: PREFACE:

This is an accepted fact that each and every work has two
aspects and this universal truth is also applicable so far as education is
concerned, it also has two aspects one is theoretical and another is practical.
Theoretical knowledge with practical experience is must for every student of
Business Administration.
After looking to the importance of practical study
,Saurashtra University outlined the draft S.Y. BBA Program under which
the students are required to visit ant one industry for 10 days to acquire some
practical knowledge.
I have visited Ravi technoforge ltd located at pipaliya
(Rajkot). I visited the company onto15 days I collected general information
regarding personnel, marketing, production and financial of management.
I hope that report is in its present form would better serve the
needed enriching practical knowledge at T.Y. BBA level

ACKNOWLEDGEMENT
I am Tejas devariya A Student of T.Y B.B.A highly thankful to the management and the
staff of Ravi technoforgeLtd. I am especially thankful to Mrs. (Director of the
operation) for helping me in my practical studies. In addition to following me details
which were very useful in preparing this report.
I am really thankful to our shriV.j.Modha college of IT Professor in change prof.Miss
parita davada for the encouragement and the college staff for providing us all the
facilities for making the visit more learning oriented.

Date:Place:-Pipaliya(Rajkot)

Signature

Declaration

I am Tejas devariya the, the student of T.Y.BBA of shri V, j, Modha College

Porbandar. Hereby declare that the project work presented in this report is
my own work and has been carried out under the supervision of panel of
Miss paritaDavda

This work has not been previously submitted to any other

university for any examination.

No.

Particulars

General Information

Production Department

HR Department

Marketing Department

Finance Department

Conclusion

Future Plan

Bibliography

Page No.

GENERAL
INFORMATION

INDEX
Sr. No.

Particulars

Introduction

Company profile

History and development

Location

Main objective

Size of unit

Page No.

1. Industry Overview
The Indian forging industry- a profile
The Indian forging industries has now emerged as a major contributor to the
manufacturing sector of the Indian economy.
Forging industry is a basic industry and such industries tend to grow in a
country in relation to the rate of growth of its GDP. Since the forging
industry is largely dependent on the automotive sector, the forging industry
will also continue to grow and do well. Thanks to outsourcing, opportunities
for exports are huge
Briefly, the composition of the Indian forging industry with around 400 units
(out of which only 9 -10 are large units scattered all over India).
The organized sector accounts for about 65-70% of the total forging
production in the country, while unorganized players (who are mainly small
and tiny units) cater mainly to job work and the replacement market or tier 3
or tier 4 component manufacturers.
The industry was previously more labor intensive. It is closely estimated that
the industry provides employment (direct and indirect) to about 200,000
people. More than around 65% of the companies in the forging employ less
than 200 people. Now with increasing globalization, the industry is
becoming more capital intensive. However, the high cost of capital
(technology) still remains a major constraint facing the forging industry
(especially the SMEs). The total investment in the large and medium sectors
is estimated to be around US $ 700 million.

2. Company Profile
Basic Information
Name of Company

Ravi Technoforge
PVT.LTD

Business type

Manufacturing

Registered Office &

Manufacturing Plant

Plot
no:50/P-1,B/h
Toll
Plaza, Rajkot Gondal NH27, Village Pipaliya, District
Rajkot- 360 311

Establishment year

1990

Chairman and Managing

Director

Mr. AmrutlalBharadia

Joint Managing Director

Mr. Rajesh Bharadia

Forms of organization

Private limited

Email

info@ravitechnoforge

Website

www.ravitechnoforge.com

3. History And Development

Ravi Technoforge Pvt. Ltd. Engineering Company established in
1990 by Mr. AmrutlalKhimjibhaiBharadia, who hails from Saurashtra
Region of Gujarat and hence was named Saurashtra Iron Forging Pvt. Ltd.
till June, 2009.It may be recalled that in 2011, Ravi Technoforge had
acquired waste land from the state government to establish a manufacturing
unit in the Shapar industrial zone near.
With the changing time, we too have thought of change in our look,
color, logo and name to match with the changing world and to match with
the upcoming generation and thus we now be known as Ravi Technoforge
Pvt. Ltd.
Rajesh Bharadia, Director Ravi Technoforge said: 'We are also
focusing on technical up gradation. To give better quality and increase
capacity, we have imported hi-tech fully automatic machineries from Japan
and France'.
With the wide experience in working for versatile national and
international clients and a legacy of two decades in hard core production has
enhanced the expertise of the company to the level of excellence. We have
grown to a reputed name in Engineering Industry in short span with strong
foundation in manufacturing Quality Forged & Turned Bearing Races.
Ravi Technoforge Pvt. Ltd. is an ISO/TS 16949 company certified
by TV and GREEN FLOW & ZERO DEFECT Supplier to SKF and FAG
Globally.

4. Location
Location plays an important role in starting industry.
Before starting any industry entrepreneurs have to take a
decision about the location of industry. They have to select that
location where all the facilities must be available. They have to
take right decision about the selection of location because once a
location selected it cannot be changed in the near future. The
following should be taken into consideration.

1. Availability of Labor: Rajkot city is very developed and thats a very

beneficial for the purpose of the company. so, labor
facilities is very full field.
Without manpower no one can start his or her industry.
If you have a machine but not manpower you cannot start
your industry. So, Labor should be available at cheap rate.

2. Availability of transport: It is required for assembling of raw material & distribution

of finished product. So, all type of transportation facility
should be available.

3. Availability of power & water: Power & water is pre-requirement of an industry. So, the
facility of power & water must be sufficiently available as
per the government rules and regulation.
Thus, all the above factors justify the selection of the
location. So, the selection would definitely contribute to the
profitability.

5. Main objective
1. To achieve customer's satisfaction.
If the any companies are run smooth at the market so they
should achieve a customer satisfaction and RTF are fully satisfy his
customer.RTF is full field his customer need and wants.yhe
customer of RTF is shows under .,
SKF Bearing, India, Europe & USA. INA Bearing, India,
FAG Bearing, India, TATA Bearing, India etc

2. To provide in-time delivery.

In a market time is very important and RTF is give proper
and time to time deliver goods to his customer and thats a very
important and use full tools for the company. With the help of
customers review we will increase the good will of the company.

3. To control rejection.
RTF is proper goods to his customer so no any type of quarry
arises at a market. So no chances create of a rejection. Thats a
main objective create for the company.
from International Business Productivity Forum, New Delhi.
gives a 0% defective certificates to the RTF. They shows follow..,

4. To adopt advance technology with respect to

time.
In a RTF adopted a very advanced technology at his plan.
and thats a very use full for the present time because now a days
the level of competition is more and more and the customers need
and wants are changed day by day, so new and advanced
technology is very useful roll play

5. Continual improvement of productivity and

quality.
In a market customer is a king of market and customers need
and wants are changed day by day. RTF is continuous change his
method and his productivity. so its a use full method of stay in a
market. RTF is improve his product with two new plan at a stay at
a pipaliya for the purpose of improved his product technology.

6. Training to all employees for up gradation of

skill to adopt advance technology.,

6.size of unit
In the consideration of the size of the unit, there are only three different
types of industry.
LARGE SCALE INDUSTRIES
MEDIUM SCALE INDUSTRIES
SMALLSCALE INDUSTRY
Ravi technoforge Ltd has set up itself as a Medium Scale
Industry. As a general point of view, large-scale industry based upon a few
criteria viz. on the amount of investment in the industry or on the number of
person employed or on the number of person employed or on the production
of the company etc.
As the investment point of view, the industry which has share
capital more than Rs. 5 cores is the large scale industry. In other word the
amount of investment invested by the owners is must be more than Rs. 5
cores. The investment of RTL investment is more than 5 cores.
So, we can says, RTL is a large scale unit.

PRODUCTION
DEPARTMENT

INDEX

Sr. No.

Particulars

Introduction

Production Process

Main Product of Company

Plant layout

Page No.

1. Introduction
If we study about any industrial unit, first of all we have to visit
production department of the unit. Because the activities are highly
connected with the production department and the production
department is the very important department in any of company so we
will firstly shows the production department

If the company can handle its production department efficiently

they can get down the cost of production & same way it will directly
affect on the profit and the one of the best way of the increase the
profit is depends on the effective production department

So RavitechnoforgePvt Ltd has efficient operation

department, which gives idea about the production process to get the
complete foam of production.

1. Production Process
The production process of Ravi Technoforge Pvt. Ltd. Is mentioned
as below
Raw Material
The Materials used for manufacturing bearing rings are Alloy Steel,
52100 grades and are procured from the Steel Mills approved (ISMT,
MUSCO & MUKAND) by SKF and FAG as per their specifications.
We have state of the art, Metallurgical testing lab to carry out all kind
of inspection of the materials received through the above mills. To
ensure the desired quality and consistency we keep track of each and
every lot of steel supply received at our end.

Forging Process
Forging is the process of converting the round bar raw material into
the desired shape and size to make the parts as per the specified
drawings of the client. The hot cut pieces are pressed, punched and
pierced to put through rolling into the required size. All forging press
lines are highly flexible, which gives the company the inherent
advantage to simultaneously meet different customer demands and
optimize capacity utilization.

Computerized Pit Type Electric Annealing Furnace

Sphereodize annealing is process to improve mach inability of
hypereutectoid steel. This process will change the spherical or globular form
of carbide in a erratic matrix which makes the machining easy. The process
is called Spheroid zing. The benefits of a Sphereodize annealing are
improved ductility, Removal of residual stresses that result from cold
working or machining, Grain refinement. Annealing reduces the hardness;
yield strength and tensile strength of the steel.

CNC (Computer Numerical Controlled) Machining

The machine shop at Ravi Technoforge has inbuilt versatile capacities. We
have installed a series of best of the breed CNC turning machines to
maintain quality, accuracy and productivity. Our state-of-the-art machining
facility is the largest of its kind and added to this are our flawless Inspection
and Testing facility that further take manufacturing standards to levels of
excellence.

Crack Detector Machine and Steel Grade sorting machine

Crack detector machine are for to check any possible crack within the forged
part. We do cent per cent MPI test on all forged products. The experienced
manpower in the processing division is qualified for MPI- Level II
certification. Steel grade sorting is carried out to remove any possible
mixing of materials during stacking of RM or at forging shop. During this
operation any material mixed up other than the specified material is
identified and removed from the forged parts.

Quality - Physical Inspection

Inspections of pre-turned races are done randomly and continuous dimension
inspection is done during turning process. 100% Crack Detection testing,
100% Visual inspection for dent, forging sports, rust & Burr Page No.
21AITS, DEPARTMENT OF MANAGEMENT of turned races is done.

Quality - Laboratory Inspection

Ravi Technoforge strives continuously to improve its Quality standards to
satisfy the need & expectations of the customers by establishing effective
process control & Prevention Techniques and by supplying quality assured
goods on time. The tests are conducted as per I.S. & A.S.T.M. standards in
the Laboratory, such as Chemical Composition, Inclusion Rating, Carbide,
Grain Size and other tests.

Final Products
Over last 2 decades Ravi Technoforge Pvt. Ltd has expertise the art of
manufacturing high quality rings. The rings include Ball bearings, tapered,
spherical and cylindrical rings. In addition to this the rings manufactured at
Ravi Technoforges state-of-art production facility is capable of producing
Railway bearing components and spacers with operations of drilling, turning
and marking. Ravi Technoforges expertise lies in grasping the exact
requirement of the client and exceeding the expectations by producing
products that exactly suit customer needs

2. Main Product of Company

Product of the Company Ravi Techno forge Pvt. Ltd.
manufacture various types of hot forged rings machined in CNC for
bearing races like Ball bearings, Tapered bearings, Spherical
bearings, Railway bearing components. The plant manufacturing
production capacities for forged and turned rings are as follows.
Dimensional Range of Product (Forged & Turned Rings)
particular
Outer Diameter

Min

Max

30 MM

500 MM

20 MM

450 MM

20 MM

200 MM

Inner Diameter
Width

3. Plant Layout
The ability to design and operate manufacturing facilities
that can quickly and effectively adapt to changing technological and
market requirements is becoming increasingly important to the
success of any manufacturing organization. In the face of shorter
product life cycles, higher product variety, increasingly unpredictable
demand, and shorter delivery times, manufacturing facilities
dedicated to a single product line cannot be cost effective any longer.
Investment efficiency now requires that manufacturing facilities be
able to shift quickly from one product line to another without major
retooling, resource reconfiguration, or replacement of equipment
.
Investment efficiency also requires that manufacturing
facilities be able to simultaneously make several products so that
smaller volume products can be combined in a single facility and that
fluctuations in product mixes and volumes can be more easily
accommodated. In short, manufacturing facilities must be able to
exhibit high levels of flexibility and robustness despite significant
changes in their operating requirements.

In industry sectors, it is important to manufacture the products which

have good quality and meet customers demand. This action could be
conducted under existing resources such as employees, machines and
other facilities. However, plant layout improvement, could be one of
the tools to response to increasing industrial productivity. Plant layout
design has become a fundamental basis of todays industrial plants

which can influence parts of work efficiency. It is appropriately

HR
DEPARTMENT

1. Introduction
HR department is a most important department of company. Ravi
technoforgepvt ltd department is drive of company who runs business
very decently. HR department is concerned with human relation. It is
concerned with the satisfaction of labour & worker through
motivational tools.
A system is an organized whole, consisting of interrelated and
interdependent parts. A business enterprise is an open adaptive system
describing the principal elements of the input-transformation-output
system operating in its environment.

During the whole training period in Ravi TechnoforgePvt Ltd., I

found that there is a harmonious relationship between employees and
management. How the various phases of personnel manager are
handling
At the ravi technoforges the total number of employeesis a
1012and thats a divided into following under his ability they shows a
following.

Particular

Ratio of employees

Total employees

Unskilled

5%

51

Semi skilled

60%

607

Skilled

35%

354

100%

1012

TOTAL

2.Requirement, Selection process and

induction

ecruitment is the process of searching for prospective employees and

stimulation them to apply for jobs in the organization. Ravi Techno forge
Pvt. Ltd. used their two types of recruitment.

In internal sources are used which are most obvious. There include are
recruited from within the organization
1. Promotion of employees
2. Transfer of an employee which higher post than current
3. Employs relatives
External method employees are recruited from outside sources or through
agencies for recruiting personnel.
1) Campus interview
2) Private institutions
3) Employment agencies

 Minimum qualification: Ravi Technoforge Pvt. Ltd. Following recruitment

policy
1. For staff vacancy -- Graduation in BBA AND BCOM
2. For production & project planning staff -- Graduation
3. For operation job B.E., DIPLOMA, AND ITI
4. Age limit minimum 21 years
5. Experience for staff vacancy & production project
planning vacancy minimum 3 and 4 year experience is
necessary and for operation job 5 to 6 months experience
is require.

 Selection
RTF selection procedure for blue collar force is as per labor laws.
For recruit of labor in the company it is essential that he should acquire the
certificate of ITI examination. Workers are selected by the concern
supervisor and the assistant personal managers. White color job refers to the
selection of officers and managers. For this purpose the RTF is largely
depend upon the fresh candidate and for that the company is following the
formal selection procedure as follow
a. Application blank
b. Interview
c. Employment test
d. Reference
e. Final selection
Document to be collected at the time of joining Induction is the
process of introducing new employee to his job, his department, his follow
worker etc. The new employee must also be introduce about the working
condition, rules and regulation

3.Training and development process

raining is a process of learning a sequence of programmed behavior. It

is application of knowledge. It gives people an awareness of the value &

procedure to guide their behavioral. It attempts to improve their performance
on current job. Training is an act of increasing the knowledge a skill of an
employee for doing a particular job. Development is a long term educational
process. Utilizing a systematic & organized procedure by which managerial
personnel learn conceptual & theoretical knowledge for general purpose. For
RTF, training is one of the important objectives, and training is mandatory
for making person confident, suitable and aware. In case of workmen,
training is given on safety, housekeeping, quality improvement, skill
improvement, multi skilling, awareness discipline, behavior, conduct
awareness discipline, behavior, conduct rules is being given. In case of staff
category, the training areas are skills development, attitudinal having
motivation, awareness of role in responsibilities, improvement of department
functions is treaded. Training is generally given by human resource manager
regarding some topics, and for practical training to the technical staff experts
are hired. Training programmed are conducted frequently in the company
like,
TS (Technical Specification) certificate related training
Work related training
Training for quality maintenances

4. Promotion and transfer policy

Policy 111 Promotions and Transfer

here are two types of promotions and transfers: internal and interdepartmental. An intern

to a position of a higher grade level within the same department or work unit. An interdepartm
move to a position of a higher grade level in another department or work unit.

RTF its employees to take advantage of professional development and advancement opportun
transfer or promotion opportunities. Those seeking transfer or promotion should bear in mind
some personal risk because once transferred, the employee relinquishes all rights to his or her
interdepartmental transfer or promotion also requires an employee to serve a ninety (90) calen
period, which does not affect access to benefit eligibility. Therefore, sufficient thought should
goals and to building a record of loyalty and longevity before requesting a transfer.

An employee must satisfactorily complete one year of continuous service before requesting a
unusual circumstances. Employees receiving any written warnings within the past 12 months,
performance evaluations or who are on disciplinary probation may not be eligible for transfer

The effective date of promotion and/or transfer must be at the beginning of a pay week for no

Transfer applications are reviewed by the Human Resources recruiters following the same pro
applications from external candidates.

For additional information on procedures for employee transfers, see Employee Transfer Guid

5. Time keeping system

There are number of employees working in a large organization RTF has a

shift and department fill up their working presence in the keeping system.
The time keeping system is under
Administration: -

10am to 6pm

Workshop: - 2 ship at 8 hours

1st ship

8.00am to 4.00pm

2nd ship

4.00pm to 12.00am

Recess time

1st ship

12:00 am to 1:00pm

2nd ship

8.00 pm to 9.00 pm

Wednesday is the off day in the unit

In RTF the function of time keeping follows by the offers is as under
It makes the note of presence & absence of employees by the figure
print
It makes the note of employees who leave the organization during or
before duty time
It also makes the note of employees who do overtime for work
It keeps the record of employees on leave and also the reason of
leave
And at the end of every month it makes the total presence or absence of the
employee is also found out. Then this information is also given to the salary
& wages department

6. Worker facilities
Many small-business owners mistakenly believe they cannot afford to offer
benefits. But while going without benefits may boost your bottom line in the short
run, than penny-wise philosophy could strangle your business's chances for longterm prosperity. "There are certain benefits good employees feel they must have,"
says Ray Silverstein, founder of PRO, President's Resource Organization, a smallbusiness advisory network.
Heading the list of must-have benefits is medical insurance, but many job
applicants also demand a retirement plan, disability insurance and more. Tell these
applicants no benefits are offered, and often top-flight candidates will head for the
door.
The positive side to this coin: Offer the right benefit, and your business may just
jump-start its growth. "Give employees the benefits they value, and they'll be more
satisfied, miss fewer workdays, be less likely to quit, and have higher commitment
to meeting the company's goals," says Joe Lineberry, a senior vice president at
Aon Consulting, a human resources consulting firm. "The research shows that
when employees feel their benefits needs are satisfied, they're more productive."

Benefit Basics
The law requires employers to provide employees with certain benefits. You must:

Give employees time off to vote, serve on a jury and perform military
service.
Comply with all workers' compensation requirements.

Withhold FICA taxes from employees' paychecks and pay your own portion
of FICA taxes, providing employees with retirement and disability benefits.

Pay state and federal unemployment taxes, thus providing benefits for
unemployed workers.

Contribute to state short-term disability programs in states where such

programs exist.

Comply with the Federal Family and Medical Leave (FMLA).

You are not required to provide:

Retirement plans

Health plans (except in Hawaii)

Dental or vision plans

Life insurance plans ,Paid vacations, holidays or sick leave

In reality, however, most companies offer some or all of these benefits to

stay competitive.
Most employers provide paid holidays for New Year's, Memorial Day,
Independence Day, Labor Day and Thanksgiving day and Christmas day. Many
employers also either allow their employees to take time off without pay or let
them use vacation days for religious holidays. (See more on time off in "The LowCost Benefits of Offering Time Off" ).
Most full-time employees will expect one to two weeks paid vacation time per
year. In explaining your vacation policy to employees, specify how far in advance
requests for vacation time should be made, and whether in writing or verbally.
There are no laws that require employers to provide funeral leave, but most do
allow two to four days' leave for deaths of close family members.
The federal Family and Medical Leave Act (FMLA) requires employers to give
workers up to 12 weeks off to attend to the birth or adoption of a baby, or the
serious health condition of the employee or an immediate family member. After 12
weeks of unpaid leave, you must reinstate the employee in the same job or an
equivalent one. The 12 weeks of leave does not have to be taken all at once; in
some cases, employees can take it a day at a time.
In most states, only employers with 50 or more employees are subject to the
Family and Medical Leave Act. However, some states have family leave laws that
place family leave requirements on businesses with as few as five employees. To
find out your state's requirements, contact you state labor department.

6. Employees welfare &satisfaction

Employee Welfare To motivate the employees and to raise their morale
it becomes very necessary for every company to perform the activities which
can be helpful in the achievement of this motive and there by the efficiency
and satisfaction of the employee can be raised accordingly. Employee
welfare helps in improve the recruitment, morale, loyalty, reduce the labour
turnover and absenteeism, increase employee productivity, improve
industrial relations and also help in measuring the goodwill and public
image of the company. Employees benefits are available to all based on their
membership organization. The purpose of such benefits & services is to
retain people in the organization.
Welfare activities at RTF
First-aid-boxes are kept at each department.
Safety shoes, goggles, nose mask, fans where required, quality
uniforms etc. are given for protection and safety.
Provident fund to the experienced workers
Insurance policies
Bonus is given once in a year.
Transportation facility
Good sanitary facility
Housing facilities
Celebrations of festivals

INDEX
Sr. No.

Particulars

Introduction

Product related strategy

Channel of distribution

Sales promotion and advertisement

International Market

Page No.

1- I N T R O D U C T I O N
In modern competitive age, Marketing plays an important role in
the business for the accomplishment of certain goal. Someone truly
defines, Nothing happens our economy until somebody sells
something. It states the importance of the marketing. According to
PHILIP KOTLER, Marketing as the human activity directed at
satisfying needs and wants through exchange process. Every industry
is in search of profitable market for its product.
Marketing department is the Eye of the organisation.
Marketing management may be defined as a process of management
of marketing programs for accomplishing organisational goals and
objectives. Marketing management represents an important functional
area of business management efforts for the flow of goods and
services from the procedure to the consumers.
Marketing is the creation and delivery of standards of living to
the society. Marketing management represents marketing concepts in
action i.e. preplanned demand management under customer oriented
marketing philosophy.
In this competitive age, each firm tries to increase sales volume
and market reputation by providing consumer satisfaction and quality
products.

2 Production Related stetergy

Ravi Technoforge Pvt. Ltd. formerly known as Saurashtra Iron Forging

Pvt. Ltd. actively deals into Engineering & manufacturing of hot forged
and CNC machined components since 1992. The company produces a
wide range of complex or simple components in a diverse range of
materials. We are one of the leading manufacturer of Bearing rings and
supplier to leading multinational companies like SKF, FAG, TATA,
TIMKEN are few to be named. Our main exports are to Europe and USA
with a track record of ZERO DEFECT and GREEN FLOW supply to all
the companies.
Forging is the term for shaping metal by using localized compressive
forces. It is one of the oldest known metalworking processes. Forging
was done historically by a smith using hammer and anvil, and though
the use of water power in the production and working of iron dates to
the 12th century, the hammer and anvil are not obsolete. The smithy has
evolved over centuries to the forge shop with engineered processes,
production equipment, tooling, raw materials and products to meet the
demands of modern industry. In modern times, industrial forging is done
either with presses or with hammers powered by compressed air,
electricity, hydraulics or steam.
We look forward to have an opportunity to serve you with our fullest
zeal, vigour& dedication, looking forward to develop a mutually
beneficial & long term happy business relationship.

3 Channel of Distribution
Marketing channels are a set of interdependent organization involved in the
process of making a product or services available for use or consumption. RTF
has domestic as well as international channel of distribution because the
company is exploring its consumption to abroad also,
The customer of RTF directly sells contact the company to purchase the good
and the company directly sells to customer also. The company doesnt have any
middleman to sell the goods. The company has 0 (Zero) level channel of
distribution.

4 Sales promotion and advertisement

Sales promotion is one of the five aspects of the promotional mix. (The other 4 parts
of the promotional mix are advertising,personal selling, direct
marketing and publicity/public relations.) Media and non-media marketing
communication are employed for a pre-determined, limited time to increase consumer
demand, stimulate market demand or improve product availability. Examples
include contests, coupons, freebies, loss leaders, point of
purchase displays, premiums, prizes, product samples, and rebates.
Sales promotions can be directed at either the customer, sales staff,
or distribution channel members (such as retailers). Sales promotions targeted at
the consumer are called consumer sales promotions. Sales promotions targeted at
retailers and wholesaleare called trade sales promotions. Some sale promotions,
particularly ones with unusual methods, are considered gimmicks by many.

dvertising is an audio or visual form of marketing communication that employs

an openly sponsored, non personal message to promote or sell a product, service or

idea. Sponsors of advertising are often businesses who wish to promote
their products or services. Advertising is differentiated from public relations in that an
advertiser usually pays for and has control over the message. It is differentiated from
personal selling in that the message is non personal, i.e., not directed to a particular
individual. Advertising is communicated through various mass media, including old
media such as newspapers, magazines, Television, Radio, outdoor advertising or direct
mail; or new media such as search results, blogs, websites or text messages. The
actual presentation of the message in a medium is referred to as an advertisement or
"ad".

RTF is not done advertisement at this time, so, we can

consider as a not advertising strategy.

5 International Markets (optional)

Internal National Marketing Internationally marketing means the dealing
between two or more countries with agreement for the product. The rapid
growth & survival of RTF owns to its large international pattern. Due to
growing competition in the domestic market & earns the profit by this way they
also concentrate its attention towards overseas marketing. RTF company expert
about 25 % to 30% of its total production into different countries which is as
under
Europe,
USA,
Japan,
Italy, and
Australia
We also export our rings to Slovakia through TATA TACO, Pune

Some of Our Valued Customers

Customer
Well-equipped Plant, ISO/TS 16949 base quality, experienced & skilled team of
professionals and timely delivery added the following valuable names to our
client list.
SKF Bearing, India, Europe & USA
FAG Bearing, India
INA Bearing, India
TATA Bearing, India
TACO, India
AEC Bearing, India
KANSARA Engineers Pvt. Ltd.

Suppliers
The lists of suppliers are as under
Rastruya Ispat Nigam Ltd.
Mukund Steel
TISCO (Tata iron and steel company)
MUSCO
Sail (Steel Authority Of India Ltd.)

FINANCE
DEPARTMENT

Sr. No.

Particulars

Introduction

Means of finance

Capital structure

Profit Loss A/C

Balance sheet

Index

Page No.

1 Introduction
Finance is the science of funds management. Finance includes saving
money and often includes lending money. The field of finance deals with the
concepts of time, money and risk and how they are interrelated. It also deals
with how money is spent and budgeted. Meaning of financial management.

Financial Management means planning, organizing, directing and

controlling the financial activities such as procurement and utilization of f ends
of the enterprise. It means applying general management principles to financial
resources of the enterprise.

2 Means of Finance
Businesses choose from among various sources of finance depending
upon the amount of capital required and the duration for which it is needed.
Sources of finance means a place from where a company gets their finance. 1.
Short-term financial requirements: This required meeting working capital needs.
They are usually for a period up to one year. 2. Long-term financial
requirements: These funds are required for meeting the fixed capital
requirements of the business. They are required for a period exceeding one year.
In RTF, the finance is usually generated from:
Capital fund
Owners fund
Reserve & surplus
Loan funds:
Secured loans
Unsecured loans
Security deposit
Directors deposit
Inter corporate deposit

3 Capital Structure
Capital structure refers to the mix of long term sources of
fund such as debentures, long term debentures, preference share capital and
equity share capital including reserves and surplus. In other words it is also
called as proportion of different long term sources of fund to the total
capitalization to the firm. It is being increasingly realized that company should
plan its capital structure to minimize the use of funds, to be able to adopt mere
easily to the changing conditions and to minimize overall cost if capital.

4.Profit & Loss A/c

Ravi Techno forge Pvt.Ltd
Standalone Profit & Loss account

------------------- in Rs. Cr. ------------------Mar '16

Mar '15

Mar '14

Mar '13

Mar '12

12 mths

12 mths

12 mths

12 mths

15 mths

1,120.74

967.11

758.78

688.52

891.04

58.83

38.14

38.64

0.00

60.28

1,061.91

928.97

720.14

688.52

830.76

2.65

5.94

10.82

5.48

20.33

20.61

16.36

3.81

1.53

28.34

1,085.17

951.27

734.77

695.53

879.43

698.41

606.81

477.31

444.40

544.44

Power & Fuel Cost

17.09

10.65

7.92

7.60

9.83

Employee Cost

68.08

66.79

52.89

52.27

61.28

Miscellaneous Expenses

136.43

127.36

114.27

112.31

137.23

Total Expenses

920.01

811.61

652.39

616.58

752.78

Mar '16

Mar '15

Mar '14

Mar '13

Mar '12

12 mths

12 mths

12 mths

12 mths

15 mths

Operating Profit

162.51

133.72

71.56

73.47

106.32

PBDIT

165.16

139.66

82.38

78.95

126.65

0.92

0.57

0.89

1.29

1.22

164.24

139.09

81.49

77.66

125.43

22.46

16.76

15.81

13.91

14.88

Profit Before Tax

141.78

122.33

65.68

63.75

110.55

PBT (Post Extra-ord Items)

141.78

122.33

65.68

63.75

110.55

Tax

49.89

41.62

20.94

19.51

29.90

Reported Net Profit

91.91

80.69

44.75

44.24

80.66

Total Value Addition

221.59

204.81

175.07

172.19

208.33

Equity Dividend

6.80

20.40

44.19

13.60

127.44

Corporate Dividend Tax

1.42

4.18

7.51

2.31

20.68

Shares in issue (lakhs)

679.75

680.00

680.00

637.35

637.35

Earning Per Share (Rs)

13.52

11.87

6.58

6.94

12.66

Equity Dividend (%)

10.00

30.00

65.00

20.00

200.00

Book Value (Rs)

76.81

64.48

56.22

53.57

49.13

Income
Sales Turnover
Excise Duty
Net Sales
Other Income
Stock Adjustments
Total Income
Expenditure
Raw Materials

Interest
PBDT
Depreciation

Per share data (annualised)

5.Balance sheet
RAVI Technoforge Pvt.Ltd
Standalone Balance Sheet

------------------- in Rs. Cr. ------------------Mar '16

Mar '15

Mar '14

Mar '13

Mar '12

12 mths

12 mths

12 mths

12 mths

15 mths

Total Share Capital

67.99

67.99

67.99

63.72

63.72

Equity Share Capital

67.99

67.99

67.99

63.72

63.72

Reserves

454.14

370.46

314.34

277.74

249.40

Networth

522.13

438.45

382.33

341.46

313.12

Unsecured Loans

4.31

2.52

3.24

0.00

14.78

Total Debt

4.31

2.52

3.24

0.00

14.78

526.44

440.97

385.57

341.46

327.90

Mar '16

Mar '15

Mar '14

Mar '13

Mar '12

12 mths

12 mths

12 mths

12 mths

15 mths

Gross Block

353.59

304.95

280.42

251.55

241.81

Less: Accum. Depreciation

218.06

198.10

183.91

172.39

162.15

Net Block

135.53

106.85

96.51

79.16

79.66

Capital Work in Progress

20.87

26.81

25.57

25.70

10.22

Investments

38.38

16.68

23.35

31.87

65.90

Inventories

185.94

167.46

136.76

140.33

147.58

Sundry Debtors

194.22

174.22

148.57

129.43

109.35

33.38

23.72

20.15

14.04

11.78

Total Current Assets

413.54

365.40

305.48

283.80

268.71

Loans and Advances

92.48

69.65

48.78

42.59

34.84

Total CA, Loans & Advances

506.02

435.05

354.26

326.39

303.55

Current Liabilities

142.28

122.38

96.77

87.75

117.29

32.10

22.05

17.36

33.92

14.14

Total CL & Provisions

174.38

144.43

114.13

121.67

131.43

Net Current Assets

331.64

290.62

240.13

204.72

172.12

Total Assets

526.42

440.96

385.56

341.45

327.90

Contingent Liabilities

84.01

27.45

23.96

22.47

35.47

Book Value (Rs)

76.81

64.48

56.22

53.57

49.13

Sources Of Funds

Total Liabilities

Application Of Funds

Cash and Bank Balance

Provisions

Majority of the employees are absenting due to ailment and health problems.
Majority of the employees has said they are paid worth of their work.
Majority of the employees has said that there is no strict action against
absenteeism.
Most of the workers do not intimate their senior regarding their leaves.
Though there are limitations the personal department is taking special care to
frame certain policies and procedures that would reduce absenteeism and
increase the labor turn over.
Majority of workers is facing problems in 1st shift the company had to take
necessary steps to reduce the problems.
Majority of workers never got appreciation for their punctuality in the
organization. So, The Management must think upon this aspect

The Ravi Technoforge Are Now A Days Thaey Some More And More Work
Effective And Work Effective Hios Employees
In