84521d2e 3

INKS &
GRAPHICS
Ink technology
expands shelf appeal
DISTRIBUTION
COLOR TRENDS
Vehicle manufacturers unveil

the latest advancements for
beverage fleets
Suppliers emphasize
the importance of
color selection
Trends, technology & products shaping the marketplace
November 2013
Spearheading
the rise of water
Nestl Waters North America

evolves products, packaging
to suit consumer needs
Nestl Waters North Americas Kim Jeffery (left) and Tim Brown.
www.bevindustry.com
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LEGENDARY REASONS
TO PROMOTE HEINEKEN
THIS HOLIDAY SEASON
ENTICE YOUR SHOPPERS TO CELEBRATE IN STYLE WITH LIMITED EDITION BOTTLES

AND PROMOTIONAL PACKAGING
Heineken 12-packs generate +44% lift in incremental volume during the holidays1
DRIVE REPEAT PURCHASE WITH IN-PACK CODES THAT GIVE YOUR SHOPPERS
A CHANCE TO WIN REWARD CARDS*
Heineken shoppers are 61% more likely to repeat purchase during the holidays2
INCREASE YOUR BASKET RINGS WITH COMPELLING OFFERS ON HIGH-PROFIT ITEMS*

KORBEL CALIFORNIA CHAMPAGNE, Americas #1 selling sparkling wine3
72% of Heineken consumers are also likely to purchase KORBEL CALIFORNIA CHAMPAGNE4
CONTACT YOUR HEINEKEN USA REPRESENTATIVE FOR MORE INFORMATION!

Brewed in Holland. Imported by Heineken USA Inc., New York, NY. 2013 HEINEKEN Lager Beer.
2013 F. Korbel & Bros., Guerneville, Sonoma County, CA. Producers of fine California mthode champenoise champagnes for 131 years. KORBEL is a registered trademark used with permision.
1. Nielsen, Total USA Grocery, 2 weeks ending 12/29/12 2. Major Retailer Shopper Card Data, 2 weeks ending 12/29/12 3. Nielsen, Club/Mass plus FDL, 52 weeks ending 1/5/13 4. Spectra, versus average consumers
*Where legal
November 2013
56
26
30 38
Features
6 Beverage Beat
8 Industry Issues
12 Category Focus
38 Packaging
Plastic bottle manufacturing equipment aims
to cut costs and materials.
Beverage containers get inked with a variety

of special effects.
Dairy alternatives capitalize on health

and wellness trends.
48 Beverage R&D
18 Special Report
Beverage-makers coordinate beverage colors

with flavors.
Co-packers capabilities support new product

development.
54 Ingredient Spotlight
22 New Products
26 Cover Story
Nestl Waters North America spearheads
growth in the bottled water category.
30 Up Close With
Runa LLC
32 Channel Strategies
Mass merchandisers polarize in size to appeal to
urban and rural consumers.
34 Between Drinks
bevindustry.com
Vegetable- and milk-based proteins offer

different selling points.
56 Distribution
The 2014 truck roundup
62 Operations
WMS and WCS systems provide efficient
warehouse solutions.
64 Suppliers Marketplace
68 Classifieds
70 The Last Drop
Cover photo by Susan Farley
WEEKLY eNEWSLETTER
Beverage Industry INSIDER
Delivering useful,
up-to-date news,
new product briefs
and information
to the beverage
marketplace.
SIGN UP TODAY AT
BEVINDUSTRY.COM!
Natural Products Expo East, produced by New Hope

Natural Media, a division of Penton, hosted more than
22,000 attendees and 1,200 exhibitors at its 28th
annual trade show Sept. 25-28 in Baltimore. It also
launched Next, a portfolio of data and analytics tools
from New Hope Natural Media for entrepreneurial
manufacturers and industry innovators in the natural
products industry.
Industry Issues
Bai Brands, Princeton, N.J., launched its Bai

antioxidant-infused drinks in Chicago and announced
a series of expansion plans that would put its drinks
in all 50 states by the end of 2014. To support its
expansion, the company recently opened a corporate
office and warehouse facility in Corona, Calif., in
order to build a coast-to-coast presence.
Reeds Inc., Los Angeles, announced that it will start
labeling all of its products as genetically modified
organism (GMO)-free. Although all of Reeds
products already are non-GMO, the label changes will
progressively appear during the course of the next
year on Reeds Ginger Brew, Virgils Root Beer and
Reeds Culture Club Kombucha.
BI
Bend, Ore.-based Deschutes Brewery has partnered with

Johnson Brothers of Nebraska, part of Johnson Brothers Liquor
Co., to launch its craft beers in Nebraska.
Crystal Geyser Water Co., Napa Valley, Calif.,
manufacturer and distributor of Crystal Geyser
Sparkling Mineral Water, Juice Squeeze, Tejava
and Metromint brands, announced its purchase of
a 145,000-square-foot bottling facility located on
266 acres in Mount Shasta, Calif.
SPI Group, Luxembourg, announced that it is looking
to grow its global wine portfolio. The company,
which owns Stolichnaya Premium Vodka, is planning
to further diversify its spirit portfolio through the
acquisition of exclusive and premium wineries
located throughout the world.
Little Me Tea, Lawrenceville, Ga., partnered with
Natures Best, KeHe and Unique Foods Marketing to
expand its teas availability nationwide.
BI
Sonoma Wine Co., Graton, Calif., announced that its
Graton facility attained International Organization for
Standardization (ISO) 9001 certification.
Boston-based Something Natural LLC announced that
its all-natural sparkling waters now are available at
Stop and Shop, Giant and Hannaford retailers in the
Northeast.
Mamma Chia, Carlsbad, Calif., announced that it has
expanded distribution of its Mamma Chia vitality
beverages and Chia Squeeze vitality snacks into
several national chains as well as launched the
brands in Canada and established its first online
sales channels.
Scottsdale, Ariz.-based The Alkaline Water Co. Inc. s
Alkaline88 water brand now is available in all
119 Frys Food Stores in Arizona.
BI
| Beverage Industry | NOVEMBER 2013 | bevindustry.com
ProWein, the international trade fair for wines and

spirits, announced that its next show, set to take
place March 23-25, 2014, in Dsseldorf, Germany,
is already sold out. Approximately 70 U.S. exhibitors
will participate.
Drinktec reports growth in attendance
Gebo Cermex
American Holt
KHS
KronesMicro Matic
Ball Corp.
BASF
PEOPLE IN
THE NEWS
The American Beverage Association
(ABA), Washington, D.C.,
announced that Sally Hargis, vice
president of corporate strategy at
Ozarks Coca-Cola/Dr Pepper Bottling Co.;
John Kalil, vice president of Kalil Bottling
Co.; Gary Smith, president and chief
executive officer of Big Red Inc.; Brian
Charneski, president of L & E Bottling
Co. Inc.; Stefan Kozak, chief executive
officer of Red Bull North America Inc.;
Larry Lordi, president of Coca-Cola
Bottling Co. of Northern New England;
Cliff Ritchie, president and chief
executive officer of Carolina Beverage
Corp.; Zein Abdalla, president of PepsiCo
Inc.; Tim Brown, president and chief
executive officer of Nestl Waters North
America Inc.; and Jack Pelo, president
and chief executive officer of Swire
Coca-Cola USA, were elected to its
board of directors.
Markem-Imaje
Chicago-based Phusion Projects
promoted Chris Henneforth to chief
operating officer.
Optek
Bell Flavors & Fragrances
Paxton Products
P.E. Labellers
Beneo
Tate & Lyle
Teledyne Taptone
Brewers Association
Thonhauser
Celanese
DhlerGroup
Vacuum Barrier Corp.
Van Gogh Imports, Tampa, Fla., hired

Joy Suchlicki Vicente as its director of
marketing.
Building on an investment
partnership with Chicago-based
Wirtz Beverage Group and Temple,
Texas-based McLane Co. Inc., St.
Louis-based Missouri Beverage
(MoBev) announced an enhanced
leadership team. Derek Holmes
became vice president of sales,
and John Cissell assumed the new
role of director of integration. Wirtz
Beverage Group also appointed Joe
Burdi as director of the off-premise
general market and Kyle Milovanovic as
director of corporate chains in its
Alliance Division.
Louisville Distilling Co. LLC, Louisville,
Ky., appointed Kevin Curtis as the
companys new distillery operations
manager. He will manage all
distillery operations for Angels
Envy bourbon.
Wild Flavors
DSM
Louis Glunz Beer Inc., Chicago,

appointed Eric Kobus as craft and
specialty brands manager and
Patrick Neill as on-premise manager.
BI
Ferrum
GEA Group
For more information
To read the full version of this article, visit

bevindustry.com/drinktec2013.
Castle Brands Inc., New York,

announced that Colin Wells has
assumed the role of corporate
director of mixology.
bevindustry.com | NOVEMBER 2013 | Beverage Industry |
Industry Issues
PepsiCo reports Q3 2013 results
BI
Starbucks opens $70 million

Evolution Fresh facility
BI
PEOPLE IN THE NEWS

Nestl Waters Canada, Guelph, Ontario,
announced that Debbie Moore has been
appointed president of the company.
John Zupo, who had served as president
of Nestl Waters Canada since April
2010, was appointed business executive
manager and executive vice president/
general manager of tea for Nestl Waters
North America, Stamford, Conn.
10
PepsiCo Inc., Purchase, N.Y.,

appointed Sanjeev Chadha to the
position of chief executive officer
for the Asia, Middle East and Africa
(AMEA) regions. In this role, Chadha
will report to Chairman and Chief
Executive Officer Indra Nooyi and
oversee all aspects of PepsiCos
AMEA business.
Category Focus
By Jessica Jacobsen
A burgeoning
Non-dairy drinks
capitalize on health
and wellness trends
DOLLAR
SALES
non-dairy drinks seem poised to fulfill that need state, experts note. As more
Americans become health conscious, that drives their purchasing decisions with
regards to dairy and dairy alternatives, says Jeffrey Cohen, industry analyst with
IBISWorld, Santa Monica, Calif.
% CHANGE VS.
PRIOR YEAR
CHANGE VS.
MARKET SHARE %PRIOR
YEAR
Silk Pure Almond
$282,954,700
46.2
26.4
5.7
Silk
$221,600,000
-16.3
20.6
-7.6
Blue Diamond
Almond Breeze
$217,448,500
52.9
20.3
5.1
Private label
$103,724,700
11.8
9.7
-0.2
Silk Light
$75,795,060
-12.3
7.1
-2.2
Lifeway
$51,446,800
29.1
4.8
0.5
Silk Pure Coconut
$28,312,870
21.7
2.6
0.2
8th Continent
$24,393,830
-11.5
2.3
-0.7
Meyenberg
$14,285,670
2.2
1.3
-0.2
So Delicious
Category Total*
$14,262,510
21.9
1.3
0.1
$1,073,418,000
14.6
100.0
*Includes brands not listed.

Source: Information Resources Inc., Chicago. Total U.S. supermarkets, drug stores, mass merchandisers,
gas and convenience stores, military commissaries, and select club and dollar retail chains for the 52 weeks
ending Sept. 8.
12
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>>
Category Focus
Helios Organic Kefir was reformulated

and rebranded as Helios Greek Kefir. The
reformulation included increasing the protein
content from 12 grams to 16 grams for each
1-cup serving and infusing honey into all
flavors except Original and Vanilla. (Image
courtesy of Lifeway Foods Inc.)
14
Category Focus
BI
For more information...
bevindustry.com/dairyalternatives2013.
16
Packaged or in Mass Flow, Ryson Has Your

Vertical Conveying Solution.
The new Ryson High Capacity Spirals are in response

to our customers need to go higher and handle more
weight. The new Ryson High Capacity Spirals handle double
the capacity of our regular spirals and still ships in one piece.
No other spiral conveyor comes close to the height and
capacity capabilities of these new spirals.
Ryson Spiral Conveyors need less floor space than
conventional conveyors and are faster and more reliable than
any elevator or lift.
Our new high capacity mass flow spiral conveyors are designed
to handle full and empty bottles, cans and jars. They can be
delivered with 10, 12, 16 or 20 wide slats with capacities of
up to 2,000 units per minute. They are available in powdered
coated carbon steel, stainless steel and washdown versions.
Quality and service come first at Ryson. We are the number
one spiral manufacturer in the USA. For application assistance
or more information, give us a call or visit www.ryson.com.
Visit us at PACKEX in Toronto - Booth 1363
300 Newsome Drive Yorktown, VA 23692

Phone: (757) 898 -1530 Fax: (757) 898 -1580
VERTICAL CONVEYING SOLUTIONS
Special Report
Sharing the
Co-packer capabilities
support new product
development
for
need to consider the capabilities of the contract manufacturers and packagers (copackers) with which they work, according to experts. Laurie Troiani, division manager
of product development for Livermore, Calif.-based The National Food Lab, noted in
Beverage Industrys Sept. 18 webinar, The Path to New Product Success, that beveragemakers have to ensure that co-packers exist in the market that can produce a given
new product. If you have a certain process and a certain package and a certain
distribution that you need to adhere to, [you need to find out] do those co-packers
exist out there or are you going to be shut out of the market? she says.
>>
According to Chicago-based Mintels Global New

Products Database, more than 4,300 new beverage
products launched in the United States in the last year
across eight major beverage categories alcohol, hot
beverages, juice drinks, carbonated soft drinks (CSDs),
water, ready-to-drink beverages, sports and energy
drinks, and other beverages.
Among these new products, Bill Foley, chief
executive officer of Tampa Bay CoPack, Dade City,
Fla., says he has noticed more requests for creative
and innovative new products as opposed to metoo products. Two years ago and older, every other
phone call was, Can you make me a 5-Hour Energy
knockoff? he explains. Now, the company receives
calls from both new startup companies and mature
companies wanting to bring new ideas to the market
and move away from the mentality of me-too
products, he says.
This year, we will do work for 25 brandnew customers, and 20 of them are new product
introductions, and none of them are what I would
consider a knockoff of something that is in the
marketplace, Foley says. So that really is a trend thats
new compared to people just looking at an existing
product and wanting simply to make a version of it.
In terms of packaging, Brian
Dworkin, president of Castle CoPackers LLC, New Kensington, Pa.,
says he has noticed more beveragemakers wanting to use differentiated
packaging and in-cap delivery
systems for ingredients. Right
now, the labeling of odd-shaped
bottles is becoming more prevalent,
and specialty caps for delivering
ingredients into water are changing
the beverage landscape, he says. I
believe getting the consumer to grab
something different off the shelf is
fueling these products. Lets face it,
there are a zillion choices these days,
and what makes you stand out of
the crowd gets you your crack at the
consumer. If you can get them to try
it once, if they like it and feel that it
Tampa Bay Co-Pack operates two filling lines capable of hot-filling
is worth the money, they will come
or cold-filling beverages into plastic bottles that range in size from
back for more.
2 ounces to 1 liter at speeds of 80 to 200 bottles a minute. (Image
To keep up with new products
courtesy of Tampa Bay Co-Pack)
18
and packaging variations, co-packers have to offer

multiple capabilities, says Eric Miller, chief executive
officer of Brooklyn Bottling Group Inc., Milton, N.Y. In
terms of requests, he says his company receives many
inquiries about its capacities and capabilities in terms of
production and labeling. Its a whole myriad of, Can
you do 12-packs, 15-packs, 18-packs; can you do tray
shrink-wraps; can you do pads? he says. Its all types
of can you scenarios.
Brooklyn Bottling can utilize hot- or cold-fill
capabilities for 8-, 12-, 16- and 24-ounce cans for energy
drinks, carbonated beverages, juices and teas. It also can
produce single-serve and multi-serve hot-fill beverages
in polyethylene terephthalate (PET) bottles and glass
bottles in 12-24-ounce sizes, fill PET containers ranging
in size from 8 ounces to 3 liters as well as custom
bottles, and hot-fill 64-ounce containers with juice.
Beyond these capabilities, Miller notes that Brooklyn
Bottling is willing to make advancements in order
to accommodate the requests of larger customers.
We blow our own bottles, so if a customer is large
enough has a large enough business portion for us
for a [packaging] agreement then we can customize
a bottle for them, he explains. In the last year, the
company also added reverse osmosis capabilities for
water treatment combined with ultraviolet filtration
and charcoal filters at the request of a prominent
customer. It made sense to give the customer the
product quality they wanted, and it made sense for us
to make an investment.
Mountain Valley Spring Co., a natural spring bottled
water company based in Hot Springs, Ark., recently
expanded its capabilities into the private label PET
bottled water co-packing business in response to
market trends as well. According to data from Chicagobased Information Resources Inc. (IRI), private label
bottled water was the top seller in the convenience/
PET still bottled water market in the 52 weeks ending
Sept. 8 in supermarkets, drug stores, mass-market
retailers, gas stations and convenience stores, military
commissaries, and select club and dollar retail chains.
In fact, private label bottled water controls 19.4 percent
of the market share, an increase of 2.2 percent compared
with the same time period last year, IRI reports.
Last year, Mountain Valley Spring Co. added a new
PET line, bringing its operations capabilities to a total
of two PET lines, several bottling lines dedicated to
bulk packages in 2.5-gallon and 5-gallon glass bottles,
and co-packing capabilities for natural spring water,

flavored water, enhanced water, sparkling water
and still water in 1-liter glass bottles with high-end
pressure-sensitive labels, says Speed Stodghill, director
of sales for the company.
It also manufactures PET bottles onsite through
its container division, Veriplas. Its undecorated stock
glass bottles are supplied by Owens-Illinois Inc. (O-I),
Perrysburg, Ohio. Mountain Valley Spring Co. then
uses its pressure-sensitive labelers to label the bottles.
We see a tremendous opportunity to provide a
domestic alternative for store brand and private label
1-liter glass water programs, Stodghill says. It is our
intent to grow the private label glass family to include
one-third-liter and half-liter bottles.
But it takes more than beverage-making capabilities

to nurture a successful co-packer relationship with
a brand. Customers also look for quality, reliability,
agility and fair pricing, Brooklyn Bottlings Miller says.
For added quality control, the company invested in a
high-performance liquid chromatography tester for
caffeine testing as well as new equipment to test air and
carbonation levels in cans to give its customers peace
of mind through its new in-house testing capabilities,
he says. In addition, the company recently added a
nighttime quality control manager to ensure that the
company produces at consistent quality 24 hours a day.

Were not milking our business; were investing
heavily as we increase our business, and thats what
your customers want to hear, Miller says. They want
to close their eyes and know youre going to produce
their products timely and the way its intended to be
produced with the proper quality and care.
Castle Co-Packers Dworkin notes that technology,
especially testing equipment, has helped make it
easier for co-packers to uphold quality. We can take
pictures of bottles with cameras or X-rays on our lines
as the bottles are running and discard anything that is
defective, he explains. This is great because it takes
human error out of things.
Even with quality controls in place, co-packers still
need to build a relationship of understanding with
their customers. Communication and trust are two of
the most important keys to a successful partnership,
says Darold Sauber, director of business development
for Dairy Farmers of America (DFA), Kansas City,
Mo. Only when we are able to fully understand
our customers needs can we formulate a packaging
partnership that best meets their needs.
Castle Co-Packers designed its new plant in
Latrobe, Pa., to keep the conversation flowing and
develop an atmosphere of trust with its customers.
Along with 12 different lines for handling labeling
and processing of hot-fill glass and plastic bottles
>>
By Jennifer Haderspeck
Brooklyn Bottlings Eric Miller notes that potential

customers often inquire about the companys
capacities and capabilities in terms of producing
multipacks and packaging them in shrink-wrapped
trays and pads. (Image courtesy of Brooklyn Bottling
Group Inc.)
19
Special Report
>>
as well as cold-fill non-carbonated beverages,

carbonated beverages with or without preservatives,
water, brewed tea, and hot- and cold-fill bag-in-box
beverages, the company also set up its offices so
that there are six conference rooms in which brands
can hang out, have meetings, and just have a very
comfortable atmosphere, Dworkin says.
Castle Co-Packers new facility in Latrobe,

Pa., has 12 different lines for handling
labeling and processing of hot-fill glass and
plastic bottles for various beverage types.
(Image courtesy of Castle Co-Packers LLC)
Tampa Bay CoPack found a way to strengthen its

customer relations by helping smaller companies
feel comfortable in the market. The company offers a
pilot-run program that allows new companies or even
mature companies with new products to hire Tampa
Bay CoPack to produce small-quantity runs for market
testing, sampling or product validation.
We can present a small-quantity opportunity to run
for a marketer where the per-bottle cost is, of course,
expensive, but his cash outlay is really minimized
because he doesnt have to run large minimums of
50,000 or 100,000 bottles, Foley explains. Weve
actually started putting this program out, and its really
become one of our strongest suits in terms of allowing
that entrepreneur marketer and even mature companies
to [test out] product but not make that heavy financial
commitment until they can validate that its got some
ability to sell. Its really worked very well.
As part of this, the company tries to be very flexible
and offer a variety of capabilities, Foley says. The

company operates two filling lines capable of hot-filling
or cold-filling beverages into plastic bottles that range in
size from 2 ounces to 1 liter at speeds of 80 to 200 bottles
a minute, he says. It also added a carbonation line in
January in response to the high number of carbonation
requests it received, he notes. Also in response to
customer requests, the company plans to add shrink-film
wrapping capabilities for multi-packs to its portfolio
of services in 2014. The company also offers services in
filling, capping, labeling and product configurations for
sales displays for various bottle shapes and sizes to offer
a variety of options to its customers.
Furthermore, the company caters to new beverage
brands entering the market by offering assistance with
sourcing ingredients, bottles and caps, Foley says.
My experience is, if theres 100 [new products],
maybe two to five will make it, but Id like to be the guy
that catered to that two to five and enjoy the opportunity
because [they] have a successful product, Foley says.
Co-packers in general serve as a foundation
for new beverage products. Most companies are
willing to gamble on an idea, but generally not on
equipment, so there will always be a need for contract
manufacturing, DFAs Sauber says. The key is
anticipating trends and ensuring we are well-positioned
to serve our partners needs with the right equipment
and formats at the right times. BI
Yes we can.
A great canned product starts with a trusted partner to help

every step of the way with custom formulation, securing
ingredients and developing containers and packaging.
DFA CAN DO ALL THAT AND MORE.
Visit our booth at upcoming shows:

Supply Side West (#2088)
Private Label Manufacturing Show (#F4420)
417-829-2510 | www.dfamilk.com
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20
Forget Capital Expense.

Shrink Smart with Verst.
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Not Like That.
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curve and hit the ground running, thanks to our 20+ years of experience and state-of-the-art equipment
and tooling. And youll rest easy, knowing we have a team of technical experts, the tightest quality
control and total turnkey solutions that go beyond labeling and take you straight to market.
Shrink Your Costs with Verst.

Think of Verst as your no-risk partner for shrink savings
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26 CASCADE PILSNER
Full Sail Brewing Co., Hood River, Ore.
Telephone: 541/386-2247
Internet: fullsailbrewing.com
Distribution: Select markets
To commemorate its 26th anniversary, Full Sail

Brewing Co. released 26 Cascade Pilsner. The
beer is a Northwest take on a European-style
pilsner and features aromas of pine and spice
with citrus notes, according to the companys
executive brewmaster. It contains 6 percent
alcohol by volume and 60 International Bitterness
Units (IBUs) and will be available through the
companys next anniversary (Sept. 27, 2014) on
draught and in bottles. A 22-ounce bottle has a
suggested retail price of $4.
PROTEIN RUSH
Vital Pharmaceuticals Inc., Weston, Fla.
Telephone: 954/641-0570, ext. 259
Internet: vpxsports.com
Distribution: National
Vital Pharmaceuticals Inc. (VPX) relaunched its Protein Rush protein drink with an
enhanced formulation and new packaging. The drink now contains 28 grams
of its proprietary seven-stage protein complex and zero sugars. It is available in
Chocolate Dream, Strawberry Dream and Vanilla Dream flavors. It also moved
from cartons to 12-ounce plastic bottles, which have a suggested retail price of
$3.49 each.
GREEN MUSTACHE
Athena Brands Inc., New York
Telephone: 917/691-6788
Internet: getgreenmustache.com
Ingredients: Orange Mango: Organic
orange juice, organic mango puree, organic
spinach puree, organic kale puree, organic
coconut water from concentrate, organic
lemon juice and organic ground chia seeds.
Athena Brands Inc. launched Green Mustache organic fruitand-vegetable juice smoothies in 10-ounce, kid-friendly
bottles. Available in Mixed Berry, Strawberry Banana,
Orange Mango and Tropical Twist flavors, each bottle
provides one serving of fruit and one serving of vegetables
without any added sugar. The drinks also contain ground
chia seeds, which offer calcium, omega-3 fatty acids,
magnesium and fiber, as well as coconut water, which
offers potassium and electrolytes, the company says. The
ingredients are certified organic by the U.S. Department of
Agriculture (USDA), certified genetically modified organism
(GMO)-free by the Non-GMO Project, vegan and glutenfree. A bottle has a suggested retail price of $4.99.
OMEGA INFUSION SHOT

Oceans Omega LLC, Paramus, N.J.
Telephone: 855/366-3423
Internet: omegainfusion.com
Ingredients: Peach Mango: Water, natural and artificial flavors,
citric acid, calcium disodium EDTA, gum acacia, sucralose,
potassium benzoate, potassium sorbate and ascorbic acid.
Oceans Omega LLC, a wholly owned subsidiary

of Mycell Technologies LLC, introduced Omega
Infusion dietary supplement shots that
provide 250 mg of eicosapentaenoic acid
(EPA) and docosahexaenoic acid (DHA)
omega-3s in each 2-ounce bottle. The shots
are available in Peach Mango, Raspberry
Lemon and Pink Grapefruit flavors for a
suggested retail price of $1.99.
TO SUBMIT A NEW PRODUCT FOR CONSIDERATION,

CONTACT CERNIVECS@BNPMEDIA.COM
22
TIM SMITHS CLIMAX MOONSHINE

Prost Beverage Co. LLC, Fort Pierce, Fla.
Telephone: 772/460-7411
Internet: climaxmoonshine.com
Prost Beverage Co. LLC released Tim Smiths Climax Moonshine in Georgia and South
Carolina. As the star of the Discovery Channels Moonshiners reality series,
Smith has made moonshine illegally for years and now is releasing his product
to the market legally. Climax Moonshine is pot-distilled from an original family
recipe using corn, rye and barley malt mash, resulting in a 90-proof spirit. A
750-ml bottle of Climax Moonshine retails for approximately $29.99. The
company also announced plans to launch Grape Lightning and Peach Lightning
flavored moonshines, which are distilled from real fruit instead of flavored by
adding fruit later, it says. Both spirits will be 79 proof and come packaged in
375-ml bottles.
SPONSORED BY:
BRINGING NATURAL
FLAVORS INTO FOCUS
ROBERTETFLAVORS@ROBERTETUSA.COM
CABO DIABLO
Campari America, San Francisco
Telephone: 415/315-8000
Internet: cabowabo.com
Building upon its Cabo Wabo Tequila brand,

Campari America, a wholly owned subsidiary
of Davide Campari-Milano S.p.A., released Cabo
Diablo coffee liqueur featuring 100 percent
blue weber agave Cabo Wabo Blanco Tequila.
The tequila imparts sweet notes of blue agave,
honey and pepper, while the coffee liqueur
base offers flavors of roasted Arabica coffee,
vanilla and chocolate, the company says. With
35 percent alcohol by volume, the spirit is best
served as a chilled shot, it adds. A 750-ml
bottle has a suggested retail price of $22.99.
Beam Inc. added Prosecco, Chardonnay, Cabernet

Sauvignon and Pinot Grigio wines to its Skinnygirl Wine
Collection. Skinnygirl Prosecco, the brands first sparkling
wine, is a seasonal release available through the New Year
or while supplies last. Each wine contains 100 calories
in a serving. Skinnygirl Prosecco, Chardonnay, Cabernet
Sauvignon and Pinot Grigio have suggested retail prices of
$19.99, $11.99, $13.99 and $11.99, respectively, for a
750-ml bottle.
RED ROSE ENERGY TEAS

Red Rose Tea, Little Falls, N.Y.
Telephone: 877/248-2477
Internet: redrosetea.com
Red Rose Tea launched a line of Red Rose Energy Teas in single-serve cups.
Available in French Vanilla and Hazelnut flavors, the black teas are enhanced
with caffeine, providing 60 mg of caffeine versus the typical 40 mg of
caffeine in tea, the company says. This caffeine boost targets consumers who
enjoy the taste of tea but sometimes turn to coffee for a pick-me-up, it adds.
A 12-count box has a suggested retail price of $8.99.
SKINNYGIRL PROSECCO,
CHARDONNAY, CABERNET SAUVIGNON
AND PINOT GRIGIO
Beam Inc., Deerfield, Ill.
Telephone: 847/948-8888
Internet: skinnygirlcocktails.com
BIG SHOTS
Independent Distillers, San Rafael, Calif.
Telephone: 925/242-2275
Internet: independentdistillersusa.com
BEAT JUICE
Beat Juice Beverage Co., Phoenix
Telephone: 310/801-8334
Internet: drinkbeatjuice.com
Ingredients: Pomegranate juice, Concord grape
juice, beet juice, hibiscus extract and MegaNatural
Gold grape seed extract.
Beat Juice Beverage Co. reformulated its all-natural Beat Juice,

which originally was designed to help fight high blood
pressure, cardiovascular disease and hypertension, the
company says. The new formula features an enhanced flavor
and nutritional profile and is genetically modified organismfree, it adds. A 16.9-ounce bottle has a suggested retail price
of $5.99.
Independent Distillers launched Big Shots 50-ml prepared

shots. The shots are available in Kamikaze, Cosmo, Lemon
Drop and Margarita varieties and contain 16.5 percent
alcohol by volume. A single shot retails for approximately
$1.75. Big Shots also are available in four-packs and
10-packs for $6.99 and $15.99, respectively.
23
SPONSORED BY:
BRINGING NATURAL
FLAVORS INTO FOCUS
KORBEL 12
Brown-Forman Corp., Louisville, Ky.
Telephone: 502/585-1100
Internet: korbel.com
For the first time in more than a decade,

Brown-Forman Corp. introduced a new brandy
under its Korbel brand. Korbel 12 is a limitededition, handcrafted California brandy made
with premium grapes that is distilled in a
copper-lined still, aged for a minimum of
12 years in hand-coopered Appalachian oak
barrels, and blended from individually selected
barrels. It features flavors and aromas of fruit,
vanilla, cedar and spice, the company says.
With only 1,800 six-bottle cases of Korbel 12
California Brandy produced, it is available in
select markets only with a suggested retail
price of $39.99.
NEURO SONIC, BLISS AND SLEEP FLAVORS

Neuro drinks, Santa Monica, Calif.
Telephone: 855/696-3876
Internet: drinkneuro.com
Ingredients: Bliss White Raspberry: Carbonated
water, L-theanine, choline alphoscerate, chamomile,
phosphatidylserine, crystalline fructose, natural
flavors, citric acid, malic acid, potassium sorbate,
sodium benzoate, sucralose, acesulfame potassium,
soy lecithin and cholecalciferol.
CABOTELLA MEXICAN ALE

Baja Brewing Co., San Jose del Cabo,
Baja California Sur, Mexico
Internet: cabotella.com
Baja Brewing Co. brought its flagship

Cabotella Mexican Ale to four
Southwestern states in America. The
ale is crafted in small batches using
100 percent malted two-row barley and
all-natural ingredients. The result is a
golden, medium-bodied, 5.5 percent
alcohol by volume blonde ale that brings
together a premium ale flavor and the
appeal of an authentic cerveza, it says.
A six-pack of Cabotella Mexican Ale
retails for approximately $8.99.
24
ROBERTETFLAVORS@ROBERTETUSA.COM
NATALIES HAND CRAFTED JUICE BLENDS

Natalies Orchid Island Juice Co.,
Fort Pierce, Fla.
Telephone: 772/465-1122
Internet: orchidislandjuice.com
Ingredients: Orange Mango: Orange juice
and mango puree.
Natalies Orchid Island Juice Co. added Orange Mango, Strawberry Lemonade and Orange
Pineapple varieties to its line of all-natural juices. The hand-crafted juices have no
added sugar or preservatives and are vegan, gluten-free and kosher. Natalies Hand
Crafted Orange Mango juice is available in 16- and 32-ounce bottles; Strawberry
Lemonade comes in 8-, 12-, 16- and 64-ounce bottles; and Orange Pineapple is
available in 16-, 32- and 64-ounce bottles.
Neuro drinks will add six new flavors to its most popular
Sonic, Bliss and Sleep functional beverages in January.
Blood Orange Passion and Super Fruit Infusion join
the Sonic line of energy-inducing beverages; White
Raspberry and Summer Citrus Berry join the Bliss
line of stress-reducing drinks; and Tangerine Dream
and Mellow Mango join the Sleep line of restful-sleeppromoting beverages. Furthermore, the labels of the
bottles will showcase a new design, highlighting the
benefits of the drinks and the new flavors.
138 WATER
The Clairvoyance Group, Beverly Hills, Calif.
Telephone: 424/332-3873
Internet: 138water.com
The Clairvoyance Group released 138 Water in eight different colored bottles, enabling consumers
to complement their style or mood with their water, it says. Initially available at select retailers
in Los Angeles and New York, the brand consists of purified drinking water that is processed
using reverse osmosis as well as carbon- and micro-filtration; ultraviolet- and ozone-treated;
and infused with electrolytes. It is available in Leave-Me-Alone Black, Cool Blue, Going Green,
Sunshine Yellow, Orange You Glad We Made Orange, Sexy Red, Pretty in Pink and Funky Purple
varieties that are packaged in coordinating colored bottles that are sold individually and in sixpacks of each color. A 1-liter bottle has a suggested retail price of $1.99.
CONTENT THAT
positions you as a thought leader
helps solve problems
helps generate leads
IF YOU NEED A VARIETY OF CONSISTENT AND ENGAGING CONTENT, WE CAN PROVIDE IT.
LETS TALK IT THROUGH. orangetap@bnpmedia.com | www.bnporangetap.com | @orangetap
Cover Story
Spearheading
the rise of water
Nestl Waters North
America evolves
products, packaging to
suit consumer needs
Jeffery has seen a drastic change within the beverage industry since he joined Perrier
Group of America in 1978. At that time, the U.S. water category primarily consisted of
5-gallon containers and was a $250 million business, he says. Although the companys
flagship Perrier sparkling water brand was available overseas for nearly a century
prior to its debut in the United States, much of the U.S. beverage industry did not
believe that Americans would pay $0.79 for a bottle of water, he adds. Jeffery and his
team, however, thought otherwise and set out to prove them wrong.
Shortly after Perriers U.S. launch, the brand became
an instant success in the marketplace, notes Michael
Bellas, chairman and chief executive officer of Beverage
Marketing Corp., New York. In fact, the brand even
inspired more than 40 works of art by Andy Warhol in
the 80s, which the company is paying tribute to now
via a series of limited-edition bottles.
[Perrier] was an alternative to both traditional
non-alcoholic beverages, like [carbonated soft
drinks], and it became in social settings almost
a replacement for somebody that didnt want to
drink an alcoholic beverage but still wanted to
have sophistication and something that would be
appropriate in a cocktail setting, Bellas explains.
It was a very, very big success.
Today, Perrier Group of America, now known as
Nestl Waters North America (NWNA), Stamford,
Conn., is the largest bottled water company in the
United States with volume share of nearly 32 percent
and revenue share of almost 36 percent, according to
Beverage Marketing Corp. To put that into perspective,
NWNAs volume share of the market is approximately
26
double that of its closest competitor, Bellas says.

Comprising 12 bottled water brands across all of the
categorys segments single-serve, sparkling, imports,
bulk and home-and-office delivery as well as three
tea brands across multiple price points, the company
has grown from $20 million in sales in 1978 to more
than $4.2 billion in sales last year.
By comparison, the entire bottled water category
reached nearly $12 billion last year, and volume
reached a historical high of almost 9.7 billion gallons,
which represents the categorys strongest growth in
five years, Beverage Marketing Corp. reported in its
Bottled Water in the U.S. analysis.
This year, NWNA expects to continue its growth
but under new leadership. In February, Jeffery stepped
down from his 20-year role as president and chief
executive officer of NWNA and assumed a nonexecutive chairman position prior to his retirement in
February 2014. During his tenure as president and chief
executive officer with the company, sales increased
sevenfold, which is a significant accomplishment,
Beverage Marketing Corp.s Bellas notes. Although
Some tea consumers want it sweet, and some

tea consumers would prefer it not to be sweet; some
like to drink it out of a can, and some like to drink it
out of a plastic bottle, he says. What youll see in
this diverse category is brands have taken on a role
to meet certain consumer groups, and were going
to need a stable of brands to be able to do that, so
[Sweet Leaf, Tradewinds and Nestea] have different
roles in our stable.
Sweet Leaf, for instance, is a high-end, superpremium, more whimsical brand that features
organic ingredients. It is sold mostly in glass
bottles and competes with products that are
aimed at health enthusiasts who are particularly
concerned about the ingredients in the products
they consume, Brown explains. Tradewinds
also is a premium brand but targets tea purists,
because it has a strong tea taste and a slow-brewed
positioning, he adds.
Nestea, on the other hand, offers a more
mainstream taste profile. We see Nestea as
popular brand meets the popular palate of
sweetness meets the popular package types and
price points, Brown says.
With roots planted firmly in the tea category
and growth on-track to place bottled water in the
No. 1 spot within the beverage industry, NWNA has
a transformational few years ahead. BI
>>
Worldwide joint venture between The Coca-Cola

Co., Atlanta, and Nestl dissolved. Throughout the
20-year partnership, Nestea was distributed using
the Coca-Cola bottling system. Now, NWNA will
be responsible for distributing Nestea in the United
States, Brown explains.
Since the transition, the company has enhanced the
Nestea brand in a few ways. In September, NWNA
took its first step into the U.S. liquid concentrates
segment by introducing Nestea Liquid Water
Enhancers made from real tea leaves.
Theres a big race to get into these concentrated
drops by all kinds of manufacturers, Brown says.
We think this really stands out as the clear and only
tea option.
The RTD Nestea teas also got a formulation
makeover, enabling the company to reduce the
amount of sugar in the product but improve the
taste, he says.
Its a real priority to get our new formulas out
there, because we believe its significantly better than
whats been sold in the past on Nestea, Brown says.
Because the tea category mirrors the bottled water
category in many ways, it is a natural fit for NWNA.
We see tea as a diverse category, just like water,
Brown says. Preferences for pricing, packaging, type
of tea and flavor profile all vary among consumers,
he explains.
Nesteas ready-to-drink formulation has been

enhanced for a more flavorful, less sugary
beverage. The company also recently extended
the brand with Nestea Liquid Water Enhancers.
(Images courtesy of Nestl Waters North America)
29
Up Close With...
Inspired by
for
Runa focuses on giving
back to indigenous
communities
Runa LLC, left California for South America, he was not planning to build a beverage
company. I originally went down to study indigenous languages in the Amazon, he
explains. I had a professor in school who worked with these tribes in the Amazon,
and I went with him primarily to do linguistic research.
ilex guayusa
WHATS NEW?
Polymer Packaging expanding production of their LSP Technology
with the addition of another state of the art shaped pouch machine.
s Shaped Die Cut

s Retort & Hot Fill
s 3 Side Seal
s Standard Standup Pouch
INTRODUCING
LSPTM Technology
When leakers are not an option!
Leading the way in Leak-Proof
Shaped Pouch Technology.
THE WHY BEHIND WHAT WE DO
Our people truly care about their

colleagues, customers and suppliers.
This has become our culture a
culture of caring. Applying individual
responsibility and compassion to all
facets of our business.
30
WE CARE!
8333 Navarre Rd. SE.

Massillon, OH 44646
800-260-1446 | www.polymerpkg.com
Now weve grown to be one of the worlds

leading producers of PET Resins.
From the beginning, PET Resins have been Seeds of Growth

at DAK Americas. Since 2001, weve grown our PET Resins
manufacturing capability thirteen fold (to 4.3 billion lbs/yr), and
created innovative products using new state-of-the-art Melt-Tek
and IntegRex PET technologies.
Weve led the way in sustainability with Clear Path Recycling, a
joint venture to recycle over 160lbs/yr of waste PET bottles. In ve
years, weve reduced energy usage nearly 20% and are on target
for a Zero Landll goal by 2015.
DAKs commitment to the PET industry and sustainability are
setting new standards for healthy growth. Just as our dedication
to innovation, technology and service have set new standards in
product performance with the Laser+ PET Family of products.
Let DAK PET Resins be the Seeds of Growth for your business.
dakamericas.com I 1.888.738.2002
2012 DAK Americas. All Rights Reserved.
BI
31
Channel Strategies
Evolving for
nearly 3 percent, according to data from Euromonitor International, Chicago.
However, the decline can be attributed to evolutions within the channel, such as
an increasing focus on grocery and urban sprawl, which is transforming many
traditional mass merchandisers into other store formats.
>>
Mass merchandisers
polarize in size to
appeal to urban,
rural consumers
Wal-Mart Stores Inc. is one of many mass

merchandisers shifting its focus to smaller-sized
versions of its stores to accommodate urban and
rural areas. (Image courtesy of Wal-Mart Stores Inc.)
32
BI
The UnSmart Way.
SmartWay.
Keep on doing what youre doing.
If you ship food or beverages, join the

SmartWay Transport Partnership. It gives you
user-friendly tools and streamlined reporting
systems to help you increase
operational efficiency. So for
everything you ship the SmartWay, you
improve your bottom line, gain
a competitive edge and better
manage your global freight supply
chain. And by incorporating
sustainability and reducing your
carbon footprint, you put your best
foot forward: youre seen as an even better
corporate citizen.
More than 3,000
companies have
already joined SmartWay. Its an innovative
public-private collaboration that benefits
everyone. Now thats smart.
To learn more, scan this

or drive
over to: epa.gov/smartway/forshippers/
Any way you ship it, move it the SmartWay.
33
Between Drinks
Get healthy and drink
up
AFTER KICKING OFF HER LETS MOVE INITIATIVE IN 2010 TO LEAD CHILDREN TO HEALTHIER LIFESTYLES,
first lady Michelle Obama, as well as actress Eva Longoria, joined a new movement designed to encourage
people of all ages to drink more water more often. Created by the Partnership for a Healthier America (PHA),
Drink Up brings together more than a dozen public- and private-sector partners to make this goal a reality.
Key supporters of the initiative include water filter companies,
public drinking stations, reusable water bottle companies, industry
organizations, and bottled water brands such as PepsiCos
Aquafina, The Coca-Cola Co.s Dasani, Hint Inc.s Hint, Wataah!s Wat-aah!, Beverly Hills Drink Co.s Beverly Hills 9OH2O,
Danones Evian Natural Spring Water, and Voss of Norway
ASAs Voss. These brands will integrate the Drink Up logo
on products and promote the initiative through public
events; print, digital, social and out-of-home media
efforts; and funding.
In particular, Wat-aah! recently kicked off a
social media campaign across its channels
using the official hashtag #DrinkH20 to
engage fans. To further promote the initiative
and drive traffic to the campaigns site,
youarewhatyoudrink.org, the brand featured
the Drink Up logo and hashtag in its Back2-School marketing campaign in print and
online ads in teen magazines and websites
as well as poster installations in the schools
where Wat-aah! currently is sold. Wat-aah! also
will cross-promote the initiative via concerts and
events in key cities. Last month, the brand debuted
a 60-second co-branded commercial in collaboration
with kids music group Yung Day 1 to support the
initiative and encourage kids to drink more water. In October,
the brand launched a limited-edition Wat-aah! Boo Halloween bottle
featuring the Drink Up logo in the form of a spider.
Likewise, Nestl Waters North Americas Nestl Pure Life,
Resource, Arrowhead, Deer Park, Ice Mountain, Ozarka, Poland
Springs and Zephyrhills brands will feature the Drink Up logo

on select packaging. The company also will promote Drink Up
on its delivery trucks and through social media messaging and
communications.
PHA also invited consumers to visit youarewhatyoudrink.org
to join in a virtual Cheers to water or to find the initiative on
Instagram and tag their photos using the hashtag #DrinkH2O.
Within the next year, supporters of the effort will
carry the Drink Up logo on nearly 300 million packs
of bottled water; more than half a billion bottles of
water; 200,000 packages of reusable bottles; and
more than 10,000 reusable bottles, PHA says.
Additionally, more than 10,000 outdoor public
taps are expected to carry the logo within the
next few years. Approximately 1 billion media
impressions have already been committed,
including online and digital out-of-home
media, it adds.
PHA was launched a few short years ago to
engage the private sector in helping make the
healthy choice the easy choice for busy parents
and families, Chief Executive Officer of PHA
Lawrence A. Soler said in a statement. Drinking
more water is an easy choice that nearly every one of
us regardless of where we live, what we do, or how
busy we are can make every day. We applaud the efforts of the
supporters who have joined us today, and we thank them for their
contributions to an effort that we hope will serve as a continual
reminder that you are what you drink, and when you drink water,
you Drink Up. BI
(Images courtesy of PepsiCo, The Coca-Cola Co., Danone, Hint Inc., Nestl Waters North America, Voss of Norway ASA, Wat-aah!, and Beverly Hills Drink Co.)
Like us on Facebook: facebook.com/beverageindustry
34
Follow us on Twitter: @BeverageInd
Connect with us on LinkedIn: Beverage Industry Magazine Professional Network
Between Drinks
<< Lunar beer
<< Why consumers
To celebrate the fall

equinox, Dogfish
Head Craft Brewery
brewed a beer that
is out of this world
literally. Named
Celest-jewel-ale, the
beer is made with
lunar meteorites
that have been crushed into dust then
steeped like tea in an Oktoberfest-style
beer. The certified moon rocks, obtained
by ILC Dover, are made up primarily of
minerals and salts, which aid in the yeastinduced fermentation process and lend
a subtle but complex earthiness (or
in this case, mooniness) to the
traditional German-style beer,
the company says. The beer
was available exclusively on
draught at Dogfish Heads
Rehoboth Beach brewpub in
Delaware.
dont recycle
LIVING IN
A COLORFUL
WORLD
BY STEPHANIE CERNIVEC
MANAGING EDITOR
or years, consumers have been able to walk

into a Starbucks caf and order a nonfat
grande extra hot latte with whip without any
questions asked. This ease of customization could have
tipped us off years ago to the customization trend that
were seeing today. Nevertheless, the number of liquid
concentrates hitting the market confirms that its in
full force with consumers. And soon, a new line of ink
coatings might bring the trend to retail shelves in a
different way.
Hartness International, a division of Illinois Tool Works
Inc. (ITW), is in the process of releasing its
electrostatically applied ultraviolet (UV) ink coatings,
which will allow beverage-makers to turn a clear glass
bottle into a colorful marketing tool (see page 40). Using
any color on the Pantone scale, glass bottles can be
coated in ink for a translucent or opaque color effect.
Beverage bottles could be the new Apple iPod Nano
when it comes to a colorful exterior, anyway. Plus, they
tie into consumers desires to be more eco-friendly.
According to Sean Hartness, vice president of Hartness
International, the bottles can be recycled with other clear
glass bottles because the ink coating is burned off as a
carbon derivative when its put back into the furnace.
Considering the continuing proliferation of SKUs in the
beverage space, using primary packaging to differentiate a
product is more important than ever. And in a customizable
culture such as ours, there could be many colorful options
ahead when it comes to beverage containers.
36
In the last decade, the recycling rate in the

United States has risen less than 6 percent,
according to consulting firm The Ashkin
Group. When researchers set out to learn
why the rate wasnt higher, their findings
revealed an unexpected answer. Although the
researchers might have expected to learn that
consumers do not recycle because recycling
bins are not handy enough or recycling
options are too confusing, they determined
instead that psychology plays a role in
recycling. Consumers tossed items in the trash
instead of the recycle bin if the items looked
damaged, incomplete, small, ripped, shredded
or deformed, according to the studys authors,
Jennifer Argo of the University of Alberta
School of Business and Remi Trudel of Boston
University. However, if the item was in whole
form, such as an undented can, it was usually
sent to the recycling bin. These psychological
findings were published in the Journal of
Electronic Commerce Research.
DID YOU KNOW?

Pumpkin-f lavored products grew 18.8 percent
to more than $290 million in Nielsen-measured
channels in the United States last year. Coffee
was the second-most popular pumpkin-flavored
product last year, making up 11.2 percent of sales
and growing 33.7 percent from 2011 to 2012. Beer
was the f ifth-most popular pumpkin-f lavored
product, accounting for 7.7 percent of sales and
growing 22.3 percent from year-to-year.
Nielsen, New York
<< For bartenders eyes only

Hendricks Gin, a brand of William Grant & Sons Ltd., released just more than
4,000 bottles of its new Quinetum quinine cordial to two dozen bars in major
U.S. markets. Quinine, also known as cinchona succirubra, is found in the bark
of the cinchona tree and is said to be responsible for the bitter taste in tonic. In
addition to quinine, Quinetum features lavender and orange distillates with
extracts of orange blossom, wormwood and holy thistle for a more rounded
and workable liquid, the company says. With 4 percent alcohol by volume,
the cordial was designed to complement cocktails made with Hendricks Gin,
encouraging bartenders to experiment with new concoctions. Adding to the
character of the product, the cordial is packaged in a glass container modeled
after a 1940s poison bottle discovered in an old London bric-a-brac shop.
FREE
WEBINAR
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WEBINAR
Ditch the
weighting agents:
A cost effective solution
for delivering flavors
and actives
WHEN: On-Demand through October 10th, 2014

WHERE: Online
D U R AT I O N: 60 minutes includes Q&A with experts
REGISTER: http://webinars.bevindustry.com
In this FREE webinar, learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need
for weighting agents like Brominated Vegetable Oil (BVO). Traditional starches and other gums cannot deliver a high oil
load of 4:1, whereas the use of PURITY GUM Ultra emulsifiers result in highly concentrated emulsions that are more cost
effective and better able to deliver stable flavors and actives.
By attending this webinar, you will gain an understanding of how to:

Remove weighting agents
Cost effectively formulate an emulsion
Deliver difficult actives/nutrients/flavors that are stable
Speaker:
Sponsored By:
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Food Scientist
Ingredion
The archive of this presentation is now available to view at your convenience.
QUESTIONS? Contact webinars@bnpmedia.com | http://webinars.bevindustry.com
Packaging
Shaping
the
the United States are used for beverage bottling, and half of the plastic bottle
manufacturing industrys revenue comes from carbonated soft drink bottles,
according to Santa Monica, Calif.-based IBISWorlds Sept. 2013 report Plastic
Bottle Manufacturing in the US. In fact, the $13 billion industry is expected to
grow by 0.2 percent this year and another 1.9 percent annually through 2018
because of demand from the beverage industry, it states. Therefore, the plastic
bottle manufacturing industry is expected to stabilize and grow during the next
few years, it adds.
>>
Blow-molding
equipment aims to
cut costs, materials
Krones Contiform blow molder uses an Air Wizard air-recycling stream to

recycle the remaining air inside a bottle. (Image courtesy of Krones Inc.)
38
way
BI
5GPUKVKXGDGXGTCIGUJCXGPGXGTDGGPUCHGT
#UGRVKENNKPIHTQO-*59KVJKVUWPKSWGTQQOKPTQQOEQPEGRV
Q
'ZEGRVKQPCNN[UOCNNCUGRVKE\QPG
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*KIJRTQEGUUTGNKCDKNKV[VJCPMUVQTGFWEGFEQORNGZKV[
.GCTPOQTGCVwww.khs.com
QTUECPVJG34EQFG
39
Meta mandrel-formed cases. The Meta

150 machine forms die-cut blanks
into cases around a fixed mandrel,
thus minimizing case-skew and
maximizing structural integrity. The
cases are available in one- and twopiece options as well as shelf display
configurations that offer greater pallet
stability, packaging weight savings and
automated partition insertion capability.
Ryson, Yorktown, Va., unveiled its
Narrow Trak Spiral conveyor at the
show. The new spiral conveyor has a
5-inch-wide slat design and is designed
to end-transfer small cartons and
packages or side-transfer small bottles
and containers in a single file or in mass
flow. This compact unit has an outside
diameter of 45 inches.
Sato America Inc., Charlotte, N.C.,
presented its portfolio of print engines
for automatic print-and-apply labeling.
The company also offers Label Gallery
software for label design for production
through Sato print engines.
Schneider Packaging Equipment
Co., Las Vegas, debuted the nextgeneration Bottle Packer Row (BPR)
case packer from its Robox family of
products. The Robox BPR is designed
for packing blow-molded plastic
high-density polyethylene (HDPE),
PET, polyvinyl chloride (PVC),
polypropylene (PP) and other bottles
into service cartons with or without
liner bags.
Sealed Air, Duncan, S.C., highlighted
its Cryovac LT1 low-density, highshrink-sleeve label. The, ecological,
low-density shrink sleeves can easily
be separated from PET bottles in the
recycling stream and provide 30 percent
source production compared with other
mono-layer shrink-sleeve labels, the
company says.
SEW-Eurodrive Inc., Troy, Ohio,
discussed successful implementations
of its Movigear mechatronic drive
system in beverage facilities around the
world. The Movigear system has been
shown to reduce operating costs due
to its overall efficiency. The system also
offers resistance against heat, moisture
and cleaning agents, the company says.
Siemens, Munich, launched
Simogear, its new gear motor series
for conveyor applications in the
packaging industry, at the show.
Simogear features helical, parallel
shaft and helical bevel gear unit
types with integral high-efficient
National Electrical Manufacturers
Association (NEMA) premium motors.
Additionally, the company debuted
its single-axis Sinamics V20 drive for
basic applications at the show. The

Sinamics V20 is available in four frame
sizes to accommodate a performance
range from one-sixth to 20 horsepower
and can be used to operate pumps,
fans, compressors and conveyor
systems as well as for simple drive
tasks in the processing and handling
industries.
Teledyne TapTone, North Falmouth,
Mass., emphasized its leak inspection
systems. The company offers various
systems for inspecting glass and
plastic containers with single- or dualrejection capabilities. These systems
also can inspect caps, codes, pressure
and fill levels.
Tetra Pak presented its entire
portfolio of aseptic beverage packages
in various shapes and sizes. One of
its newest models, the Tetra Wedge,
is designed to appeal to children and
teens with its unique shape that is easy
to identify, easy to hold, and easy to
drink from with a straw.
Unibloc-Pump Inc., Marietta, Ga.,
highlighted its Unibloc-PD positive
displacement pump. The system is
designed to pump thin and thick
liquids at a high rate of efficiency and
at capacities up to 525 gallons a minute.
The Unibloc PD pump is engineered
for temperatures up to 250 degrees
Fahrenheit and can be mounted with
either horizontal or vertical throughput bars.
United Barcode Systems, Escondido,
Calif., featured its APL 800 Series
print-and-apply system for multiple
panel labeling. The system prints labels
at speeds between 50 and 600 mm a
minute and can apply up to three selfadhesive labels to a pallet according
to European Article Numbering/
Uniform Code Council-128
Application Identification Standards
and GS1 International pallet labeling
recommendations.
Vacuum Barrier Corp., Woburn,
Mass., presented its liquid nitrogen
injection and dosing systems. Of
specific note were the Nitrodose G2
and EasyDose G2 systems, which
both can dose nitrogen into cans
at speeds as fast as 450 containers
a minute with a minimum dose
duration of 25 milliseconds. In
addition, both systems are selfmonitored and feature alarm
outputs and a self-generating
nitrogen purge. BI
bevindustry.com/packexpo2013
Made in USA
45
Packaging
Evian Natural Spring Water, a

brand of Danone, released its
latest collaboration with designer
Elie Saab. This years limitededition bottle features Saabs
signature lace pattern that recalls
the feminine and elegant designs
showcased in her collections, the
company says.
Heineken USA
launched its
Celebrate Together
holiday program at retailers earlier this month.
At the center of the program, four limited-edition
bottles celebrate Heineken milestones through
designs that represent the brands beginnings,
its global presence, and its ongoing commitment
to innovation. Each holiday-themed 12-pack of
limited-edition bottles also features an in-pack code
that gives consumers the chance to instantly win a
$50 holiday reward gift card.
Xyience Xenergy, the official

drink of the UFC, launched
a limited-edition collector
can featuring UFC womens
bantamweight champion
and Xyience team athlete
Ronda Rousey. Her image will
appear on the packaging of
Xenergy Cherry Lime, which
will be available at retailers
nationwide through Dec. 31.
The timing of the launch leads
up to Rouseys second UFC
fight, which will be Dec. 28 in
Las Vegas.
portability, durability and graphic capabilities,

it says. The company also benefits from the
packaging materials recyclability, it adds.
Narragansett Beer
reintroduced its 1975
can, made famous in the
Jaws movie during the
scene in which Captain
Sam Quint, played by
Robert Shaw, crushes a can
of Narragansett Lager to
intimidate Richard Dreyfuss
character, Hooper. For a
limited time, the retro design
appeared on 12-, 18- and
30-packs of Narragansett
Lager throughout New
England.
Pernod Ricard USA

released a new look for its
Ballantines Finest Blended
Scotch Whisky. New design
elements include a chevronshaped label that recalls the
wings of the historic Finest
label; a more prominent
positioning of the brands
crest; a simplification of
the Ballantines seal, which
amplifies the Ballantines
B; and the transition of
the word Finest to a more
premium gold coloring.
The shoulders of the bottle
also have been made more
angular, resulting in a
sharper, prouder look, the
company says. As a result,
the bottle enhances the
brands most familiar elements while achieving
a more contemporary look, it adds.
In order to meet growing demand

for its Watt-Ahh brand, AquaNew
LLC added a 1-liter size to its
bottled water lineup. The new
1-liter bottles also are more
efficient and economical to ship
by pallet loads from Florida to
out-of-state Watt-Ahh customers,
the company says.
Nutri
launched its
Fuel premium
protein shake
in 12-ounce
Rexam Sleek cans. Nutri chose
the Rexam Sleek can because of
its unique shape as well as its
46
Union Wine Co. unveiled new packaging for its

line of wines to appeal to a younger audience, it
says. For instance, the adoption of the Oregon
heart icon with a wine bottle, found in the
logo and on the screw top, enables the brand
to showcase Oregon character in a casual yet
design-sophisticated way, the company says.
Overall, the new packaging was designed to
represent Union Wine Co. as an approachable
lifestyle brand that embraces Oregons unique
spirit and passion for craftsmanship, it adds.
sweeten
everything
simplify
labels
improve
texture
Beverage
A
Coordinating a
palette of colors with
consumers palates
of
impacting consumers perceptions of a product. A March 2013 study by D.D.
Williamson, Louisville, Ky., further illuminated this concept by presenting
24 test subjects with clear, brown and pink versions of a lemon-lime-flavored
carbonated beverage.
Esquire
Vibrant color with

Excellent stability
EXBERRY natural ccolors deliver outstanding natural
natura
rall color for food and drink products.
When vibrancy, stability, a clean-label and variety matter, you can rely on EXBERRY to
provide the perfect solution. For application support or further advice, contact the experts
in colorants made from fruits and vegetables; our specialists will be delighted to assist you.
GNT Coloring food with food
Contact us for further information or to request samples

914.524.0600
info@gntusa.com www.gnt-group.com
48
Color is a clue to f lavor. For example, redcolored drinks are typically associated with
sweetness such as strawberry or cherry
f lavors. By contrast, yellow-colored drinks
are associated with sour f lavors like lemon.
Green is perceived as tart in f lavor, such as
apple or lime.
Jody Renner-Nantz,
global application scientist,
D.D. Williamson
>>
To create its red

color, San Joaquin
Valley Concentrates
uses Rubired grapes,
which are the source
of the most stable
fruit anthocyanins,
according to Tracy
Takeda. (Image
courtesy of San
Joaquin Valley
Concentrates)
49
>>
Beverage
LycoRed recently developed its Lyc-O-Beta Intense and BetaCote color portfolios to offer
high-intensity orange and yellow colors in forms that require low usage rates. (Image
courtesy of LycoRed Ltd.)
>> Caramel colors are suitable

for multiple types of beverages,
including iced teas, experts note.
(Image courtesy of Sethness)
50
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51
Beverage
>>
Spirulina
Sensient Colors launched this year a new line of cleanlabel, bright and stable blues, greens and purples for
use in food and beverages in the United States. (Image
courtesy of Sensient Colors LLC)
PS Form 3526
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PRIVACY NOTICE: See our privacy policy on www.usps.com
SUPPORTING SUSTAINABLE VANILLA
SYNERGY OPENS NEW HEADQUARTERS
In conjunction with Madagascar-based Soarary, Virginia Dare,

announced a new dual-objective strategy to improve the sustainability of
Madagascars vanilla market.
The first objective of the strategy is to enable farmers to properly cure
their own raw vanilla in order to earn extra revenue from this valueadded activity, the company says. To make this possible, Virginia Dare
and Soarary have gifted materials and provided the training necessary for
proper curing to a group of roughly 150 growers.
Secondly, the partners want to improve food security for Madagascars
vanilla growing community. The plan will guarantee participating farmers
access to affordable rice for food during the annual shortage period, the
companies note. In turn, this access will help increase growers vanilla
income by curtailing the practice of paying for otherwise unaffordable rice
by pledging future vanilla production at prices below fair market value.
Virginia Dare, 882 Third Ave., Brooklyn, N.Y. 11232; 718/788-1776;
virginiadare.com.
Synergy Flavors formally opened its new headquarters in Wauconda, Ill.,

on Oct. 4. President and Chief Executive Officer Roderick W. Sowders, who
officiated at the opening ceremony, explained that the companys investment in
the facility was needed to support its customers and continued growth.
Also in attendance were the board of directors of Synergys Irish parent
company, Carbery Group, as well as Wauconda Mayor Frank A. Bart and Aidan
Cronin, consul general for Ireland.
The 15-acre campus houses Synergys 145,000-square-foot facility, which
was built to Leadership in Energy and Environmental Design (LEED) standards.
The flavor development portion of the facility houses flavor and application labs,
a demo kitchen, sensory testing labs, and analytical and pilot plant facilities.
The new facility also increases the companys manufacturing space, allowing
for the addition of new automation to improve liquid processing and packaging
efficiencies as well as new proprietary processes for liquid manufacturing.
Synergy Flavors Inc., 1500 Synergy Drive, Wauconda, Ill., 60084; 847/487-1011;
us.synergytaste.com.
R&D NEWS
Edison, N.J.-based Allen Flavors promoted David Allen
to director of building operations. The company also
added Maria Flati to its customer service team.
Andy Blum joined Carlstadt, N.J.-based Citromax, a
division of Citroil Enterprises Inc., as vice president of
product development.
DuPont Tate & Lyle Bio Products Co. LLC, Loudon, Tenn.,
partnered with Symrise, Teterboro, N.Y., for the use of
Zemea USP propanediol as a carrier for compounded
flavors. Zemea USP propanediol is a natural, 100 percent bio-based solvent and humectant made from the
fermentation of glucose.
Cargill, Minneapolis, announced that, as part of the
Cargill Cocoa Promise, the first Brazilian cocoa farmers
have become UTZ Certified and their products can
now carry the UTZ Certified label. The Cargill Cocoa
Promise is the companys global commitment to the
development of a sustainable cocoa supply chain and
to improving the lives of cocoa farmers, supporting

cocoa farming communities, and investing in the future
of cocoa farming. For its cocoa customers, Cargill
launched three new tools in its portfolio of Price Risk
Services to help customers more easily manage price
risk when working with cocoa and chocolate. These new
protective structures, CocoaPacer, CocoaPacer Cap and
CocoaRange Cap are designed to help protect customers
from price volatility, it says.
Dallas-based Celanese launched a unified brand and
new slogan, the chemistry inside innovation, to
represent its various businesses and capabilities.
The new brand incorporates the following products,
solutions and technologies: cellulose derivatives such
as Clarifoil and CelFX matrix technology; emulsion
polymers including EcoVae, TruModa and Vinamul;
engineered materials such as Hostaform, Celcon
Pom, Gur UHMW-PE and Celstran LFRT; ethylene
vinyl acetate (EVA) polymer products including Ateva
and VitalDose; food ingredients including Sunett
and the Qorus sweetener system; and intermediate

chemistry products and technologies such as AOPlus,
VAntagePlus and TCX Technology.
Fona International, Geneva, Ill., launched a Discover
Fona website at fona.com/discover-fona as a
research tool for teachers who wish to incorporate
food and flavor science into their lesson plans.
Nielsen-Massey, Waukegan, Ill., tripled the size
of its manufacturing plant in Leeuwarden, the
Netherlands, to accommodate its double-digit
production growth this year, the company says.
The approximately $4 million renovation created
dedicated areas for production, packaging and
warehousing, which enable the company to comply
with strict quality certification requirements for
reducing the potential for product contamination;
a new automated processing system that provides
more accurate and efficient batch processing; and
four times more office space, it says.
CREATORS BRIEFS
COCOA
EXTENDERS
In response to
higher cocoa prices,
David Michael & Co.
relaunched CocoaMate, its line of cocoa
extenders that are
functionally capable of replacing up to 50 percent
of the cocoa powder used in a finished product, the
company says. Cocoa-Mates are available to replace
both Dutched Cocoas and Natural Cocoas, and both
natural and artificial versions are available.
David Michael & Co., 10801 Decatur Road,
Philadelphia, Pa. 19154; 800/363-5286; mflavors.com.
ERYTHRITOL SWEETENER
Pyure Brands launched a commercial-grade organic
and non-genetically modified organism (GMO) erythritol
sweetener. The U.S. Department of Agriculturecertified organic and Non-GMO Project verified
sweeteners are close to sugar in terms of bulk and can

replicate the mouthfeel of food and drinks that are
sweetened with sugar, it says. Erythritol also works well
in conjunction with stevia, acting as a bulking agent for
the higher-intensity sweetener, the company says.
Pyure Brands LLC, 2277 Trade Center Way, Naples, Fla. 34109;
305/509-5096; pyuresweet.com.
flavor profile with a blend of sour and soft almond

notes; Maraschino, which is a preserved and sweetened
cherry with strong floral and sweet aromatic notes;
Morello, which has a sour and acidic flavor profile; and
Wild Cherry, which features a soft floral flavor profile
paired with sweet, fruity notes, Sensient explains.
Sensient Flavors LLC, 5600 W. Raymond St., Indianapolis, Ind.
46241; 800/445-0073; sensientflavors.com.
A PALETTE OF CHERRY FLAVORS

Sensient Flavors LLC, a unit of Sensient Technologies
Corp., introduced a line of natural, true-to-type
varietal cherry flavors suitable for food and beverage
applications. The flavors were created utilizing
Sensients proprietary flavor development technologies,
and sensory analysis and profiling also were conducted
to ensure that the true essence of each varietal
was captured, the company says. The following are
available in the portfolio: Attika, which features a sweet
and tangy flavor profile with high almond and floral
notes; Black Cherry, which has a sweet and light floral
flavor profile; Duke, which presents a sweet and mild
SPORTS RECOVERY SUPPORT

Kemin Industries Inc. launched AssuriTea Sport,
a water-extracted proprietary formula of diverse
polyphenols that works as a recovery ingredient for
athletes and other active individuals. Backed by
human clinical trial results, the all-natural ingredient
does not contain harsh solvents or pesticide residues,
the company says. AssuriTea Sport is generally
suitable for use in many international markets and is
environmentally friendly, it adds.
Kemin Industries Inc., 2100 Maury St., Des Moines, Iowa 50317;
800/777-8307; kemin.com.
53
Ingredient Spotlight
Proteins reaching
different need states
WHETHER THEYRE USED BY FITNESS ENTHUSIASTS OR AS ON-THE-GO MEAL
replacements, protein-fortified beverages are carving out their place in the beverage
market. According to Chicago-based market research firm Mintels Global New
Products Database, 74 beverages containing protein were released from January
to June in 2013. In comparison, 49 drinks containing protein launched during that
same time period in 2012.
>>
Vegetable and milk

bases offer unique
selling points
NuAquos protein drinks feature a number of

different proteins including collagen protein
isolate, whey protein isolate and casein protein
isolate. (Image courtesy of New Whey Nutrition)
54
By Jessica Jacobsen
bevindustry.com/
proteinfortification
BI
Flex your muscles

With whey protein
fortification from
Hilmar Ingredients
Fortifying foods and beverages with
whey protein ensures consumers get a
high-quality protein source to help build
and maintain lean muscle.
Whey proteins deliver:
&RPSOHWHSURWHLQZLWKKLJK
biological value
/RQJODVWLQJVDWLHW\
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Flex your marketing muscle and offer foods
IRUWLILHGZLWK+LOPDU:KH\3URWHLQ/HWXV
show you how. Give us a call or learn more
at hilmaringredients.com.
hilmaringredients.com
Toll free: 888.300.4465 or 209.667.6076
+,/0$5,1*5(',(176
55
Distribution
The
truck
many truck manufacturers are still in a holding pattern due to economic
uncertainty. However, in the midst of what could be identified as a stagnant
market for product updates, there are a few bright spots.
>>
Whats new in
the f leet space
2014 Chevrolet Express van cutaway (Image

courtesy of General Motors Co.)
56
>>
By Tom Kelley
>>
2014 GMC Sierra 3500HD chassis cab (Image courtesy of

General Motors Co.)
>>
2015 Ford Super Duty pickup (Image courtesy of Ford Motor Co.)
Freightliner Cascadia tractor (Image courtesy of Daimler Trucks North

America LLC)
57
>>
Distribution
As beverage distributors continue to expand

their offerings with niche products like
craft beers and gourmet sodas, the need for
custom fleet graphics grows as well. Although
the beverage mega-brands have entire
departments dedicated to designing vehicle
graphics, distributors are usually on their own
when it comes to promoting niche brands.
A few years ago, when Ford debuted the
previous generation Transit Connect cargo
van in North America, gaining visibility for
the unique compact van configuration and
for the businesses using the vans was an
important consideration. At that time, Ford
launched its Commercial Graphics Tool to
help serve both needs.
Although operators of the original Transit
Connect were among the first to take
advantage of customizing their vehicles using
this graphics service, Ford now offers the
service throughout its fleet of commercial
vehicles so that owners of the F-Series Super
Duty, E-Series, the new Transit Connect, and
the upcoming Transit van can market their
businesses.
Improvements to the Ford Commercial
Graphics tool have made the process of
creating, ordering and purchasing vehicle
58
wraps simpler than ever. The tools cleaner

interface, ability to better customize images
visually, and streamlined ordering process
provides businesses with more control than
ever to develop their brand images.
The site accommodates a variety of
designs and budgets from businesses that
operate a single vehicle to larger fleets,
said Kevin Koswick, Fords North American
fleet director, in a statement. Graphics are
a tremendous way to make a first impression,
and the retooling of this site helps customers
make a better design more easily.
For even more choices and inspiration,
customers now have the ability to tap into
more than 5 million images from the library of
Getty Images, a world leader in stock photos.
Customers also can upload their own pictures.
Additionally, a new service through 3M allows
customers to work with on-staff designers to
develop themes for their vehicles, helping
businesses enhance their brands.
Its a true advantage to have design experts
take customers through the design process
of their vehicle wrap, Koswick said in a
statement. The business still has control over
the design of its graphics, but our team can
help them refine their brand image.
>>
Isuzu NPR cabover (Image courtesy of Isuzu Motors Ltd.)
Ford custom graphics (Image courtesy of Ford Motor Corp.)
All production is done in-house, and

installation is handled by the customers
certified Ford dealer or a specially trained
installation company obtained through the
dealer. Designs are covered with a clear
over-laminate to add durability to the product
and lessen the effects of ultraviolet light on
the material. Graphics are designed to last
between three and five years.
The site also allows customers to share
their designs through social media sites
including Facebook, giving businesses the
opportunity to become even more interactive
with their communities and receive early
feedback on designs. To learn more, visit
fordcommercialgraphics.com. BI
>>
Kenworth K270 and K370 cabovers (Image

courtesy of Paccar Co.)
Empty Kegs Dont Sell Beer.
Get your kegs back in the production pipeline faster with our innovative
keg management system. With proprietary software and convenient
consolidation centers, we can collect your empties in record time.
Well help you reduce cycle time, enhance visibility, and streamline
your planning process for bottom-line results.
Many happy returns!
>>
From Satellite Logistics Group

Navistar (International) ProStar tractor
(Image courtesy of Navistar Inc.)
www.SLG.com
59
>>
Distribution
>>
2014 Ram ProMaster van (Image courtesy of Chrysler Group LLC)
2014 Toyota Tundra pickup (Image courtesy of Toyota Motor Corp.)
60
>>
DIGITAL
EDITION
Volvo CNG-powered VNL day-cab tractor
(Image courtesy of Volvo Trucks North
America)
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61
Operations
controls
warehouses
allowing children to create their new best friend in-store. However, the fun, frivolity of
kids stuffing their fuzzy companions sometimes can result in toys that are busting
at the seams. Luckily, this type of problem can easily be fixed with a needle and thread.
But in a beverage warehouse, a facility thats busting at the seams with SKUs needs
more than amateur sewing knowledge to solve its problems.
>>
WMS, WCS
systems offer
eff icient solutions
Distributors are utilizing warehouse management software and

warehouse control software to increase track and trace, accuracy
and efficiency, experts note. (Image courtesy of Intelligrated)
62
By Jessica Jacobsen
BI
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63
Suppliers Marketplace
Spirax Sarco, Blythewood, S.C.,
launched its latest video, Heat Exchange

Stall, on its YouTube channel. The
video was created to give steam system
designers and operators a visual insight
into the most effective way to operate
Steam Heat Exchange, the company
says. By using a closed-loop system,
customers can increase the performance
and longevity of their heat transfer
equipment, thereby saving energy and
reducing maintenance costs, it says.
Hamilton Caster and Manufacturing
Co., Hamilton, Ohio, launched
cartsandtrailers.com, a website that is

dedicated to the companys entire line of
stock and custom-engineered carts and
trailers. It also contains a photo gallery,
case studies, and an interactive quoterequest page.
Noregon Systems Inc., 7009 Albert Pick Road,
Greensboro, N.C. 27409; 336/615-8555; noregon.com.
PMMI, Reston, Va., announced that Pack
Expo 2014 will take place Nov. 2-5, 2014,

in Chicago.
Miami-based Ryder System Inc. opened
natural gas fueling stations at two of
its maintenance and fueling facilities
in Orange, Calif., and Fontana, Calif.,
to service the general public as well as
Ryder lease and rental customers. The
two facilities are part of a larger project
that will displace more than 1.5 million
gallons of diesel annually with 100
percent domestically produced lowcarbon natural gas.
Daimler Trucks North America LLC, 4435 N. Channel Ave.,
Portland, Ore. 97217; 503/745-8000; freightlinertrucks.com.
GEA Process Engineering; Gladsaxevej 305, P.O. Box 45,
2860 Soborg, Denmark; 011/45-3954-5454; geap.com.
Conco Systems Inc., Verona, Pa.,

released A Guide to Total Performance
for Condensers. This guide is intended
to help power plants achieve a balance
of productivity, reliability and profitability
through the integration of cleaning, nondestructive testing, and leak detection
technology. It also includes a diagram of
the Rankine Cycle and Conco solutions
for performance improvements. For more
information, visit concosystems.com.
Cincinnati-based Intelligrateds
customer service and support team now
offers single-source support for Knighted
Vision warehouse management, WCSPlus
warehouse control, and GoalPost labor
management software customers with
expanded technical support contracts.
Midwest Engineering Systems Inc.,
Pewaukee, Wis., earned the Certified
Robotic Integrator designation from the
Robotic Industries Association, Ann
Arbor, Mich.
Charles Ross & Son Co., 710 Old Willets Path, Hauppauge,
N.Y. 11788; 800/243-7677; mixers.com.
64
Staphylococcus aureus
E-Coli
Union Jack, 657 S. Hurstbourne Parkway,
No. 264, Louisville, Ky. 40222; 800/672-8119;

unionjacktools.com.
Ozone International LLC, 12685 Miller
Road NE, Bainbridge Island, Wash. 98110;
888/780-5552; o3international.com.
The Master Blend: Your

cutting-edge machinery
and our premium
food-grade lubricants
You asked, we are delivering. Klber Lubrication is prepared
for the new age in higher-efciency beverage manufacturing
with our complete line of food-grade lubricants.
Our NSF H1 portfolio includes a line of kosher, halal
and ISO 21469-certied lubricants to meet the safety
demands of the food and beverage industries.
With Klber Lubrication, youll enjoy many key
results, including:
Rutherford and Associates, 1009
Productions Court, Holland, Mich. 49423;

800/270-7558; eostar.com.
Food safety
Reduction in waste
Increased efciency
Energy savings
Extended lube intervals
Let one of our specialists show you the
market-leading solutions from Klber.
Klber Lubrication North America L.P.
info@us.kluber.com
www.klubersolutions.com/beverage2
your global specialist
Honeywell Scanning and Mobility, 125
Technology Parkway, Norcross, Ga. 30092;
770/447-4224; honeywellaidc.com.
65
Suppliers Marketplace
The Printing Industries of America,

Pittsburgh, will host the 2013 Label
Printing Industries of America (LPIA)
Conference from Dec. 7 to 9 at the Arizona
Biltmore Hotel in Phoenix. The conference
is developed specifically for the label
converting, packaging, top-sheet, and
product decoration industries and will
help attendees gain a competitive edge to
increase market share, the company says.
The event also is co-located with the
2013 Color Management Conference.
Jonesboro, Ark.-based Colson Caster
Corp. announced its new Made in the
USA marketing campaign. As part of
the initiative, Colson will display its
commitment to U.S. manufacturing
through a special website landing page
with direct access to specification
information for Colsons USA-made
products. Literature and email marketing
also will support the initiative to start
conversations with current and prospective
customers about the advantages of
products made in the United States.
Berry Plastics Corp., P.O. Box 959, Evansville, Ind. 47706;
812/424-2904; berryplastics.com.
Bemis Co. Inc., 3550 Moser St., Oshkosh, Wis. 54901;
920/527-2300; bemisperformancepackaging.com.
Beer wholesaler Standard Sales Co.

L.P., Odessa, Texas, selected Reston,
Va.-based Softeons Route Accounting
System (RAS), Warehouse Management
System (WMS), Transportation Planning
Module (TPM), and budgeting tools to
help centralize its back-office operations.
Nuvera Fuel Cells, Billerica, Mass., in a
new partnership with the U.S. Department
of Energys Pacific Northwest National
Laboratory, Richland, Wash., and Thermo
King, a Minneapolis-based manufacturer
of transport temperature control systems

for a variety of mobile applications, is using
advanced fuel cell technology to power
transport refrigeration units on tractortrailers.
Bemis Performance Packaging,
Oshkosh, Wis., launched the website

bemisperformancepackaging.com to
provide consumer goods companies
with user-friendly resources to address
packaging challenges and create brand
advantages with the latest in packaging
innovations, the company says. The
site also features content about the
companys flexible packaging products
and capabilities.
Paul N. Gardner Co. Inc., 316 N.E. First St., Pompano
Beach, Fla. 33060; 954/946-9454; gardco.com.
Color-Logic, West Chester, Ohio, named

Scodix, Saddle Brook, N.J., its technology
partner. The company also extended its

relationship with Mimaki, Suwanee,
Ga., by certifying Mimaki JV400LX Series
wide-format latex printers for use with
the process metallic color system.
Mitsubishi Caterpillar Forklift America Inc.,
2121 W. Sam Houston Parkway North, Houston, Texas 77043;

713/365-1000; mcfa.com.
Cognex Corp., 1 Vision Drive, Natick, Mass. 01760;

Novelis Inc., 3560 Lenox Road, Suite 2000, Atlanta, Ga.
TricorBraun, St. Louis, licensed

Naperville, Ill.-based The Institute of
Packaging Professionals (IoPP)s online
Fundamentals of Packaging Technology

course. Through the licensing, IoPP is
providing TricorBraun with a secure,
co-branded online portal that contains
the companys customized course catalog.
Preapproved employees at TricorBraun
can complete packaging training, which
includes 42 pre-recorded, self-directed
learning sessions, from their computers.
855/426-4639; cognex.com.
30326; 404/760-4000; novelis.com.
NTEA, the Farmington Hills, Mich.-based

association for the work truck industry,
announced that six companies qualified
for the Member Verification Program
(MVP): Knapheide Truck EquipmentMidsouth, Birmingham, Ala.; Monroe Truck
Equipment Inc., Depere, Wis.; Monroe
Truck Equipment Inc., Louisville, Ky.; Tenco
Inc., St-Valerien-De-Milton, Quebec; Truck
Equipment Inc., Des Moines, Iowa; and
Watson & Chalin Manufacturing, McKinney,
Texas. In addition, Imlay City, Mich.-based
Champion Bus Inc.; Salina, Kansas-based
ElDorado National; Eden Prairie, Minn.based Goodall Manufacturing; Elkhart,
Ind.-based McCoy Miller and Marque Inc.;
and Denver-based OJ Watson Co. Inc.
renewed their MVP statuses, it notes.
Ryson International Inc., 300 Newsome Drive, Yorktown,
Va. 23692; 757/898-1530; ryson.com.
Former Senior Vice President of Plano,

Texas-based Dr Pepper Snapple Group
Kendall Yorn joined Baswood Corp., a
Santa Barbara, Calif.-based provider of
wastewater treatment systems, as senior
vice president of business development.
Tetra Pak USA, 101 Corporate Woods Parkway, Vernon
Hills, Ill. 60061; 847/955-6000; tetrapak.com/us.
Ultrachem Inc., 900 Centerpoint Blvd., New Castle,
Del. 19720; 302/325-9880; ultracheminc.com.
Cleveland-based Brennan Industries

welcomed Kelly Forrest as the companys
new marketing coordinator. She is
responsible for developing marketing
collateral, managing website content,
creating newsletters, operating Brennans
social media presence, and coordinating
trade show activity.
Motion Control Association (MCA), Ann
C.W. Brabender Instruments Inc., 50 E. Wesley St., South
Hackensack, N.J. 07606; 201/343-8425; cwbrabender.com.
Arbor, Mich., announced speakers for the

MCA Business Conference, which will take
place Jan. 22-24 at the Hilton Orlando
Bonnet Creek in Orlando, Fla. Dennis
Snow, president of Snow & Associates,
Orlando, will present, Creating a WorldClass Service Organization; Robert
Atkinson, president of Information
Technology & Innovation Foundation,
Washington, D.C., will give his speech,
Innovation Economics: The Global
Race for Advantage; and Principal
Alan Beaulieu of Boscawen, N.H.-based
Institute for Trend Research will discuss
his 2014 global economic forecast.
67
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INGREDIENTS
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Contact Mel at Vineland Syrup, Inc.

Vineland, NJ
Mission, Texas 78572
serving bottlers for 3 decades
SUPREME PRODUCTS INC.

www.supremeproducts.com
SPRING WATER FOR SALE
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Visit Frawley Ranches Inc. at

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Contact Daryll Propp

at 303-233-4000 or
Email DPropp@propprealty.com
phone: 530-662-1764
Fax 530-662-2529
WANTED TO BUY
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Email: quick@vinelandsyrup.com
www.vinnelandsyrup.com
MANUFACTURERS
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We develop existing businesses or pioneer
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Target, Walgreens, Shopko, Menards, etc.
National and Owned Brands
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Historic buildings available for an
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SERVICES
SHORE GROUP
14500 Martin Drive Suite 4000 Eden Prairie, MN 55344
DENNIS BARNES
952 974-9000 Phone #304
dennis@shoregroup.biz
69
Associate Editor
very brand has a story to tell.

Irish whiskey brand Tullamore
D.E.W.s story begins in the
town of Tullamore, Ireland. Before the
whiskey labels 1829 founding, the
town of Tullamore was destroyed by
a fire in 1785. From the ashes of this
devastation, the town rebuilt itself and
then added a phoenix a mythical
bird that erupts in flames at its death
and then is reborn from its own ashes
to its coat of arms to commemorate
its resilience and optimism.
In line with this bit of Irish history
and folklore, the brand named its
newest limited-edition whiskey blend
Phoenix. The 55 percent
alcohol by volume (ABV)
whiskey is a blend of grain,
malt and pot-still whiskeys
and is finished for two
years in a sherry cask.
The new whiskeys name
also ties into an important
event in Tullamore D.E.W.s
modern-day history. William Grant
& Sons, the parent company of
Tullamore D.E.W., currently is building
a new distillery in Tullamore that is
scheduled to open in autumn 2014.
This reincarnation will bring whiskey
production back to the town 60 years
after the original distillery closed in
1954.
But this isnt the only significant
timing element in this story. The brand
also chose to coordinate its national
launch with the 142nd anniversary of
the Great Chicago Fire in October. As
part of this launch, the brand invited
local media and beverage industry
trade representatives on a trolley tour
of Great Chicago Fire sites in downtown
Chicago, including the fires believed
origination site, which now is the
Chicago Fire Academy. Along the way,
Brand Ambassador Tim Herlihy drew
parallels between the Great Chicago Fire
story, Tullamores story, and elements of
the brands latest whiskey. Drawing on
history, Phoenix commemorates these
historic events and marks the beginning
of a new era of Irish whiskey.
70
To spread the word about the

relaunch of Chicken Cock Whiskey,
the brand set out on a three-month
Ultimate Tailgate Tour ending
Nov. 30. Chicken Cock restored a
vintage 1970s Airstream trailer and
turned it into a rolling speakeasy
complete with a backroom bar and
password entry. In total, the trailer
will visit 19 popular tailgate stops
throughout the country, including
college and professional football
games and concerts, as well as bars
and beverage retailers. The brand
also hired musicians to serve as
brand ambassadors for its flavored
whiskeys and is documenting its
tour on social media.
As part of this years Refuel:

got chocolate milk? campaign,
former NFL wide receiver Hines
Ward, along with three everyday
athletes, competed in this years
Ironman World Championship on
Oct. 12 in Hawaii. Chocolate milk
played an integral role in his recovery
between workouts and in helping him prepare for the
competition, according to The Milk Processor Education
Program (MilkPEP). In addition, chocolate milk served
as the official refuel beverage of the Ironman competition.
MilkPEPs Refuel campaign was designed to showcase the
power of chocolate milk as a recovery beverage.
This holiday season,

Gallo Family Vineyards
is making it easy for
Americans to help fight
senior hunger while
continuing their holiday traditions
raditions of enjoying family
family, friends
and wine. The wine label is partnering with the Meals On
Wheels Association of America (MOWAA) for their Every Cork
Counts campaign with the goal of raising up to $100,000 to
benefit the organizations efforts to deliver meals to seniors
in need. Consumers are encouraged to mail the used corks
from bottles of Gallo Family Vineyard wine back to the company.
In turn, Gallo Family Vineyards will make a $5 donation to
MOWAA for every cork received by the end of the year.
Nestls Abuelita and Nescaf Caf de Olla brands encouraged consumers to celebrate Dia de los Muertos a su
manera, meaning in their own way, through their various
Day of the Dead promotions. At the 14th annual Dia de los
Muertos event at the Hollywood Forever Cemetery on
Nov. 2 in Los Angeles, the brands attempted to establish
the Guinness World Record for the largest Day of the
Dead altar in the United States. The altar design portrayed
catrinas, or skeleton women, enjoying cups of Abuelita and
Nescaf Caf de Olla in the afterlife. On the same day, the
brands encouraged consumers to participate in their costume
contest and sample the hot chocolate and coffee served
with pan de muertos or bread of the dead. In addition,
Abuelita posted celebratory tips on its Facebook page to help
consumers enhance their celebrations.
The Double Cola Co.s Double Cola brand launched The Great Outdoors
Sweepstakes, a promotion encouraging consumers in Chattanooga,
Tenn., and the surrounding areas to celebrate outdoor activities. The
sweepstakes was hosted in partnership with L2 Boards, an outdoor
retailer also based in Chattanooga. Fans could visit participating Bi Lo
stores as well as L2 Boards to enter. The Great Outdoor Sweepstakes
grand prize included a paddle board valued at $899, an L2 Boards standup paddleboard excursion for four, as well as Double Cola products and
merchandise. One first prize winner received a $100 Bi Lo gift card and
$75 worth of Double Cola products and branded merchandise.
Ad Index
Admix, Inc ..............................................................28
iTi Tropicals .................................................... 29, 32
www.admix.com
www.ititropicals.com
Blue C alifornia ........................................................16
KHS AG .................................................................. 39
www.bluecal-ingredients.com
www.khs.com
Brooklyn Bottling Company ..................................19
Kluber Lubrication N.A.........................................65
www.nsbottle.com
www.klubersolutions.com/beverage2
Chr. Hansen, Inc ....................................................49
MODEX 2014 ......................................................... 63
www.chr-hansen.com
www.modexshow.com
Clearseas Research.................................................11
www.clearseasresearch.com
CMC-Kuhnke ............................................................ 4
www.seamscanxts.com
Cyvex Nutrition, Inc .............................................. 13

www.cyvex.com
D.D. Williamson & Co., Inc ....................................30
NEPA Carton & Carrier Co ...................................43
Mail: Beverage Industry

155 Pfingsten Road, Suite 205
Deerfield, IL 60015
E-mail: jacobsenj@bnpmedia.com
E-mail: kalbr@bnpmedia.com
Call: (248) 244-6499
www.nepacartons.com
NVE Pharmaceuticals ...........................................10

www.nveusa.com
T: (847) 763-9534
F: (847) 763-9538
E-mail: BI@halldata.com
OrangeTap ..............................................................25
www.bnporangetap.com
Overnight Labels, Inc ...........................................45
E-mail: wilsonc@bnpmedia.com
Call: (248) 244-8264
www.overnightlabels.com
www.ddwcolor.com
Dairy Farmers of America ....................................20
Pak Tech .................................................................44

www.paktech-opi.com
www.dfamilk.com
PDC Europe .............................................................41

DAK A mericas ........................................................ 31
www.pdceuropeusa.com
Contact Kevin Collopy at

(402) 836-6265
kevin.collopy@infogroup.com
www.dakamericas.com
Polymer Packaging, Inc ........................................30

Food Ingredient Solutions, LLC ...........................50
www.polymerpkg.com
www.foodcolor.com
Contact Michael Contantino at

(402)836-6266
michael.contantino@infogroup.com
Rocket Products.....................................................14
FreightlinerT rucks................................................BC
www.rocketproducts.com
www.freightlinertrucks.com
Robertet Flavors, Inc ......................................22-24

GNT US A ................................................................48
www.gnt-group.com
Hammer P ackaging ...............................................40

www.hammerpackaging.com
Heineken U SA .......................................................... 3
www.heinekenusa.com
www.robertet.com
Midwest/West Coast
E-mail: pintarellis@bnpmedia.com
Call: (203) 267-3388
Ryson International ............................................... 17

Mid-Atlantic/Southeast/Texas
E-mail: bachmannt@bnpmedia.com
Call: (941) 473-7739
www.ryson.com
San Joaquin Valley Concentrates ........................51

www.sjvconc.com
Satellite Logistics Group...................................... 59
Hilmar I ngredients ................................................55
www.slg.com
www.hilmaringredients.com
Sensient Food Colors N.A ...................................... 2
Ingredion, Inc ............................................ 37, 46-47
www.sensientfoodcolors.com
sp.ingredion.us
http://webinars.bevindustry.com
Sensory Effects ......................................................15
Northeast/Canada
E-mail: klionb@bnpmedia.com
Call: (516) 944-5885
E-mail: Wynnc@bnpmedia.com
Call: (847) 405-4010
www.sensoryeffects.com
devriesj@bnpmedia.com
U.S. Environmental
BEVERAGE INDUSTRY (ISSN: Print 0148-6187 & Digital 1938-3843) is
published 12 times annually, monthly, by BNP Media II, L.L.C., 2401
W. Big Beaver Rd., Suite 700, Troy, MI 48084-3333.
Telephone: (248) 362-3700, Fax: (248) 362-0317.
Protection Agency - Smart Way ......................... 33
No charge for subscriptions to qualified individuals.
Verst Group Logistics ............................................21
Annual rate for subscriptions to nonqualified individuals in the U.S.A.: $183.00 USD.
Annual rate for subscriptions to nonqualified individuals in Canada: $225.00 USD
(includes GST & postage); all other countries: $238.00 (intl mail) payable in U.S. funds.
www.verstgroup.com/packaging
Printed in the U.S.A. Copyright 2013, by BNP Media II, L.L.C. All rights reserved.
The contents of this publication may not be reproduced in whole or in part without
the consent of the publisher. The publisher is not responsible for product claims and
representations.
Periodicals Postage Paid at Troy, MI and at additional mailing offices.
POSTMASTER: Send address changes to: BEVERAGE INDUSTRY, P.O. Box 2144, Skokie,
IL 60076. Canada Post: Publications Mail Agreement #40612608. GST account:
131263923. Send returns (Canada) to Pitney Bowes, P.O.Box 25542, London, ON,
N6C 6B2. Change of address: Send old address label along with new address to BEVERAGE
INDUSTRY, P.O. Box 2144, Skokie, IL 60076. For single copies or back issues:
contact Ann Kalb at (248)244-6499 or KalbR@bnpmedia.com
www.epa.gov/smartway/forshippers/
Virginia Dare, Inc..................................................... 7

www.virginiadare.com
Wat-aah .................................................................. 35
www.drinkwataah.com
BNPMedia
155 Pfingsten Road, Suite 205 | Deerfield, IL 60015
Phone: (847) 405-4000 | Fax: (847) 405-4100
Reaching an average qualified circulation
of 35,421 copies.
Source: June 2013 BPA Brand Report
Also publishers of BrandPackaging, Candy
Industry, Dairy Foods, Flexible Packaging, Food & Beverage
Packaging, Food Engineering, Industria Alimenticia, The
National Provisioner, Perishables Buyer, Prepared Foods,
Private Label Buyer, and Snack Food & Wholesale Bakery.
Beverage Industry | NOVEMBER 2013 | bevindustry.com |
71
GENERATE MORE PROFIT

BY GENERATING FEWER
EMISSIONS.
Make your fleet more profitable and environmentally sound with the Freightliner Cascadia natural gas day cab.
Powered by the 12-liter, 400-horsepower Cummins Westport ISX12 G engine, Freightliner Trucks led the way by
introducing natural gas vehicles to the trucking industry and weve continued to build thousands ever since. And
with fueling infrastructure continuing to grow, natural gas makes more sense than ever. In fact, we drove the
Cascadia natural gas day cab from coast to coast using only public fueling stations. Learn more about the truck
and its historic journey at FreightlinerGreen.com.
Competitive financing available through Daimler Truck Financial. For the Freightliner Trucks dealer nearest you, call 1-800-FTL-HELP. 11/12. FTL/MC-A-1225. www.freightlinertrucks.com.
Specifications are subject to change without notice. Freightliner Trucks is registered to ISO 9001:2008 and ISO 14001:2004. Copyright 2013. Daimler Trucks North America LLC. All rights reserved.
Freightliner Trucks is a division of Daimler Trucks North America LLC, a Daimler company.

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INKS &

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| Beverage Industry | NOVEMBER 2013 | bevindustry.com

ProWein, the international trade fair for wines and

Drinktec reports growth in attendance

Bell Flavors & Fragrances

Vacuum Barrier Corp.

Van Gogh Imports, Tampa, Fla., hired

Louis Glunz Beer Inc., Chicago,

For more information

To read the full version of this article, visit

Castle Brands Inc., New York,

bevindustry.com | NOVEMBER 2013 | Beverage Industry |

Starbucks opens $70 million

PEOPLE IN THE NEWS

| Beverage Industry | NOVEMBER 2013 | bevindustry.com

PepsiCo Inc., Purchase, N.Y.,

Silk Pure Almond

Silk Pure Coconut

*Includes brands not listed.

| Beverage Industry | NOVEMBER 2013 | bevindustry.com

Omega 3s for your customers

Omega 3s formulated to protect fresh dairy flavor

www.cyvex.com | sales@cyvex.com | 949-622-9030

2013 Cyvex Nutrition, Inc.

Helios Organic Kefir was reformulated

| Beverage Industry | NOVEMBER 2013 | bevindustry.com

| Beverage Industry | NOVEMBER 2013 | bevindustry.com

Packaged or in Mass Flow, Ryson Has Your

The new Ryson High Capacity Spirals are in response

Visit us at PACKEX in Toronto - Booth 1363

300 Newsome Drive Yorktown, VA 23692

According to Chicago-based Mintels Global New

| Beverage Industry | NOVEMBER 2013 | bevindustry.com

and packaging variations, co-packers have to offer

and co-packing capabilities for natural spring water,

But it takes more than beverage-making capabilities

company produces at consistent quality 24 hours a day.

Brooklyn Bottlings Eric Miller notes that potential

bevindustry.com | NOVEMBER 2013 | Beverage Industry |

as well as cold-fill non-carbonated beverages,

Castle Co-Packers new facility in Latrobe,

Tampa Bay CoPack found a way to strengthen its