Brand style guide

Johanna Lpez

VCDE.708 Typography
Professor Nancy Bernardo
Rochester Institute of Technology

Table of contents
1 | Brand Overview
About VOY
2 | Logo information
Colors
Clear space
Size
Improper usage
Tagline
3 | Color
Color palettes
4 | Typography
Typefaces
Hierarchy
5 | Applications
The magazine
T-shirt
Travel backpack
Travel journal
Website

explore

unlock a world of adventures

About
VOY is the magazine for adventure seekers all around
the world, for global citizens.
We help users find, get insider tips, and unlock a
world of adventures. Curated travel destinations.
Being one with nature. Knowing yourself by getting
to know the world.
Transformation. Movement. Inspiring articles.
Dream adventures. Travel tips.

Colors
VOY logo should be always used in black on light
colors, preferred on white or VOY Yellow.

When used in a dark background the logo

should be used in white. Is preferred that the
background is black or VOY Dark Cyan.

Clear Space
X

X height is the height of our logo O.

That space should always be left free for our logo
to shine.

Size

9/16 inches height

85px height

minimum for print

minimum for web

Improper Use
Dont scale the logo unproportionately.

travel + lifestyle

Dont add effects Drop shadows, bevels,

gradients, and strokes dont mix with the VOY logo.

travel + lifestyle

Dont make alterations of the logo distribution.

travel
+ lifestyle

Dont put the logo on a background with

little contrast. For example: dark background,
black version of the logo.

travel + lifestyle

Dont change the tagline typography

travel + lifestyle

Dont change proportion of the size of VOY

logo and tagline.

travel + lifestyle

Tagline
Our tagline: travel + lifestyle, must be used always
in lowercase letters and bellow the VOY logo.
Is written in futura medium typeface.

Color Palettes
Clean, adventurer and playful. Colorful. Alive.

VOY Dark Cyan

R6 G116 B130
C87 M39 Y42 K10
HEX: 067482

VOY Yellow
R255 G248 B10
C8 M0 Y93 K0
HEX: FFF80A

VOY Magenta
R232 G7 B118
C2 M100 Y22 K0
HEX: E80776

Typography
The corporate typefaces of VOY are DIN condensed
and Helvetica Neue for print. Print based
advertisement and corporate material can use type
sizes from 9pt up.
Tagline typeface is Futura medium.

DIN Condensed Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

Helvetica Neue Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

Helvetica Neue Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

Futura Medium

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

Typography
Trebuchet is used for web. Body text should be
16 pt or higher.

Trebuchet MS Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

Trebuchet MS Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

Trebuchet MS Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

Trebuchet MS Bold Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

Hierarchy
Creating hierarchy within typography is the key to
emphasizing the most important messages and
express our ideas efficiently.
There should not be more than 3 weights and sizes
in a single design.
An example of hierarchy in a VOY print material
would be:

Header 1 : DIN Condensed Bold 36pt

Header 2: Helvetica Neue Light 18pt
Body text: Helvetica Neue Light 12pt

Brand Application
The magazine
T-shirt
Travel backpack
Travel journal
Website