Step 1

Put name of your organization in cell highlighted in green.

Debate, discuss, brainstorm to arrive at top 4-5 business intent
Mention intent one below the other without leaving any rows
Rate your aspirations on scale of 1-9 (Low to High)
In case you are not able to rate your aspirations rate them all as 9 (considering all are very imp

Step 2

Start putting HOWs against every aspiration by asking " How will we do it ?"
There SHOULD be more than one HOWS for every business aspirations
Start mentioning them one below the other without leaving any row

Step 3

Once you have done all HOWS for all business aspirations click CREATE QFD
A matrix will come on a diferent sheet

Step 4

Start putting H, M and L for every HOW correlated to every business aspiration
Start by asking for every HOW " If we do this how will it impact the business aspiration?"
High means a direct impact, medium means an indirect impact, and low means a far indirect im

Step 5

Press sort QFD to see prioritised action points

Step 6

Copy the prioritised action points in new Sheet under business aspirations and repeat steps 2-5
These shall be drilled down specific action points to deliver your business intent
Feel free to contact us at : indresh@lifeskillsconsultants.com

onsidering all are very important for business)

usiness aspiration?"
ow means a far indirect impact

ations and repeat steps 2-5

QFD 1 Definition

Strategy Matrix Title: Servile Relocations

Sort

Y's
Business Aspirations
Business to grow by 20-25% every year
Profitability > 20%
Customer Satisfaction and Retention
New Service offerings + Product improvement
All branches to become Independent
Employee Retention

Sort
X's

Importance
9
9
9
9
9
9

Notes

How will you achieve them

Increase Corporate Presence
Potential study and action planning for business expansion
Move into different Sectors like Commercial, Storage, Property Search, etc
Move towards B2C sales aswell
Cost Optimization
Expense wise analysis and action plan
Vendor Management/ Negotiation
Customer segmentation and pricing strategy
Reduce claims & complaints
Increase in market share
Packing Quality Maintainence
Proper/ Aggressive followup process for each customer
Relationship Management
Creating Moment of Truths for customers
Marketing resources for expansion to tap into potential areas
Productization of Services
Adding More Value added Services
Introduce commercial shipment as new product

01/29/2017

05:34:31

Page 3

Business to grow by 20-25% every year

Profitability > 20%
Customer Satisfaction and Retention
New Service offerings + Product improvemen
All branches to become Independent
Employee Retention

Total
M
M
M
H
M
H
M
M
M
M
H
M
L
M
M
M
H
M
M

189 189 171 162

M
M
H
M

162

Introduce commercial shipment as

new product
Marketing resources for expansion to
tap into potential areas
Hiring SalesReps in other branches

L
M
H
M
M
H
M
L
M
M
M
M
M
M
M
M
M
M
M
M
L
M
M

144 144
144

01/29/2017
135 135

05:34:31
117

L
L
L

117

M
M
M
M

108

H
M
M
H

108 108
108

M
L

L
H

108

M
M
L
M
L

99

L
L
M
L
L
M
M
M
M
L

90
90

H
L

90

L
L
L

54

Total

Organization culture

Packing Quality Maintainence

Increase in market share

Employee Training and development

Adding More Value added Services

Team Involvement and motivation

Cost Optimization

M
M
M
M

Move towards B2C sales aswell

Proper/ Aggressive followup process

for each customer

L
H

Relationship Management

Expense wise analysis and action plan

Vendor Management/ Negotiation

M
M
L
H

Reduce claims & complaints

Creating Moment of Truths for

customers
Move into different Sectors like
Commercial, Storage, Property
Search, etc

Customer segmentation and pricing

strategy

Potential study and action planning for

business expansion

9
9
9
9
9
9
Increase Corporate Presence

Business Aspirations
Productization of Services

Importance

Servile Relocations
How will you achieve them

639
720
567
504
198
144

QFD 2 Definition

QFD Title:
Sort

Y's
How will you achieve them
Importance
Productization of Services
Increase Corporate Presence
Potential study and action planning
for business expansion
Customer segmentation and pricing
strategy
Creating Moment of Truths for
customers
Move into different Sectors like
Commercial, Storage, Property
Search, etc
Reduce claims & complaints
Vendor Management/ Negotiation
Introduce commercial shipment as
new product
Marketing resources for expansion to
tap into potential areas
Hiring SalesReps in other branches
plan
Relationship Management
Proper/ Aggressive followup process
for each customer
Move towards B2C sales aswell
Cost Optimization
Team Involvement and motivation
Adding More Value added Services
Employee Training and development
Increase in market share
Packing Quality Maintainence
Organization culture

Sort

Sort

X's
X Title

QFD Score
189
189

Notes

171
162
162
144
144
144
135
135
117
117
108
108
108
108
108
99
90
90
90
54

01/29/2017

05:34:31

Page 5

Total

01/29/2017

05:34:31

Total

Importance
0
0

qfd_definition_template

QFD Title:
Y's
Y Title

Sort

Sort

Importance

QFD Score

01/29/2017

Sort

X's
X Title

05:34:31

Notes

Page 7