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+50 Companies

you should copy.


Business Models Visualized by @boardofinno
www.Boardofinnovation.com

55 companies,
different industries.

How to read these cards:


Short description

Key info

Industry

Website
Extra Facts

Link with
Trends?

Why innovative?

Out of comfort zone?

How to read these cards:


Business Model Visualized

Revenue streams explained

more info & inspiration

www.boardofinnovation.com

Avoid your Kodak or Nokia moment


hire our team
info@boardofinnovation.com

Lets start with


B2B examples >

Carglass is the Belgian subsidiary of Belron, a global window service provider. The core business is the repair and
replacement of original car windows. The clients are both B2B (Insurances and lease companies) and B2C. The
focus of this case is the extra services Carglass offers to lease companies when having contact with the driver of a
car owned by the lease company.

Key Info

http://www.carglass.be

HQ

Industry to learn from

Hasselt, BE
BE

Transport

Founded
1989

Facts
Carglass is the biggest original window purchaser word wide including car constructors.
Belron is active in 34 countries worldwide with a turnover of more than 2.8 billion Euros.

Why Innovative?
1. VAB Car Checks in 3 key offerings
2. On which trends does this company focus?
Relationship building
Service packs
Prevention is better than cure
Value customer contact

Glass Repair/replace

Car checks

Advise from an expert

Advise to drivers

Carglass repairs little cracks in


car windows (up to the size of a
2 coin) and replaces windows if
any bigger damage occurs.

When drivers of leasing cars


come to have their window
repaired, Carglass does some
basic checks on the car and
sends a report to the leasing
company (eg. oil, tyres, anti frost
liquid, etc.).

Carglass gives technical advise


to the drivers of leasing cars.
When the car needs a technical
check, new oil, tyres or any sort,
the Carglass technician sends
the driver to a nearby dealer.

3. Does it bring people out of their comfort zone?


Due to preventive checks at Carglass service centers
less urgent jobs have to be done by car mechanics.
They also loose the regular checks so they are not
happy with this evolution.

concept mapping by

Evolution: Drivers of leasing cars have the mindset not to care about their car. They dont act when the first signal lights start
burning. Apparently a lot of engines are ruined due to not filling the oil in time, which is an expensive repair for the leasing company.
Reaction Carglass: Quick car checks keep the leasing companies up-to-date. Big interventions (eg. replacing the engine) by
mechanics are replaced by small preventive jobs (eg. filling the oil).

Inc

Money

Evolution
Company

Reaction Carglass

Less Money

Big
interventions

Small
interventions

Glass repair/replacement
HQ
Inc

Inc

Inc

Carglass

Driver

Leasing
Company

Advise from
a Garglass Technican
5

Payment
per repair

Payment
for carcheck
Invoice

Data carchecks

Business Model
1. How do they make money?
The leasing companies save big amounts of money by not
having to pay for big interventions. Carglass is paid for the
extra service offered to the leasing company.

2. Other companies with similar business model.


http://www.touring.be/
http://www.vab.be/

3. Business Model characteristics


Value-added selling
Selling data
Monetise existing customer contact

business model mapping by

Carglass is the Belgian subsidiary of Belron, a global window service provider. The core business is the repair and
replacement of original car windows. The clients are both B2B (Insurances and lease companies) and B2C. The
focus of this case is fleet managers of companies that have a lease contract of several 100 to thousands of cars at a
lease company.

Key Info

http://www.carglass.be

HQ

Industry to learn from

Hasselt, BE

Transport

BE

Founded
1989

Facts
Carglass is the biggest original window purchaser word wide including car constructors.
Belron is active in 34 countries worldwide with a turnover of more than 2.8 billion Euros.

Why Innovative?
1. Carglass Fleet services in 3 key offerings
2. On which trends does this company focus?
Relationship building
Service packs
Prevention is better than cure

Glass Repair/replace

Carglasss core business is the


repair of little cracks in car
windows (up to the size of a 2
coin) and the replacement of
windows with bigger damage.

Relationship fleet
managers
Company fleets from 100 to
several thousands cars are
managed by a fleet manager. He
has to arrange all services and
practicalities concerning his
fleet. Carglass puts tremendous
time and effort to help them.

Fleet checks

One of the services Carglass


offers is window checking of the
whole fleet while parked.
Immediate repair prevents the
enlargement of the crack and
often makes it possible to have a
cheaper repair rather than a full
replacement.

3. Does it bring people out of their comfort zone?


Most of the cars in company fleets are ownership of
lease companies. They are of intrest to control the
market by deciding which service providers the fleet
managers work with. If fleet managers decide by their
own, leasing companies loose control of the market.

concept mapping by

Evolution: Leasing companies allocate the fleets they lease to a variety of service providers. Controlling the market in
this matter puts pressure on the service providers and lowers their prices (PULL).
Reaction Carglass: By offering custom services to each fleet manager, personal relationships are built. Fleet managers
want to keep this relationship. They push their preferred service provider to the leasing company (PUSH).

Evolution
Reaction Carglass

Lead to CarGlass
(PUSH)
Inc

Touring Glass
Invoice

Glass repair/replacement
HQ
Inc

Inc

Demand Carglass
(PULL)

Extra relationship services


Carglass

Company X

Payment
per repair

Inc

Inc

Leasing
Company

Proxi Glass

Right to provide service


to Company Y
according to
allocation scheme

Competition

Right to provide
service to Company X

Business Model
1. How do they make money?
Carglass has had a monopoly position for the last 2 decades.
The arrival of cheaper competition gives leasing companies the
chance to shift away from Carglass. By giving more custom
services to the fleet managers Carglass keeps them as clients.
Not loosing clients is in this case similar to making money.

2. Other companies with similar business model.


http://www.vertu.com/

3. Business Model characteristics


Value-added selling
Reverse decision power

business model mapping by

Carglass is the Belgian subsidiary of Belron, a global window service provider. The core business is the repair and
replacement of original car windows. The clients are both B2B (Insurances and lease companies) and B2C. The
focus of this case are the services Carglass offers to the insurances.

Key Info

http://www.carglass.be

HQ

Industry to learn from

Hasselt, BE

Transport

BE

Founded
1989

Facts
Carglass is the biggest original window purchaser word wide including car constructors.
Belron is active in 34 countries worldwide with a turnover of more than 2.8 billion Euros.

Why Innovative?
1. Carglass insurance services in 3 key offerings
2. On which trends does this company focus?
Relationship building
Service packs
Instant pay
Maximising customer experience

Repair vs. Replace

Carglass always goes for a repair


if possible. Competition has a
higher replacement rate and
therefore the average cost at
Carglass is the lowest in the
market while having the highest
price per repair job.

Instant pay
When an insured driver needs a
repair/replacement, that person
doesnt have to pay. The invoice
is sent directly to the insurance.
Carglass makes the contact with
the driver as pleasant as
possible to stay the preferred
service provider.

Insurance services

Being the most expensive glass


repair provider on the market,
Carglass offers extra services to
the insurance so that the total
value is still lower compared to
competition (eg. pictures and
management damage claims).

3. Does it bring people out of their comfort zone?


Insurances are paying for the pleasant experience of
insured drivers and have no control on it.
Most of the jobs Carglass performs are done for
insured drivers. Indirectly insurances have the feeling
that they also pay for Carglasss extensive advertising.
concept mapping by

Evolution: Insurances prefer to minimise the contact with individual clients. The more business partners can take out of
their hands, the happier they are.
Reaction Carglass: Carglass has a value-added selling strategy that focuses on minimising the average price per
customer for insurances and maximising the added value of extra services performed for insurances.

Evolution
5

Reaction Carglass

Repayment
Invoice

Data about
damage

Insured driver
5

Answer call

Answer call
to insurance

Repair/replacement
window

Payment

Inc

HQ
Inc

Instant pay

Insurances

Carglass
Invoice

Business Model
1. How do they make money?
Every extra service (claims mangagement, pictures, receiving
redirected calls, free phone number, etc.) has a value for
insurance companies and therefor justifies a higher price per
job.

Data about
damage

Insurance
services

2. Other companies with similar business model.

3. Business Model characteristics

All hybrid and electric cars are sold with a value-added B2B2C
Value-added selling
selling strategy (eg: Tesla, Toyota prius, etc.).
Any alternative energy solution (eg. solar panels).

business model mapping by

EEx Charge drives cost reductions and visibility through automatic bill analysis and real-time analytics with smart meter installations in Chinese
manufacturing factories.

Key Info

www.efficiencyexchange.com

HQ

Founded 2010

Reston, US

Enterprise Activity Challenged


Accounting and controlling

US

Value Creations

Facts

Simplification
Energy cost optimisation

Before starting her company, founder Taryn Sullivan spent one week doing every job in a factory so she could really
learn what is going on by first-hand experience.
On average, EEx Change is able to save about 25% of costs per site.

Why Innovative?
1. Efficiency Exchange in 3 key offerings
2. On which trends does this company focus?
Energy management
Cost reductions
Big Data
Real-time analytics

Factory analysis

Efficiency Exchange looks at energy


consumption per period of time, so
they can find potential mistakes in
bills and give advice on how factories
can reduce their total energy and
utility costs.

B2B

Engagement

The founder has implemented a policy


that requires employees to work sideby-side with the factory workers to
better understand their daily
challenges and needs.

User-friendly

The platform does not require


workers with specialised training or a
background in energy efficiency. Also,
no training or extensive paperwork is
required as everything is built into the
tool.

3. Does it bring people out of their comfort zone?


Once firms realize how and where they have to look internally to
save costs, would they still need companies like Efficiency
Exchange to pinpoint these to them?

concept mapping by

Efficiency exchange is the developer of EEx Charge, a cost management application for Chinese factories. Charge enables customers to control and
understand their costs, while growing their business, and building the foundation for a better, more efficient global supply chain.

Economical buyer
Finds billing
errors

User buyer

Ability to compare old bills and


enter new ones

Inc

Accountant

Technical/Legal buyer
HQ
Inc

Cost-saving recommendations
based on billing data

Efficiency
exchange

Utilities supplier

Energy/utility
services

Energy supplier

Inc

Factory manager
Understandable breakdown
of costs

Less spending
on energy/utility
bills

Chinese
manufacturing
facility

Suppliers

Overall cost saviings

Business Model
1. How do they make money?
First 30 days are free (as stated on their website). Afterwards, we
assume that they receive a % of the energy bill savings.

B2B

Right to
access data

% of
energy savings

2. First steps to implementation


Ask accountants if they are 100% sure that there are no billing
errors.
Ask factory managers if they understand their entire cost
breakdown of the energy bill and if they adapt their operations to
energy usage

3. Business Model characteristics


Dynamic pricing (our assumption)

concept mapping by

Enprove provides companies a smart monitoring system, that will not only track but also analyse their energy consumption. Their
Enalyzer software detects refringent leakages up to 6 times faster than conventional methods.

Key Info

www.enprove.com

HQ

Founded 2010

Gent, BE

Enterprise Activity Challenged


Consulting and energy services

BE

Value Creations

Energy reductions

Facts
The founder, An Baezar, was announced to be the most promising female entrepreneur in Gentbrugge, Belgium
Enprove helped Athena Graphics, a pre-press company, to save 13% of their yearly energy consumption.

Why Innovative?
1. Enprove in 3 key offerings
2. On which trends does this company focus?
Sustainable energy usage
Real-time insights
Cloud storage
Big data
Smart factory (Internet of Things)

Energy Analysis

Everything in one place

Enprove performs an energy analysis


on a companys consumption to detect
errors or defects in the their energy
installation. This way, faults can be
pinpointed long before the next
maintenance round.

Enprove gives companies the ability to


manage all their installations and
buildings in one glance. Furthermore,
all energy data can be seen visually on
a dashboard for easy interpretation.

B2B

Energy audits

Enprove also offer energy audits and


implementation of energy systems to
ensure that clients have a lower total
energy consumption. They do this
based on thorough analysis of the
needs of the client.

3. Does it bring people out of their comfort zone?


The operators that are currently making sure all electrical
systems are working fine without waste, could have the feeling
that management doesnt trust their judgement.

concept mapping by

Enprove provides companies a smart monitoring system, that will not only track but also analyse their energy consumption. Their
Enalyzer software detects refringent leakages up to 6 times faster than conventional methods.

Economical buyer
Yearly energy savings
of 3 to 10%

User buyer

Data on ROI, payback times and


energy saving measures
before investment

Inc

Upper
management

Technical/Legal buyer

5
HQ
Inc

Energy consumption
data

Less energy
costs

Dashboard with analytics


to improve bottom line

Enprove

Supplier
Energy
Implementation of energy
management systems

Inc

Facility manager
Temporary monitoring
of energy saving installations

Business Model
1. How do they make money?
Enprove has mainly two revenue streams: 1) energy consultancy/advice
for which they charge a certain amount per day and 2) Engrave
software that they licence out to customers for a fixed fee per year.

B2B

Energy audits

Energy advice
( per day)

Licensing cost
of software ( per year)

Production/
Retail/ Real
estate

2. First steps to implementation


Check if you had leakages or defaults that had been around for a
larger period of time from previous maintenance. If so, calculate
the cost you would have saved if repaired immediately

3. Business Model characteristics


Licensing

concept mapping by

FLOOW2 World's Reset Button, the sharing marketplace for business equipment, services and personnel.

Key Info

www.floow2.com

HQ

Luxembourg, L

Founded

2012

Enterprise Activity Challenged


Procurement

Value Creations

Facts

Increased flexibility
Increased ROI

FLOOW2 was the first company in the world to identify the opportunities of B2B asset-sharing.
The recent commitment of the top 5 Dutch construction companies to join the platform, now triggers competition
in this rather traditional market for other companies to join as well.

Why Innovative?
1. Floow2 in 3 key offerings
2. On which trends does this company focus?
Sharing marketplace
B2B platform

Advertise or Request

Customers can advertise products or


services they want to sell or rent out,
while others can request for products
and services that someone might
have. Such communal platform saves
considerable costs to both parties.

B2B

Services

The platform is not bound to products


only. Customers can choose what they
want from a range of services. This
makes it easier for companies to find
specific B2B services.

No overcapacity

Such sharing platform makes it easier


for companies to get rid of their
excess inventory. Thus, they can still
make money on their inventory.

3. Does it bring people out of their comfort zone?


Often it can be cheaper for companies to throw away unused
products, rather than going through considerable effort to sell
certain products and services.
Would you rent out assets (including workforce) to your
competition?

concept mapping by

FLOOW2 World's Reset Button, the sharing marketplace for business equipment, services and personnel.

Economical buyer
User buyer

5
5

Different subscription plans

1/day
for advertisement

HQ
Inc

Floow2

Technical/Legal buyer

Free-to-use
Platform

Free-to-use
Platform

Inc

Inc

Offer to be sold/rented out

Request of needed product/service

Head of
procurement

Inc

Head of
procurement

Requested service

Requested product

Inc

Employee

Employee
5

SME
(offering
product)

SME
(Requesting
product)

Entire amount
of deal

Business Model
1. How do they make money?
Floow2 provides an asset sharing platform, where subscribers pay
according to the amount of total products they would like to share. For
5 shares, they pay 30, for 25 they pay 150 and for unlimited it is
300. Companies can also publish advertisements for 3 months for
free, hereafter it is 1 per day.

B2B

2. First steps to implementation


Look at companys inventory and determine whether and how
your asset utilisation can be maximized.
Register as free user and find out if the platform meets your
needs.

3. Business Model characteristics


Subscription model
Asset sharing
Advertisement

concept mapping by

Geckoboard is an online dashboard product that lets businesses monitor company-related information in real time. All relevant data is
communicated through the use of widgets across their entire organization.

Key Info

www.geckoboard.com

HQ

Founded 2010

London, UK

Enterprise Activity Challenged


Company metrics

UK

Value Creations

Facts

Understandable data
Efficient decision-making

The company received $1.5 Million from investors in the first round of funding.
In the first year after being launched, Geckboard got about 1400 customers including Atlassian, Groupon, Gdgt,
SecondMarket and Stack Exchange.

Why Innovative?
1. Geckoboard in 3 key offerings
2. On which trends does this company focus?
Real-time feedback
Big Data
Business Intelligence

Customization

Metrics can be defined so they are


aligned with current business goals
e.g. if you want to reach x amount of
recurring revenue, then Geckoboard
will keep track of those specific
revenues.

B2B

Strong Visuals

All data is fully visualised so it is easier


and more intuitive to understand. The
manner in which the data is presented
simplifies the entire decision-making
process.

Real-time Updates

The real-time updates help the entire


team to spot trends and opportunities
across their company. Companies
have the ability to spot issues before
they manifest.

3. Does it bring people out of their comfort zone?


3. Does it bring people out of their comfort zone?
Would such a service replace the need for analysts? Or do
companies still need a human eye to link data to content.
Not all company goals can be quantified. The possibility that
some goals (like company culture) are not seen as that important
anymore.

concept mapping by

Geckoboard is an online dashboard product that lets businesses monitor company-related information in real time through the use of widgets
and communicate it instantly across their entire organization.

Economical buyer
User buyer

No need to
explain data

All data in
one place

Less search time


for relevant data

Technical/Legal buyer

Inc

Efficient decision
making

Management/
project board
5

HQ
Inc

Motivation
(actions aligned with
business goals)

Understandable
visual data

Geckoboard

Inc

Spend less
to educate staff

Entire team

IP Restriction
for safety reasons

Integration of all
needed widgets

Customisable
metrics

Inc

IT Department
5

Subscription plans
for personal, startup, company
and enterprise

Company

Business Model
1. How do they make money?
Geckoboard employs a subscription model, where customers can opt
for a personal plan for $17, $53 for a startup plan, $359 for a company
plan and a customisable enterprise plan.

B2B

2. First steps to implementation


Investigate how data is being reported currently
How crucial is it that the entire team has access to data?
Does your team want to have insights on how the business is
doing?

3. Business Model characteristics


Multi-layer subscription model

concept mapping by

This card is specifically based on the implementation of IBM services at Ottawa hospital.
IBM (Healthcare) provides business analytics solutions to help healthcare plans and providers address three challenges: build efficient and sustainable
systems, collaborate to improve patient care and treatment & increase healthcare access while providing greater value to payers.

Key Info

http://ibm.co/1y1vtPw

HQ

New York, US

Founded

2011

Enterprise Activity Challenged


Patient-care management

US

Value Creations

Facts

Occupancy rate reduction


Ease of communication

The incorporation of IBM solutions tools place in 2011 and was completed in 2012.
IBMs Watson, the cognitive thinking and learning computer platform handily beat two Jeopardy champions in
February 2011. If IBMs Watson is used in a different field then it could revolutionise the healthcare sector.

Why Innovative?
1. IBM Healthcare in 3 key offerings
2. On which trends does this company focus?
The internet of things
Predictive analytics
Big Data
Network creation
Paperless

Process standardisation

IBM provides hospitals with services


that enable unit managers to manage
their accountability and identify and
clear bottlenecks by standardising all
processes.

B2B

Social networking

IBM provides graphic representation


of all physicians and roles attending a
certain patient. This way, all relevant
people can exchange patient-related
messages and receive notifications
about further updates.

Predictive analytics

With all data in one place, hospital


staff members can better predict the
demand of patient care (e.g. bad
weather, epidemic, etc). This way, they
can efficiently allocate all necessary
resources while eliminating waste (or
excess capacity).

3. Does it bring people out of their comfort zone?


Hospital staff have to deal with crucial and confidential information.
By having everything available electronically, the data should be
handled with care.
It requires a total make-over of the IT system. Hard to do step-bystep.
Give a man a fish, and you feed him for a day. Teach a man how to fish,
and youve just lost a business opportunity. This principle also applies
here

concept mapping by

This card is specifically based on the implementation of IBM services at Ottawa hospital.
IBM (Healthcare) provides business analytics solutions to help healthcare plans and providers address three challenges: build efficient and sustainable
systems, collaborate to improve patient care and treatment & increase healthcare access while providing greater value to payers.

Economical buyer
5

User buyer

Shorter hospital stays


due to improved services
(less cost)

Predictive analytics
(no wasted inventory/capacity)

Process standardisation
(saves time)

Inc

Less spending
on patient

Technical/Legal buyer
Patient

Unit managers

HQ
Inc

Social network
with colleagues
regarding patients

Less paperwork
More productivity

Save search time


for documents

IBM

Inc

Shorter stay

Hospital staff
Better focus
on patient
Private cloud
for all data

IBM Healthcare Integration Services

*The hospital might have to


spend less on the patient,
though they also lose their
revenue. A hospital is also a
business after all.

Fee per year


for software

Consulting
and development fee

Inc

IT Head of
hospital

Ottawa
hospital

Business Model
1. How do they make money?
IBM provides different services to hospitals to ensure a mobile-driven
platform. They offer the following services: IBM Technology, IBM
Bluewards live and IBM Aruba network. The amount paid for these
services remains undisclosed.

B2B

2. First steps to implementation


Investigate how many different network silos your company has
and how all of them can be connected into one cohesive network.
Setup a first test in one department or on one patient and
evaluate.

3. Business Model characteristics


Software-as-a-service

concept mapping by

Parse.ly is an analytics solution for digital publishers and the entire organization. It provides them with clear audience insights to answer questions
about how readers are responding to content.

Key Info

www.parsely.com

HQ

New York, US

Founded 2009

Enterprise Activity Challenged


Customer Feedback

US

Value Creations

Facts

Clear real-time insights


Automation

Received $6.05 Million in funding from investors including Fundersclub and Blumberg Capital.
Industry leaders, like Mashable, Slate, News Corp, and Conde Nast use Parse.ly to bring clarity to content,
audience, and analytics.

Why Innovative?
1. Parse.ly in 3 key offerings
2. On which trends does this company focus?
Big data
Predictive analytics platform
Real-time insights
Natural Language Processing (NLP)
Customer voice

Real-time insights

Lifecycle analysis

Visual

Parse.ly provides real-time insights


and analytics on how each post is
performing. This data can be used by
analysts as reference point to make
long-term strategic decisions. For the
editors, it gives easy-to-understand
information about its readership.

Editors dont need analysts to see how


well certain posts will do. Parse.ly
provides them with predictive data
that shows the lifecycle of each post.

All data is provided visually. Thus,


anyone can access and understand the
meta-data of the company. No need to
have an analytical background.

B2B

3. Does it bring people out of their comfort zone?


What happens to all the in-house analysts? Can everything be
done by automation or do we still need real people to provide
relevant information and make links?

concept mapping by

Parse.ly is an analytics solution for the entire organization. It provides digital publishers with clear audience insights to answer questions about how
readers are responding to content

Economical buyer

Inc

Referral Data
(engagement data,
search engine data, etc)

Ease of
understanding

User buyer
Technical/Legal buyer

Pageviews,
unique visitors, etc.

Editorial

Inc

Saves development
time of website

Content recommendations
for internal circulation

Product team

HQ
Inc

Parse.ly
Inc

Data about posts


and customised meta-data

Analyst platform

Analysts
5

Clearer data translates


into effective sales strategy

Shareable links about campaign


to customers

$ 1999 per month

Less spending
due to more focussed
advertising

Inc

Inc

Business and
sales team

Ad Company
More focussed/specific
services

Publishing
company

Business Model
1. How do they make money?
Parse.ly provides its platform licence for $1999 per month. Customers
can also choose to engage with custom plans where they are charged
according to the number of unique visitors of the website.

B2B

2. First steps to implementation


Free trial
Compare used system to potential data to be received
Try it for 3 articles and ask all internal stakeholders to compare
current way of working to this service.

3. Business Model characteristics

Predictive Analytics platform


Licensing
Adaptive pricing model
Open Source API

concept mapping by

Robin provides an online service that recognises the arrival of people in a certain room. The service automatically schedules in spontaneous meetings, or
indicated whether a room is being used or not.

Key Info

www.robinpowered.com

HQ

Boston, US

Founded 2014

Enterprise Activity Challenged


Workforce productivity

US

Value Creations

Facts

Increased meeting room efficiency


Ease of mind for the entire organisation

Robin received $9.1 Million of funding from 9 different investors.


40% of people spend 30 minutes per day just finding spare rooms to work.

Why Innovative?
1. Robin in 3 key offerings
2. On which trends does this company focus?
The internet of things
Geo-location
Total Transparency
iBeacons (to sense arrival of people or recognise empty rooms)

Automatic room booking

Easy search

Room analytics

3. Does it bring people out of their comfort zone?

According to research, 1/3 of


meetings are unplanned. So, if people
walk into a certain room, Robin
recognises them via iBeacons and
automatically updates the calendar
and books in this meeting until it goes
on.

B2B

Robin enables employees to see which


rooms are currently free. This saves
people a lot of time searching for a
free place to have a quick meeting.

Robin provides room analytics that


show how often rooms are used and
how many different employees use a
certain room.

Employees might get uncomfortable as such constant tracking would


make it feel like Big Brother is watching you. Their every move being
tracked by a device might not be appreciated with a lot of people due
to their right to privacy.

concept mapping by

Robin provides an online service that recognises the arrival of people in a certain room. The service automatically schedules in spontaneous meetings, or
indicated whether a room is being used or not.

Economical buyer
User buyer

Saves room-search time


(30 mins per day on avg)

Inc

Tag placement

Technical/Legal buyer
User
Automatic
room booking

HQ
Inc

Inc

Estimote
(recommended)

Robin
Inc

iBeacons

Room analytics

Office manager

Business Model

Subscription plans
depending on room
($10 per room)

1. How do they make money?


Robin charges a company based on the number of rooms they have.
One room is $10, up to 4 rooms is $40, up to 16 rooms is $160 and up
to 32 rooms (in multiple locations) is $320.
Companies save 120 hours if statistic of 30 mins/day is true.

B2B

iBeacon
data

Company

2. First steps to implementation


How much time do your employees spend to find a free room?
Is the aggregated amount of that time enough to be converted
into productivity?
Try for 1 room, its free!

3 beacons
for $99

3. Business Model characteristics


Software-as-a-service
Subscription based

concept mapping by

Showpad is a mobile sales acceleration platform that delivers contextual content to sales teams or channel partners on any device.

Key Info

www.showpad.com

HQ

San Francisco, US

Founded 2011

Enterprise Activity Challenged


Sales and Marketing

US

Value Creations

Facts

Increased sales efficiency


Increased marketing efficiency

Pieterjan Bouten en Louis Jonckheere previously worked at Netlog, a social media website in Belgium. Then, continued
to build an app-studio called In the pocket.
Showpad received $60,5 Million in funding from three investors.
They have 500 customers in over 40 countries including Intel, BASF, Siemens, Schneider and Audi.

Why Innovative?
1. Showpad in 3 key offerings

2. On which trends does this company focus?


Cloud storage
Analytics
Transparency
Always connected

Available Everywhere

Showpad provides enterprise


software available on tablet, mobile
and web apps underpinned with its
cloud platform. This enables team
members to access content for
prospective customers from wherever
they are.

B2B

Alignment

Showpad aligns both marketing and


sales reps in a simple way. This way,
marketing can be sure that the sales
team is using the most up-to-date
material and sales reps can easily
locate all files they need on-the-go.

Reporting

Showpad help sales and marketing


organizations work better together by
delivering powerful reporting on
content usage and sales productivity.
Sales can focus on selling while
marketing can optimize the content
that aligns to revenue goals.

3. Does it bring people out of their comfort zone?


Such service would take away the need for sales reps to actively
collaborate with the marketing department. This can lead to
misinterpretations of some content.
Just like dropbox, Showpad streams the right content to your
device, whenever connected to the internet. This could bring
along security issues of sensitive content.

concept mapping by

Showpad is a mobile sales acceleration platform that delivers contextual content to sales teams or channel partners on any device.

Economical buyer
User buyer

Assurance that most


recent version for
marketing is used

Analytics on most shared and


utilized documents

Direct feedback from


sales department
on content made

Inc

Technical/Legal buyer
Marketing
department

HQ
Inc

Increased productivity
before/during/after
sales talk

Save time on
content search
Tool including
most recent content

Showpad

Better services
due to more informed
sales team

Inc

Sales
department

Inc

Customer

More leads

Inc

Platform for marketing and sales

Subscription fee of either


19 or 25 per user per month

Upper
management

Company

Business Model
1. How do they make money?
Showpad has three types of subscription plans: a professional plan for
19 per user per month, a premium plan for 25 per user per month
and an enterprise plan that is customisable.

B2B

2. First steps to implementation


What % of productivity gains can be achieved with this service? Is
it more then 25/user ?
Would it save more than what it would cost per user per month?

3. Business Model characteristics


Subscription model

concept mapping by

Slack is a platform for team communication: everything in one place, instantly searchable, available wherever you go. It also lets businesses plug in various
other apps and then aggregate progress feeds and previews together. On a mission to make working life simpler, more pleasant and productive.

Key Info

www.slack.com

HQ

San Francisco, US

Founded 2013

Enterprise Activity Challenged


Communication

US

Value Creations

Facts

Increased productivity
Simplification

Slack was previously known as Tiny Speck. The company is founded by Stewart Butterfield, who happens to be the
founder of the photo-sharing platform Flickr.
A year after launching, the company raised $120 Million in funding and attracted high-profile users like Medium,
Soundcloud, Buzzfeed, etc with a valuation of $1.12 billion.

Why Innovative?
1. Slack in 3 key offerings

2. On which trends does this company focus?


Communication platform
Crowdsourcing
Bottom-up management

Open
Offering
Channels
1

Team members can create open


channels where the entire team can
join and collaborate. Via each channel,
teams can share all kinds of files in
different formats. There are also
private channels, so say goodbye to all
those unnecessary emails!

B2B

Universal
Offering
Search
2

With slack you can find files and


search content across all channels
within your team. Its almost as easy
as googling.

Integration
Offering 3

Slack integrates all kinds of services,


so you can keep using the tools that
your team is already used to.

3. Does it bring people out of their comfort zone?


Its a new tool that only works sufficiently if everyone from the
team uses it. Also, some employees are fed up with trying out
new tools.
You can choose yourself when you want to be involved in the
conversation. Its impossible to force someone to be a part of a
certain channel, which is not the case when you email someone
and put them in CC.

concept mapping by

Slack is a platform for team communication: everything in one place, instantly searchable, available wherever you go. It also lets businesses plug in various
other apps and then aggregate progress feeds and previews together. On a mission to make working life simpler, more pleasant and productive.

Economical buyer
Increased productivity gains
(saves time)

User buyer
Technical/Legal buyer

Inc

Team leader

HQ
Inc

Frustration of unnecessary CC emails


(external emails only)

Slack

Inc

Entire team
Real time communication

Inc

Various integrations possible


with other services used by the team

IT head

Team
Communication platform

Business Model
1. How do they make money?
Slack uses a freemium model to earn revenue. Users can choose
between a free plan or go with a subscription plan for $6.67 per month
per user, that includes unlimited integrations and other features.

B2B

Subscription fee of $6,67


per month per user
(free up to 10k messages)

2. First steps to implementation


Decide how many integrations would be necessary
Choose subscription plan based on team needs

3. Business Model characteristics


Freemium
Subscription with yearly discount

concept mapping by

Viloc is a company automating tool management for the construction industry. By placing a handy little transmitter on all the equipment of a construction
company, the equipment is directly linked to a web application at their office.

Key Info

www.viloc.com

HQ

Zandhoven, Belgium

Founded 2010

Enterprise Activity Challenged


Asset management

BE

Value Creations

Facts

Usage maximization
Usage tracking

40% of all equipment in construction companies goes virtually unused.


20% of all equipment in construction companies don't correspond to the inventory.
The total amount of equipment theft in Europe adds up to 7 billion on a yearly base.

Why Innovative?
1. Viloc in 3 key offerings
2. On which trends does this company focus?
The internet of things
Geo-location
Total Transparency

Tags on all your equipment

Viloc Tags are fastened to all kinds of


tools, from drills and grinding wheels
to hoisting equipment and generators.
Such a tag is a little transmitter that is
securely attached and protected
against sabotage.

B2B

24/7 access

The Viloc WebApp Gives 24/7 access


to the status and location of all
construction equipment.
The app integrates with all current
inventory systems.
The internal invoicing can also be
completely automated.

Geo-location equipment

Viloc helps to immediately locate and


inventory your equipment. Apart from
the fact that its just handy to know
where everything is, it results in far
less equipment being lost or stolen.

3. Does it bring people out of their comfort zone?


Companies know exactly when, where and for how long equipment is
used. Construction workers could feel like big brother is watching
them.
Thieves hate these tags. It makes it barely impossible to steal
equipment without noticing.

concept mapping by

Viloc is a company automating tool management for the construction industry. By placing a handy little transmitter on all the equipment of a construction
company, the equipment is directly linked to a web application at their office.

Economical buyer

Spend less
on equipment

Inc

Saves search time (5% of total productivity)

User buyer

Accounting
department
Saves costs for stolen goods
(10% of goods stolen annually)

Technical/Legal buyer
HQ
Inc

Inc

Construction
equipment
Equipment

Inc

Tool usage data

Geo-localisation

Construction site
manager

Viloc
Inventory
management

Tag placement
Viloc Tags
Inc
5

Viloc Hubs

Maintenance

Setup cost
of 15 per tag
5

Viloc Cloud

Integration to existing network

IT & Union
representative
Ability to track employees
for mileage compensation
(when travelling)

Construction
company

0,5/ tag / month

Business Model
1. How do they make money?
As a setup cost, construction companies pay 15 per tag.
The service provided by Viloc (cloud, data aggregation, integration on
Google Maps, WebApp) is prices at 0,5 per tag per month.

B2B

2. First steps to implementation


what is the % stolen or lost tools per year?
Free budget of 100,000 for implementation
Feasibility of ROI? (takes approximately 15 months)

3. Business Model characteristics


Product-Service combination
Subscription based

concept mapping by

Wijeya Newspapers has a Chemical Leasing contract with its ink supplier. Payment is based on printed copies of newspapers rather than on
the kilograms of ink used. The ink supplier remains the owner of the ink. Both parties will be motivated to consume less ink with financial,
environmental and, in this case, even internal health benefits as a result. Long-term contracts and the sharing of expertise are some of the
prerequisites of chemical leasing.

http://www.wijeyanewspapers.lk/

Key Info
HQ

Industry to learn from

Colombo, Sri Lanka

Chemicals
LK

Founded
1979

Facts
Chemical leasing between Wijeya Newspapers and General Ink resulted in ink savings of around 15,000kg,
equivalent to approximately $50,000 per year.
Prints approx. 15 million newspapers/month.

Why Innovative?
1. Wijeya Newspapers (Chemical leasing) in 3 key offerings
2. On which trends does this company focus?
Product as a Service
Vertical Integration
More with less

Different Channel

Wijeya Newspapers pays for the


service of printing a paper per copy
and no longer for the volume of ink
that is consumed per kg. The supplier
stays owner of the ink.

Use less / Pay less

Shared Expertise

Chemical Leasing encourages better


chemical management. The result can
be seen in environmental advantages,
as well as in consequential economic
benefits for both suppliers and users
of chemicals.

Wijeya newspapers shares know-how


about their industrial process and the
final product (newspapers). Their ink
supplier has expertise in the
appliances of different chemicals to
print with.

3. Does it bring people out of their comfort zone?


Stakeholders are dependent on longterm partnerships.
Full transparency concerning the created value of the project is key
to make Chemical Leasing work. Are companies willing to share
everything?
How much share of the profits does each party receive?

concept mapping by

Traditionally, suppliers sell bulk quantities of chemicals to end-users, and sell as much as possible in the interest of profit. By using such a
model, the inefficient use of chemicals is being rewarded. Therefore Wijeya Newspapers ran a pilot project to lease ink of their supplier.
The supplier offered the service of newspapers to be printed sufficiently no matter how much ink was used. Both parties shared expertise
to reduce ink consumption, waste and to increase profit.

Waste ink

Payment per printed newspaper

Inc

Other ink user

Recycled
ink

HQ
Inc

Print newspapers

Inc

Ink Supplier

Money

Newspaper

Wijeya Newsp.

Consumer

Share extra profits

Less Money

Inc

Less
environmental
impact

Waste Processer
Less waste
to be processed

Society

reputation

Business Model
1. How do they make money?
The partnership has two revenue streams: 1. A reduction in cost by
lowering the ink consumption and 2. The supplier taking back waste
material makes it possible to sell unused ink again.

2. Other companies with similar business model.

http://www.unido.org/
http://www.chemicalleasing.com/
http://leaseplan.com/
http://nl.mudjeans.eu/Lease-a-Jeans

3. Business Model characteristics

Product as a service
Long Term Partnership
Shared profits
Shared expertise

business model mapping by

Wranx provides employees quick, effective educational tools to become skilled in a number of areas.

Key Info

www.wranx.com

HQ

Founded 2014

London, UK

Enterprise Activity Challenged


Employee training

UK

Value Creations

Facts

E f f e c t i ve s a l e s e f f o r t s p e r
employee
Automation

One of the biggest competitors for Wranx is Loop that raised $2 million in seed funding.
Wranx has a strong set of partners that include big players like Google and Amazon.

Why Innovative?
1. Wranx in 3 key offerings
2. On which trends does this company focus?
Gamification
e-Learning platform
Employees shape their own carreer (intrapreneurship)

Learning technique

Wranx uses a learning technique


(Spaced Repetition Learning), that
was used by B2C services such as
Duolingo. This accelerated form of
learning helps companies to use this
already successful technique in a B2B
environment.

B2B

Gamification

The application uses gamification


elements to keep employees engaged.
Employees can review rankings and
achievements, that work as simple
incentives and provide valuable backend data regarding competency,
knowledge acquisition and expertise.

Mobile and desktop

Employees can use this service


wherever and whenever they want.
Continuous learning does not require
the classroom anymore.

3. Does it bring people out of their comfort zone?


HR will have less control over when and what employees will
learn.
It does not replace existing learning and development initiatives,
but HR managers might feel otherwise.

concept mapping by

Wranx provides employees quick, effective educational tools to become skilled in a number of areas.

Economical buyer
5

Motivated workforce
(as they choose their own
development plan)

User buyer
Technical/Legal buyer

Upper
management

HQ
Inc

Learn
on-the-go

Gamified
learning

Employees

Learning
platform

Wranx sells a platform (undisclosed amount), where employees can


make use of a learning program to close their knowledge gap so they
can engage in more effective sales.

HR/IT

Platform fee

Business Model

2. First steps to implementation

Learning
platform

Inc

Track employee
competencies

1. How do they make money?

Inc

No knowledge
gaps

Wranx

B2B

Inc

Effective work
force

Facilitate platform so employees can get used to an additional


learning game.

Organization
3. Business Model characteristics
Software-as-a-service (Wranx provides the
software and platform to an organization)

concept mapping by

Zubie is a connected-car app that provides location tracking, driver scoring, alert and location sharing services by connecting each car to the internet
with a Zubie key.

Key Info

www.zubie.co

HQ

Sullivan Islands, US

Founded

2012

Enterprise Activity Challenged


Automotive vehicle services

US

Value Creations

Facts

Safer driving
Increased maintenance efficiency

Zubie received a total of $25.8 Million in funding from 8 investors


Main competitors of Zubie are Automatic and Dash, claiming to be the fitbit for cars.

Why Innovative?
1. Zubie in 3 key offerings
2. On which trends does this company focus?
The internet of things
Geo-location
Total Transparency
Gamification

Vehicle health alert

Zubie sends alerts about vehicle


health. In real-time employers can
receive notifications when an engine
problem occurs or if anything else is
wrong with the car. Thus, saving
further damage, costs and preventing
dangerous situations.

B2B

GPS tracking

Zubie provides a live map of all


vehicles on the road. Giving
information if and when someone has
left an important location without
driver involvement.

Gamified scoreboard

Users get ranked based on their


driving behaviour. This way,
employers can actively monitor
whether their employees are driving
responsibly. Each driver also gets a
scorecard to track and improve their
own driving.

3. Does it bring people out of their comfort zone?


As the Zubie key is connected to the internet, it is possible that the
network gets hacked. In case of cyber attacks, a lot of damage can be
done to the car and its data.
Employees dont want to be tracked (privacy concerns).
Employers were able to charge employees with anything, but now if
they can track employees accurately, they cannot charge employees
more than stated.

concept mapping by

Zubie is a connected-car app that provides location tracking, driver scoring, alert and location sharing services by connecting each car to the internet
with a Zubie key.

Economical buyer
5

User buyer

Easy tracking
for insurance
purposes

Accurate tracking
of mileage

Technical/Legal buyer

Inc

Less Maintenance
costs

Upper
management

HQ
Inc

Automatic alert
when leaving or
reaching location

Insight into
driving behaviour

Supplier
Maintenance

Inc

Gamified
scoreboard

Zubie

Employees
Zubie key
placement

Inc

Zubie cloud

Zubie keys

$149.95 per year per key

IT Department

Companies with
company cars

Business Model
1. How do they make money?
Zubie provides its services for an annual fee of $149.95 per vehicle,
which automatically gets renewed each year.

B2B

2. First steps to implementation


Test with a small team and get feedback from them on how their
experience has been.
Make sure your testing panel agree to use this service
themselves.

3. Business Model characteristics


Software-as-a-service
Subscription based
Product-service combination

concept mapping by

Made by Board of Innovation


We make corporates innovate like startups
more about our consulting & training.

Ready for B2C?


click next >

VAB is a Belgian service provider helping anyone with mobility problems. In the last century VAB built the biggest
mobility club of Belgium offering several ways to make sure all their clients can enjoy driving even more.
In this case we focus on the VAB-Club and the extra benefits provided for members.

Key Info

http://www.vab.be

HQ

Industry to learn from

Antwerp, BE

Transport

BE

Founded
VAB: 1924
VAB-Club: 2014

Facts

VAB-magazine has the most readers of all magazines in Belgium.


Spokespeople of VAB are one of the important stakeholders in mobility lobby groups for both
Belgium and Europe.

Why Innovative?
1. VAB-Club in 3 key offerings
2. On which trends does this company focus?
One Stop Shop
Connect with an expert
Service packs
Price transparency

Great Deals

Partners of VAB give interesting


deals to VAB-Club members.
Offers vary from gasoline to
energy and from car rental to
glass repair. Its communicated
that you can earn back your
entire membership fee.

Community

Being member of the VAB-Club


opens up a lots of exclusive
services.
To illustrate: If you want to sell a
car, VAB certifies it and offers it
for sale to the other members of
the community.

All-in-one-price

All de reductions and extra


service you receive as a member
are included in the price you pay
for your subscription of the
mobility service of VAB.

3. Does it bring people out of their comfort zone?


Will companies give reductions for your clients?

concept mapping by

VAB provides support in case clients have an immobility emergency with their car or other way of transport (eg.
motorbike). The VAB-Club is a community with extra services VAB gives to its members. Partners use the
community of VAB-Club members as a platform to make their brand or service more visible.

Visibility on website &


in VAB magazine

HQ
Inc

VAB

Inc

Inc

Inc

Inc

Q8
(gasoline)

Luminus
(energy)

Hertz
(car rental)

Etc.

Partners of the VAB-Club

Referral fee
(% per conversion)
VAB services
5

Membership
VAB-Club

Subscription
VAB services

Buy from
partner with a reduction
on normal sales price

Club Member

Business Model
1. How do they make money?
VAB receives referral fees when Club members pay something
to partners. The club does also create value for its members so
it gives VAB a competitive advantage. In an indirect way the
partners pay back a part of the members subscription.

2. Other companies with similar business model.


earnieland.com

3. Business Model characteristics

Online community
Subscription Service
B2B2C
Broker Model
business model mapping by

Uber is an on-demand ride service that connects passengers with drivers of cars through an app. Anyone with a
drivers license, a new car & no traffic ticket can become an Uber driver.

Key Info

www.uber.com

HQ

Industry to learn from

San Francisco, US

Transportation
SF

Founded
2009

Facts
Despite being banned in Brussels, Uber is still offering its service to local customers.
Uber has raised over 8 billion in funding from 70 investors.

Why Innovative?
1. Uber in 3 key offerings
2. On which trends does this company focus?
Shared Economy
Mobile internet
Big data (for pricing)
Cashless payments

Enriched information

Passengers can see the average


rating, the names & a photo of
their drivers before the car
arrives. After the ride, they can
also rate the driver, just as the
drivers can rate the passengers.

Flexible pricing

The price of the ride depends on


the demand. If high demand,
then the price increases.
However, users can always
request a fare quote to have an
idea of how much the trip will
cost.

Increase use

By letting anyone with a decent


car & driving ability earn extra
money in their spare time by
becoming an Uber driver, Uber
is increasing the use of existing
cars.

3. Does it bring people out of their comfort zone?


The taxi industry argues that Uber undercuts prices & less
secure/safe for the users. To Ubers defence, it screens all
potential drivers & let go of drivers with an average rating
below 4 out of 5.
You can not pay by cash & have to store your credit/debit
card information on Ubers website in order to be able to
use the service.

concept mapping by

Uber is an on-demand ride service that connects passengers with drivers of cars through an app. Anyone with a
drivers license, a new car & no traffic ticket can become a Uber driver.

1
Reputation

Driving App

Exposure

Trust

-5% to -20% commission

Insurance

Drivers

HQ
Inc

$ / trip

Uber

Passengers
Trips on demand
(via app)

Car driving for Uber

Referral
Voucher

Voucher

Business Model
1. How do they make money?
Uber takes a 5-20% commission on all the rides made
through its service. Since all payments is done automatically
through the app, Uber ensures to capture a part of the
transaction.

Future
passengers

Future Purchase

2. Other companies with similar business model.


https://www.lyft.com/
https://www.side.cr/
https://relayrides.com/

3. Business Model characteristics


Platform based
Crowd based

business model mapping by

The Humble Bundles are a series of collections ("bundles") of video games, music albums or eBooks that are sold
and distributed online at a price determined by the purchaser. The bundles are typically offered during a twoweek period; sales often include bonus games or media offered mid-week through the sale for those that have
already purchased the bundle or otherwise pay more than the average.

https://www.humblebundle.com

Key Info
HQ

Industry to learn from

San Francisco, US

Gaming

US

Founded
2010

Facts
Initially focussing only on indie games evolved to many shapes of digital content
Over $75 million being raised for charity (08/2016)
Minimum purchase price is $1, every 2 weeks a new bundle is offered.

Why Innovative?
1. Humble Bundle in 3 key offerings

2. On which trends does this company focus?


Involve charity
Full transparency
Fully digital

Get a bundle of digitals

Pay what you want

Divide the profit

3. Does it bring people out of their comfort zone?


Bundle offerings are typically 2week periods where between
three to five games are offered.
People can set their own price,
but of they pay more than the
average, they get an extra
product.

Bundles are offered at a paywhat-you-want model. The


purchaser is able to name any
price for the bundle. Prices may
vary between $1 and $10.000.

The interface gives users the


chance to determine how to
distribute their contribution as a
split between the developers,
the charities for that event and a
"Humble tip"

Clients are in control of who gets the biggest share of


the revenue.
The smart incentive system, beat the average, raises
the average price donated over time. Early customers
will get more for less.

concept mapping by

The Humble Bundles are a series of collections ("bundles") of video games, music albums or eBooks that are sold
and distributed online at a price determined by the purchaser. The bundles are typically offered on a semi-regular
basis during a two-week period; sales often include bonus games or media offered mid-week through the sale for
those that have already purchased the bundle or otherwise pay more than the average.

HQ
Inc

Set your own price

Humble Bundle

Gamer
Digital games

Set %
commission

Set % donation

5
Inc

Set % donation

Charity

Content Owners

Business Model
1. How do they make money?
Humble Bundle is fully dependent on the pay-what-you-want
concept. People can choose what goes to the author, charity
and Humble Bundle itself (what they call the Humble tip). On
average, 15% of the total funds.

2. Other companies with similar business model.


http://genero.us
Pay-what-you-want restaurants
Radioheads album - In Rainbows

3. Business Model characteristics


Pay-what-you-wantmodel
Charity-based
Split the profit

business model mapping by

Tesla Motors designs, develops, manufactures and sells premium electric vehicles (EVs) to consumers and advanced
electric vehicle power train components to manufacturers. This case focuses on Teslas Supercharger network.

http://www.teslamotors.com/supercharger

Key Info
HQ

Palo Alto, California, US


US

Industry to learn from


Automotive industry

Founded
2003

Facts
Co-Founder and CEO Elon Musk also founded Paypal, SpaceX and serves as president of SolarCity.
A Supercharger charges 10 times faster than your home plug would be able to.
Tesla Motors says a new version of the Model S electric car is the quickest production car in the
world from zero to 60 miles per hour.

Why Innovative?
1. Tesla Motors in 3 key offerings

2. On which trends does this company focus?


Rise of customer experience
Cross industry companies
Guilt-free is the new status symbol

Free use of Patents

Free Charge
or Battery swap

The batteries of Tesla charge


faster and last longer than any
other on the market. Since June
2014, Tesla allows all other car
manufacturers to use their
technology free of charge.
Establishing a standard for EVs
is what Tesla aims at.

When you buy an EV with Tesla


Technology, you pay a surplus
for the electricity it will
consume in its entire lifetime.
At a power station you have the
choice: a free charge or a 90
seconds battery swap for 50 in other words: free or fast.

Super Charger Network


Drivers can travel throughout the
U.S. and Europe along well
traveled highways with the
Supercharger Network. At these
stations Tesla cars (and other EVs
with Teslas technology) can be
recharged 50% within 20minutes.

3. Does it bring people out of their comfort zone?


All car competitors using Teslas technology, will have to
sell their cars with a prepaid energy plan for the full
lifetime of the car. In fact, they sell Teslas services.
Currently, the roughly 40,000 Teslas on the U.S. roads
contain 3.3 gigawatts of storage, equal 14% of total U.S.
grid storage. Their influence on global energy levelling will
only rise the coming years.

concept mapping by

Tesla Motors designs, develops, manufactures and sells premium electric vehicles (EVs) to consumers and advanced
electric vehicle power train components to manufacturers. This case focuses on Teslas Supercharger network.

Inc

Inc

Power Station

Power Station

Super fast
Charging

Battery Swap

Maintenance
Solar Panels

SuperCharger network
5

50/swap

Reputation

Building &
Maintenance
Chargers

1
Tesla car

HQ
Inc

Solar City

Tesla Motors

Money
5

reputation

60k (car)

1500
(powerplan)

Tesla Owner

Community of Tesla Owners

Electric Vehicle

Inc

Other car
manufacturers

Business Model
Drivers pre-pay their energy for the next 10 years, Tesla on
its turn invests the money in the Supercharger network and
makes sure the energy provided becomes cheaper.

Tesla Owner

1500
(powerplan)

Free use
of patents

1. How do they make money?

Free
Service

car

1500
(powerplan)

2. Other companies with similar business model.


BMW i DC Fast Chargers
www.car2go.com

EV owner

3. Business Model characteristics


Open Source
Vertical integration
Cross Industry

Competitors pay Tesla for every car using the network.


business model mapping by

Shiply is a UK-based company providing an internet marketplace where transport service requesters may list
items they need to move, and where providers of transport services can bid in a reverse auction format. Filling up
unused delivery spaces , CO2 emissions are reduced and customers get better prices.

Key Info

http://www.shiply.com

HQ

Industry to learn from

London, UK
UK

Transportation

Founded
2008

Facts
Currently over 57.000 transport providers listed on shiply.com and 2 million users.
As Shiply depends on reaching a critical mass of users, a partnership with eBay was developed.

Why Innovative?
1. Shiply in 3 key offerings
2. On which trends does this company focus?
e-Commerce (delivery)
Online matchmaking platform
Get the best deal
Valorize Overcapacity

Request a transport service

After creating an online account,


consumers list what they need
to ship and provide details about
pickup, delivery and shipment
dates. Anything from a pet
carriage to a car can be listed.

Users get the best deal

Transport providers then bid for


the shipment, potentially
turning unused space in their
trucks into profit. Shiplys
system means that as companies
try to outbid one another, users
typically save about 75% on
their shipping costs.

Reducing CO2 emissions

25% of European lorries run


completely empty. By filling up
this space, Shiply makes sure
trucks get extra cash for unused
space, and saves consumers
money. Of course, its beneficial
in terms of reducing CO2
emissions too.

3. Does it bring people out of their comfort zone?


Users dont get a quote immediately. They dont know
what the shipping costs will be in advance.

concept mapping by

Shiply is a UK-based company providing an internet marketplace where transport service requesters may list
items they need to move, and where providers of transport services can bid in a reverse auction format. Filling up
unused delivery spaces , CO2 emissions are reduced and customers get better prices.

Transporting Service

Money

Bidding Acceptance

Auction fee

4 - 10 %
HQ
Inc

Requester

Inc

Transport
service provider

Shiply
Request

Transport Availabilty

Competition
Inc

Bidding

Transporter
Service Providers

Business Model
1. How do they make money?
Shiply works as a broker, taking a commission on transactions .
Transport service providers bids are subjected to a tiered fee
structure (4%-10%, depending on the amount of the
transaction) called the success fee. Additional, an Auction
Service Fee is requested which covers the online service.

Transport
service provider

2. Other companies with similar business model.


http://www.uship.com
http://www.anyvan.com
http://klickcouriers.com

3. Business Model characteristics


Broker Model
Reverse auction format
Partnership model

business model mapping by

San Francisco Municipal Transportation Area established SFpark, to use new technologies and policies to improve
parking in San Francisco. Parking spaces are provided with a sensor, detecting parking availability. By collecting
and distributing real-time information about where parking is available, drivers can quickly find open spaces. To
help achieve the right level of parking availability, SFpark periodically adjusts meter - and garage pricing up and
down to match demand.

http://www.sfpark.org

Key Info
HQ

Industry to learn from

San Francisco, US

Transportation

US

Founded
2010

Facts
The SFMTA will use the results of the SF park pilot evaluation to develop a proposal for
expanding the SFpark approach to the SFMTAs other meters, lots and garages in the city.
SFpark encourages independent developers and researchers to use its public API, open data and
open source code to create new apps and data visualizations that support the project.

Why Innovative?
1. SFpark in 3 key offerings

2. On which trends does this company focus?


Data Monitoring
Public Transport 2.0
Big Data
Open Data & Full Transparency (API)

Detects available spaces

Parking sensors detect parking


availability. Users can check the
availability of spaces online, via
text message or smartphone,
before theyre heading to their
destination.

Demand Responsive Pricing

Parking prices are incrementally


raised or lowered in SFpark
areas based on demand. Rates
may vary by block, time of day or
week; they change no more than
once a month and only in small
increments (max +$0,5/time).

Special event pricing

During special events, parking


meters on blocks within walking
distance of the ballpark operate
until 10pm Monday to Saturday
and are priced between $5 and
$7/hour for events.

3. Does it bring people out of their comfort zone?


Demand-responsive pricing encourages drivers to park
in underused areas and garages, reducing demand in
overused areas. The user has to check the best price
each time he heads to a new destination, which can be
experienced as a hurdle.

concept mapping by

San Francisco Municipal Transportation Area established SFpark, to use new technologies and policies to improve
parking in San Francisco. Parking spaces are provided with a sensor, detecting parking availability. By collecting
and distributing real-time information about where parking is available, drivers can quickly find open spaces. To
help achieve the right level of parking availability, SFpark periodically adjusts meter - and garage pricing up and
down to match demand.

Location

Inc

Partner

more

Parked car in
overused area

Parking space

Inc

Money

Partner

HQ
Inc

Application

Experience

SFpark

Car @ home

Development

Where to go
5

Inc

less

Location

Parked car in
underused area

Partner
Parking space

Pilot Partners

SF car owner

Business Model
1. How do they make money?
SFpark makes money with providing parking spaces in San
Francisco city-area. Parking prices are incrementally raised or
lowered in SFpark areas based on demand.

2. Other companies with similar business model.


https://www.bicing.cat/
http://waze.com
http://www.moovitapp.com/

3. Business Model characteristics

Open Data
Dynamic Pricing Model
Public Service
Match Demand/Supply
business model mapping by

Sealed is an energy company that guarantees savings from home efficiency improvements. After efficiency improvements are installed by local partners,
Sealed replaces existing energy bills with a single Sealed energy Bill guaranteed to be lower than normal.

Key Info

http://www.sealed.com/

HQ

Industry to learn from

New York City, NY, United States

Energy

US

Founded
2012

Facts
Sealed is the first energy company that guarantees energy bill savings from home efficiency.
Team description on their website: Team Sealed is a passionate group of nerds that want to make energy efficiency a
complete no-brainer for every single homeowner.

Why Innovative?
1.Sealed in 3 key offerings
2. On which trends does this company focus?
Big data
Energy savings
Global warming
Simplification
One-stop shop

Free energy assessment

Homeowners will have a free


assessment by a contractor partner to
see where energy can be saved.

Home improvements

A Sealed energy advisor will create a


customised plan for the customer and
then implement all efficiency
improvements.

One bill

Sealed will become your utility billing


agent, paying your energy bill and loan
payments. Hereby, customers only
receive a single bill Also Sealed
guarantees savings compared to
previous scenario.

3. Does it bring people out of their comfort zone?


Sealed reduces the energy usage of homeowners. Utility companies
sell less energy which is why they could become hostile or indifferent
towards the business model of Sealed.
If the assessment is free, whats the catch? Consumer might feel
that Sealed will take away all the savings and keep it for themselves.

concept mapping by

Sealed is an energy company that guarantees savings from home efficiency improvements. After efficiency improvements are installed by local partners,
Sealed replaces existing energy bills with a single Sealed energy Bill guaranteed to be lower than normal.

Utility and
energy bills
5

Sealed keeps
part of monthly savings

HQ
Inc

Sealed

1
Free energy
assessment

Energy
companies

Referral fee

Salary

Inc

Free energy
assessment
Inc

Single bill

Single
payment

Right to
direct debit

Energy
(gas, electricity)

Money for services


Local contractor

Inc

Home owners

Optimises energy
consumption

Boiler, etc.

Engy assesment
partner

Business Model

Partners

1. How do they make money?


Sealed makes money if home owners save more on their energy bills than
Sealed guarantees. They take a 20-25% cut of the savings recurring on a
monthly basis (as each new situation becomes the previous situation)

2. Other companies with similar business model.


doorsteps.com

3. Business Model characteristics


Broker Model
Partnership
B2B2C

business model mapping by

Sanergy builds and franchises low-cost, high-quality sanitation facilities called Fresh Life Toilet (FLT) to make hygienic sanitation
affordable and accessible throughout Africa's informal settlements. They collect the waste on a daily basis and convert the waste at a
centralized facility into useful by-products.

Key Info

https://www.saner.gy

HQ

Industry to learn from

Nairobi, Kenya

Sanitation & Waste Management

Founded

KE

2010

Facts
Sanergy experienced tremendous growth in 2014. They started the year with 372 toilets run by 192 Fresh Life
Operators. By the end of 2014, they successfully launched 623 franchises to 295 FLOs.
Each toilet is sold to individuals for around $500 each. A 14-strong "Fresh Life frontline" team collects the waste
each day and takes it to a processing site, where it is turned into organic fertiliser.

Why Innovative?
1. Sanergy in 3 key offerings

2. On which trends does this company focus?


Reverse Innovation
Micro Franchising
Sustainable Processes

Franchise Model

Fresh Life Operators become


franchise partners: apart from the FLT
they get training, access to financing,
ongoing operational and marketing
support, and a daily waste collections
service. FLOs supply toilet paper, soap
& a hand washing stand.

Collect Service

Waste is collected on a daily basis.


Each toilet has 2 removable waste
cartridges. Sanergy organizes a daily
waste collection, included in the
franchising service.

Convert Waste

Sanergy converts the waste at a


centralized facility into useful byproducts such as organic fertilizer and
renewable energy. East Africa faces a
3GW shortage and is actively in
demand for consistent supply from
renewable sources.

3. Does it bring people out of their comfort zone?


What do people think about using human manure as part of growing
their food?
Is the business model sustainable enough? If sanitation services
aren't commonly used or culturally appropriate, would the
community be willing to pay for it?

concept mapping by

Sanergy builds and franchises low-cost, high-quality sanitation facilities called Fresh Life Toilet to make hygienic sanitation affordable and
accessible throughout Africa's informal settlements. They collect the waste on a daily basis and convert the waste at a centralized facility
into useful by-products.

Inc

Horticultural
company

Consumer

$0,06

Fertilizer

300-600
/ ton
HQ
Inc

Toilet
Service

Fresh Life
Toilet
5

Sanergy

Toilet paper,
Soap, ...

Right to use
brand
Fresh life
operator

Fresh life
operator

Inc

Company

500
Money

Fresh Life Entrepreneurs


Daily waste
collection

Business Model
1. How do they make money?
For Sanergy, it is the waste-to-fertilizer side of the business that is the
real driver of revenue. They collect this waste through their not-forprofit franchising brand Fresh Life Toilets, supporting entrepreneurs in
emerging markets.

Waste

2. Other companies with similar business model.

http://fanmilk.com
http://visionspring.org
http://ruralspark.com
http://nuruenergy.com

3. Business Model characteristics

(micro-) franchising model


business in a box
micro-financing
community of entrepreneurs

business model mapping by

Redfin provides real estate search and brokerage services through a combination of an online real estate platform and access to local real
estate agents

Key Info

http://www.redfin.com/

HQ

Industry to learn from

Seattle, WA, United States

Real estate

US

Founded
2004

Facts
Redfin serves 23 markets in the USA and has cleared more than $13 billion in home sales
More than 10,000 customers buy or sell a home with Redfin each year.

Why Innovative?
1. Redfin in 3 key offerings
2. On which trends does this company focus?
Data transparency
Big data
End-to-end consumer experience

Real estate data

Using online search tools offered by


Redfin, customers can search for
homes and provides them market data
on the surrounding neighbourhood,
property history, public records and
schools.

Transparency

Customers review the real state agent


upon which the commission of the
agent is based on. Redfin also has a
network of real estate agents that can
meet buyers on home tours and can
give advice based on data.

3D Walkthrough

Redfin enhances the customer


experience by enabling potential
buyers to go through a 3D viewing of a
house.

3. Does it bring people out of their comfort zone?


During a 60 Minutes TV interview in 2007, CEO Glenn Kelman called
real estate "the most-screwed-up industry in America," which led to
harsh criticism from brokers in blogs and at real estate conferences.

In 2012, Redfin received criticism again regarding using imprecise


data. Redfin took the tool offline.

concept mapping by

Redfin provides real estate search and brokerage services through a combination of an online real estate platform and access to local real
estate agents

HQ
Inc

Redfin

Benefits + salary
+ cust. satisfaction
bonus

1.5% of the
purchase price

Inc

Data on
real-estate

Inc

Online Tools

Home-seller

Online Tools

Redfin agent
Advice and curation
services

1.5% of the
purchase price

Partner agent*

Real Estate Agents

Buyer
Advice and curation
services
* A partner agent is selected when no
Redfin agent is available or when you
choose this option yourself.

Business Model
1. How do they make money?
Redfin acts as a brokerage and earns its revenue when customers buy or
sell homes through Redfins real estate agents. The customers refund is
calculated on a sliding scale and based on the list price of the home.

2. Other companies with similar business model.


www.doorsteps.com

3. Business Model characteristics


End-to-end brokerage model
Online and offline combination

business model mapping by

Recyclebank is an online platform that motivates individuals and communities with an incentive program to help
people live a sustainable life. With a mix of education, rewards and impact metrics Recyclebank changes consumer
behaviour. The points earned can be redeemed at partner retailers for deals and discounts.

Key Info

https://www.recyclebank.com/

HQ

New York City, NY, United States

Industry to learn from


Waste industry

US

Founded
2004

Facts
Recyclebank is the largest green social network of 4.8 million members, has increased recycling
rates in +300 communities and partnered to recycle nearly 3.8 billion pounds of waste in total.
In 2013, Recyclebank has been ranked as #37 in Fast Company's World's 50 Most Innovative
Companies for making eco-friendly behaviour a big game

Why Innovative?
1. Recyclebank in 3 key offerings

2. On which trends does this company focus?


Sustainability
Digital currency
Create awareness

Points

By engaging and incentivising


the user online and offline,
members can earn points and
rewards for making their life
sustainable that can be
redeemed for products and
services.

Discounts and deals

Partnered up with local and


national retailers and brands,
members of the Recyclebank
can redeem their points for
discounts and deals at more
than 4,000 reward partners and
at their own online store One
Twine.

Brand engagement

Recyclebank enables brands to


interact with key audiences. The
points/digital currency allows
Recyclebank to promote brands
authentically, and provides
consumers with the motivation
and tools to engage with
measurable results.

3. Does it bring people out of their comfort zone?


The endorsement of one recycling scheme by local
authorities could shut down the debate on what other
policy options are available.

concept mapping by

Recyclebank is an online platform that motivates individuals and communities with an incentive program to help
people live a sustainable life. With a mix of education, rewards and impact metrics Recyclebank changes consumer
behaviour. The points earned can be redeemed at partner retailers for deals and discounts.

Government

Green community

HQ
Inc

Recyclebank

Points
or discounts

Consumer

% of savings on
landfill costs
5

Referral fee

Leads for
partners/ advertisements

5
Inc

Pay with points

Discounted price

Product

One Twine

Business Model
1. How do they make money?
Governments save money by generating income from recycling and
cutting down on their landfill costs. They share those savings with
Recyclebank. Second revenue stream comes from the brands that
pay for the opportunity to display their ads and sponsored content,
to induce people to sample their products.

2. Other companies with similar business model.


http://www.earnieland.be/
http://www.ecomarket.com/
http://www.changers.com

3. Business Model characteristics


Partnership
Credit system
B2C, B2B and B2G

business model mapping by

Quirky brings new consumer products to the market by enabling interaction between the online global community and Quirkys product design staff. Then, the design staff
co-creates the products to bring them to life. The platform works as a social network for product development.

Key Info

www.quirky.com

HQ

Industry to learn from

New York, US
US

E-commerce,

Founded
2009

Facts
Quirky was founded in 2009 by Ben Kaufman, who is also the companys CEO. Quirky is Kaufmans third entrepreneurial
venture. He previously founded Mophie and Kluster.
The company received $175.3 Million in funding from a total of 10 investors.

Why Innovative?
1. Quirky in 3 key offerings
2. On which trends does this company focus?
Crowdsourcing
E-commerce
Co-creation

Submit ideas

Anyone can submit an idea that is


according to the guidelines and
requirements made by Quirky. After
submitting the idea, the community
decides whether they will pursue making
the product or not.

Weekly voting

Every week, industry experts, users and


members of the community gather to
vote on the products they will work on.

Co-design

If you see a product you are interested in,


you can help do-design it. The attributes
you can help with range from colour to
price to the look and feel of the product.

3. Does it bring people out of their comfort zone?


What happens to the ideas that are submitted but not chosen to be
worked upon, even though the inventor paid money for it? Who owns
the product?

concept mapping by

Quirky brings new consumer products to the market by enabling interaction between the online global community and Quirkys product design staff. Then, the design staff
co-creates the products to bring them to life. The platform works as a social network for product development.

30% of profit on product

HQ
Inc

$99

Idea

Product

Idea creator

Quirky

Product buyers
5

Exposure

Money

Platform

30% of profit
based on
contribution

Influencers

Product if minimum
threshold is reached

Designers

Supplier

Co-designing
product

Community

Money

Business Model
1. How do they make money?
Creators that wants to submit their idea, pay $99 to Quirky regardless of it
being produced or not. Furthermore, Quirky keeps a small percentage of the
revenue from products of the e-Shop.

2. Other companies with similar business model.


/

3. Business Model characteristics


E-commerce
Fixed commission
Co-creation

business model mapping by

PatientsLikeMe is an online platform that connects patients with similar conditions to share real-world health experiences. The
company monazites on aggregate data by selling it to medical organisations.

Key Info

www.patientslikeme.com

HQ

Industry to learn from

Cambridge, US

Health & BioTech

US

Founded
2004

Facts
Started as an online community for ALS patients, the company expanded its scope to any patients with any
condition, including pets.
Patients Like Me recently signed its first partnership with an academic health center (Dec 2014).

Why Innovative?
1. Patients Like Me in 3 key offerings
2. On which trends does this company focus?
Healthcare 2.0
Quantified Self (Trackers)
Big Data

Online Community

Health Tracking

Aggregate Data

3. Does it bring people out of their comfort zone?


Still concerns about the privacy of the people behind the data

PatientsLikeMes online platform is


designed to easy share your medical
data in a secure & private way.
Community members can share, find
and learn from the available data. e.g.
compare treatments, symptoms, etc.

Chart your health over time and


contribute to research that can
advance medicine for all.

PatientsLikeMe aggregates the data


people share about their conditions in
order to sell it to their partners such
as pharmaceutical companies and
biomedical companies.

People can take wrong decisions by acting as their own doctor.

concept mapping by

PatientsLikeMe is an online platform that connects patients with similar conditions to share real-world health experiences. The
company monetizes on aggregate data by selling it to medical organizations.

Inc

Pharma
companies
Patients
Inc

Free community service

Personal
Data

HQ
Inc

Money

Health insurance
companies

Inc

PatientsLikeMe

Gathering Data

Patients Data

Medical service
companies

Inc

Patients
Medical device
companies

Patients with
similar diseases

Health Sector

Business Model
1. How do they make money?
Patients like me offers a free health community service to its users. They
make money by selling the data, generated by the community, to
pharmaceutical companies.

2. Other companies with similar business model.


Facebook, Pinterest, Instagram (selling user data)
http://23andme.com

3. Business Model characteristics


Selling (Big) Data
Online community
B2B2C

business model mapping by

OpenDesk is a platform for designer and open source collection of furniture that customers can make themselves for free or order unassembled from a local
maker with a CNC machine. Basically, it does to Ikea what AirBnB did to hotel chains. All designer products without the designer price tag.

Key Info

https://www.opendesk.cc/

HQ

Industry to learn from

London, United Kingdom

Furniture

UK

Founded
2013

Facts
Since OpenDesk started in 2013, they attained 400 professionals in 37 different countries.
Designs were featured in the London Design Museum, Wired UK, the CNAP in Paris and Domus magazine, and
have been downloaded >30,000 times for DIY

Why Innovative?
1. OpenDesk in 3 key offerings
2. On which trends does this company focus?
Digital fabrication
Peer-to-peer production
Open-source furniture

Designers

Customers can buy designer furniture


on the website. For every design sold,
the designer receives a royalty. Their
designs are directly sold to customers
under their own brand, name, terms
and keep all rights themselves.

Make it yourself

Customers can download design


furniture templates for free. With the
templates, they can make their own
furniture for non-commercial purposes
and for commercial use, customers are
connected to a local maker through the
network.

Get it made

A vast network of professional makers


can fabricate, finish and deliver the
furniture. Under a re-seller licence
makers can reproduce the designs and
sell them for their own profit (only for
CNC products).

3. Does it bring people out of their comfort zone?


Digital fabrication changes the manner how furniture is developed
and manufactured. At the same time, the internet allows designers to
share their designs online and gather feedback during the design
process. It challenges the traditional relationship between the
designer, retailer, manufacturer and customer.
Designers have no control over production and materials. Who is
responsible then?

concept mapping by

OpenDesk is a platform for designer and open source collection of furniture that customers can make themselves for free or order unassembled from a local
maker with a CNC machine. Basically, it does to Ikea what AirBnB did to hotel chains. All designer products without the designer price tag.

Makers
price

Design
Templates

HQ
Inc

Reseller
Licence

Local Makers

Licence

OpenDesk

Designers
5

Service of making
furniture

Royalty fee (5-8%)

Feedback

Makers price
+ 20%

Review,
Ratings

Platform

Free
Design template

Furniture

Consumer (gets
it made)

Consumer (DIY)

Business Model
1. How do they make money?
OpenDesk sells furniture upon which it receives a platform fee, the
designer receives a design royalty and the maker covers the
manufacturing costs by quoting the manufacturing price for the product
themselves. On top of the maker price OpenDesk charges 20%.

2. Other companies with similar business model.


http://www.3dhubs.com/
https://www.airbnb.com/
https://www.quirky.com/

3. Business Model characteristics

Freemium
Communities
Peer to peer
Royalty system

business model mapping by

Pact is a check-in app that uses both negative and positive financial incentives to help you stay healthy.
Members receive cash rewards when they meet their pact, paid for by those who did not exercise.

http://www.wijeyanewspapers.lk/

Key Info
HQ

Industry to learn from

San Francisco, US

Sports & Fitness


US

Founded
2010

Facts
The GymPact App has a success rate of 92%.
Pact - formerly known as GymPact - rebranded themselves on 1 Jan 2014 and added two new nutrition-based
goals, made possible by a partnership with MyFitnessPal.

Why Innovative?
1. Pact in 3 key offerings
2. On which trends does this company focus?
P2P (peer-to-peer)
Negative incentives to reach goals
Make Money app

Third Party Apps

Once you connect the Pact app to


your account with the partner app,
workouts will be automatically
imported from third party workouts.

Check-In Tracking

Users can check-in their gym, and


must stay there for at least 30
minutes for their check-ins to count.
Pact has GPS checks in the
background that auto-check you out
when you leave the gym.

Real Cash Reward

Falling short of your gym pact, veggie


pact or food logging pact will cost you
real money. Complete your pact, and
you get to profit from the penalties
paid by other people.

3. Does it bring people out of their comfort zone?


Penalty for not meeting your commitment ( $5) is much higher than
making it ($0.25-0.50 per workout).

concept mapping by

Pact is a check-in app that uses both negative and positive financial incentives to help you stay healthy.
Members receive cash rewards when they meet their pact, paid for by those who did not exercise.

Data

Inc

UP

Sport Hero
5

HQ
Inc

Exposure

Inc

Commitment

Pact

PACT

RunKeeper

Veggie
Motivation

Data
Inc

Rewards*

MyFitnessPal

Third Party Apps

Diet tracker

PACT users
*Rewards for achieving a set goal range
between 30 cents to $5 per week.

Business Model
1. How do they make money?
With the motivational service for free, Pact takes a cut when they pay
out to members who successfully met their pact.

Check-in / logging
data

2. Other companies with similar business model.

http://healthrally.com/
http://runkeeper.com
http://meetcarrot.com
http://studypact.com

3. Business Model characteristics


Right to charge credit card
Monetize check-ins
Discounts

business model mapping by

Narrative, is a small wearable, automatic lifelogging camera which takes one picture every 30 seconds. The Narrative-app gives users a
searchable photographic memory, that can be shared through social media.

http://www.wijeyanewspapers.lk/

Key Info
HQ

Industry to learn from

San Fransisco, US

Consumer Goods
US

Founded
2012

Facts
Crowdfunded as Memoto on Kickstarter (Nov 2012) for $550K, with +2800 backers
Founded in Sweden, from day 1 launched worldwide
*Narrative Clip 2 launched in 2015. It will feature a wide-angle lens and HD sensor.

Why Innovative?
1. Narrative in 3 key offerings
2. On which trends does this company focus?
Quantified Self (Trackers)
Lifelogging
Momentification

Wearable Hardware

Narratives wearable camera


automatically snaps every 30 seconds
of your life. Keep your mind and hands
free when it matters, while still being
able to collect and share your stories.

Wireless Access*

The Wi-Fi automatically uploads and


safely stores your photos in the
Narrative Service when connected to
a power outlet in reach of a
recognized network. Bluetooth
enables a convenient remote control
of your Narrative Clip 2.

Automatic Organization

Pictures are automatically put


together into 20 or 30 activities on a
daily base in order to make sense of
the large data output (+/- one million
pics a year). Easy to tag and easy to
search.

3. Does it bring people out of their comfort zone?


Raising concerns on integrity and privacy issues, and whether the
use of the product in public might come into conflict with (local)
legislations.

concept mapping by

Narrative, is a small wearable, automatic life logging camera which takes one picture every 30 seconds. The Narrative-app gives users a
searchable photographic memory, that can be shared through social media.

$9/month*

Consumer
Geolocation, etc.

Cloud Service

HQ
Inc

Moments

Narrative

Narrative Clip
Consumer
5

*Free subscription plan will


be added in spring 2015

$149

Narrative Clip
owners

Business Model
1. How do they make money?
Selling camera devices ($149) + subscription* service on the data
storage system ($9/month).
*free plan will be added in spring 2015

2. Other companies with similar business model.


http://jawbone.com
http://fitbit.com
http://nespresso.com (Bait & Hook)

3. Business Model characteristics

Bait and hook


Online service (app) + Offline product (device)
Main device + add-ons
Social Media Interaction

business model mapping by

Karma is a pay-as-you-go mobile hotspot. You purchase the device for $99 and refill data onto it at the rate of $14 per
1GB. The purchased data will not expire. The more you share your mobile hotspot the more free data you earn.

Key Info

https://yourkarma.com/

HQ

New York City, NY, United States

Industry to learn from


Telecom

US

Founded
2012

Facts
The Dutch founders of Karma believe that social bandwidth will innovate the mobile
telecommunications experience.
Accepts Paypal and Bitcoin as payment method. Also customers can choose a pay-as-you-go
method.

Why Innovative?
1. Karma in 3 key offerings

2. On which trends does this company focus?


High pricing per GB
Rollout of 4G
Mobile devices

Free of contracts

You pay $99 for the mobile


hotspot device, which comes
with 1GB free data usage. If you
need more data, you can buy it
pay-as-you-go: $14/GB
There are no contracts at all, no
minimum to buy.

No monthly fees

You will only pay for the data


you use and none will go to
waste on less data-heavy
months. Your data never
expires.

Social bandwidth

New users connecting with your


mobile hotspot earn 100 MB
and you as well. Up to eight user
can connect to Karma at the
same time. There's no limit to
how much data you can earn.

3. Does it bring people out of their comfort zone?


Multiple users depend on the kindness of the owner of
Karma to get internet

concept mapping by

Karma is a pay-as-you-go mobile hotspot. You purchase the device for $99 and refill data onto it at the rate of $14 per
1GB. The purchased data will not expire. The more you share your mobile hotspot the more free data you earn.

Karma Users

Free 100 Mb
New user
without hotspot
Registration

Internet Providers

Free 100 Mb
Inc

Wireless
Internet
Clearwire
5

Inc

Access to 4G Network

Simplexity
Money

$99

HQ
Inc

Karma
Karma Hotspot

1Gb Free

User with
Karma Hotsport

Connectivity Credits
5

$14/GB
4G connection

Business Model
1. How do they make money?
Karma sells the Karma hotspot for $99 and additional
bandwidth for $14 per gigabyte. If you like to purchase a data
pack, Karma offers some discount: $50/5Gb & $180/20Gb

2. Other companies with similar business model.


/

3. Business Model characteristics


Pay-as-you-go
Peer-to-peer
Credit system

business model mapping by

Kaggle is an online platform where companies can post data analysis challenges for predictive modeling and analysis. In addition, the
platform serves as a online community for statisticians and data miners from all over the world.

Key Info

www.kaggle.com

HQ

Industry to learn from

San Francisco, US

Research & Eduction

US

Founded
2010

Facts
+140.000 data scientists (+100 countries) compete against each other on the platform,
Price pools range from $0 to $1 million per challenge
Kaggle in Class hosts free projects for hundreds of universities around the globe.

Why Innovative?
1. Kaggle in 3 key offerings

2. On which trends does this company focus?


Crowdsourcing
Open Source
Big Data
Connect with experts

Competitive Analytics

Consulting Platform

Ensemble Techniques
3. Does it bring people out of their comfort zone?

On Kaggles online platform


companies can post data analysis
challenges. The host provides all the
necessary data and a description of
the problem. Every challenge is
assigned a prize pool and a deadline.

Using the power of their entire


community of data scientists, Kaggle
helps companies to anonymize data,
design, frame and run a data
competition as well ass integrate the
winning model into their operations.

Kaggle is introducing big data into the


energy industry, allowing E&P
companies to increase production
while minimizing costs. Ensemble
techniques are more powerful than
the standard univariate and
multivariate approaches

Due to the openness of the challenges, its hard to cover sensitive


datasets.

Private challenges, where every participant is background


checked and subject to an NDA, are one of Kaggles solutions to
this problem.

concept mapping by

Kaggle is an online platform where companies can post data analysis challenges for predictive modeling and analysis. In addition, the
platform serves as a online community for statisticians and data miners from all over the world.

*Fixed fee plus a proportion


of prize money

Kaggle Fee*

Raw Data + Challenge

Inc

Company
Community Access

Competition Platform

Data Models

Winning
model

Prize Money

Ownership

1
Connect with
other experts

HQ
Inc

Exposure

Kaggle

Data Scientist

Competition

Winning models
Data Scientist

Data Scientist

Kaggle Community

Business Model
1. How do they make money?
Kaggle receives a listening fee for each competition posted on the
platform plus a proportion of the prize money.

2. Other companies with similar business model.


http://topcoder.com
http://www.innocentive.com
http://quirky.com

3. Business Model characteristics


Online community competition
Crowdsourcing model

business model mapping by

Jawbones UP is a wristband and app that helps people live better by providing personalized insight into how they sleep, move
and eat. Jawbone is a world-leader in consumer technology and wearable devices, building hardware products and software
platforms powered by data science.

Key Info

www.jawbone.com/up

HQ

Industry to learn from

San Francisco, US

Sports & Fitness


US

Founded
2006

Facts
Jawbone owns over 230 patents related to UP and its wearable technology manufacturing processes.
Jawbone is also the creator of the best-selling JAMBOX family of wireless speakers, the award-winning Jawbone
ERA Bluetooth headsets, and NoiseAssassin technology.

Why Innovative?
1. Jawbone in 3 key offerings
2. On which trends does this company focus?
Quantified Self
Wearables
The Internet of Me
Big Data

Wearable

UP products are designed to be


comfortable, so you can wear them
24/7. They are available in different
colours, and in different sizes. Its an
intelligent computer that can be
wrapped around everyones wrist.

Activity Tracker

Third Party Apps

Advanced sensors capture how you


move, sleep and more. You can
connect the UP App to your tracker to
see the big picture of your health.

Jawbones UP app syncs with


hundreds of apps and devices to
expand and personalize your
experience and to help you reach your
goals. Data will be seamlessly
integrated into your UP feed, lifeline
and trends.

3. Does it bring people out of their comfort zone?


Jawbones wristband tracks where you are and what youre doing
24/7. Not everyone likes to be connected to the internet all day long.

concept mapping by

Jawbones UP is a wristband and app that helps people live better by providing personalized insight into how they sleep, move
and eat. Jawbone is a world-leader in consumer technology and wearable devices, building hardware products and software
platforms powered by data science.

Inc

UP user

Withings
Service

Live Data

Inc

Motivation, insights, ...

Community

RunKeeper

Live Data

HQ
Inc

Inc

Money*

Jawbone UP

UP user

MyFitnessPal

Jawbone UP
owners

Third Party Apps

UP wristband

User Data

Business Model

*UPmove $49,99 - UP24 $129,99 - UP3 - $179,99

1. How do they make money?


Jawbone UP makes money with selling data tracking wristbands
(UPmove - $49,99 / UP24 - $129,99 / UP3 - $179.99). Users can use
the free app to unlock insights on this data.

Exposure

2. Other companies with similar business model.


http://www.fitbit.com
http://withings.com

3. Business Model characteristics


Online service (app) + Offline product (device)
Data Model
User Insights

business model mapping by

HandUp is an online donation service that gives nonprofit agencies, homeless people and others in need a platform to connect with people
who donate. Through a secure SMS system, the transaction can be carried out on an iPhone or via the website. The donations are redeemed
for basic needs like food, clothing, and medical care through partner organisations of HandUp.

Key Info

https://handup.us/

HQ

Industry to learn from

San Francisco, CA, United States

Non-profit

US

Founded
2013

Facts
HandUp is a socially driven for-profit organisation; It collaborates with non-profit organisations to tackle a societal
problem.
Their project received $1.72 million in funding from various investors.

Why Innovative?
1. HandUp in 3 key offerings
2. On which trends does this company focus?
Crowd funding
Social entrepreneurship
Transparency

Personal

HandUp creates a social media profile


with a photo and basic information for
their members, the homeless and
people in need. It connects the
members with the people who would
like to help them on an emotional
level.

Simple payment system

The members get a paper card with a


shortcode that they can give to people
that explains how the donation works
and see the members profile.
Originally, donations were possible via
SMS, now 99% happen over the web.

100% goes to the member

The donations are managed by nonprofit groups, their partner


organisations. Food, medical care, gift
cards to grocery stores and
pharmacies, and other basic needs are
directly given to the members.

3. Does it bring people out of their comfort zone?


The revenue model could form into a model that eventually cuts in
the donations, whereby not everything that has been donated goes
to the individual.

concept mapping by

HandUp is an online donation service that gives nonprofit agencies, homeless people and others in need a platform to connect with people
who donate. Through a secure SMS system, the transaction can be carried out on an iPhone or via the website. The donations are redeemed
for basic needs like food, clothing, and medical care through partner organisations of HandUp.

Online platform

Profile

HQ
Inc

Donation
for members in need

HandUp

Inc

Member
in need

Local partner
Service of providing
products and services to members

Redeem donations
for their goals

Updates on
members

Donation
for members in need

$5 opt-in donation
to finance platform

Donor

Business Model
1. How do they make money?
Founders Rose Broome and Zac Witte havent decided how the company
will generate a sustainable revenue stream yet. For now, donors could
directly support HandUp with a donation of $5.

2. Other companies with similar business model.

https://www.kickstarter.com/
https://www.crowdrise.com/
http://www.kiva.org/
http://www.wikipedia.com

3. Business Model characteristics


Crowd funding
Opt-in option to donate

business model mapping by

Glow is a data science company that provides digital apps that use data science to understand and predict when a woman is
most fertile, maximising the chance of becoming pregnant without any artificial or medical treatments. An additional Glow
First program (peer funding) helps to make infertility treatment affordable.

Key Info

https://www.glowing.com

HQ

Industry to learn from

San Francisco, US

Healthcare & BioTech


US

Founded
2013

Facts
Co-Founded by PayPal cofounder Max Levchin. Mission statement: Womanhood demystified by data
Over 4 million women worldwide use Glow apps (Aug 2016).

Why Innovative?
1. Glow in 3 key offerings
2. On which trends does this company focus?
Big Data
Quantified Self
Cognitive Systems
Personalization

Pregnancy Insights

Additional Apps

Funding Program

The Glow app offers women insight on


good habits to practice while theyre
expecting and provides support
during difficult times, such as
miscarriage and the postpartum
period.

Glow also provides 2 additional apps


for sexercise and pregnancy
guidance. Eve by Glow offers sex
tracking, cycle trends, the scoop on all
things birth control and Glow Nurture
provides you with health insights
during pregnancy.

Glow First is a not-for-profit program


that helps make treatment affordable
by letting you pool your risk with a
large group of healthy couples. Make a
small investment in your future family,
with big rewards.

3. Does it bring people out of their comfort zone?


Medical apps are changing healthcare. Some of them are so accurate
even doctors use them. They make a difference in the amount of
times you would need to go to the doctor and therefore partially
eliminates their income.

concept mapping by

Glow is a data science company that provides digital apps that use data science to understand and predict when a woman is
most fertile, maximising the chance of becoming pregnant without any artificial or medical treatments. An additional Glow
First program (peer funding) helps to make infertility treatment affordable.

Predictions & Tasks


to increase pregnancy

50/Month
Data

Data

Insurance &
Extra Guidance

conceiving
Pregnant*
Non-Paying user

Inc

HQ
Inc

support
Labo

Glow First Fund


++ % of Money Pool

Money

Less Money

Company

Company

inFertility Treatment Partner

% of Money Pool

Universities

Inc

Engaging User
Not Pregnant*

HQ
Inc

Inc

Glow
User Data
"Normal" User
Not Pregnant*

R&D

Paying Users

Business Model
1. How do they make money?
Glow sells data insights regarding conceiving to research Institutions
& gives exposure to trustworthy Infertility Treatment Clinics. The data
is generates by users who use one of their three pregnancy guidance
apps.

Money

Data

2. Other companies with similar business model.


http://23andme.com
http://friendsurance.com

Exposure

3. Business Model characteristics


Not-for-profit funding part
Partnership Model
Money pool

business model mapping by

giffgaff is a mobile network service that differs from conventional mobile phone operators by letting their users participate in the companys
operation (e.g. sales, customer service and marketing). In return for this activity, the users are rewarded credit.

Key Info

https://www.giffgaff.com

HQ

Industry to learn from

London, UK
UK

Telecom

Founded
2009

Facts
The word giffgaff is Scottish English, meaning mutual giving. Its a mobile telephone network that functions as a
mobile virtual network operator using the United Kingdom-based O2 network.
Since Nov 2013 giffgaff sells mobile phones to compete with EE, O2, Three and Vodafone.

Why Innovative?
1. giffgaff in 3 key offerings
2. On which trends does this company focus?
Crowdsourcing
Online community (online only)
Involve charity

Free SIM

Joining giffgaff is totally free. A free


SIM card is send to you after
completing a simple form. giffgaff
does not do contracts. Recur your
favourite goodybag of minutes, texts
and data each month or switch it up to
suit your needs.

Online Community

giffgaff has no customer service


phone line. Members get rewarded
with payback points for answering
other members questions, new
members by referral and suggesting
good ideas.

Reward Program

giffgaff keeps its costs low and returns


the savings back to members. Earned
payback points can be used to top-up
bills, receive in cash or donate to
charity initiatives. One earned
payback points is equal to one penny.

3. Does it bring people out of their comfort zone?


Being fully digital, only a selected customer base (digital natives) is
able to use the low-cost service.
By outsourcing supply chain, distribution and customer services,
MVNO start-ups can benefit from economies of scale, infrastructure,
etc.

concept mapping by

giffgaff is a mobile network service that differs from conventional mobile phone operators by letting their users participate in the companys
operation (e.g. sales, customer service and marketing). In return for this activity, the users are rewarded credit.

New GiffGaff
Member

Money

HQ
Inc

Money

GiffGaff

O2

PhoneCredits

Network Access

500 PayBack Points


GiffGaff
Presents

PayBack Points

Community
Member

Help with
Giff Gaff problem

Business Model
1. How do they make money?
Giffgaff works as Mobile Virtual Network Operator. MVNOs have
business arrangements with traditional mobile operators (O2 in this
case) to buy minutes of use (MOU) which they then sell to their own
customers.

Community
Member

500
PayBack Points

Help with
Giff Gaff problem

Community
Member

Non-profit

GiffGaff Community

2. Other companies with similar business model.


http://mobilevikings.be
http://hellobank.be

3. Business Model characteristics


Charity-based
Credit System
Referral Structure

business model mapping by

FundersClub is an online venture capital platform that lets investors put their money into a fund that backs one or more startups. The angel
investor becomes a limited partner in that fund, and gets a return if those startups get acquired or go public.

Key Info

https://fundersclub.com/

HQ

Industry to learn from

San Francisco, CA, United States

Finance

US

Founded
2012

Facts
FundersClub is the worlds first online venture capital firm with a network of 9,000+ accredited investors. In early
2014, it released its first prediction of ROI for funders on the platform: 41.2%.
FundersClub tops on a ranking list of venture firms with the most momentum (based on predictions) by the research
organization Mattermark.

Why Innovative?
1. FundersClub in 3 key offerings

2. On which trends does this company focus?


Crowd funding
Venture capital
Online platform

Online evaluation

Traditional venture capital firms


require in-person participation and
paper documentation. FundersClub
offers online tools to vet deals.

Small investments

Unlike other VC firms, which requires


funders to invest $25,000 to
$250,000 in a deal, FundersClub
allows investors to invest as little as
$2,500. Hereby, investors can have a
more diversified portfolio.

Source local deals

Investors can source local startup


investment opportunities to invest,
which would have been previously
inaccessible high promising startups
around the globe.

3. Does it bring people out of their comfort zone?


It is hard to build relationships with start-ups online before writing a
check.
There is a high risk, as only a few startups manage to survive

concept mapping by

FundersClub is an online venture capital platform that lets investors put their money into a fund that backs one or more startups. The angel
investor becomes a limited partner in that fund, and gets a return if those startups get acquired or go public.

Inc

Venture
Capitalist

5
HQ
Inc

Investment

Investments

Inc

Fundersclub
5

Online platform
Venture
Capitalist

Inc

80% of payment
share

Visibility

Founders

Payment share
(when acquired IPO)

Members
(max 95 per
investment)

Business Model
1. How do they make money?
FundersClub only receives a compensation equal to a portion of the
increase in value of the investment determined by a liquidity event, such as
an acquisition or IPO. It is expected to be equal to 20 percent for most
funds.

2. Other companies with similar business model.


/

3. Business Model characteristics


Crowd funding
B2B
Liquidity event

business model mapping by

Friendsurance is a peer-to-peer insurance concept that makes it possible to spread risk out between friends and family. As a result its
possible to enter into a liability, legal and household insurance at a very low rate.

Key Info

www.friendsurance.de

HQ

Industry to learn from

Berlin, Germany

Finance & Banking

DE

Founded
2010

Facts
The business has grown to over 90 staff members since launch in 2010 and is headquartered in Berlin, Germany.
(Aug 2016)
Friendsurance claims savings up to 40% of insurance costs by harnessing network effects.

Why Innovative?
1. Friendsurance in 3 key offerings
2. On which trends does this company focus?
P2P (peer-to-peer)
Sharing Economy
Less Money

Create communities

Spread the Risk

Less Money

Friendsurance enables its users to


create communities of up to 15 people
who can help cover an insurance claim
in the case of an accident. People can
connect regardless of the scheme or
the provider they chose.

When two people connect, they agree


to support each other with a small
amount of money in case of a claim.
The insurance provider only has to
regulate the part of the claim, which
lies above the network support.

Connecting people leads to a number


of cost decreasing effects: reduced
fraud, better risk selection, reduced
process costs and reduced cost of
sales. After all the model offers
incentives for viral growth.

3. Does it bring people out of their comfort zone?


Doubts that anybody will want to involve friends and family in
claims settlement.
Members of a community who report a lot of losses are
considered bad Friendsurance relationships. This could have a
negative effect on the real-life relationship between friends too.
Policy holders are responsible for their own community and can
de-friend members.

concept mapping by

Friendsurance is a peer-to-peer insurance concept that makes it possible to spread risk out between friends and family. As a result its
possible to enter into a liability, legal and household insurance at a very low rate.

Loss or damage by policy holder


Report of Loss

Contribution
to fund claims

Contribution
to fund claims

Contribution
to fund claims

Inc

Insurance
Partners

Partner Network

HQ
Inc

Contract

Friendsurance

Leads

Online platform
+ insurance service

Reduce
Operating costs

Connection
Policy Holder

Insurance Premium
+ monthly amount network

Contract
Connection
Policy Holder

Policy Holder

Policy Holders Network

Business Model
1. How do they make money?
Friendsurance works as a broker between Policy Holders and existing
Insurance Partners. Theyre letting customers share risks with friends,
allowing them to lower prices due to reduced fraud & process costs, better
risk pools, ...

Premium cashback
(up to 50%)

2. Other companies with similar business model.


http://prosper.com
https://www.pactapp.com/

3. Business Model characteristics

P2P-model
broker model
refunds
common money pool

business model mapping by

Fon provides a global crowd-sourced WiFi network, where users share their broadband connection via WiFi and in return get free access to
other hotspots around the world.

Key Info

www.fon.com

HQ

Industry to learn from

Madrid, Spain

Telecom

ES

Founded
2006

Facts
Largest WiFi network in the world with more than 13 million hotspots in 1,000 major cities.
CEO Martn Varsavsky expects to reach 35 million WiFi hotspots by 2017.

Why Innovative?
1. Fon in 3 key offerings
2. On which trends does this company focus?
Mobile devices and online mobile content
Crowd-sourcing
Free wifi routers from broadband providers

Free Access

Fon members who share their WiFi at


home with a Fonera hotspot or if you
are a client with one of the Telco
companies, then you can get access to
other Fon hotspots free of charge.

Global Wifi Network

With more than 13 million Fon


hotspots worldwide, members can
access the internet anywhere for free.
Highest coverage in countries with
Telco partners (e.g Proximus has
+600k hotspots in Belgium).

Paid access

Non-Fon members can access the


hotspots as well by buying an access
pass with a 25 min, 60 min, 1 day or 5
day limit.

3. Does it bring people out of their comfort zone?


In 2001, Keith Woolcock, a London-based Nomura telecoms analyst,
described Wi-Fi evangelists as the "barbarians at the gate" who
might prevent mobile operators from earning a return on 3G
spectrum acquired for 110 billion during government auctions in
2000 and 2001.

concept mapping by

Fon provides a global crowd-sourced WiFi network, where users share their broadband connection via WiFi and in return get free access to
other hotspots around the world.

HQ
Inc

Inc

Fonera WiFi Router

Business

Access to Fon
WiFi worldwide

Fonera WiFi Router

Fon

Fon member

One-time fee of 49

One-time fee of 39

Free WiFi

Inc

Access to worldwide
hotspots for all clients

Limited Access to
Fon WiFi

Telco partners

Non-member

Fon member

Access to all
hotspots in own network

Pay per use

Business Model
1. How do they make money?
Fon sells routers for 39 to Fon members and 49 to Fon businessmembers. Non-members can use Fon WiFi by paying for a limited
amount of minutes.

2. Other companies with similar business model.


velo-antwerpen.be
yourkarma.com

3. Business Model characteristics


Peer-to-peer
Partnerships

business model mapping by

Foap is a microstock photography service that lets users upload their smartphone photos to its marketplace where brands and individuals
can crowdsource authentic pictures. The photos can be purchased from photographers and can be used for commercial or editorial
purposes.

Key Info

https://www.foap.com/

HQ

Industry to learn from

Malm, Sweden
SE

Photography

Founded
2011

Facts
In 2013, Foap launched Foap Missions where brands can set the Foap community a task such as photos of a family on
holiday. Brands can crowdsource for the best photos and reward the photographer.
Foap received $1.5 Million in funding to launch an office in New York. Altogether Foap has received $ 4.51 million
from 8 investors.

Why Innovative?
1. Foap in 3 key offerings

2. On which trends does this company focus?


Smartphones
Microstock photography
Crowdsourcing
Contests

Sell your photos

Users can upload their photos directly


of their smartphone. After a rating
procedure by the Foap community,
the photos will be available for sale for
$10 dollars. $5 goes to the user who
can cash in the amount directly.

Authentic content

Individuals and brands find on the


Foap Market authentic photographs
taken by users at various events and
on natural moments. They can use the
photos for social media or editorial
purposes to engage with their
audience.

Unlimited photo license

Photo licenses of Foap are unlimited.


After buying a photo at Foap the
buyer can use it unlimited. Also, the
photographer does not lose its
copyrights and can sell the same
photo to other buyers as well.

3. Does it bring people out of their comfort zone?


Professional photographers may believe microstock photography
devalues the practice of photography. They may see the growth of
microstock services as reducing their own incomes.

concept mapping by

Foap is a microstock photography service that lets users upload their smartphone photos to its marketplace where brands and individuals
can crowdsource authentic pictures. The photos can be purchased from photographers and can be used for commercial or editorial
purposes.

Inc

$500 per Month

Business

Photographer

Photo licence of
tailor made pack of pictures

HQ
Inc

Online platform

Exposure

Photographer

Foap
Stock photos
Inc

Photo licence
for unlimited uses

Enterprise/
Brands

$10 per photo


billed once a month

$5 per photo

Photographer

Community

Business Model
1. How do they make money?
Users upload their photos to the Foap Market and they go on sale for $10,
with a 50/50 split between Foap and the users if it sells.

2. Other companies with similar business model.


www.fiverr.com

3. Business Model characteristics


B2C and B2B
Broker model
Subscription service

business model mapping by

Earnieland is a virtual customer card for online purchases at more than 300 webshops, It operates with a cashback system and
deposits the earned extra discounts into their customers bank account every month. Extra discounts can be earned by online
purchases through Earnieland at one of the partner webshops.

Key Info

http://www.earnieland.be/

HQ

Industry to learn from

Roeselare, Belgium

Retail

BE

Founded
2012

Facts
Founder and CEO, Steven Spillebeen, was the winner of the first Belgian version of Big Brother in 2000.
The first cash back system used in e-commerce on a large scale in Belgium.
Spillebeen invested 50,000 and got 200,000 from business angels.

Why Innovative?
1. Earnieland in 3 key offerings
2. On which trends does this company focus?
E-commerce
Get the best deal
Cash-back system

Cheapest prices

Discounts are given on all of the


purchases with Earnieland, making
sure that the customer is getting the
cheapest prices on the internet. More
than 300 webshops are connected to
Earnieland, providing a huge
ecosystem of webshops.

Earnie points

With every purchase customers


receive Earnie points which can be
used for extra discounts on the
website. 100 Earnie points resemble
10 which are deposited on
customers bank account.

Direct discount

Earnieland provides up to 5% more


discount on top of normal prices in
webshops.

3. Does it bring people out of their comfort zone?


Earnieland includes several aspects of existing services in one
system. By shopping with only the Earnieland customer card, people
can earn discounts from any webshop. Thus, this eliminates having
multiple loyalty cards for consumers.
Webshops loose margin when customers only go to Earnieland when
they have already decided what to buy.

concept mapping by

Earnieland is a virtual customer card for online purchases at more than 300 webshops, It operates with a cashback system and
deposits the earned extra discounts into their customers bank account every month. Extra discounts can be earned by online
purchases through Earnieland at one of the partner webshops.

Purchased product

Inc

Money

Zalando

5
Inc

Up to 10% Commission
on generated sales

5
HQ
Inc

Discount coupon

Groupon

Earnieland.be
Discounts/coupons

Inc

Consumer

Accumulated
money from Earniepoints back to
customers bank account
(100 points is 10)

Other
Leads

Webshops

Earniepoints: 1 point is 0,1


(1/2 of commission Earnieland receives)

Business Model
1. How do they make money?

2. Other companies with similar business model.

Earnieland makes money by receiving commission of its partner webshops for every
www.findgift.com
purchase made by their customers. Half of the commission earned is transferred to
the customers in the form of discounts, the other half is kept by Earnieland. Also,
when customers do not reach 100 points, then Earnieland keeps it.

3. Business Model characteristics

Partnerships
Broker model
Affiliate-marketing model
Point system

business model mapping by

Doorsteps is a free online tool for homebuyers. Guided through six phases and getting in direct contact with agents, lenders and
service providers, people can save time, money, and stress.

Key Info

www.doorsteps.com

HQ

Industry to learn from

New York, US

Real Estate

US

Founded
2012

Facts
Next to their online platform, Doorsteps introduced the Doorsteps Swipe app (Apr 2014). Doorsteps Swipe has
earned itself a reputation as a sort of Tinder for real estate.
The average buying timeline is about 2 years (18m thinking, 3m looking &1m buying). Only a small part of that
timeline is currently monetized by real estate companies.

Why Innovative?
1. Doorsteps in 3 key offerings

2. On which trends does this company focus?


Online sharing
One Stop Shop
Matchmaking platform
Connect with experts

Step-by-step home buying

Doorsteps takes you through 6 indetail phases in the house buying


process, From hopes for tomorrow
until Close & move in. Every step you
take is summarized in your Online
buyer profile.

Shared Online Workspace

Doorsteps can be used to find the


agents, lenders, and service providers
that fit best. Thanks to the shared
online workspace, direct access to the
rich buyer profile of the home buyer
makes a more custom approach easier.

Tips and Tricks

The best professionals always have


great advice to give. On the platform,
people can check out expert tips that
agents and lenders are sharing, Also
templates are free to download e.g.
Tour a house like a pro checklist

3. Does it bring people out of their comfort zone?


What happens to all the data generated through the platform?
What about privacy?

concept mapping by

Doorsteps is a free online tool for homebuyers. Guided through six phases and getting in direct contact with agents, lenders and
service providers, people can save time, money, and stress.

Convenience

House buyer
Service

Inc

Enterprise account
Inc

Online Platfrom

Loan Office

Agent
Customized
tarrif

5
HQ
Inc

Inc

Doorsteps

Lender

Community
advise

Exposure

Leads
5

Inc

Inc

$25/month
Inspector

Individual
Angents
Individual account

Home Service
Providers

Agents & Loan


Offices Community

Business Model
1. How do they make money?
Doorsteps sells its online service via a subscription fee to agents and loan
offices, but also takes a commission on services of other service providers,
whom receive leads through the platform.

2. Other companies with similar business model.


http://mywedding.com

3. Business Model characteristics

Online community
Subscription Service
B2B2C
Broker Model

business model mapping by

CUPS is a mobile app that connects coffee drinkers with independent cafes. They offer prepaid plans to get discounted drinks at coffee
shops.

Key Info

http://cupsapp.com/

HQ

Industry to learn from

New York, United States

Food and beverage

NY

Founded
2012

Facts
Gilad Rotem and his four co-founders, all high school friends and coffee lovers, launched Cups in Tel Aviv in late
2012. None of them were from a coffee industry background.
After Israel, Cups is now active in New York City, wanting to have more than 200 coffee shops, competing with
Starbucks.

Why Innovative?
1. Cups in 3 key offerings

2. On which trends does this company focus?


Localisation
Mobile payment
Competing on ecosystem of independent coffeeshops

Coffee subscription plans

Cups offers their customers package


deals ranging from 5 cups for $16 to
16 cups for $48. Additionally a
monthly subscription plan is offered:
unlimited coffee for $60 or $120.

Independent cafes

Customers can go to coffee shops


which are connected to the Cups
network. These independent shops
offer customers various authentic
environments, service and coffee
quality.

Mobile payment

By having a prepaid plan offered by


Cups, customers pay Cups directly
and not the coffee shops. Coffee shop
owners hereby know the shopping
behaviour of their customers when
the data is provided by Cups.

3. Does it bring people out of their comfort zone?


Forming a chain of independent coffee shops provides a counter
balance against franchised coffee chains. It could compete on the
local and vibrant artisans atmosphere that large coffee chains do not
have.
It becomes more difficult for an independent coffeeshop to diversify
as prices become standardized.

concept mapping by

CUPS is a mobile app that connects coffee drinkers with independent cafes. They offer prepaid plans to get discounted drinks at coffee
shops.

Data on consumer
behaviour

Inc

Exposure

Discounts
and deals

Independent
Coffee-shops

HQ
Inc

Prepaid service

App and
platform

CUPS

Consumers
5

Reimburse for coffee


bought by subscribers

Subscription fee

Coffee

Loyalty

Business Model
1. How do they make money?
They sell prepaid plans to customers and reimburse the coffee shops for
every coffee sold. The coffee shops provide a discounted price for their
coffee to CUPS, which is shared with their customers. All credits expire
after 3 months, giving the leftover amount of credits as direct profit for
CUPS.

2. Other companies with similar business model.


http://www.tfl.gov.uk/ (Ecosystem)
https://www.oysterbooks.com/ (Subscription)
https://www.uber.com/ (Cloud)

3. Business Model characteristics


Ecosystem
Subscription based
Cloud based

business model mapping by

Changers.com is the first marketplace for private CO2-savings. Changers has created a system which consists of a
portable solar panel and mobile battery, able to charge all of your gadgets, giving you independence from the grid
and eliminating battery anxiety. Saving CO2, users earn changers credits which they can redeem for products and
services in the changers marketplace. Within the Changers community, users can view their statistics and share
their CO2 savings with friends.

Key Info
https://changers.com/

HQ

Industry to learn from

Potsdam, Germany

Energy

DE

Founded
2010

Facts
Local production of solar chargers & batteries (Germany)
Also referred as a Social Energy Marketplace
Marketplace partners & products range from DHL GoGreen over local babysitting services to
BMWs DriveNow car sharing service.

Why Innovative?
1. Changers.com in 3 key offerings

2. On which trends does this company focus?


Sustainable energy production
Not-for-profit business model
Complementary currencies, credits
Gamification

Produce your own energy

Changers Community

Get rewarded for actions


3. Does it bring people out of their comfort zone?

The Changers.com Starter-Kit


consists of a powerful solar
charger and a light, flexible solar
module, both powerful enough
to charge different devices, from
smartphones to tablet PCs.

The solar charger measures the


exact amount of your energy
production and translates it into
gained CO2-savings. People can
compete with their friends and
see which cities are the most
active.

For each self-generated watthour you get one Changers


Credit, which you can redeem
for sustainable services and
products on their Social Energy
Marketplace. People really grow
their own money.

People really grow their own money. How sustainable


is this business?
What can I really do with my Changers Credits? A lot
of services are too local (e.g. in Berlin only).

concept mapping by

Changers.com is the first marketplace for private CO2-savings. Changers has created a system which consists of a
portable solar panel and mobile battery, able to charge all of your gadgets, giving you independence from the grid
and eliminating battery anxiety. Saving CO2, users earn changers credits which they can redeem for products and
services in the changers marketplace. Within the Changers community, users can view their statistics and share
their CO2 savings with friends.

+1watt.hour Solar Energy

+1 Credit

HQ
Inc

StarterKit (Solar Panel + Battery)


Competition
5

changers.com

Consumer

Consumer

149

Changers Community

5
5

Exposure

less money

Money
Service
coupon
(X credits)

Inc

Green Partner

Business Model
1. How do they make money?
Changers makes money with selling solar panels + batteries. In
the Changers shop, where community members can redeem
credits for products and services, they give exposure to green
brands, which pay a commission fee for the leads.

2. Other companies with similar business model.


http://www.citegreen.com
http://www.terracycle.com

3. Business Model characteristics


Credit System
Online community
Product-Service combination

business model mapping by

Blendle offers individual articles from around 70 newspapers and magazines from well-known Dutch and International publishers for a small
fee.

Key Info

http://www.blendle.nl

HQ

Industry to learn from

Utrecht, The Netherlands

Publishing industry

NL

Founded
2014

Facts
When the project started, all Dutch publishers had and still have no idea how much a reasonable price would be for
a particular article.
The project was partly funded by a government initiative next to venture capitals.
Received $3.8 Million in funding from NY Times and Axel Springer to expand in Europe

Why Innovative?
1. Blendle in 3 key offerings

2. On which trends does this company focus?


Move from physical to digital
From ownership to access
Pay-as-you-use

Pay per article

Refund policy

Diverse sources

Like iTunes with its apps, customers


pay per article they would like to read.
If the article is not according to their
likings, the customer will get a full
refund. To be noted, the first 15
seconds when you read an article are
free.

Blendle has a unique refund policy


where customers get a money-back
guarantee if they do not like an article
they have paid for.

From more than 70 Dutch and


International newspapers and
magazines, the diversity of high
quality articles on the platform offers
the customer a continues stream of
new articles to read.

3. Does it bring people out of their comfort zone?


Cannibalism could set in as publishers could lose their own
subscribers to Blendle.
Gaining more international publishers as of the likings of publishers
in the UK and USA, the old debate could flare up regarding data
privacy. The USA has a different set of privacy regulations than the
EU.

concept mapping by

Blendle offers individual articles from around 70 newspapers and magazines from well-known Dutch and International publishers for a small
fee.

Refund policy

Unsatisfying article

Full refund

Inc

Right to provide
their articles

Publishers

Business Model

HQ
Inc

Article

Blendle

Consumer

70% of set price


per article

Average of
0,2 per article

1. How do they make money?


Blendle sells articles to customers. Off the set price, Blendle will keep
30% , the publishers will get 70 percent.

2. Other companies with similar business model.


https://play.google.com/store (Google store)
http://www.apple.com (iTunes store)

3. Business Model characteristics


Pay per read
Split revenue
Refund policy

business model mapping by

Birdback lets any retailer link rewards to existing debit or credit card of customers, replacing loyalty cards and vouchers for different shops.
It creates a card linking platform which connects online and offline offers via customers 16-digit card number.

Key Info

https://birdback.com/

HQ

Industry to learn from

New York, United States

Mobile industry

US

Founded
2014

Facts
The company was founded by three Danes that met in San Francisco.
Launched their company with a funding of $2.4 Million in February 2014
Partnership with Affiliate Window, the biggest affiliate network in Europe

Why Innovative?
1. Birdback in 3 key offerings
2. On which trends does this company focus?
Retail partnerships
Online and offline benefits

In-store cashback program

Card-link offers are a way for


advertisers to turn online shoppers
into in-store shoppers.

Ultimate convenience

Customers click a button and


immediately activate the discount as
they pay, never having to worry about
vouchers, apps or loyalty cards. Also,
any retailer can link its rewards/
vouchers to an existing debit/credit
card.

No need to adapt

The card works on existing


infrastructure, thus customers or
retailers do not need to adopt
complex systems or need to alter their
behaviour to reap the benefits that
Birdback provides them.

3. Does it bring people out of their comfort zone?


Will using yet another service make things complex? Will people
need to learn new things in order to use this service effectively? Is
this service compatible with the shops people buy at?

concept mapping by

Birdback lets any retailer link rewards to existing debit or credit card of customers, replacing loyalty cards and vouchers for different shops.
It creates a card linking platform which connects online and offline offers via customers 16-digit card number.

Exposure

Targeted offers
from partner shops

Data driven
services

Data on buying
behaviour

HQ
Inc

Inc

Fee for
customer data
Advertisers /
Retailers

Birdback

Consumer

Partnership share
per redeemed offer

Transaction for card-linked


offer

Business Model
1. How do they make money?
Birdback uses two types of revenue models: 1) traditional revenue share
model with publishers and retailers, 2) pay-per-performance model where
they receive a percentage of the value when customers use the card-linked
offers.

2. Other companies with similar business model.


www.groupon.com
www.edointeractive.com
https://www.thanx.com/

3. Business Model characteristics


Affiliate
Revenue sharing

business model mapping by

Birchbox is an online monthly subscription beauty sample service for beauty for both men and women. For a monthly subscription fee,
Birchbox mailing boxes to subscribers with curated beauty samples that is based upon a personalised profile of individual customers.

Key Info

http://www.birchbox.com/

HQ

Industry to learn from

New York City, United States

Retail

US

Founded
2010

Facts
The company was the first of modern subscription - based businesses to really take off.
In September 2015, Birchbox was valued at a reported $485 million, has over 1 million subscribers and is present in
the USA, UK, France and Spain.
In 2014 Birchbox opened their first physical store in Soho, NYC.

Why Innovative?
1. Birchbox in 3 key offerings

2. On which trends does this company focus?


E-commerce
Subscriptions
Personalisation
Surprise-as-a-service

Monthly box

Based upon the customers profile, a


curated beauty box containing beauty
product samples is mailed every
month to the customer to try out for
$10 or $20 per month.

Online shop

After trying out samples, customers


can buy full priced premium beauty
products on the webshop.

Editorial content

Customers can turn to the Birchbox


Magazine and blog, various social
channels and YouTube videos for
content as wide-ranging as interviews
with beauty industry insiders, lifestyle
hacks, makeup and workout tutorials.

3. Does it bring people out of their comfort zone?


How do customers know they will like the products theyve paid for?

concept mapping by

Birchbox is an online monthly subscription beauty sample service for beauty for both men and women. For a monthly subscription fee,
Birchbox mailing boxes to subscribers with curated beauty samples that is based upon a personalised profile of individual customers.

Price for premium products


from Birchbox store

Inc

Exposure

Brand

Free Samples
Inc

HQ
Inc

Brand

Birchbox

Full priced
products

Consumers

Inc

Revenue from full priced


beauty products minus affiliate fee

Brand

Brands selling
beauty products

Curated box
of beauty samples

Full priced
beauty products

$10 subscription fee for women


$20 subscription fee for men

Business Model
1. How do they make money?
Birchbox sells for a monthly subscription fee boxes with beauty samples, to
promote products of their partner brands which supply them for free.
Through the webshop Birchbox sells full priced products whereon they
receive an affiliate fee.

2. Other companies with similar business model.


www.barkbox.com
www.naturebox.com
www.bootcrate.com

3. Business Model characteristics


Subscription based
Affiliation

business model mapping by

Azuri Technologies is a commercial provider of Pay2Go solar systems to rural off-grid communities. With the widest reach of any provider in sub Saharan Africa,
the company is addressing the problem of energy access. Azuri brings a solution to 1.3 billion people around the world who lack access to an energy grid.

http://www.azuri-technologies.com/

Key Info
HQ

Industry to learn from

Cambridge, UK
UK

Energy

Founded
2012

Facts
In 2015, US President, Barack Obama, met Michael Wanyonyi, CEO and founder of Mibawa Suppliers, during his visit to the
Power Africa Innovation Fair.
Azuri secured a 1M working capital loan from Barclays to accelerate the deployment of its home solar systems.

Why Innovative?
1. Azuri in 3 key offerings
2. On which trends does this company focus?
Off-the-grid solution
Pay-as-you-go
Low cost energy supply

Pay-as-you-go

Real-time monitoring

Azuri solar home systems allows users to


pay for solar power on a pay-as-you-go
basis, just like they do for their phones
and kerosene. This eliminates high
investment costs and provides clean, safe
renewable power to families at about half
the cost of the kerosene they normally
use.

Azuri connects with its users once a


week, this happens when they add credit
to their Azuri unit. A cloud-based
distribution management system
monitors the customers status in real
time and provides access to training and
information systems that can be used on
a computer or phone.

Easy top-up

To continue using the power service, all


consumers need to do is buying a
scratch-card and insert the code in the
device to enjoy another week of energy.

3. Does it bring people out of their comfort zone?


Decentralised energy production

concept mapping by

Azuri Technologies is a commercial provider of Pay2Go solar systems to rural off-grid communities. With the widest reach of any provider in sub Saharan Africa,
the company is addressing the problem of energy access. Azuri brings a solution to 1.3 billion people around the world who lack access to an energy grid.

HQ
Inc

Units + Solar panels

Azuri
5

% on sale

Acces to
1 week of energy

Customer data

Training

Inc

Installation

Unit + Solar panel


Local Azuri
franchisee

Consumer

Consumer

One-time
installation fee

Weekly scratch-cards

Business Model
1. How do they make money?
Azuri takes a one-time installation fee and then charges $1,50 per week per topup.

$1.5 per scratchcard

2. Other companies with similar business model.


http://www.sarvajal.com/

3. Business Model characteristics


Pay-as-you-go model

business model mapping by

ASAP54 is the first app to combine a social fashion community with the latest visual recognition technology. This app is the so-called Shazam of
the fashion industry. By taking a picture of your desired items of clothing, the engine finds the same or similar pieces that consumers can buy
online.

Key Info

http://asap54.com/

HQ

Industry to learn from

London, UK
UK

Retail

Founded
2013

Facts
Retail partners include brands ranging from Barney's New York to H&M.
Raised $8.27 Million from investors that include e.Ventures & Ceyuan.
Founder is ex-COO (and wife of the owner) of hip fashion portal FarFetch

Why Innovative?
1. ASAP54 in 3 key offerings
2. On which trends does this company focus?

Data Mining/ Big Data


Visual Recognition Technology
e-Commerce

Take a Picture and Buy

By simply taking a picture of a clothing


item that you like, the ASAP54 search
engine will provide the same or similar
items that users can directly buy online.

In-house Stylists

If the user cannot find a clothing piece,


then in-house stylists help the customer
with any query within 24 hours.
Providing solutions to problems
manually to compensate for the
shortcomings of a technology is termed
Concierge MVP.

Not Limited To Fashion

ASAP54 also enables users to take pictures


items other than clothing. Consumers can take
a picture of any item and the app will recognise
the colour and pattern and show clothes with
the exact same colour and/or pattern (e.g. take
a picture of a cheetah, and get a purse in the
same pattern).

3. Does it bring people out of their comfort zone?


By directly linking customers to the item that they need, ASAP54 is in
fact cutting the sales channel short. Also, there would be no customer
relation between the end consumer and retailers, which is a valuable
link in any business.

concept mapping by

ASAP54 is the first app to combine a social fashion community with the latest visual recognition technology. This app is the so-called Shazam of
the fashion industry. By taking a picture of your desired items of clothing, the engine finds the same or similar pieces that consumers can buy
online.

Money

Consumer

Inc

Clothes

In-House Stylist Advice

Barneys New York

1
Inc

H&M

Inc

Experience

HQ
Inc

Leads

reputation

ASAP54
Data from
likes/comments/picture posting

5% Commission

Etc

Application

Retailers
Celebrities/
Fashion Bloggers

Business Model
1. How do they make money?
ASAP54 makes money by selling items from partner retailers to consumers,
upon which ASAP54 earns an average commission of 5% per item sold.

User Community

Exposure

2. Other companies with similar business model.


http://www.asos.com/
http://www.shazam.com/
http://www.earnieland.be/

3. Business Model characteristics

Online Community
Affiliate Model
Direct Sales Model
Concierge MVP

business model mapping by

Appear Here, the AirBnB for retail spaces, is an online marketplace to list, find and book short-term retail spaces

http://www.appearhere.co.uk/

Key Info
HQ

Industry to learn from

London, United Kingdom


UK

Real estate

Founded
2013

Facts
Appear Here has become the largest online market space for short-term retail spaces in the UK with clients as
Microsoft, Sony and American Apparel
Received $ 9.4 Million in funding from a total of 12 investors

Why Innovative?
1.Appear Here in 3 key offerings
2. On which trends does this company focus?
Digitalisation of services
Mobile commerce platform
Curation of best locations

Hassle-free

For both the tenant and the landlord


Appear Here offers them a
standardised leases, legals and
payment system online. It reduces the
hassle and eases the paperwork
between the parties like booking a
room at a hotel.

Short-term leases

A diverse set of short-term leases,


such as for a day, week or month, are
offered with prices set by the
landlords themselves. This gives the
tenant the ability to find the right
short-term space for the right period
and price.

Choose style

Potential tenants can filter the perfect


location for their store based on the
style they require. E.g. Classic location

3. Does it bring people out of their comfort zone?


It breaks the marketplace where commercial leases are offered for a
set amount of years, offline. It cuts out the middleman between the
tenant and landlord and breaks the traditional leasing business
model for renting spaces.

concept mapping by

Appear Here, the AirBnB for retail spaces, is an online marketplace to list, find and book short-term retail spaces

Transaction minus 12-15% Commission

Transaction (Rent) for space

HQ
Inc

Available renting spaces

Space owner

Leads

Appear Here

Tenant
Platform to
rent spaces

Exposure

Business Model
1. How do they make money?
After the landlord sets a day, week and monthly price, Appear Here takes
commission between 12% - 15% on a completed transaction The Space
owners pay no listing fee.

2. Other companies with similar business model.


https://www.airbnb.com/
https://www.etsy.com/

3. Business Model characteristics


Peer-to-Peer
Broker model
Curation

business model mapping by

AliveCor lets you monitor your heart with a device & application that turns any smartphone into a clinical-quality electrocardiogram (ECG)
recorder. Data can be viewed via the free AliveECG app. Via AliveInsights - their paid analysis service - patients can get access to expert
insight on their ECG readings without waiting for a doctors appointment.

Key Info

www.alivecor.com

HQ

Industry to learn from

San Francisco, US

Health & BioTech


US

Founded
2011

Facts
AliveCor released a veterinary version of their app ahead of the one for humans.
In Aug 2014 AliveCor receives first FDA clearance to detect a serious heart condition in an ECG on a mobile device.

Why Innovative?
1. AliveCor in 3 key offerings
2. On which trends does this company focus?
Big-Data
Quantified Self
Product with a Service
The Internet of Me

Record Accurate ECGs

Share Records with doctor

Data Insights

Record heart rhythms along with your


symptoms, lifestyle activities and
medications. Clinical studies
demonstrated the AliveCor Heart
Monitors accuracy to be comparable
to readings from Lead 1 of standard
ECG machines.

You can easily and automatically share


ECGs, AF episodes and symptoms
youre feeling with your doctor using
email, PDFs or the Provider
Dashboard.

Patients can send recordings, along


with notes on any symptoms they may
have for a technical or clinical review.
AliveInsights provides several service
options to choose from and all are
available 24 hours a day, 7 days a
week.

3. Does it bring people out of their comfort zone?


Getting reports on your health status, only by providing your data, is
a different approach patients are not always comfortable with.
Only providing an add-on for your smartphone to make it into a
professional ECG device makes existing, more expensive systems,
look overrated.

concept mapping by

AliveCor has a device & application that turns any smartphone into a clinical-quality electrocardiogram (ECG) recorder. All data can be
viewed via the free AliveECG app and via AliveInsights, their paid analysis service, patients can get access to expert insight on their ECG
readings without waiting for a doctors appointment.

ECG data

$74,99

Money

Patients
Inc

AliveCor Heart Monitor

Cardiac
Technician

ECG analysis

-% commission

Lead

Use
AliveCor

HQ
Inc

Inc

ECG data

AliveCor
Certified
Cardiologist

ECG
analysis

Patients
ECG Analysis

Partners for
AliveInsight

*Reimbursement for ECG tracings and reports,


with a CPT code enables health professionals to
recoup the costs of the device in a matter of days

AliveCor Heart Monitor


+ provider dashboard

Practice Fusion EHR

$74,99*

$15/month

Business Model
1. How do they make money?

AliveCor makes money by selling ECG devices ($74,99) that fit on


existing smartphones.
Physicians that want their own monitor pay an extra $15/month for
professional services

2. Other companies with similar business model.


http://www.preventice.com/

Physicians

AliveCor Users

3. Business Model characteristics


Online service (app) + Offline product (device)
Data Model
Partnership Model

business model mapping by

Airbnb is an online service that provides a platform for individuals to rent out their lodging for travellers to stay. People can rent anything
from a couch to a castle in 8000 cities around the world.

Key Info

http://www.airbnb.com

HQ

Industry to learn from

San Fransisco, US

Travel & Leisure

US

Founded
2007

Facts
Brian Chesky, CEO and co-founder of Airbnb, believes in eating your own dog food; which is to promote his
company by using Airbnb himself. He has not owned a home since 2010!
Airbnb has a vast network of freelance photographers in all major cities of the world who go to a location and click
high-definition photographs of the property.

Why Innovative?
1. Airbnb in 3 key offerings

2. On which trends does this company focus?


Sharing Economy
P2P (peer-to-peer)
Speeding-up Society (24/7 access)
All Things Digital

Marketplace Platform

Enables owners to list their space on


the platform and earn rental money.
On there other side they give cheap
options to travellers to stay with local
hosts. Airbnb provides insurance to
listed properties.

Rating & Reviews

Rating and review system for hosts


and guests. Hosts can accept or reject
a booking after reading the reviews of
the traveller or after going through his
social profiles.

Easy Booking

Complete Facilitation of the process


of booking. Travellers have the option
to search for a property by filtering
them according to rent, amenities
provided, location etc. They can book
a space by paying through the Airbnb
portal.

3. Does it bring people out of their comfort zone?


Airbnbs presence in cities significantly cuts into the long-term rental
housing market.
Quality-control. Inevitably some property managers wont provide a
quality, local experience to guests.
A New York City ruling has declared the service illegal, if renting for
less then 30 days, despite efforts by Airbnb to intervene.

concept mapping by

Airbnb is an online service that provides a platform for individuals to rent out their lodging for travellers to stay. People can rent anything
from a couch to a castle in 8000 cities around the world.

Profile

Airbnb Platform
5
HQ
Inc

10% commision
from booking fee

Airbnb

Host
Convenient listing space
+ freelance photographers

Money

Free Space

Experience

Feedback

3% of booking amount
as transaction charges
Guest

Convenient booking process

Airbnb Community

Business Model
1. How do they make money?
Providing the platform for free, Airbnb takes a flat 10%
commission on the booking amount and charges 3%
transaction costs to guests for every booking they make.

2. Other companies with similar business model.

http://getyourguide.com
http://etsy.com
http://opendesks.com
http://www.thestorefront.com/

3. Business Model characteristics

Personal Reviews
P2P-model
Online community
Broker model

business model mapping by

Alfa Activity, the fitness banking system of the Alfa Bank, is an online platform that monitors customers movements
using fitness trackers like Fitbit, Jawbone UP or RunKeeper. Depending on how much movement is made each day,
small amounts of money is transferred into the user's special savings account, the Alfa Activity account.

http://activity.alfabank.ru/

Key Info
HQ

Industry to learn from

Moscow, Russia

Banking
Sports & Fitness

RU

Founded
2014

Facts
The Alfa Bank is the largest private commercial bank in Russia.
Customers using the service are saving up to twice as much as the average and are walking 1.5
times as far

Why Innovative?
1. Activity by Alfa Bank in 3 key offerings
2. On which trends does this company focus?
Wearables
Big Data
Mobile Banking

High savings

Users of the Alpha Activity have


a 6 percent interest rate, much
higher than the interest rates of
other banks.

Access to high interest

Unlike most of the highestinterest accounts, its accessible


to anyone regardless of their
annual income and the only way
to access it is by working up a
sweat.

Personalised finance

The more the customers sweats,


the more money gets
transferred across and the more
they save. It all depends on the
frequency of their workout.

3. Does it bring people out of their comfort zone?


The healthiest customers are able to save the most.
You cant transfer unlimited amounts to your savings
account, only by working out the money is automatically
transferred

concept mapping by

Alfa Activity, the fitness banking system of the Alfa Bank, is an online platform that monitors customers movements
using fitness trackers like Fitbit, Jawbone UP or RunKeeper. Depending on how much movement is made each day,
small amounts of money is transferred into the user's special savings account, the Alfa Activity account.

Activity Data

Right to use data

Activity Data

# Rubles +4,2% saving interest


/100.000 steps

5
HQ
Inc

Inc

1,8% annual saving interest

Alfa Bank

$150
Activity
User

Fitness Tracker
(eg Jawbone)
Fitness Tracker

Money

Banking Service

Business Model
1. How do they make money?
Alfa bank requires their new sportive customers, who are
interested in the free Alfa Activity account, to sign up for a
regular bank account, which costs 59 Rubles (1,20) per month,
and a free internet account Alfa Click.

Normal
customer

56 Ruble/Month

Alfa Bank Users

2. Other companies with similar business model.


/

3. Business Model characteristics


Bait and Hook
Performance based
Product-Service combination

business model mapping by

23andMe is a privately held personal genomics and biotechnology company that provides uninterpreted raw genetic data to gain insights
into personal ancestry. The company is named for the 23 pairs of chromosomes in a normal human cell.

Key Info

http://www.23andme.com

HQ

Industry to learn from

Mountain View, California, US

Health & BioTech

Founded
2006

Facts
Founded by Anne Wojcicki, the wife of Google co-founder Sergey Brin. (the two are now separated)
Since it was founded in 2006, 23andMe has collected data from 800,000 customers (Jan 2015).
*23andMe (temporarily) no longer offers health genetic reports due to an FDA directive.

Why Innovative?
1. 23andMe in 3 key offerings
2. On which trends does this company focus?
Personal Genome Service
Self-Monitoring
Big Data

Personal DNA Report

For $99, people can order a DNA scan.


After sending back a sample to the
23andMe lab, users receive, 3 weeks
later, a personal DNA report on
different health conditions* and their
DNA lineage.

Research Surveys

23andWe, gives customers the


opportunity to leverage their data by
contributing it to studies of genetics.
At this moment only in-house
research, 23andMe will provide this
service soon B2B, for monetizing
profile data.

Open API

23andMe has an API, to let developers


build other apps and services on top of
users genetic information.
e.g. www.genesand.us finds the best
genes that you can give to your child.

3. Does it bring people out of their comfort zone?


With +300.000 DNA samples in their customer base, 23andMe has
access to the most precious data a person can give: his personal data.
Direct-to-consumer genetic test kits may provide inaccurate or
misleading disease risk assessments. (FDAs concern)

concept mapping by

23andMe is a privately held personal genomics and biotechnology company that provides uninterpreted raw genetic data to gain insights
into personal ancestry. The company is named for the 23 pairs of chromosomes in a normal human cell.

Part of Business Model


- not happening yet DNA kit
5

$ 99
Inc

Labo

HQ
Inc

Money

Inc

use for API

DNA report

23 & Me

E-health
Company

Consumer

Service

Saliva

DNA service

Government

Answers

Survey

Experience

Business Model
1. How do they make money?
23andMe makes money with personal genetic tests. Customers are
purchasing ancestry-related information and uninterpreted raw genetic
data for $99.

2. Other companies with similar business model.


http://invitae.com
http://mygene23.com
http://www.geenianalyysi.fi/

3. Business Model characteristics

Big Data
Online research community
B2B2C
Product-Service combination

business model mapping by

3D Hubs is a collaborative production platform for 3D printer owners and 3D makers. This company is on a mission to make 3D printing
accessible to everyone by unlocking the worlds idle 3D printers, facilitating transactions between 3D printer owners (Hubs) and people
that want to make 3D prints (makers).

http://www.wijeyanewspapers.lk/

Key Info
HQ

Industry to learn from

Amsterdam, the Netherlands

Manufacturing

NL

Founded
2013

Facts
3D Hubs CEO B. de Zwart and CTO B. Garret are both former employees of 3D Systems.
Top hub cities are NY, Milan, London, LA, Amsterdam with each more then 140 printers.
3D Hubs partnered with Autodesk Spark in Oct 2014.

Why Innovative?
1. 3DHUBS in 3 key offerings
2. On which trends does this company focus?
Collaborative Consumption, P2P (peer-to-peer)
3D Printing
Network of prosumers

Share 3D Printer

Interactive Map

Hub maker community

3D Hub lets 3D print-owners list their


printer for free. There are no signup
fees or recurring charges for Hubs. 3D
Hubs takes a 15% fee on each order to
provide services like customer
support, model checking, platform
marketing and payment facilities.

People can find a local printer in their


area and connect with the HUB
trough the platform. Each Hub
decides how much money it wants to
earn, and sets its own start-up price
for a 3D print.

Hubs meeting makers and vice versa is


the backbone of this platform. The
ability to learn from the community
and share your knowledge and
designs is the beating heart of 3D
Hubs.

3. Does it bring people out of their comfort zone?


How do you control quality when manufacturing is distributed
among communities? (reviews)
By directly linking customers to local producers 3D Hubs is using
distributed manufacturing to make 3D printing accessible to
everyone without middlemen involved.

concept mapping by

3D Hubs is a collaborative production platform for 3D printer owners and 3D makers. This company is on a mission to make 3D printing
accessible to everyone by unlocking the worlds idle 3D printers, facilitating transactions between 3D printer owners (Hubs) and people
that want to make 3D prints (makers).

Money

Consumer
Printed Poduct

Platform

Community Meetups

3D Computer
Model
5
HQ
Inc

15 %
Experience
3DHubs

3D printer owner

Lead

Experience
Maker

3D HUB Mayor

City Makers Community

3D Computer
Model

Platform

Business Model
1. How do they make money?
3D Hubs takes a 15% fee on each order for the service they provide by
connecting makers with people that want to print (excluding any
applicable VAT).

2. Other companies with similar business model.


http://corp.fon.com
Foursquare
Airbnb

3. Business Model characteristics


P2P (peer-to-peer) Business Model
Online & Offline community
Broker Model

business model mapping by

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