internet) in service delivery
Customer Data Analysis
Study of Institutional markets
Effectiveness of promotion schemes
Measurement of Brand awareness and brand perception
Customer Loyalty study
Study of purchase influencing factors
Customer Profiling
Advertising effectiveness study

IMPACT OF SALES PERSONS ON THE COPORATE GROWTH

POTENTIALS OF A COMPANY (A CASE STUDY OF SEVEN-UP BOTTLING
COMPANY PLC, ENUGU)
3. PROBLEMS AND PROSPECTS OF MARKETING IN SMALL-SCALE
BUSINESS IN NIGERIA (A CASE STUDY OF AQUA RAPHA, GODS
HEALING WATER IN ENUGU)
4. MARKETING OF HOTEL SERVICES IN ENUGU METROPOLIS, A CASE
STUDY OF MAC DAVOS HOTEL ENUGU
5. IMPACT OF INFORMATION TECHNOLOGY IN BANKING INDUSTRY

(A CASE STUDY OF ALL STATED TRUST ABNK ENUGU)

6. THE EFFECTIVENESS OF PUBLIC RELATIONS IN SERVICE
INDUSTRIES (A CASE STUDY OF ENUGU STATE UNIVERSITY OF
SCIENCE AND TECHNOLOGY (ESUT), ENUGU)
7. THE EFECT OF COST CONTROL IN NIGERIA BREWERIES (A CASE
STUDY OF NIGERAI BREWERIIES PLC. 9TH MILE, ENUGU
METROPOLIS)
8. MARKETING OF COMMUNICATION SERVICES (A CASE STUDY OF
NIGERIA TELEVISION AUTHORITY CHANNEL 8 ENUGU)
9. THE EFFECTIVENESS OF PHYSICAL DISTRIBUTION OF CHARIS
SATCHET WATER IN ENUGU METROPOLIS (A CASE STUDY OF EJ
COLLINCE COMPANY)
10. THE PRACTICE OF CORPORATE SOCIAL RESPONSIBILITIES IN THE
BREWERY INDUSTRY (A CASE STUDY OF THE NIGERIAN BREWERIES
AMA ENUGU)
11. THE PLACE OF MARKETING IN THE SERVICE INDUSTRIES. (A CASE
STUDY OF SELECTED LAUNDRY AND DRY CLEANING FIRMS IN
ENUGU METROPOLIS)
12. THE EFFECT OF PRIVATIZATION AND COMMERCILIZATION OF
GOVERNMENT OWNED INDUSTRIES
13. REVIEW OF MONETARY AND FISCAL POLICIES IN THE NIGERIA
ECONOMY
14. THE EFFECTIVENESS OF PERSONAL SELLING STRATEGFIES IN
MARKETING OF CAPITAL GOODS CASE STUDY OF ANAMCO LTD
ENUGU
15. THE IMPACT OF TRANSPORTATION COST ON CONSUMERS RETAIL
GOODS PRICES. (A CASE STUDY OF GARRIKI MARKET, ENUGU SOUTH
LOCAL GOVERNMENT ENUGU STATE).
16. PROMOTION STRATEGIES FOR THE MARKETING OF
EDUCATIONAL SERVICES IN ENUGU (A CASE STUDY OF (ESUT)
ENUGU STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY).

17. MARKETING PROBLEMS OF SMALL-SCALE INDIGENOUS

PHARMACULTICAL MANUFACTURING COMPANIES IN NIGERIA.(A
CASE STUDY OF ENCRISTO PHARMACULTICAL INDUSTRIES NIGERIA
LIMITED, ENUGU).
18. THE EFFECT OF SALES PROMOTION ON THE MARKETING OF
COCA-COLA BRAND OF SOFT DRINKS IN ENUGU URBAN
19. CONSUMER PROTECTION AND DRUG MARKETING IN NIGERIA (A
CASE STUDY OF JUHEL PHARMACEUTICAL COMPANY ENUGU)
20. THE ROLE OF PUBLIC RELATIONS IN IMPROVING THE IMAGE OF
TERTIARY INSTITUTIONS IN ENUGU METROPOLIS (A CASE STUDY OF
IMT ENUGU)
21. THE EFFECTIVENESS OF PERSONAL SELLING STRATEGIES IN
MARKETING OF COSMETICS (A CASE STUDY OF BIANCA COSMETICS
ENUGU)
22. STRATEGIES FOR INTRODUCING A NEW PRODUCT IN THE MARKET
(A CASE STUDY OF ENCRISTO PHAMACEUTICALS LIMITED IN
ENUGU)
23. TRADE FAIR AS AN INSTRUMENT OF INCREASING MARKETING
PERFORMANCE. (A CASE STUDY OF EMILY MILLIONAIRE ENUGU.
24. CONSTRUCTION OF TURBINE MIXER CHEMICAL ENGINEERING
25. ND XXXTHE EFFECTS OF MEDIA PROGRAMME ON RURAL
DEVELOPMENT (A CASE STUDY OF ESBS, NU OHA PROGRAMME
MASS COMMUNICTAION
26. THE IMPACT OF TV ADVERTISING ON THE MARKETING OF GSM.
SERVICE IN ENUGU METROPOLIS (A CASE STUDY OF MINT PLC)
27. A CRITICAL APPRAISAL OF THE STRATEGIES OF EXPORTATION OF
MADE IN NIGERIA GOODS (A CASE STUDY OF NIGERIAN EXPORT
PROMOTION COUNCIL)
28. THE IMPACT OF ADVERTISING IN THE MARKETING OF HOTEL
SERVICES IN ENUGU METROPOLIS A CASE STUDY OF ZODIAC HOTEL
LTD

29. CONSUMER BRAND PREFERENCE IN THE PURCHASE OF

BEVERAGE IN ENUGU METROPOLIS
30. THE ROLE OF ADVERTISING ON THE MARKETING OF SUITCASE IN
ENUGU METROPOLIS (A CASE STUDY OF JUMATEX SUITCASE
ENUGU)
31. MARKETING RESEARCH AS A TOOL FOR INCREASED
PROFITABILITY (A CASE STUDY OF NIGERIAN BOTTLING COMPANY
ENUGU)
32. ND PRICING OF AGRICULTURAL PRODUCTS (A CASE STUDY OF
SORGHUM SUPPLIER IN ENUGU METROPOLIS).
33. THE ROLE OF NIGERIA EXPORT PROMOTION COUNCIL (NEPC) IN
EXPORT PROMOTION IN NIGERIA (A CASE STUDY OF ENUGU ZONAL
OFFICE)
34. THE EFFECT OF SALES FORCE MOTIVATION ON PRODUCTIVITYA
CASE STUDY OF EMENITE COMPANY ENUGU
35. DISTRIBUTION CHANNEL/STRATEGIES FOR BREAD IN ENUGU
STATE
36. THE EFFECTIVENESS OF PERSONAL SELLING IN THE MARKETING
OF INDUSTRIAL PRODUCT IN ENUGU METROPOLIS (A CASE STUDY
OF EMENITY NIGERIA PLC)
37. THE MARKETING PROBLEMS AND PROSPECTS OF FIVE STAR
HOTEL IN ENUGU METROPOLIS (A CASE STUDY OF NIKE LAKE
RESORT HOTEL ENUGU).
38. THE EFFECT OF MARKET SEGMENTATION AND POSITIONING ON
COMPANY PERFORMANCE (A CASE STUDY OF SELECTED TEXTBOOK
PUBLISHING COMPANIES IN OWERRI)
39. THE ROLE OF PUBLIC RELATIONS IN IMPROVING NIGERIA
INTERNATIONAL TRADE: A CASE STUDY OF ELEGANZA PLASTIC
INDUSTRY ONITSHA
40. THE EFFECTIVENESS OF PROMOTIONAL STRATEGIES EMPLOYED
BY AGRO- ALLIED INDUSTRIES IN NIGERIA. (A CASE STUDY OF

OLYMPIC MAIZE MILLING AGRO ALLIED INDUSTRIES LIMITED

AWKA)
41. PUBLIC RELATIONS POLICY IMPLEMENTATION AND AUDIENCE
PERCEPTION OF GOVERNMENT PARASTATALS (CASE STUDY OF
NIGERIAN RAILWAY) MASS COMMUNICATION
42. MASS MEDIA AND COVERAGE OF HEALTH AWARENESS SYSTEM
IN NIGERIA (A CASE STUDY OF NTA ENUGU AND HEALTH CARE
MAGAZINE) MASS COMMUNICATION
43. EFFECT OF MILITARY DITATORSHIP ON THE NIGERIA MASS MEDIA
MASS COMMUNICATION
44.THE ROLE OF ELECTRONIC MEDIA IN THE CRUSADE AGAINST
RELIGIOUS INTOLERANCE IN NIGERIA (A CASE STUDY OF
RESIDENCE IF AWKA ANAMBRA STATE) MASS COMMUNICATION
45. SALES PROMOTION AS A PANACEA FOR IMPROVED SALES THE
NIGERIA BOTLLING COMPANY EXPERIENCE (A CASE STUDY OF
NIGERIA BOTTLING COMPANY PLC 9TH MILE CORNER) MASS
COMMUNICATION
46. TELEVISION AS A POSTIVE CONTRIBUTOR TO THE SOCIALIZATION
OF CHILDREN MASS COMMUNICATION
47. MORAL PROBITY AND YOUTH DEVELOPMENT IN NIGERIA. AN
EVALUATION OF THE ROLE OF THE ELECTRONIC MEDIA MASS COM
48. ND XXX THE EFFECTS OF PORNOGRAPHIC FILMS ON NIGERIA
YOUTHS . MASS COM
49. THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF
MALT DRINKS IN ABA METROPOLIS (A CASE STUDY OF THE MALT
BOTTLED BY CONSOLIDATED BREWERIES ABA)
50. PHYSICAL DISTRIBUTION MANAGEMENT IN BREWERY
INDUSTRIES (A CASE STUDY OF NIGERIAN BREWERIES PLC ENUGU)
51. A CRITICAL APPRAISAL OF THE NIGERIAN EXPORT PROMOTION
COUNCIL STRATEGIES IN THE EXPORT OF NIGERIA GOODS
52. PHYSICAL DISTRIBUTION MANAGEMENT IN BREWERY

INDUSTRIES (A CASE STUDY OF NIGERIA BREWERY PLC)

53. AN ANALYSIS OF THE PROBLEMS AND PROSPECTS OF CLASSIFIED
ADVERTISING IN ENUGU METROPOLIS
54. CUSTOMER ORIENTATION IN BANKING INDUSTRY (A CASE STUDY
OF OHHA COMMUNITY BANK, OGUI ROAD ENUGU)
55. THE IMPACT OF PROMOTION ON CONSUMER PATRONAGE OF
PHARMACEUTICAL COMPANIES (A CASE STUDY OF GABBEY
PHARMACY LIMITED ENUGU).
56. IMPROVING CUSTOMER SERVICES LEVELS IN SERVICES
INDUSTRIES, THROUGH THE APPLICATION OF THE MARKETING
CONCEPT (A CASE STUDY OF IBETO PHOTOGRAPHIC COLOUR
LABORATORY ENUGU)
57. THE EFFICACY OF SALES PROMOTION IN THE MARKETING OF
CONSUMER PRODUCT (A CASE STUDY OF NIGERIA BOLTING
COMPANY PLC WARRI, DELTA STATE)
58. THE IMPACT OF SELF SERVICE ON THE PERFORMANCE OF
SUPERMARKETS (A CASE STUDY OF CYRIL SUPERMARKET
ABAKALIKI, EBONYI STATE)
59. THE IMPACT OF PERSONAL SELLING IN THE MARKETING OF
BEVERAGES IN ENUGU STATE (A CASE STUDY OF MILO PRODUCT OF
NESTLE NIGERIA PLC)
60. IMPACT OF EFFECTIVE PUBLIC RELATIONS IN MARKETING
EXPANSION OF BANKING SERVICES IN ENUGU METROPOLIS (A CASE
STUDY OF ALL STATES TRUST BANK PLC)
61. THE PROBLEMS FACING THE ESTABLISHMENT OF BANKS IN
RURAL AREAS (A CASE STUDY OF SOME SELECTED LOCAL
GOVERNMENT AREAS OF ENUGU STATE)
62. PUBLIC RELATION ACTIVITIES IN TERTAIRY INSTITUTIONS IN
ENUGU STATE (A CAST STUDY OF ENUGU STATE UNIVERSITY OF
SCIENCE AND TECHNOLOGY ENUGU STATE (ESUT)
63. THE EFFECTS OF WORLD INFORMATION FLOW IMBALANCE ON

THIRD WORLD COUNTRIES (A CASE STUDY OF NIGERIA)

64. THE IMPACT OF MARKETING IN THE DEVELOPMENT OF TOURISM
IN ENUGU STATE
65. THE MARKETING OF EDUCATIONAL SERVICE (A CASE STUDY OF
IMT ENUGU)
66. THE EFFECT OF SEGMENTATION IN THE TARGET MARKETING OF
NBL PLC IN ENUGU STATE
67. EFFECTIVE PRICING STRATEGIES FOR INTRODUCING A NEW
PRODUCT IN THE MARKET. (A CASE STUDY OF GLOBACOM GMS
ENUGU METROPOLIE)
68. THE ROLE OF ROAD TRANSPORTATION MODE IN THE MARKETING
OF AGRICULTURAL PRODUCTS. (A CASE STUDY OF ABAKALIKI L.G.A.
EBONYI STATE)
69. EFFECTIVE MARKETING STRATEGIES FOR AIRLINES OPERATING
IN ENUGU METROPOLIS (A CASE STUDY OF EXECUTIVE AIRLINE
SERVICES)
70. THE CONCEPT OF OPINION LEADERSHIP AND ITS INFLUENCE IN
THE MARKETING OF FASHION PRODUCTS IN ANAMBRA STATE (A
CASE STUDY OF ONITSHA METROPOLIS)
71.. EFFECTIVE SOLID WASTE MANAGEMENT AS A BOOSTER TO
NIGERIA ECONOMY
72. MARKETING OF FAMILY PLANNING SERVICES IN ENUGU URBAN
73. EFFECTIVE MARKETING STRATEGIES FOR COLOUR PHOTO
PROCESSING SERVICES (A CASE STUDY OF JONATEX ULTRA MODERN
COLOUR LAB NKPOR)
74. AN APPRAISAL OF PROMOTIONAL STRATEGIES OF BARBING
SALONS IN ENUGU METROPOLIS (A CASE STUDY OF TOP CLASS
BARBING SALON AWKUNANAW ENUGU
75. AN EVALUATION OF THE LEADERSHIP STYLE AND ITS EFFECT ON
THE EMPLOYEES ATTITUDE (A CASE STUDY OF NIKE RESORT HOTEL,
ENUGU)

10

76. CONSUMER PREFERENCE ON TOOTHPASTE BRANDS IN ENUGU

METROPOLIS
77. THE EFFECT OF ADVERTISING ON CONSUMER PREFERENCE
PATTERNS FOR MALT DRINKS IN ENUGU METROPOLIS (A
COMPARATIVE STUDY OF GUINNESS MALTA AND AMSTEL MALTA)
78. THE ATTITUDE OF NIGERIANS TOWARDS MADE-IN-NIGERIAN
PRODUCTS (A CASE STUDY OF CHUBERY SHOES LTD ONITSHA
ANAMBRA STATE).
79. THE ROLE OF PUBLIC RELATION AS A TOOL FOR CUSTOMER
SERVICE INDUSTRY ( A CASE STUDY OF NIGERIAN TELEVISION
AUTHORITY ENUGU SERVICES TO SELECTED FINANCIAL
INSTITUTIONS)
80. THE PROBLEMS AND PROSPECTS OF MARKETING PETROLEUM
PRODUCTS IN NIGERIA (A CASE STUDY OF NNPC NIGERIA)
81. THE EFFECTIVENESS OF CONSUMER SERVICE DELIVERY IN THE
FAST FOOD INDUSTRY (A CASE STUDY OF MR. BIGGS ENUGU
METROPOLIS)
82. THE EFFECTIVENESS OF PERSONAL SELLING IN THE MARKETING
OF CAPITAL GOODS (A CASE STUDY OF ANAMBRA MOTOR
MANUFACTURING COMPANY ANAMMCO)
83. STRATEGIES FOR INTRODUCING A NEW PRODUCT IN THE MARKET
(A CASE STUDY OF ENCRISTO PHAMACEUTICALS LIMITED IN
UMUAHIA METROPOLIS).
84. STRATEGIES FOR INTRODUCING A NEW PRODUCT IN THE MARKET
(A CASE STUDY OF ENCRISTO PHAMACEUTICALS LIMITED IN
UMUAHIA METROPOLIS).
85. APPLICATION OF MARKETING CONCEPT IN MARKETING OF HAIR
DRESSING SERVICES (A COMPARATIVE ANALYSIS OF MAGIC FINGERS
BEAUTY HOME AND ULTIMATE BEAUTY SALON)
86. THE IMPACT OF ADVERTISING ON SALE OF MOBILE PHONE IN
ENUGU METROPOLIS

11

87. THE EFFECT OF GLOBALIZATION ON SERVICE INDUSTRY IN

NIGERIA A CASE STUDY OF MAGNUM TRUST BANK PLC
88. ND STRATEGIES FOR INTRODUCING A NEW PRODUCT IN THE
MARKET (A CASE STUDY OF FANTA LEMON OF COCA-COLA
COMPANY IN ENUGU METROPOLIS)
89. PACKAGING AS A PROMO TOOL IN THE MARKETING OF BEAUTY
CARE PRODUCTS. (A CASE STUDY OF PETALS ENUGU)
90. THE ECONOMIC EFFECT OF UNEMPLOYMENT ON THE NIGERIA
ECONOMY (A CASE STUDY OF NDOKWA WEST L.G.A IN DELTA
STATE).
91. MARKETING OF CHURCH SERVICES (A CASE STUDY OF CATHOLIC
CHURCH IN ENUGU METROPOLIS)
92. THE IMPACTS OF ADVERTISING ON THE MARKETING OF HOTEL
SERVICES IN ENUGU METROPOLIS (A CASE STUDY OF MAC-DAVOS
HOTEL)
93. THE IMPACT OF EFFECTIVE MANAGEMENT OF RESOURCES IN
SOLVING UNEMPLOYMENT PROBLEM IN NIGERIA (A CASE STUDY OF
OJI-RIVER LOCAL GOVERNMENT ENUGU)
94. MANAGEMENT OF SMALL SCALE INDUSTRIES IN ENUGU STATE
PROBLEMS AND PROSPECTS (A CASE STUDY OF ENUGU SOUTH
LOCAL GOVERNMENT AREA)
95. THE IMPACT OF MARKETING LOGISTICS ON CORPORATE
PROFITABILITY IN THE BREWERY INDUSTRY (A CASE STUDY OF
NIGERIA BREWERY PLC ENUGU)
96. THE DETERMINATION IMPACT OF ADVERTISING IN MARKETING
OF BLUE OMO DETERGENTS IN ENUGU
97. EFFECTIVE MARKETING STRATEGIES FOR IMPROVED
PERFORMANCE OF NON DURABLE CONSUMER PRODUCTS (A CASE
STUDY OF OMO DETERGENT).
98. SALES PROMOTION IS IMPORTANT TO NIGERIAN ECONOMY. A
CASE STUDY OF COCA-COLA PLC.

12

99. THE IMPORTANCE OF BRANDING IN THE MARKETING OF

UNILEVER PRODUCTS IN ENUGU STATE
100. THE ROLE OF PRODUCT ADVERTISING ON SALES VOLUM OF
COMPANIES (A CASE STUDY OF NBL)
101. MARKETING TECHNICAL SALES PEOPLE, FOR HIGHER
PRODUCTIVITY (A CASE STUDY OF EMENIT NIGERIA PLC.)
102. THE MARKETING OF HOTEL SERVICE IN WARRI METROPOLIS (A
CASE STUDY OF ROYAL ARK HOTEL LIMITED
103. PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF
MALT DRINKS

13