College of

Business

COLLEGE OF BUSINESS
ADMINISTRATION AND
ACCOUNTANCY

Administration and Accountancy

STRATEGIC MANAGEMENT PAPER

(Format)
Title Page (use the prescribed template)
Advisers Endorsement (required)
Language Editors Certification (optional)
Table of Contents
Acknowledgement
Executive Summary FEB. 17, 2016, FRIDAY
I. Introduction DEC. 9, 2016, FRIDAY
1. History, Ownership, Management, Culture,
Organizational Structure-Mon
2. Nature of Business/Product/Services-Mon
3. Current revenue, size and profit-Mon
4. Major markets served-Pau
5. Number of employees-Pau
6. Other relevant basic information-Pau
II. Research Design and Methodology DEC. 9,
2016, FRIDAY
1. Data and information sources-Nikka
2. Manner of obtaining information and
methodologies used-Nikka
3. Major Assumptions-Nikka
Ill. Comparing Mission and Vision DEC. 16,
2016, FRIDAY
-State the current Mission & Vision-Mon
-Comment and evaluate Mission & Vision-Mon
-Recommend changes if needed-Pau
-Recommendation on how the Mission & Vision
will be communicated to all stakeholders-Nikka
IV. External Analysis JAN. 20, 2016, FRIDAY
A. General Statement
Note: Discuss the following areas focusing only
on factors that will have significant impact on
your business.
1.Political & Governmental Focus- Mon
2.Economic Focus-Mon
3.Social, Cultural & Demographic Focus-Pau
4.Technological Focus-Pau
5.Environmental Focus-Nikka
6.Legal Forces-Nikka
Note: Translate the above in terms of what it
means for your business, identifying opportunities
that may affect the following:
-Market Demand and Opportunities
-Types of products and services offered
-Intensity of Competition
-Supplier and Distribution
-Costs of Doing Business
-Other aspects of the Business
B. Industry and Competitor Analysis
B.1 Industry Analysis
1. Market size and/or growth rate and state
in the growth cycle.
2. Market Share Analysis
3. Market Mix
4. Buyer/Customer Profile
5. Factors affecting the cost of Doing
Business
6. Operation/ Production Aspects
7. Technology Developments
8. Industry Financial Analysis (growth,
profitability, liquidity, leverage and
efficiency)
9. Problems in the Industry
10. Critical success factors
B.2 Porters Five Forces Framework of
Competitive Analysis
Note: Based on the preceding analysis,
analyze your industry using the Porters

- Do a competitor analysis using CPM and

explain the ratings. Identify your major
competitors
and
provide
relevant
information for each as to revenue, size,
Financial
benefits,
market
share,
strategies, etc. If there are too many
competitors, choose only 2-3 major
competitors and explain why you chose
to focus on these competitors only.
C. Summary and Conclusion
Note: Use EFE
V. Company Analysis (Note: Use IFE)
JAN. 20, 2016, FRIDAY
A. Human Resources Area
B. Marketing Area (Mix, Customers, Target
Market)
C. Production and Operations Area
D. Financial Performance
Note: Review companys performance on key
indicators: Revenue/Sales in past 3 years;
Companys growth vs. industry growth or vis-vis other players Profitability
VI. Strategy Formulation FEB. 3, 2016,
FRIDAY
Note: Use the different strategy
formulation tools: SWOT, SPACE, IE,
GE/McKinsey, GRAND and QSPM. Explain
the results of your analysis.
VII. Objectives, Strategies,
Recommendations and Action Plans
FEB. 17, 2015
A. Strategies and Financial Objectives
B. Recommended Business Strategies
C. Recommended Organizational
Strategies
D. The Strategy Map
E. Financial Projections and Overall
Evaluation of the Strategies
F. Departmental Programs
VIII. Strategy Evaluation Monitoring and
Control FEB. 17, 2016
Note: Prepare an appropriate Balanced
Score Card
IX. Concluding Remarks FEB. 17, 2016
Appendices
Note: All financial statements must be
included here.
References
Ethics Declaration (required)
Curriculum Vitae
Important: Acknowledge and cite your
references/data
sources.
Proper
footnoting should be followed.
Source: David, Fred R.
Strategic Management
Concepts and Cases
13th Edition
Pearson Education, Inc. 2011

COLLEGE OF BUSINESS
ADMINISTRATION AND
Framework; state your conclusion forACCOUNTANCY
each
force.
/cbaastramanformat-2015

SUBMISSION OF DRAFT PAPER FOR DEFENSE FEBRUARY 20, 2016 (Monday)

Submit Three (3) copies printed on a short Bond paper (8.5x11) compiled on a short
White Letran Folder with Binder Clip
DEFENSE FEBRUARY 27 & 28, 2016 (Tentative)