Design Brief for

TEXVALLEY CONVENTION AND EXHIBITION CENTRE

at

Texvalley,

Erode,

Tamilnadu
PROJECT

PMC

C.S. PROJECTS (I) PVT. LTD.

created on 15.10.2014

FUTURE PERFECT

Project Management Consultants

Design Brief
TEXVALLEY CONVENTION AND EXHIBITION CENTRE
1.1 INTRODUCTION

reputable Erode based companies - LOTUS & URC

Group.

Background
This Design Brief is prepared for the purposes of
establishing an Architectural Design Concept for
the Texvalley Convention and Exhibition Centre.
The brief will be used as a basis for seeking
conceptual designs for the project. The brief is
fundamentally a series of functional requirements
and excludes a detailed services brief.
The

brief

concentrates

on

Texvalleys

c. Texvalley Convention and Exhibition centre:

The

core

philosophy

is

that

of

Convention

and

Exhibition

Centre

is

conceived as facility to compliment and enhance

transformational infrastructure designed to take

the functionality of other 2 buildings and to make

Erodes economy to a global market, and unleash

the entire complex a wholesome textile trade

new opportunities for business.

experience.

Texvalley is woven by the 3 buildings to be worn

Based on this brief, the Architectural design for this

by an individual as a perfect trade experience,

building needs to be prepared.

a. Texvalley-Daily market:
the

The Daily market, a 12 lakhs square feet building

requirements and special relationship of each

describing

with 5 floors and 2 basements, will function on

space in broad terms.

regular market days.

1.2 PROPOSED CONTEXT

TEXVALLEY - a short note

1.3 SITE CONTEXT AND STRUCTURE

PLAN
The Texvalley site is located on the Salem-Cohin

This building, with 1600 air-conditioned shops,

Highway at Gangapuram, Erode, Tamilnadu. The

spread as approx 400 shops per floor, is dedicated

entire land area for Texvalley complex is about

for wholesale textile trade.

21acres (refer annex for site plan) having access

Currently with 95% civil work completion, the MEP

from the NH itself.

Texvalley, an integrated wholesale textile trading

& PHE services are in progress and the marketing

The

hub

activities have been launched.

approximate area of 1.5 acres, which is a part of

is

conceived

to

support

the

business

dynamics of Erodes textile trade gateways - the

Daily market & the Weekly market.
Texvalley is dedicated to trading, with the ultimate
vision to become Erodes perfect and iconic
textile marketing address.
Developed on a Public Private Partnership model,
it is supported by the Union Ministry of Textiles
under the CPCD scheme, and backed by two

b. Texvalley-Weekly market:
The Weekly market is a 4 lakhs square feet
building, with

4 floors and 1 basement, is

dedicated for the

3000 Weekly traders of the

region.
This building is completed and has become
operational since 1st September 2014.

proposed

land

for

the

TCEC

has

an

an existing land parcel of Texvalley campus.

The land boundary for TCEC is undefined at time
of preparation of the brief. It is expected that the
concept design will inform the location of the
Texvalley Convention and Exhibition Centre within
the available area by maintaining the general site
arrangement.

1.4 PROJECT OBJECTIVES

business facility for the Textile Trade. Hence the

The objective of the Project is to provide the

Texvalley and Erode, a facility of high quality

goal of TCEC is to be an opportunity to take the

Textile Business at Erode to an international level.

1.6 OVERVIEW OF REQUIREMENTS

The building needs to have flexible Exhibition Halls
accompanied by a range of flat floor meeting

capable of serving the region. The design must

As the primary aim of TCEC is to enhance the

rooms to support conference breakout sessions.

create a Texvalley Convention and Exhibition

business of the in-house textile traders, apart from

Support

Centre that takes advantage of its location inside

the major exhibition and convention spaces,

independent and concurrent operation of the

the Texvalley complex on the National Highway,

facilities like Banking, Restaurant, Dormitory etc,.

major spaces.

so

and

that majorly caters to the occupants or users of

experienced as a world-class convention and

the Daily and Weekly market need to be

entertainment precinct.

accommodated in the TCEC.

that

the

area

can

be

marketed

within the Texvalley-Integrated Textile Market

Campus, the Texvalley Convention and Exhibition
Centre

will

be

vibrant

integrated

public

resource.
The design should be embraced by the traders

are

provided

to

allow

The general arrangement of the facility is that the

Exhibition Halls are to be arranged with access to
goods

It is envisaged that by engagement and design

spaces

vehicles

through

loading

bays.

The

basement will have parking.

1.5.2 Establish a Connect
As the TCEC has to complement the other 2
buildings, there need to be a connect that
needs to be established between the buildings.

KEY SPACES
1.6.1.Foyers

This physical connect has to be designed to

The foyer/s are a large important public space

make the users of all building and the buildings

shared between all hirable spaces.

themselves interact.

These spaces act as the main interface with the

This can be developed as a public open space

public

will be a key catalyst project for development of

with landscape, to enhance the link between the

arrangement encouraging engagement without

the Textile traders.

buildings

necessarily attending paid events is required.

and general people and be a focus for textile

and other trade and civic events.
The Texvalley Convention and Exhibition Centre:

is a rare opportunity to weave business, civic,

and

make

it

vibrant

space

encouraging outdoor activities.

should fit with Texvalley complex values and

aspirations.

1.5 DESIGN OBJECTIVES

1.5.1 Relationship to Daily Market & Weekly Market
The Texvalley is envisaged as an integrated

welcoming

and

accessible

Entry to the foyer must provide the public with a

sense of arrival. These spaces should be attractive

cultural and community facilities, programs and

activities.

and

1.5.3 Architectural Response- Built Form

of high quality finishes and spatially sophisticated,

capable of providing appropriate ambience both

The built form together with the open space

day and night. Foyers should maximize views

should enhance the visual identity and be a

externally. Evening functions and potential for

valuable addition to the Texvalley complex.

foyers to project drama to the outside precinct is

The architectural response should respond to

Climate and the form of other buildings within the
campus.

a key aspect based on considered lighting and

glazing solutions.

 Other cultural and community events

The main function is to provide a socializing space

All meeting rooms should be designed to enable

before, during breaks in convention, exhibition

The Exhibition hall has to designed as a flat floor

full flexibility in terms of arrangement like U-

and performance and post events. It is a potential

space of sub dividable into 2 equal halls using full

shapped, classroom type, theatre type etc.

revenue source and hirable space in its own right

height operable walls to accommodate smaller

capable of accommodating live performances

events simultaneously. Temporary staging required

All

and multimedia presentations.

for Convention.

The foyers should have sufficient sound absorption

Two numbers of green room to be provided

equipping glass walls with electronically controlled

in the ceiling planning to reduce noise built up

adjacent to the expo hall. These rooms should

screens or black out blinds.

during high levels of occupancy.

have direct access to the stage at floor level.

Limited

The Foyer will have a Reception desk, Cloak

These rooms should be fitted with wardrobe,

mirrors, toilet and shower facilities.

storage area, controlled from the Reception desk.

The expo hall has to be arranged with access to

A Registration area will be included in the Foyer at

loading

each Convention level.

temporary goods holding area. Various store

Escalators should be located to one side of the

rooms for storing chairs, staging materials, modular

foyer or in a location that will not interfere with

exhibition setups or pre function events.

for

goods

rooms

need

to

be

equipped

with

multimedia and AV facility. Also all meeting rooms

need

facilities and access to administration office /

dock

the
to

have

full

Business

blackout

Centre

capability

facilities,

by

e.g.

photocopying etc., will be available from this

location. A semi-enclosed room that can be

vehicles

equipped for Internet facilities.

through

1.6.5 Banquet Halls

stall partitions, etc., should also be placed near

A flat floor Banquet room with pre-function area

the expo hall.

has to be designed to be used for conferences or

A dining hall with suitable kitchen facilities to be

to stage other smaller events.

suitably located with access from the exhibition

These rooms shall able to be separated by an

hall. This hall with access from the main hall could

operable wall. These rooms will be equipped with

A Registration desk with an office space will be

be used for dining during convention and as an

higher feature ceilings designed with permanent

located on each Convention level.

additional

lighting.

1.6.2 Registration desk & office

The Registration area will include a service desk

with roller shutter door to allow use for conference
registration, ticketing etc.

exhibition

space

during

trade

fairs/expo in continuation to the main exhibition

hall.
A maximum of 300 modular exhibition stalls, each
of size 2.4x.3m, need to be accommodated within

The Banks to support the business transactions of

the main hall and the dining hall .

the textile traders/buyers within the campus need

1.6.3 Exhibition Hall

The Exhibition Hall has to be designed as a flexible
space to accommodate various activities like,
Exhibitions & trade fairs
Fashion Shows
Large convention

1.6.6 Banks

to be designed in such a way that it has a

secured and easy access for the users of Daily

1.6.4 Conference/Meeting Rooms

market and Weekly Market

A number of smaller Meeting and Boardrooms

Each bank area needs to have a banking hall

need to be included. These rooms shall be of

with supporting spaces like a strong room, a

varying capacities from 10 to 50 seats.

pantry and toilet.

1.6.7 Multi-Cuisine Restaurant

be planned with waiting lounge, locker, beds,

A Multi-cuisine restaurant to be designed for the

resident traders, the visiting business people and
the

public

during

convention/exhibition.

shower and toilet facilities.

The users need to

have access to the restaurant and fitness Centre.

This

restaurant needs to be accessed by the people

staying in the hotel as well.
The Dining hall to be planned for the stated
capacity. The kitchen needs to be arranged with
access to the service lift, to facilitate the goods

The indoor games and fitness centre need to offer

a highly motivating environment even to the most
uninitiated.

areas, waste disposal etc.,

fitness

with the indicative area demarked for a 40-room

hotel. This building can either be a separate

1.7.1 Access Roads

The internal private road from the main entry of

management with a meditation or yoga centre.

campus till weekly market building has been laid.

Required

The drop-off for the Daily market building has to

and

number

of

space

Showers,

for

Lockers

and

be planned to have pedestrian entry to the

ground floor entrance.

There is a requirement for a Hotel within the

So at this stage, a site level planning is required

1.7 ACCESS AND TRANSPORT

stress

centre,

change facilities to be provided.

completion of TCEC.

all the levels.

levels.

This centre has to have indoor games, physical

Campus which will be built at later phase after

Required space for the services to be designed in

Housekeeping Store rooms to be available on all

1.6.10 Fitness Centre

movement. Planning needs to be done for wash

1.6.8 Hotel

1.6.13 Service rooms & House-keeping

The main entry and the other access to the TCEC

1.6.11 Supermarket

need to be planned accordingly including the

Considering the occupant population, including

roads around the building.

within the campus, that is the owners and workers

of the shops and the staffs of Texvalley, there is a
demand for a supermarket.

1.7.2 Public Transport

access. This hotel users need to have access to

Hence a floor space, with access to all the

This site is located on the Salem-Cochin Highway

the

occupants,

with a public bus-stop adjacent to the complex

building or attached to the TCEC with a private

Multi-cuisine

Restaurant

and

other

need

to

be

designed

for

the

leisure/fitness spaces.

Supermarket to sell Grocery and household items.

entry.

1.6.9 Dormitory

1.6.12 Toilets

1.7.3 Taxi and Private Vehicles

Dormitories for refreshment and short stay are

Sufficient toilets to be included and appropriately

A covered drop off area adjacent to the front

required for the traders / buyers traveling from

located on each level with disabled facilities to

reception entry will allow private vehicles and

other cities to Texvalley for business.

cater to the occupancy of spaces planned on

taxis to deliver and collect visitors at this location.

that level. Baby change facilities to be provided

Private

on each level.

proposed basement car-park.

Dormitories separate for ladies and gents have to

vehicles

can

then

proceed

to

the

1.7.4 Pedestrian Access

Appropriate access to the facility from the
carpark is required.
This must be direct and secure but also take
into consideration potential for the car-park
to serve the wider precinct and therefore
direct access to and from outside to the carpark is required.

1.7.5 Parking
A full traffic and demand analysis should be
undertaken to determine the number of parking
required for the TCEC. The parking can be done in

and reception desk. Way-finding for events should

be clear and obvious.

1.7.8 Delegate Access

Delegates must be able to find the level of their
event and easily find registration and facilities on
each level.

1.7.9 Client Access

The client will need to have access to public,
delegate,

performer

and

speaker

areas

in

addition to the registration, client office and store.

the basement of the building and on ground if

there is demand.

1.7.10 Vertical Transport

Public Lifts will be available to the public to access

1.7.6 Back of House Access

Back of House access should occur without
access through foyer or reception. It should be
provided independent of the loading zone for the
major spaces with separate loading dock for
deliveries and waste collection.
A dock manager/security location should be
provided with direct access to back of house
corridor and lifts to enable goods movement to all
levels via service lifts.

all levels of the new building. Goods and service

lifts will be required to allow sets and deliveries
access to upper floor spaces. The service lift
providing access to the food and beverage
serveries needs to be large enough to handle
large equipments.
Escalators will be included to link all foyer levels.
These should be located close to lifts and in an
area away from the centre of the foyer. Public
movement via escalators through any level should
not disrupt exhibition or catering events that may
be underway.

1.7.7 General Public Access

The public must be able to access the entry foyer

1.7 SPACE BRIEF

No.
01

Space

Design Requirements

Indicative capacities

Area (m2)

Exhibition Hall
-flat floor space

2400 persons

3000

-Column free, clear span and high ceiling space

-Divisible into 2 equal halls by ceiling height operable
acoustic walls
-temporary staging for events
-Dining space

400 seating capacity

-Kitchen and to suit the capacity

02

Banqueting
-with capability to divide into 2 banquet halls of 150pax each

300 (150 x 2)

(acoustic operable walls to increase capacity up to

maximum of range)
-pre-function area
03

Meeting rooms
-Meeting and Boardrooms of varying capacities
-flexible arrangement-board room, U-shaped and class room
type

05

Business centre
- Internet cafes
- Photocopying
- Faxing & Printing

10 to 50 pax
8 nos.

360
(180 x 2)

No.
06

Space

Design Requirements

Indicative capacities

Area (m2)

Banks
- Banking hall

6 banks

200 each

100 pax

200

- Strong room
- Pantry
- Toilet
07

Multi-Cuisine Restaurant
- Multi-cuisine Restaurant
- Kitchen to suit the capacity

08

Super-Market
280

- A open hall for super market

09

Dormitory
- Gents Dorm

75 persons

380

25 persons

150

- Locker
- Shower & toilet
- Ladies Dorm
- Locker
- Shower & toilet
10

Leisure and Fitness Centre

- Gym/Fitness centre

150

- Yoga centre
- Indoor Games
- Lockers
- shower & change rooms

150

No.
05

Space

Design Requirements

Front of House
Foyer Spaces to suit capacity for exhibition halls
Reception
Registration Desk/Area
Cloakroom
Consideration required for escalators to access upper level

06

Support Areas/ Other

Administration office
Green rooms-speakers, performers etc.
Toilets & parenting rooms
General -Storage rooms/spaces
Chair & staging module store
Loading Docks/Bays
Holding area/temporary store
Security office
Waste Store
Sound, Video, Electronics workshop
House keeping store rooms
Staff wardrobe space

Indicative capacities

Area (m2)

2.0 SITE PLAN

Total Site area of Texvalley

= 21 acres

Land Available for Future

expansion of daily market,
TCEC & Car park

= 5.7 acres

Land allotted for Exhibition

& Convention centre

= 1.5 acres

2.1 EXISTING BUILDING VIEWS & DRAWINGS

- DAILY MARKET

2.2 EXISTING BUILDING VIEW & DRAWINGS

- WEEKLY MARKET