Professional Documents
Culture Documents
CONTENTS:
Overview.
History.
Vision.
Mission.
Products.
Our management.
Organizational structure.
Hierarchy.
Priorities.
Management functions.
Planning.
Organizing.
Leading.
Controlling.
Decision making.
Strengths.
Weakness.
Recommendations.
Overview:
1
History:
Vision:
Mission:
Products:
Two major product lines of Servis are:
Footwear
Tyres and Tubes
Footwear Products:
Service is continuing its journey on the road to feel
good by connecting three generations in the thread
of
happiness.
Service
Sales
Corporation
is
CHEETAH
SOUL COLLECTION
The brand is casual fashion footwear for women. The product range covers
shoes for formal, casual, and party wear. Soul Collection is based on
trendy, fashionable and affordable ladies footwear. It is for ladies who
prefer graceful appearance and to look beautiful and stylish.
CALZA
It is boys and girls footwear range specially made for school purpose.
These are very light weight and comfortable.
TOZ
TOZ is a brand for Kids that brings fun in their world. It includes shoes for
boys and girls with animated colors and attractive styling. TOZ product line
contains verity of chapels, sandals and close shoes for kids. It requires
extra care for ensuring comfort, fit and safety in product designs.
(Bicycle)
Cheetah
(Bicycle)
Cheetah Plus
Hi-Speed
(Bicycle)
Super star
(Bicycle)
Racer
(Bicycle)
Golden Star
(Bicycle)
BMX Silver
(Bicycle)
Super Trail
(Auto)
Mamagement:
9
Management Team
Mr.
Mr.
Mr.
Mr.
Mr.
Mr.
Mr.
Number of Employees:
Company was started the operations with few numbers of employees. It
currently employs close to
9000 people
Hierarchy:
11
Priorities:
12
According to Servis:
At the heart of all our endeavors lies the spirit of our countrymen. Servis and
its roots are grounded firmly in Pakistan and its people. We understand their
needs, their lives and their dreams. Sharing in their moments both big and
small, Servis has been their companion in happiness for over 50 years. And
with our commitment to constant innovation and uncompromising quality, we
endeavor to delight our customers with the very best products and services.
Management functions:
13
14
PLANNING
-goals
-objectives
-strategies
LEADING
-motivation
-leadership
-communication
15
ORGANIZING
-structure
-design
CONTROLLING
-measurements
-action
-standard
Planning:
Future planning:
Servis plans before the beginning of the
year and the season. Like June is going
on and the Management is planning for
Eid and winter.
16
5 years planning,
Event planning,
17
Organizing:
WORK SPECIALISATION
DEPARTMENTALIZATION
CHAIN OF COMMAND
CENTRALIZED ORGANIZATION
18
Chain of command:
Chief
executive
Departme
nt head
Managers
Executive
s officers
Supervisio
n
Office
assistants
19
Work specialization:
SIL fixed employees for a particular job for getting job specialization AND each
Manager is made responsible for only a particular function, which is his expertise.
Departmentalization:
20
Production
department
Supply chain
management
Quality assurance
department
HRM DEPARTMENT
MARKETING
DEPARTMENT
Management of departments:
21
1. Design
2. Product development
3. Sourcing
4. Manufacturing
5. Distribution
6. Marketing
7. Sales
22
Hierarchy:
Manager
Deputy manager
Assistant manager
RN
P
O
C
E
C
DP
O
T
C
UC
D
O
R
P
IN O
T
RD
P
OC
U
T
IG N
S
E
D
RO
P
T
GT
N
I
P
Y
RA
P
E
S
UC
D
O
L
T
23
24
HRM DEPARTMENT:
MARKETING:
26
LEADING:
Servis have very effective leadership which involves managing people and
the work through the means of
Motivation
Communication
Coordination of employees and employers
27
COMUNICATION:
They have very strong communication pattern and
network. Meeting are occurs on regular basis.
Sometimes emergency meetings are called in conflict
situation. Mostly their conflicts are occurring in
production, planning and purchase departments.
These conflicts are resolved in emergency held
meetings
28
COORDINATION:
The coordination occurs among the employees and
manager by visits. Managers have good ability of
command. They issue orders and instructions
without arousing any resentment among the
subordinates. They are able to secure willing
obedience from their subordinates without
destroying their initiative and creativity. They have
good relationships with labor union.
29
CONTROLING:
30
DECISION MAKING:
31
STAFTING OF NEW
EMPLOYEES:
Staffing (includes recruiting,
selecting, hiring and firing of employees) is
among the skills that become more
important as the complexity and overall
level of performance organization
increases Both external and internal
recruitment takes place in SIL by different
methods as follows:
NEW EMPLOYEES
ARE STAFFED
THROUGH:
Advertisements
Applicants data
bank
Employee
referrals
Interview
Selection tests
32
OFFICIAL WEBSITE
SOCIAL MEDIA
SERVEYS
33
SWOT ANALYSIS:
34
STRENGTHS
35
Loyal Employees
The company is enjoying another strong benefit that hardly few companies enjoy that is
employees loyalty. Every organization does it best to hinder the employees from leaving the
job. If turnover rate is high then it had negative impact upon profitability and vice
versa.
Brands Strength
The brands of the service industries have a good strength. Their brands like Don
C a r l o s , L i z a , S c o o p , Toz , C a l z a a n d c h e e t a h a r e c o m p e t i n g w i t h
t h e o t h e r competitor, which are included Bata Pakistan, Hush Puppies, Ihsan shoes etc.
Dueto quality and reasonable price which is increasing the brand strength and customers
reliability on the service brands. Innovation in brands also strength
Production Units
They have two production units.
Service Shoes Industries Limited, Muridke.
Most of local (Don Carlos, Liza all ranges, Skooz, Toz) and export articles areproduced in
Muridke Unit
Service Shoes Industries Limited, Gujrat.
36
Cost Department
Only few companies in the world has cost department and service is one of them
who has independent cost department. Cost department control over per unit cost
with all aspects such as material cost, labor cost, and rates
c o n t r o l b y b i l l verification. Cost department never compromise on
q u a l i t y t h e y b e a r t h e i r o w n rejection but they did not deliver low quality shoe to the
customer that is the cause of their effective and efficient management.
Advanced Technology
They have advanced technology and computerized plants and
m a c h i n e r y i n production process. The computerized machinery and plats
using at Service in the production process are not having any other organization,
even, BATA Pakistan have-not such kind of machinery and technology. The
computerized machinery and plants has the approximately value of Rs. 10000000 each .
Pu Products
The major production of service industry is in Pu sole. They import Pu material fromICI
chemical, France. Pu material is very lightweight sole. By wearing Pu sole we feel
bear footed. They are leader in market in Pu product. They also have introduced the direct
injection that reduces the cost of production.
Tannery
They have their own tannery for meeting the urgent requirements of orders. If they
purchase all the leather from outsider parties then there will be a possibility to delaying dispatch
in leather order that can be reason of delay in order dispatch.
37
WEAKNESES
38
Advertisement
Now a day electronic and print media play very important role in success of any
organization. Through media we can increase revenue for many times. As they are
popular through out the country they have not proper planning
r e g a r d i n g t o advertisement. Like their big competitor Bata Pakistan they have
not proper way to advertisement on TV & Internet.
No Job Rotation
Leading companies pursues the strategy of job rotation in which one employee is
posted at different position after elapsing certain period of time. SIL does not follow this
strategy yet. The managers are appointed in particular department forever. In case
any employee abandons the job due to particular reason there becomes pause in the
department that creates some intensive problem
Little Empowerment
The management of SIL is highly centralized and almost every decision is taken
atop management. Lack of authority is found to take independent decision by middle
managers. Most of companies execute the policy of deregulation of authority that
plays an important role in satisfaction of consumers. In this direction
b e c a u s e motivation level of employees hinges greatly upon the autonomy of personnel.
39
OPPORTUNITIES
40
E-Market Development
Service has the opportunities of establishing and exploring new market like Internet
market. Service has introduced the e- shops where customer can buys shoes & tyrosine
tubes with out any botheration. It has given new dimension in sales of products and also
a way of introducing company and its products internationally.
Joint Venture
In today business to improve the efficiency of their product
a n d t o a t t a i n n e w technology firms made joint venture with each other. It is also
made for research and to compete with the large firms. Keeping in view this service has
made joint venture with LEVIS and NIKE. This will open new window for service in
international market and in expanding business.
THERATS
42
Competitors
Service is facing the threat in shape of new competitors in footwear market.
The competitors are both local and multinational companies. In local market
Service Industries is competing with local shoe manufacturer. In
multinational competitors Service has to compete with BATA the giant in shoe
industry and other international brands like HUSH PUPPIES. China and India are
also the new threats in todays market for services.
Rebate Reduction
Rebate is the subsidy which government provides to exporters to enhance exports.
If Rebate has reduced which increases cost of production due to which company has te
43
Increase in Taxes
There are man y types of taxes which service industr y has to face
i m p o s e d b y Government. There is high rate of taxes due to which it increases the
expenses and cost of production. Mainly taxes imposed by government are
sales tax, income taxed.
Political Instability
Pakistan is a country that politically not stable. There is no stable government from l a s t
55 years. This has a great impact on industrialists and investors.
S e r v i c e industry has threat due to political instability because in instable government
there is rapid change in laws, rules and regulations.
WTO Regime
WTO means world trade organization. It is an international organization responsible for
global rules governing trade among nations. It ensures trade free and smoothly. It was
established in 1995. Due to WTO regime service have to face many hardships in shoe
industry because it increase the number of competitors. And also reduce the share in
shoe market. The main threats due to WTO are china and India as they
provide their product at low price because of cheap labor.
Economic Threat
The service industries have to face economic threats. The first economic threat is the
high prices of electricity. There are no subsidies for the service. Another threat is threat
of inflation, which causes the rise in prices of things. In recent years oil
prices have gone up due to which it has increased the transportation cost
which increase the cost of production
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Recommendations
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