Hyundia Vs Toyota

Study on secondary car market of Maruti Suzuki, Hyundai & Toyota
Chapter 1
INTRODUCTION
Presidency College, Bangalore
2012-2014
1. INTRODUCTION
Automotive industry is one of the larger markets in the world. It is one of the firmestrising markets in
the world especially in India. The automobile industry, one of the core sectors, has
undertakenconversion with advent of new business, technology and manufacturing technique in the
presence of globalization and liberalization the sector seems to be optimistic of posting strong sales in
the next few years in view of a reasonable rush in demand. India is one of the worlds largest
automobile industries. Easy accessibility of finance and growing income levels are inspiring the middle
class population to upgradetheir two wheelers to a car or to purchase new car or two wheelers. Besides,
the increasing organized used car market has also been a positive development factor in the used car
market of the country. Now there are lot of un organized and organized players to promote this
segment.
India is now becoming a manufacturing midpoint of high-end vehicles meant for transfer to China
recently ford has started one engineering unit in Chennai. The US-based motorbike maker Harley
Davidson, Austrian motorcycle manufacturer KTM and Mahindra & Mahindra have also favored to set
up manufacturing facilities in India than in the relatively low-cost China and export the production.
Indias vehicle manufacturing is stands in sixth position in the world with an annual
manufacturingof 3.9 million units in 2011. Currently India is the 3rd largest exporter of car in Asia.
As of 2010, India accommodating 40 million passenger vehicles. More than 3.7 million automotive
vehicles were produced in India in 2010 (an increase of 33.9%), making the country the second (after
China) fastest growing automobile market in the world in that year. According to the Society of Indian
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Automobile Manufacturers, annual vehicle sales are projected to increase to 4 million by 2015, no
longer 5 million as formerly projected.
The majority of India's car manufacturing industry is based around three areas in the west, south, and
north.Chennai is the major with 35% of the revenue share in the southern hub. The western hub
near Mumbai and Pune provides to 33% of the market and the northern hub around the National
Capital Region contributes 32%. Chennai, houses the major processes of all big car manufactures.
Chennai accounts for 60% of the country's automotive exports.
Gurgaon and Manesar in Haryana form the northern cluster where the country's largest car
manufacturer,Maruti Suzuki, is founded.The Chakan corridor near Pune, Maharashtra is the western
cluster with companies like , Skoda, Mahindra and Mahindra, Tata Motors, General Motors,
Volkswagen Mercedes Benz, Land Rover, Jaguar Cars, Fiat and Force Motors having assembly plants
in the area. Nashik has a major base of Mahindra and Mahindra with a SUV assembly unit and an
Engine assembly unit.Aurangabad with Skoda and Volkswagen also forms part of the western cluster.
Another emerging cluster is in the state of Gujaratwith manufacturing facility of General
Motors in Halol and further planned for Tata Nano at their plant in Sanand. Ford, Maruti Suzuki
andPeugeot-Citroen plants are also set to come up in Gujarat.
In India, the automobile industry themselfprovides straight employment to more than 5 lakh persons. It
pays 4.8 per cent to Indias GDP and 19 per cent to Indias indirect tax revenue. Till early 1980s, there
were very limited players in the Indian auto sector like Hindustan motors, Premier etc, which was
suffering from low volumes of production, outdated and deficient technologies. With de-licensing in
the 1980s and opening up of this sector to FDI in 1993, the sector has developed rapidly due to the
entry of global players.
A quickly growing middle class, rising per capita incomes and comparatively easier availability of
finance have been driving the vehicle demand in India, which in turn, has prompted the government to
invest at extraordinary levels in roads infrastructure, including projects such as Golden Quadrilateral
and North-East-South-West Corridor with feeder roads.
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The above statistics explains the situation of new cars in Indian market. However, used cars are
also being sold like hotcakes. Used car segment has emerged as one of the major industries in India.
According to a latest analysis, the yearly used-car demand in the Indian market is around 1.4 million
cars. To benefit from the flourishing trend, leading organized manufacturers like AutomartindiaLtd and
Maruti's True Value have made a venture into the used- car business. Unlike other unorganized
companies, they offer guarantee of accurate ownership and accident certification to their customers and
sellers along with superior quality and benefits like warranty period and free repair services. In the past
few years around 55 latest used cars models have been launched in India. Many car owners want to
replace their present vehicles with the newer brands. Thus used-car market has been generating large
revenue. There are various criteria applied in the market in selling of the used-cars. Any person
thinking to buy used-car does so primarily with the intention of investing fewer amounts which
otherwise he would have to pay for the newer-one. Predominantly, the pricing consideration is based on
the year of make according to the market trend. Of course other factors are also involved in the entire
process of the transaction.
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Chapter 2
PROFILE OF THE ORGANIZATION
2.1 MARUTI SUZUKI

Maruti Suzuki India Limited is an automobile company and it is formerly known as Maruti Udyog
Limited and it is the subsidiary unit of Japanese automobile and motorcycle manufacturer Suzuki. Up
to 2012 they had a market share of 37 percentage of Indian passenger car market.
Maruti Suzukicompany started out in 1982 in Gurgaon, Haryana. Little did the then silent suburb of
New Delhi know, that it was going to become the epicenter of the automobile mutiny in India. The year
marked the birth of the Maruti Suzuki factory. India turned out 40,000 cars every year. The new Maruti
Suzuki 800 hit the streets to begin a whole new chapter in the Indian automobile industry.
Maruti suzuki set out with an obsession for customer delight, one that was unheard in the corridors of
automobile manufacturers then. It was about a commitment to create value through innovation, quality,
creativity, partnerships, openness and learning. It created a road that was going to lead the world in to a
whole new direction, laid out by Maruti Suzuki.
Today, Maruti Suzuki alone makes 1.5 million Maruti Suzuki family cars every year. Thats one car
every 12 seconds. Maruti Suzuki drove up head and shoulders above every major global auto company.
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Yet Maruti Suzuki story was not just about making a mark. It was about revolutionary cars that
delivered great performance, efficiency and environment friendliness with low cost of ownership.
Thats what Maruti call true value. Maruti Suzuki built their story with a belief in small cars for a big
future. Their story encouraged millions of Indians to make driving a way of life. India stepped up with
their vision to take on the fast lane. A comradeship had begun. Something incredible had begun.
A team of over 9000 dedicated and passionate professionals that turned out 14 cars with over 150
variants. The drive is backed up by a nationwide service network spanning over 1422 cities and towns
and a sales network that spreads across 980 cities, 2 state of the art factories. A diesel engine plant with
a capacity upped to turn out 7 lakh diesel cars a year. And a commitment to road safety to make Indian
roads safer.
18.28% of Maruti Suzuki company was owned by the Indian government, and 54.2% owned by Suzuki
company of Japan. In 2003 25% of company shares are sold by initial public offering by the BJP
government. As of May 2007, the government of India sold its 18.28% of ownership to Indian financial
institutions and now government of India doesnt have any stake in Maruti Udyog.
HISTORY
Maruti udyog limited is shortly known as MUL was established in the year 1981 but the actual
production was started only in the year 1983 and their first car was Maruti 800. It was the only modern
car available during at that time and their competitor during at that time was Hindustan Ambassador
and premier padmini both of those companies were 25 years out of date at that point of time.
BEGINNINGS
Marutis history begins in 1970 when they started a private limited company named Maruti technical
services and it is shortly known as (MTSPL). The main purpose of this company was to design and
manufacture a wholly indigenous motor car. In 1971 a company called Maruti limited was incorporated
under the leader ship Sanjay Gandhi and he is also became the first managing director of Maruti
limited. Unfortunately in the year 1977 the company goes to liquidation. A year after the death of
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Sanjay Gandhi in 1978 with the help of his mother Indira Gandhi a new company called Maruti Udyog
Ltd incorporated.
Suzuki enters
In the year 1982 a Joint Venture Agreement is signed between Suzuki of Japan and Maruti udyog
limited. Initially Suzuki imported car from Japan later they decided to use only 33% indigenous parts.
This upset the local manufactures like Hindustan Motors, Premier Padmini etc. Even the Govt of india
promote Maruti by adjusting the petrol Tax and lowering the excise duty and all. Finally in the year
1983 Maruti introduced a new model called Maruti 800 and it was huge success during at that time and
this model was based on the SS80 Alto ad it was the first affordable car. Later in the year 1984 they
introduced a model called Maruti van and after that 1985 they introduced another new model called
Gypsy and it was based on Suzuki SJ410. In the year 1987 the company started exporting car to
European nations and to other neighboring countries. By 1988, the capacity of the Gurgaon plant is
increased to 100000 units per annum
2.1.1 MARUTI TRUE VALUE

Maruti True Value business expands the family of Maruti customers, providing reassurance to existing
Maruti customers about resale of their cars and further emphasizes Marutis Commitment towards
enhancing customer satisfaction by continuous association during the vehicle ownership life cycle.
No one knows your Maruti car better than Maruti - based on this premise, Maruti channelizes its
expertise to ensure that transactions in pre-owned cars are transparent and fair. Through that, the
company endeavors to extend the relationship and emotional connect that it enjoys with the customer.
True Value has transparent and fair evaluation process, which is currently missing in the largely
unorganized market for pre-owned cars. Maruti True Value processes and systems ensure that the seller
gets
the
right
price
and
is
paid
promptly.
Under True Value, the seller has the option to be paid in cash /cheque, or get a True Value car in
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exchange or a brand new Maruti Suzuki car in exchange. True Value category cars bought by Maruti
True Value dealers are taken to state-of-the-art workshops.
True Value Category cars are refurbished in state of art workshops using Maruti Genuine Parts and by
skilled technicians. These cars are then sold through maruti True Value outlets.
As a mark of confidence, and to provide reassurance to customers, every vehicle bought under Maruti
True Value is inspected and certified by Maruti Engineers and the Car carries a one-year warranty and
three free services. Convenient finance options are also offered to buyers of Maruti True Value cars.
2.1.2 VISION AND MISSION STATEMENT

Vision
Visions of any company are those values on which company works. As the MUL is started by
Governmental initiatives it tends to be more consumer oriented and hence cost effective, but on the
other hand Suzukis participation ensures not only need of the profit, but of the need of maximum
profit. The only way for this Noras dilemma of selecting principals for companys working vision ,was
to maximize profit and reducing cost by maximizing output and sales Hence MUL declared its Vision
as-
The Leader in the Indian Automobile Industry, Creating Customer Delight and Shareholder's Wealth;
eventually become a pride of India
Mission
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Mission is the statement of an organizations purpose, what it want to accomplish in the larger
environment and its goals which are specific, realistic and motivating. Missions are described over
visions and visions demand certain objectives. The main objectives/Missions of MUL are:
- Modernization of the Indian Automobile Industry.
- Developing cars faster and selling them for less.
- Production of fuel-efficient vehicles to conserve scarce resources.
- Production of large number of motor vehicles which was necessary for economic growth.
- Market Penetration, Market Development Similarly Product Development and Diversification.
- Partner relationship management, Value chain, Value delivery network.
2.1.3PRODUCT PROFILE
1. 800
2. Omni
3. Gypsy king
4. wagonR
5. Swift
6. Swift DZire
7. A star
8. Ritz
9. Eeco
10. Alto K10
11. Maruti Ertiga
12. Maruti XA Alpha
13.Maruti Stingray
14. Maruti Suzuki Celerio
15.Kizashi
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16.Grand vitara
2.1.4 COMPETITORS
The main competitors of Maruti Suzuki are

1. Hyundai motors india limited
2. Tata motors
3. Mahindra & Mahindra
4. Toyota
5. General motors
6. Nissan India
7. Renault India
8. Skoda
9. BMW
10. Audi
11. Mercedes Benz
12. Honda motors
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2.1.5 MARKET SHARE
Maruti suzukiindia Ltd, Indias largest car manufacturer share has increased as they recovered from a
labour unrest at its manesar plant that had crippled production in 2012 and they sold more vehicles in
small towns and villages.
Maruti saw its share in the passenger car market increases almost 6% points to 49.24% from 43.85% in
the year ago, according to society of indian Automobile Manufactures (SIAM). Roughly we can say
that currently they are holding a market share of 50%. From this data we can say that Maruti is holding
big market share compare to Marutis competitors.
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2.1.6 MILESTONES ACHIEVED/ AWARDS RECEIVED
1. Ranked as Indias Most Respected Automobile Company by leading business magazine,
Business World, 2007

2. Golden Peacock Award 2012 for Occupational Health & Safety Performance in
Automobile Sector in 2012.

3. Excellent Partner award by Army on its Diamond Jubilee Celebration in automobile category
for car supply under CSD scheme, 2008.
4. ICSI National Award for Excellence in Corporate Governance, 2009.
5. Hall of Fame award for single handedly changing the face of Indian automobile Industry by
Car India in 2011.
6. NHRDN Trailblazer Award 2010 for HRD Excellence.
7. Ranked fourth in an Index of thought leaders in India published by London-based
communication agency- Globe Scan.
8. The Economic Times & Avaya Global Connect Limited awarded Maruti, the Avaya
Global Connect- Customer Responsiveness Award in the automotive category in 2006 & 2007.
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9. Golden Peacock Award for sustainability in 2012.

10. Golden Peacock Award for excellence in the field of Environment Management in Automobile
Sector in 2007.
11. ICSI National Award for Excellencein Corporate Governance, 2009.
12. Gold for Maruti Suzuki at the India Manufacturing Excellence Awards (IMEA), 2009,
organized by the Economic Times in partnership with Frost & Sullivan.

13. Maruti ranks 91 in Forbes magazine list of worlds 200 most reputed companies. In the
automotive sector, Maruti ranked 7th in the world in 2005.

14. 2009 Global Reputation Pulse study: MSILs global reputation ranking up from 77 to 49- all
companies, all sectors. Global reputation ranking up from 4 to 3 Global Car companies
category.
2.1.7 CORPORATE SOCIAL RESPONSIBILITY
Maruti Suzuki tries to minimize the carbon footprint of its manufacturing facilities, products and
supply chain operations. The Company believes that investing in environment friendly technologies
makes business sense as it brings good returns in the medium to long term.
The environment policy of the Company promotes energy conservation, 3Rs (Reduce, Reuse and
Recycle), green procurement, environment friendly mobility and environment consciousness among its
direct stakeholders. Going beyond compliance, the Company works closely with its parent company,
Suzuki Motor Corporation, to introduce the latest environment friendly technologies in India, much
ahead of statutory requirements.
Maruti Suzuki became the first automobile company in India to register a Clean Development
Mechanism (CDM) project with the United Nations Framework Convention on Climate Change
(UNFCCC). In due course, the Company will earn tradable carbon credits. The Company sends all its
hazardous waste to the cement industry for co-processing. All new vehicles are free of hazardous
substances and comply with European End of Life vehicle regulations. The Company is working
towards continuously improving the fuel efficiency of its cars.
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2.1.8 SWOT ASSESMENT
Maruti Suzuki is the market leader in India in car manufacturing and also MarutiSuzuki got an amazing
brand equity. Here is a SWOT of Maruti Suzuki.
Strengths
Maruti Suzuki is having largest network of dealers and after sales service centers in the country.
Maruti Suzuki has good market share so company is getting huge revenue from its after sales
service.
Maruti Suzukis strong brand value and its loyal customers are one of the biggest strength of
Maruti.
Maruti Suzuki is the first company start to start second hand vehicle sales through its Truevalue entity.
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Comparing to other companies Maruti is having wide variety of cars with good fuel efficiency
Weakness
MUL cars are having low quality interior compare to other quality players like Hyundai and all.
Intervention from Government due to having share in MUL.
Companys labour unions are not in good terms with management.
Younger generations started getting a great affinity towards new foreign brands.
Maruti is not having SUV segment like other players
Opportunities
Maruti introduced a LPG version of WagonR and now they are getting good response from
market
Export capacity of the company is giving new hopes in international market
Income levels of people in India are increasing. So this is a big opportunity for Maruti.
Maruti DZire is now capturing the sedan segment
Maruti can launch electric car cars for a much better substitute of the fuel.
Threats
Maruti recently faced a decline in its market share

China may give good competition as they are planning to enter Indian car market
Launch of other car companies small car may result in the decline of alto sales
Many foreign companies are entering to Indian car market
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2.2HYUNDAI
Hyundai motor India limited is a wholly subsidiary of Hyundai motor company which is a
South Korean multinational automotive manufacturer headquartered in Seoul, South Korea. Currently
HMIL is the largest passenger car exporter and also they are the second largest car manufacturers in
India after MarutiSuzuki. It currently market 10 car models across segment.
In the A2 segment they are manufacturing Eon, santro, i10, Grand, xcent and the i20,In the A3 segment
they are manufacturing only one model called verna , in the A5 segment they are manufacturing sonata
and in SUV segment they are manufacturing the SantaFe.HMILs fully integrated state-of-the-art
manufacturing plant near Chennai boasts advanced production, quality and testing capabilities. HMIL
forms a critical part of HMCs global export hub. It currently exports to around 120 countries across
EU, Africa, Middle East, Latin America, Australia and the Asia Pacific. HMIL has been Indias number
one exporter for the past eight years consecutively. To support its growth and expansion plans, HMIL
currently has 388 dealers and more than 1000 service points across India. In its commitment to provide
customers with cutting-edge global technology, HMIL set up a modern multi-million dollar R&D
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facility in Hyderabad. The R&D center endeavors to be a center of excellence in automobile

engineering.
History
Hyundai motor India was formed in the year 1996 and the parent company of HMIL is a South
Korean multinational automotive manufacturer headquartered in Seoul, South Korea and they launched
their first car in the year 1998 in Indian market and that was a runway success. At the time when they
entered into Indian car market there were only five major car manufacturers at that time like Maruti,
Hindustan, Premier, Tata, and Mahindra and gradually Hyundai became the big competitor for Maruti.
After they launched their santrothey became the second largest automobile manufacturer and the largest
automobile exporter in India. Now HMIL is giving good competition to Maruti.
2.2.1 HYUNDAI H PROMISE

Hyundai Motor India Ltd. has started its certified used car program under the brand name Advantage
to give good quality used cars to Indian Customers. Vehicle are certified by Hyundai Engineer using
147 check points and comes with Hyundai Warranty upto 1 year/20,000Km (whichever earlier from the
date of delivery) & two free services Through this program customer is assured of Trust, Transparency,
Convenience and Peace of Mind.
Company has rebranded its Used Car Business as "H PROMISE - APPROVED USED CAR " on 1st
April 2014 in line with its parent company's ( Hyundai Motor Company, Korea ) global Used Car
program .
H PROMISE - APPROVED USED CAR
The H symbol illustrate that Hyundai & its Customers hold each other's hands, which means Hyundai
will keep their promises for customers on their approved used cars . The blue gradation on "H"
symbolizes persistent efforts of Hyundai for high quality cars.
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2.2.2 VISION AND MISSION STATEMENT

Vision Statement:
Our team provides value for your future.
Mission statement:
To create exceptional automotive value for our customers by harmoniously blending safety,
quality and efficiency. With our diverse team, we will provide responsible stewardship to our
community and environment while achieving stability and security now and for furture
generations.
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1. Hyundai EON
2. Hyundai Santro Xing
3. Hyundai Next Gen i10
4. Hyundai Grand i10
5. Hyundai Xcent
6. Hyundai Uber Cool i20
7. Hyundai Fluidic Verna
8. Hyundai Neo Fluidic Elantra
9. Hyundai Santro
10.Hyundai Accent GTX
11.Hyundai New Look Santro
12.Hyundai Sonata Gold
13.Hyundai Accent Viva
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14.Hyundai Accent CRDi

15.Hyundai Terracan
16.Hyundai Atos Prime
17.Hyundai Getz
18.Hyundai Accent GLS
19.Hyundai Accent GLE
20.Hyundai Verna
21.Hyundai Getz Prime
22.Hyundai i10
23.Hyundai Verna Transform
24.Hyundai Terracan
25.Hyundai Elantra
26.Hyundai Tucson
27.Hyundai Sonata Transform
28.Hyundai Santa Fe Second Generation
29.Hyundai Accent Executive
2.2.4COMPETITORS
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The main competitors of Hyundai motors india limited are
1. Maruti Suzuki
2. Tata motors
4. Toyota
5. General motors
6. Nissan India
7. Renault India
8. Skoda
9. BMW
10. Audi
11. Mercedes Benz
12. Honda
2.2.5 MARKET SHARE

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Hyundai Motor India Ltd (HMIL), the countrys second largest car manufacturer and the largest
passenger car exporter, registered 4.6% growth in Exports for the month of April 2014. The domestic
sales accounted for 32,102 units and exports stood at 24,754 units. They began exporting in the year
1999 by sending 10 santro cars to Nepal. Now HMIL is the leading exporter of passenger cars with
market share of 48% of the total exports of passenger cars from india, making it a significant
contributor to the Indian automobile industry and also now they are holding a market share of 40% of
Indian car market. In the list of market share of Indian car market now they are standing in the second
position just below MarutiSuzuki.
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2.2.6 MILESTONES/AWARDS RECEIVED
January 8, 2013: Elantra has been awarded the 'Car of the year', 'Design of the year' and 'Executive
car of the year' by Car India and Bike India Awards.
January 9, 2013: Elantra has been awarded the 'Saloon car of the year and Best design & styling
by Bloomberg UTV Autocar India Awards.
January 11, 2013: Elantra has been awarded the 'Car of the year' and 'Executive Sedan of the year'
by CNBC TV18 Overdrive Awards.
September 03, 2013: Launch of Hyundai Grand.
October 17, 2013: Hyundai rolls out the 5th Millionth car.
December 18, 2013: Hyundai Grand won the prestigious award 'Indian car of the year 2014
January 5, 2012: The All New Sonata Launched at the New Delhi Auto Expo 2012
January 5, 2012: Eon has been awarded the prestigious 'Entry-Level Hatchback Of The Year'
by ET Zigwheels Awards 2011
January 5, 2012: Verna has been awarded the prestigious 'Best Midsize Car 2012' and 'Best Car
Manufacturer 2012' by Motor Vikatan'.
January 6, 2012: Verna has been awarded the prestigious 'Sedan Of The Year' and HMIL has
been awarded the 'Automotive Company Of The Year 2011' by Auto BildCarwale.
January 13, 2012: Verna has been awarded the prestigious 'Best Design and Styling' by
Bloomberg UTV Autocar Awards 2012.
January 24, 2012: Eon has been awarded the prestigious 'Micro Car Of The Year' and 'Reader's
Choice Award' by Car India and Bike India Awards 2012.
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March 28, 2012: Launch of i-Gen i20.
The concept of corporate social responsibility is emerging as one of the keywords defining todays
business environment, as the emphasis on the social roles and functions of companies is increasing.
Hyundai Motor Company engages in a variety of systematic and strategic Social Contribution
programs every year on the basis of its Long-term Social Contribution Road Map that extends to 2012.
From 2011 through 2012 when its Social Contribution activities enter the mature stage, we will seek to
develop unique Social Contribution models and campaigns that will reflect its core values and help it
become a respected company.
Hyundais CSRs can be divided among economic, social, and environmental responsibilities.The
economic responsibilities, touching the fundamental basis of any profit making organization and
including the needs to create jobs and to receive investments, are fulfilled by ensuring trustworthy
management. Hyundai, as an active corporate citizen, also fulfills its social responsibilities through its
various CSR campaigns, projects, and programs catering to the needs of its stakeholders, including the
marginalized of society at large, employees, customers, partner businesses, and local communities. The
company also implements systems of environmental management in order to fulfill the environmental
responsibilities it bears as a leading automaker.
Core values of social contribution
Eco-friendly economic activities and efforts for environmental protection.

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Fulfilling social responsibilities with the spirit of corporate citizenship.
Hyundai strive to create a sustainable future in partnership with the civil society.
Hyundai practice the social values of human dignity and happiness.
Hyundai respond immediately to the social demands made on us from around the world
2.2.8SWOT ASSESSMENT
STRENGTHS
Domestic sales of HMIL is increasing an average of 19.1%
Hyundai Motor India limited is the largest car exporter from Asian Market which showed a
10% growth compared to last FY

HMIL is known for its CSR activities so HMIL is having a good brand image
Hyundai has largest number of showrooms and service centers next to MUL
Hyundai is known for its performance and quality
Hyundai is having wide range of cars starting from Eon to Santa Fe
WEAKNESS
Price of spare parts of Hyundai is comparatively high compare to Maruti

Hyundai doesnt have any product match to compete in corporate orders like Tata Indica V2,
Tata Sumo, Tata Indigo, Ford Fiesta etc. These vehicles are most preferred in both cab segment
and government booking for bulk orders

SUV segment of Hyundai didnt make much impact
Price of Hyundai cars are slightly high compare to MUL cars
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OPPORTUNITIES
Exporting of Hyundai cars are increasing year by year.

Income level of people in india are increasing. So this is a big opportunity for HMIL.
HMIL can launch electric car cars for a much better substitute of the fuel.
There is more scope of HMIL to enter into small car segment as its has dedicated R&D plant in
Hyderabad, India
THREATS
Foreign Direct Investments flowing in Indian automobile space are not good signs for already
existing Giants like MUL and Hyundai.
China may give good competition as they are planning to enter indian car market
Tata nano decreased the sales of Hyundai EON
Hyundai is facing tough competition from ford, Toyota etc
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2.3TOYOTA
Toyota Kirloskar Motor Private Limited is a wholly subsidiary of Toyota Motor Corporation which
is a japan multinational automotive manufacturer headquartered in Tokyo, Japan. Currently Toyota is
the fourth largest car manufacturers in India after Maruti Suzuki, Hyundai, and Mahindra. In Toyota
kirloskar motor private limited Toyota Motor Corporation hold 89% of the shares and kirloskar group
hold the remaining 11%. The headquarters of Toyota in India is in Bangalore
History
Toyota Kirloskar Motor Private Limited is one of the largest producers of
automobiles in India, and hence is a much known brand of cars. Toyota Kirloskar
Motor Private Limited is a joint venture between Toyota Motor Corporation and
Kirloskar Group, this joint venture between these two companies took place in
1997.
Toyota
Motor
Corporation
was
founded
Kiichiro
Toyoda
in
1937.
The company has been in car market for years now, and has established a brand of its own. Toyota
Kirloskar is the 4th leading producers of cars in India. Gradually the company Toyota Kirloskar Motor
is adopting new technologies to upgrade its production. Innova and quails are the most sold cars
inindia . The Company has given employment to number of people. Toyota Kirloskar Motor has their
headquarters in India, and gradually they are expanding their work stations. The overall environmental
record of Toyota Kirloskar Motor Private Limited has also been satisfactory.
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2.3.1 TOYOTA U TRUST

Today every customer looks for value for money in every transaction. When they purchase new car
they know its coming from manufacturer factory and all cars are same, but when they purchase and
sell
used
cars
they
have
lot
of
worries.
Seeing this customer requirements Toyota Kirloskar Motors in India started the Toyota U
Trust Program. Thier main aim is to provide the used car buyer and sellers an experience at par with
New Car buyer.
Toyota U Trust is set to facilitate Sales, Purchase & Exchange of Toyota and Non Toyota Cars. It
allows potential customers an opportunity to exchange their old cars of any make for a brand new
Toyota
or
competitively
priced
used
Toyota
car.
Used car segment in the country is largely unorganized and with Toyota U Trust we want to ensure
our customers gets necessary choice, convenience and transparency when they buy or sell a used car.
Each car is purchase at fair price and will go these extensive inspection and refurbishment process so
that
customers
get
the
best
quality
cars.
When customer purchase Toyota used car at Toyota U Trust they are eligible to obtain certification and
warranty offer backed by Toyota himself. Along with 2 Years/30,000 km warranty offer customer can
get upto three labour free services at Toyota dealerships.
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2.3.2 VISION AND MISSION STATEMENTS

Vision
To be the first choice partner for all customers looking for materials handling solutions and to
be widely recognized for our innovative products and services as well as our respect for society.
We build trust and confidence with customers by delivering outstanding quality products and
services which add real value to their businesses.
We respect the expectations and ambitions of employees, stakeholders and suppliers through a
never ending search to improve.
Mission
Toyota aims to achieve long-term, stable growth in harmony with the environment, the global
economy, the local communities it serve, and its stakeholders.
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Etiosliva
Etios
Etios cross
Innova
Corolla altis
Fortuner
Camry
Camry Hybrid
Prius
LC prado
LC 200
31
2012-2014
2.3.4 COMPETITORS
The main competitors of Toyota are
1. Maruti Suzuki
2. Tata motors
4. Hyundai
5. General motors
6. Nissan India
7. Renault India
8. Skoda
9. BMW
10. Audi
11. Mercedes Benz
12. Honda
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2012-2014
2.3.5 MARKET SHARE
Toyota (6.4% Market Share): Since its inception in India in 1997, Toyota Kirloskar Motor has
witnessed a steady growth in the Indian automotive market and is today more than ready to seize the
enormous opportunity India offers. Toyotas newly built second plant is a testimony to this commitment
and also, the start of a new era for Toyota in India.
The company enjoys a 36 per cent market share in the segment that has degrown by 13 per cent in
2013. Innova sales, that were up by 9 per cent till September, ended the year with a 6 per cent overall
decline in sales over 2012 on account of the market slump in the last four months of the calender year.
The company sold 43,699 Innovas last year, and is now targeting to sell 44,000 vehicles in 2014. The
new Innova is likely to face steep competition from the Mahindra Xylo launched in January. Toyota
hopes to attract the sedan customers with the new Innova priced between Rs 7.6 lakh to Rs 11.06 lakh.
33
2012-2014
2.3.6 MILESTONES ACHIEVED/ AWARDS RECEIVED
CNBC TV 18 Overdrive Awards :
Category - Executive Car Of The Year
ET ZigwheelsAwards :
Category - Innovation Of The Year Award
Autobild Golden Steering Wheel Awards :
Category - Green Steering Wheel
Car India Awards :
Category - Green Car Of The Year
CII-HR Excellence Award 2012:
Commendation for "Significant Achievement in HR Excellence" Award TKM
IQS 2011 award:
Premium Midsize Car Segment Toyota Corolla Altis

MUV/ MPV Segment Toyota Innova
CNBC TV 18 - Overdrive Awards 2012(13th Year):
Manufacturer of the Year TKM
Car Indian Car & Bike Awards 2012:
Manufacturer of the Year TKM

Car of the year Etios
Mid Size Car of the year Etios
Auto Build:
34
2012-2014
The Green Steering Wheel 2010 Prius

Consumer favorite Large Family Car 2010 Innova
Consumer favorite Enthusiast focused Car 2010 Fortuner
Consumer favorite Off Road 2010 Fortuner
Auto Build:
The Green Steering Wheel 2010 Prius

Consumer favorite Large Family Car 2010 Innova
Consumer favorite Enthusiast focused Car 2010 Fortuner
35
2012-2014

As a responsible corporate citizen, Toyota kirloskar motor is constantly working towards the
development of people, communities and the earth at large.
TKMs effort over the years towards developing prosperous society include rebuilding a local
residential school, construction of two water tanks in rural.
Bangalore that benefit around 80,000 people;reconstruction of a local police station; awareness on
environmental conservation for local schools; distribution of school materials like bags, books,
computers, and chairs to under-privileged students; and donation of funds towards rehabilitating the
victims of the Tsunami and the Gujarat earthquake.
Ongoing initiatives
TKM started the Toyota Safety Education Program (TSEP) - an interactive learning programme
designed to teach school children about road safety in the year 2007. It features interactive courses,
traffic booths, an animated film, computer and board games, and an informative website.
The Toyota Technical Training Institute (TTTI) was started in the year 2007 to impart technical knowhow about automobiles, or Monozukuri (skilled manufacturing), to students who have the talent, but
not the means, to pursue higher studies. This residential school aims to develop a sound knowledge
base, individual skill sets, a strong body, and a positive attitude in every student.
36
2012-2014
TKM in conjunction with Toyota Motor Corporation and its nationwide dealer network has initiated a
unique training initiative - The Toyota Technical Education Program (TTEP). The special training
module, launched in 2006, aims at enhancing the skill sets and employability of the students at the ITIs
in the country
Conforming to its eco-commitment, Toyota, together with NDTV, conducted a host of eco-initiatives
that culminated in India's first 24-hour live TV programme - Greenathon. The three-year nationwide
environment campaign aims at creating awareness about issues that threaten the future of our planet.
With an overwhelming response from India's leading corporate houses, top Bollywood stars, musicians,
environmentalists, NGOs and educational institutions, Greenathon Seasons I and II have been
tremendously successful.
37
2012-2014
38
2012-2014
2.3.8 SWOT ASSESSMENT

Strengths
Brand reputation valued at $30 billion. Toyotas brand is the most valued automotive brand
in the world. The business is known for its environmentally friendly, safe and durable cars
that are sold in more than 170 countries.

International Position in 170 countries worldwide.
Second largest manufacturer automobile company in the world.
It is best known for durability, reliability and value for money and convenient.
Its brand image in market is based on Quality and environmental friendly
Presently maintains 16% of US market share
The leader in green cars development. Toyota understands that environmental friendly cars
are the necessity nowadays. Consumers are more selective in terms of CO2 emissions and
fuel-efficiency of the cars they buy and Toyotas early move towards selling hybrid and
efficient cars is the strength few competitors can match.
Weakness
Production capacity that is it produces most of its cars in US and JAPAN whereas with that
competitors might take advantage of global efficiency gains.

Spending much money on Advertisements
Large-scale recalls.
Weak presence in the emerging markets.
Opportunities
39
2012-2014
Toyota produces fuel efficient, higher quality and smaller automobile that can attract
consumers.
With fuel price increasing every time they should produce hybrid gas electric vehicles which
are both fuel and environmental effective.

Toyota keeps on producing the new models of vehicles so attract each type segment of
population.
In 2009 state bank of India (SBI) decreased interest rate on automotive loans which is also an
opportunity for them.

They continued global expansion especially in Emerging markets that is China, India and
Russia where population and demand is accelerating

Changing customer needs.
Growth through acquisitions.
Threats
Increased competition, force full marketing campaigns and raising competitive pressures.
Increasing Maintenance cost of vehicles, rising fuel price and changing customer preference
are challenging threats.

Adverse impact of fluctuations in foreign currency conversion rates.
Appreciating of Japanese Yens against US dollar.
People might be undermining the demand for large family .
Economic slow down
Decreasing fuel prices.
Rising raw material prices
New emission standards.
40
2012-2014
Chapter 3
RESEARCH DESIGN
41
2012-2014
3.1 REVIEW OF LITERATURE

According to the study carried out by RNCOS Booming Used Car Market in India Outlook 2017, in
that research they are doing an analysis of the used car industry in India, has been fragmented down
into four major divisions i.e. by segment (covering small, mid size, SUVs and luxury cars), by players
and by major cities. And also the report further studies consumers behavior and price patterns of used
cars in India to help RNCOS analysts to in order to understand and highlight the segments which is
having maximum opportunity for growth. Additionally, the report covers the various environment
regulations and also they collected information of various financing options available for used car.
The study focused on sales by dealers rather than private sales between individuals, but the findings
aim to provide clarity across the wider second-hand car market.
According to Ken Research organizations India used car industry outlook to 2018 Shifting Focus
of Key Automakers on Used Car Business presents ainclusive analysis of the industry features
including market size by value and volume, market segmentation by different type of cars, by
organizational structure, by distribution channels involved and by major cities. The report also involves
the market share analysis and company profiles of major players along with developments and trends.
The analysis given that insights on the consumer preference and behavior especially in online segment
of the market has also been discussed in the publication. The future analysis, macro-economic factors
and government regulations have also been discussed in the industry research report.
According to the research of OFFICE OF FARE TRADING Carried out in early 2010, the study is
mainly focused look at the second-hand car market. The study is dealing about the large number of
consumer complaints relating to the used car sector. Last year, nearly 72,000 consumers complained to
Consumer
Direct
about
issues
with
second-hand
car
sales.
The main aim of the study was to understand exactly what causes such a high level of consumer
complaints and to understand whether existing consumer protection legislation - in particular the
Consumer Protection from Unfair Trading Regulations 2008 ('CPRs') - was appropriate and effective
in this market.
42
2012-2014
Study carried out by journal of consumer affairs exploresthe relationship between reliability
and price in the used car market. Some of the measurement concerns, articulated by others in pricequality studies of new products, are absent because of the choice of the secondary data sources from
which the relationships were formed. The finding obtained from this study is showing that depreciation
is free of reliability performance raises a number of public policy issues regarding the information
efficiency of the used car market.
According to the study carried out by American economic association, in that study the
researcher was studying that whether secondary market help or harm durable goods manufacturers,
they build a dynamic model of durable goods oligopoly with different transaction costs in the
secondary market. Adjusting model parameters using data from the US automobile industry, and the
researcher find the net effect of the secondary market is to decrease new car manufacturers' profits by
35 percent.
Hau Lee and SeungjinWhang conducted a study The Impact of the Secondary Market on
the Supply Chain in that study they investigate the impacts of a secondary market where resellers can
sell and buyextra inventories. They develop a two-period model with a single manufacturer and many
resellers. At the beginning of the first period resellers receive and order products from the
Manufacturer, but at the starting of the second period, they can trade inventories between themselves in
the secondary market. Research peopleendogenously originate the optimal results for the resellers,
along with the equilibrium market price of the secondary market. The secondarymarket generates two
interdependent effectsa quantity effect and an allocation effect. The former is unspecified; i.e., the
total sales volume for the manufacturer may rise or fall, depending on the critical fractile. The latter is
always positive; i.e., the secondary market always advancesallocative efficiency. The sum of the effects
is also indistinctthe welfare of the supply chain may or may not increase as a result of the secondary
market.
43
2012-2014
James L Ginter, Murray A Young, and Peter R Dickson conducted a study on A Market Efficiency
StudyUsed Cars Reliability and Prices this study explores the relationships between price and
reliability in the used car market. Some of measurement alarms expressed by others in price quality
studies of new products, are inattentive because of the source of the secondary data source from which
relations were derived. And finally researcher find out that depreciation is not related of reliability
performances raises number of public policy issue regarding information efficiency of the used car
market.
Adverse Selection in the wholesale used car market a study carried out by David
Genesove in this research researcher is empirically investigating of adverse selection in the whole sale
used car market. New car dealers differ from used car dealers in the inclination to sell trade- ins on the
wholesale market. Models of adverse selection recommend that the dealers type that sells a higher
proportion of its trade ins on the wholesale market will sell, on average, cars of higher excellence and
accept in return a higher price. A survey of dealers whole sale behavior and price collected at a whole
sale auction are used to this prediction
James Berkovec conducted a study entitled New car sales and used car stocks: a model of
the automobile market in this study he tried to develops a short run general equilibrium model of the
automobile market by joining a separate choice model of consumer automobile demand with simple
models of new automobile manufacturing and used vehicle scrappage. The theoretical model allows an
unlimited degree of heterogeneity of both consumers and automobiles, with equilibrium defined as
combined demand equal to supply for every vehicle type. Econometric estimates of the scrappage and
demand function are then used to create a simulation model of the automobile market, which is used to
provide forecast of automobile sales, stocks and scrappage for the 1978-1990 period.
"The Market for Lemons: Quality Uncertainty and the Market Mechanism" is a 1970 paper by
the economist George Akerlof. It deliberates information irregularity, which occurs when the seller
knows more about a product than the buyer. A lemon is an American slang term for a car that is found
to be faulty only after it has been bought. Akerlof, Michael Spence, and Joseph Stiglitz together
received the Nobel Memorial Prize in Economic Sciences in 2001 for their research connected to
44
2012-2014
asymmetric information. Akerlof's paper uses the marketfor used cars as an example of the problem of
quality vagueness. It concludes that owners of good cars will not place their cars on the used car
market. This is sometimes summarized as "the bad driving out the good" in the market.
3.2 NEED FOR THE STUDY
45
2012-2014
Used goods are one that is being purchased by or otherwise transferred to a second or later end user. A
used good can also simply mean it is no longer in the same condition as it was when transferred to the
current owner. Used goods may be transferred informally between friends and family for free as "handme-downs". Governments require some used goods like cars to be sold through regulated markets, as in
the case of items which have safety and legal issues; for these items, government licensing bodies
require certification and registration of the sale, to prevent the sale of stolen, unregistered, or unsafe
cars. And also governments regulate used car sales to ensure that the government gets its sales tax
revenue from the sale.
So this study helps to understand the comparative demand of used cars of Maruti Suzuki,
Hyundai, and Toyota cars in secondary market and also to find out the customer preference on various
supply chain of secondary market and also to find out the predominant supply chain of Maruti Suzuki,
Hyundai, Toyota in secondary car market.
3.3 OBJECTIVES OF THE STUDY

46
2012-2014
The objective of the study can be stated as:

1. To find out the demand of Toyota, Maruti Suzuki, Hyundai cars in secondary car market
2. To find out the most common supply chain in secondary car market.
3. To find out thepredominant supply chain in secondary car market of Toyota, Maruti Suzuki
and Hyundai cars.
47
2012-2014
3.4 METHODOLOGY:-
Data Collection: Primary data collection; through questionnaires and also secondary data collection.
Primary data collection is collecting data by means of direct interactions with the human subject.
Examples of such methods used are interviews, questionnaires, observations, measurements, and
abstractions from medical records. These primary data collected are unique. The data can be
quantitative or qualitative in nature.
Research method: Quantitative and qualitative study

Quantitative research can gather a large amount of data that can be easily organised and manipulated
into reports for analysis.
qualitative research is more focused on how people feel, what they think and why they make certain
choices.
Research Tool: Structuredquestionnairewith close ended questions. A few open ended questions will
be used to facilitate a deeper understanding of the issue in hand.
Sampling: Simple random sampling technique

Simple random sample is a subset of individuals chosen from a larger set . Each individual is
chosen randomly and entirely by chance, such that each individual has the same probability of being
chosen at any stage during the sampling process, and each subset of k individuals has the same
probability of being chosen for the sample as any other subset of k individuals.This process and
technique is known as simple random sampling
Target group: used car owner and used card dealers
Sample Size: 75 used car owners and 25 used car dealers.

Sample size is the number of observations used for calculating estimates of a given population.
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2012-2014
3.5 LIMITATIONS OF THE STUDY
The study is limited to the extent of the abilities and willingness of the respondents to answer
appropriately the questions

The in depth study could not be made due to limitation of the time
The study has all the limitations of sampling methods
There may be errors due to respondents bias
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2012-2014
3.6 CHAPTER SCHEME
I. INTRODUCTION
II. REVIEW OF LITERATURE
III. OBJECTIVES
IV. RESEARCH METHODOLOGY
V. DATA ANALYSIS AND INTERPRETATION
VI. FINDINGS OF THE STUDY
VII. CONCLUSION AND SUGGESTION
VIII. ANNEXURES
a) QUESTIONNAIRE
b) BIBILIOGRAPHY
50
2012-2014
51
2012-2014
Chapter 3
DATA ANALYSIS AND INTERPRETATION
4.1 Analysis of used car owners

Table showing the profession of therespondents
TABLE NO 4.1
Particulars
No of
respondents
Business
Percentage of
respondents
30.66667
23
4
Professional (Doctor,
lawyer)
3
13.33333
Government
employee
10
2.666667
IT Professional
52
2012-2014
10.66667
Private company
(other than IT)
Students
21
28
Housewife
Others
TOTAL
75
10.66667
100
53
2012-2014
Graph showing the profession of the respondents.

Graph no 4.1
35
30.67
30
28
25
20
15
13.33
10.67
10.67
10
2.67
PR
O
FE
SS
IO
N
AL
BU
(D
SI
N
O
ES
CT
S
O
R,
LA
W
G
YE
OV
PR
R)
T
IV
EM
AT
E
PL
IT
CO
OY
PR
M
EE
O
PA
FE
N
SS
Y
IO
(O
N
TH
AL
ER
TH
AN
IT
)
ST
U
D
EN
TS
H
O
U
SE
W
IF
E
O
TH
ER
S
Interpretation
Out of 75 respondents 30.67% of respondents are business people and there is no respondent in the
house wife category. From this we can understand majority of used car owners are business people.
54
2012-2014
Table showing the per annum income of respondents
TABLE NO 4.2
Below Rs 400000
38
Percentage of
respondents
50.66667
Rs. 400000 to Rs. 500000
11
14.66667
Rs. 500000 to Rs. 600000
12
16
Rs. 600000 & above
14
18.66667
Total
75
100
Particulars
No of respondents
Graph showing the per annum income of respondents
CHART NO 4. 2
55
2012-2014
50.67
AB
OV
E
60
00
00
60
00
00
TO
RS
RS
40
00
00
RS
50
00
00
TO
50
00
00
40
00
00
RS
BE
LO
W
18.67
16
14.67
&
60
50
40
30
20
10
0
Interpretation:
From this we can understand that peoples who are in the income category below 400000 preferused car
more. So we can say that lower income people prefer used car more compare to high income people
Table showing company of the car owned by the respondents.
TABLE NO 4.3
Percentage
No of
of
respondent
respondent
s
s
41
54.66667
13
17.33333
16
21.33333
5
6.666667
75
100
PARTICULARS
Maruti Suzuki
Hyundai
Toyota
Other
TOTAL
Graph showing company of the car owned by the respondents.

CHART NO 4.3
56
2012-2014
60
54.67
50
40
30
21.33
17.33
20
10
0
6.67
MARUTI SUZUKI
HYUNDAI
TOYOTA
OTHERS
Interpretation
From this analysis we can say that majority of the respondents are the owners of used Maruti Suzuki
car that is almost 54.67% of respondents and then Toyota about 21.33% and then Hyundai its about
17.33%. From this we can say that people are more purchasing Maruti Suzuki cars and then Toyota and
after that Hyundai
Table showing the purpose of buying a used car

TABLE NO 4. 4
No .of
respondent
s
Particulars
Domestic use
Reselling
Scrapping
Business use
Others
Total
56
5
0
13
1
75
57
2012-2014
Percentage
of
respondent
s
74.66667
6.66667
0
17.33333
1.33333
100
Graph showing the purpose of buying a used car.

GRAPH NO4.4
74.67
17.33
1.33
U
ES
S
SI
N
BU
SC
RA
PP
IN
SE
G
RE
SE
LL
IN
D
O
M
ES
TI
C
SE
6.67
O
TH
ER
S
80
70
60
50
40
30
20
10
0
Interpretation:
74% of respondents are purchasing car for their personal use 17.333% people are purchasing for
business use 6.67% people are purchasing for reselling purpose from this we can understand that most
of people are purchasing the used car for their personal use and people are rarely purchasing used car
for scrapping
Table showing the various factors that consider by buyer before buying a used car
TABLE NO 4.5
58
2012-2014
Mileage of the car
Least important
Not important
33.3333
6.666667
1.33333
5.33333
100
26.66667
48
16
6.66667
2.66667
100
42.6667
38.6667
9.33333
9.33333
100
29.3333
22.6667
10.6667
2.66667
40
25.3333
28
6.66667
100
30.6667
37.3333
25.3333
2.666667
100
22.6667
18.6667
34.6667
12
12
100
41.3333
32
14.6667
9.33333
2.666667
100
Total
53.3333
(% of respondents)
Neither important or not

important(% of respondents)
Important
(% of respondents)
Budget limit
(% of respondents)
Cost of the car
(% of respondents) Very important
Particulars
Resale value of the

car
Brand loyalty
Cheaper spare parts
Extended warranty
Distance travelled
34.6667
GRAPH NO 4.5
59
2012-2014
100
60
50
40
30
VERY IMPORTANT
IMPORTANT
NEITHER IMPORTANT
NOR IMPORTANT
20
NOT IMPORTANT
LEAST IMPORTANT
10
W
AR
RE
N
TY
CA
R
EX
TE
N
D
ED
TH
E
RE
SA
LE
VA
LU
CO
ST
O
F
O
F
TH
E
CA
R
Interpretation
From this chart we can understand that people are giving very importance to factors like cost of the car,
budget limit of the buyer, mileage of the car, resale value of the car, brand loyalty, cheaper spare parts,
extended warranty, and distance travelled
60
2012-2014
Table showing the people preference on various companies in used car market
TABLE NO: 4.6
Percentage
No of
of
respondent
respondent
s
s
27
36
11
14.6667
31
41.33333
6
8
75
100
Particulars
Maruti Suzuki
Hyundai
Toyota
Others
Total
Graph showing the people preference on various companies in used car market.
Graph no:4.6
45
40
41.3333
36.0000
35
30
25
20
14.6667
15
8.0000
10
5
0
MARUTI SUZUKI
HYUNDAI
TOYOTA
OTHERS
Interpretation:
61
2012-2014
in this 41.3% of respondent like to purchase Toyota car 36% of respondents like to purchase Maruti
cars and 14.7% of respondents like to purchase Hyundai car. So we can tell that people are more
preferring for Toyota cars then Maruti and then Hyundai. So we can say that demand for Toyota car in
used car may increase in the near future.
Table showing the period of possession of car

Table no4.7
Particulars
No of
respondents
15
53
7
0
75
Less than 1 year

1 year to 5 years
5 year to 10 years
More than 10 years
TOTAL
Percentage of
respondents
20
70.66667
9.333333
0
100
Graph showing the period of possession of car
CHART NO 4.7
80
70
60
50
40
30
20
10
0
70.67
20
YE
AR
S
10
YE
AR
S
62
M
O
RE
TH
AN
TO
YE
AR
S
5
10
5
TO
YE
AR
1
LE
SS
TH
AN
YE
AR
S
YE
AR
9.33
2012-2014
Interpretation:
most of the respondents are like to hold car for almost 1 to 5 years that is about 70.67% and 20% of
people like to hold car for less than one year and no respondents like to hold car more than 10 years.
Table showing respondent preference on old car

Table no 4.8
Particulars
No of
respondent
s
Less than 1 year

1 year to 5 years
5 year to 10 years
More than 10 years
Total
20
50
5
0
75
Percentage
of
respondent
s
26.66667
66.66667
6.66667
0
100
Graph showing respondent preference on old car
GRAPH NO 4.8
63
2012-2014
80
70
60
50
40
30
20
10
0
66.67
26.67
YE
AR
S
YE
AR
M
O
RE
YE
AR
TH
AN
TO
10
10
5
TO
YE
AR
1
LE
SS
TH
AN
YE
AR
YE
AR
6.67
Interpretation:
66.67% of respondents like to purchase 1 year to 5 years old car and 26.67% of respondents like to
purchase less than 1 year old car. So 1 to 5 years old car has got lot of demand in used car market
Table showing the source of cars

TABLE NO 4.9
Particulars
Company owned
showrooms
Brokers
21
Percentage
of
respondent
s
28
10
13.3333
Used car showrooms

Internet
19
6
25.3333
8
No of
respondent
s
64
2012-2014
Direct seller
Other
Total
19
0
75
25.3333
0
100
Graph showing the source of cars

GRAPH NO 4.8
30
28
25.33
25
25.33
20
15
13.33
10
5
0
COMPANY OWNED SHOWROOMS
INTERNET
Interpretation:
28% of respondents had purchased from company owned showrooms and 25.333% of respondents had
purchased from used car show room and also 25.33% of respondents had purchased from direct
sellers,13.333% of respondents had purchased from brokers and only 8% respondents had purchased
from internet. From this we can understand that people are most preferring company owned used car
showrooms for purchasing the used cars and after company owned showrooms people are preferring
unauthorized used car showrooms and direct sellers and after unauthorized second hand showrooms
and direct sellers people are preferring brokers and then internet
Table showing the preferred channel through the respondent prefer to sell the car
TABLE NO 4.10
Particulars
No of
Percentage
respondent
of
65
2012-2014
s
Company owned showrooms
Through Brokers
Used car showrooms
Internet
Direct buyer
Others
Total
respondent
s
6.667
13.333
22.667
18.667
38.667
0
100
5
10
17
14
29
0
100
Graph showing the preferred channel through the respondent prefer to sell the car
GRAPH NO 4.10
38.67
45
40
35
30
25
20
15
10
5
0
BU
D
IR
EC
T
RO
O
M
S
18.67
SE
CO
N
CO
M
PA
N
H
AN
O
W
N
CA
R
ED
SH
O
W
SH
O
W
RO
O
M
S
6.67
YE
R
22.67
13.33
Interpretation
Majority of respondents are like to sell their used car to direct buyer that is 38.67 % of respondents like
to sell their cars to direct buyer and after that respondents like to sell their used cars to unauthorized
used car showrooms after that people are preferring internet to sell their used car. Brokers and company
owned showrooms are the least preferred place to sell cars.
Table showing the source of Maruti Suzuki cars
66
2012-2014
TABLE NO 4.11
Particulars
No of
respondent
s
Company owned
showrooms
Brokers
Used car showrooms
Internet
Direct seller
Other
Total
13
Percentage
of
respondent
s
31
6
9
3
10
0
41
14.634
21.95
7.317
24.390
0
100
Graph showing the source of Maruti Suzuki cars

CHART NO 4.11
35 31.71
30
25
24.39
21.95
20
15
14.63
10
7.32
5
0
COMPANY OWNED SHOWROOMS
INTERNET
Interpretation
From this chart we can understand that most of the peoples are purchasing second hand Maruti cars
from company owned showroom that is Maruti true value show room that is almost 32% of
respondents purchased second hand Maruti Suzuki cars from company owned used car showrooms and
67
2012-2014
after that company owned second hand showroom people like to purchase from direct sellers that is
about 24.390%. After the direct seller people like to purchase from unauthorized used car showroom
and then through brokers and then through internet respectively. From this we can understand that more
sales of used Maruti Suzukiscars are happening through company owned showroom
Table showing the preferred channel through the respondent prefer to sell the Maruti Suzuki car
TABLE NO 4.12
Particulars
No of
respondent
s
Company owned
showrooms
Through Brokers
Used car showrooms
Internet
Direct buyer
Others
Total
Percentage
of
respondent
s
7.31
6
8
7
17
0
41
14.63
19.51
17.07
41.463
0
100
Graph showing the preferred channel through the respondent prefer to sell the Maruti Suzuki
car
CHART NO 4.12
68
2012-2014
41.46
YE
RS
BU
H
AN
SE
CO
N
CO
M
PA
N
17.07
O
W
N
ED
CA
R
SH
O
W
RO
O
M
S
7.32
19.51
D
IR
EC
T
14.63
SH
O
W
RO
O
M
S
45
40
35
30
25
20
15
10
5
0
Interpretation
From this we can understand most used car owners like to sell their used car to direct buyers that is
about 41.46% of respondents like to sell their used car to direct buyers. After direct buyer people like
to sell their car to used car showroom that is about 19.5% of respondents. Peoples are less likely to sell
their car to company owned car showroom that is only 7.3% people like to sell their cars to company
owned second hand showroom
Table showing the source of Hyundai cars
TABLE NO 4.13
Particulars
No of
respondent
s

Brokers
Used car showrooms
Internet
Direct seller
Other
Total
69
6
2
2
0
3
0
13
2012-2014
Percentage
of
respondent
s
46.153
15.38
15.38
0
23.076
0
100
Graph showing the source of Hyundai cars

Graph no4.13
SE
LL
ER
S
SH
O
W
RO
O
M
S
H
AN
SE
CO
N
Y
CO
M
PA
N
O
W
N
ED
CA
R
SH
O
W
RO
O
M
S
12.5
25
18.75
D
IR
EC
T
50 43.75
45
40
35
30
25
20
15
10
5
0
Interpretation
From this chart we can understand that more respondents had purchased their used car from company
owned second hand showrooms that is about 46.15% of respondents. After the company owned
showroom people do more preferdirect sellers to purchase the used car that is about 25%. After direct
sellers people prefer second hand showrooms and brokers respectively.
Table showing the preferred channel through the respondent prefer to sell the Hyundai car
TABLE NO 4.14
Particulars
No of
respondents

Through Brokers
Used car showrooms
Internet
Direct buyer
70
1
2
4
1
5
2012-2014
Percentage
of
respondents
7.69
15.38
30.769
7.692
38.461
Others
Total
0
13
0
100
Graph showing the preferred channel through the respondent prefer to sell the Hyundai car
CHART NO 4.14
BU
H
AN
D
IR
EC
T
SH
O
W
RO
O
M
S
CA
R
ED
O
W
N
12.5
YE
RS
12.5
6.25
SE
CO
N
CO
M
PA
N
37.5
31.25
SH
O
W
RO
O
M
S
40
35
30
25
20
15
10
5
0
Interpretation
From this we can understand that more number of used Hyundai car owners are like to sell their cars to
direct buyers that is 37.5% respondents are like to sell their used cars to direct buyers and after direct
buyers people are like to sell their cars to unauthorized second hand showroom after this people are like
to sell through brokers and through internet that is 12.5%. in the case of Hyundai people are least like
to sell their cars to company owned second hand showroom that is only6.25% of peoples are like to sell
their cars to company owned second hand showroom.
Table showing the source of Toyota cars
TABLE NO 4.15
Particulars
No of
respondent
s
71
2012-2014
Percentage
of
respondent
s

Brokers
Used car showrooms
Internet
Direct seller
Other
Total
1
2
6
3
4
0
16
6.25
12.5
37.5
18.75
25
0
100
Graph showing the source of Toyota cars

GRAPH NO 4.15
38.89
27.78
SE
LL
ER
S
H
AN
SE
CO
N
Y
CO
M
PA
N
O
W
N
ED
CA
R
SH
O
W
RO
O
M
S
5.56
16.67
D
IR
EC
T
11.11
SH
O
W
RO
O
M
S
45
40
35
30
25
20
15
10
5
0
Interpretation:
From this we can understand that more people are like to purchase Toyota used cars from used car
showroom that is about 38.89% of respondents purchased their car from used car showroom. After used
car showroom people are more prefer to purchase used car from direct sellers that is about 27.78% after
this people are more prefer to purchase Toyota car through internet and then through brokers and then
from company owned showrooms
Table showing the preferred channel through the respondent prefer to sell the Toyota cars
72
2012-2014
Table no4.16
No of
Percentage
respondent
of
s
respondent
s
1
6.25
2
12.5
3
18.75
4
25
6
37.45
0
0
16
100
Particulars
Through Brokers
Used car showrooms
Internet
Direct buyer
Others
Total
Graph showing the preferred channel through the respondent prefer to sell the Toyota cars
GRAPH NO 4.16
22.22
YE
RS
BU
H
AN
D
IR
EC
T
SH
O
W
RO
O
M
S
CA
R
ED
O
W
N
SE
CO
N
Y
CO
M
PA
N
33.33
27.78
11.11
5.56
SH
O
W
RO
O
M
S
35
30
25
20
15
10
5
0
Interpretation:
From this chart we can understand that 33.33% of respondents like to sell their second hand Toyota car
to direct buyers. Selling through internet is in the second position in the case of second hand Toyota
cars that is 27.7% people like to sell their second hand Toyota car through internet. Used car showroom
is in the third position with 22.22% of respondent and then selling through brokers is in the fourth
73
2012-2014
position with 11.11%. people are least preferring company owned showroom for selling their second
hand Toyota cars.
ANALYSIS OF DEALERS
Table showing the experience of dealers in used car sales
TABLE NO 4.17
Particulars
No of
responden
ts
Less than 1 year

1 year to 5 years
5 years to 10 years
More than 10 years
Total
Percentag
e
Of
responden
ts
16
48
20
16
100
4
12
5
4
25
Graph showing the experience of dealers in used car sales
GRAPH NO 4.17
60
50
40
30
20
10
0
48
20
10
YE
AR
S
YE
AR
S
16
M
O
RE
TO
YE
AR
S
5
TH
AN
10
5
TO
YE
AR
1
LE
SS
TH
AN
YE
AR
S
YE
AR
16
Interpretation:
74
2012-2014
From this chart we can understand that 48% of dealers have experience of 1 year to 5 years and 20% of
dealers have an experience of 5 to 10 years. Only 16% of dealers having experience for more than 10
years and also 16% of dealers having an experience less than 1 year
Table showing whether the second car dealer is an authorized dealer of any car company
TABLE NO 4.18
Particulars
No of
respondent
s
Yes
No
Total
4
21
25
Percentage
of
respondent
s
16
84
100
Graph showing whether the second car dealer is an authorized dealer of any car company
GRAPH NO 4.18
75
2012-2014
90
84
80
70
60
50
40
30
16
20
10
0
YES
NO
Interpretation:
From this we can understand that 84% of respondents are not authorized dealers of car. Only 16% of
dealers are authorized dealer of company. From this analysis we can say that numbers of unauthorized
car dealers are more compare to authorized car dealers
Table that showing whether the dealers are having any contact with company owned dealers for
selling their cars
TABLE NO: 4.19

No of
respondent
s
Particulars
Yes
No
Total
9
16
25
76
2012-2014
Percentage
of
respondent
s
36
64
100
Graph that showing whether the dealers are having any contact with company owned dealers for
selling their cars
GRAPH NO:4.19
70
64
60
50
40
36
30
20
10
0
YES
NO
Interpretation:
From this analysis we can understand that 64% of respondents are not having any contacts with
company owned dealers for selling their car. Only 36% of respondents have contacts with company
owned dealers to sell their car
Table showing whether the dealers are having any criteria for selecting the car to be sold
TABLE NO 4.20
No of
respondent
s
Particulars
77
2012-2014
Percentage
of
respondent
s
Yes
No
Total
16
9
25
64
36
100
Graph showing whether the dealers are having any criteria for selecting the car to be sold
GRAPH NO 4.20
70
64
60
50
36
40
30
20
10
0
YES
NO
Interpretation:
From this analysis we can understand that 64% of dealers are having specific criteria for selecting a car
that to be sold and only 34% of dealers are not having any criteria for selecting a car that to be sold
Table showing whether the dealers advertise about their dealership in the web portal or not
TABLE NO 4.21
78
2012-2014
No of
responden
ts
Particulars
Yes
No
Total
7
18
25
Percentag
e of
responden
ts
28
72
100
Graph showing whether the dealers advertise about their dealership in the web portal or not
GRAPH NO 4.21
80
72
70
60
50
40
30
28
20
10
0
YES
NO
Interpretation:
From this we can understand that only 28% of dealers are doing advertisement in internet and majority
of dealers are not doing advertisement in internet. From this analysis we can understand that majority
of dealers are not depending upon internet for selling their cars
79
2012-2014
Graph showing the average life span of the car dealer deal with
TABLE NO 4.22
No of
respondent
s
Particulars
Less than 1 year
1 year to 5 years
More than 5 years
Total
6
17
2
25
Percentage
of
respondent
s
24
68
8
100
Table showing the average life span of the car dealer deal with
GRAPH NO 22
80
68
70
60
50
40
30
24
20
8
10
0
LESS THAN 1 YEAR
1 YEAR TO 5 YEARS
MORE THAN 5 YEARS
Interpretation:
From this we can understand that 68% of dealers are mostly dealing with cars of 1 to 5 years old and
24% of dealers are mainly dealing with car which is less than 1 year old and only 8% of dealers are
80
2012-2014
dealing with car more than 5 years old. From this we can understand that 1 to 5 years old cars have got
maximum demand in the used carmarket.
Table showing the bestselling car in the used car market

TABLE NO4.23
No of
responden
ts
Particulars
MARUTI SUZUKI
HYUNDAI
TOYOTA
Total
19
4
2
25
Percentag
e of
responden
ts
76
16
8
100
Graph showing the bestselling car in the used car market
GRAPH NO4.23
81
2012-2014
80
76
70
60
50
40
30
20
16
8
10
0
MARUTI SUZUKI
HYUNDAI
TOYOTA
Interpretation
From this analysis we can understand that 76% of dealers are saying that Maruti Suzuki is the
bestselling car in the used car market and 16% of dealers are telling that Hyundai is the bestselling car
in the used car market and only 8% of respondents are saying that Toyota is the most selling car from.
From this we can say that Maruti Suzuki is the best selling cars in the used car market.
Table showing the comparative demand of Maruti Suzuki, Toyota, Hyundai in the used car
market
TABLE NO4.24
Particular
Maruti
Suzuki
Hyundai
Toyota
Not that
Very good
Average
21
25
4
2
8
11
3
12
25
25
82
good
2012-2014
Total
Graph showing the comparative demand of Maruti Suzuki, Toyota, Hyundai in the used car
market
GRAPH NO4.24
25
20
15
MARUTI SUZUKI
HYUNDAI
10
TOYOTA
5
0
VERY GOOD
AVERAGE
NOT THAT GOOD
Interpretation
From this we can understand that Maruti Suzuki is the most selling car in the used car market and then
Hyundai is the most selling car in the second hand market next to Maruti Suzuki Toyota cars sales are
less than compare to Maruti Suzuki and Hyundai.
Table showing the average number of car that dealers generally trade in a month
TABLE NO 4.25
Particulars
Maruti
Hyundai
Less than 10
Suzuki
5
15
83
Toyot
a
2012-2014
19
10 to 25
25 to 50
More than 50
Total
12
25
25
25
Graph showing the average number of car that dealers generally trade in a month
GRAPH NO 4.25
20
18
16
14
12
LESS THAN 10
10
10 TO 25
25 TO 50
MORE THAN 50
6
4
2
0
MARUTI SUZUKI
HYUNDAI
TOYOTA
Interpretation:
Out of 25 dealers 12dealers are selling more than 25 Maruti cars in a month and only one dealer is
selling Hyundai cars more than 25 in a month. Only 2 dealers are selling more than 25 Toyota cars in a
month from this we can understand that Maruti Suzuki cars demand is more compare to Hyundai and
Toyota
Table showing the different sources of used cars
TABLE NO 4.26
Particular
84
No of
Percentag
responden
e of
2012-2014
ts
responden
Customers
19
ts
76
Auction in police station
Company showrooms
Other sources
12
Total
25
100
Graph showing the different sources of used cars
GRAPH NO 4.26
76
80
70
60
50
40
30
20
10
0
12
CO
M
PA
N
CU
SH
O
W
RO
O
M
S
ST
O
M
ER
Interpretation: from this we can understand that 76% of dealers are purchasing cars from the
customers, 8% of dealers are taking car through auction in police station, 4% of dealers are taking car
from company owned showrooms and 12% of dealers are taking from other sources. So main source of
cars for dealers are from used car owners.
85
2012-2014
Table showing the period of holding a car model by dealers for selling
TABLE NO4.27
Particulars
No of
Percentag
responden
e of
ts
responden
One week to 1 month
ts
12
1 month to 2 months
17
68
2 months to 6 months
16
More than 6 months
Total
25
100
Graph showing the period of holding a car model by dealers for selling
Graph No 4.27
80
70
60
50
40
30
20
10
0
68
16
12
TH
S
TH
S
TH
AN
M
O
RE
TH
S
2
M
O
N
M
O
N
M
O
N
6
TO
TO
TH
M
O
N
1
O
N
W
EE
K
TO
M
O
N
M
O
N
TH
S
TH
Interpretation
86
2012-2014
68% of dealer will hold car about a period of 1 month to 2, 16% of dealer will hold car about a period
of 2 to 6 months, 12% of dealer will hold car about a period of 1 week to 1 month, 4% of dealer will
hold a car about a period of more than 6 months
87
2012-2014
Chapter 5
SUMMARY OF FINDINGS, CONCLUSION &

SUGGESTIONS
88
2012-2014
5.1 SUMMARY OF FINDINGS OF CUSTOMERS
Most of the secondhand car owners are business people.

Peoples who are having annual income below 4 lakh rupees prefer secondhand car more
compare to high income people.

Majority of peoples are having Maruti Suzuki used car, Toyota is in second position and
Hyundai is in third position.

Majority of peoples are buying secondhand car for their personal use.
Almost all used car owners keep their car for a period of 1 year to 5 years.
Almost all people prefer 1 year to 5 years old used car to purchase.
From this analysis we can understand that all most all people are purchasing their used car from
company owned secondhand car show rooms.

From this analysis we can understand that peoples are more like to sell their cars to direct
buyers.
From this analysis we can understand that most people are purchasing their used Maruti Suzuki
cars from company owned used car showroom.

Most people are selling their second Maruti Suzuki cars to direct buyers.
More people are buying used Hyundais cars from company owned used car showroom.
Most people are selling their used Hyundai car to direct buyers
People are like to purchase used Toyota cars from unauthorized used car showroom.
People like to sell their used Toyota cars to direct buyer comparing to other source of selling.
Sales through internet are very less compare to other channel of sales.
5.2 SUMMARY OF FINDINGS OF DEALERS
Majority of car dealers are unauthorized car dealers.
89
2012-2014
Majority of car dealers are having many criteria for selecting car to be sold and the main
criteria are colour of the car, model of the car, the place of registration of car, body shape of the
car etc
From this study we can understand that most of dealers are not giving advertisement of their
dealership in internet.
Almost all dealers are dealing with car which is 1 year to 5 year old
From this study we can understand that Maruti Suzuki is the most demanded car in the
secondary market. After Maruti Hyundai is in the second demanded car in the secondary market
and Toyota is in third position.

Dealers are selling more Maruti Suzuki cars compare to Hyundai and Toyotas cars.
The main sources of secondary car for dealers are from customers.
Most dealers will hold a car model for a period of 1 month to 2 months for selling
90
2012-2014
5.3 CONCLUSION
Used car can benefit the purchaser as the price paid is lower than the same items bought new. If the
reduction in price more than compensates for the possibly shorter remaining lifetime, lack of warranty,
and so on, there is a net benefit.
Buying used cars reduces carbon footprint and CO2 emissions significantly compared to the complete
product life cycle, because of less production, raw material sourcing and logistics.
From this research we can understand that the most demanded car in the used car market is Maruti
Suzuki compare to Hyundai and Toyota. We can also understand that most of the secondary car owners
income is less than 4 lakh per annum.
From this research we can also find out that majority of people are purchasing their used car from
company owned used car show rooms and also they are more like to sell their cars to direct buyers.
From this we can understand that cars from seller to company owned used car showroom then to
customer then to direct buyers this is how mainly the flow of used car is happening in secondary car
market.
From this study we can understand that most people are purchasing second hand Maruti Suzuki and
Hyundai cars from company owned used car showroom. where as in the case of Toyota people are
more interested to purchase their car from unauthorized used car show rooms and they are like to sell
their car to direct buyers .
From this study we can also understand that Majority of car dealers are having criteria for selecting car
to be sold and the main criteria are colour of the car, model of the car, the place of registration of car,
body shape of the car etc
91
2012-2014
5.2 SUGGESTION
For customers
It is better to purchase used car because it reduces carbon footprint and CO2 emissions
significantly compared to the complete product life cycle, because of less production, raw
material sourcing and logistics.
It is better to purchase Maruti Suzuki cars for reselling because Maruti Suzuki cars has got lot
of demand in the secondary car market
Customers can sell their car through internet because through internet they can easily find out
direct buyers.
For customers it is better to purchase Maruti Suzuki cars because they can easily sell it off
whenever they want.

People can purchase used Toyota cars because demand of used Toyota cars will increase in
short feature,
For used car players
Used car market players should concentrate more on IT professional and other professionals
like Doctors and lawyers because they are not like to buy used cars compare to other people
Hyundai Company and Toyota Company should concentrate more in secondary car market
because Maruti Suzuki is doing extremely well in secondary car market.
Secondary car buyers are more preferring company owned showrooms for purchasing the used
car. So the other players like Brokers, unauthorized cars showrooms, internet sites and direct
sellers should adopt new attractive strategies in order to attract the customer who is going to
company owned showroom.
92
2012-2014
Car owners are more interested to sell their car to direct buyer because they have the perception
that they will get more money if they are selling to direct buyer. So other players like brokers,
company owned showrooms etc. should introduce new strategies to attract the sellers.
The unauthorized used car showroom should make contact with company owned used car
showrooms to sell their cars. So that they can increase their sales.
People are not much concerned about theextended warranty of used car so the used car dealers
can avoid that option for the used cars.
People are much concerned about the price of the car. So if the used car seller are ready to give
any discounts then they can attract lot of customers.
People are more purchasing 1 year to 5 years old car so for used car sellers it is better to hold 1
year old to 5 years old car for selling.
For selling Hyundai, Toyota cars sellers should adopt some more promotional techniques.
Presently direct sellers are the main source of cars for used car dealers. Instead of direct sellers
they can take cars from police station by auction or from private financiers by auction.
In order to increase the sales unauthorized and authorized used car dealers can give their
advertisement internet.
93
2012-2014
BIBLIOGRAPHY
94
2012-2014
BIBILIOGRAPHY
Books
Purchasing and supply chain management by Kenneth Lysons and Brian Farrington
Supply chains A Mangers Guide by David A. Taylor
Industry and firm studies by edited by Victor J. Tremblay, Carol Horton Tremblay
Websites
http://en.wikipedia.org/wiki/Automotive_industry_in_India
http://en.wikipedia.org/wiki/Maruti_Suzuki
http://en.wikipedia.org/wiki/Hyundai
http://en.wikipedia.org/wiki/Toyota
http://www.rncos.com/Report/IM641.htm
http://www.kenresearch.com/automotive-transportation/auto-components/india-used-
car-market-research-report/438-100.html
http://www.aeaweb.org/articles.php?doi=10.1257/aer.103.7.2911
http://worldwide.hyundai.com/WW/Corporate/CorporateInformation/CSR/index.html
http://www.marutisuzuki.com/sustainability.aspx
http://www.toyotabharat.com/inen/about/social/social_contribution.aspx
http://www.marutisuzuki.com/accolades.aspx
http://www.hyundai.com/in/en/AboutUs/Awards/2013/index.html
http://www.toyotabharat.com/inen/about/toyota_awards.aspx
http://www.marutisuzuki.com/company-at-a-glance.aspx
http://www.hyundai.com/in/en/AboutUs/HyundaiMotorIndia/WhoWeAre/index.html
http://www.toyotabharat.com/
http://www.businessstandard.com/article/companies/toyota-kirloskar-hopes-to-retain-
market-share-with-new-innova-109020900020_1.html
http://hpromise.hyundai.co.in/abouthyundaiadvantage/profile.aspx
http://www.toyotautrust.in/about_utrust
http://www.marutitruevalue.com/AboutUs/AboutUs_MarutiTrueValue.aspx
95
2012-2014
http://web.b.ebscohost.com/ehost/detail?sid=e08fc079-2636-4f42-a837-42844b258faf
%40sessionmgr110&vid=1&hid=122&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d
%3d#db=bsh&AN=92707788
http://web.b.ebscohost.com/ehost/detail?sid=0752e727-4d6f-42c1af97bc8ca7610443%40sessionmgr111&vid=1&hid=122&bdata=JnNpdGU9ZWhvc3Qt
bGl2ZQ%3d%3d#db=bsh&AN=4469361
http://en.wikipedia.org/wiki/Used_goodhttp://en.wikipedia.org/wiki/The_Market_for_L
emons
ANNEXURE
96
2012-2014
ANNEXURE- I
QUESTIONNAIRE 1
Study on secondary car market of Hyundai, Maruti Suzuki and

Toyota
QUESTIONNAIRE
I am doing my dissertation work as part of my MBA course with Bangalore University. In this
connection I would like to administer a questionnaire to you that would take up 10 minutes of
your time. Please note that this is a purely academic study and the information that you give will
not be used for any other purpose.
DEMOGRAPHICS
1. Respondent Details
Name
E mail id
Mobile no.
(Please mark on the appropriate column)
97
2012-2014
2. Please mark on your current profession?
Business
Professional (Doctor, lawyer)
Government employee
IT Professional
Private company (other than IT)
Students
Housewife
Others
3. Please mark on your per annum income category.
Below Rs 400000
Rs. 400000 to Rs. 500000
Rs. 500000 to Rs. 600000
Rs. 600000 & above
MAIN QUESTIONNAIRE
4. Do you own a car?
Yes
No
98
2012-2014
5. Where have you purchased your car?

Second hand market
Brand new car showroom
6. Which company car do you have?

Maruti Suzuki
Hyundai
Toyota
Other
7. If other specify
___________________________________________________________
8. What was the purpose of buying the car?
Domestic use
Reselling
Scrapping
Business use
Others
9. What are the parameters that you will consider before buying the used car?
Please give your answer on a scale of 1 to 5 where 1 means very important and 5 means
not at all important
Particulars
Very
Important
Neither
important
Not
Least
important important important

nor not
important
3
4
Cost of the car

Budget limit
99
2012-2014
Mileage of the car

Resale value of the
car
Brand loyalty
Cheaper spare parts
Extended warranty
Distance travelled
10. If you will buy a used car, then which company car will you prefer for?
Maruti Suzuki
Hyundai
Toyota
Others
11. How long on an average do you keep the car?

Less than 1 year
1 year to 5 years
5 year to 10 years
More than 10 years
12. How many years old car do you prefer?

Less than 1 year
1 year to 5 years
5 year to 10 years
More than 10 years
13. The source of your car?
100
2012-2014

Brokers
Used car showrooms
Internet
Direct seller
Other
14. If other specify
________________________________________________________________________
15. What is the reason for which you have purchased from that particular source?
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
______________________________________________
16. If you had sold the car, then to whom would you sell your car?
Through Brokers
Used car showrooms
Internet
Direct buyer
Others
17. If others specify
________________________________________________________________________
18. What is the reason for which you have sold to that particular source?
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
101
2012-2014
_____________________________________________________________________________
______________________________________________
102
2012-2014
ANNEXURE- II
QUESTIONNAIRE 2
Study on secondary car market of Hyundai, Maruti Suzuki and

Toyota
QUESTIONNAIRE
I am doing my dissertation work as part of my MBA course with Bangalore University. In this
connection I would like to administer a questionnaire to you that would take up 10 minutes of
your time. Please note that this is a purely academic study and the information that you give will
not be used for any other purpose.
1. Respondent Details
Name
E mail id
Mobile no.
2. Experience in dealership:
Less than 1 year
1 year to 5 years
5 years to 10 years
`More than 10 years
3. Are you an authorized used car dealer of any of the company?
103
2012-2014
Yes
No
4. If yes specify
________________________________________________________________________
5. Do you have contact with the main company owned distributors for sales of the product?
Yes
No
6. Do you have any selection criteria for selecting the car to be sold?
Yes
No
7. If yes what are the various criterias?
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
________
8. Do you advertise about your market in the web portals?
Yes
No
9. What is the average life span of the cars you deal with?
Less than 1 year
1 year to 5 years
More than 5 years
104
2012-2014
10. Which among the 3 are the best selling cars in the used car market?
Maruti Suzuki
Hyundai
Toyota
105
2012-2014
11. What is the comparative demand for the cars in the secondary car market?
Very good
Average
Not that
good
Maruti
Suzuki
Hyundai
Toyota
12. What is the average number of cars you generally trade in a month?
Maruti
Hyundai
Toyota
Suzuki
Less than 10
10 to 25
25 to 50
More than 50
13. Which is your source for the secondary cars?
Customers
Auction in police station
Company showrooms
Other sources
14. If other sources specify
15. How long do you keep a car model for selling?

One week to 1 month
1 month to 2 months
2 months to 6 months
More than 6 months
106
2012-2014

Hyundia Vs Toyota

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Study on secondary car market of Maruti Suzuki, Hyundai & Toyota

Presidency College, Bangalore

Study on secondary car market of Maruti Suzuki, Hyundai & Toyota

Presidency College, Bangalore

Study on secondary car market of Maruti Suzuki, Hyundai & Toyota

Presidency College, Bangalore

Study on secondary car market of Maruti Suzuki, Hyundai & Toyota

Presidency College, Bangalore

Study on secondary car market of Maruti Suzuki, Hyundai & Toyota

Presidency College, Bangalore

Study on secondary car market of Maruti Suzuki, Hyundai & Toyota

2.1 MARUTI SUZUKI

Study on secondary car market of Maruti Suzuki, Hyundai & Toyota

Presidency College, Bangalore

Study on secondary car market of Maruti Suzuki, Hyundai & Toyota

2.1.1 MARUTI TRUE VALUE

Presidency College, Bangalore

Study on secondary car market of Maruti Suzuki, Hyundai & Toyota

2.1.2 VISION AND MISSION STATEMENT

Presidency College, Bangalore

Study on secondary car market of Maruti Suzuki, Hyundai & Toyota

Presidency College, Bangalore

Study on secondary car market of Maruti Suzuki, Hyundai & Toyota

The main competitors of Maruti Suzuki are

Presidency College, Bangalore

Study on secondary car market of Maruti Suzuki, Hyundai & Toyota

2.1.5 MARKET SHARE

Presidency College, Bangalore

Study on secondary car market of Maruti Suzuki, Hyundai & Toyota

2.1.6 MILESTONES ACHIEVED/ AWARDS RECEIVED

1. Ranked as Indias Most Respected Automobile Company by leading business magazine,

Business World, 2007

Automobile Sector in 2012.

Study on secondary car market of Maruti Suzuki, Hyundai & Toyota

9. Golden Peacock Award for sustainability in 2012.

organized by the Economic Times in partnership with Frost & Sullivan.

automotive sector, Maruti ranked 7th in the world in 2005.

2.1.7 CORPORATE SOCIAL RESPONSIBILITY

Study on secondary car market of Maruti Suzuki, Hyundai & Toyota

2.1.8 SWOT ASSESMENT

Presidency College, Bangalore

Study on secondary car market of Maruti Suzuki, Hyundai & Toyota

Maruti recently faced a decline in its market share

Presidency College, Bangalore

Study on secondary car market of Maruti Suzuki, Hyundai & Toyota

Presidency College, Bangalore

Study on secondary car market of Maruti Suzuki, Hyundai & Toyota

facility in Hyderabad. The R&D center endeavors to be a center of excellence in automobile

2.2.1 HYUNDAI H PROMISE

Presidency College, Bangalore

Study on secondary car market of Maruti Suzuki, Hyundai & Toyota

2.2.2 VISION AND MISSION STATEMENT

Presidency College, Bangalore

Study on secondary car market of Maruti Suzuki, Hyundai & Toyota

Presidency College, Bangalore

Study on secondary car market of Maruti Suzuki, Hyundai & Toyota

14.Hyundai Accent CRDi

Presidency College, Bangalore

Study on secondary car market of Maruti Suzuki, Hyundai & Toyota

The main competitors of Hyundai motors india limited are

2.2.5 MARKET SHARE

Study on secondary car market of Maruti Suzuki, Hyundai & Toyota

Presidency College, Bangalore