ICICI Prudential Focused Bluechip Equity Fund

Open-Ended Equity Scheme

August Review Note

Only for reading and understanding of distributors and advisors of ICICI Prudential
Mutual Fund

Why ICICI Prudential Focused Bluechip Equity Fund ?

About the Fund

The Scheme seeks to invest only in large cap companies with a proven track record, quality management and
good growth potential.
These large caps are relatively safer compared with other stocks by way of lower volatility and may turn out to
be a good bet in turbulent economic conditions.
The Scheme has adopted a "buy and hold" approach. The Scheme aims to identify companies that offer
reasonable potential for long-term growth.
It intends to take aggressive position in high conviction stocks with an aim to generate alpha.
The focus is more on stock selection than sector selection. The stock selection follows the bottom-up approach.
The endeavour is to select the best stock/s in a sector than to diversify into many stocks confined to sectors.
The Schemes benchmark hugging approach ensures that the portfolio is well diversified across sectors.

Market Outlook

Launched on May 23, 2008, ICICI Prudential

Focused Bluechip Equity Fund is an openended equity fund. It invests in large cap
stocks with high conviction from the fund
manager. It comprises of top 100 stocks by
market capitalisation on National Stock
Exchange. The Fund follows a benchmark
hugging approach.

Investment Style
Value

Style

Blend

Growth

In India, manufacturing industries show lower capacity utilization at this point, this could bring operating
leverage and help the growth in topline without incurring any additional cost in the near term. Additionally, local
factors also favour India. After two consecutive deficient monsoons, 2016 saw respite as monsoons were about
the same level as the long term average or above that. This is expected to help the crop yield, thus, allowing
higher income opportunities in rural India. In turn it will help increase the spending capacity for rural consumers
and thus supporting the growth of various sectors associated with the rural market.
Zero-interest rates globally is expected to move institutional money in the developed world from fixed income to
equity market. With India among the fastest growing large-size country, the Indian stock markets could benefit as
better returns for sustained time period is possible. Additionally the government is being supportive in creating
conducive business environment, therefore, there is high probability of registering good growth.
While local and certain global factors are supportive of Indian equities, there are also other global factors that
could result in high volatility in the stock market such as US rate high or a geo-political crisis. A cause for concern
on the global growth can also result in high volatility.
As ICICI Prudential Focused Bluechip Equity Fund has nearly 90% exposure to large-cap stocks.

Curent Portfolio Positioning

Size
Large
Mid
Small

Investment Approach
High Conviction Large cap
Stocks

The fund is overweight on banks and this sector could benefit from falling interest rates and from
expected cyclical economic growth. Among the banks, the fund has higher exposure to private
banks as they are better placed in terms of valuation, growth prospect, and asset quality. Meanwhile,
the fund's choice among the PSBs are based on attractive valuations.

Bottom Up Approach

Benchmark Hugging

Portfolio Statistics

Key Portfolio Changes

Top 3 Entries

Top 3 Exits

Housing Development Finance Corpn. Ltd.

Hindustan Zinc Ltd.

No. of stocks

47

Britannia Industries Ltd.

N.A

No. of sectors

17

N.A

N.A

Top 5 Holdings

30.26%

Top 3 Increase

Top 3 Decrease

Top 10 Holdings

44.72%

State Bank Of India

Axis Bank Ltd.

Top 5 Sectors

63.51%

Icici Bank Ltd.

Punjab National Bank

Top 10 Sectors

83.62%

Hindustan Unilever Ltd.

Bank Of Baroda

Portfolio P/E

22.21

Top 3 Sector Increase

Top 3 Sector Decrease

Portfolio P/B

5.67

FINANCE

SOFTWARE

CONSUMER NON DURABLES

CEMENT

PETROLEUM PRODUCTS

TELECOM - SERVICES

Closing AUM as on
on
Jun
30 2016
2016
Jul 31,

Rs. 11656.08 Crore

ICICI Prudential Focused Bluechip Equity Fund

Open-Ended Equity Scheme
August Review Note
Only for reading and understanding of distributors and advisors of ICICI Prudential Mutual Fund

Top 10 Holdings

Top Sectors (% Holdings)

Stocks

% to net Assets

Sectors

Feb-16

Mar-16

Apr-16

May-16

Jun-16

Jul-16

Hdfc Bank Ltd.

9.20%

BANKS

27.94%

28.76%

29.24%

29.98%

30.52%

30.73%

Icici Bank Ltd.

7.14%

SOFTWARE

15.54%

15.12%

12.51%

12.45%

11.48%

10.46%

Axis Bank Ltd.

4.77%

PHARMACEUTICALS

8.20%

7.78%

7.80%

7.83%

8.62%

8.73%

Infosys Ltd.

4.68%

AUTO

5.53%

6.01%

6.71%

7.76%

7.74%

7.93%

Bajaj Finserv Ltd.

4.47%

FINANCE

4.70%

4.56%

4.80%

4.58%

5.27%

5.66%

Cipla Ltd.

3.29%

PETROLEUM PRODUCTS

4.79%

4.64%

4.12%

5.11%

5.17%

5.43%

Reliance Industries Ltd.

2.93%

CONSUMER NON DURABLES

4.85%

6.00%

5.55%

5.02%

4.88%

5.24%

Itc Ltd.

2.85%

POWER

3.51%

3.35%

3.76%

3.79%

4.00%

4.02%

Maruti Suzuki India Ltd.

2.77%

CEMENT

3.80%

3.77%

3.78%

3.50%

3.43%

3.27%

Indusind Bank Ltd.

2.62%

TELECOM - SERVICES

2.50%

2.48%

2.42%

2.26%

2.28%

2.15%

Portfolio Sector Weightage v/s Benchmark

% Weight
Benchmark
Portfolio

Sector
BANKS
SOFTWARE

(a)

(b)

30.73%

23.96%

10.46%

6.77%

8.73%

6.85%

AUTO

7.93%

11.06%

FINANCE

5.66%

6.87%

PETROLEUM PRODUCTS

5.43%

6.28%

CONSUMER NON DURABLES

5.24%

10.42%

POWER

4.02%

2.88%

CEMENT

3.27%

3.39%

TELECOM - SERVICES

2.15%

1.88%

PHARMACEUTICALS

1.88%

AUTO

-3.13%

FINANCE

-1.21%

PETROLEUM PRODUCTS

-0.85%

CONSUMER NON DURABLES

-5.18%

POWER

1.14%

CEMENT

-0.12%

TELECOM - SERVICES

0.27%

Portfolio Market Cap Breakup

BANKS
SOFTWARE

-4.15%

14.61%

PHARMACEUTICALS

Portfolio Features

89%

5%
0%
Largecap

Portfolio Underweight / Overweight against benchmark

Midcap

Type of Scheme
Plans

Open-Ended Equity Scheme

ICICI Prudential Focused Bluechip Equity Fund & ICICI
Prudential Focused Bluechip Equity Direct; Options Growth
& Dividend

Minimum Application Amount

Minimum Additional Application Amount
Minimum Redemption Amount

Rs. 5000 (plus in multiple of Re. 1)

Rs. 1000 (plus in multiple of Re. 1)
Rs. 500 (plus in multiple of Re. 1 thereof)
Upto
fromfrom
allotment
- 1% of applicable
NAV,
Upto 112Year
months
allotment
1% of applicable
NAV
More than 1 Year - Nil
Nil

Exit Load

Smallcap

Portfolio Quantitative Indicators

Alpha

6.35

Beta

0.96

Sharpe

0.92

R Squared

0.95

Standard Deviation

15.12

Fund Manager

Mr. Manish Gunwani managing this Scheme since Jan 2012

& has overall 20 years of experience.

Benchmark Index

Nifty 50 Index

SIP / STP

Available

Historical Asset Class Breakup

100%
98%
96%
94%
92%
90%

Equity & Equity Related

Cash & Cash Equivalents

Money Market

Jul-16

Jun-16

Apr-16

May-16

Mar-16

Jan-16

Feb-16

Dec-15

Oct-15

Nov-15

Sep-15

Aug-15

Jul-15

Jun-15

May-15

Apr-15

Feb-15

Mar-15

Jan-15

Dec-14

Nov-14

Oct-14

Sep-14

Aug-14

Jul-14

Jun-14

May-14

Apr-14

Mar-14

Feb-14

Jan-14

Dec-13

Nov-13

Oct-13

Sep-13

Aug-13

Jul-13

88%

ICICI Prudential Focused Bluechip Equity Fund

Open-Ended Equity Scheme
August Review Note
Only for reading and understanding of distributors and advisors of ICICI Prudential Mutual Fund

Yearly & Cumulative Performance

Growth of Rs. 100,000 invested in the scheme v/s Benchmark Index performance
350
300

200
150
100

Lakhs

250

ICICI Prudential
Focused Bluechip
Equity Fund
Nifty 50 Index

50
0
2007
---

2008
---

2009
91.19
75.76

2010
27.07
17.95

2011
-16.41
-24.62

2012
26.79
27.70

2013
10.21
6.76

2014
41.10
31.39

2015
-0.21
-4.06

2016
10.99
8.71

ICICI Prudential Focused Bluechip Equity Fund

Nifty 50 Index

Systematic Investment Plan

Value (Rs) of SIP in
Investment
Period

Total investment (Rs.)

Returns (%)*

S&P BSE Sensex

Nifty 50 Index

ICICI Prudential
Focused Bluechip
Equity Gth

S&P BSE Sensex

Nifty 50 Index

ICICI Prudential Focused

Bluechip Equity Gth

Since Inception

9,80,000

15,01,772

15,37,742

19,60,727

10.20%

10.76%

16.48%

Last 5 Years

6,00,000

7,84,815

8,03,112

9,11,408

10.68%

11.60%

16.73%

Last 3 Years

3,60,000

4,08,709

4,19,469

4,54,720

8.40%

10.17%

15.75%

Last 1 Year

1,20,000

1,29,407

1,31,312

1,34,402

14.77%

17.86%

22.86%

Date of First Instalment : May 23,2008

The data assumes the investment of Rs 10000/- on 1st of every month or the susequent working day. Load and taxes are not considered for computation of returns. Past performance may or may not be sustained in future. *CAGR
Returns are computed after accounting for the cash flow by using the XIRR method (investment internal rate of return). Nifty 50 Index - Scheme Benchmark, S&P BSE Sensex - Additional Benchmark.

Performance (As on July 31, 2016)

Value of Standard Investment of Rs 1,00,000

ICICI Prudential Focused Bluechip Equity Fund

Investment Period

Nifty 50 Index

S&P BSE Sensex

Value (Rs.)

Returns ( % )

Value (Rs.)

Returns ( % )

Value (Rs.)

Last 1 Year

104895.80

4.90

101238.16

1.24

99776.98

Returns ( % )
-0.22

Last 3 Years

177946.13

21.18

150444.10

14.58

145003.08

13.19

Last 5 Years

191717.05

13.90

157579.35

9.52

154154.82

9.04

Since Inception

317100.00

15.13

174636.87

7.05

106848.33

6.58

Returns are in rupee terms assuming a standard investment of Rs.100000 at the start of the mentioned investment period. The scheme benchmark for is Nifty 50 Index and additional benchmark is S&P BSE Sensex.Loads and
taxes are not considered for computation of return.

Dividend History: ICICI Prudential Focused Bluechip Equity Fund

Last 8 Dividends Declared for Dividend Option

Date

Ex Dividend NAV

Dividend

Date

Ex Dividend NAV

Dividend

15-Jan-16
16-Jan-15
24-Jan-14
25-Jan-13

18.55
22.03
16.63
17.12

1.60
2.25
1.45
1.00

25-Jan-11
----

15.64
----

0.75
----

Dividends mentioned above were on a face value of Rs. 10/unit. The NAV of the scheme, pursuant to payout of dividend would fall to the extent of the payout and statutory levy, if applicable. Declaration of dividend is at the
discretion of the trustees. Above statistics on dividend history are in Rs./Unit.
All the above performance are as on 31 July 2016 unless otherwise stated

Past performance may or may not be sustained in future. Returns less than one year calculated on absolute basis and more than one year on CAGR basis
Mutual Fund investments are subject to market risks, read all scheme related documents carefully.

This Product is suitable for investors who are seeking*:

Long term wealth creation solution
A focused large cap equity fund that aims for growth by investing in companies in the large cap
category
*Investors should consult their financial advisers if in doubt about whether the product is suitable for them

Disclaimer
Mutual Fund investments are subject to market risks, read all scheme related documents carefully.
In preparation of the material contained in this document, ICICI Prudential Asset Management Company Limited (the AMC) has used information that is publicly available, including information
developed in-house. Some of the material used in the document may have been obtained from members/persons other than the AMC and/or its affiliates and which may have been made available to
the AMC and/or to its affiliates. Information gathered and material used in this document is believed to be from reliable sources. The AMC, however, does not warrant the accuracy, reasonableness
and / or completeness of any information. We have included statements / opinions / recommendations in this document, which contain words, or phrases such as will, expect, should, believe
and similar expressions or variations of such expressions that are forward looking statements. Actual results may differ materially from those suggested by the forward looking statements due to
risk or uncertainties associated with our expectations with respect to, but not limited to, exposure to market risks, general economic and political conditions in India and other countries globally,
which have an impact on our services and / or investments, the monetary and interest policies of India, inflation, deflation, unanticipated turbulence in interest rates, foreign exchange rates, equity
prices or other rates or prices etc. The AMC (including its affiliates), the Mutual Fund, the trust and any of its officers, directors, personnel and employees, shall not be liable for any loss, damage of
any nature, including but not limited to direct, indirect, punitive, special, exemplary, consequential, as also any loss of profit in any way arising from the use of this material in any manner. The
recipient alone shall be fully responsible/are liable for any decision taken on this material. All figures and other data given in this document are dated and the same may or may not be relevant in
future. Investors are advised to consult their own legal, tax and financial advisors to determine possible tax, legal and other financial implication or consequence of subscribing to the units of ICICI
Prudential Mutual Fund. The sector(s)/stock(s) mentioned in this communication do not constitute any recommendation of the same and ICICI Prudential Mutual Fund may or may not have any future
position in these sector(s)/stock(s). Past performance may or may not be sustained in the future. The portfolio of the scheme is subject to changes within the provisions of the Scheme Information
document of the scheme. Please refer to the SID for investment pattern, strategy and risk factors.

Holding of stocks is considered at gross level of exposure without considering derivatives (both long and short)
Market cap break up is as per classification provided by Value Research