Professional Documents
Culture Documents
ILMPOSSIBLE
MAKE IT SIMPLE
MAKE IT SIMPLE
The Cause
Organizing the initiative and breaking it into three
simple steps
MAKE IT SIMPLE
Mobile
MAKE IT ACTIONABLE
Making ILMBASSADORS
MAKE IT ACTIONABLE
Subjective to Objective
Exploiting each TouchPoint
MAKE IT ACTIONABLE
Unfolding Story
Unfolding
Story
Task 2: Making it
relevant to Social Culture
Unfolding
Story
Task 3: Using Ilmbassadors
aggregate content which
would further endorse the
reason for the cause
Unfolding Story
Task 4: Value them by
taking their opinion
To Create
Authorize the Community and trust them to recreate content
which would result in User Generated Content
Provided the community with creative assets of the initiative
and let them create and share things- blogs, posters, caps and TShirts were being designed by the Users
COLLABORATE
To Create
COLLABORATE
To Facilitate
Direction was being given to
every ilmbassador to complete
the tasks and spread the word,
in the form of:
Presentations
Tools Kilts
Quick Tips
COLLABORATE
:MAKE IT SIMPLE
:TOUCH THE HEARTSTRINGS
:MAKE IT ACTIONABLE
:GIVE DEADLINES
:COLLABORATE
:PULL OFFLINE ONLINE