NO

1.
2.
3.
4.
5.
6.
7.
8.

Course
Code
Status
Credit hours
Semester
Pre-requisite
Teaching
method
Evaluation

9.

Lecturer

10.

Subject
Objectives

11.

Learning
Outcomes

COURSE INFORMATION
BUSINESS & ITS ENVIRONMENT
PBS 3063
Core Subject
3
Semester 5, Year 3
Nil
Lecture and Tutorial
1.
2.
3.
4.

Quizzes
Assignment
Group Project
Final Examination
(Comprehensive)
Total
Mohd Hawary bin Saadon

10%
20%
20%
50%
100%

The objectives of the course are to:

1. provide an overall understanding of the factors influencing the
business environment.
2. provide an insight into the political, social, demographic, technology,
information and legal environment contexts within which a business
organization operates.
3. increase awareness and sensitivity to the dynamic business
environment in making informed business decisions.
4. encourage students to do investigations on the operation of business
organizations in relation to local, national and global environment.
At the end of this course, students should be able to:
1. identify the elements that make up an organizations macro micro
and internal environments.
2. explain how the government affects the business organizations
3. outline how social and demographic changes affect business
organizations.
4. explain the diversity of technological impacts on business.
5. explain the key legal challenges and opportunities facing business
organizations, in respect to their relationships with customers, suppliers,
employees and intermediaries (stakeholders).
6. explain the diversity of organizational types and its objectives and
growth
7. explain how organizations manage their human resources, so that
they have a highly motivated workforce who are flexible to
environmental changes.
8. explain corporate social responsibility and ethics issues in business.
9. explain the underlying reasons for the globalization of trade
10. analyse possible impacts of the changes in various elements in a

12.

Subject
Synopsis

MAIN
REFERENCE

business environment and determine the appropriate actions that can

be taken .
The purpose of this course is to help students gain a better
understanding of the relationships between a business and its
environment. The course explores the complexity of forces on the
activities of business organizations and the nature of the decisions that
organizations must take if they are to survive and prosper in a dynamic
environment.
Baron,David P. (2010) Business and Its Environment. 6th edition)
Prentice Hall

Course Planner
Course Code: PBS 3063 Course Title: BUSINESS & ITS ENVIRONMENT

Week

Date

Topic

1. What is the Business

Environment?
28 Jun 2 Jul
1.1. Defining business
environment
1.2. Why study business
environment?
1.3. The macro environment
1.4. The micro environment
1.5. The internal
environment

Continue Chapter 1
1.4.
The micro environment
1.5.
The internal environment
5-9 Jul

SLT
Face Guided an
to Independent
Face Learning
8

Notes

2. The Political Environment

2.1. Political

system

in

importance

of

Malaysia
2.2. The

monitoring the political

environment
2.3. The

structure

of

government in Malaysia

Continue Chapter 2
12-15 Jul

2.4

Impacts of government
Legislation on

business operations

2.5 How pressure groups

can
influence
government policy
Semester Break
Continue Chapter 2.0
26-30 Jul
4

2-6 Aug

1.6. Role of management

superior
1.7. Corporate management
trends
1.8. Social responsibilities of
decision maker
Ethical decision making
2. ENVIRONMENTAL
ANALYSIS
2.1. Business environment
2.2. Industrial analysis

3
10

9-13 Aug

Continue Chapter 3
1.1. Competition analysis

Internal environment
analysis
7

3
3. STRATEGY FORMATION

15

16-20 Aug

3.1. Situation analysis

3.2. Vision, mission and
objectives
3.3. Corporate strategy
3.4. Business/ competition
analysis
Mid Term Exam

2-30 Aug
Continue Chapter 4.0
8

30 Aug -3 Sept
1.1. Functional analysis
1.2. Best strategy selection
Policy formation

6-10 Sept

4. STRATEGY
IMPLEMENTATION
4.1. Involvement
in
implementing strategy
4.2. Program, budget and
procedure formation

Independence
Day

10

Continue Chapter 5.0

13-17 Sept
10

11

12

16/9/2015

4.3. Actions to implement

strategy
4.4. Staff
recruitment
in
implementing strategy
Leadership in
implementing strategy

5. EVALUATION
AND
STRATEGY CONTROL
5.1. Performance evaluation
24&25 Sept
5.2. Strategic
information
(Hari Raya
system
Aidiladha)
Continue Chapter 6
5.3. Control guidelines
27 Sept 1 Oct
6.4 Strategic auditing
application in performance
evaluation

Malaysia
Day

20-23 Sept

13

10

3
3

4-8 Oct

6. RELATED ISSUES
6.1. Strategic management
in small and medium
sized business
6.2. Strategic management

Hari Raya
Aidiladha

in
non-business
organization

14

15

11-15 Okt
18 21 Okt

Continue Chapter 7
7.3 Strategic
management in
globalization

3
Deepavali &
Muharram

Revision Week

11-15 May 2014

Revision Week

19 May- 24 Jun
2014

Final Examination
TOTAL

Prepared by: ________________

Subject Lecturer
Date:

42

78

Verified by: ____________________

Head of Department
Date: