SURVEY PROJECT

ON
AN ESTIMATION OF DEMAND AND SUPPLY OF BANARSI
SAREE IN THE INTERNATIONAL MARKET
Session: 2009 2011

Under the Supervision of:

Submitted By:

Mr. Amit Giri

Garima Srivastava

(Lecturer)

IB/04/21

SMS, Varanasi

DECLARATION

I hereby declare that the information

presented in this survey report is correct
to the best of my knowledge. This survey
report has not been published anywhere
else. This survey report is a part of my
course curriculum and the main objective
of conducting this field survey is to know
the views of the inhabitants of survey on
AN ESTIMATION OF THE DEMAND AND
SUPPLY

OF

BANARSI

SAREE

IN

THE

INTERNATIONAL MARKET.
GARIMA SRIVASTAVA
PGDM/IB/04/21
SMS VARANASI

ACKNOWLEDGEMENT

ACKNOWLEDGEMENT

Research work is combined effort, so one should thank to all who have helped in
making report purposeful. Hence I take this opportunity to thank all those who have
instrumental in preparing this report is a great honors for me to be assigned this
topic. First of all I would like to thank god who showed his blessings upon me in each
and every step. I am immensely grateful to Prof. P. N .Jha, director ,
School of management Sciences , Varanasi.I also would to
extend my sincere thanks to Dr Amit Gautam coordinator
international

Business

Programme,

School

of

Management Sciences for providing us every able opportunity to bring up

our talent. I am highly grateful to him for his constant guidance and inspiration. I
would also like to extend my heartful gratitude towards my Project Mentor
Mr. Amit Giri Lecturer, and School of Management
Sciences for his valuable support, guidance and encouragement.I also want to
thank all my teachers, staff members and library members for their valuable advice
and guidance which helped me to make this report purposeful.I specially wish to
thank all my respondents, seniors, colleagues, friends and my parents as without
their valuable support this report wouldnt have been possible.

PREFACE
It gives me a great pleasure to work on the survey project entitled AN
ESTIMATION OF THE DEMAND & SUPPLY OF BANARASI SAREE IN
THE INTERNATIONAL MARKET
The report is submitted in partial fulfillment of PGIB II SEMESTER of
School Of Management Sciences Varanasi.
Efforts have been made to avoid typing mistakes but in spite of it some
mistakes might have been crept in inadvertently. The reader and faculty are
requested to bring such type of mistakes in my notice.

TABLE OF CONTENTS

1 TOPIC
2.INTRODUCTION
3. OBJECTIVE OF RESEARCH
4.RESEARCH METHODOLY
5. ANALYSIS AND INTERPRETATION OF DATA
6.FINDINGS
7.CONCLUSION
8. SUGGESTION
9.LIMITATION
10.BIBLIOGRAPHY
11.ANNEXURE

TOPIC
AN ESTIMATION OF THE DEMAND AND
SUPPLY OF BANARSI SAREE IN THE
INTERNATIONAL MARKET

10

INTRODUCTION
Varanasi the city of holiness and divinity, the very own land of GODS and the place
where human soul achieves MOKSHA (salvation) KASYAM MARNAM MUKTI.This
ancient city holds a key to the HINDU MYTHOLOGY over thousands of years.
Varanasi OR Kashi OR Banarsi has been the home of literature, art, culture and
the world of aesthetics.
The passion of Banarsi saree is simply ageless. We are one of the chief Banarsi
saree manufacturers and Banarsi silk saree supplier located in India. we proffer
enticing ranges of meticulously woven Banarsi sarees. You may easily style yourself
with our Banarsi saree which is available with us on very reasonable rates.
Woven out of fine silk and bearing elaborate golden embroidery either along the
border or all over, the famous Varanasi sari made in the holy city of Banaras in Uttar
Pradesh state since the ancient times is ranked among the finest traditional sarees
of India. These saris are quite heavy due to its rich embroidery and are donned by
Indian women only during special occasions like wedding, parties and festivities.
Most ladies wear heavy gold jewellery to complement the Banarsi saree
In the most ancient and sacred city of Varanasi, there thrives an equally ancient
tradition. Thousands of weavers are engaged in weaving Banarsi saree.
The Banarsi saree gained popularity during the Mughal era. During this period, all art
was amalgamated to create a fusion of aesthetics.

11

History of Banarsi Saree

The tradition of making Varanasi or Banarsi sarees in Varanasi or Banaras is very
ancient. But it has continued to be passed down from one generation to another and
continues to flourish. One will find thousands of weavers making Varanasi silk saree
in this scared city even today. The training usually begins when one is as young as
10 years. It is believed that the making of Varanasi saree gained prominence during
the Mughal rule. Persian motifs were fudged with Indian designs on silk to create the
distinct flowery patterns so typical of Varanasi saris today.
An Indian woman, clad in a Banarsi silk saree, complete with her solah sringar (16
makeup items), is the dream girl of every Indian man. There is hardly any woman in
India whose wardrobe does not include Banarsi sarees. Even the trousseau of a
bride is incomplete without this much-coveted possession. Banarsi Saree offers such
grace to a woman that can hardly be matched by any other dress. However, behind
all this grace is a weaver, whose skill and genius goes into the making of such a
splendid outfit. Usually, it takes around 15 days to one month to complete a Banarsi
saree. Still, the time may vary depending upon the complexity of designs and
patterns of the saree.
The Mughal era was the time when the fame and recognition of Banarsi silk sarees
of India reached its pinnacle. Even the motifs underwent a change and the saree
saw new designs, resulting from the combination of Indian and Persian patterns.
Today, Indian craftsman are exporting Banarsi sarees, the specialty of
Banaras/Varanasi, to the remotest corners of the world. Numerous weavers, in and
around the city of Banaras, are engaged in this ever-expanding industry.

12

Banarsi Saree

Banarsi Saree is an Indian woman's coveted possession. For a long time Banarsi
Saree has been an important part of the Indian bride wardrobe and rarely fails to
flatter a woman, making her feel delicate and feminine. The Banarsi sari speaks
volumes of the genius of the traditional weaver. The Banarsi saris became more
popular during the Mughal era and the sari weaving art reached its zenith. It was
during this period when Sari weaving saw the amalgamation of Indian designs and
Persian motifs.
The Banarsi sari comes mainly in four different varieties. They are pure silk (katan);
organza (kora) with zari and silk; georgette, and shattir. Sari weaving is kind of a
cottage industry for millions of people around Varanasi. Most of the silk for the
Banarsi saris comes from south India, mainly Bangalore. The Sari weavers weave
the basic texture of the sari on the power loom. In weaving the warp, the weavers
create the base, which runs into 24 to 26 meters. In an ideal Banarsi Sari there are
around 5600 thread wires with 45-inch width.
The weaving of Banarsi sari involves teamwork. Ideally three people are engaged in
making the Sari. One weaves, the other works at the revolving ring to create
bundles. At this point, another important process begins. This is related to designing
the motifs. There are several traditional artists in Varanasi who, create wonderful
designs for Saris. To create design boards, the artist first sketches on graph paper
with color concepts. Selection of the final design follows creation of punch

cards

for one design of Banarsi saree, one requires hundreds of perforated cards to
execute the idea. The prepared perforated cards are knitted with different threads
13

and colors on the loom and then they are paddled in a systematic manner so that the
main weaving picks up the right colors and pattern. The normal Banarsi Sari takes
around 15 days to one month and sometimes more time to finish. However, this is
not a hard and fast rule as all depends on the complexity of designs and patterns to
be produced on the saree. The Banarsi Saree is an Indian woman's statement to the
world. It speaks of romance or riches, of sbriety or gaiety, of sophistication or
innocence. It is said that a Banarsi Saree rarely fails to flatter a woman, making her
feel fragile and feminine. It is an instant fashion, created by the hands of the weaver
and subject to none of the vagaries and changes that plague the fashions of the
western world banarasisaree.com provides you a rare and precious collection of
Banarsi Saree. All the Banarsi Sarees displayed on this website are carefully
collected. The information given regarding its cloth and other details is for
transparent shopping on the part of our customers. We assure our customers that
they will get the same product displayed here and of same quality as it is mentioned
in the product description of the Banarsi saree. All our Banarsi saree are directly
shipped to our customer worldwide from our sourcing location at Banarsi (Varanasi),
India.
Banarsi saree is the finest Indian sari. The fine silk, opulent embroidery and
silver and gold brocade, makes them highly sought after. The intricate Mughal
designs are feature of these saris, intertwining foliate and floral motifs. The
Banarsi silk sarees are an inevitable part of any Indian bride's trousseau. All their
finest Indian women wear the Banarsi saree on important occasions like
wedding and are complemented by jewellery.

14

In the Mughal era Banarsi saree came into popularity and got fashion currency It
was. Today these sarees are being exported world-wide.Around125km of Varanasi
this art of making Banarai saree is surviving since olden days. It was during the
mughal times when all arts be it persian, Rajasthan or other Indian school got
amalgamated to create a fusion of aesthetics. Same goes for costume as well. The
persianmotifs and Indian designs on silk texture studded with gold and silver
remained the cue of Mughal patronage. Elaborate pure gold and silver designs are
today rare still the zari has rightfully taken its position as an apt replacement today
there are mainly four varieties of Banarsi saree available. Those are Pure Silk
(Katan); Shattir, Organza which is fine kora with zari and silk works and finally the
Georgette If you go to varanasi you would find some 10,000 shops selling Banarai
Saree which is more a cottage industry for several million people around Varanasi
which includes Gorakpur and Azamgarh as well. Around 60 percent of artisans are
Muslim for whom weaving this art is their tradition. Ramzan Alian old traditional
weaver said After the partition of India people tried to take up this art Banarsi
Saree in distant land but could not produce an equivocal quality.there is
something in this earth which makes the creation of Varanasi Saree
possible.During mughal era the raw material i.e. silk used to come from China and
today those are replaced with Bangalore silks where sericulture is an unique
industry. The fineness of silk is gauged Daeonir and quality varies from 16-18
Daning to 20-22 Daning. Still today silk from Chinese powerloom is in great
15

demand which comes via Nepal. Resham cotton and zari also come from Surat
which remains the cotton belt for over several centuries.The process of making
Banarsi saree with the colourful dying of the Silk. Those silks are then sold by
weight. And powerloom people take them to weave the basic texture of the saree.
In the weaving warp they create the base which runs into 24 to 26 mts.

Making of the Banarasi Sari

Earlier the silk for Banarsi saree used to be imported from China, but nowadays they
come from mainly from Bangalore in South India and Canada. Banarsi sarees earlier
used to bear designs made out of original gold and silver threads and thus, used to
cost several lakhs of rupees. They were worn by the people from royal families only.If
the designs were too elaborate, manufacturers then even took a years time to make
create a single saree. Since the use of simple threads came into prominence, even
those Indians with average income came to afford Varanasi.
Most of the silk for the saris comes from South mainly Bangalore where sericulture is
a unique industry. The weavers weave the basic texture of the sari on the power
loom. In weaving the warp, they create the base, which runs into 24 to 26 meters.
There are around 5600 thread wires with 45-inch width. At the weaving loom, three
people work. One weaves, the other works at the revolving ring to create lacchis
(rolled bundles).

16

At this juncture, another important process is initiated. This is designing the motifs.
There are several traditional artists in Varanasi who, though not formally trained in
designing

creates

wonderful

designs

for

saris.

To create naksha patta (design boards) the artist first draws on graph paper with
color concepts. Traditional designs remain the base appeal for Banarsi saree.Once

the design in selected then small punch cards are created. These serve as guides for
which color thread has to pass through which cards and at what stage. For one
design, one requires hundreds of perforated cards to implement the concept. The
prepared perforated cards are knitted with different threads and colors on the loom.
Then, according to the design, they are paddled in a systematic manner so that the
main weaving picks up the right colours and patterns.

17

BANARAS SARI AND BROCADES

*
*
*
*
*
*
*

BROCADE
BANARAS SILK JAMDANI
JANGLA SAREE
JAMAWAR TANCHOI SARI
TISSU SAREE
CUTWORK SAREE
BUTIDAR SAREE

Banaras is one of the rich weaving craft centres of India, famous for Brocade saris
and allover dress material. Exclusive varieties of the saris are Jangla, Tanchoi,
Vaskat, Cutwork, Tishu, and Butidar which are made of silk warp and silk weft, on
plain/satian ground base, brocaded with extra weft patterns in different layouts
introducing Buties, Bells, creepers, Buttas in ground, border and Anchal for getting
glamours appearance.
As in the History of the India Banaras is known since regveda about 1500 year
2000 year BC and also a period of Ramayana and Mahabharat come to know
identical reference about the fame of Banarsi Saree and Fabrics as known Hiranya
Vastra (Putamber Vastra).

BROCADE
18

Brocade refer to those textiles where in patterns are created in weaving by

transfixing or thrusting the pattern-thread between the warp. In regular weaving the
weft thread passes over and under the warp thread regularly. But when brocade
designs in gold, silver silk or cotton threads are to be woven, special threads are
transfixed in between by skipping the passage of the regular weft over

a certain

number of warp threads (depending upon the pattern) and by regularizing the
skipping by means of pre-arranged heddles for each type of
patterning. There may be several sets of heddles so arranged that
on different occasions, they raise and depress irregular number of
threads in turn, as required by the exigencies of the pattern.
Zari-brocades-When gold and silver threads are use along with or
without silk-threads, thrust either as special weft or warp to create
glittering raised or-namentation. We have the Zari brocade kind of
fabrics. When we talk of gold or silver threads. It is to be under
stood that the gold,threads are actually only silver threads with gold polish and that
these threads are obtained by closely winding extremely fine gold or silver wire
around a silk thread.

19

BANARAS SILK JAMDANI

The silk Jamdani, a technical variety of brocade or the 'figured muslin', traditionally
woven in Banaras may be considered to be one of the finest products to come out of
the Banarsi loom. Here silk fabric is brocaded with cotton and rarely with zari
threads. jamdani is woven by transfixing the pattern thread between a varying
number of warp threads in proportion to the size of the designed then throwing the
shuttle to pass the regular weft. By repeating this process, where in the size and
placing of the cut-thread is in accordance with the character of the pattern, the
Jamdani weaver produces arrange of intricate designs.
Some of the traditional motifs of Jamdani included Chameli (Jas mine), panna hazar
(Thousand emeralds) genda buti (marigold flower)panbuti(leaf form)tircha (diagonally
striped) etc. The most attractive design feature of the Jamdani sari was konia or a
corner-motif having a floral mango buta.
It has own special character of (URTU) Binding in the figured disignes on ground
fabrics using extra weft designs thread dampatch technique for the or namentation of
the saree. It is silk x silk base fabrics or-namented with extra looking and technique
of weaving in karhuwan.

20

JANGLA SAREE
Brocade weavers of Banaras have often endeavored to add a sense of gaiety and
festivity by brocading patterns in colorful silk threads amidst the usual gold and silver
motifs; of the brocade convention. The present sari is an example in which mega silk
motifs have been in laid. Jangala wildly scrolling and spreading vegetation motif is
among the eldest in Banaras brocades. This old rose sari is embellished with
Beautifully contrasted gold-creepers and silver flowers of the Jangala motif. The
borders have brocaded running creepers in mega silk and gold and silver-Zari
threds.The end panel is a combination of motifs of the borders and condensed
Jangala of the field. Mega silk brocading in-hanks the beauty of the saree while
reducing the cost.
JAM WAR TANCHOI SARI
Using a technique similar to that of brocade, weavers of Banaras weave saris using
colorful extra weft silk yarn for patterning. These varieties known as tanchoi. This
maroon-coloured sari in satin weave is brocaded with elaborate motifs from the Jam
war shawl tradition from Kashmir, the characteristic feature of which was paisley
motif, often elaborated into a maze which would look kaleidoscopic in character. The
field has a densely spread minute diaper of Jam war style paisley. The end panel has
large motifs of multiple paisley forms-one growing out of the other. The borders, as
well as the cross-borders of the end panel, have miniature paisley creepers.

TISSU SAREE

21

The renowned Zari brocade weavers of Banaras have

evolved a technique of weaving tissue material which looked
like golden cloth. By running Zari in weft a combination of Zari
and silk in extra-weft (pattern thread) and silk in warp, the
weave of this sari has densely patterned with golden lotuses
floating in a glimmering pond. The 'drops of water' are created
by cut work technique. The borders and the end panel have a
diaper of diamond patterns enclosed by a border of running
paisley motifs. Tissue saris are most popular as wedding saris
among the affluent. Tissue sari has glazed, shining character due to the use of
real gold Zari/Silver Zari in weft on silk worp ground are ornamented with the
particulars traditional design such as Jangla Butidar, Shikargah menadar etc.

CUTWORK SAREE

22

This type of saree prepared by cut work technique on plain ground texture
after removing of the floated thread which are not design (Woven) during the
weaving process which provide good transparent look. Cut work is the
cheaper version of the Jamdani variety. In cut work the ;pattern is made to run
from selvage to selvage letting it hang loosely between two motifs and the
extra-thread is then cut manually, giving the effect of Jamdani.

BUTIDAR SAREE
The most striking feature of this dark blue silken saree is that it is brocaded
with pattern threads of gold, silver and silk. Due to darker shade of gold and
lighter of silver this variety of patterning in brocade is conventionally known as
Ganga-Jamuna, indicating the confluence of these two rivers whose waters
are believed to be dark and light receptively. The end panel has a row of
arches, in each of which a bouquet of flowers is placed. A slightly smaller and
variegated bouquet is diapered all over the field. The butidar saree is a rich
kind of the Banaras Saree in high traditional pattern and motif of the design
locally popularized such as Angoor Bail, Gojar Bail, Luttar Bail, Khulta bail,
Baluchar bail, Mehrab bail, Doller butti, Ashraffi Butti, Latiffa Butti, Reshem
Butti Jhummar Butti, Jhari Butta, Kalma Butti,Patti Butti, Lichhi Butti, Latiffa
Butta, Kairy Kalanga Thakka Anchal, Mehrab Anchal, Baluchar Butta with the
use of real gold and silver Jari and Katan silk in the west.

23

24

ANALYSIS
AND INTERPRETATION
OF
DATA

ANALYSIS
25

1. Respondents percentage:
Male

Female

75%

25%

Interpretation:
Out of 100 respondents surveyed we found that 75 % are male and 25 % are
female.

2. Age group of the respondents:

26

25-35 yrs
12%

35-45 yrs
53%

45-55 yrs
20%

55yrs and above

15%

Interpretation:
Our of the 100 respondents surveyed, we found that 12% belonged to the age group
of 25-35 yrs, 53% belonged to the age group of 35-45yrs 20% belonged to the 45-55
and the rest 15% belonged to the age group of 55 & above yrs.

3. Another analysis was made to know the no. of year the respondents
are in the business

27

10yrs

15yrs

20yrs

Above 2oyrs

12%

15%

31%

42%

Interpretation:
Out of 100 respondents surveyed we found that 12% people are involved
in 10yrs from doing this business, 15% are involved in 15yrs from doing
this business, 31% are involved in 20yrs from doing this business and
42% are involved in above 20yrs.

4. Another analysis was made to know in which country or continent the

demand of Banarsi saree is highest:
28

America

Germany

Canada

Others

20%

15%

39%

26%

Interpretation:
Out of 100 respondents surveyed we found that 20% people says that
America is the highest demanded country of Banarsi saree, 15% says that
Germany, 39% says that Canada and 26% says that other country.

5. Another analysis was made to know that which type of Banarsi saree
is more demanded in the different countries
Brocate Banarsi

Zordozi

Silk

Jangla Patola

29

22%

25%

51%

12%

Interpretation:
Out of 100 respondents surveyed we found that 22% people says that
brocate Banarsi saree is most popular in different countries, 25% says
that zardozi, 51% says that Banarsi silk and 12% is says that Jangla
patola.

6. Another analysis was made to know the demand for Banarsi saree
remains constant or fluctuate from time to time:
Yes

No
30

56%

44%

Interpretation:
Out of 100 respondents surveyed we found that 56% people says that
demand of Banarsi saree remains constant or fluctuate from time to time and
44% says that demand of Banarsi saree does not remain constant and
fluctuate from time to time.

7. Another analysis was done to find out at which time demand is highest
Marriage
60%

Festival
40%

31

Interpretation:
Out of 100 respondents surveyed we found that 60% people says that
marriage time is highest demanded time and 40% people says that
festival time is more highest demanded time.

8. Another analysis was done to find out the percentage of proportion of

saree exported in different countries
10-20%
10%

20-30%
22%

30-40%
18%

Above 40%
50%
32

Interpretation:
Out of 100 respondents surveyed we found that 10% people says that 1020% percentage of proportion of saree exported in different countries,
22% people says 20-30%, 18% says 30-40% and 50% says above 40%

9. An other analysis was made to find out that what is the cost incurred in
manufacture of per meter of Banarsi saree in different countries
1000-2000 RS.

2000-3000 RS.

3000-4000 RS.

Above 40000 RS.

33

42%

20%

12%

26%

Interpretation:
Out of 100 respondents surveyed we found that 42% people says that
1000-2000Rs cost incurred in manufacture of per meter of Banarsi saree
in different countries, 20% says that 2000-3000Rs, 12% says 30004000Rs and 26% says above 4000Rs.

34

10. As per the question what is the selling price of Banarsi sarees in
different countries
2500-3000 RS

3000-3500 RS

3500-4000 RS

48%

22%

15%

4000 and above

RS
15%

Interpretation:
Out of 100 respondents surveyed we found that 48% people says that the
selling price of Banarsi saree in different countries is 2500-3000Rs, 22%
says that 3000-3500Rs, 15% says that 3500-4000Rs and again 15% is
says above 4000Rs.

35

11.Another analysis was made to know that is exporters charge uniform

price or different price for a single unit of Banarsi saree in different
market
Yes
78%

No
22%

Interpretation:
Out of 100 respondents surveyed we found that 78% people says that
exporters charge uniform price or different price for a single unit of
Banarsi saree in different countries and 22% says no.

36

12.Another analysis was done to find out what is the elasticity of

Banarasi saree in International market
20-30%
15%

30-40%
12%

40-50%
38%

Above 50%
35%

Interpretation:
Out of 100 respondents surveyed we found that 15% people say that the
elasticity of Banarsi saree in international market is 20-30%, 12% says 3040%, 38% says 40-50% and 35% says above 50%.

37

13.Another analysis was related about the subsidies of exporter from the
government
Yes
38%

No
62%

Interpretation:
Out of 100 respondents surveyed we found that 38% people says that
govt provide subsidies to the exporters and 62% says no.

38

14.Another analysis was done to find out does currency fluctuation have
an impact from the sale of Banarsi saree in the International Market
Yes
57%

No
43%

Interpretation:
Out of 100 respondents surveyed we found that 57% people say that
currency fluctuation have an impact from the sale of Banarsi saree in the
international market and 43% says there is no impact of fluctuation in
sale of Banarsi saree in international market.

15.Another analysis was to know whether the revenue generated from

sale of Banarsi saree in last 3 yrs.
39

10-15lakh
16%

15-20lakh
18%

20-25lakh
52%

Above25lakh
14%

Interpretation:
Out of 100 respondents surveyed we found that 16% people say that
revenue generated from sale of Banarsi saree in last 3 yrs is 10-15 lakh,
18% says 15-20 lakh, 52% says 20-25 lakh and 14% says above 25lakh.

40

16.Another analysis were done to find out that if the price is decrease or
increase does it have any impact from the export saree
Yes
66%

No
34%

Interpretation:
Out of 100 respondents surveyed we found that 66% people say that there is
an impact from decrease or increase the price of saree in term of exported
and 34% says there is no impact on changes in price

41

17. As per the question what is the supply of Banarsi saree in International
market
10-20%
12%

20-30%
15%

30-40%
55%

40-50%
18%

Interpretation:
Out of 100 respondents surveyed we found that 12% people say that the
supply of Banarsi saree in international market is 10-20%, 15% says 2030%, 55% says 30-40% and 18% says above 40%.

42

OBJECTIVES OF THE PROJECT

To explore the destination of countries where Banarsi Sarees are
exported.
To assess the demand of Banarsi Saree in each of the countries
mention above.
To find out the revenue generated by the firm from the export of
Banarsi Saree in the international market.
To assess the profitability of a Banarsi Saree in international
market.
To analyses the supply of Banarsi Saree in international market.
To estimate the elasticity of demand and supply of Banarsi Saree in
the international market.

43

RESEARCH METHODOLOGY
Research in common parlance refers to a search for knowledge. Research can also
be defined as a scientific and systematic search for pertinent information on a
specific topic. In fact, research is an art of scientific investigation. According to
Clifford woody research comprises defining and redefining problems, formulating
hypothesis or suggested solutions; collecting, organizing and evaluating data;
making deductions and reaching conclusions; and at last carefully testing the
conclusions to determine whether they fit the formulating hypothesis Research is,
thus, an original contribution to the existing stock of knowledge making for its
advancement. It is the pursuit of truth with the help of study, observation, comparison
and experiment. In short, the search of knowledge through objectives and systematic
method of finding solution to a problem is research. The systematic approach
concerning generalization and the formulation of theory is also research.

Type of Research-

Descriptive Research (it is a fact finding investigation

with accurate interpretation)

Sources of Data-The

first hand information will be collected from the

respondence specially the firm exporting Banarsi saree in international market.

Primary data will be handy for such study.

44

Data collection method-

Survey with questionnaire

Sample Size- 100 in numbers which will include a sample of all type of exporters
small , medium and large.

Sampling Techniques- Since the population is quite scattered and unknown

therefore non probability and convenient sampling method will be applied for the
study.

Universe of study-

All the Banarsi saree exporter in Varanasi.

Statistical tools to be used-

Elasticity, Mean, Median, Mode, Graph, Data.

FINDINGS
1: It was found that Canada is the largest importer of Banarsi saree.

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2. Demand of Banarsi saree is seasonal, ie. it is not constant throughout the

year.
3. Banarsi silk and Zardozi is mostly exported.
4. The elasticity of Banarsi saree is high because of competition.
5. Currency fluctuation has a significant impact on sale of Banarsi saree in
international market.
6. The govt. of India is also actively participating in increasing Banarsi saree
export in international market

Conclusion
Saree industry is one of the major contributors to the Indian GDP as well as a
booster for the economic development of the country. Apart from that, saree

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industry also provides job opportunities to lacks of people and thus reduces
unemployment and enhances their living standard.
After observing the questionnaire, I come to know that the Banarsi saree
industry have got good reputation and demand in the international market,
particularly in Canada and other international countries. Though the demand
is not steady even then the revenue generated per year through international
business of saree is quiet good for most of the industries and if some
domestic flaws are removed, the future of banarsi saree is quiet good.

SUGGESTIONS

As Canada is the largest importer of banarsi saree, the quality of saree

exported there should be maintained.
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The stocks and raw material should be maintained at ideal amount keeping
the seasonal variation in demand and supply.

Quality of zari and threads should be maintained as they are the chief export
products.

As elasticity is high, products should be priced accordingly.

The govt. of India should try to encourage the exports by giving some
relaxations during export procedure apart from its production.

There are good chances for Indian exporters to enter the other European countries which are still
untouched

LIMITATIONS
1. As the time was less for the survey so some selected places were
Covered.

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2. As the questionnaire was in English, so some people were not able to understand
the question..

3. Few people did not have time to fill the questionnaire.

4. Few people were not responding as I expected from them, they were reaching as
the survey is conducted for false purpose.

5. People were hiding a lot of facts as they dont want to disclose their Business
secrets.

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BIBLIOGRAPHY

BIBLIOGRAPHY

WEBSITES
www.google.com
www.varanasi.com

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BOOKS
Research Methodology- C.R.Kothari
Methodology of research in social
sciences- Krishna swami.
India Today magazine.

ANNEXURE
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