BUSINESS PLAN

EAZYCUT MOBILE SALON

Executive Summary
EAZYCUT is a salon that allows the entire family to have their hair and beauty
needs satisfied in one convenient application.
There are many "quick salons", many of these salons, such as Cost Cutters, only
provide the minimum services.EAZYCUT perceives an unfulfilled customer need
for a low-cost salon that provides maximum flexibility and strong customer
attention at their doorstep. Customers can book their appointment with nail
technicians or manicurists or 'Nailists' in advance at their own place in their busy
schedule. Using this strategy, EAZYCUT will gain significant market share and
create critical long-term relationships with its clients.

Business Description
Providing mobile salon (on-the-go) services to the people like hair & beauty
services
Mobile Salons are more popular in US, not very popular in India as people
prefer parlours
One of the most prominent service providers in major cities of India
Milestone-Providing mobile van services with high end equipments installed
in van
Convenience, accessibility, customized beauty packages & odd hour services

Marketing
Research and Analysis
Target market: Housewives, college student, old age people, business class
people
Huge market potential, useful in busy lifestyle as people dont have time to
go to a salon

 This market has very low entry barriers but EAZYCUT have a early moving
advantage
In the beginning, EAZYCUT will be able to capture a market share of 8090%

Marketing Plan
Market strategy sales and distribution:
Through mobile application
Once the booking is done according to the availability of barber, within 4560 minutes he will reach on the customer site

Pricing

Minimum order is Rs250 per customer

Manicure-Rs.60 to 100
Pedicure-Rs.50 to 100
Facials-Rs.600 to 2000
Eyebrows-Rs.80 to 100
Haircut- Rs.250 to 300
Dressing-Rs.450 to 500
Value based pricing model would be adopted

Discount would be given to loyal customers

Facial: 3%
Haircuts: 3%
Dressing: 5%

Advertising and promotions

Pamphlet distribution in societies and near colleges having outstation
students
Promoting EAZYCUT in beauty cultural contest & exhibition
Promoting it on social media sites and making tie up with shops selling
beauty products

Operations
EAZYCUT services will be accessible in selected metro cities for the first
few years
We will tie up with colleges and will provide services in hostel rooms as
well
EAZYCUT will provide bikes to its barbers to reach the customer site
As EAZYCUT business is mobile, fuel prices affect the bottom line. So
there will be mileage surcharges or work to specific geographic areas would
be charged extra.

Management
Company Policy -The employees who are working with our mobile salon have a
contractual agreement with us wherein they cannot provide personal services and
can only work for the company

Financials
Cost Structure
1. We will hire a developer for designing and maintenance of the website and
mobile application and the approximate cost will be Rs 80,000
2. Cost of hairdressing equipment will approximate to Rs 70,000
3. Cost of hiring a bikes and cars would be approximate Rs 20,000 per month
4. Salary of hairstylist and beauticians would be on commission based model.
They
would get around 35 to 40 percent commissions on every order.
Revenue Stream
1. Salon would earn the margin on different beauty products and packages by
selling it to the customers.
2. Supposing that we have only 2 employees, the revenue model would be as
follows:
Total service in the day: 16 hours
Time that each employee works: 8 hours
Approximate customers served per day: 10

Revenue per customer: Rs.250

Total Revenue: 250*10=2500
3. We will have a 60:40 revenue operating model for the business.
So, Out of the total revenue of Rs 2500, the amount paid to the
employees (barbers/beauticians) would be 40% of 2500 i.e. Rs.1000.
4. Thus, the per employee salary would be Rs 500 (1000/2) per day;
additionally an amount of Rs 500 would be paid for petrol cost and other
expenses to the employees.
5. Thus, the total amount retained with us will be approximately day (25001000-500) which is our profit.1000 per
6 .As the number of employees increases, this figure would also multiply.
Critical Risks
Potential Problems
1. Unexpected delays due to traffic may be possible when the hair dresser
reaches the clients place.
2. Since it is a mobile concept and we wont be able to provide niche services
which require huge size equipments( e.g. laser treatment for hair removal
and scar remover )
Milestone Schedule
1. Introducing the mobile van concept where all the beauty services will be
available in the van itself.
2. Penetrating the market in tier-II and tier-III cities.