Professional Documents
Culture Documents
TREND BOOK
STUDIES
2016
INTERNATIONAL
LIFESTYLE STUDIES
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purposes. All rights for this Trend Book reside by International Lifefstyle Studies Tilburg 2016. All rights for the
images it contains, reside by the owners of the images.
INTERNATIONAL
LIFESTYLE STUDIES
INDEX
6
8
20
32
44
56
68
71
PREFACE
DAILY FLING
TRANSCREATION
RAW BY NATURE
TANGIBLE TECH
SYNERGETIC
EPILOGUE
SOURCES
Lisa Wife, Lynn de Munnik, Lydia van der Made, Lisanne Jacobs, Joost Stegeman,
Paulien van Rijckevorsel, Marysa Vos, Amy Bessem and Jaap Meijers
PREFACE
INTERNATIONAL
LIFESTYLE STUDIES
We proudly present the Trend Book for Ambiente 2016. We are nine
students from International Lifestyle Studies. This is a bachelor program
at the Fontys Academy for Creative Industries in Tilburg, the Netherlands.
The program focuses on trend research and concept development. We
are are trained to research changes in society. Based on this research, we
develop new products and services that aim to improve the quality of life.
In the nine weeks prior to Ambiente, we carried out extensive research on
changes in society in general and in the living industry in particular. This
resulted in the five trends that we present in this Trend Book. Firstly, you
will read a short description of the trend which explains how it sprouted
from changes in our society. Secondly, you will see a mood board with a
matching colour chart. After this, the materials and shapes of the trends
will be shown. And lastly, you will find three manifestations of the trend.
During Ambiente 2016 our team will be manning two stands; one at the
entrance of Hall 11.0 and one at the entrance of Hall 4.0. We will give daily
Trend Tours, and we will update our website and social media channels
regularly.
Do not hesitate to come and see us in Hall 4 and Hall 11 and join our Trend
Tour.
- Ambiente Trend Tour Team 2016
Pexels
6
Daily
Fling
DAILY FLING
INTERNATIONAL
LIFESTYLE STUDIES
Adrian
INTERNATIONAL
LIFESTYLE STUDIES
10
11
INTERNATIONAL
LIFESTYLE STUDIES
Unpredictable
Bent
Highlighted
12
13
Lights
Signal
Playful Ceramic
INTERNATIONAL
LIFESTYLE STUDIES
PLAYFUL CERAMIC LIGHTS
This is a manifestation of the trend DAILY FLING because the usually static
design and material have now been altered, allowing the product to have a
range of motion, making it a joyfull and colourful detail as part of the interior.
14
Marta Bordes
15
Happy
Socks
INTERNATIONAL
LIFESTYLE STUDIES
HAPPY SOCKS
17
Signal
16
Signal
INTERNATIONAL
LIFESTYLE STUDIES
SOFTLAB INSTALLATION
18
Juliana Neira
19
Installation
SOFTlab
Transcreation
TRANSCREATION
INTERNATIONAL
LIFESTYLE STUDIES
#INTERACTION
#MEANINGFUL
#SELFEXPRESSION
20
Peechaya Burroughs
21
COLOURS Transcreation
INTERNATIONAL
LIFESTYLE STUDIES
22
23
MATERIALS Transcreation
Ceramics - Hemp - Felt
SHAPES Transcreation
INTERNATIONAL
LIFESTYLE STUDIES
Expressive
Unfinished
Lines
24
25
or Twist
Signal
Stick
INTERNATIONAL
LIFESTYLE STUDIES
STICK OR TWIST
Stick or Twist is an art project by Aukje Dekker, who sought twenty buyers for
a blank canvas, and started painting identical pieces. During the making of
these paintings the buyers could, after each step, choose wether they would
stick and pay for the painting, or twist and let the painter paint the next
step, for better or worse. By posting comments on the painting, the buyers
could try and steer the direction they wanted the painter to go in (Dekker,
2015).
This is a manifestation of the trend TRANSCREATION, because the result is
chosen and created by the consumer through a dialogue with the designer,
making the paintings more meaningful for the consumer.
26
Aukje Dekker
27
Pop
Up
INTERNATIONAL
LIFESTYLE STUDIES
POP UP
Dutch clothing designer Vera de Ponts graduation project, called Pop Up, is a
great example of the trend; TRANSCREATION. The garment, which comes as
one piece of fabric, has to be cut in the right shape by the consumer before
it is wearable. As a result it will give the owner the feeling they are wearing
something personal (Pont, 2016).
This is a manifestation of the trend TRANSCREATION, because the consumer
has to cut the fabric by hand to create someting that will fit their own body.
The consumer is part of the last steps in the creative process and decides the
desired outcome.
Vera de Pont
29
Signal
28
Vase
Signal
Curious
INTERNATIONAL
LIFESTYLE STUDIES
CURIOUS VASE
The Curious Vase, designed by Mianne de Vries, is made out of three different
layers. The idea is to break one or more layers by choice, to discover the vase
on the inside. The fun part of this vase is the fact that nobody knows what to
expect. Once you alter the vase, there is no turning back. Not taking the risk
will keep you wondering what is underneath it (VTWonen, 2015).
This is a manifestation of the trend TRANSCREATION because the consumer
adds his or her own individual finishing touch to this product by experiencing
something exciting. Every product is different because no vase will break in
exactly the same way.
30
Mianne de Vries
31
Raw by Nature
RAW BY NATURE
INTERNATIONAL
LIFESTYLE STUDIES
Technology and our expanding knowledge have fullfilled more than our basic
needs, giving consumers the aspiration and possibility to achieve perfection
(Netzoeker, n.d.). It seems like everything can be created or controlled. As
a result, consumers start to re-appreciate natures forces concerning both
endogenous and exogenous powers over which they have no control. Nature
is unique, imperfect and cannot be duplicated or recreated. For that very
reason, the beauty, unpredictability and great powers of nature are embraced
and seen as an inspiration.
This trend manifests in wooden, leather, rock and unrefined crystal materials
that are robust, asymmetric and organic.
32
Kelliher
33
INTERNATIONAL
LIFESTYLE STUDIES
34
35
INTERNATIONAL
LIFESTYLE STUDIES
Organic
Asymmetric
Robust
36
37
Chair
Signal
Raw
INTERNATIONAL
LIFESTYLE STUDIES
RAW CHAIR
38
Yoonki Lee
39
Archipelago II
Coffee Table
INTERNATIONAL
LIFESTYLE STUDIES
ARCHIPELAGO II
COFFEE TABLE
41
Signal
40
INTERNATIONAL
LIFESTYLE STUDIES
POETIC FURNITURE CHAIR
42
Demeter Forgarasi
43
Furniture Chair
Signal
Poetic
Tangible
Tech
TANGIBLE TECH
INTERNATIONAL
LIFESTYLE STUDIES
#CONSCIOUSNESS
#INTERACTION
#TECHNOLOGIC
44
Fast Company
45
INTERNATIONAL
LIFESTYLE STUDIES
46
47
INTERNATIONAL
LIFESTYLE STUDIES
Simplistic
Curved
Round
48
49
Clock
Signal
Shadowplay
INTERNATIONAL
LIFESTYLE STUDIES
SHADOWPLAY CLOCK
Usually, one glance at the clock is enough to know the time. However
the Shadowplay Clock is not your usual kind of clock. The design
does not even look like a timepiece at first, but rather seems like a
round lamp on the wall. The consumer only gets to see the time when
the clock is poked. The offline interaction with technology creates
a shadow, making this a very special clockwork (breadedEscalope,
2016).
This is a manifestation of the trend TANGIBLE TECH because the
consumer becomes more conscious about the use of technology by
interacting with the design.
50
breadedEscalope
51
Forget
Me Not
INTERNATIONAL
LIFESTYLE STUDIES
FORGET ME NOT
Marc Hassenzahl
53
Signal
52
Signal
Kuub
INTERNATIONAL
LIFESTYLE STUDIES
KUUB
Kuub (Dutch for cube), by Rien Zwagerman, comes from the idea
to create a technological product with a natural appearance. The
simple act of tilting the subject is used for switching the light
on and off, as well as dimming. Interaction with technology is
explored, playful and natural, making the user conscious of the
use of technology and energy (Kuub, 2015).
54
Rien Zwagerman
55
Synergetic
SYNERGETIC
INTERNATIONAL
LIFESTYLE STUDIES
The rise of the internet and technology has caused the uprise of individualism
(Webspace, 2007). This was followed by a climate of care, togetherness,
and compassion driven by a creative mentality and softer, gentler manners
(stylink, 2014).
Nowadays we see both perspectives, individualism and togetherness, being
combined in a strong harmonious form. Being individualistic yet together
gives people, or unexpected components, the chance to be complementary
to one another. The result is synergy in design and between people. A stronger
foundation for personal growth and aesthetic is created by a combination of
individual components.
This trend manifests in elastic, silk, metal and yarn materials that are fitted,
woven and in balance.
56
57
COLOURS Synergetic
INTERNATIONAL
LIFESTYLE STUDIES
58
59
MATERIALS Synergetic
SHAPES Synergetic
INTERNATIONAL
LIFESTYLE STUDIES
Fitted
Woven
Balance
60
61
Lamps
Signal
Topiary
INTERNATIONAL
LIFESTYLE STUDIES
TOPIARY LAMPS
62
63
Pantone
INTERNATIONAL
LIFESTYLE STUDIES
PANTONE COLOURS
For the first time ever, Pantone has picked two colours of the year
instead of just one. The colours Rose Quartz and Serenity, known
as baby girl pink and little boy blue, complement each other
beautifully. Rose Quartz and Serenity demonstrate an inherent
balance between a warmer embracing rose tone and the cooler
tranquil blue. (Brownlee, 2015)
This is a manifestation of the trend SYNERGETIC because Pantone
used two colours that complement each other.
Pantone
65
Signal
64
Owens
Signal
Rick
INTERNATIONAL
LIFESTYLE STUDIES
RICK OWENS
At Paris Fashion week 2015, fashion designer Rick Owens had his
models wear other models. There was a strong message behind
it. The collection is about raising women, women becoming
women, and women supporting women. It shows that you are
stronger together, than you are on your own (Shenton, 2015).
This is a manifestation of the trend SYNERGETIC because two
individuals, like never before, literally carry each other which
sends the message that we should support one another more.
66
Rick Owens
67
EPILOGUE
INTERNATIONAL
LIFESTYLE STUDIES
Thank you very much for reading the Ambiente Trend Book 2016! We
hope that we were able to inspire you and that you are now looking at
the world with a broadened view.
During this process we have had great support from our mentors Lisa
Wife and Lydia van der Made. We have also had much help from
trend-experts Zepha de Roo and Saar van der Spek. We would like to
thank them for their critical eye and for handing us the tools we needed
to put together this Trend Book.
FOLLOW US!
WWW.AMBIENTETRENDS.COM
WWW.FACEBOOK.COM/AMBIENTETRENDS
@AMBIENTETRENDS
AMBIENTETRENDS
It is forbidden to spread this Trend Book without authorization or to use this Trend Book for commercial
purposes. All rights for this Trend Book reside by International Lifefstyle Studies Tilburg 2016. All rights
for the images it contains, reside by the owners of the images.
68
69
SOURCES
INTERNATIONAL
LIFESTYLE STUDIES
DAILY FLING
Sas, E. v. (2015, 12 06). het druk hebben als nieuw statussymbool. Enkele
bedenkingen. . Retrieved 01-11-2016, from hp de tijd: http://www.hpdetijd.
nl/2015-06-12/het-druk-hebben-als-statussymbool-enkele-bedenkingen/
TRANSCREATION
71
INTERNATIONAL
LIFESTYLE STUDIES
RAW BY NATURE
https://vimeo.com/30893887
Kuub. (2015, / /). Playful Switch. Retrieved 01-04-2016, from DDW: http://
www.ddw.nl/evenement/183
Designboom (2015 12 29) Yoonki Lee shapes raw chair by gluing branches
with liquid epoxy. Retrieved 01-11-2016, from: http://www.designboom.
com/design/yoonki-lee-raw-chair-glued-branches-liquid-epoxy-12-29-2015/
Breadescalope. (2016, 01 04). Shadowplay uhr fuer einen salon.W 01-042016, from Breadescalope: http://www.breadedescalope.com/index.php/
shadowplay-uhr-fuer-einen-salon
SYNERGETIC
Brownlee, J. (2015, 12 02). Patones gender bluring colors of the year are pink
and blue. Retrieve 01-04-2016, from Fastcodesign: http://www.fastcodesign.
com/3054163/pantones-gender-blurring-colors-of-the-year-are-pink-andblue
Shenton, Z. (2015, 11 02). Rick Owens models wear models. Retrieve 01-042016, from Mirror: http://www.mirror.co.uk/3am/celebrity-news/rick-owensmodels-wear-models-6557924
Webspace.ship.edu (2007). Culturele personalities. Retrieved 01-11-2016,
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LIFESTYLE STUDIES
from
html)
Webspace:
http://webspace.ship.edu/cgboer/culturepersonalities.
Pexels, Unknown photographer. (n.d.) Black and White architecture. Retrieved 01-01-2016. https://www.pexels.com/photo/black-and-white-architecture-10643/
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INTERNATIO
LIFESTYLE S