Introduction of CHANAKYA

One of the greatest figures of wisdom and knowledge in
theIndian history is Chanakya. He is estimated to
have livedfrom 350 - 283 B.C. Chanakya is touted
as the "Pio neer Economist of India". Chanakya was
the adviser and
PrimeM i n i s t e r o f E m p e r o r C h a n d r a g u p t a . C h a n
a k y a w a s a professor at the University of Takshila
(located in presentday Pak istan) and was an
expert in commerce, warfa re, economics, etc. His
famous works include Chanakya
Neeti,A r t h a s h a s t r a a n d N e e t i s h
a s t r a . C ha n akya i s al s o k no wn by th e n am
e o f K a u t i l y a a n d Vishnugupta as is mentioned in
his text. His famous work called Arthashastra is a
classic example of statecraft
and p o l i t i c s a n d i s r e a d i n E u r o p e e v e n t o d a y.
I t b a s i c a l l y consists of the princ iples of politics a
nd how the stateworks. An able ruler has to be a
ruthless leader to
makesure that the state works smoothly and ef
ciently. Thelegends associated with Chanakya are very
interesting and provide a testimony of his greatness.
Sandhi means to get into the contract for peaceful runningof
business and not to harm each other. An organization should
not indulge into any controversy because it
affectsthe image of the organization. W hile entering into th

e one should upgrade the quality of his business to givecompetition but should not counter attack directly on theother party. YAANAM YAANAM means acquiring new territories.Because doing right things at the wrong time is consideredwrong. Resorting to p e a c e with one and war with another is dual policy. DONALD’S.Eg: Rin v/s Tide. DWAIDHI BHAAVA DWAIDHI BHAAVA me ans dual policy. As expandingof business will provide high profit as well as security. perks.Pepsi v/s Sprite. it was failed to build goodwill because MC.eagreement. DONALD’S first started withnon-veg foods which was not accepted by Indian people atthat time. SHARANAM SHARANAM means providing shelter. ASANAM ASANAM means waiting for proper time. an organizations hould also provide additional benefis like allowances.Taking the example of MC. if o n e b r a n c h i s u n a b l e t o m a k e p r o f i t t h e n o t h e r b r a n c h which is running in profit can balance the balance sheet of the business. A n organization should always think about acquiring new b usiness or to expand the existing business. A businessmanshould wait for the proper time to act upon the situations. the party should not include any of the clausewhich is not acceptable by the other party.A c cording to this strategy one should make good . VIGRAHAM Vigraham means WAR or COMPETITON. bonus etc. As shelter is one of the basic need of human so as an organization it should p r o v i d e s h e l t e r t o t h e i r e m p l o y e e s t o m o t i v a t e t h e m towards the work. this strategyt e l l s t h a t t h e r e s h o u l d b e c o m p e t i t i o n b e t w e e n t h e organizations but these competition should not be unethicali. Along with shelter.

relationship with one competitor and indulge into war withother competitor. practiced and succeeded in each of thesestrategies in dealing with Alexander. Malayakethuand many other leaders. Nandas. Because if there will be any proble mg o i n g t o o c c u r i n t h e n e a r f u t u r e t h e n h e s h o u l d h a v e so meone to help him for surviving in the market. . With the help of these strategies heassured victory.Chanakya applied.

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