Spring Action Planning

2016-17

Gamma

Spring Action Plan for:

1.Capstone Topic/ Focus: The Evolution of
Advertising, with subsections on fast food
advertising, women in advertising, and the
influence of advertisements on consumer
behavior. The events purpose is to
examine the vast complexities of
advertising and to demonstrate how the
influence of advertising has changed over
time.
2.Potential Audience Groups/ Descriptions:
Clements Students
3.Venue (one or the other):
Venue: Clements High School Library

4. Timeline/ Planning Elements

Assignme
nt
SAC 1

Deadline

Description

Contributors

Friday January 6

Budget and design plans,

Riya and
Meghan-

and extra credit

verification: creation of a
passport that can be
stamped at each
section/era.

passport
creation
Val and
Camrynbudget and
design plans

SAC 1

Friday, January
13

Selection of ads for 1st

section of the gallery- 19th
century advertisements.
Each of us will choose
three 19th century ads
that emphasize the a
service/product important
to the era and relevant to
our Capstone topics. We
are planning to make this
section the smallest of the
3 sections featured. Each
advertisement chosen will
have 3-5 sentences
explaining why they were
chosen.

Riya- food
advertisement
s Valcommercial
product
advertisement
s Meghanadvertisement
s depicting
women
Camrynadvertisement
s targeting
toward
children/
depicting
children

SAC 3

Friday, January
20

Selection of ads for 2nd

section of the gallery- 20th
century advertisements.
Each group member will
choose 5 ads important to
the era and relevant to our
capstone topics, 1 of which
will be a PSA. Each
advertisement chosen will
have 3-5 sentences
explaining why they were
chosen.

Riya- food
advertisement
s Valcommercial
product
advertisement
s Meghanadvertisement
s depicting
women

Selection of ads for 3rd

Riya- food

SAC 4

Friday, January

Camrynadvertisement
s targeting
toward
children/
depicting
children

27

SAC 5

Friday, February
3

section of the gallery- 21st

century advertisements.
Each group member will
choose 5 ads important to
the era and relevant to our
capstone topics, 1 of which
will be a PSA. Each
advertisement chosen will
have 3-5 sentences
explaining why they were
chosen.

advertisement
s Valcommercial
product
advertisement
s Meghanadvertisement
s depicting
women

Creation of consumer
behavior section of gallery
- A large chalkboard
(bought from Home Depot)
posing the question: How
have advertisements
impacted you?/ How can
you influence the world?
Audience will be able to
use chalk to write their
answers on chalkboard.

Riya, Val,
Meghan,
Camryn

Camrynadvertisement
s targeting
toward
children/
depicting
children

-Pictures of the consumer

behavior section
materials/work and an
attachment of the
passport will be turned in.
SAC 7

Friday, February
3

Completed flyers, social

media and posters. By this
point we will already have
started promoting our
event.

Riya/Val- flyers
on piktochart
Camrynposters
Meghan- social
media

SAC 8

Friday, February

Creation of interactive

Riya- food

10

section- a large mural that

people can write on.
Possible questions to put
on the board: How have
advertisements influenced
you? or How will you
influence the world?

advertisement
s Valcommercial
product
advertisement
s Meghanadvertisement
s depicting
women
Camrynadvertisement
s targeting
toward
children/
depicting
children

SAC 8

Friday, February
17

SAC 9

Friday, February
17

In Class
Practice 1

Friday, February
17

In Class
Practice 2

Wednesday,
February 22

Spring Action Final

Presentation/Event

Final, completed galleryWe wouldnt be able to

bring every single board to
school, so we would take
pictures of each & present
it.
Reflection/ Evaluation
Form

Riya, Val,
Meghan,
Camryn

Presentation of gallerybrief speech and ppt.

presentation of elements

Riya, Val,
Meghan,
Camryn

Presentation of gallerybrief speech and ppt.

presentation of elements

Riya, Val,
Meghan,
Camryn

Riya, Val,
Meghan,
Camryn

Tentative- March 3, March

10, or March 24

We are going to create a walk-through gallery in Clements High

School library showcasing how the advertising world has evolved over time,
and how these ads have affected consumers of each time period. Each
section of the gallery will feature advertisements during chronological eras in
history, with focuses on the portrayal of women in advertisements,

commercial product ads, public service advertisements, and food

advertisements. The interactive section in our gallery will include a large
chalkboard with a compelling question that the audience will be able to
answer with chalk. In addition to this, we will include a passport for GSA
cultural event/NAHS point verification.
We will contact NAHS officers at Clements High School to promote this
event as a point opportunity, incentivizing more students to come. We also
plan to make our event a GSA cultural event. Creating a gallery is an
immense task to tackle, and we would require lots of help to put it all
together. Thus, we will be contacting NAHS officers to possibly include this as
a volunteering opportunity for NAHS members, or asking Clements for
volunteers in general. We will publicize our event through flyers, social media
ads, and a Facebook event promoting this event all through the end of
January and the month of February.
For the gallery itself, we will be printing and possibly laminating the
advertisements using Fedex/Office Depot printers and lamination. We will
possibly use poster-sized styrofoam boards, glue the ads on these boards,
and mount the boards on stands throughout the library. We plan to ask the
CHS Art department (Ms. Reedy) for stands that we can use to showcase
these ads. However, if this doesnt work out, we may need to either ask art
students themselves for stands, or ask venues for stands (Marriott or other
conference room venues) as a last resort. This event will be hosted in the
library at Clements High School.