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SIKKIM MANIPAL UNIVERSITY DISTANCE EDUCATION A STUDY ON BANKING OPERATIONS AT AXIS BANK BY Name:ASTOSH Roll

SIKKIM MANIPAL UNIVERSITY DISTANCE EDUCATION

A STUDY ON BANKING OPERATIONS AT AXIS BANK

BY

Name:ASTOSH Roll No: -1405002028

Under the guidance of MS.AARTI SHARMA In partial fulfillment of the requirement For the award of the degree Of MBA IN BANKING MANAGEMENT

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Sikkim Manipal University BONAFIDE CERTIFICATE Certified that this project report titled “A study on banking operations
Sikkim Manipal University BONAFIDE CERTIFICATE Certified that this project report titled “A study on banking operations

Sikkim Manipal University

BONAFIDE CERTIFICATE

Certified that this project report titled “A study on banking operations

In axis bank with respect to axis bank limited.” is the bona-fide work

Of “ASTOSH (Roll No- 1405002028)” who carried out the project

Work under My supervision.

SIGNATURE HEAD OF THE DEPARTMENT CHARGE

Designation>

<Department>

BANKING OPERATIONS IN AXIS BANK

SIGNATURE FACULTY IN

<Academic

<Department>

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ACKNOWLEDGEMENT I express my sincere thanks to my project guide, Ms. AARTI SHARMA, for guiding me

ACKNOWLEDGEMENT

I express my sincere thanks to my project guide, Ms. AARTI SHARMA, for guiding me right from the inception till the successful completion of the project. I sincerely acknowledge her for extending their valuable guidance, support for literature, critical reviews of project and the report and above all the moral support she had provided to me with all stages of this project.

(ASTOSH)

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Executive Summary The banking sector in India has become very much competitive in last few years

Executive Summary

The banking sector in India has become very much competitive in last few years with the increasing growth of private and public sector banks. Day by day the competition is most stringent and crucial. I undertook training in AXIS bank limited Kota for profiling to understanding the banking operation and marketing its product. AXIS bank was established in and is working with larger assets side in private sector banks. The quality of service is best among competitor. I concluded the survey to get the information regarding the new potential salary accounts and saving accounts relations and satisfactions level of existing salary accounts and saving accounts for cross sale of other products. The satisfaction amount the existing salary accounts holders and the saving account holder of AXIS bank was revealed most of the aspects were at the satisfactory level. A majority was satisfied with the facility provided, services, products, working hours, communication process and technology. Regarding some factor, customer wants some modification in the provided facilities so they can give suggestions to make them according to their expectations. As a conscious strategy of building an organic growth engine during the year, the bank continued to expand its distribution network, in both domestic and overseas geographies, to enlarge its reach and accelerate its business momentum. The Bank has developed a branch network, which is built on customer-convenience and service, helping it particularly in the acquisition of low cost retail deposits, retail assets, lending to agriculture, SME and mid- corporate and facilitating the cross-selling of third-party products. Various products and services offered by a bank need continuous up gradation through customer.

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TABLE OF CONTENTS SL.NO TOPIC PAGE.NO EXECUTIVE SUMMARY 4 1 INTRODUCTION TO THE INDUSTRY 6-15 2

TABLE OF CONTENTS

SL.NO

TOPIC

PAGE.NO

 

EXECUTIVE SUMMARY

4

1

INTRODUCTION TO THE INDUSTRY

6-15

2

INTRODUCTION TO THE ORGANIZATION

16-71

3

RESEARCH METHODOLOGY 3.1) TITLE OF THE STUDY 3.2) DURATION OF THE PROJECT 3.3) OBJECTIVE OF STUDY 3.4) TYPE OF RESEARCH 3.5) SAMPLE SIZE AND METHOD OF SELECTING SAMPLE 3.6) SCOPE OF STUDY

72-80

3.7) LIMITATION OF THE STUDY

4

FACTS AND FINDINGS

81

5

ANALYSIS

81-91

6

SWOT

92

7

CONCLUSION

93-95

8

RECOMMENDATION AND SUGGESTIONS

96-97

9

APPENDIX

98-99

10

BIBLIOGRAPHY

100

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1. INTRODUCTION TO THE INDUSTRY Banking in India originated in the first decade of 18th century.
  • 1. INTRODUCTION TO THE INDUSTRY

Banking in India originated in the first decade of 18th century. The first banks were The General Bank of India, which started in 1786, and Bank of Hindustan, both of which are now defunct. The oldest bank in existence in India is the State Bank of India, which originated in the “The Bank of Bengal” in Calcutta in June 1806. This was one of the three presidency banks, the other two being the Bank of Bombay and the Bank of Madras. The presidency banks were established under charters from the British East India Company. They merged in 1925 to form the Imperial Bank of India, which, upon India’ independence, became the State Bank of India. For many year the Presidency banks acted as quasi-central banks, as did their successors. The Reserve Bank of India formally took on the responsibility of regulating the Indian banking sector from 1935; After India’s independence in 1947, Reserve Bank was nationalized and given broader powers.

The reserve bank of India, as the central bank of the country, closely monitors developments in the whole financial sector. The banking sector is dominated by scheduled commercial bank (SCBs), As at end march 2002 there were 296 commercial banks operating in India this included 27 topic sector banks (PBS), 31 private sector, 42 foreign banks and 196 regional rural bank. Also there are 67 schedule cooperative banks consisting of 51 scheduled urban cooperative banks and 16 schedule state cooperative banks. Schedule commercial banks touched on the growth was 14.5 % against 17.3 % of the earlier year.

State bank of India is still the largest bank in India with the market share of 20 %. AXIS bank having good position with the net profit 192.18 crore in the banking sector of the country. Higher provisioning norms, tighter assets classification norms dispensing with the concept of the ‘past

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due’ for recognition of NPAs lowering of ceiling on exposure to a single borrower and group

due’ for recognition of NPAs lowering of ceiling on exposure to a single borrower and group exposure etc, are among important measure in order to improve the banking sector.

A minimum stipulated capital adequacy ratio (CAR) was introduce to strengthen the ability of banks to absorb laws and the ratio as subsequently been raised from 8%-9%. It is proposed to like CAR to 12 % by 2004 based on the basic committee recommendation.

Retail banking is the new mantra in the banking sectors the home loan alone account for nearly two-third of the total retail portfolio of the bank. According to the 1 estimate the retail segment is expected to grow at 30 % to 40 % in coming year. Net banking, phone banking, mobile banking, ATMs and bill payments are the new buzz words that banks are using to lure customers.

The RBI is now planning to transfer of its strkes in the SBI, NBH and national bank for agriculture And rural development to the private players. Also, the government has thought to lower its holding in PSBs to a minimum of 33% of total capital by following them to raise capital from market Bank are free to acquire shares, convertible debentures of corporate and unite of equity oriented mutual finds, subject to a ceiling of 5% of the total outstanding advance (including commercial papers) as on march 31st of the previous year.

The finance ministry split out structure of the government sponsored ARC called the assets reconstruction company (India) LTD (ARCIL), this pilot project of the ministry would have way for smoother functioning of the credit market in the country. The government will hold 49% stake and player will hold the rest 51%. The AXIS bank holds around 10%.

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BANKING IN INDIA: Without a sound and effective banking system in India it cannot have a

BANKING IN INDIA:

Without a sound and effective banking system in India it cannot have a healthy economy. The banking system of India should not only be hassle free but it should be able to meet new challenges posed by the technology and any other external and internal factors. For the past three decades India's banking system has several outstanding achievements to its credit.

The most striking is its extensive reach. It is no longer confined to only metropolitans or cosmopolitans in India. In fact, Indian banking system has reached even to the remote corners of the country. This is one of the main reasons of India's growth process.

1.1 EARLY HISTORY

The first fully Indian owned bank was Allahabad Bank, established in 1865. However, at eh end of late – 18th century, there were hardly any banks in India in the modern sense of the term. The American Civil War stopped the supply the supply of cotton to Lancashire from the Confederate States. Promoters opened banks to finance trading in Indian cotton. With large exposure to speculative ventures, most of the banks opened in India during that period failed.

The depositors lost money and lost interest in keeping deposits with banks. Subsequently, banking in India remained the exclusive domain of Europeans for next several decades until the beginning of the 20th century.

Foreign banks too stated to arrive, particularly, in Calcutta, in the 1860s. The Composite d’Escompte de Paris opened a branch in Calcutta in 1860, and another in Bombay in

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1862; branches in madras and Pondichery, then a French colony, followed, Calcutta was the most active

1862; branches in madras and Pondichery, then a French colony, followed, Calcutta was the most active trading port in India, mainly due to the trade of the British Empire, and so became a banking center. The Bank of Bengal, which later became the State Bank of India.

Around the turn of the 20th century, the Indian economy was passing through a relative period of stability. Around five decades had elapsed since the Indian Mutiny, and the social, industrial and other infrastructure had improved. Indians has established small banks, most of which served particular ethnic and religious communities.

The presidency banks dominated banking in India. There were also some exchange banks and a number of Indian joint stock banks. All these banks operated in different segments of the economy.

The exchange banks, mostly owned by Europeans, concentrated on financing foreign trade. Indian joint stocks banks were generally undercapitalized and lacked the experience and maturity to compete with the presidency and exchange banks.

This segmentation let Lord Cruzan to observe, “In respect of banking it seems we are behind the times. We are like some old fashioned sailing ship, divided by solid wooden bulkheads into separate and cumbersome compartments.”

By the 1900s, the market expanded with the establishment of banks such as Punjab National Bank, in 1895 in Lahore and Bank of India in 1906, Mumbai – both of which were founded under private ownership. Punjab National Bank is the first Swadeshi Bank founded by the leaders like Lala Lajpat Rai, Sardar Dyal Singh Majithia.

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The first bank in India, though conservative, was established in 1786. From 1786 till today, the

The first bank in India, though conservative, was established in 1786. From 1786 till today, the journey of Indian Banking System can be segregated into three distinct phases. They are as mentioned below:

PHASE I - Early phase from 1786 to 1969 of Indian Banks PHASE II - Nationalization of Indian Banks and up to 1991 PHASE III - Indian Financial & Banking Sector Reforms after 1991.

PHASE I:

The General Bank of India was set up in the year 1786. Next came Bank of Hindustan and Bengal Bank. The East India Company established Bank of Bengal (1809), Bank of Bombay (1840) and Bank of Madras (1843) as independent units and called it Presidency Banks. These three banks were amalgamated in 1920 and Imperial Bank of India was established which started as private shareholders banks, mostly Europeans shareholders. During the first phase the growth was very slow and banks also experienced periodic failures between 1913 and 1948.

There were approximately 1100 banks, mostly small. To streamline the functioning and activities of commercial banks, the Government of India came up with The Banking Companies Act, 1949 which was later changed to Banking Regulation Act 1949 as per amending Act of 1965 (Act No. 23 of 1965).

Reserve Bank of India was vested with extensive powers for the supervision of banking in India as the Central Banking Authority. During those day’s public has lesser confidence in the banks.

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As an aftermath deposit mobilization was slow. Abreast of it the savings 5 bank facility provided

As an aftermath deposit mobilization was slow. Abreast of it the savings 5 bank facility provided by the Postal department was comparatively safer. Moreover, funds were largely given to the traders.

PHASE II:

Government took major steps in this Indian Banking Sector Reform after independence. In 1955, it nationalized Imperial Bank of India with extensive banking facilities on a large scale especially in rural and semi-urban areas.

Second phase of nationalization Indian Banking Sector Reform was carried out in 1980 with seven more banks. This step brought 80% of the banking segment in India under Government ownership. The following are the steps taken by the Government of India to Regulate Banking Institutions in the Country:

1949: Enactment of Banking Regulation Act.

1955: Nationalization of State Bank of India. 1959: Nationalization of SBI subsidiaries. 1961: Insurance cover extended to deposits. 1969: Nationalization of 14 major banks. 1971: Creation of credit guarantee corporation. 1975: Creation of regional rural banks. 1980: Nationalization of seven banks with deposits over 200 crore.

After the nationalization of banks, the branches of the public sector bank India raised to approximately 800% in deposits and advances took a huge jump by 11,000%.Banking in the sunshine of Government ownership gave the public implicit faith and immense confidence about the sustainability of these institutions.

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PHASE III This phase has introduced many more products and facilities in the banking sector in

PHASE III

This phase has introduced many more products and facilities in the banking sector in its reforms measure. In 1991, under the chairmanship of M Narasimham, a committee was set up by his name which worked for the liberalisation of banking practices.

The country is flooded with foreign banks and their ATM stations.

Efforts are being put to give a satisfactory service to customers. Phone banking and net banking is introduced. The entire system 6 became more convenient and swift. The financial system of India has shown a great deal of resilience.

It is sheltered from any crisis triggered by any external macroeconomics shock as other East Asian Countries suffered.

This is all due to a flexible exchange rate regime, the foreign reserves are high, the capital account is not yet fully convertible, and banks and their customers have limited foreign exchange exposure.

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NATIONALIZED BANKS IN INDIA Banking System in India is dominated by nationalized banks. The nationalization of

NATIONALIZED BANKS IN INDIA

Banking System in India is dominated by nationalized banks. The nationalization of banks in India took place in 1969 by Mrs. Indira Gandhi the then prime minister. The major objective behind nationalization was to spread banking infrastructure in rural areas and make available cheap finance to Indian farmers. Fourteen banks were nationalized in 1969.

Before 1969, State of India (SBI) was only public sector bank in India. SBI was nationalized in 1955 under the SBI Act of 1955. The second phase of nationalization of Indian banks took place in the year 1980. Seven more banks were nationalized with deposits over 200 crores

List of Public Sector Banks in India is as follows :

Allahabad Bank

Andhra Bank

Bank of Baroda

Bank of India

Bank of Maharashtra

Canara Bank

Central Bank of India

Corporation Bank

Dena Bank

Indian Bank

Indian Overseas Bank

Oriental Bank of Commerce

Punjab and Sind Bank

Punjab National Bank

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 State Bank of Bikaner and Jaipur  State Bank of Hyderabad  State Bank of

State Bank of Bikaner and Jaipur

State Bank of Hyderabad

State Bank of India (SBI)

State Bank of Indore

State Bank of Mysore

State Bank of Patiala

State Bank of Saurashtra

State Bank of Travancore

Syndicate Bank

UCO Bank

Union Bank of India

United Bank of India s

Vijaya Bank

PRIVATE BANKS

All the banks in India were earlier private banks. They were founded in the pre- independence era to cater to the banking needs of the people. But after nationalization of banks in 1969 public sector banks came to occupy dominant role in the banking structure.

Private sector banking in India received a fillip in 1994 when Reserve Bank of India encouraged setting up to private banks as part of its policy of liberalization of the Indian Banking Industry. Housing Development Finance Corporation Limited (HDFC) was amongst the first to receive an ‘In principle’ approval from the Reserve Bank of India (RBI) to set up a bank in the private sector.

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Private Banks have played a major role in the development of Indian banking industry. They have

Private Banks have played a major role in the development of Indian banking industry. They have made banking more efficient and customer friendly. In the process they have jolted public sector banks out of complacency and forced them to become more competitive.

           Major Private Banks of India
Major Private Banks of India
Bank of Rajasthan
Bharat Overseas Bank
Axis Bank
Catholic Syrian Bank
Centurion Bank of Punjab
Dhanalakshmi Bank
Federal Bank
HDFC Bank
ICICI Bank
IDBI Bank
Indusind Bank
ING Vysya Bank
Jammu & Kashmir Bank
Karnataka Bank
Karur Vysya Bank
Kotak Mahindra Bank
SBI Commercial and International Bank
South Indian Bank
United Western Bank
UTI Bank
YES Bank

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2. INTRODUCTION TO THE ORGANIZATION UNIT: AXIS BANK LIMITED Plot No. 17 to 24, Vithalrao Nagar,
  • 2. INTRODUCTION TO THE ORGANIZATION

2. INTRODUCTION TO THE ORGANIZATION UNIT: AXIS BANK LIMITED Plot No. 17 to 24, Vithalrao Nagar,

UNIT: AXIS BANK LIMITED Plot No. 17 to 24, Vithalrao Nagar, Madhapur, Hyderabad – 500 081 Tel. No. : 040 – 23420815 to 23420824 Fax No. : 040-23420814 Registered Office ‘Trishul’, 3rd Floor, Opp. Samartheshwar Temple, Law Garden, Ellis Bridge, Ahmedabad – 380 006. Tel No. : 079 – 2640 9322 Fax No. : 079 – 2640 9321 Email : p.oza@axisbank.com/rajendra.swaminarayan@axisbank.com Web site : www.axisbank.com Central Office Maker Towers ‘F’, 13th Floor, Cuffed Parade, Colaba, Mumbai – 005. Tel. No. : 022 – 67074407 Fax No. : 022 – 2218 6944/2218 1429

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Bank was the first of the new private banks to have begun operations in 1994, after

Bank was the first of the new private banks to have begun operations in 1994, after the Government of India allowed new private banks to be established. AXIS, the largest mutual fund in India, Life Insurance Corporation of India (LIC) and General Insurance Corporation Ltd. and its four subsidiaries viz. promoted the Bank jointly National Insurance Company Ltd., The New India Assurance Company, The Oriental Insurance Corporation and United Insurance Company Ltd.

The Bank today is capitalized to the extent of Rs. 230.88 Crore with the public holding (other than promoters) at 45.63%.

The Bank's Registered Office is at Ahamdabad and its Central Office is located at Mumbai. Presently the Bank has a very wide network of more than 200 branch offices and Extension Counters.

The Bank has a network of over 2010 ATMs providing 24hrs a day banking convenience to its customers. This is one of the largest ATM networks in the country.

The Bank has strengths in both retail and corporate banking and is committed to adopting the best industry practices internationally in order to achieve excellence

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COMPANY PROFILE: AXIS BANK Axis Bank India, the first bank to begin operations as new private

COMPANY PROFILE: AXIS BANK

Axis Bank India, the first bank to begin operations as new private banks in 1994 after the Government of India allowed new private banks to be established. Axis Bank was jointly promoted by the Administrator of the specified undertaking of the

Unit Trust of India (UTI-I)

Life Insurance Corporation of India (LIC)

General Insurance Corporation Ltd.

Also with associates viz. National Insurance Company Ltd., The New India Assurance Company, The Oriental Insurance Corporation and United Insurance Company Ltd.

Axis Bank in India today is capitalised with Rs. 232.86 Crores with 47.50% public holding other than promoters. It has more than 200 branch offices and Extension Counters in the country with over 1250 Axis Bank ATM proving to be one of the largest ATM networks in the country. Axis Bank India commits to adopt the best industry practices internationally to achieve excellence.

Axis Bank has strengths in retail as well as corporate banking. By the end of December 2004, Axis Bank in India had over 2.7 million debit cards. This is the first bank in India to offer the AT PAR Cheque facility, without any charges, to all its Savings Bank customers in all the places across the country where it has presence. With the AT PAR cheque facility, customers can make cheque payments to any beneficiary at any of its existence place.

The ceiling per instrument is Rs. 50,000/-.The latest offerings of the bank along with Dollar variant is the Euro and Pound Sterling variants of the International Travel Currency Card. The

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Travel Currency Card is a signature based pre-paid travel card which enables traveler’s global access to

Travel Currency Card is a signature based pre-paid travel card which enables traveler’s global

access to their money in local currency of the visiting country in a safe and convenient way.

The Bank has strengths in both retail and corporate banking and is committed to adopting the

best industry practices internationally in order to achieve excellence

Vision

To be the preferred brand for total financial banking solutions for both corporate and

 

individuals

Mission

•To identify and support initiative, which are designed to improve the capacity of the

poorest of the poor to participate in the larger economy. •These initiatives much be east effective, capital of large scale replications and should

have the potential for both near and long term impact. •To leverage technology in orders to overcome constraints and enhanced the

effectiveness of various social initiatives. •Customer Service and Product Innovation tuned to diverse needs of individual and

corporate clientele. •Continuous technology up gradation while maintaining human values.

•Progressive globalization and achieving international standards.

•Efficiency and effectiveness built on ethical practices

Mission

Customer service and product innovation tuned to diverse needs of individual and

corporate clientele. Continuous technology up gradating while maintaining human values.

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• Progressive globalization and achieving international standards. • Efficiency and effectiveness built on ethical practices. •

Progressive globalization and achieving international standards.

Efficiency and effectiveness built on ethical practices.

Customer Satisfaction through providing quality service effectively and efficiently.

Core Values

“Smile, it enhances An individual’s face value” is a service quality stressed on

Periodic Customer Service Audits. Maximization of Stakeholder value.

Success through Teamwork, Integrity and People.

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BOARD OF DIRECTORS DR SANJIV MISHRA CHAIRMAN SHIKHA SHARMA MD &CEO V.R. KAUNDINYA DIRECTOR PRASAD MENON

BOARD OF DIRECTORS

DR SANJIV MISHRA

CHAIRMAN

SHIKHA SHARMA

MD &CEO

V.R. KAUNDINYA

DIRECTOR

PRASAD MENON

DIRECTOR

PROF.SAMIR K BARUA

DIRECTOR

SOM MITTAL

DIRECTOR

ROHIT BHAGAT

DIRECTOR

USHA SANGWAN

DIRECTOR

S VISHWANATHAN

DIRECTOR

RAKESH MAKHIJA

DIRECTOR

KETAKI BHAGVATI

DIRECTOR

B. BABURAO

DIRECTOR

V SRINIVASAN

DMD

SANJEEV KAPOOR

COMPANY SECRETARY

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PRODUCT AND SERVICES PRODUCT  Deposits (saving account and current account)  Loans  BANACASSURANCE 

PRODUCT AND SERVICES

PRODUCT

Deposits (saving account and current account)

Loans

BANACASSURANCE

Cards

SERVICES

ATM

Mobile Banking

Internet Banking

Payments

Other Services

SAVING ACCOUNTS

The Bank has launched customized saving account products for various categories of

customers – Senior Citizens, Students & Trusts/NGOs besides a very competitive offering in the

Salary Account category.

Easy Access Saving Account (Banking made easy)

The account is an endeavor by the Bank to understand the consumers’ needs and redefine

banking to suit an individual requirement for a truly comfortable banking experience. Easy

Access Saving Account gives an individual instant access to individual money anywhere,

anytime. Possessing a range of unmatched features, it has been devised to better suit the

convenience of Axis Bank’s eclectic client base.

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Features  Interest paid on a quarterly basis @ 3.5% per annum.  International Debit Card.

Features

Interest paid on a quarterly basis @ 3.5% per annum.

International Debit Card.

Tele-banking

IConnectTM Internet Banking

Multi-city ‘At par’ cheque book for all Savings Accounts holders

Free Anywhere Banking facility

Auto sweep facility for excess balances into high interest earning term

deposits Quarterly statement of account.

Access to account information over i-connect, Tele-banking and ATMs

An individual can avail of all these services with a minimum quarterly average balance of Rs.

10.000 in metro or urban centers, and 5,000 in semi urban centers.

Senior Privilege (Because life begins at sixty)

Features

Dedicated Relationship Managers

Free At-Par Cheque book

Free International VISA Debit Cards for primary and joint account holders

Free Monthly Statement of Accounts and Free Passbook

Free Insurance of Pay Orders or Demand Drafts drawn on Axis Bank Branches

Free Inward Remittances

Free Outward Remittances once a year

Faster credits to foreign cheques providing An individual prompt availability of funds

Remitted by An individuals near and dear ones abroad

Cheque pickup and Cash delivery services

Anywhere Banking

Telebanking

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 Free Mobile Banking  IConnect  Customized Load Offerings  Complimentary Financial Planning  Silver

Free Mobile Banking

IConnect

Customized Load Offerings

Complimentary Financial Planning

Silver Health – Medical Insurance for Senior Citizens (AQB Criteria : Rs. 10,00)

Smart Privilege Account (For the woman of today)

In today’s busy world it’s tough being a workingwoman. Right from shutting between a

job and family to taking care of her finances she has to be on her heels all the time. Keeping this

ideal in mind, we at Axis Bank have designed a savings accounts best suited for the woman of

today. Now with the Smart Privilege Account a Woman can manage her money, her life and

enjoy a host of lifestyle privileges as well. What’s interesting is that the Smart Privilege Account

ensures that a Woman have enough time for all those important things in life.

Features

Jewellery Insurance on Debit Card

Zero Balance Minor Account

At-par cheque facility

Monthly Account Statement

Additional discounts on loans

I connect TM

Financial Advisory Services

Discount on Retail Purchases

Trust/NGO Savings Account

(Thoughtful banking for people who spend their lives thinking of others)Axis Bank’s Trust

Account is an effort to offer thoughtful banking for people who spend their lives thinking of

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others. It is a complete banking solution for Trust, Associations, Societies, Government Bodies, Section 25 companies

others. It is a complete banking solution for Trust, Associations, Societies, Government Bodies,

Section 25 companies and NGOs, so that the organizations can devote all of their time to their

noble motivations.

Features

A Savings Account for individual’s Trust with a confessional Average Quarterly Balance,

A multi-city at-par cheque facility with no limit on clearing payments at centers across

the country wherever we are present. Free Anywhere Banking across all Axis Bank’s Branches and Extension Counters and

over all Axis Bank’s ATMs. Free Demand Drafts or Pay Orders as and when required by An individual to remit funds.

Free collection of cheques at outstation locations.

Monthly Statement of Account delivered at An individual’s doorstep.

Facility for collecting donations in An individual’s account through Axis Bank’s network

of Branches and Extension Counters across the country, as well as through iConnect – Axis Bank’s Internet Banking facility. Monthly statement of account

Free internet Banking facility

Free Demat Account

Assistance for Foreign Contribution (Regulation) Act accounts for receiving donations

from abroad. Free Collection of cheques

Doorstep banking services

Zero Balance Savings Account (Save at Zero)

Presenting, Axis Bank’s Zero Balance Savings Account. It has been Axis Bank’s constant

endeavor to create products specifically catering to An individual’s needs. The account while

offering an individual a whole range of services also addresses an individual’s latent need of

having an account without the hassle of maintaining an average quarterly balance.

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Features  No Average Quarterly Balance requirement  Free International Debit Card with an Accidental Insurance

Features

No Average Quarterly Balance requirement

Free International Debit Card with an Accidental Insurance cover up to Rs 2 Lakhs

(Charges for the primary holder are waived) Free mobile banking facility

Access through more than 675 branches and more than 2800 ATMs

At-par cheque facility with the clearing limit of Rs 50,000

24X7 Telebanking & Internet banking

Salary Power (The complete financial solution)

Salary Savings Account from Axis Bank will do the job for an individual. We know ho

important employee satisfaction is for an organization to grow to its full potential. Which is why

we have tailored Axis Bank’s Salary Savings Account not only to be a convenient may for An

individual to manage salaries (across various centers, through Axis Bank’s centralized database),

but also provide an individual employees with a range of value added benefits.

Salary Saving Account comes with a host of facilities that give an individual employees

access to the complete gamut of banning services (including overdrafts, loans and zero-balance

requirements) on a preferential basis. Making it the perfect incentive for individual employees.

Features

1

Balance Requirement

 

No minimum balance

2

Anywhere Banking

 

Available across the country

3

Cheque books

Multi-city at-par Cheque Book

4

International

Debit

cum

ATM

Personal Accident Insurance Cover of Up to

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Card Rs 2 lacks per cardholder [to keep An individual’s personal accident Insurance cover activated, An
 

Card

 

Rs 2 lacks per cardholder

 

[to keep An individual’s personal accident Insurance cover activated, An individual should Have made a purchase transaction in 365 days prior to the day of the incident & should have maintained an average quarterly balance of Rs 5,000 (urban & metropolitan branches) or Rs 2,500 (rural & semi-urban branches) as the case may be in the two quarters before the date of the incident.]*

Cash withdrawal of up to Rs. 25000 daily

Purchase protection and Zero Card liability

Accepted at more than 1 million ATMs and more than 26 million Point of Sale terminals worldwide

5

Computerized Statements

Free on a quarterly basis

 

Free monthly statements on email

(Customer

has

to

register

for

internet

Banking)

6

Joint Account Facility

 

Available

7

Flexi (2-in-1) Encase

 

Available

subject

to

terms

and

conditions

Deposits*

BANKING OPERATIONS IN AXIS BANK

Page | 28

8 Demand Drafts Free Demand Drafts drawn on Axis Bank Branches 9 Overdraft facility Up to

8

Demand Drafts

 

Free

Demand

Drafts

drawn

on

Axis

Bank

Branches

 

9

Overdraft facility

 

Up to 50% of net salary at Personal Loan rates*

10

Outstation Cheques

 

Free collection, only out-of pocket expenses to be recovered

11

De mat Account

 

Available

 

12

Financial Advisory Services

 

Available

 

13

Poer Loaned *

Power Homes – Housing Loans

 

Personal Power – Personal Loans

Study Power – Educational Loans

Consumer Power – Consumer Loans

 

Power Drive – Vehicle Loans

 

14

Optional Gold Debit Card

 

Access to any Bank ATM

 

15

Credit Cards

 

Available

 

16

Online Trading

 

Available

 

17

Built-in Insurance (Medical and Burglary) scheme

 

Unique facility of availing Insurance option in built in the account Available

BANKING OPERATIONS IN AXIS BANK

Page | 29

18 Built-in SIP scheme Unique facility of availing SIP option in built in the account Available

18

Built-in SIP scheme

Unique facility of availing SIP option in built in the account Available

19

Internet Banking

Available as iConnect with enhanced features like free bill payments (e.g., electricity bills) and electronic payment of premiums (LIC – Insurance Premium) at select centers. Online shopping and E-Brokering.

20

Telebanking

Free (available for 24 hr Axis Bank’s at select centers)

21

Mobile Banking

Available

 

22

Nomination Facility

Available

 

23

Funds Transfer

Transfer funds from An individual’s Salary Power account to any bank account in India free of charge

24

Meal Card

The

best

substitute

for

the

traditional

Sodexo/Accor Meal coupons/vouchers.

25

Gift Card

Prepaid, Rupee Denominated, Non Reload able card – Ideal for gifting.

power Salute (Salute to the defense forces)

BANKING OPERATIONS IN AXIS BANK

Page | 30

Defense Salary Account from Axis Bank is a product designed keeping in mind how though a

Defense Salary Account from Axis Bank is a product designed keeping in mind how though a

life in the Defense Forces is. Not only does it come to An individual absolutely free, no

minimum balance is required either. An individual can access the entire Axis Bank network,

including more than 2300 ATMs and 550 branch offices (and growing) no matter where An

individual are posted.

With the complete gamut of banking services (including overdrafts, loans and zero-

balance requirements) an individual can now rest assured about his family and all their financial

needs. It’s Axis Bank’s way of showing Axis Bank’s appreciation to An individual’s work.

Features

1

Balance Requirement

No minimum balance

2

Anywhere Banking

Available across the country

3

Cheque books

Multi-city at-par Cheque Book

4

International Debit cum ATM Card

Personal Accident Insurance Cover of Up to Rs 2 lacks per cardholder

[to keep An individual’s personal accident Insurance cover activated, An individual should Have made a purchase transaction in 365 days prior to the day of the incident & should have maintained an average quarterly balance of Rs 5,000 (urban & metropolitan branches) or Rs 2,500 (rural & semi-urban branches) as the case may be in the two quarters before the date of the incident.]*

Cash withdrawal of up to Rs. 25000 daily

BANKING OPERATIONS IN AXIS BANK

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 Purchase protection and Zero Card liability  Accepted at more than 1 million ATMs and
   

Purchase protection and Zero Card liability

Accepted at more than 1 million ATMs and more than 26 million Point of Sale terminals worldwide

5

Computerized Statements

Free on a quarterly basis

Free monthly statements on email

(Customer has to register for internet Banking)

6

Joint Account Facility

 

Available

7

Flexi (2-in-1) Encase

Available subject to terms and conditions Deposits*

8

Demand Drafts

Free Demand Drafts drawn on Axis Bank Branches

9

Overdraft facility

Up to 50% of net salary at Personal Loan rates*

10

Outstation Cheques

Free collection, only out-of pocket expenses to be recovered

11

De mat Account

 

Available

12

Financial Advisory Services

 

Available

13

Poer Loaned *

Power Homes – Housing Loans

Personal Power – Personal Loans

Study Power – Educational Loans

Consumer Power – Consumer Loans

BANKING OPERATIONS IN AXIS BANK

Page | 32

 Power Drive – Vehicle Loans 14 Optional Gold Debit Card Access to any Bank ATM
   

Power Drive – Vehicle Loans

14

Optional Gold Debit Card

 

Access to any Bank ATM

15

Credit Cards

 

Available

16

Online Trading

   

Available

17

Built-in

Insurance

(Medical

and

Unique facility of availing Insurance option in built in the

Burglary) scheme

 

account Available

18

Built-in SIP scheme

 

Unique facility of availing SIP option in built in the account Available

19

Internet Banking

 

Available as iConnect with enhanced features like free bill payments (e.g., electricity bills) and electronic payment of premiums (LIC – Insurance Premium) at select centers. Online shopping and E-Brokering.

20

Telebanking

Free (available for 24 hr Axis Bank’s at select centers)

21

Mobile Banking

   

Available

22

Nomination Facility

   

Available

23

Funds Transfer

 

Transfer funds from An individual’s Salary Power account to any bank account in India free of charge

24

Meal Card

The best substitute for the traditional Sodexo/Accor Meal coupons/vouchers.

25

Gift Card

Prepaid, Rupee Denominated, Non Reload able card – Ideal

BANKING OPERATIONS IN AXIS BANK

Page | 33

for gifting. Azaadi – No Frills Account (Basic banking with zero balance) A savings account that
   

for gifting.

Azaadi – No Frills Account (Basic banking with zero balance)

A savings account that doesn’t require a minimum balance.

Experience a host of

unparalleled features and heightened convenience with Azaado Accont.

Feature

Zero Balance Savings Account : No need to maintain a fixed, mandatory amount in an

individual’s account .. Instant Welcome Kit : Handed over to An individual at the time of account opening, the

kit will consist of an individual’s account number, debit card, debit card PIN, internet

banking PIN and phone banking PIN numbers. International Debit Card : Which gives an individual access to over 1,800 ATMs across

the country, enabling an individual to make deposits or withdraw cash at any time of the

day of night. Phone Banking and Internet Banking : An individual can conveniently check An

individual’s balance, transaction details etc. anytime from anywhere over telephone or

using the internet, for no extra charge.

SPECIAL SCHEME FOR SAVINGS BANK ACCOUNT

Saving account for students

Features:

BANKING OPERATIONS IN AXIS BANK

Page | 34

 Minimum average quarterly balance (AQB) of Rs. 500.   Free international Debit Card. Quarterly

Minimum average quarterly balance (AQB) of Rs. 500.

Free international Debit Card. Quarterly statement of account.

Tele- banking

IConnect Internet Banking

Savings account for Demat customers

Features:

Minimum average quarterly balance (AQB) of Rs. 500.

Free international Debit Card.

Quarterly statement of account.

Tele- banking

I connect TM Internet Banking

Priority Banking – Resident

In a segmentation study undertaken in 2002, it was found that 2.72 % of Axis Bank’s

retail customers contribute to nearly 49.05% of Axis Bank’s total retail deposits.

The clients that bring a larger share of business to the Bank expect a differentiated

standard of service. This also makes business sense, as more often than not, most of the business

in a particular branch flows from a handful of clients. Hence, Priority Banking was launched in

order to cater to the needs of the high net worth customers within the bank.

The product has at its core, the idea of providing a certain bit of differentiation in service

and treatment to a segment of its customers with a view towards customer retention, acquisition

and cross selling.

The nucleus of these services has essentially four important components

BANKING OPERATIONS IN AXIS BANK

Page | 35

 Personalized service  Investment advisory Services  Prefential pricing of banking products/services  Lifestyle privileges.

Personalized service

Investment advisory Services

Prefential pricing of banking products/services

Lifestyle privileges.

Most of Banks, private as well as foreign, offer a specialized banking service to their elite

customers. The definition of the value of relationship and services offered differs across banks.

In general, MNC banks define the HNI segment taking into account the customers’ liability as

well as, assail relationship with the bank (Between 20-30 Lakhs and above) whereas the Indian

private banks only take in the savings bank balances and term deposits (Between 5-10 Lakhs ans

above).

Features

Priority Banking Lounge :

As a Priority banking customer an individual will have access to an exclusive ‘Priority Banking

Lounge’ at branches. This will allow an individual to conduct his financial transactions in utmost

comfort and confidentiality through an exclusive Relationship Manager.

Dedicated Relationship Manager

An individual will enjoy access to a dedicated Relationship Manager who will be his one point

contact at branch for all An his banking transactions thus ensuring that An individual would

neither have to move from one counter to the other nor stand in queues to await his turn.

BANKING OPERATIONS IN AXIS BANK

Page | 36

 Exclusive Priority Banking International Debit card This card allows an individual free access to all

Exclusive Priority Banking International Debit card

This card allows an individual free access to all VISA ATMs in Idea. The card also comes with

higher ATM withdrawal limits; higher POS transaction limits at merchant establishments,

enhanced insurance over and a host of special discounts and offers. An individual also get

Prefential Interest Rates and lowered Processing Fees on select Retail Loans.

Investment Privileges

Avail of assistance in financial planning. Investment advice market information reports, and

invitations to investor meets are offered complimentary to an individual.

Lifestyle privileges

However, it’s all about just financial series. We aim to provide a different lifestyle experience

through Lifestyle privileges like exclusive invitations to movie screenings, plays, music concerns

and other special events sponsored by Axis Bank, especially for Axis Bank’s Priority Banking

Customers.

Other Banking Privileges

Enjoy a host of banking privileges like free at-par cheques, demand drafts and pay orders,

free passbook updates and monthly statements. An individual would also be entitled to two free minor accounts, one free outward

remittance per quarter and free Mobile banking. As a Priority Banking customer, there would be no issuance charge on Axis Bank’s

Travel Currency Card.

BANKING OPERATIONS IN AXIS BANK

Page | 37

Non-Resident (External) NRE Saving Account Any person resident outside India may open NRE account. This account

Non-Resident (External) NRE Saving Account

Any person resident outside India may open NRE account. This account permits a NRI to

hoed and maintain foreign currency earnings in Indian rupees. The Principal and interest earned

on these balances are freely reportable.

Whether

an

individual

are

a

student,

a

professional,

a

salaried

employee

or

an

entrepreneur, this account will meet all an individual’s banking need.

Features

Low minimum balance requirement of Rs 5,000

‘Multicity’ cheque book which will permit An individual to make payment via cheque across

multiple locations

Mandate or Power of Attorney facility available so that in An individual’s absence from

the country An individual can authorize his relative or friend to operate conduct banking

transactions on his behalf. Free iConnect: 24 X 7 account access through secure internet banking facility from

anywhere and anytime. Online shopping mall and utility bill payment facility be using Axis Bank’s Internet based

iConnect banking login. Free personal accident cover of Indian Rupees 2,00,000 on Axis Bank’s Debit Card (The

insurance cover will come in force only after An individual make his first successful

payment transaction at any merchant establishment.)* Tax Advisory Services from Axis Bank’s empanelled consultants.

BANKING OPERATIONS IN AXIS BANK

Page | 38

Saving Account Deposit Interest Rate – 3.5 % Rates Effective from: Thursday, August 21, 2015 PERIOD

Saving Account Deposit Interest Rate – 3.5 %

Rates Effective from: Thursday, August 21, 2015

PERIOD

INTEREST RATES ON DOMESTIC DEPOSITS (%)

DEPOSITS

Interest

Rate

on

Interest

Rates

for

Interest Rate 15-

Deposits Below Rs

Senior citizen

50 Lakhs

15 Lakhs

 

7

days to 14 days

-

-

1

  • 15 days to 29 days

  • 3 3

 

3

  • 30 days to 45 days

  • 4 4

 

4

  • 46 days to 60 days

  • 5 5

 

5

  • 61 days to less than 3

5.5

5.5

5.5

months

  • 3 months to less than

  • 6 6

 

6

  • 4 months

  • 4 months to less than

  • 6 6

 

6

  • 6 months

  • 6 months to less than

7.75

8.5

7.75

  • 9 months

BANKING OPERATIONS IN AXIS BANK

Page | 39

9 months to less than 9 9.75 9 1 Year 1 Year to less than 2
  • 9 months to less than

9

9.75

9

  • 1 Year

  • 1 Year to less than 2 Year

10

10.75

10

  • 2 Year to less than 3 Year

9

9.75

9

  • 3 Year to less than 5 Year

8.5

9.25

8.5

  • 5 year upto 10 years

8.5

9.25

8.5

CURRENT ACCOUNT

The basic product for mobilizing such deposits is a Current Account. The Banks offers a

range of current account products to meet the needs of the various customer segments such as

Small Enterprises, Trade, Exporters, Corporate and intuitions. The various Current Accounts

offered by the Bank are:

Normal Current Account

Business Advantage

Business Classic

Business Privilege

Business Global

Channel One (Priority Customers)

These products offer flexibility to customers to choose from the above option with varying

minimum average quarterly balance commitments and charges structure. In addition to

conventional banking facilities, these accounts offer Multi-City At Par payable cheque – book

BANKING OPERATIONS IN AXIS BANK

Page | 40

facility and anywhere Banking facility across offer Multi – city At Par payable cheque – book

facility and anywhere Banking facility across offer Multi – city At Par payable cheque – book

facility and anywhere Banking facility across braches. Customers can access their account

Online through Corporate iConnect, Axis Bank’s Internet banking platform as also through Tele-

Banking facility and can receive account balance information on mobile telephones and

electronic mail. Customers are subject to transaction charges including charges for non-

maintenance of the committed balances.

Axis Bank brings different kinds of current accounts for different types of businesses Select the

one that best suits an individual’s business requirements.

Axis Bank’s Current Account came equipped with the following features to give maximum value

for an individual’s money.

TYPE OF CURRENT ACCOUNTS

Normal Current Account

Business Advantage Account

Business Classic Account

Business Privilege Account

Channel One

Current Account for Govt Organizations

Current Account for Banks

Current Account for Builders & Real Estate

Capital Market Current Account

Krishi Current Account

Business Global Current Account

Club 50 Current Account

Shipping and maritime Current Account

Inland Road Transport Current Account

Travel, Tourism and Hospitality Current Account

Features

BANKING OPERATIONS IN AXIS BANK

Page | 41

Anywhere Banking Axis Bank’s Current Account allows an individual to bank from all Axis Bank’s branches

Anywhere Banking

Axis Bank’s Current Account allows an individual to bank from all Axis Bank’s branches

and Extension counters. An individual can deposit cash, withdraw cash, deposit cheque, and

issue ‘at-par’ cheques at any of Axis Bank’s branches. So bank at an individual’s own

Convenience.

Instant Fund Transfer

An individual can transfer funds instantly between any of Axis Bank’s branches. Funds

transfers can be affected online, right from An individual’s through Axis Bank’s internet banking

services.

Internet Banking

Axis Bank presents corporate iConnect – a unique net Banking platform for the current

account customers. Available with multiply user IDs, depending on an individual’s needs. Access

an individual’s account at any time form anywhere. An individual can transfer funds to his own

accounts or to third party accounts within Axis Bank & Inter Bank covering over 25,000

branches of various banks. Corporate iConnect also permits transaction initiation by one user and

approval by another.

At-Par (Multicity) Cheque book

Enjoy the benefits of Multicity Chequebook with Axis Bank’s current Accounts. An

individual cans issue cheques payable at par at all Axis Bank’s branches across the country. An

BANKING OPERATIONS IN AXIS BANK

Page | 42

individual’s cheques will be treated as local cheques at more than 375 locations as on January

individual’s cheques will be treated as local cheques at more than 375 locations as on January 31,

2015.

ATM or Debit Card

With every Current Account (For proprietary and partnership concerns), An individual

can avail upto 2 ATM cum Debit cards, which allow an individual round the clock access to his

account from any of all Axis Bank’s ATMs all over the country. An individual can withdraw upto

Rs 40,000 a day.

Free Monthly Account Statement-By courier and daily on email.

Mobile Banking

Mobile Banking will enable an individual to bank with Axis Bank through his mobile

phone irrespective of where an individual are.

LOANS

PERSONAL POWER

PURPOSE: To meet personal expenses.

Loan Amount:

Minimum Loan amount Rs. 25,000/-

Maximum Loan amount Rs. 105,00,000/- for salaried and Rs. 15,00,000/- for salaried

professionals individuals Maximum Loan amount Rs 103,00,000/- for self – employed individuals

Maximum Loan amount Rs. 720,500,000/- for Doctors

POWER HOMES

BANKING OPERATIONS IN AXIS BANK

Page | 43

PURPOSE: o o o Purchase of a plot of land and Construction of a house thereon

PURPOSE:

o

o

o

Purchase of a plot of land and Construction of a house thereon Construction of a house on plot of land already owned Purchase of a new house / flat

Purchase of old house / flat which is not more than 15 years old (Home Acquisition loan) Take – over of existing Housing Loan Take – over of existing Housing Loan with additional Finance (Top-Up) Pre – allotment Booking finance Limit: Minimum – Rs 1 lakh & Maximum – Rs. 50 lacs

o

o

o

o

Margin:

15% in the case of normal product.

25% in the case of Improvement / renovation loans

ASSET POWR (LAP)

PURPOSE:

Loan against property – Residential premises

Loan against property – Commercial premises

Loan for Purchase of Commercial Property

Take-over of existing Loan

Take – over of existing Housing Loan with additional refinance (Top-Up)

Limit: Minimum – Rs 1 lakh & Maximum – Rs. 150 lacs

Margin: 50% in case of loans against property. (On valuation)

CONSUMER POWER

BANKING OPERATIONS IN AXIS BANK

Page | 44

Purpose : Purchase of new consumer durable item Loan Amount : Minimum Loan amount Rs. 25,000,

Purpose : Purchase of new consumer durable item Loan Amount : Minimum Loan amount Rs. 25,000, Maximum Loan amount Rs 2,00,000

POWER DRIVE

Purpose : Purchase of a new car

Loan Amount :

Cost of Vehicle plus registration & insurance (less stipulated margin)

OR

20 times of net monthly salary in case of salaried persons / equivalent of net annual income as per latest IT Assessment Order in case of others, Whichever is less.

STUDY POWER

Purpose :

To provide financial support to deserving / meritorious students for pursuing higher

professional/technical education in India and abroad. To be provided to meritorious students who

have obtained admission to career-oriented profession, e.g. medicine, engineering, management,

either at the graduate of post – graduate level. This would cover studies proposed in domestic or

oversees institutions.

Quantum of Loan :

The quantum of finance under the scheme is capped at Rs. 7.5 Lakhs for studies in India

and Rs. 15 lacs for studies abroad, which would cover tuition fees, hostel charges (if any), cost of

books, etc. The minimum amount of loan would be Rs. 50,000/-.

Express Considered for the Loan

Fees payable to college / university / hostel

Examination / Library/ Laboratory fees

Purchase of Books / Equipment/ Instruments

Caution / refundable deposits supported by the Institution’s bills/receipts

Travel expenses / passage money for studies abroad

BANKING OPERATIONS IN AXIS BANK

Page | 45

 Purchase of computers (when essential for the completion of the course)  Any other expenses

Purchase of computers (when essential for the completion of the course)

Any other expenses required to complete the course, like study tour’s project work/thesis,

etc.

LOAN AGAIST SHARES

Purpose : For personal use

Quantum of Loan :

Maximum loan amount is Rs, 20,00,000/- against pleading of approved scrip’s. We are

offering this facility to individuals only.

BANKING OPERATIONS IN AXIS BANK

Page | 46

TWO WHEELER LOAN Purpose : To purchase a two wheeler Quantum of Loan : Minimum Rs,

TWO WHEELER LOAN

Purpose : To purchase a two wheeler

Quantum of Loan : Minimum Rs, 20,000/- & Maximum Rs 70,000/- we finance 80-85% of

the on road price (Cost of Vehicle + registration + insurance) of the vehicle.

BANCASSURANCE

Bancassurance implies sales of insurance products through the Banking channel, wherein

a Bank enters into a tie up with an insurance company. The Bank would be paid a commission by

the insurance company for each insurance policy sold. This initiative would help the Bank to

boost it’s fee income through commission earned. In turn the insurance company can effectively

tap the Bank’s customer base and utilize the bank’s resources and infrastructure to maximize its

sales. As per IRDA norms, a Bank is permitted to only tie up with 1 insurance company (1

general insurance company and 1 life insurance company) of each line of business.

In early 2005, AXIS Bank entered a Bancassurance tie up with a leading private sector

insurance player, Bajaj Allianz General Insurance Company Ltd., for sales of non-life insurance

products through all its branches. The formal launch and announcement of the tie up took place

during May 2007. AXIS Bank is yet to enter into a Bancassurance tie up for life insurance Sales.

As

a

result of this tie up, a wide range of insurance products have now been

made

available through AXIS Bank branches. Insurance is being sold to all segments, viz. retail

customers, SME segment and corporate Customers as well. This partnership is expected to

become one of the major Bancassurance tie-ups in the India n market.

BANKING OPERATIONS IN AXIS BANK

Page | 47

The important non-life products include Health Insurance, Personal Accident insurance, Households Policy, Motor insurance, Shopkeepers Policy,

The important non-life products include Health Insurance, Personal Accident insurance,

Households Policy, Motor insurance, Shopkeepers Policy, Office Package policy, Overseas

Travel Insurance, Fire Insurance etc. These are the standardized insurance products of Bajaj

Allianz.

Apart from selling standard Bajaj Allianz policies, AXIS Bank has also launched 4sepcial

co-branded general insurance products in association with Bajaj Allianz. These products would

be exclusively sold to AXS Bank’s large retail customer base and shall be available only though

AXIS Bank. These policies offer the customers greater benefits, more competitive pricing and

ease of purchase as compared to the regular insurance policies.

These co-branded are as follows :

Family Health

We offer the customer, the advantage of inuring not just himself but his entire family with

one policy. Axis Bank’s family Health Insurance programmed provides a comprehensive health

Insurance that covers customer, his spouse and 3 dependent children up to the age of 18 years.

Hence the customer does not have to pay multiple premiums to insure all the members, in his

family. 30 Hospital Reimbursement: Reimbursement of An individual’s hospital expenses in case

of sudden illness, accidents or accidents or emergency surgeries. Additional cash benefit for each

and every completed day of hospitalization.

Safe Home

Axis Bank realize the customers need to make their homes as secure in reality, as it is in

their mind, this is why we have launched ‘SAFE HOME’, which provides protection for. An

BANKING OPERATIONS IN AXIS BANK

Page | 48

individual’s property and valuables at the customers home with minimal paperwork against losses due to fire,

individual’s property and valuables at the customers home with minimal paperwork against

losses due to fire, allied perils, burglary and larceny.

Safe Guard

Low case personal accident policy, which insures the customer, against risk of accidental

death, add dental permanent total disability and accidental permanent partial disability.

Smart Advantage

Smart Advantage is a women specific Critical Illness insurance plan that has been

designed for keeping in mind the critical illnesses and other attendant risks that are especially

faced by women. A guaranteed cash sum will be paid in case the insured (i.e. customer) is

diagnosed with a life-threatening illness. The benefit amount under this policy helps to take care

of heavy medical costs for treatment of critical illness. Hence proves protection from the

economic impact of critical illness.

OTHER INSURANCE RETAIL PRODUCTS OFFERED BY AXIS BANK

Burglary

Critical illness

Fire and allied perils

Householder

Personal Guard (Personal Accident Policy)

Shopkeepers

Travel Companion (International Travel Insurance) 31

Silver Health (Health Insurance for higher aged customers)

Motor Vehicle Policy

Health Guard (Individual health Insurance product)

Hospital Cash

The Charges relating to the Debit Card are as under

BANKING OPERATIONS IN AXIS BANK

Page | 49

PARTICULARS CHARGES Issuance Charges Rs 150- per Card Annual Fee Rs 150- per Card Card Replacement

PARTICULARS

CHARGES

Issuance Charges

Rs 150- per Card

Annual Fee

Rs 150- per Card

Card Replacement Charges

Rs 150- per Card

Duplicate PIN

Rs 50- per Card

Transactional Charges

  • A) UTI Bank Master Card ATMs

No Charges

  • B) VISA / Master Card ATMs

 

In INDIA

  • I) Cash Withdrawal

Rs. 50/-

II) Balance Inquiry

Rs. 15/-

ABROAD Cash Withdrawal

Rs. 125/-

Balance Inquiry

Rs. 25/-

The Cards Division in Retail Banking Department is responsible for both the Cards issuance

Business as well as Merchant Acquiring Services. 20

On the issuance side, the Bank has two very strong products viz the interaction Debit cum

ATM Card & the International Travel Currency Card. In FY 05-06, new initiatives from the

Cards Division have been the Visa Gold Debit Card, Rewards Card and the Travel Currency

Card in several new currencies.

THE AXIS BANK DEBIT CARD

The Axis Bank International Debit Card is a VISA Electron/Visa Flag/ Master

Card Unendorsed card and is accepted globally at all VISA / Master Card ATMs and Merchant

Establishments accepting Visa / MasterCard Cards. The Bank has issued more than 44,00,000

BANKING OPERATIONS IN AXIS BANK

Page | 50

Debit Cards. The Bank issues between 100000-120000 debit cards to its customers consistently every month. Features

Debit Cards. The Bank issues between 100000-120000 debit cards to its customers consistently

every month.

Features

Lost Card Liability

AXIS Bank Debit Cardholder in insured for risk of loss due to fraudulent use of a lost / stolen/

missing debit Card. All he needs to do is communicate the loss of An individual’s Card by calling

Axis Bank’s 24 –Axis Bank’s Customer Service Number or Branch (during working hours)

Purchase Protection

All consumer durable goods purchased using the Debit Card are insured against fire, natural

calamity, burglary, and house – breaking up to 90 days from the date of purchase. There is a

combined limit of Rs. 50,000/- per card for Zero Lost Card Liability and purchase protection.

This limit is Rs. 175,000/- for Gold Debit Card. Personal accident Cover.

In the unfortunate event of loss of life in an accidental mishap, the customer’s beneficiaries will

receive the benefit of accident insurance of up to Rs. 2 Lakhs (Rs 5 Lakhs in case of Gold Debit

Card). The Personal Accident Cover comes into force as soon as the Debit Card is used for a

payment transaction at any Merchant Outlet. The Personal accident insurance covers the debit

cardholder and compensates the nominee in the event of accident leading to death. Sum Insured

Rs. 200,000/- Rs 500,000 per cardholder (a cap of same a mount in the event of multiple card /

multiple ac counts per person). The claim settlement procedure and all the forms / documentation

required at the time of claim submission are available with all Axis Bank’s branches. The

customer may also contact 022-55987700 the Debit Card help line directly. 22

BANKING OPERATIONS IN AXIS BANK

Page | 51

 24-HAxis Bank’s Customer Service: 91-22-55987700 for around the clock assistance for AXIS Bank Debit Cardholders.

24-HAxis Bank’s Customer Service:

91-22-55987700 for around the clock assistance for AXIS Bank Debit Cardholders.

  • 1. The Charges are waived for branches at semi urban and rural centers.

  • 2. The Charges for Current Accounts will be the same as that for SB- NOR

  • 3. The Charges for SB-DMT, SB-SPL and SB-STU will be the same as that for SB-NOR

  • 4. There will be no charges for Debit Cards issued to SB-SPA, SB-PB, SB-TRS and SB-

STF

  • 5. There will be no charges for Cards issued to NRE & NRO Accounts.

  • 6. The Charges are waived for primary card to SB-SAL.

Activation of Dormant Cards

Migration of transactions at ATMs (non-revenue earning) to Point of Sale (1.1%)

In the financial year 2015-16 the Bank earned approximately Rs. 11.27 crore from its Debit Card

program. Usage of the Card varies according to age and location. People in the metros, large

towns use the Debit Card because of more awareness and concentration of ATMs and POS

terminals. The highest usage comes from Tier I cities like Mumbai, Delhi, Kolkata, Chennai,

Hyderabad and Bangalore where most merchant outlets have EDCs (Electronic Data Capture

Terminals). Similarly age of the customer also has a bearing on the usage pattern. Studies show

that the Debit Card is used maximum by people in the age group of 25-45.

New Initiatives

BANKING OPERATIONS IN AXIS BANK

Page | 52

a) Remittance Card The AXIS Bank Remittance Card. Launched is association with Remi2india .. com, is

a) Remittance Card

The AXIS Bank Remittance Card. Launched is association with Remi2india

..

com,

is a

unique product that has charged the way money is sent across borders. Remitters from 23

different countries including the USA, UK, and Gulf Countries can sent money to India through

the Remittance Card.

The product is available as a delivery mode (other delivery modes being Demand

Drafts/Direct credits to Bank accounts) for remittances made through the Web Portal

www.Remit2india.com. Based on the remitter’s request, we prepare a personalized Remittance

Card for the beneficiary, which is preloaded with the funds remitted to him in INR. The card is

sent in a Welcome Kit to the beneficiary, who has to take it to the nearest AXIS Bank branch to

complete some basic formalities in order to activate his/her card. Once the card is activated, it

works just like a normal ATM-cum-Debit Card, usable as all VISA ATMs for withdrawing funds

and at all VISA enabled POS outlets to pay for purchases.

Subsequent remittances are directly loaded onto the car5d and provide the beneficiary

with almost instant access to the funds remitted to him. Thus, the product is primarily aimed

at providing a hassle-free and convenient solution to beneficiaries who receive remittances on a

regular basis.

Other features provided to Remittance Card customers are as follows:

Multi-city at Par Chequebook (on request)

No minimum average balance requirement

Enchase facility

Quarterly Interest payment

Daily Cash Withdrawal Limit of Rs. 40,000/-

BANKING OPERATIONS IN AXIS BANK

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 Daily Cash Withdrawal Limit of Rs. 40,000/-  Free insurance cover comprising of  Purchase

Daily Cash Withdrawal Limit of Rs. 40,000/-

Free insurance cover comprising of

Purchase protection

Zero lost card liability

b) VISA Money Transfer Service

The VISA Money Transfer Service has now mad it possible to send money from an AXIS

Bank account to any of the 28 million VISA cards issued in India.

Eligibility

Sender of Funds : To avail of the VISA Money Transfer Service, the sender of funds needs to be

a holder of either of the following

A bank account with AXIS Bank

Any VISA Card issued by AXIS Bank

A bank account with AXIS Bank

Any VISA Card issued by AXIS Bank

Beneficiary of funds : The beneficiary of the funds should have a VISA Card (debtor Credit,

issued in India). In case the beneficiary VISA Card is linked to more than one bank account,

funds will be transferred to the primary account linked of the card.

Availability

The service has been enabled through all Axis Bank’s ATMs and i-Connect TM

Usage

BANKING OPERATIONS IN AXIS BANK

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The VISA money Transfer service can be used for the following Purposes:  To send money

The VISA money Transfer service can be used for the following

Purposes:

To send money to any of the 23 million VISA Cards anywhere in India.

To pay VISA credit card bills by giving the card number and making a direct payment.

Axis Bank accountholders who hold VISA Electron/VISA FLAG Cards can also receive money

from any other Bank account, subject to that Bank enabling VISA Money Transfer for its

accountholders.

We intend to introduce several additional usage options at a later data like payment of, utility

Bills, School and College Fees, etc. through VISA Money Transfer.

Future initiatives

In FY ’2015-16, the Bank plans to launch the Prepaid Corporate Card, which will be

branded as a “Rewards Card”. The product is being almed primarily at corporate for disbursing

commission payments/reimbursements to their agents/distributors/employees. The Bank is in

advanced stage of discussion with several corporate across the country. The Prepaid Card venture

is expected to bring significant revenue income (primarily through fee income) for the Bank.

SERVICES

ATM

BANKING OPERATIONS IN AXIS BANK

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The bank has 1861 ATMs as on 31.03.2006. This includes all Axis Bank’s onsite and off-

The bank has 1861 ATMs as on 31.03.2006. This includes all Axis Bank’s onsite and off-

site ATMs. All Axis Bank’s ATMs are connected to Axis Bank’s Base 24 ATM switch, which in

turn interacts with Axis Bank’s centralized core banking software for transaction processing.

The Bank through its ATMs offers the following services “ Banking Services :

Cash Withdrawal, with real time debit to customer’s account

Cash & Cheques Deposit

Balance Inquiry

PIN Charge

Other Services :

Mobile Airtime Refill for Hutch, Airtel, Idea, BPL, Cellular, RIM, Tata Tele

Facility for Non UTI bank VISA card holders to refill their Prepaid phones.

Life Insurance Corporation Premium Payment

Bill Payment e.g.: BSNL, MTNL

Funds Transfer (within own accounts)

Online Donations to Trusts & NGOs

Purchase and redemption of UTI Mutual Fund Schemes through the ATM

Strategic Tie-ups for ATM

We have also tied up with Western Railway (Mumbai), Central Railways (Mumbai)

Pantaloons, HPCL, and BPCL for setting up ATMs at their locations.

BANKING OPERATIONS IN AXIS BANK

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Almost all costs related to setting up and maintenance of an ATM network is fixed. Thus,

Almost all costs related to setting up and maintenance of an ATM network is fixed. Thus,

the challenge for the Bank has been to migrate customers to this channel and develop new

streams of revenues from this channel, in order to make the channel viable. The Bank has

achieved tremendous success in this regard. We have been able to migrate about 90% of all cash

disbursement transactions to Axis Bank’s ATMs.

To generate direct revenue from the ATM Channel, the bank has adopted 2 strategies :

ATM Sharing with other banks

New functionalities such as mobile airtime refill, bill payment & mutual fund sales

through which Axis Bank’s bank earns a commission.

The Bank has also set up ATM galleries at 3 location. Each of the Gallery has 2 ATMs for the

convenience of the customers, information kiosk, a card operated touch-screen internet kiosk,

though which the customers can access their iConnect accounts with bank and perform their

banking transactions such as funds transfer, bill payment, balance inquiry, etc. A bill payment

kiosk has also been set up at this gallery.

The ATM Channel for the bank has been a major customer acquisition tool, increasingly the

channel is being seen as a customer servicing tool and all the new value added services are part

of that initiative.

INTERNET BANKING

BANKING OPERATIONS IN AXIS BANK

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Since April 2000, the Internet Banking channel has grown fast to com pelmet the branch and

Since April 2000, the Internet Banking channel has grown fast to com pelmet the branch

and ATM network. As of March 2006, there are around 20 lakh users of internet banking, which

amounts to more than 50% of Axis Bank’s retail banking savings accounts customers. Apart from

routine functional like balance and transactions lookup, we also provide a number of value –

added services on the internet banking platform. A bride description of each product is given

below:

Bill Payment

The bill payment series on the internet can be classified into three categories:

Presentment of EBPP (Electronic Bill Presentment and Payment).- Under this type of bill

payment, the customer needs to register for each bill. Once registered, the biller will sent an

electronic version of the bill for acceptance and payment.

Direct Payment.- Under this type of bill payment, no bill presentment happens. The

customer is free to select the biller and pay accordingly to his convenience.

Payee : This a variation of direct payment method with the customer creating his own

biller for example, payment of rent to landlord. The landlord’s account details would typically be

entered and payment made on a recurring basis.

Shopping

A customer with Internet banking access can buy from merchants registered with us and pay

through the direct debit facility on Axis Bank’s website.

MOBILE BANKING

BANKING OPERATIONS IN AXIS BANK

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Mobile banking was launched by the bank in October 2004, within the last one and a

Mobile banking was launched by the bank in October 2004, within the last one and a half

year, the customer base has grown to over five lacs subscribers as of April 2006.

Axis Bank Offers the Automatic Alerts service in mobile banking:

A subscriber is alerted through SMS on the activities in his account with automatic alerts

for every debit in his account of more than Rs. 5,000. Also if the customer is registered for bill

payments, he receives an alert as soon as a bill is presented by the biller for payment.

PAYMENTS

BILL PAY (Fee yourself)

Axis Bank’s Bill pay service enables an individual to make secure payments from the comfort of

his home or office. So its time to say goodbye to late payment fines, long queues, lost bills, and

commissions paid to local errand boys.

Features

Pay bills without stepping out of your home or office

Link multiple bills to your account

View and pay bills anytime, anywhere

Fast, convenience and hassle-free

ELECTRONIC CLEARING SERVICE

BANKING OPERATIONS IN AXIS BANK

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ECS is an electronic clearing system that facilitates paperless credit/ debit transaction directly linked to an

ECS is an electronic clearing system that facilitates paperless credit/ debit transaction directly

linked to an individual’s account and also provides for a faster method of effecting periodic and

repetitive payments.

Benefits of ECS (debit)

Through

ECS

(debit)

an

individual

can

pay

all

his

utility

bills

(electricity/telephone/mobile bills, credit cards etc.) mutual fund (sip), insurance premium, loan

installment, credit card payments of donation and other bill payments.

DIRECT TAX PAYMENTS

The bank is authorized for Collection of Income or Other Direct Taxed on behalf of Central

Board of Direct Taxes (CBDT) w.e.f. 1 October 2003. The assesses or taxpayers can pay income

or Other Direct Taxes as listed below at 214 authorized branches of Axis Bank across the

country.

Corporation Tax – Tax on Companies and Tax deducted at Source from Companies Income Tax Interest Tax and Expenditure Tax Gift Tax Wealth Tax Fringe Benefit Tax (FBT) Securities Transaction Tax (SIT)

Banking cash transaction tax(Bctt) Other tax deducted or collected at source (TDs or TCS) on salaries on employees income from fix deposit , vendor payments, rent ,income from game shows or lottery ,etc.

Any other direct tax including advance tax

BANKING OPERATIONS IN AXIS BANK

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PENSION DISBURSEMENT CENTRAL CIVIL PENSION DISBURESEMENT The Bank is authorized by RBI and Central Pension Accounting

PENSION DISBURSEMENT

CENTRAL CIVIL PENSION DISBURESEMENT

The Bank is authorized by RBI and Central Pension Accounting Office (CPAO) for

disbursement of Central Civil Pension through its 218 authorized branches across the country.

The details towards availing Pension Disbursement Facility from Axis Bank is as under :-

For existing Pensioners of Central Govt. Departments and Ministries – This facility can

be availed by opening a Pension Payment Savings Bank Account with any authorized Axis Bank

Branch and thereafter following the necessary procedures prescribed by CPAO for change of

Bank for Pension Account for receiving on drawing pension.

For prospective Pensioners of Central Govt. Departments and Ministries – This facility

can be availed by opening a Pension Payment Savings Bank Account with any authorized Axis

Bank Branch and providing the account details to the pay Accounts Office (PAO) of the

concerned Department of Ministry prior to retirement. In case of existing Axis Bank customers,

the details of the Saving Bank Account with the Bank need to be provided to the Pay and

Accounts Office of the concerned Department or Ministry prior to retirement.

DEFENCE PENSION DISBURSEMENT

The Bank is authorized by RBI and Ministry of Defense for disbursement of Pension to

Armed Force (Army, Navy and Air Force) personnel through its 151 authorized branches across

the country. The details towards availing Pension Disbursement Facility from Axis Bank is

under.-

BANKING OPERATIONS IN AXIS BANK

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For existing Pensioners of Central Govt. Departments and Ministries – This facility can be availed by

For existing Pensioners of Central Govt. Departments and Ministries – This facility can be

availed by opening a Pension Payment Savings Bank Account with any authorized Axis Bank

Branch and thereafter following the necessary procedures prescribed by CPAO for change of

Bank for Pension Account for receiving on drawing pension.

For prospective Pensioners of Central Govt. Departments and Ministries – This facility can

be availed by opening a Pension Payment Savings Bank Account with any authorized Axis Bank

Branch and providing the account details to the concerned Pension Sanctioning Authority or

Defense Unit prior to retirement. In case of existing Axis Bank customers, the details of the

Saving Bank Account with the Bank need to be provided to the Pension Sanctioning Authorities

(PSAs) of the concerned Defense Unit prior to retirement.

OTHER PENSION DISBURSEMENT

The Bank has also received the authorization from RBI and Ministry of Communications

and information Technology for disbursement of Telecom Pension through its 192 authorized

Branches across the country and which shall commence shortly.

OTHER SERVICES

MOBILE REFILL: RECHARGE AT THE ATM

An individual can recharge his mobile talk time at any of our ATMs. He doesn’t even

have to be an Axis Bank customer. All his need is a VISA debit or credit card. If he is an Axis

Bank customer, then he can also use his Axis Bank debit card (both VISA as well as Master

card).

LOCKER (Unmatched protection for your valuables)

BANKING OPERATIONS IN AXIS BANK

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A Safe Deposit Liker with Axis Bank is the solution to an individual’s concern. Located at

A Safe Deposit Liker with Axis Bank is the solution to an individual’s concern. Located

at select branches in cities all over the country, our lockers ensure the safe keeping of an

individual’s valuables.

Advantages

Wide Availability: As o March 31, 2015 lickers are available at 562 branches and

extension counters. Lickers available in various sizes.

Direct debits for licker rentals from your account rid you of the hassle in writing out

cheques. Extended banking hours to operate lockers.

Competitive rentals.

ONLINE SHOPPING (Safe ans Secure internet Payment)

Axis Bank offers an individual the convenience of shopping at many major Online stores

from the comfort of his home or office. All he need is an Internet enabled PC. He can choose &

then get he items delivered at his doorstep. He can also avail of numerous online services, get to

know about the current special offers/discounts and get a preview of the new items added on to

the shelves by these online retailers/service providers. He can shop as much as he like and

conveniently make instant payments by debiting his account through the secured payment

channel, iConnect – Our Internet banking platform.

IPOSMART (Now invest in IPO’s without letting go of your funds !)

BANKING OPERATIONS IN AXIS BANK

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An individual’s Axis Bank savings account now makes IPO application a seamless and hassle-free process. Instead

An individual’s Axis Bank savings account now makes IPO application a seamless and

hassle-free process. Instead of moving out funds from his account for application to an IPO, the

amount can now simply be blocked. Which means as long as the IPO shares are not allotted, the

funds stay with him and he also gain interest on them? Plus he get the security of having the

refunds directly unblocked and made available to you, in his account itself !

Benefits

Interest on funds which otherwise would have moved out of your savings account.

No need to write cheques or make demand drafts.

Convenient and transparent management of funds.

Instant release / unblocking of funds after allotment / non- allotment of shares.

PERFECT FOR TRAVELERS ABROAD

Convenience

9 Different Currency Options

Largest acceptance at POS and ATMs worldwide

Online Shopping on Verified by VISA ( VBV) security

ADD ON Card feature for speedy replacement

Balance Enquiry & Change of ATM PIN at any Axis Bank ATM in India for Free.

Security

PIN & Signature protection

Compensation Payment

24 Hour Customer Service number & Email Helpdesk support

Budget control

BANKING OPERATIONS IN AXIS BANK

Page | 64

 No overdraft facility  Online A/C management  Prepaid Cards are becoming the mainstream products

No overdraft facility

Online A/C management

Prepaid Cards are becoming the mainstream products for Asian Customers. VISA Prepaid

Card growth in Asia Pacific was almost twice that of the global rate in 2007 and thrice in

2015 & 2016 Consumers in Australia, India and Thailand were the top three debit and Prepaid markets

in the Asia Pacific. Prepaid Products are important in creating a choice of payment options for Asia-Pacific

Customers. Enables Customers to have access to these whether or not they have a prior relationship

with a financial institution.

INDUSTRY MARKET SHARE

17 17 17 10 39 AXIS BANK CITIBANK HDFC ICICI OTHERS
17
17
17
10
39
AXIS BANK
CITIBANK
HDFC
ICICI
OTHERS

Long Way to Go billion.

..

As Volume generated by TCs are twice the volume on Cards Approx $ 2

BANKING OPERATIONS IN AXIS BANK

Page | 65

Corporate Centric Solutions A third of business traveler say “Employers are ‘out of control’ on overseas

Corporate Centric Solutions

A third of business traveler say “Employers are ‘out of control’ on overseas travel Expenses” We

offer Corporate centric module to manage Oversees Travel Expenses

Centralized expenditure. No more travelers Cheques, messy cash deliveries or budgetary control issues.

Useful for Staff Per Diem Expense and Corporate Delight

Customer Compensation.

+ CP’S AXIS Finance End User Admin Travel HR
+
CP’S
AXIS
Finance
End User
Admin
Travel
HR

Travel Currency Card - Feasibility

BANKING OPERATIONS IN AXIS BANK

Page | 66

Ability to budget funds # of users of same funds Replaceability TCDC 5 1 5 Cash
 

Ability to budget funds

 

# of users of same funds

 

Replaceability

 

TCDC

5

1

 

5

Cash

3

 

5

0

Credit Cards

2

 

3

 

5

Trevallers Cheques

3

 

3

5

Debit Cards

3

1

 

1

 
 
 

Usage time per Transaction

 

24hour access to local currency

Customer Service

 

TCDC

4

 

5

 

4

 

Cash

4

3

 

0

Credit Cards

4

4

 

5

Trevallers Cheques

2

 

3

 

3

 

Debit Cards

4

 

4

 

4

 
 
   

Funds Usage

   

Economical way to access Cash

 

Security Features

 

TCDC

5

4

   

4

Cash

4

 

4

1

 

Credit Cards

5

3

 

4

 

Trevallers Cheques

4

 

3

3

 

Debit Cards

5

4

 

4

 
 
 

Ease of Acquisiton

     

Acceptance

   

TCDC

3

 

4

 

Cash

4

 

5

Credit Cards

3

 

4

 

Trevallers Cheques

4

 

3

 

Debit Cards

3

 

4

 

Edge over others – The “ Axis” Effect

 

FEATURES

 

ICICI

 

HDFC

 

CITIBANK

 

SBI GMC

   

AXIS BANK

 

Number of Variants

 

9

 

6

3

 

3

 

9

Withdrawal Limit

Balance on card

Balance on card

   

$1000 per day

 

Balance on card

 
   

Localised

     

Strong Localised and Zonal

Customer Support Team

Localised Support

 

Support

Centralised

 

Only Mumbai

based support

Loading

Timely Funding

Timely Funding

Centralised

Instant Loading

 

Thrice in a day

 

Value Load

$250- 100000

$250- 100000

     

$250- 100000

 

$250- 100000

 

Monthly Statement

Online access

Online access

 

Online access

 

No

   

Online access / Axis Bank ATM's

ATM PIN

No change permitted at ATM's in India

No change permitted at ATM's in India

 

No change permitted at ATM's in India

 

No change permitted at ATM's in India

 

Change permitted before departure in India

Mobile Alert

 

Yes

 

NA

 

Yes

 

Yes

   

Yes/ Email as well

 

Balance Enquiry at ATM's

 

NO

 

NO

 

NO

 

NO

 

Yes with display in the base of CNY of Card

Validity - Years

 

5

 

5

3

 

3

 

5

Cross Currency Margin

 

3%

 

3%

 

3%

 

3%

   

3%

Internet transactions

 

Yes

 

No

 

No

 

No

   

Yes

Incentive based

 

No

 

No

 

Yes

 

Yes

   

Yes- High

 

White Labelling

 

No

 

No

 

Yes

 

Yes

   

Yes

Personalized Cards

 

No

 

No

 

No

 

No

   

Yes

ADD ON cards

 

Yes

 

Yes

 

Yes

 

Yes

   

Yes

Lost Card Liability Insurance

 

Yes

 

No

 

No

 

No

   

Yes- upto INR 200000

Pre-authorisation while swiping - Permitted

Yes- 45 days for reversal

Yes- 45 days for reversal

No

 

No

   

Yes- within 2 day if all docs intact

COMPETITORS

1. ICICI BANK

BANKING OPERATIONS IN AXIS BANK

Page | 67

2. HDFC BANK 3. HSBC BANK[INTERNET BANKING] 4. SBI BANK 5. CANARA BANK 6. INDIAN OVERSEAS

2.

HDFC BANK

3.

HSBC BANK[INTERNET BANKING]

4.

SBI BANK

5.

CANARA BANK

6.

INDIAN OVERSEAS BANK

7.

PUNJAB NATIONAL BANK

8.

BANK OF BARODA

9.

CITY BANK

10.

IDBI BANK

11.

VYSYA BANK

12.

STANDARD CHARTERED BANK

13.

ABN AMRO BANK

14.

AMERICAN EXPRESS

15.

INDUSIND BANK

16.

SBBJ BANK

CURRENT POSITION OF THE COMPANY

3rd largest private sector bank and 9th largest overall 3062 Branches and 22922 ATMs (as on 15 Apr 2016)

2. HDFC BANK 3. HSBC BANK[INTERNET BANKING] 4. SBI BANK 5. CANARA BANK 6. INDIAN OVERSEAS

FINANCIA

L ANALYSIS

BANKING OPERATIONS IN AXIS BANK

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0 80 70 60 50 40 30 20 10 41334 42064 42430 41699 Column2 NET PROFIT
0 80 70 60 50 40 30 20 10 41334 42064 42430 41699
0
80
70
60
50
40
30
20
10
41334
42064
42430
41699
0 80 70 60 50 40 30 20 10 41334 42064 42430 41699 Column2 NET PROFIT

Column2

NET PROFIT

BANKING OPERATIONS IN AXIS BANK

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500000 0 3000000 2500000 2000000 1500000 1000000 41334 42064 40969 41699 42430 Column2 BANKING OPERATIONS IN
500000 0 3000000 2500000 2000000 1500000 1000000
500000
0
3000000
2500000
2000000
1500000
1000000
  • 41334 42064

  • 40969 41699

42430

500000 0 3000000 2500000 2000000 1500000 1000000 41334 42064 40969 41699 42430 Column2 BANKING OPERATIONS IN

Column2

BANKING OPERATIONS IN AXIS BANK

Page | 70

FINANCIAL HIGHLIGHTS  Profit after tax up 38.51% to` 2514.53 crores  Net Interest Incomeup 35.76%

FINANCIAL HIGHLIGHTS

Profit after tax up 38.51% to` 2514.53 crores

Net Interest Incomeup 35.76% to` 5004.49 crores

Earnings per share (Basic) increased from` 50.61 to ` 65.78.

Proposed Dividend up from 100% to 120%