Professional Documents
Culture Documents
PROJECT REPORT
ON
Submitted By
ENROLL. NO-
SESSION: 2015-17
1
STUDENT DECLARATION
I Anil Kumar Patel (MBA 3rd semester) hereby declare that the
Project Report entitled A Study on Workers Participation at Danik Bhaskar
submitted in partial fulfillment of the requirement for the degree of Masters of
Business Administration to Rani Durgavati Vishwavidyalaya, Jabalpur.
This is my Original work and that no part of this report has been
submitted for the award of any other Degree, Diploma, Fellowship or other similar
titles or prizes and that the work has not been published in any journals or
magazines.
Signature:
Name :Anil Kumar Patel
ROLL NO
:15146937
EN. NO
:R15026P7190106
Date
CERTIFICATE OF HOD
This is to certify that project report titled A Study on Workers
Participation at Danik Bhaskar submitted by Anil Kumar Patel of MBA III
semester may be accepted towards partial fulfillment of Masters of Business
Administration with specialization in Human Resource
Date:
Dr.Shailendra Basedia
HOD
Faculty of Management
GNCSGI, Jabalpur
CERTIFICATE OF GUIDE
This is to certify that the project report entitled A Study on Workers
Participation at Danik Bhaskar submitted by Anil Kumar Patel (MBA 3rd
semester Roll No15146937 Enrollment No R15026P7190106) in partial
fulfillment of the requirement for the degree of MASTER OF BUSINESS
ADMINISTRATION of RDVV has worked under my supervision and guidance.
The candidate is regular student of our Institution. This report is up to
the standard both in respect of its contents and literacy presentation for being
referred to all examiners.
Date: ..
Signature:
Guide Name: Mrs. Geeta Rai
GLOBAL NATURE CARE
SANGATHANS
GROUP OF
INSTITUTIONS,
JABALPUR
ACKNOWLEDGEMENT
ANIL KUMAR
PATEL
MBA-3rd semester
INDEX
S. No.
Title
Page No.
01
Introduction
02
Executive Summary
03
Introduction of
Company Profile
04
05
Research Methodology
06
07
Findings
08
Limitations
09
Suggestions
10
Conclusion
11
12
Annexure (Questionnaire)
Topic
and
A STUDY ON WORKERS
PARTICIPATION AT DAINIK
BHASKAR
EXECUTIVE SUMMMARY
The rationale for the study is anchored on the need to raise the productivity level
of workers through appropriate motivational techniques. The involvement of
workers in management decision making is considered as a means for inducing
motivation in the workers leading to positive work attitude and high productivity.
The study is also deemed desirable in view of the benefits of worker participation
to organization and the society at large. Worker participation has been seen as
capable of providing workers conducive work environment, opportunity to
exercise their innate potentials and willingness to pursue corporate goal of the
organization.
In recent time, scholars have directed increasing attention to the issue of worker
participation and its broader corollary, industrial democracy (Mankidy, 1984:
Yesufu, 1984, Adewumi 1989; Verma and Syha; 1991, Weller 1993; Kester and
Pinaud, 1996; Adu-Amankwah, K. and Kester, G. 1999). These concerns reflect a
growing interest in finding ways to make work more meaningful and satisfying to
the workers. This rest on the belief that the organizational goals of high
productivity and harmonious industrial relations are best achieved when the higher
level needs of the human elements (workers) are satisfied.
Worker participation implies arrangements designed to involve workers in the
enterprises decision making process. This allows for workers involvement in the
9
Theoretical Framework
The human relations and participatory democratic theories are adopted to guide
our discussion on worker participation in management decision making. The
human relations theory stems from the understanding that the co-operation of
workers is desirable for the attainment of the objectives of high productivity and
industrial peace. It contends that workers would be better motivated if they are
treated like human beings rather than as irrational objects. For instance, by making
them have a feeling that the organization accords them recognition by involving
them in the decision making process. In the light of the theory the worker is to be
perceived in terms of his membership of a social group rather as an individual.
Consequently, his behaviour is seen as a response to group norms rather than
simply being directed by financial consideration. Workers should then be expected
to react to group norms so that when they are given the opportunity to take part in
management decision making, they are likely to respond positively to
organizational issues.
The democratic participatory theory emphasizes on conditions which are
necessary for effective participation and function performed by participation to the
individuals and society. For instance, Rosseau (1956) contended that through
participation in decision making, individual sense of freedom by enabling
individual sense of freedom increased since it gives him a very real degree of
control over the course of his life and structure of his environment. Again, it
serves to increase the value of individual freedom by enabling him to be his own
master.
Mills (1965) sees industry as an area where the individual could gain experience in
the management of the collective just as he could in government. The theory
views the political arena as a kind of market place in which individuals constantly
attempt to maximize the benefits, minimize losses they could secure from the
13
political process. It assumes that man is selfish in the sense that each participant
would be motivated by the desire to protect or enhance his own personal interest.
The theory assumes that increase participation is likely to increase the feeling of
political efficiency that ordinary citizens possess. This helps to increase the
potential so that their actions can have effect on public policy and lead to a greater
sense of control over their communal lives. In essence, greater participation in one
sense of life leads to greater participation in other spheres i.e. the work place
(Pateman, 1970)
14
OBJECTIVES OF STUDY
The central objective of the study is to determine the level of worker participation
in management decision making in the Jabalpur print media industry. The specific
objective are to; ascertain workers level of involvement in the decision making
process of their work places; establish the general attitude of workers towards
worker participation in management decision making ;
determine factors which aid or hinder the observed level of
participation ; and ,
investigate t he implications of worker participation to worker and their
organizations.
Economic Objective - 1 .Aware of Democratic right to influence the
managerial decisions
Social Objective - Raise worker level of motivation and commitment
(own decisions)
Psychological Objective Cross-fertilisation and speedy communication
of ideas
Avoid conflict and Foster better co-operation between labour and
management .
15
COMPANY PROFILE
Dainik Bhaskar is an Indian Hindi-language daily newspaper that is now the largest
daily news paperof
Bhaskar Group
circulated
Media Company of India. Started in Bhopal in 1958, it expanded in 1983 with the launch
of Dainik Bhaskar's Indore edition. Today, Dainik Bhaskar is present in 14 states with 61
editions in 4 major languages prevalent in India: Hindi, English, Marathi and Gujarati.
Dainik Bhaskar was declared the world's 4th largest circulated daily newspaper in 2013-14.
Dainik Bhaskar was launched in 1956 to fulfill the need for a Hindi language daily newspaper. It
launched under the name Subah Savere in Bhopal and Good Morning India in Gwalior. In 1957,
the paper was renamed Bhaskar Samachar.
In 1958, it was renamed Dainik Bhaskar, meaning "Everyday Sun." This, along with its rising
sun graphic, was meant to represent a bright future.
Expansion
By 1995, Dainik Bhaskar had emerged as the number 1 newspaper in Madhya
Pradesh
(MP) and
was declared the fastest-growing daily in India by a readership survey. The newspaper decided
to expand outside MP, and identified Jaipur, the capital city ofRajasthan, as the market with the
highest potential.
In 1996, Dainik Bhaskar's goal was to enter Jaipur as the No. 2 newspaper (in terms of
circulation) on its first day, with 50,000 copies. To achieve this target, an in-house team of 700
surveyors surveyed 200,000 potential newspaper households in Jaipur. Based on survey
16
feedback, they went back to each of the households surveyed to show them a prototype of the
newspaper and gave them the option of an advance subscription. The customers were offered a
subscription price and a refund in case of dissatisfaction. When Dainik Bhaskar launched in
Jaipur on 19 December 1996, it was the No. 1 newspaper by selling 172,347 copies.Rajasthan
Patrika, the former leader had a circulation of around 100,000 copies at that time. Dainik
Bhaskar successfully adopted a similar model in other cities of Rajasthan, including Jodhpur,
Bikaner, Kota, Udaipur, and Ajmer Sikar, becoming the No.1 urban newspaper of the entire state
by 1999.
The next target was Chandigarh. It launched a customer survey in January 2000, covering
220,000 households. At that time, the English
Hindi newspapers sixfold, with The
Tribune
language
50,000 copies. Dainik Bhaskar's survey suggested that residents of Chandigarh preferred
English newspapers due to quality perceptions. As a result, the newspaper incorporated the local
Chandigarh dialect in the design, mixing Hindi and English.Dainik Bhaskar launched in
Chandigarh in May 2000 with 69,000 copies sold making it No.1 in the city.
In June 2000, Dainik Bhaskar entered Haryana, with 271,000 copies.
In 2006, Dainik Bhaskar launched in Punjab with the Amritsar and Jalandhar editions and
became the No.1 newspaper on the first day, displacing established legacy players. Later, it
increased its presence in Punjab in Ludhiana and Bhatinda.
In 2010, Dainik Bhaskar entered the Jharkhand market with a successful launch of
a Ranchi edition, followed by Jamshedpur and Dhanbad editions, with the objective of capture
the market of the entire state.
In January 2014, Dainik Bhaskar entered Bihar with a successful launch in Patna It followed with
launch of Muzaffarpur, Bhagalpur and Gaya editions in 2015.
17
VALUES IN ACTIONS
Danik Bhasker is e strongly connected to readers, advertisers and stakeholders with our resultoriented approach being the key-driving factor in our operations. Its analytical ability and
trendsetting nature form the basis of everything we do. These values translate into their day-today work, thus driving immense value to our readers and business partners.
The Tier II and Tier III cities in India are growing at a much faster space compared to metros. It
will not be out of place to mention that the growth of Indian economy is largely supported by
the growth in these markets.
DB Corp Ltd firmly believes in this growth and have been working along with it and focusing
on all such markets which we call as "The Real Indian".
D B Corp Ltd. is present in 12 states in Hindi Market. Besides we are also present in 2
states in Gujarati language in Gujarat and Maharashtra, 1 state in Marathi language in
Maharashtra. Our other noteworthy newspaper brands are Saurashtra Samachar, DB Star,
DB Post and DNA (on a franchisee basis).
18
D B Corp is the only Newspaper Group which has presence in 14 states, in 4 different
languages namely Hindi, Gujarati, Marathi and English.
The Group has soared to the top of the print media industry in India with its flagship
Hindi daily, Dainik Bhaskar (largest circulated & read Newspaper), the Gujarati
frontrunner, Divya Bhaskar and Marathi newspaper, Divya Marathi. These three along
with Saurashtra Samachar have a combined average daily readership of 19.8 million
readers (Source: IRS Qtr 4, 2012).
D B Corp Limited has launched its Marathi language newspaper, Divya Marathi with 7
editions namely Aurangabad, Nasik, Jalgaon & Ahmednagar in 2011, Solapur in 2012,
Akola and Amravati in 2013.
D B Corp Limited extended its presence to 14th state launch of its 37th edition of Dainik
Bhaskar (its Hindi Daily Newspaper) from Patna, Bihar on 19th January, 2014.
Advancing its operation in 2015 with the launch of additionally 3 main editions namely
Bhagalpur, Gaya and Muzzaffarpur along with 7 district editions namely Hajipur, Purnea,
Biharsharif / Nalanda, Arrah, Chhapra, Samastipur and Darbhanga, thus spreading its
complete presence in Bihar.
Due to our unique launch ability, we became no.1 from the date of our Launch in almost
all places, out placing the decades old local newspaper of that place.
Our Flag Ship Hindi Paper "Dainik Bhaskar" is present in 12 states with 40 editions as
per the following list:
19
Dainik Bhaskar
S.N.
State Name
Editions
name
S.N.
Madhya
Pradesh
Bhopal
20
Kota
Indore
21
Nagour
Ujjain
22
Sagar
23
Ratlam
24
Chandigar
h
Himachal
Pradesh
Uttrakhand
Raipur
25
Haryana
7
8
Jagdalpur
Bhiali
26
27
Bilaspur
28
New Delhi
Jaipur
Ajmer
Jodhpur
Bikaner
Alwar
Sikar
Bhilwara
Sriganganaga
r
Pali
Udaipur
29
30
31
32
33
34
35
Punjab
10
11
12
13
14
15
16
17
18
19
Chattisgar
h
Rajasthan
36
37
38
39
40
State Name
Jharkhand
Jammu &
Kashmir
Bihar
Editions
name
Chandigarh
Shimla
Dehradun
Panipat
Hissar
Faridabad
National
Ed. Delhi
Amritsar
Jalandhar
Ludhiana
Bhatinda
Ranchi
Jamshedpur
Dhanbad
Jammu
Patna
Bhagalpur
Gaya
Muzaffarpu
r
We are the only print media company of India which claims leadership in multiple states.
20
Divya Bhaskar
S.N.
1
2
3
4
5
6
7
State Name
Gujarat
Editions name
Ahmedabad
Rajkot
Surat
Baroda
Bhavnagar
Bhuj
Mumbai
Maharashtra
Our Marathi language newspaper, Divya Marathi, which has begun its journey on May
29, 2011 from Aurangabad is present in 1 state with 7 editions as per the following chart.
Divya Marathi
S.N.
State Name
Edition name
1
Maharashtra
Aurangabad
2
Maharashtra
Nashik
3
Maharashtra
Jalgaon
4
Maharashtra
Ahmednagar
5
Maharashtra
Solapur
6
Maharashtra
Akola
7
Maharashtra
Amravati
Besides the above brands, D B Corp Ltd. also publishes English Newspaper "DNA" on
a Franchisee basis from Ahmedabad & Jaipur.
Further, It also Publishes Compact Newspaper "DB Star" from Bhopal, Indore,
Gwalior, Raipur and Jodhpur.
D B Corp Ltd. also publishes Largest Daily Newspaper of Saurashtra "Saurashtra
Samachar".
D B Corp Limited has launched a broadsheet in English language "DB Post" from
Bhopal which is a compact, smart product catering to the youth and English readership.
Editions
Dainik Bhaskar has 5 editions in Madhya Pradesh, 4 editions in Chattisgarh, 12 editions in
Rajasthan, 3 editions in Haryana, 4 editions in Punjab, 7 editions in Bihar and Jharkhand and 1
edition each in Chandigarh, HP, Uttarakhand, Jammu and Kashmir and New Delhi.
21
ANALYSIS OF DATA
The data after collection has to be processed and analysed in accordance
with the outline laid down for the purpose at the time of developing the research
plan. This is essential for a scientific study and for ensuring that we have all
relevant data for making contemplated comparisons and analysis. Technically
speaking, processing implies, editing, coding, classification and tabulation of
collected data so that they are amenable to analysis.
No of Respondents Percentag
e
resource
60
60%
Human
requirement
Right Time Right Place
40
22
40%
60%
60%
50%
40%
40%
30%
20%
10%
0%
The finding of the research study shows that; more than half of the respondents
(60%) of the employees of participation in management are quite satisfied with
their job. Approx (40%) of the respondent indicates the low level of satisfaction
23
Options
Project requirement
Deploy work force
No of Respondents Percentage
60
60%
40
40%
40%
Project requirement
Deploy work force
60%
We found that {60%} of people says that their superiors are very helpful when we
ask for any type of help approx {40%} says no about this matter.
24
No of Respondents
0
100
Percentage
0%
100%
100%
20 and more
0%
10 to 20
0%
20%
40%
60%
80%
100%
We found that {100%} of people says that their superiors project are exactly good.
Q4) Are we able to fulfill present requirement with the present work force?
Option No of Respondents Percentag
25
e
Yes
No
96
4
96%
4%
4%
Yes
No
96%
We found that {96%} of people says that their superiors are very helpful when we
ask for any type of help approx {30%} says no about this matter.
26
No of Respondents Percentage
10
10%
60
60%
30
30%
10%
30%
Managers
Field Executives
other
60%
More than half of the total respondents {60%} are satisfied and {30%} of the
employees are quiet satisfied with their workload. {10%} of the respondent
mentioned it to be low.
27
Cat
Cat
Cat III
II
IV
Manager CA Paid
s
s
Assists
2
12
Cat
V
P
IIs
CPT
s
31
31
Cat VI
Ca
t
VI
I
Consulta
nt
CS
As per the interpretation it was found that the number of employees found 31 Cat
IV PIIs and Cat V CPTs whereas other 32 employes where found in other
categories.
28
29
Options
Strongly agree
agree
disagree
No.Of. Respondents
76
12
12
Percentage
76%
12%
12%
No.Of. Respondents
80
76
70
60
50
40
30
20
12
12
agree
disagree
10
0
Strongly agree
30
Above graphical presentation shows that most of the respondents (76%) know the
objective workers participation management where as 12% agree and 12%
disagreed to it.
31
Options
Strongly agree
agree
disagree
No.Of. Respondents
62
32
6
Percentage
62%
32%
6%
No.Of. Respondents
70
62
60
50
40
32
30
20
10
0
Strongly agree
agree
disagree
62% respondents strongly agree with the question where as 32% agreed and 6$
disagreed to the above question.
32
No.Of. Respondents
70
61
60
50
40
30
22
17
20
10
0
Strongly agree
agree
disagree
61% respondents strongly agree that they attend meeting conducted by the
management regularly 22% agree and 17 disagreed to the question
33
No.Of. Respondents
60
50
54
44
40
30
20
10
2
0
Strongly agree
agree
disagree
44% respondents strongly agree that there a positive impact of your participation on
industrial relations , 54% agree and 2 disagreed to the question
34
Options
Strongly agree
agree
disagree
No.Of. Respondents
56
36
8
Percentage
56%
36%
8%
No.Of. Respondents
60
56
50
40
36
30
20
8
10
0
Strongly agree
agree
disagree
56% respondents strongly agree that WPM concept useful in improving relations between
manager and employee/worker?, 36% agree and 8 disagreed to the question
35
Options
Strongly agree
agree
disagree
No.Of. Respondents
63
25
12
Percentage
63%
25%
12%
No.Of. Respondents
70
63
60
50
40
30
25
20
12
10
0
Strongly agree
agree
disagree
56% respondents strongly agree that management resolved thier problems through union, 25%
agree and 12 disagreed to the question,
36
Does your manager/Supervisor will care about both your personal (Health, Family etc)and Job
(production, Training and Development etc) needs?
Options
Strongly agree
agree
disagree
No.Of. Respondents
36
58
6
Percentage
36%
58%
6%
No.Of. Respondents
70
58
60
50
40
36
30
20
10
0
Strongly agree
agree
disagree
56% respondents strongly agree that manager/Supervisor will care about both your personal
(Health, Family etc)and Job (production, Training and Development etc, 25% agree and 12
disagreed to the question,
37
Are you satisfied with the companys reward and recognition program?
Options
Strongly agree
agree
disagree
No.Of. Respondents
65
25
10
Percentage
76%
12%
12%
No.Of. Respondents
70
65
60
50
40
30
25
20
10
10
0
Strongly agree
agree
disagree
56% respondents strongly agree they are satisfied with the companys reward and recognition
program, 25% agree and 12 disagreed to the question,
38
39
Options
Strongly agree
agree
disagree
No.Of. Respondents
56
36
8
Percentage
56%
36%
8%
No.Of. Respondents
60
56
50
40
36
30
20
10
0
Strongly agree
agree
disagree
56% respondents strongly agree their manager/Supervisor cooperative with them, 25% agree
and 12 disagreed to the question,
40
FINDINGS
Workers participation in management ensures optimum use of available human
resources.
1.
2.
3.
4.
5.
6.
7.
organization.
8.
9.
2.
3.
4.
5.
6.
Look after the expected losses due to retirement, transfer and other issues.
41
RECOMMENDATION/SUGGESTIONS
Resistance from Employees:Employees resist participation in management. They feel that this planning
increases their overall workload & regulates them through productivity
bargaining. They also feel that it would lead to wide spread unemployment,
especially of unskilled labour.
Insufficient initial efforts:- Successful human resource planning flourish
slowly & gradually. Sometimes sophisticated technologies are forcefully
introduced just because competitors have adopted them. These may not be
successful Unless matched with the need & environment of the particular
enterprise.
Management information system:Effectiveness of the planning depends upon the reliability of the information
system. In most of the Indian industries, human resource information
system has not fully developed. In the absence of reliable data it would not
be possible to have effective planning.
Expensive & Time consuming:Manpower planning is an expensive & time consuming process .Employers
may resist manpower planning feeling that it will increase the cost of
manpower.
42
LIMITATIONS
The respondents have replied to the queries recalling from their memory.
Therefore recall bias and personal bias are possible.
Since the data was collected using a schedule, the interviewer unable to
understand and record the responses correctly.
The respondents were unable or unwilling to give response.
43
CONCLUSION
Thus the first step is to take a clear and average view of the existing workforce
profile such as numbers, skills, ages, flexibility, gender, experience, forecast
capabilities, character, potential, etc. of existing employees and then to adjust this
for one or three and ten years ahead by amendments for normal turnover, planned
staff movements, retirements, etc, in line with the business plan for the
corresponding time frames. The result should be a series of crude supply situations
as would be the outcome of present planning if left unmodified. This, clearly,
requires a great deal of information accretion, classification and statistical analysis
as a subsidiary aspect of personnel management.
Staffing in the future needs is derived due to some factors: Variations in the
efficiency, productivity, flexibility of labor as a result of training, work study,
organizational change, new motivations, etc. Changes in employment practices
(e.g. use of
substitution, etc.)
Sales and production forecasts Variations, which respond to new
legislation, e.g. payroll taxes or their abolition, new health and safety
requirements. The effects of technological change on task needs. Changes in
Government policies (investment incentives, regional or trade grants, etc.)
44
BIBLIOGRAPHY
BOOKS
C.B. Mamoria
Personnel Management
Biswanath Ghosh
www.ebhaskar.com
www.google.co.in
www.dailynewsguru.com
45
QUESTIONNAIRE
Do you know the objectives of Workers Participation in Management (WPM)
Options
Response
Strongly agree
76
agree
12
disagree
12
No.Of. Respondents
56
36
8
46
Does your manager/Supervisor will care about both your personal (Health, Family etc)and Job
(production, Training and Development etc) needs?a) Strongly agree b) Agree c) Disagree9)
Options
Response
Strongly agree
36
agree
58
disagree
6
Are you satisfied with the companys reward and recognition program?
a) Strongly agree b) Agree c) Disagree10)
Options
Response
Strongly agree
65
agree
25
disagree
10
47