Professional Documents
Culture Documents
Prepared by:
FARAH NADIAH IBRAHIM
2013812912
Prepared for:
DR NIK NAZIMAN
pg. 1
HISTORICAL OF CEMEX
YEAR
1906 - 1920
EXPLANATION
CEMEX was founded in 1906 with the opening of the Cementos
Hidalgo plant in Mexico. In 1920 Lorenzo Zambrano open new
1931
pg. 2
Expand
and
vertically
integrating
cement
and
concreate
1976
1980
1987
1989
1992
1993
companies.
CEMEX acquires Concern, a distribution subsidiary and it leads
1994
YEAR
1995
CEMEX
1996
Republic.
CEMEX becomes the worlds third-largest cement company with the
1998
acquires
EXPLANATION
Cementos Nacionales
in
the
Dominican
(NYSE)
under
the
ticker
symbol
CX.
CEMEX
pg. 3
2001
Inc.
CEMEX enters the Thai cement market with the acquisition of
2002
pg. 4
THE ISSUE
What can be said is that when CEMEX achieved transformation although
initially a bit modest in northern Mexico in 1906. CEMEX be able to face
the risks and the fact is that they are not afraid of risk but also make it an
opportunity to grow further. From CEMEXs perspective, managing risk is
not uncommon issue but it is about day to day activity. The function of
managing risk is still the same with other organizational activities. From
that, we can say that it can be a trademark to CEMEX because they are
not avoiding the risks but faced it. This will be a greater core competency
to CEMEX compared to other cement producer.
CEMEX integrates market and demand risks in its overall planning for
capacity and sourcing. It mitigates these risks by actively trading cement
across markets. The greatest strategic risk CEMEX has faced and
successfully managed is the threat to its economic viability and the
globalization of the cement industry. What is surprising is CEMEX able to
handle it with aggressively. CEMEX manages to make acquisitions from the
risk that they face it. They are very wise to take advantages from that.
Its worth it and paid off with some dividends, helping it to improve its
national market in the 1960s and 1970s, survive Latin Americas lost
decade of the 1980s, ride the first wave of international sector in the late
1990s and become one of largest building materials companies in the
world at the beginning of the 21st century. Now CEMEX must arrange its
pg. 5
pg. 6
production,
alignment
of
administration
organization
and
commercial
through
clear
areas.
role
Second,
definitions,
the
the
pg. 7
pg. 8
pg. 9
pg. 10
i.
CEMEX
Annual
Report
2003.
(n.d.).
http://www.cemex.com/InvestorCenter/files/2003/cx03eng.pdf
ii.
orevi,
B.
(n.d.).
The
Content
of
Global
Marketing.
http://www.meste.org/fbim/fbim_srpski/FBIM_najava/III_Djordjevic.pdf
iii.
(A
Compilation
Case
Studies).
(n.d.).
http://www10.iadb.org/intal/intalcdi/PE/2009/03415.pdf
pg. 11
CEMEX.
http://dlessard.scripts.mit.edu/docs/Lessard,%20Lucea,
%20The%20Case%20of%20CEMEX.pdf
v.
University,
O.
(n.d.).
CEMEX
S.A.B.de
C.V:
Case
Study.
http://www.sharepdf.com/6e84b3e6b5964b8dbf55a1007f1566ff/CEMEX.htm
pg. 12