Introduction of CHANAKYA

One of the greatest figures of wisdom and knowledge in
theIndian history is Chanakya. He is estimated to
have livedfrom 350 - 283 B.C. Chanakya is touted
as the "Pio neer Economist of India". Chanakya was
the adviser and
PrimeM i n i s t e r o f E m p e r o r C h a n d r a g u p t a . C h a n
a k y a w a s a professor at the University of Takshila
(located in presentday Pak istan) and was an
expert in commerce, warfa re, economics, etc. His
famous works include Chanakya
Neeti,A r t h a s h a s t r a a n d N e e t i s h
a s t r a . C ha n akya i s al s o k no wn by th e n am
e o f K a u t i l y a a n d Vishnugupta as is mentioned in
his text. His famous work called Arthashastra is a
classic example of statecraft
and p o l i t i c s a n d i s r e a d i n E u r o p e e v e n t o d a y.
I t b a s i c a l l y consists of the princ iples of politics a
nd how the stateworks. An able ruler has to be a
ruthless leader to
makesure that the state works smoothly and ef
ciently. Thelegends associated with Chanakya are very
interesting and provide a testimony of his greatness.
Sandhi means to get into the contract for peaceful runningof
business and not to harm each other. An organization should
not indulge into any controversy because it
affectsthe image of the organization. W hile entering into th

Along with shelter. A businessmanshould wait for the proper time to act upon the situations. bonus etc. an organizations hould also provide additional benefis like allowances.eagreement.A c cording to this strategy one should make good . DONALD’S. DONALD’S first started withnon-veg foods which was not accepted by Indian people atthat time. this strategyt e l l s t h a t t h e r e s h o u l d b e c o m p e t i t i o n b e t w e e n t h e organizations but these competition should not be unethicali.Pepsi v/s Sprite. A n organization should always think about acquiring new b usiness or to expand the existing business.Because doing right things at the wrong time is consideredwrong. As expandingof business will provide high profit as well as security. it was failed to build goodwill because MC.Eg: Rin v/s Tide.e one should upgrade the quality of his business to givecompetition but should not counter attack directly on theother party. VIGRAHAM Vigraham means WAR or COMPETITON. YAANAM YAANAM means acquiring new territories. SHARANAM SHARANAM means providing shelter. perks. As shelter is one of the basic need of human so as an organization it should p r o v i d e s h e l t e r t o t h e i r e m p l o y e e s t o m o t i v a t e t h e m towards the work. if o n e b r a n c h i s u n a b l e t o m a k e p r o f i t t h e n o t h e r b r a n c h which is running in profit can balance the balance sheet of the business. DWAIDHI BHAAVA DWAIDHI BHAAVA me ans dual policy. Resorting to p e a c e with one and war with another is dual policy.Taking the example of MC. the party should not include any of the clausewhich is not acceptable by the other party. ASANAM ASANAM means waiting for proper time.

relationship with one competitor and indulge into war withother competitor. Nandas. . With the help of these strategies heassured victory. Because if there will be any proble mg o i n g t o o c c u r i n t h e n e a r f u t u r e t h e n h e s h o u l d h a v e so meone to help him for surviving in the market. practiced and succeeded in each of thesestrategies in dealing with Alexander.Chanakya applied. Malayakethuand many other leaders.

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