INDUSTRY PROFILE

1. India has a strong and vibrant banking sector comprising state-owned

banks, private sector banks, foreign banks, financial institutions and regional
banks including cooperative banks, rural banks and local area banks. In
addition there are non-banking financial companies (NBFCs), housing
finance companies, Nidhi companies and chit fund companies which play
the role of financial intermediaries. Since the launch of the economic
liberalisation and global programme in 1991, India has considerably relaxed
banking regulations and opened the financial sector for foreign investment.
India is also committed to further open the banking sector for foreign
investment in pursuance to its commitment to the World Trade Organisation
(WTO). As monetary authority of the country, the Reserve Bank of India
(RBI) regulates the banking industry and lays down guidelines for day-to-
day functioning of banks within the overall framework of the Banking
Regulation Act, 1949, Foreign Exchange Management Act, 1999 and
Foreign Direct Investment (FDI) policy of the government.
State-owned banks
The Indian banking sector is dominated by 28 state-owned banks. The State
Bank of India (SBI) in the largest bank in the country and along with its
seven associate banks has an asset base of about Rs. 7,000 billion
(approximately US$150 billion). The other large public sector banks are
Punjab National Bank, Canara Bank, Bank of Baroda, Bank of India and
IDBI Bank. The public sector banks have overseas operations with Bank of
Baroda , subsidiaries, joint ventures and representative offices outside India,
followed by SBI (45 overseas branches/offices) and Bank of India (26
overseas branches/offices). Indian banks, including private sector banks,
have 171 branches/offices abroad. SBI is present in 29 countries followed by
Bank of Baroda (20 countries) and Bank of India (14 countries). Private
sector banks India has 29 private sector banks including nine new banks
which were granted licences after the government liberalised the banking
sector. Some of the well known private sector banks are ICICI Bank, HDFC
Bank and Indus Ind Bank. Yes Bank is the latest entrant to the private sector
banking industry. In terms of reach the private sector banks with an asset of
over Rs 5,700 billion (about US$124 billion) operate through a network of
6,500 branches and over 7,500 ATMs. Foreign banks As many as 29 foreign
banks originating from 19 countries are operating in India through a network
of 258 branches and about 900 ATMs. With total assets of more than Rs
2,000 billion (about 44 billion US dollars) they are present in 40 centres
across 19 Indian states and Union Territories.
ORGANIZATION PROFILE
 2. ORGANIZATION PROFILE

HDFC Bank was incorporated in the year of 1994 by

Housing Development Finance Corporation Limited (HDFC), India's premier
housing finance company. It was among the first companies to receive an 'in
principle' approval from the Reserve Bank of India (RBI) to set up a bank in the
private sector. The Bank commenced its operations as a Scheduled Commercial
Bank in January 1995 with the help of RBI's liberalization policies.

In a milestone transaction in the Indian banking industry,

Times Bank Limited (by Bennett, Coleman & Co. / Times Group) was merged with
HDFC Bank Ltd., in 2000. This was the first merger of two private banks in India.
As per the scheme of amalgamation approved by the shareholders of both banks and
the Reserve Bank of India, shareholders of Times Bank received 1 share of HDFC
Bank for every 5.75 shares of Times Bank.

In 2008 HDFC Bank acquired Centurion Bank of

Punjab taking its total branches to more than 1,000. The amalgamated bank emerged
with a strong deposit base of around Rs. 1,22,000 crore and net advances of around
Rs. 89,000 crore. The balance sheet size of the combined entity is over Rs. 1,63,000
crore. The amalgamation added significant value to HDFC Bank in terms of
increased branch network, geographic reach, and customer base, and a bigger pool of
skilled manpower.

PROMOTERS:

HDFC Bank was incorporated in the year of 1994 by

Housing Development Finance Corporation Limited (HDFC), India's premier
housing finance company. It was among the first companies to receive an 'in
principle' approval from the Reserve Bank of India (RBI) to set up a bank in the
private sector.The Bank commenced its operations as a Scheduled Commercial Bank
in January 1995 with the help of RBI's liberalization policies.

In a milestone transaction in the Indian banking industry, Times Bank Limited

(promoted by Bennett, Coleman & Co. / Times Group) was merged with HDFC
Bank Ltd., in 2000. This was the first merger of two private banks in India. As per
the scheme of amalgamation approved by the shareholders of both banks and the
Reserve Bank of India, shareholders of Times Bank received 1 share of HDFC Bank
for every 5.75 shares of Times Bank.

In 2008 HDFC Bank acquired Centurion Bank of Punjab taking its

total branches to more than 1,000. The amalgamated bank emerged with a strong
deposit base of around Rs. 1,22,000 crore and net advances of around Rs. 89,000
crore. The balance sheet size of the combined entity is over Rs. 1,63,000 crore. The
amalgamation added significant value to HDFC Bank in terms of increased branch
network, geographic reach, and customer base, and a bigger pool of skilled
manpower.

Business Focus:

HDFC Bank's mission is to be a World-Class Indian Bank.

The objective is to build sound customer franchises across distinct businesses so as
to be the preferred provider of banking services for target retail and wholesale
customer segments, and to achieve healthy growth in profitability, consistent with
the bank's risk appetite. The bank is committed to maintain the highest level of
ethical standards, professional integrity, corporate governance and regulatory
compliance. HDFC Bank's business philosophy is based on four core values -
Operational Excellence, Customer Focus, Product Leadership and People.

CBoP & Times Amalgamation:

On May 23, 2008, the amalgamation of Centurion Bank of

Punjab with HDFC Bank was formally approved by Reserve Bank of India to
complete the statutory and regulatory approval process. As per the scheme of
amalgamation, shareholders of CBoP received 1 share of HDFC Bank for every 29
shares of CBoP.
 The merged entity will have a strong deposit base of around
Rs. 1,22,000 crore and net advances of around Rs. 89,000 crore. The balance sheet
size of the combined entity would be over Rs. 1,63,000 crore. The amalgamation
added significant value to HDFC Bank in terms of increased branch network,
geographic reach, and customer base, and a bigger pool of skilled manpower.

In a milestone transaction in the Indian banking industry,

Times Bank Limited (another new private sector bank promoted by Bennett,
Coleman & Co. / Times Group) was merged with HDFC Bank Ltd., effective
February 26, 2000. This was the first merger of two private banks in the New
Generation Private Sector Banks. As per the scheme of amalgamation approved by
the shareholders of both banks and the Reserve Bank of India, shareholders of Times
Bank received 1 share of HDFC Bank for every 5.75 shares of Times Bank.

Distribution of network:

HDFC Bank is headquartered in Mumbai. The Bank at

present has an enviable network of over 1412 branches spread over 528 cities across
India. All branches are linked on an online real-time basis. Customers in over 500
locations are also serviced through Telephone Banking. The Bank's expansion plans
take into account the need to have a presence in all major industrial and commercial
centres where its corporate customers are located as well as the need to build a
strong retail customer base for both deposits and loan products. Being a
clearing/settlement bank to various leading stock exchanges, the Bank has branches
in the centres where the NSE/BSE have a strong and active member base.

The Bank also has a network of about over 3295 networked ATMs across these
cities. Moreover, HDFC Bank's ATM network can be accessed by all domestic and
international Visa/MasterCard, Visa Electron/Maestro, Plus/Cirrus and American
Express Credit/Charge cardholders.

HDFC Banks services:

HDFC Bank offers a wide range of commercial and

transactional banking services and treasury products to wholesale and retail
customers. The bank has three key business segments:

 Wholesale Banking Services:

The Bank's target market ranges from large, blue-chip manufacturing

companies in the Indian corporate to small & mid-sized corporate and agri-
based businesses. For these customers, the Bank provides a wide range of
commercial and transactional banking services, including working capital
finance, trade services, transactional services, cash management, etc. The bank
is also a leading provider of structured solutions, which combine cash
management services with vendor and distributor finance for facilitating
superior supply chain management for its corporate customers. Based on its
superior product delivery / service levels and strong customer orientation, the
Bank has made significant inroads into the banking consortia of a number of
leading Indian corporates including multinationals, companies from the
domestic business houses and prime public sector companies. It is recognised as
a leading provider of cash management and transactional banking solutions to
corporate customers, mutual funds, stock exchange members and banks.

 Retail Banking Services:

The objective of the Retail Bank is to provide

its target market customers a full range of financial products and banking
services, giving the customer a one-stop window for all his/her banking
 requirements. The products are backed by world-class service and delivered to
customers through the growing branch network, as well as through alternative
delivery channels like ATMs, Phone Banking, NetBanking and Mobile
Banking.

The HDFC Bank Preferred program for high net worth individuals,
the HDFC Bank Plus and the Investment Advisory Services programs have
been designed keeping in mind needs of customers who seek distinct financial
solutions, information and advice on various investment avenues. The Bank
also has a wide array of retail loan products including Auto Loans, Loans
against marketable securities, Personal Loans and Loans for Two-wheelers. It is
also a leading provider of Depository Participant (DP) services for retail
customers, providing customers the facility to hold their investments in
electronic.

HDFC Bank was the first bank in India to launch an International

Debit Card in association with VISA (VISA Electron) and issues the
MasterCard Maestro debit card as well. The Bank launched its credit card
business in late 2001. By March 2009, the bank had a total card base (debit and
credit cards) of over 13 million. The Bank is also one of the leading players in
the “merchant acquiring” business with over 70,000 Point-of-sale (POS)
terminals for debit / credit cards acceptance at merchant establishments. The
Bank is well positioned as a leader in various net based B2C opportunities
including a wide range of internet banking services for Fixed Deposits, Loans,
Bill Payments, etc.

Capital structure:

As on 31st March, 2009 the authorised share capital of HDFC Bank

is Rs. 550 crore. The paid-up capital as on the said date is Rs. 425, 38, 41,090/-
(42, 53, 84,109 equity shares of Rs 10/- each). The HDFC Group holds 19.38% of
the Bank's equity and about 17.70 % of the equity is held by the ADS Depository
(in respect of the bank's American Depository Shares (ADS) Issue). 27.69 % of
 the equity is held by Foreign Institutional Investors (FIIs) and the Bank has about
5,48,774shareholders.

The shares are listed on the Bombay Stock Exchange Limited and
the National Stock Exchange of India Limited. The Bank's American Depository
Shares are listed on the New York Stock Exchange (NYSE) under the symbol
'HDB' and the Bank's Global Depository Receipts (GDRs) are listed on
Luxembourg Stock Exchange under ISIN No US40415F2002.

HDFC Management:

W2Mr. Jagdish Capoor took over as the bank's Chairman in July 2001. Prior to this,
Mr. Capoor was a Deputy Governor of the Reserve Bank of India.

The Managing Director, Mr. Aditya Puri, has been a professional banker for over 25
years and before joining HDFC Bank in 1994 was heading Citibank's operations in
Malaysia.
The Bank's Board of Directors is composed of eminent individuals with
a wealth of experience in public policy, administration, industry and commercial
banking. Senior executives representing HDFC are also on the Board.
Senior banking professionals with substantial experience in India and
abroad head various businesses and functions and report to the Managing Director.
Given the professional expertise of the management team and the overall focus on
recruiting and retaining the best talent in the industry, the bank believes that its
people are a significant competitive strength.
Achievements:

HDFC Bank began operations in 1995 with a simple mission:

to be a "World-class Indian Bank". We realised that only a single-minded focus on
product quality and service excellence would help us get there. Today, we are proud to
say that we are well on our way towards that goal.

It is extremely gratifying that our efforts towards providing customer

convenience have been appreciated both nationally and internationally.

 Avaya Global Connect 2010- Customer Responsiveness Award - Banking &

Financial Services category
 Financial Express - Ernst Young Survey 2009-10- Best New Private Sector Bank
 Asian Banker Excellence Awards 2009- Best Retail Bank in India
 Excellence in Automobile Lending
 Technology Implementation
 The Asset Triple A Awards
 Best Cash Management Bank in India
 Euro money Private Banking and Wealth Management Poll 2010
 Best Local Bank in India (second year in a row)
 Best Private Banking Services overall (moved up from No. 2 last year)
 SPJIMR Marketing Impact Awards (SMIA) 2010- 2nd Prize
  Business Today Best Employer Survey- Listed in top 10 Best Employers in the
country

HDFC Board Of Directors;

Mr. Jagdish Capoor Mr. Ashim Samanta

Mr.C M Vasudev
Mr. Aditya Puri

Mr. Paresh Sukthankar

Mrs. Renu Karnad

Mr. Gautam Divan

Mr. Keki M. Mistry

Dr. Pandit Palande

Mr. Arvind Pande
HDFC COMPETITORS

HDFC COMPETIORS
HDFC Products:

1. Current Account

2. Savings Account

a. Savings Regular Account

b. Savings Max Account
c. Kids Advantages Account
d. Senior Citizens Account

Current Account:

I understand that as per extant Reserve Bank of India guidelines’, opening of

any current account requires declaration of existing credit facilities with any of the
Bank's branches or any other bank.

I shall declare details of any such Credit facilities enjoyed with any Bank in
the Account Opening Form, as per the required format therein. I undertake to obtain
the requisite No Objection Certificate/s from such Bank/s and hand it/them over to
you before the account gets opened.

I agree to repay to the Bank on demand, unconditionally, the amounts of

overdrafts that the Bank may grant to me from time to time, together with interest
accrued thereon. I agree that this does not imply that the Bank is bound to grant me
any credit facility whatsoever.
Savings Regular Account:

An easy-to-operate savings account that allows you to issue cheques,

draw Demand Drafts and withdraw cash. Check up on your balances from the comfort of
your home or office through Net Banking,

Need money urgently? Withdraw cash from any of the 4,232 ATM centres spread across
the country.     

Features & Benefits

 Wide network of branches and over thousand ATMs to meet all your banking
needs no matter where you are located.
 Bank conveniently with facilities like Net Banking and Mobile Banking-
check your account balance, pay utility bills or stop cheque payment, through
SMS.
 Never overspend- Shop using your International Debit Card that reflects the
actual balance in your savings account.
 Personalised cheques with your name printed on each cheque leaf for
enhanced security.
 Take advantage of Bill Pay, an instant solution to all your frequent utility bill
payments. Instruct for payment over the phone or through the Internet.
 Avail of facilities like Safe Deposit Locker, Sweep-In and Super Saver
 facility on your account.
 Free cash withdrawals on any other Bank's ATM
 Free Payable-at-Par chequebook, without any usage charges upto a limit of
Rs.50, 000/- per month.
 Free Installers for all account holders for lifetime of the account.
 Free Passbook facility available at home branch for account holders
(individuals).
Free Email Statement facility.

Savings Max Accounts:

 Welcome to a world of convenience. Presenting Savings Max account,
loaded with maximum benefits to make your banking experience a pleasure. By
maintaining an average quarterly balance of just Rs. 25,000/- you get a host of premium
services from HDFC Bank absolutely free

Features & Benefits

  Free unlimited transactions: Cash withdrawal and balance enquiry, at all

HDFC Bank ATMs & at all non HDFC Bank domestic ATMs using your
HDFC Bank Debit Card
  Free Gold Debit Card for primary account holder for lifetime of the account.
Gold Debit Card for other account holders at Rs 250/- p.a.
  Free Woman's Advantage/International Debit Card for all account holders for
lifetime of the account.
  Free Payable-at-Par (PAP) chequebook, without any usage charges upto a
limit of Rs. 2 lac per month. Above Rs. 2 lac, charge of Rs.3.50/- per Rs.
1,000/- on the full amount.
  Free demand draft withdraw up to 1, 00,000 per day.
  Self/Third Party Cash Deposit/Withdrawal at non-home branches, upto Rs
50,000/- per day free. Above Rs 50,000 a charge of Rs 2.90 per thousand on
the full amount would be applicable.
  Optional “Money Maximizer” (sweep- out) facility for conversion of your
surplus money into high earning fixed deposits, at the threshold of
Rs.1,25,000/- . In the event of the balance in SavingsMax account exceeding /
reaching Rs.1,25,000/-, the amount in excess of Rs.1,00,000/- will be swept
out in to a Fixed Deposit with a minimum value of Rs.25,000/- for a 1year
1day period *
  Free BillPay & InstaAlerts for all account holders for lifetime of the account.
  Free Monthly Statement of Account.
  50% off on the Locker rental for the 1st year only.
  Folio maintenance charges on Demat account free for first year.
  Free Net Banking, Phone Banking & Mobile Banking.
Kids Advantages Account
 Children these days are way ahead of their times. Make sure your
investments don't fall short.
Now through HDFC Bank's Kid's Advantage Account you can ensure your
child's secured future and fulfil all his dreams in time. The Kid's Advantage
Account presents you a great way to accumulate savings for your child and
provide him the head-start required to succeed in life. It's an account which
grows with your child to meet his future monetary requirements.

Features & Benefits

For their Growing Needs

 Free Education Insurance cover of Rs. 1, 00,000/- in the event of death of the
parent / guardian through vehicular accident by road, rail or air to
safeguard the future of your child.
ATM/International Debit Card will be issued for children between 7-18
years of age in the child's name with your permission. The amount your child
is able to withdraw is Rs. 2,500/- at ATMs or spend Rs. 2,500/- at merchant
locations.
 Free cash withdrawals on any other Bank's ATM
 1 free Personalized cheque book for your child.
 Monitor the transactions of your child's account with the free quarterly
physical statement of account or free monthly Email Statement of account.
 Free Net Banking for you to monitor your child's account.
 Free SMS/Email alerts informing you about the account transactions.
Seinior Citizoins Account:

HDFC Bank appreciates your needs and endeavours, which is why, we present an
account especially dedicated to you, which like a dutiful child will help you fullfil your
needs in the best manner possible.

Features & Benefits

Given below are some of the exclusive privileges you can look forward with the
Senior Citizens Accounts

  Shop with pride with your Easy Shop International Debit Card offered free for
life to the first applicant. Shop (Point of Sale limit) up to Rs.25, 000/- per day.
  Enjoy an enhanced cash withdrawal limit of Rs.25,000/- per day on the Debit
Card for withdrawals at any HDFC Bank ATM
  Free cash withdrawals on any other Bank's ATM
  Payable-at-Par (PAP) chequebooks are issued free. With this facility,
outstation cheques issued by you (for clearing) will be treated as local
cheques, at any HDFC Bank location.
  What's more, enjoy free PAP usage upto Rs.50,000/- per month. A nominal
charge of Re.1/- per 1000 will apply above Rs.50,000/- on the full amount.
  Keep a close eye on your account with the monthly account statements
offered free or Avail of free Passbook facility at your account branch.
  Use the third party cash transaction facility at non-account branches, to have
your near and dear ones deposit / withdraw cash up to Rs.50,000/- per day on
your behalf for free.
 Above Rs 50,000 a charge of Rs 2.90/- per 1000 on the full amount would be
applicable.

HDFC Debit cards:

Credit Cards:

Roles and Responsibilities

As a CSE I required to ensure that all the documentation / account opening formalities
are completed by the customer in your presence.

 To meet this objective to explain to the customer the various benefits distributed.
 To help the customer to complete documentation and application formalities.
 To verify the authenticity of the documents and identify of the customer.
  To ensure strict adherence to know your customer (KYC) norms in all
applications sourced.
 Meet the customer personally for collecting the IP cheque and the AOD. To
ensure that the customer is met up with either at his place of work or at his
residence ONLY.
 To ensure that all mandatory fields are entered properly.
 Keeping a list of acceptable documents required for AOD as a ready reference.
 Maintain a daily register to capture the forms sent to CPU with other required
details for account set up.
 Reconcile the rejected forms from CPU on alternate days.
 Ensure that the photograph submitted for the ID proof is clearly visible. It should
match with the photo on the AOD.
 As well as fulfil the Bank’s seriousness and importance to the process, my
responsibilities would include.
 Original identity and address proof documentation need to be personally seen,
scrutized and verified, and only then the original verified stamp is to be affixed.
 Further, a written confirmation “that the customer has signed the document in
my presence”, needs to be stated and signed.
 Not to accept any smudged or unclear document.
 To maintain quality norms on depletion and for cheque bouncing cases.
 To achieve the set productivity norms for banking and TPP offerings of the
organization.

SWOT Analysis:

Strengths:

 Selling accounts within less span of time being a trainee.

Example:3 accounts(savings)
 Well aware of bangalore.
 Ability to handle customers without Knowing local language.
  Vdsv
 hgfdh
Weakness:
 Difficulty in communicating in english as well as local language.
 Hgxh
 Hhgh
 Hgh

Opportunities:

 Opportunity to Work in a high profile company

 Oppotunity to meet customers with different behaviours.
