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BUSINESS PLAN

Omega Designs

Payton Marshall, Owner

January 9, 2017

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Table of Contents
Table of Contents....................................................................................................................................................................................................................2
1. EXECUTIVE SUMMARY.................................................................................................................................................................................................3
1.1 Product........................................................................................................................................................................................................................3
1.2 Customers...................................................................................................................................................................................................................3
1.3 What Drives Us...........................................................................................................................................................................................................3
2. COMPANY DESCRIPTION..............................................................................................................................................................................................4
2.1 Mission Statement.......................................................................................................................................................................................................4
2.2 Principal Members......................................................................................................................................................................................................4
2.3 Legal Structure............................................................................................................................................................................................................4
2.4 Place............................................................................................................................................................................................................................4
2.5 Effective Date of Business..........................................................................................................................................................................................4
3. MARKET RESEARCH......................................................................................................................................................................................................5
3.1 Industry.......................................................................................................................................................................................................................5
3.2 Customers...................................................................................................................................................................................................................5
3.3 Competitors.................................................................................................................................................................................................................5
3.4 Competitive Advantage...............................................................................................................................................................................................5
3.5 Regulation...................................................................................................................................................................................................................5
4. PRODUCT/SERVICE LINE..............................................................................................................................................................................................6
4.1 Product or Service.......................................................................................................................................................................................................6
4.2 Pricing Structure.........................................................................................................................................................................................................6
4.3 Product/Service Life Cycle.........................................................................................................................................................................................6
4.4 Intellectual Property Rights........................................................................................................................................................................................6
4.5 Research & Development...........................................................................................................................................................................................6
5. MARKETING & SALES...................................................................................................................................................................................................7
5.1 Growth Strategy..........................................................................................................................................................................................................7
5.2 Communication...........................................................................................................................................................................................................7
5.3 Prospects.....................................................................................................................................................................................................................7
6. FINANCIAL PROJECTIONS............................................................................................................................................................................................8
6.1 Profit & Loss...............................................................................................................................................................................................................8
6.2 Cash Flow (12/01/2016 to 01/01/2020)......................................................................................................................................................................9
6.3 Balance Sheet............................................................................................................................................................................................................10
6.5 Financial Assumptions..............................................................................................................................................................................................12
6.5.1 Assumptions for Profit and Loss Projections.........................................................................................................................................................12
6.5.2 Assumptions for Cash Flow Analysis....................................................................................................................................................................12
6.5.3 Assumptions for Balance Sheet.............................................................................................................................................................................12
7. Appendix...........................................................................................................................................................................................................................13
7.1.1 Break Even Analysis..............................................................................................................................................................................................13
7.1.2 Assumptions for Break Even Analysis...................................................................................................................................................................13
7.2 S.W.O.T. Analysis.....................................................................................................................................................................................................14
7.2.1 Strengths................................................................................................................................................................................................................14
7.2.2 Weaknesses (Areas of Improvement).....................................................................................................................................................................14
7.2.3 Opportunities..........................................................................................................................................................................................................14
7.2.4 Threats....................................................................................................................................................................................................................14
7.3 Work Cited................................................................................................................................................................................................................15

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1. EXECUTIVE SUMMARY
1.1 Product
Omega Designs makes logos, websites, fliers, and business cards to help our clients get the word out
about their business or any events that they are holding.

1.2 Customers
Our target market is the business owners of small towns and communities. Omega Designs target the
smaller businesses because a lot of the small businesses in the United States really need to get their
name or product out into the public eye. Omega Designs want to help the small businesses of America
strive.

1.3 What Drives Us

Omega Designs not only want to make sure that we are giving our customers the best websites, logos,
flyers, and business cards that we can. We want to form partnerships with the businesses that we work
with. We want to help them be as successful as we possibly can. Omega Designs don't just want to be a
business making logos and websites for people we want to help the businesses strive.

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2. COMPANY DESCRIPTION
2.1 Mission Statement
Our soul purpose is to provide our clients with the best quality logos, pictures, websites, business cards,
and flyers that we can, so their business can strive to be the best business that they can. We hope to not
only have clients but to have partners.

2.2 Principal Members

Payton Marshall - Owner/Quality Manager/Head-Editor
Ben Brown - Senior Editor
Donny Nikola - Editor
Osh Kina - Editor

2.3 Legal Structure

Omega Designs is a Sole Proprietorship. Meaning that we are solely owned by 1 specific person or
group of people.

2.4 Place
Omega Designs Office is located in Bellevue Iowa on River View Road. You can come in any time to
have a meeting with any of our editors to decide what you would like to do with your website or logo
designs.

2.5 Effective Date of Business.

Omega Designs will be opening on December 1st 2037

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3. MARKET RESEARCH
3.1 Industry
The Graphic Design Industry is a very labor-intensive line of work. The creative process is very much
dependent on the artistry of the employees. Graphic design is the process of visual communication
through the use of illustration and photography. In the Graphic design industry, we communicate with
the possible client what your business is about through our logo, picture editing, and website designs.

3.2 Customers
Omega Designs make logos and websites for companies. We try to market the small business owner
who is trying to get there name out to the public eye. We can also market to the average person, we edit
any kinds of photos they take.

3.3 Competitors
Our local competitors are "Buzz Creative Group" and "Eggers Web Design" both located out of the
Bellevue/Saint Donates area in Iowa.

3.4 Competitive Advantage

Omega Designs is different than our competitors because we make everything we do with a purpose. Our
competitors may have more editors working at a time and they may get the job done faster, but we get it
done in a timely manner and we work very hard to make sure that you get what you want out of the product
we are editing or creating for you. Our goal is to supply all of our clients with a product that they would be
happy showing people. If we wouldn't show everyone and say "Yea we made that" then we won't sell it to
you. We also have a wide variety of packages that are flexible around your business or event.

3.5 Regulation

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Ergonomics in the printing industry, meaning that anyone that is involved in the printing processes may be
at risk of developing musculoskeletal disorders (MSDs). MSDs are disorders that affect the human body's
movement or the musculoskeletal system.

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4. PRODUCT/SERVICE LINE
4.1 Product or Service
Omega Designs provide logo creation, website design, flyer creation, photo edits, and business card
creation. We design, create, and print any products you order in a timely manner and we get the job
done with the best of our ability.

4.2 Pricing Structure

For us to create you a website we charge $175 initially and then we charge $150 for each month
following the initial month. To edit any pictures or logos it depends on the size and how many you
want to order. For just the logo and no printing of it is $50 and for ever print, it is an extra dollar. Then
for every poster/flyer/business card you want it is and additional 50 cents per print. You get 8 business
cards per 1 print.

4.3 Product/Service Life Cycle

Omega Designs is a company that makes our products to the client's request. Once an order is placed
we get started brainstorming ideas and starting the creation process as soon as the order come in. We
make nothing in advanced we make it how our clients want the image or website.

4.4 Intellectual Property Rights

None of our products we produce are in anyway our property. After we receive payment for said
product it is your picture to do what you want. Our only term of conditions is that you cannot resell the
product once it is in your possession if caught doing so legal action may need to be taken.

4.5 Research & Development

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Although there isn't a lot of things that we can do to improve our product R&D wise we are always
striving to learn new techniques that can further enhance our photo creating and editing skills.

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5. MARKETING & SALES

5.1 Growth Strategy
Omega Designs will be doing most of their advertising and promotion online to get the attention of any
possible business owners looking for a company that can make them a website or create or edit their
existing logo for them. Once they see our advertisement they may come in or contact us about what we
can do for them.

5.2 Communication
We will communicate with our customers through our website, and through weekly update emails
saying how their website is doing, or how close their logos or other products are to being done. If they
just ordered a picture we will only keep in contact through our website. There is a contact us page on
our website where they can send us any questions or concerns that they may have. Then we will
respond as soon as possible so their question can be answered right away.

5.3 Prospects
Omega Designs will be selling our product through online order or then can come into our office in
Bellevue Iowa and talk to us face to face and we can work out all of the little details that are needed
there.

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6. FINANCIAL PROJECTIONS
6.1 Profit & Loss
Year 1
Sales

Year 2

Year 3

$98,000

$1,000,000

$1,200,000

Costs/Goods Sold

$150

$150

$150

GROSS PROFIT

$97,850

$999,850

$1,199,850

$137,280

$137,280

$137,280

$11,000

$11,000

$11,000

$0

$0

$0

$9,500

$300

$500

$0

$1,000

$1,500

$2,000

$2,500

$3,000

$0

$0

$0

$500

$500

$500

$3,000

$300

$300

$600

$600

$600

$7,000

$7,500

$8,000

$12,500

$13,000

$13,000

Taxes (Real Estate, etc.)

$2,000

$3,000

$4,000

Interest

$1,000

$1,000

$1,000

$0

$0

$0

$4,000

$4,000

$4,000

TOTAL EXPENSES

$190,380

$181,980

$184,680

NET PROFIT BEFORE TAXES

$-92,530

$817,870

$1,015,170

$3,000

$4,000

$4,500

$-95,530

$813,870

$1,010,670

$35,000

$35,000

$40,000

$-130,530

$778,870

$970,670

OPERATING EXPENSES
Salary (Office & Overhead)
Payroll (taxes, etc.)
Outside Services
Supplies (Office & Operation)
Repairs & Maintenance
Advertising
Car, Delivery & Travel
Accounting & Legal
Rent
Telephone
Utilities
Insurance

Depreciation
Other Expenses

Income Taxes
NET PROFIT AFTER TAX
Owner Draw/Dividends
ADJUSTED TO RETAINED

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6.2 Cash Flow (12/01/2016 to 01/01/2020)

Pre-Startup
EST
Cash on Hand

Year 1

Year 2

Year 3

Total Item
EST

$20,000

$1,250

$-101,930

$697,790

$617,110

Cash Sales

$0

$0

$0

$0

$0

Collections from CR
Accounts

$0

$98,000

$1,000,000

$1,200,000

$2,298,000

Loan/Cash Injection

$0

$0

$0

$0

TOTAL CASH RECEIPTS

$0

$98,000

$1,000,000

$1,200,000

$2,298,000

$20,000

$99,250

$898,070

$1,897,790

$2,915,110

$9,500

$2,000

$2,000

$2,000

$15,500

Gross Wages

$0

$137,280

$137,280

$137,280

$411,840

Outside Services

$0

$0

$0

$0

$0

$2,000

$3,600

Repairs & Maintenance

$0

$500

$600

$750

$1,850

Advertising

$0

$2,000

$2,300

$2,500

$6,800

Car, Delivery & Travel

$0

$100

$100

$100

$300

Accounting & Legal

$0

$500

$500

$500

$1,500

$250

$3,000

$3,000

$3,000

$9,250

$50

$600

$600

$600

$1,850

Utilities

$2,000

$7,000

$7,500

$8,000

$24,500

Insurance

$3,000

$12,500

$13,000

$13,000

$41,500

$500

$14,000

$15,000

$15,500

$45,000

$0

$1,000

$1,000

$1,000

$3,000

$700

$4,000

$4,000

$4,000

$12,700

$18,000

$188,080

$186,880

$188,230

$581,190

$250

$3,000

$3,000

$3,000

$9,250

$0

$9,000

$9,000

$9,000

$27,000

$500

$500

$500

$1,500

$0

$0

$0

$0

$0

$500

$600

$900

$1,000

$3,000

$18,750

$201,180

$200,280

$201,730

$621,940

CASH RECEIPTS

TOTAL CASH
AVAILABLE
CASH PAID OUT
Purchases

Supplies

Rent
Telephone

Taxes (Real Estate, etc.)

Interest
Other Expenses
SUBTOTAL
Loan Principal Payment
Capital Purchase
Other Startup Costs
Reserve and/or Escrow
Others Withdrawal
TOTAL CASH PAID OUT

$5,600

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CASH POSITION

$1,250

$-101,930

$697,790

$1,696,060

$2,293,170

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6.3 Balance Sheet

Assets

Start Date: 12/01/2016

End Date: 01/01/2020

CURRENT ASSETS
Cash in Bank

$1,250

$1,696,060

Accounts Receivable

$0

$0

Inventory

$0

$0

Prepaid Expenses

$0

$50,000

$1,250

$1,806,060

Machinery & Equipment

$9,500

$27,000

Furniture & Fixtures

$2,000

$4,000

Leaseholder Improvements

$2,000

$6,000

$150

$5,400

$2,000

$8,000

$15,650

$50,400

$500

$6,000

$0

$60,000

Other

$200

$8,000

TOTAL OTHER ASSETS

$700

$14,000

$17,600

$1,870,460

Other Current Assets

TOTAL CURRENT ASSETS

FIXED ASSETS

Land & Buildings

Other Fixed Assets
TOTAL FIXED ASSETS
(net of depreciation)

OTHER ASSETS
Intangibles
Deposits

TOTAL ASSETS

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Liabilities & Equity

CURRENT LIABILITIES
Accounts Payable

$0

$0

Interest Payable

$0

$2,000

Taxes Payable

$1,500

$3,500

Notes, Short Term (due in 12 months)

$5,000

$6,000

$0

$5,000

$6,500

$16,500

$5,000

$6,000

Notes Payable to Stockholders

$0

$0

LESS: Short-Term Portion

$0

$0

Other Long-Term Debt

$2,000

$5,000

TOTAL LONG-TERM DEBT

$7,000

$11,000

$13,500

$27,500

$0

$0

Retained Earnings

$4,100

$1,842,960

TOTAL OWNERS EQUITY

$4,100

$1,842,960

$17,600

$1,870,460

Current Part, Long-Term Debt

TOTAL CURRENT LIABILITIES

LONG TERM DEBT

Bank Loans Payable

TOTAL LIABILITIES

OWNER'S EQUITY
Invested Capital

TOTAL LIABILITIES & EQUITY

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6.5 Financial Assumptions

6.5.1 Assumptions for Profit and Loss Projections
According to the Profit and Loss Projections Omega Designs will be losing money during the 1st
year of operation and then come back during the 2nd and 3rd year making a very good profit.

6.5.2 Assumptions for Cash Flow Analysis

Although it is a bit pricy to set up and Omega Designs will be in the whole (Losing Money)
during the first year of operation Omega Designs will come back during the 2nd and 3rd years
making a hefty amount of money off of the Website/Graphic Design Business.

6.5.3 Assumptions for Balance Sheet

During the 3 year span that was used, when Omega Designs started out they had practically no
money left over after getting the business started. By the end date exactly 3 year latter the
company has almost 1 million dollars in the back to be spent on improvement for the company.

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7. Appendix
7.1.1 Break Even Analysis

7.1.2 Assumptions for Break Even Analysis

Omega Designs will have to sell at least 7 products a month to break even and any more then
that is profit for the company.

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7.2 S.W.O.T. Analysis

7.2.1 Strengths
We are a locally owned business, we have a store front were people can come in and we can have
a face to face talk about what they would like. These is also a shortage in the local community of
people that can do this. We help get the word out for other peoples businesses.

7.2.2 Weaknesses (Areas of Improvement)

We have a lack of reputation in our local community. We are a startup business and we dont
really have a name for Omega Designs or our products yet.

7.2.3 Opportunities
We are located in a growing community were you can see new businesses popping up all the
time.

7.2.4 Threats
Some of our competitors have lower prices than we do for their products. People may stray away
from Omega Designs and to other business.

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7.3 Work Cited

SBA - https://www.sba.gov/tools/business-plan/1
CalcXML- https://www.calcxml.com/calculators/breakeven-analysis