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ONAL

TREND BOOK
STUDIES

AMBIENTE TREND TOUR TEAM


INTERNATIONAL LIFESTYLE STUDIES
FONTYS ACADEMY FOR CREATIVE INDUSTRIES

2016

INTERNATIONAL
LIFESTYLE STUDIES
FOLLOW US!

WWW.AMBIENTETRENDS.COM

WWW.FACEBOOK.COM/AMBIENTETRENDS
@AMBIENTETRENDS
AMBIENTETRENDS

It is forbidden to spread this Trend Book without authorization or to use this Trend Book for commercial
purposes. All rights for this Trend Book reside by International Lifefstyle Studies Tilburg 2016. All rights for the
images it contains, reside by the owners of the images.

AMBIENTE TREND TOUR TEAM 2016

INTERNATIONAL
LIFESTYLE STUDIES
INDEX
6
8

20
32
44
56
68
71

PREFACE
DAILY FLING

TRANSCREATION
RAW BY NATURE
TANGIBLE TECH
SYNERGETIC
EPILOGUE
SOURCES

Lisa Wife, Lynn de Munnik, Lydia van der Made, Lisanne Jacobs, Joost Stegeman,
Paulien van Rijckevorsel, Marysa Vos, Amy Bessem and Jaap Meijers

PREFACE

INTERNATIONAL
LIFESTYLE STUDIES
We proudly present the Trend Book for Ambiente 2016. We are nine
students from International Lifestyle Studies. This is a bachelor program
at the Fontys Academy for Creative Industries in Tilburg, the Netherlands.
The program focuses on trend research and concept development. We
are are trained to research changes in society. Based on this research, we
develop new products and services that aim to improve the quality of life.
In the nine weeks prior to Ambiente, we carried out extensive research on
changes in society in general and in the living industry in particular. This
resulted in the five trends that we present in this Trend Book. Firstly, you
will read a short description of the trend which explains how it sprouted
from changes in our society. Secondly, you will see a mood board with a
matching colour chart. After this, the materials and shapes of the trends
will be shown. And lastly, you will find three manifestations of the trend.

During Ambiente 2016 our team will be manning two stands; one at the
entrance of Hall 11.0 and one at the entrance of Hall 4.0. We will give daily
Trend Tours, and we will update our website and social media channels
regularly.

Do not hesitate to come and see us in Hall 4 and Hall 11 and join our Trend
Tour.
- Ambiente Trend Tour Team 2016

Pexels
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Daily

Fling

DAILY FLING

INTERNATIONAL
LIFESTYLE STUDIES

#LIGHTHEARTED #DISCONTINUITY #JOYFULNESS

The Millennial generation is dealing with the constant pressure to make


decisions, perform and work towards future goals. Being busy is more than
ever seen as a status symbol (Sas, 2015). This pressure is increased by social
media - the need to always show your best side and compare yourself to
seemingly perfect lives (Eigenraam, 2014).
As a result, people want to form a balance between the pressure to achieve
and the desire to revel in life. The Milliennial generation wants to experience
something relieving: a discontinuity to take a breath from the seriousness and
this oppressive feeling. This is done by approaching typically formal objects,
activities, and situations in an airy way.
This trend manifests in plastic, painted materials and a variety of fabrics that
are unpredictable, bent and highlighted.

Adrian

COLOURS Daily Fling

INTERNATIONAL
LIFESTYLE STUDIES
10

11

MATERIALS Daily Fling


Paint - Plastic - Fabric

SHAPES Daily Fling

INTERNATIONAL
LIFESTYLE STUDIES
Unpredictable

Bent

Highlighted
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13

Lights

Signal

Playful Ceramic

INTERNATIONAL
LIFESTYLE STUDIES
PLAYFUL CERAMIC LIGHTS

Designer Marta Bordes has created playfull ceramics. Ceramic is a material


that is mostly known for more static and serious designs. However, these
lamps are meant to be touched, moved and played with. The elastic that
holds the two components together makes it possible to move the lights and
change the setting in a playful way (Wong, 2015).

This is a manifestation of the trend DAILY FLING because the usually static
design and material have now been altered, allowing the product to have a
range of motion, making it a joyfull and colourful detail as part of the interior.

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Marta Bordes

15

Happy

Socks

INTERNATIONAL
LIFESTYLE STUDIES
HAPPY SOCKS

Happy Socks, by Viktor Tell and Mikael Sderlindh, bring colour to


your outfit and your daily life, with the purpose to bring happiness
and joy. A sock is not the most exciting piece of clothing, but
it can be a funny and playful addition to your sock-drawer and
outfit. Its a funny twist to your daily routine (Happysocks, 2016).
This is a manifestation of the trend DAILY FLING, because an
ordinary everyday item is approached in an airy and colourful
way.

Viktor Tell and Mikael Soderlindh

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Signal

16

Signal

INTERNATIONAL
LIFESTYLE STUDIES
SOFTLAB INSTALLATION

Behance is a hub for creativity and graphic design, made by


SOFTlab. An ordinary office light would not live up to their
standards, which is why SOFTlab designed this beautiful piece of
art for in the hub. A day at the office just got a lot more colourful
(Neira, 2016).

This is a manifestation of the trend DAILY FLING, because a


usually serious design for an ordinary office got a whole different
approach. The colourful installation casts its light on the first and
second floor, bringing warmth and playfulness.

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Juliana Neira

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Installation

SOFTlab

Transcreation

TRANSCREATION

INTERNATIONAL
LIFESTYLE STUDIES
#INTERACTION

#MEANINGFUL

#SELFEXPRESSION

Self-expression plays a big role in the Western society. Part of consumers


identity is derived from lifestyle choices. This includes the products they
surround themselves with (Economics and Management, 2014). Due
to mass production and a growing range of markets, consumers find it
more difficult to find products that fully display their identity. As a result
consumers search for a deeper bond with their products (Pine & Gilmore,
1999).
Nowadays we see that producers are taking their customers by the hand to
create a transformative experience. Consumers feel the need to be a part
of the design process and want to give the design its finishing touch and
adapt it to their personal wishes. This creates a unique dialogue between
consumer and designer. A meaningful and personal product is created with
every individual change to the product.
This trend manifests in felt, ceramics and hemp materials that are expressive,
with lines and unfinished garnments.

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Peechaya Burroughs

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COLOURS Transcreation

INTERNATIONAL
LIFESTYLE STUDIES
22

23

MATERIALS Transcreation
Ceramics - Hemp - Felt

SHAPES Transcreation

INTERNATIONAL
LIFESTYLE STUDIES
Expressive

Unfinished

Lines

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25

or Twist

Signal

Stick

INTERNATIONAL
LIFESTYLE STUDIES
STICK OR TWIST

Stick or Twist is an art project by Aukje Dekker, who sought twenty buyers for
a blank canvas, and started painting identical pieces. During the making of
these paintings the buyers could, after each step, choose wether they would
stick and pay for the painting, or twist and let the painter paint the next
step, for better or worse. By posting comments on the painting, the buyers
could try and steer the direction they wanted the painter to go in (Dekker,
2015).
This is a manifestation of the trend TRANSCREATION, because the result is
chosen and created by the consumer through a dialogue with the designer,
making the paintings more meaningful for the consumer.

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Aukje Dekker

27

Pop

Up

INTERNATIONAL
LIFESTYLE STUDIES
POP UP

Dutch clothing designer Vera de Ponts graduation project, called Pop Up, is a
great example of the trend; TRANSCREATION. The garment, which comes as
one piece of fabric, has to be cut in the right shape by the consumer before
it is wearable. As a result it will give the owner the feeling they are wearing
something personal (Pont, 2016).
This is a manifestation of the trend TRANSCREATION, because the consumer
has to cut the fabric by hand to create someting that will fit their own body.
The consumer is part of the last steps in the creative process and decides the
desired outcome.

Vera de Pont

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Signal

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Vase

Signal

Curious

INTERNATIONAL
LIFESTYLE STUDIES
CURIOUS VASE

The Curious Vase, designed by Mianne de Vries, is made out of three different
layers. The idea is to break one or more layers by choice, to discover the vase
on the inside. The fun part of this vase is the fact that nobody knows what to
expect. Once you alter the vase, there is no turning back. Not taking the risk
will keep you wondering what is underneath it (VTWonen, 2015).
This is a manifestation of the trend TRANSCREATION because the consumer
adds his or her own individual finishing touch to this product by experiencing
something exciting. Every product is different because no vase will break in
exactly the same way.

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Mianne de Vries

31

Raw by Nature

RAW BY NATURE

INTERNATIONAL
LIFESTYLE STUDIES

#UNPREDICTABILITY #ADMIRATION #UNPOLISHED

Technology and our expanding knowledge have fullfilled more than our basic
needs, giving consumers the aspiration and possibility to achieve perfection
(Netzoeker, n.d.). It seems like everything can be created or controlled. As
a result, consumers start to re-appreciate natures forces concerning both
endogenous and exogenous powers over which they have no control. Nature
is unique, imperfect and cannot be duplicated or recreated. For that very
reason, the beauty, unpredictability and great powers of nature are embraced
and seen as an inspiration.
This trend manifests in wooden, leather, rock and unrefined crystal materials
that are robust, asymmetric and organic.

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Kelliher

33

COLOURS Raw by Nature

INTERNATIONAL
LIFESTYLE STUDIES
34

35

MATERIALS Raw by Nature


Wood - Rock - Crystals - Leather

SHAPES Raw by Nature

INTERNATIONAL
LIFESTYLE STUDIES
Organic

Asymmetric

Robust
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Chair

Signal

Raw

INTERNATIONAL
LIFESTYLE STUDIES
RAW CHAIR

Yoonki Lee designed a seating object that is made out of fallen


tree branches. The abandoned branches he encountered
inspired him in this project. Firstly, he trimmed all the branches
to the same length, then pouring liquid epoxy over the branches
in order to create a strong structure (Designboom, 2015).
This is a manifestation of the trend RAW BY NATURE, because the
designer used unprocessed branches. Every design chair made
in a similar manner is unique, which shows the unique shapes
and forms of nature.

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Yoonki Lee

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Archipelago II

Coffee Table

INTERNATIONAL
LIFESTYLE STUDIES
ARCHIPELAGO II
COFFEE TABLE

This coffee table, designed by Eagle Wolf Orca, represents an


island in a chain of islands (archipelago). Every island is different
and has a different size just like the rocks that form the tables
(Ahalife, 2015).
This is a manifestation of the trend RAW BY NATURE because
the designer uses rocks as a material, which can not be precisely
recreated. The designer has no influence on the way the stone
looks, he only cuts it in half to fit the glass.

Eagle Wolf Orca

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Signal

40

INTERNATIONAL
LIFESTYLE STUDIES
POETIC FURNITURE CHAIR

The Poetic Furniture chair is designed by Demeter Forgarasi. He got his


inspiration from nature as emphasized in the naturalness of the materials
and form. It looks like the fabric was blown into the chair by the wind,
and frozen in time (Tucker, 2015).
This is a manifestation of the trend RAW BY NATURE, because the
designer tried exemplifying the power of the wind.

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Demeter Forgarasi

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Furniture Chair

Signal

Poetic

Tangible

Tech

TANGIBLE TECH

INTERNATIONAL
LIFESTYLE STUDIES
#CONSCIOUSNESS

#INTERACTION

#TECHNOLOGIC

Technology has become an indispensable part of our personal and


professional lives (Buzzle, 2016). We have become so accustomed to
technology in our lives that we are sometimes not even aware of it. As a result,
many people unconsciously leave their technological devices and power
turned on, almost in a neglectful way. However, current signals indicate that
consumers want to become conscious of their use of technology again
(Managersonline, 2015). This is done by creating a conversation between
product and user, so having an interaction with technology. With Tangible
Tech, using technology is turned into a memorable and perceptive moment.
A positive side effect is the awareness raised of the impact of technology
and power consumption in our world.
This trend manifests in plastic, wooden, steel and aluminum materials that
are curved, simplistic and round.

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Fast Company

45

COLOURS Tangible Tech

INTERNATIONAL
LIFESTYLE STUDIES
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47

MATERIALS Tangible Tech

Steel - Plastic - Aluminum - Wood

SHAPES Tangible Tech

INTERNATIONAL
LIFESTYLE STUDIES
Simplistic

Curved

Round
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Clock

Signal

Shadowplay

INTERNATIONAL
LIFESTYLE STUDIES
SHADOWPLAY CLOCK

Usually, one glance at the clock is enough to know the time. However
the Shadowplay Clock is not your usual kind of clock. The design
does not even look like a timepiece at first, but rather seems like a
round lamp on the wall. The consumer only gets to see the time when
the clock is poked. The offline interaction with technology creates
a shadow, making this a very special clockwork (breadedEscalope,
2016).
This is a manifestation of the trend TANGIBLE TECH because the
consumer becomes more conscious about the use of technology by
interacting with the design.

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breadedEscalope

51

Forget

Me Not

INTERNATIONAL
LIFESTYLE STUDIES
FORGET ME NOT

The light Forget Me Not by Marc Hassenzahl is a reading lamp. After


being switched on, it will light up for 30 minutes, slowly dimming its
light over time. By touching one of its petals, the lamp re-opens and
shines bright again, making the user responsible for appropiate use of
energy (Folkwang, 2012).
This is a manifestation of the trend TANGIBLE TECH because a concious
action is needed for the use of this technology and energy.

Marc Hassenzahl

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Signal

52

Signal

Kuub

INTERNATIONAL
LIFESTYLE STUDIES
KUUB

Kuub (Dutch for cube), by Rien Zwagerman, comes from the idea
to create a technological product with a natural appearance. The
simple act of tilting the subject is used for switching the light
on and off, as well as dimming. Interaction with technology is
explored, playful and natural, making the user conscious of the
use of technology and energy (Kuub, 2015).

This is a manifestation of the trend TANGIBLE TECH because


Kuub gives technology a natural and interactive place within our
lives, making people more aware of the action.

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Rien Zwagerman

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Synergetic

SYNERGETIC

INTERNATIONAL
LIFESTYLE STUDIES

#TOGETHERNESS #COMPLEMENTARY #SYNERGY

The rise of the internet and technology has caused the uprise of individualism
(Webspace, 2007). This was followed by a climate of care, togetherness,
and compassion driven by a creative mentality and softer, gentler manners
(stylink, 2014).
Nowadays we see both perspectives, individualism and togetherness, being
combined in a strong harmonious form. Being individualistic yet together
gives people, or unexpected components, the chance to be complementary
to one another. The result is synergy in design and between people. A stronger
foundation for personal growth and aesthetic is created by a combination of
individual components.
This trend manifests in elastic, silk, metal and yarn materials that are fitted,
woven and in balance.

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Design Love Fest

57

COLOURS Synergetic

INTERNATIONAL
LIFESTYLE STUDIES
58

59

MATERIALS Synergetic

Elastic - Silk - Metal - Yarn

SHAPES Synergetic

INTERNATIONAL
LIFESTYLE STUDIES
Fitted

Woven

Balance
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Lamps

Signal

Topiary

INTERNATIONAL
LIFESTYLE STUDIES
TOPIARY LAMPS

These playful lamps called Topiary, made by Norwegian designers


Vera & Kyte, can be used separately but are at their best when they
are together. The combination of the two lamps creates a fun, poetic
landscape of light. The lamp by itself is beautiful but the combination
is what makes it interesting (Williamson, 2014).

This is a manifestation of the trend SYNERGETIC because two lamps,


which can be used as individual components, are stronger when they
are used together.

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Vera & Kyte

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Pantone

INTERNATIONAL
LIFESTYLE STUDIES

PANTONE COLOURS
For the first time ever, Pantone has picked two colours of the year
instead of just one. The colours Rose Quartz and Serenity, known
as baby girl pink and little boy blue, complement each other
beautifully. Rose Quartz and Serenity demonstrate an inherent
balance between a warmer embracing rose tone and the cooler
tranquil blue. (Brownlee, 2015)
This is a manifestation of the trend SYNERGETIC because Pantone
used two colours that complement each other.

Pantone

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Signal

64

Owens

Signal

Rick

INTERNATIONAL
LIFESTYLE STUDIES
RICK OWENS

At Paris Fashion week 2015, fashion designer Rick Owens had his
models wear other models. There was a strong message behind
it. The collection is about raising women, women becoming
women, and women supporting women. It shows that you are
stronger together, than you are on your own (Shenton, 2015).
This is a manifestation of the trend SYNERGETIC because two
individuals, like never before, literally carry each other which
sends the message that we should support one another more.

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Rick Owens

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EPILOGUE

INTERNATIONAL
LIFESTYLE STUDIES
Thank you very much for reading the Ambiente Trend Book 2016! We
hope that we were able to inspire you and that you are now looking at
the world with a broadened view.

During this process we have had great support from our mentors Lisa
Wife and Lydia van der Made. We have also had much help from
trend-experts Zepha de Roo and Saar van der Spek. We would like to
thank them for their critical eye and for handing us the tools we needed
to put together this Trend Book.

If you have any other questions or would like to collaborate, do not


hesitate to contact us on ambientetrends@gmail.com.
Please join one of our Trend Tours:
Hall 4: starting on 12:30 and 16:00
Hall 11: starting on 14:00 and 16:00

FOLLOW US!

WWW.AMBIENTETRENDS.COM

WWW.FACEBOOK.COM/AMBIENTETRENDS
@AMBIENTETRENDS

- Ambiente Trend Tour Team 2016

AMBIENTETRENDS
It is forbidden to spread this Trend Book without authorization or to use this Trend Book for commercial
purposes. All rights for this Trend Book reside by International Lifefstyle Studies Tilburg 2016. All rights
for the images it contains, reside by the owners of the images.

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SOURCES

INTERNATIONAL
LIFESTYLE STUDIES
DAILY FLING

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01-11-2016, from Designmilk: http://design-milk.com/playful-ceramic-lightsby-marta-bordes/

Sas, E. v. (2015, 12 06). het druk hebben als nieuw statussymbool. Enkele
bedenkingen. . Retrieved 01-11-2016, from hp de tijd: http://www.hpdetijd.
nl/2015-06-12/het-druk-hebben-als-statussymbool-enkele-bedenkingen/

Eigenraam, B. C. (2014, 02 02). Over verplichte passies en prestatiedruk:


laat je niet opjagen! Retrieved 01-11-2016, from NRC: http://www.nrc.nl/
nieuws/2014/02/02/als-iedereen-president-wil-worden-haalt-niemand-dekinderen-van-school

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Retrieved 01-04-2016, from Design Milk: http://design-milk.com/playfulceramic-lights-by-marta-bordes/

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huffington post: http://www.huffingtonpost.com/don-joseph-goewey-/
generation-stress_b_8062346.html

TRANSCREATION

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https://www.happysocks.com/nl/?gclid=Cj0KEQiAno60BRDt89rAh7qt4wBEiQASes2tdXGaqZCMzoR-006woJUdSX68xUA3UYRYA5VfwR4OPoaAl
U38P8HAQ
Neira, J. (2016) SOFTlabs installation casts color on behances new york
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70

Dekker, A. (2015, / /). Stick or Twist. Retrieved 01-13-2016, from Stick or


Twist: http://www.stickortwist.nl
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veradepont.com/pop-up.html
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INTERNATIONAL
LIFESTYLE STUDIES
RAW BY NATURE

https://vimeo.com/30893887

Ahalife. (2015, / /). Archipelago II Coffee Table. Retrieved 01-04-2016, from


ahalife: http://www.ahalife.com/product/29340/archipelago-ii-coffee-table

Kuub. (2015, / /). Playful Switch. Retrieved 01-04-2016, from DDW: http://
www.ddw.nl/evenement/183

Designboom (2015 12 29) Yoonki Lee shapes raw chair by gluing branches
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com/design/yoonki-lee-raw-chair-glued-branches-liquid-epoxy-12-29-2015/

Managersonline.nl (2015, 15 12). Meer technologie in 2016 leidt tot


simplificering dankzij de cloud. Retrieved 01-11-2016, from Managersonline:
http://www.managersonline.nl/nieuws/16801/meer-technologie-leidt-in2016-tot-simplificering-dankzij-de-cloud.html

Netzoeker. (onbekend). netzoeker. Retrieved 01-11-2016, from netzoeker:


https://www.netzozeker.nl/over-netzozeker

Tucker, E. (2015, 11 18). Demeter fogarasi poetic furniture prototype chari


blown into shape. Retrieved 01-04-2016, from Dezeen: http://www.dezeen.
com/2015/11/18/demeter-fogarasi-poetic-furniture-prototype-chair-blowninto-shape
TANGIBLE TECH

Buzzle.com (2106, 08 01). Why is technology so important today. Retrieved


01 11 2016, From Buzzle: http://www.buzzle.com/articles/why-is-technologyso-important-today.html

Breadescalope. (2016, 01 04). Shadowplay uhr fuer einen salon.W 01-042016, from Breadescalope: http://www.breadedescalope.com/index.php/
shadowplay-uhr-fuer-einen-salon
SYNERGETIC
Brownlee, J. (2015, 12 02). Patones gender bluring colors of the year are pink
and blue. Retrieve 01-04-2016, from Fastcodesign: http://www.fastcodesign.
com/3054163/pantones-gender-blurring-colors-of-the-year-are-pink-andblue

Folkwang. (2012, / /). Forget me not. Retrieved 01-04-2016, from Vimeo:

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Webspace.ship.edu (2007). Culturele personalities. Retrieved 01-11-2016,

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LIFESTYLE STUDIES
from
html)

Webspace:

http://webspace.ship.edu/cgboer/culturepersonalities.

Williamson, C. (2014, 02 09). Playful norwegian furniture vera kyte. Retrieved


01-01-2016, from Design Milk: http://design-milk.com/playful-norwegianfurniture-vera-kyte/
IMAGE FRONT PAGE

Pexels, Unknown photographer. (n.d.) Black and White architecture. Retrieved 01-01-2016. https://www.pexels.com/photo/black-and-white-architecture-10643/

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LIFESTYLE S

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