Professional Documents
Culture Documents
You have recently decided to launch your own E-Commerce business in which you will sell
products and/or services to customers via a website that you will develop later in the course.
Your first task is to develop a Name for your company and have some rough idea of what types of
products and/or services you will be selling. Please check both these elements out with your teacher
prior to proceeding any further. At this time, you may also want to consider a Logo and Slogan for
your company.
Your startup capital of $5,000 is to be used to purchase IT equipment, furniture, etc. that you will
need to get started. Your ultimate goal is to complete all of the culminating tasks (#1-7) in order to
help you secure a $100,000 loan from the ABC Banking Company.
Notes:
You will be required to present your entire project to the class using PowerPoint at the end of the
year.
Good Luck and Have Fun!
Please fill in the information below and submit it to your teacher:
Your Name:
Business Name
Task #1
Setting Up Your Office Space
You have been able to secure a small ofice (20 x 20) in the downtown part of Burlington (see
diagram below). Given that your parents know the owner of the building, she has agreed to lease
the space to you for free for the first year. However this space will cost you $2500/month for your
second year.
Therefore, with the $5000 startup capital you have, you must equip and furnish your new office space
with at least one computer and some appropriate furniture
(e.g. desk(s), chair(s), lamps, etc.).
Notes:
1. You should consider the peripheral equipment (i.e. printer, web cam, microphone,
scanner, fax, digital camera, digital camcorder, fax machine, photocopier, etc.) that you
will need for your business when deciding on how to spend your $5000 in startup capital.
2. You should also consider any and all software applications (e.g. MS Word, MS Excel, etc.) that
you will need in order to run your business especially if
it doesnt come with the computer(s) you buy.
3. When purchasing your furniture (i.e. desks, chairs, lamps, etc.) be sure to consider ergonomics
when making your choices.
4. There is no need to buy a cash register since you are an e-commerce business.
5. There is no need to spend any money on decorating your office space since it will primarily be
used by yourselves only and will not be accessible to the general public.
6. There is no need to furnish the storage room or washroom!
Note: You must indicate how you plan to configure or set up your computer(s)
and/or peripheral devices (i.e. Stand-alone, LAN, WAN, etc.) Required Elements:
1. You and must prepare a picture, which illustrates how your ofice will be set up and furnished. It
must include a
diagram of how your office will be set up and of each piece of equipment and furniture that you
purchased.
Note: Beside each picture you must identify the following:
a. What it is?
b. Where you purchased it?
c. How much you paid for it?
2. You must fill in Computer Spec Sheet (see attached) that explains the appropriate technical
aspects of your computer(s).
3. You must prepare a one-page typewritten summary, which explains why you decided to
purchase the items you did and/or why you set up your office space as you did.
Some General Rules/Guidelines
All items (i.e. computer, peripheral equipment, furniture, etc.) you purchase must be
purchased from a Canadian company using Canadian dollars.
You may go on-line to purchase your items but you must print a picture of the item your
purchase so that you can put it on your office picture.
Be sure to remember where you got your items and how much you paid for them.
To make it easier for the teams, we have decided to make all items you purchase TAX
FREE. That is, when calculating the total costs, ignore taxes all together.
You may take advantage of any and all rebates (instant, mail-in, etc) in an effort to save
yourselves some money, however you must attach some proof of this rebate to your
picture.
Operating System
(e.g. Windows XP Professional)
Memory
(i.e. RAM usually in GB)
Hard Drive(s) (e.g. 500GB)
Monitor size/features
(e.g. 20 inch UltraSharp
2007FPW Widescreen Digital Flat
Panel)
Optical Drives
7
(e.g. Single DVDRW , etc.)
Graphic Capabilities
(e.g. ATI Radeon X1300 Pro
256MB)
Sound Card
Rubric
Knowledge
Labeling of
System
Components
(i.e. what it is?
Where it was
Computer Spec
Sheet
Thinking
Overall
consideration
with regards to
computer
system(s),
peripheral
devices and
furniture
purchased and
ofice
Office set
Setup
Up
Communicatio
n of the
Use
Poster as a
means of
communication
Summary of
components
purchased and
reasoning as to
why these
specific
elements were
purchased and
configured and
why furniture
Application
Use of Money
or Funds (i.e.
was the money
used to its
fullest capacity
and in an
appropriate
None of the
Computer and
Furniture
component
s were
labeled
No computer
spec sheet
was
submitted
No Office Set
Up was
indicated or
included.
No
poster
was
submitte
d
No
summary
was
included
Level 1
Very few of the
Computer and
Furniture
components
were labeled
properly
The
computer
spec sheet was
completed in
a limited
The computer
system(s),
peripheral
devices and
furniture
purchased and
office set up
chosen
demonstrates
a
limited
The
Office Set
Up was
completed in
a limited
capacity and/or
included
limited
furniture,
equipment,
Level 2
Some of the
Computer and
Furniture
components
were labeled
properly
Some
of the
elements of the
computer spec
sheet were
The computer
system(s),
peripheral
devices and
furniture
purchased
and office set
up chosen
demonstrates
a
moderate
The
Office Set
Up included
some of the
computer and
furniture
components
necessary and
was organized
in a manner or
capacity that
The poster
The poster
communicated communicate
the elements
d the
required in a
elements
limited manner required in a
and with
moderate
limited
manner
and
The summary
The summary
demonstrated
demonstrated
moderate
limited
business
business
communication communication
skills
with skills with
regards to an regards to an
explanation of explanation of
what was
what was
purchased and purchased and
why it was
The money
allocated was
spent in a
limited
capacity, in a
limited fashion
and with
Level 3
Most of the
Computer and
Furniture
components
were labeled
accurately
Most
of the
elements of
the computer
spec
Level 4
All of the
Computer and
Furniture
components
were labeled
accurately,
All
of the and
elements of the
computer spec
sheet were
The computer
system(s),
peripheral
devices and
furniture
purchased and
office set up
chosen
demonstrates
a
considerable
The
Office Set
Up included
most of the
computer and
furniture
components
organized
in a manner or
capacity that
demonstrated
The poster
communicate
d the
elements
required in a
considerable
manner
and
The summary
demonstrated
considerable
business
communication
skills with
regards to an
explanation of
what was
purchased and
why it was
Total
The computer
system(s),
peripheral
devices and
furniture
purchased and
ofice set up
chosen
demonstrates
an
The Office Set Up
included all of
the computer
and furniture
components, was
prepared in a
neat fashion and
was organized in
a manner or
capacity
that
Total
The poster
communicated
the elements
required in a
precise, accurate
manner and with
extensive
The summary
demonstrated
extensive
business
communication
skills with
regards to an
explanation of
what was
purchased and
why
Totalit was
The money
The money
The money
allocated
allocated was
allocated was
spent in
spent in
was spent in a
considerable
thorough
moderate
capacity, in a
capacity, in a
capacity, in a
considerable
thorough e
moderate
fashion and
fashion
fashion and
Total and with
E-Commerce Culminating Activity Task #1 Total
Scor
e
/5
/5
/
10
/10
/5
/
15
/10
/10
/20
/5
/5
/50
Office Space
Template
Notes:
Please use this template as a guide to how and where you will
place your computer(s) and furniture. Please reproduce this
template on your Bristol board prior to handing it in to your
teacher.
4 feet
WASHROOM
16 feet
STORAGE ROOM
7 feet
10 feet
20 feet
FRONT DOOR
20 feet
ow that you have decided to launch your own E-Commerce business, you will
need to begin to secure a much needed $100,000 loan from the ABC Banking
Company. This loan is essential to your business, without it you will not be able
to purchase any products, materials, supplies, equipment, machinery, etc. As a
result, your next task is to create a professional business letter to
ABC Bank, requesting a $100,000 loan. Further, you will need to create a
professional looking business card for both you and your partner see sample
card below. In order to write this letter and create your business card, you must
fully develop your logo and slogan as they will both be needed to at this point for
use in the Business letterhead and on the business card.
Not
es:
You may use MS Paint or ClipArt or go on-line to a website like
www.logomaker.com to help you create and/or design your logo Be
creative as you will be evaluated for your logo and slogan as well as your
letter. Please see rubric below for expectations re: Logo and Slogan.
Your business letter must include a complete listing of the products (with a
brief description) you plan on selling; a small picture of the product, the price
you expect to pay (Cost Price), the price you hope to charge and the quantity
you expect to sell in year 1. - See sample table below.
You may use the wizard(s) found in MS Word (i.e. File ---New---General
Templates---Letters and Faxes---choose one and click OK) in order to help you
complete your letter (see sample letter attached), but you may also want to
check out your business letter format with your teacher prior to submitting
your letter for grading.
Your business card must be the size of real business card and contain all the
necessary elements: such as Name of
Corporation, Name of Person, Title of Person, Address information, Logo,
Slogan, etc. see sample business cards.
Sample
Table
Item/b
SK
rief
U
Product A
022456
Cotton tshirt
available in
all
sizes and
Product
B
014875
Cotton pant 1
available in
all sizes and
colours
Pictu
re
Our
Compan
Cost
Price
$5.0
0
$6.5
0
Selling
Price
$12.
00
Quantity
expect to
1,0
00
$17.
00
50
0
Letterh
ead
Date
The date typically goes before the inside address. In formal business
writing, it is best to completely write out the date to avoid confusion.
For example, the writer should write October 8, 2002 instead of
10/8/02. One reason for writing out the date is because
10/8/02 is August 10, 2002 in some countries.
Salutation
The salutation addresses the reader of your letter. It follows one of the
following formats:
'Dear [Courtesy Title (Mr., Ms., Mrs., Dr., etc.)] [Name]' or 'Dear
[Title]'. The salutation is followed by a colon in formal writing or a
comma in informal writing. A courtesy title is included only if the
gender of the recipient is known.
Bod
y
The body of your letter should be written clearly and concisely. It
includes as many paragraphs as are necessary to communicate the
information. Paragraphs are generally short, no more than 4 or 5 lines.
If additional documents are being enclosed with a business letter they
should be mentioned in the body of the letter.
Closing
A closing is included after the last paragraph of a business letter. Some
examples of closings in business letters are Sincerely, Cordially,
Respectfully, and Yours truly. The closing that is used will depend on the
contents of the letter and who is receiving it.
Signature
The sender's name and title should be typed under the signature.
Note: If you need any additional help in writing or preparing your business
letter, you may want to check out these websites:
www.4hb.com,
http://writing.colostate.edu/guides/guide.cfm?guideid=72
Reminder: While you will submit and be graded upon each task as you go along,
you will be required to present your entire project to the class using MS PowerPoint
at the end of the year.
Division Iomobilia
Gerente de Ventas
Av. Lope de Vega #55, Ens. Naco, Centro Comercial Robles
Suite 301, Santo Domingo, Rep. Dom.
Tel. (809) 541-7036 Cel. (809) 449-4437 Fax. (809) 541-2007
Email: businesslandsa@yahoo.com
www.busine ssland. com
flou
nf
Davli1Vulakh
Cell# 61().517.fJ07
n!
Rubric
Knowledg
e
None of the
Business
required
Letter
elements of the
Business
Business
None of the
Card
required
elements of the
Business Card
were included
Thinking
Business
Letter
Communic
ation
The business
Business
letter did not
Letter
efectively
communica
te the
intended
message
The Company
Company
Logo and
Logo and
Slogans did
Slogan
not effectively
portray or
communicate
the companys
image or
intended
Applicatio
n
Design
and
Planning
of
Business
Card
Design and
Planning
of Logo
and
Slogan
Level 2
There was a
moderate
amount of
required
There was a
moderate
amount of
required
elements of a
business card
The Business
letter
demonstrated a
moderate amount
of thought/effort
in being able to
attract the banks
interest and help
secure the loan.
Level 3
There was a
considerable
amount of
required
There was a
considerable
amount of
required
elements of a
business card
The Business
letter
demonstrated
a considerable
amount of
thought/efort
in being able
to attract the
banks interest
and help
Level 4
All of the
required
elements of a
business letter
were
All of included.
the
required
elements of a
business card
were included.
The business
letter
demonstrated
limited
business
communication
skills and ability
The Company
Logo and
Slogan
portrayed the
companys
image and/or
communicated
the companys
intended
The business
letter
demonstrated
moderate
business
communication
skills and ability
The Company
Logo and
Slogan
portrayed the
companys
image and/or
communicated
the companys
intended
The
business
letter
demonstrat
ed
considerable
business
The Company
Logo and
Slogan
portrayed the
companys
image and/or
communicated
the companys
intended
Total
The Business
letter
demonstrated a
thorough
amount of
thought/effort
in being able to
attract the
banks interest
Total
The business
letter
demonstrated
thorough
business
communication
skills and ability
The Company
Logo and
Slogan
portrayed the
companys
image and
communicated
the companys
intended
Total
The business
card
displayed a
limited
amount of
thought/efort
with regards
to the
use of
The
Logo
and Slogan
displayed a
limited
amount of
thought/efort
with regards
The business
card displayed
a considerable
amount of
thought/efort
with regards to
the use of
The Logo and
Slogan
displayed a
considerable
amount of
thought/efort
with regards
to the use of
The business
card displayed a
thorough
amount of
thought and
efort with
regards to the
use of
software
The
Logo
and
Slogan
displayed a
thorough
amount of
thought and
efort with
regards to the
Total
Scor
e
/5
/5
/
10
/10
/
10
/10
/10
/20
/5
/5
/
10
/50
n the continuing pursuit of the $100,000 loan from the ABC Banking Company, the
bank has asked you to prepare some much needed financial and database
information. This information will outline for the bank your estimated Revenues
and Expenses for the next 3 months, as well as provide the bank with a working
copy of the database files you intend on creating and using as part of your ECommerce venture. As a result, your next task is therefore to create a spreadsheet
of your projected revenues and expenses for a 3- month period and set up a
database to organize your inventory of products for sale.
Part A:
Create a spreadsheet for your e-commerce business that takes into consideration the
following elements:
Note: Your spreadsheet MUST cover a 3-month period of time!
Formatting - Format the spreadsheet in a professional manner.
Formulas - Create all the necessary formulas that will enable your spreadsheet
to work properly.
Graphs/Chart - Create 2 appropriate Graphs or Charts that highlight some of
the key figures that you are presenting in your spreadsheet; for example: a
graph that highlights the Sales Revenue for the first 3 months or one that
highlights the Expenses
over this same time period, or one that shows your Profit for the 3 month period,
etc. Be sure to label your graph appropriately!
Be sure to:
Print out a copy of your spreadsheet with the corresponding graphs/charts. Fit to
one page!
Print out a copy of your spreadsheet that shows the formulas you used to
calculate your answers. Fit to one page!
Your Spreadsheet MUST include the following
information
Item
Total Units Purchased (i.e. for the
Year)
Cost Price (in $)
Selling Price (in $)
Formula Tips:
Sales Revenue = Selling
Price Units Sold
Cost of Goods Sold = Total Units
Sold x Cost Price (in $) Gross Profit
= Sales Revenue Cost of Goods
Sold
Not
es:
Dont forget to include totals along the bottom of your spreadsheet
where appropriate!
You must include at least 10 items from your inventory, but you may
add more if you wish!
accurate,
neat
and
professionally done
(10 marks)
Demonstration of Appropriate Thinking
Skills
(5 marks) Total
(25 marks)
Evaluation Component
MS Excel
Formatting level of professionalism
Formulas properly done and functioning
Graphs/Charts accurate, neat and professionally done
Thinking Skills Demonstration of appropriate thinking
skills with regards to formatting, formulas, graphs, etc.
MS Excel - Total
Mark
/5
/5
/10
/5
/25
At this stage of the application, ABC Bank has asked that you show them some
samples of the marketing materials that you will be using to help promote your e
business.
1.
Using MS Publisher, prepare TWO marketing items that your business will
use to help build awareness about your newly founded corporation. Be sure
that the marketing material is informative yet creative! Your marketing
materials should be directed at your potential future customers, also known
as your target market.
Note: If you are in a group of three, then you are required to create THREE
marketing items for your business.
KNOWLEDGE
Knowledge of
the required
elements to
be contained
in Marketing
Materials
THINKING
Marketing
Material
Item # 1
the
message
conveyed
with regards
to
the
Marketing
Material
Item # 2
the
message
conveyed
with regards
to
the
Marketing
Material
Item # 3
the
message
conveyed
with regards
to the
COMMUNICA
TION
The
Summary of
why you
created the
two
marketing
APPLICATION
Use of the MS
Publisher
software in
preparation of
Marketing
Materials
(in terms of
the level of
professionali
sm, effort,
No Marketing
Materials were
submitted
No Marketing
Materials were
submitted
No Marketing
Materials were
submitted
No Marketing
Materials were
submitted
No
summary
was
included
No Marketing
Materials were
submitted
Level 1
Level 2
Level 3
Level 4
The Marketing
Materials
prepared
demonstrated
a limited
knowledge of
Item #1
communicate
d the
elements
required
in a limited
manner and
Item #2
communicated
the elements
required
in a limited
manner and
with limited
creativity/efor
Item #3
communicated
the elements
required
in a limited
manner and
with limited
creativity/efor
The Marketing
Materials
prepared
demonstrated
some
knowledge of
Item #1
communicated
the elements
required in a
moderate
manner and
with moderate
creativity/efort
Item #2
communicated
the elements
required in a
moderate
manner and
with moderate
creativity/efort
Item #3
communicated
the elements
required in a
moderate
manner and
with moderate
creativity/efort
The Marketing
Materials
prepared
demonstrated
a considerable
knowledge of
Item #1
communicated
the elements
required in a
considerable
manner and
with
considerable
Item #2
communicated
the elements
required in a
considerable
manner and
with
considerable
Item #3
communicated
the elements
required in a
considerable
manner and
with
considerable
The Marketing
Materials
prepared
demonstrated a
thorough and
accurate
Item #1
communicated
the elements
required in a
precise,
accurate
manner and
with
Item extensive
#2
communicated
the elements
required in a
precise,
accurate
manner and
with
Item extensive
#3
communicated
the elements
required in a
precise,
accurate
manner and
with
extensive
Thinking
Total
The
summary of
the
marketing
items
communicat
ed the
The Marketing
Materials
prepared
demonstrated
a limited
amount of
professionalis
m, efort,
creativity
and/or use
The summary of
the marketing
items
communicated
the purpose and
the intended
market in a
The Marketing
Materials
prepared
demonstrated
some
professionalism
, effort,
creativity
and/or use of
MS Publisher
The summary
of the
marketing
items
communicate
d the
purpose and
The Marketing
Materials
prepared
demonstrated
a considerable
amount of
professionalis
m,
effort,
creativity
The summary of
the marketing
items
communicated
the purpose and
the intended
market in a
The Marketing
Materials
prepared
demonstrated a
thorough
amount of
professionalism,
efort, creativity
and/or use of MS
Publisher
Scor
e
/5
/5
Or
/7.5
/5
Or
/7.5
/5
Or
/7.5
/15
/10
/10
/40
ABC Bank has decided that you will have to make a final formal
presentation (not to exceed 15 minutes in length)
to them, showing them all of the elements of your E-business (i.e. Tasks
# 1, 2, 3, etc). This presentation will be
your final attempt at securing the loan, so be sure to be informative yet
convincing! This presentation must be
done using PowerPoint. The presentation date has not yet been set but
will be provided to you by your teacher.
No PowerPoint
Presentatio
n was
prepared
No PowerPoint
Presentatio
n was
prepared
No
PowerPoint
Presentatio
n was
prepared
No PowerPoint
Presentatio
n was
prepared
Level 1
The PowerPoint
Presentation
prepared
demonstrated
a limited
knowledge of
Level 2
Level 3
The
The PowerPoint
PowerPoint
Presentation
Presentation
prepared
prepared
demonstrated
demonstrated
a
some
considerable
knowledge of
The
The
The
PowerPoint
PowerPoint
PowerPoint
presentation
presentation
presentation
prepared
prepared
prepared
demonstrated a demonstrated a demonstrated a
limited
moderate
considerable
amount of
amount of
amount of
thinking skills
thinking
thinking skills
with regards to skills with
with
Level 4
The PowerPoint
Presentation
prepared
demonstrated a
thorough and
accurate
The PowerPoint
presentation
communicated
the elements
required in a
limited manner
and with
limited
creativity in
this
corporations
The PowerPoint
presentation
communicated
the elements
required in a
moderate
manner and
with moderate
creativity in this
corporations
effort to secure
The
PowerPoint
presentation
communicate
d the
elements
required in a
considerable
manner and
with limited
creativity in
Total
The PowerPoint
presentation
prepared
demonstrated a
thorough amount of
thinking
skills with
regards to the
information
Total
The PowerPoint
presentation
communicated
the elements
required in a
precise, accurate
manner and with
extensive
creativity in this
corporations efort
to
secure the loan
Total
The PowerPoint
presentation
prepared
demonstrated
a limited
amount of
professionalism
, efort,
creativity
and/or use of
MS PowerPoint
The PowerPoint
presentation
prepared
demonstrated
some
professionalism
, efort,
creativity
and/or use of
MS PowerPoint
features
The PowerPoint
presentation
prepared
demonstrated
a considerable
amount of
professionalism
, efort,
creativity
and/or use of
MS PowerPoint
The PowerPoint
presentation
prepared
demonstrated a
thorough amount
of
professionalism,
efort, creativity
and/or use of MS
PowerPoint
features
Total
Scor
e
/5
/5
/10
/
10
/20
/20
/15
/
15
/50
our final task for this culminating activity involves actually launching your own
website. Create an informative, interesting and creative e-commerce website
for your business. The main purpose of your website is to sell your products
and/or services. The website should contain a minimum of 10 Web Pages that
highlight your products and/or services.
These pages MUST ALL be linked through the use of Hyperlinks. Further,
there should be a clearly defined Homepage that visitors can return to at
any point in time! Please note that the prices of your products and/or services
should be prominently displayed on each product page. You must also create an
order form that customers would fill out in order to receive their shipment(s) of
products. In an effort to increase the websites interactive and fun nature, you may
visit other e-commerce websites that ofer products or services similar to yours.
You may want to visit websites such as www.flamingtext.com and/or
www.3dtextmaker.com, in order to create some cool text effects. Also, previously
visited sites such as www.gifworld.com, may help you as you attempt to create a
fun and inviting atmosphere for people that are visiting your site. Finally, feel free
to experiment with some of MS FrontPage features, such as Dynamic HTML Efects,
Page Transitions, Web Components such as Marquees, Hover Buttons, etc. in
order to increase the creativity of your site. If you want to include some coding for
video games on your website, try out these sites: www.velocityarcade.com and
www.freeonlinegames.com . Good Luck and Have fun!
Note: Remember to take into consideration product or business
information (such as product SKUs. Prices, Sizes, etc.) that you have
decided or prepared in previous culminating tasks!
Feature:
Background/Design/Layout: Background colours chosen are
/10
/10
Graphics & Animated Efects (i.e. marquees, hover buttons, page transitions,
/10
Links
and
Total Score
/70
/40
Comments