Professional Documents
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May, 2011
By
May, 2011
By
May, 2011
Certificate of Approval
The following Summer Project Report titled "Production Cost Management and MIS Formulation A
Case Study at Integrated Steel Plant" is hereby approved as a certified study in management carried out
and presented in a manner satisfactory to warrant its acceptance as a prerequisite for the award of Post
Graduate Diploma in Management for which it has been submitted. It is understood that by this
approval the undersigned do not necessarily endorse or approve any statement made, opinion expressed or
conclusion drawn therein but approve the Summer Project Report only for the purpose it is submitted.
Summer Project Report Examination Committee for evaluation of Summer Project Report
Name
1. Faculty Examiner
Signature
_______________________
_______________________
Acknowledgement
I would like to express my heartiest gratitude to Mr. Ratan K. Saha (General Manager - HR) Adhunik
Metaliks Ltd. Kolkata for giving me an opportunity to work as a summer intern and work on the project
titled Production Cost Management and MIS Formulation A Case Study at Integrated Steel Plant. I am
sincerely thankful to Mr. Sandeep Banka (DGM, Costing & MIS) under whose guidance I have
successfully completed this project. I thank him for his consent, encouragement, and warm response and
for filling every gap with valuable ideas that has made this project successful. I would also like to thank
Mr. Siba Kumar, Mr. Sribesh Beltharia(Manager-HR), Mr. Ratan Ray (HOD-Training & Development)
and Mr. Prashant Sahoo without whose support the project would not have been completed.
I thank my college, Institute of Management Technology Ghaziabad for having given me this
opportunity to put to practice, the theoretical knowledge that I imparted from the program. I thank my
internal project guide, Prof. Gunjan Malhotra for having guided and supported me through the course of
the internship. I take this opportunity to thank my parents and friends who have been with me and offered
emotional strength and moral support.
Sincerely,
Srikanth Kumar Konduri
Abstract
Production Cost Management and MIS Formulation A Case Study at Integrated Steel Plant
By
Srikanth Kumar Konduri
Steel Industry has been the traditional growth driver of Construction, Infrastructure, Capital Goods &
Automobile sectors in India (based on the report: CRISIL research for FY2010). Research report
Indian Steel Industry Outlook to 2012 ranks India as 5th largest manufacturer of steel in the world.
As per The Ministry of Steel, Indias steel manufacturing capacity is likely to touch 124.06 million
tons by FY2012 and 293 million tons by FY2020. Steel industry contributes around 2% of the Gross
Domestic Product (GDP - $1.537 Trillion for FY2010 as per International Monetary Fund) and is
poised to grow at a CAGR of 10% during FY2010-FY2013, surpassing Indias GDP growth (8.6% for
FY2010 and 9% for FY2011). Growth is majorly fuelled by the rise in demand for construction projects
which may go up to $1 Trillion.
Gaining from the growth tide of this sector, Adhunik Group has established an integrated steel plant at
Rourkela during FY2002, which is now earning a PAT of $40.65 Million in FY2011, recording a PAT y-oy growth of 31.65%. After having completed the integration of steel making facilities over past 8 years,
now AML is looking towards optimizing its product-mix and internal operations for maximizing
profitability with existing capacity.
Purpose of this summer internship program is to study the product costing system at AML plant and
formulate an MS-Excel based MIS, which will assist in taking decisions related to product mix and
setting operational parameters.
The project deliverables are:
1. Back tracing the flow of costs from raw-material to finished rolled products.
2. Study of Coke-Oven, DRI, Sinter and FAD plants and perform a cost-driver analysis from the
perspective of quality consistency.
3. Customer, Grade classification matrices based on total Contribution and total Quantity.
4. Use of Linear Programming for optimizing product-mix of FAD plant to minimize input cost.
In order to formulate different objective functions for above mentioned plants and obtaining the
optimization solution subject to corresponding constraints using MS-Excel Solver, the exercise required
frequent interactions with the HODs of respective plants and seeking their inputs on critical aspects
affecting the plants productivity. Pivot Table is used for grouping the customers sales data and SPSS is
used for forming the Customer-Grade classification clusters.
Table of Contents
Acknowledgement..........................................................................................................................6
Abstract..........................................................................................................................................7
Table of Contents............................................................................................................................8
List of Figures...............................................................................................................................10
List of Tables................................................................................................................................10
Abbreviations..10
I
Introduction.........................................................................................................................10
1.1 Steel Sector in India...................................................................................................11
II
About AML........................................................................................................................12
2.1 Companys Vision Statement.....................................................................................12
2.2 Companys Goals.......................................................................................................12
2.3 Facilities.....................................................................................................................12
2.4 Steel Making Overview.............................................................................................13
2.5 Operations..................................................................................................................14
2.6 Production planning framework:................................................................................16
III
Case Study........................................................................................................................16
3.1 Problem Statement.....................................................................................................16
3.2 Objective....................................................................................................................16
3.3 Scope.........................................................................................................................16
IV
Project Deliverables..........................................................................................................17
4.1 Case Modeling...........................................................................................................17
4.2 Solution Framework...................................................................................................17
VII
VIII
IX
References.35
List of Figures
Figure No:
Description
Page
List of Tables
Table No:
Table 1:
Table 2:
Table 3:
Table 4:
Description
Page
Abbreviations
DRI : Direct Reduction Iron
FAD : Ferro Alloys Department
EAF : Electric arc Furnace
LF : Ladle Refining Furnace
VD : Vacuum Degasser
I Introduction
1.1 Steel Sector in India
India has traditionally been one of the major producers of steel in the world. Till FY1990s the steel
industry of India was regulated and controlled by government policies. India has set a vision to be an
economically developed nation by FY2020. The steel industry is expected to play a major role in India's
economic development in the coming years. The steel industry of India has a very high growth potential
and is expected to register significant growth in the coming decades. India is expected to emerge as a
strong force in the global steel market in coming years.
Steel industry has a major role to play in the
economic growth of India. With new global
acquisitions by Indian steel giants, setting up of
new state-of-the-art steel mills, modernization of
existing plants, improving energy efficiency and
backward integration into global raw material
sources, India is now on the center of the global
steel map. Consumption of steel in the
construction sector, industrial applications, and
transport sector has been on the rise and special
steel usage in engineering industries such as
power generation, petrochemicals and fertilizer
industry is also growing.
India has retained its position as the 5th largest
Figure 2: Pie chart showing production of crude steel across the world
II About AML
Adhunik Metaliks Limited (AML), the flagship company of Adhunik Group, has emerged as one of the
fastest growing alloy, special and construction steel manufacturing companies in the country with
significant presence in mining and power sectors through its subsidiaries. It has completed almost all
major capital expenditure for both backward and forward integration and emerged as an integrated
manufacturer of special steel with downstream utilization of products. It has set up an integrated steel
plant of 0.45 million ton at Sundergarh, Orissa, with state-of-the-art technology.
Within a very short span of time, the products of the Company have been recognized by the major
automobile component manufacturing and automobile companies like Tata Motors, Mahindra and
Mahindra, Guru Nanak Forging, Ramkrishna Forging and many more. The company is catering to a
diversified market comprising automobiles, telecom, power, railways, engineering, oil & gas and
construction sectors.
2.3 Facilities
The company set up an integrated steel plant of 0.45 million ton per annum at Sundergarh, Orissa, with
state-of-the-art technology. The company has its Corporate Office in Kolkata. The company has
Coke-Oven Plant: Fulfills the Coke requirements of the plant by producing it from Coal.
Sinter Plant: Produces Iron-ore Sinter using the iron-bearing waste material generated within the
plant. It is used in Blast Furnace to enhance the process of hot-metal making.
DRI Plant: Produces Sponge-Iron by directly reducing the Iron-Ore in solid state using CO gas.
It forms 50%-55% of charge-mix in the EAF of SMS plant.
MBF Plant: Produces the hot-metal using Iron-Ore and Sinter and is tapped by SMS plants.
SMS Plant: Produces steel products in the form of Billets/Blooms using the Sponge-Iron from
DRI and hot-metal from MBF.
Rolling Mill Plant: Rolls the Billets/Blooms produced from SMS plant as per the customer
specifications to ensure adequate compactness.
Captive Power Plant: Partly satisfies the power requirements of this steel plant. It utilizes the flue
gases generated from DRI plant to fuel the turbines and generate electricity.
Coal-Washery Plant: Crushes and washes the incoming Coal to make it suitable for DRI process.
AOD Unit: Argon-Oxygen-Decarburize is used to remove the remaining Carbon from the
processed hot-metal of SMS plant in the presence of an inert gas, used for producing high quality
stainless steel grades.
2.5 Operations
The products manufactured in AML are:
Billets: These are long rectangular blocks of steels which would need further processing for
making auto parts from it.
Billets Size
125 x 125
160 x 160
200 x 200
Bloom Size
240 x 240
300 x 320
The price of the Billets varied from Rs 44000/- to 22000/- per ton according to the grade quality.
Rolled Products: Billets are further processed into Rolled products in Rolling Mill that are used in
forging process for the production of auto parts. Rolled Products include Round Cornered Square
(RCS), Round Bars, TMT product, Wire Rods. According to the grade quality the price of Rolled
product varied from Rs 66000/- to Rs 23000/- per ton.
Pig Iron: This is the crude form of Iron that is sold to other manufacturing companies. The price
of Pig Iron is steady and it varies only with the fluctuations with the Iron prices in the world. The
price is around Rs 23000/-.
Semi-Finished Ferro Alloy: These are special carbon steels manufactured in FAD-Ferro Alloy
Division. These Steels are used in making bearings, gears and other auto parts. These are special
steel alloys and the prices of these steels vary from Rs 81000/- to Rs 35000/- depending on grade
quality.
Others: The various other products of AML include trading material, semi-finished gases, sized
coal, stores and spares etc.
The total production capacity of the plant is 0.45 million ton per year. Out of this Billets, Rolled products,
Pig Iron, Semi Finished Ferro Alloys form 0.38 million ton.
Figure.4 shows the percentage quantity of the products sold by AML during FY2010. It can be seen from
the graph that Billets constituted largest according to the volume sold, followed by Rolled Products, Pig
Iron & Semi Finished Ferro alloys. Sales of billets & higher value rolled products increased 22% & 15%
y-o-y and 23% & 3% q-o-q respectively due to higher demand in the domestic Auto industry.
Figure.5 shows the contribution of each type of product to the total revenue of the company during
FY2010. As seen from the graph Rolled products contribute the highest followed by Billets, Pig Iron and
Ferro alloys. The total revenue of AML during FY2010 is $292.5 Million.
3.2 Objective
To report the operational aspects of production houses from the financial perspective.
To formulate a pilot Linear Programming model for optimizing product-mix of FAD plant and
trace the costing of a particular steel grade from Rolling Mill to that of production houses.
3.3 Scope
Scope of the study is limited to the production cost details available for March 11.
Maximum capacities and efficiencies are limited by the corresponding parameters during the
month of achieving best ever production volumes achieved till date.
IV Project Deliverables
Analyzing major cost drivers of DRI Plant and formulating costing relationships.
Analyzing major cost drivers of Sinter Plant and formulating costing relationships.
Classifying customers and grades into Quantity-Contribution matrices and identifying value
adding customers, grades.
Back tracing Product Costing from the Rolling Mill plant to the basic production houses.
40CR4B Rolled
40CR4B Billet
Rolling Mill
40CR4B finished
product
(Max. = 81%)
Every cost component is calculated in two phases: In phase-1, the quantity of component consumed
per ton of production will be found and in the phase-2, that quantity will be multiplied by
Coke
Coke Fines
MBF
Sinter
Coke Solid residue obtained from destructive distillation of Coal. It accounts for 60% of hot
metal cost in blast furnace. Performance of blast furnace is significantly influenced by the Coke
quality. Coke quality is a function of its Ash Content, Carbon Content, Size, Moisture, Coke
strength after reaction. Usage of Coke with high ash content and poor strength leads to high Coke
rates in BFs.
Selective Crushing can be done to have a better control of Coal size, homogeneity, M10 index
improves from 1.5 to 2 over a base of 12. (based on pneumatic classifier)
Carbonization technique will achieve maximum technological and economic benefits. Leads to
High Capacity (Increase height/width of ovens), High Throughput (Increasing the flue
temperature narrowing oven width, adoption of thinner walls) ovens. But the trend is reversing
now, oven widths are becoming more (610mm), height-7.85m, Volume-70 Cu.m
of
Iron-Ore fines (-10mm)
Coke Breeze
Sinter Plant
Sintered
Iron-Ore
Better is the raw material blending, more will be the cost savings from reduced use of Coke.
Instead of feeding lime dust through buckets, it is more beneficial to feed it in definite ratio
in incremental levels from a pressurized tanker through a separate feeder.
An addition of XRF machine will greatly help in obtaining quality consistency, as more
sampling can be done in a shorter time in a day.
Presently, Sinter constitutes 65%-70% of Iron in the hot-metal produced from MBF.
The content of FeO in Sinter has to be maintained at an optimum range of 8.5% - 9%, this content is in
inverse relationship with the amount of Coke used.
However, Coke usage should not be increased to the level that melting happens in Sinter plant.
(Temperature: 1250 - 1300 degree Celsius)
For the plant to be more productive, breakdowns have to be reduced (due to dust
emissions), along with minimum stoppage to ensure continuity of operations. Between
Productivity & Raw-Material quality, improvement of latter factor leads to more
production of Sinter.
However, reduction in the delay time is also an important factor to support above improvement, as
it increases plant utilization.
Sinters of size 10-50mm are sent to BF.
Since fluxes enter the burden as Sinter in a calcinated form and reduces thermal load, thus
reduces the coke rate. Slag in BF forms easily and at correct level. [Limestone-CaCo 3, DolomiteMgCo3, CaCo3
As
the
Slag
Volume increases, the HB temperature in MBF reduces, which in turn reduces the
productivity of blast furnace.
As the %FC in
Coke
Fines
used
for
Sintering
process
increases, the
specific Coke
consumption
reduces, thereby
results in cost
savings
and
pollution reduction.
The below equation shows the relationship between amount of Coke Input used and the Al2O3%,
Fixed Carbon%, obtained after performing a regression analysis.
It can be inferred from the above equation that for a particular range of FC% in the coke fines used in
Sinter production, the amount of Coke Input will vary in proportion with the Al2O3%.
Coal Washery
Coal
DRI
Plant
Sponge
Iron
Coal used in DRI kilns should have high % of Carbon, for producing higher reducing gas
temperature. (Greater than 2.5%) Hot (7000C) high % Carbon in DRI also reduces Carbon
Dioxide generation. Ancillary Oxygen support system will help to improve % Metallization,
which in turn improves yield-charge to liquid steel. DRI should be charged continuously (better
coordination for better feed-rate) if it forms more than 35% proportion of charge-material in EAF,
remaining being hot metal (around 45%) and rest the scrap. (3%) The FC% in Coal has to be
maintained at a standard of 45%.
Strong negative correlation between Production of Lumps & KWH Consumption per ton . More
is the production of Lumps; less will be the consumption of KWH. For every 1% increase in the
production of lumps, there will be 41% reduction in the consumption of KWH
Fluctuations as depicted by below picture needs to be reduced so that the process variations can
be studied in a batter way for finding ways to reduce the cost.
6.5
Observations from the study of FAD Plant:
Ferro Alloys
Division Plant
Ferro Alloys
Ladle Refining
Furnace
The objective is to determine which kind of inputs to be produced for producing the alloys so that the
overall cost of production is minimized.
The problem has been formulated in MS-Excel spreadsheet and is solved using the Solver Add-in of
MS-Excel, the steps of execution are mentioned below:
The constraints were related to that of Mn/Fe ratio and Total Mn quantity produced.
3.5 <= Mn% / Fe% <= 3.55 and 750 <= Mn Quantity (in Kg.) <= 755
Figure 13: Constraints, objective function for optimizing FAD production cost
The final results obtained for the combination of input quantities for minimizing the production cost
is as follows:
As it can be clearly inferred from the above results that the solver is suggesting not to use the
materials M2 & M4 as inputs while use the mentioned quantities of M1 & M4 to reach goal.
%
contribution
5.28
4.55
3.78
3.58
3.44
2.68
2.37
2.19
1.88
1.63
1.58
1.55
1.45
1.42
1.35
1.30
1.28
1.13
1.10
1.06
20 Customers
contribution to
greater than
These 20 companies have to be retained at any costs and constant feedback has to be taken from them to
keep a check on their satisfaction levels. If these companies increase their buying activity from AML by
1% it would result in 0.45% increase in total revenue.
We further analyzed the sales data from April 2010 to March 2011 product wise to identify the key
customers for various steels. Billets, Rolled Products, Pig Iron and Semi Finished Ferro Alloys make
large portion of the steels produced in AML (nearly 90% of the total output of the plant).
7.2 Billets:
The total number of companies that brought billets from AML from April 2010 to March 2011 is 174. Out
of these 174 companies Top 20 companies contributed nearly 70% of total revenue from billets. These are
categorized into A priority customers. Also these 20 customers contributed more than 1% individually to
the total revenue from billets.
Of the rest 41 companies contributed 0.25% to 1.00% individually to the total revenue from billets and
these are categorized as B priority customers. The remaining 112 are categorized as C priority
customers.
%
contributio
n
13.8
10.86
6.66
5.71
4.30
3.06
2.42
2.21
2.20
2.09
1.95
1.90
1.59
1.59
1.57
1.40
1.29
1.28
1.24
1.21
1.06
If the sales of any one of the company is increased by 1% then it will result in 0.7% increase in the
revenue of the company. These companies are of vital importance and their retention is must. Constant
feedback should be taken from these companies to understand their needs and expectations.
%
Contributio
n
BELLOTA
AGRISOLUTIONS
AND
TOOLS PVT
DIVYANSH STEEL PVT LTD
KEC INTERNATIONAL
VENUS ROLLING MILLS PVT. LTD
SAWARIA PIPES PRIVATE LIMITED
ICOMM TELE LTD
2.42
1.59
10.86
1.59
2.09
5.71
7.3.1 List of Top customers for rolled products from April 2010 to March
2011.
7.3.2 A
Rolled Product
The price of the
varies from Rs
23000/- depending
quality.
Given
the customers of
who buy high
products.
NEEPAZ V-FORGE(I)LTD
AHMEDNAGAR FORGING LTD.
RAMKRISHNA FORGINGS LTD.
TATA MOTORS LTD
ADHUNIK POWER & NATURAL
RESOURCES
HAPPY FORGINGS LTD
AMTEK AUTO LTD
RIJ ENGINEERING PVT LTD
SMI-AMTEK CRANKSHAFT PVT.
LTD.
HIM
TEKNO
LTD.
Name
of FORGE
the company
MILESTONE
GEARS
JMT AUTO LTD PVT LTD
NEW ALLENBEERY WORKS
VISHAL ENGINEERING
ENGINEERS LIMITED
TALBROS
ANANT
STEEL CORPORATION
HINDUSTAN
MOTORS LTD.
BHARAT
FORGE
SOUTHERN LTD.STEELS
&
JMT AUTO LTD
FORGINGS
TRINITY INDIA LTD
AADINATH ASSOCIATES
SADHU FORGING LTD
TEKNO FORGE
LTD.
MHIM
M FORGINGS
LIMITED
%
contribution
11.36
7.40
5.01
4.71
3.37
3.11
2.37
2.27
contributio
2.03
1.87
n
1.80
1.29
1.69
0.82
1.64
1.38
0.93
1.36
0.89
1.29
1.28
1.00
1.26
1.87
1.18
Category
Customers:
rolled
products
66000/to
Rs
on
the
grade
below is the list of
category A and
quality
rolled
If the contribution of the category A customers increases by 1% then the total revenue from that product
type increases by 0.7%.
7.4.1 List of the Top customers of Pig Iron from April 2010 to March 2011.
7.4.2 Semi
Ferro
% contribution
10.02
9.33
8.42
7.83
NEETESH UDYOG.
4.79
3.95
3.44
3.13
2.75
2.52
Finished
Alloys:
7.5 List of Top customers of Ferro alloys from April 2010 to March 2011.
Name of the Company
ADHUNIK ALLOYS & POWER LIMITED
JAGDAMBA IRON & STEEL PVT. LTD
PRIME ALLOYS
JINDAL STEEL & POWER LTD
KAY BEE INDUSTRIAL ALLOYS P LTD
JAY AMBEY ENTERPRISES
MITTAL CORP LTD
ESSAR STEEL LTD
SMC POWER GENERATION LTD
SIDDHARTH MERCANTILE PVT. LTD.
BHUSHAN POWER & STEEL LIMITED
MUKUND LTD. A/C KALAYANI STEELS LTD
RAGHAV STEEL
SCAN STEELS LTD.
REMI METALS GUJARAT LIMITED
FLUXMIN METAL P. LTD.
FERMET ROHSTOFFHANDEL GMBH
% contribution
8.34
8.32
7.24
7.23
5.70
4.91
2.94
2.77
2.51
2.12
2.09
1.95
1.94
1.91
1.83
1.72
1.69
1.61
%
contribution
5.70
2.94
1.95
1.94
1.83
The companies from the above list should be targeted so as to increase the revenue of the company. As
these are customers of high value, constant feedback should be taken to know their expectations and
perceptions of the company.
Coke Oven: Selective Crushing can be done to have a better control of Coal size, homogeneity,
M10 index improves from 1.5 to 2 over a base of 12. (based on pneumatic classifier) Water
quenching reduces Coke quality (0.36-0.42 GCal. Of heat is lost per ton of Coke, pollution),
Opposite to above and effective one is dry cooling in an inert atmosphere.
DRI Plant: Strong negative correlation between Production of Lumps & KWH Consumption per
ton. More is the production of Lumps; less will be the consumption of KWH. For every 1%
increase in the production of lumps, there will be 41% reduction in the consumption of KWH
MBF Plant: As the Slag Volume increases, the HB temperature in MBF reduces, which in turn
reduces the productivity of blast furnace.
Sinter Plant: It can be inferred from the above equation that for a particular range of FC% in the
coke fines used in Sinter production, the amount of Coke Input will vary in proportion with the
Al2O3%.
It can be inferred that the increase of Al2O3% in the composition of Sinter will lead to an
increase in the Slag Volume coming out of MBF.
FAD Plant: Do not use the materials M2 & M4 as inputs while use the mentioned quantities of
M1 & M4 to reach the goal of minimizing input-mix cost of FAD plant, subject to the constraints
of
3.5 <= Mn% / Fe% <= 3.55
and 750 <= Mn Quantity (in Kg.) <= 755
Top 20 companies whose individual contribution towards companys revenue is more than 1%
have to be retained at any costs and constant feedback has to be taken from them to keep a check
on their satisfaction levels. If these companies increase their buying activity from AML by 1% it
would result in 0.45% increase in total revenue.
Category A Billet customers pay more than Rs 30000/- per ton for billets. These customers
should be targeted for increasing the revenue of the company.
If the contribution of the category A Rolled product customers increases by 1% then the total
revenue from that product type increases by 0.7%.
IX References:
Research Paper
Indian Steel Industry sees faster recovery from Global slowdown, Union Budget Analysis &
Outlook 2010-11, CRISIL Research, pp. 83-85.
Indian Steel Industry Outlook to 2012, Market Research report, RNCOS Industry Research
Solutions.
Government Publication
Sector Wise GDP of India, business.mapsofindia.com, Share of sector wise contribution to GDP
in India 2010.
Books
Thomas P. Edmonds, Bor-Yi Tsay and Philip R. Olds (2008), Fundamental Managerial
Accounting Concepts, 4th Edition, Tata McGraw-Hill Publications
Journal Paper
World Steel Review-June 2011, World Steel Production Report, ISSB Monthly World Steel
Production Review.
International Journal of Operations & Production Management, Vol. 17 No. 6, 1997, pp. 592-610.
MCB University Press, 0144-3577