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User Driven Classification:

The Next Big Thing in IT Security
Mark Fitchett
Director Global Channel
TITUS

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Big Problems: Statistics Do Not Lie!

$156 B
estimated cost for data breaches over
the last 5 years

542,606,665
records have leaked since 2005

1
in
4
36%
96%
of data breaches are
inadvertent

of organizations expect to
experience a security breach in the
next year

organizations admit to
experiencing a security breach
in the last 12 months

50% 20% 54%

of companies have 10
or more regulations to
deal with

of companies have 50
or more regulations
to deal with

of companies admitted
they fail audits

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#1 data loss risk is Inadvertent Mistakes

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Proofthe Leaks Continue!

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So Why Do These Leaks Continue To Happen?

Because the source of the information creation and information

sending, the user, is not part of the organizations data loss
prevention solution.
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Organizations Are Trying to Stop the Leaks By

Protecting It

Deploying technology to limit the leaks.

DLP, Gateways, Encryption, etc

Raising Awareness

Confidentiality Agreements, NDA,s, Organization

Security Policies, etc

On going training of users and staff.

Becoming Compliant

Following Security Standards

ITAR/EAR, PII, CAPCO, CUI, ISO 27001, NERC, HIPAA

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IT Security History

20 years ago, there were no CIOs

The Importance of Information has Emerged:

Forms intelligence

Powers profits

Embodies competitive advantage

Foundation of an organization

Information is now a corporate asset

Information is POWER

It has VALUE

How is Your Organization Protecting its Valuables?

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Who Is Responsible?
One Person?
CIO?
CISO?
One Department?
IT?
Info Security?
Your Users?
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At TITUS We Say Give Your Data a Voice By Involving the

User

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TITUS Involve The Users in Your Data Loss Prevention Strategy/Solution

Why?
Users are the ones creating the information and
content.
Users are the ones sending/sharing information.
Users understand the value and timeliness of the
information.
Users are somewhat aware/knowledgeable of
the companys information protection policies.
You cannot solely rely on technology to catch all
the inadvertent data leaks.
People are part of the problem so you have to
make them part of the solution.
Therefore, it make sense to include them in your
data loss prevention (DLP) strategy/solution.
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Benefits of User Involvement

The most valuable asset in any organization is the people that make it
function on a day-to-day basis. Developing a Security Awareness Program
is essential for any organization that seeks to reduce the risk of data
loss and theft, assure that information assets are appropriately
secured, and meet various regulatory requirements.
THE INFORMATION SECURITY INSTITUTE

Making sure that the principles of secure behavior are imparted to your
staff is more important than ever.
COMPTIA

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Get Users on your Side

IT Security

Users

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TITUS: Solutions for your Organization

Collaboration

Email
Email

Files
Files

Docum
Documents
ents

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S
E
C
R
E
T

IN

Users classify their information

T
E
R
A
N

P
B
L
IC

SEC

Secure data and comply with regulations

ITAR
HIPAA

Enhance downstream solutions

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Email

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Documents

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Files

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Ensure the right people see the right information

Share Information Securely

Improve governance and compliance
Harness the power of claims

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Enhance DLP

Reduce False Positives

Reduce False Negatives
Reduce Quarantines
Reduce Incident
Investigations

Involve Users
Power Your DLP

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Mobile
Email security solution for mobile devices protects valuable
information

Cloud

Identify your information and control how it

moves through the enterprise and the Cloud

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Identify Your Information!

A properly identified piece of information:
Is only seen by the appropriate people
Raises awareness of its sensitivity
Ensures secure handling by others
Strengthens security solutions

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All these Customers cannot be

TITUS Customers
Wrong?
Government

Healthcare

Transportation
Energy & Utilities

Over 300 Enterprise

Customers

Retail

Banking

Across All Industries

2 Million TITUS Users

Insurance

Telecom

Military

Chemical
&
Petroleum
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