Heres a sampling of other features offered

in the Eighth Edition:

CASES.

THOROUGHNESS AND
CLARITY OF THEORY AND
THE

PROCESS YOUVE COME TO EXPECT

. . . SUPPORTED WITH THE MOST
CURRENT AND TIMELY
RESEARCH EXAMPLES.

Business
Research
Methods,
Eighth Edition
Donald Cooper,
Florida Atlantic University
Pam Schindler,
Wittenberg University

ISBN 0072498706

The Eighth Edition of Cooper and Schindlers Business Research

Methods offers students and instructors thorough coverage of business
research topics backed by solid theory. With the authors successful experiences
as marketing research consults, it is evident that this new edition offers rich
and realistic case studiesunlike anything else on todays market.
The underlying theme of this revision, managerial decision making, is evident
in the presented topics and applications, as well as the texts organization.
Through this organization, students are encouraged to understand the presented
business research topics and their functions. The Eighth Edition of Business
Research Methods also encourages and supports the completion of an in-depth
business research project during the semesterincluded in the appendix.

Cases are the lifeblood of research teaching and

this editions list of cases is quite comprehensive.
Many different management arenas, as well as long
and short cases are included and reflect current
research and management issues. This edition has
several key casesincluding one that reflects the
use of data mining by one of the largest U.S.
insurers, State Farm, and another that reflects the
court-ordered research done for SmithBarney
in the settlement negotiated in its landmark
sexual harassment suit.

CLOSE-UPS.
Close-Ups are a continuing feature that have been
developed to explore topical coverage of arenas
of interest to todays instructors. These are perfect
for discussing processes and techniques that often
get short-changed in a comprehensive text that
covers the full gamut of research methods. As an
example, one of the new Close-Ups in the text
explores Qualitative Research and the processes
and techniques utilized in a case of research
using children as subjects and respondents.
Another Close-Up covers Simalto+Plus.

TEACHING AIDS.
This edition features several aids that will
be delivered electronically through the Internet.
Some of the aids include sample proposals,
sample instruments, sample research reports,
and much more.

SNAPSHOTS.
These popular mini-research profiles are back,
many new to this edition. This feature perfectly
reinforce text points and can be used as a
springboard to lively in-class discussions.

EXHIBITS.
This edition continues to enhance its graphical/visual
learning tools with additions to the well-received
Research Process series. Several new exhibits have
been added to this edition including Sampling in the
Research Process and Measurement within the
Research Process. Color is also being used to
enhance the clarity and learning value of exhibits
retained from previous editions. Instructors will also be
provided a full set of the art-rendered exhibits on
PowerPoint for during class discussions and lecture.

www.mhhe.com/business/opsci/cooper8e

CONTENTS
Part I: Introduction to Business Research
1. Research in Business
2. Addressing Management Problems
with Scientific Thinking
3. The Research Process
4. The Research Proposal
5. Ethics in Business Research

RETAINED FEATURES
The topic of Managerial Decision Making continues
to be integrated throughout the text. Students get a
more real world approach to business research
topics and how they are used in business, which
better prepares them for the workplace.
Interpretation of Data is stressed, and the authors
explain what the data means by focusing on the
analysis of the data through the use of new
examples and clearer explanations.

McGraw-Hills Knowledge Gateway - The Complete

Resource for Teaching Online Courses.
McGraw-Hill/Irwin, in partnership with Eduprise,
is proud to bring this unique service to instructors.
This comprehensive Website contains a wealth of
information for any professor interested in teaching
online. Level one is available to any instructor
browsing our Website. Level two is reserved for
McGraw-Hill customers and contains access to free
technical and instructional design assistance.
For more details, visit

Part II. The Design of Research

6. Design Strategies
7. Sampling Design
8. Measurement
9. Measurement Scales

Part III: Sources and Collection of Data

10. Exploring Secondary Data
11. Survey Methods: Communicating
with Respondents
12. Instruments for Respondent Communication
13. Observational Studies

An enhanced text Website provides more downloadable ancillaries for students and instructors,
additional Web research tools will also be available
for students.
Pam Schindler and Don Cooper bring their valuable
consulting experience into the classroom through
the use of rich case studies that are integrated into
the text. Students are afforded a richer, in-depth,
real-world experience in class.
A Student Software Version of the SPSS Software
is packaged free with this text, allowing students
an opportunity to gain experience with this tool
and apply that knowledge to the applications in
the text.

14. Experimentation

Part IV: Analysis and Presentation of Data

15. Data Preparation and Description
16. Exploring, Displaying, and Examining Data
17. Hypothesis Testing
18. Measures of Association
19. Multivariate Analysis: An Overview
20. Presenting Results: Written and Oral Reports

(ISBN 0072498757)

The Instructors CD-ROM contains the complete

Instructors Resource Guide, which in turn
contains learning objectives and suggestions for
class discussion and assignments per chapter.
This CD-ROM also contains PowerPoint
Presentations for each chapter.
Video Case Studies ( I S B N

Appendixes

Online Learning Center (OLC)

A. Core Business Reference Sources: Printed and

Electronic Resource Title List

This section of the text Website follows the text

chapter-by-chapter. The OLC content is ancillary and
supplementary germane to the textbook, as students
read the book, they can go online to take selfgrading quizzes, review material, or work through
interactive exercises.

C. Request for Proposal (RFP): Assessment and

Contents
D. Sample Student Term Project
E. Nonparametric Significance Tests
F. Selected Statistical Tables

McGraw-Hills unique point-and click course

Website tool enables you to create a full-featured,
professional quality course Website without knowing
HTML coding. With PageOut you can post your
syllabus online, assign McGraw-Hill Online Learning
Center or eBook content, add links to important
off-site resources, and maintain student results
in the online grade book. You can send class
announcements, copy your course site to share
with colleagues, and upload original files. PageOut
is free for every McGraw-Hill/Irwin user and, if your
short on time, we even have a team ready to help
you create your site!

The feature offers you the flexibility to customize

your course including material from the largest
online collection of textbooks, readings, and cases.
Primis leads the way in customized eBooks with
hundreds of titles available at prices that save your
students over 20% off bookstore prices. Additional
information is available at 800-228-0634.

STUDENT SUPPLEMENTS

Cases

B. Decision Theory Problem

PageOut

McGraw-Hill/Primis Onlines Digital Database

INSTRUCTOR
SUPPLEMENTS
Instructors CD-ROM

http://mhhe.eduprise.com/home.nsf

0072498714)

Website
www.mhhe.com/business/opsci/cooper8e

The text Website contains a plethora of information

for both students and instructors such as:
downloadable supplements, Internet Activities,
links to professional resources, business reference
sources, and updates.
SPSS CD-ROM

(ISBN 0072498765)

A student version of the commercial software also

includes a users manual. This is available free with
every new copy of this text.

Bulk Rate
U.S. Postage

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Burr Ridge, IL 60527

If you are interested in learning more about the Eighth

Edition of Business Research Methods, contact your
local McGraw-Hill/Irwin sales representative. If you
would like a complimentary examination copy of this
text, call us at 1.800.338.3987 or visit us at
www.mhhe.com/business/opsci for more details.

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