PRESTON UNIVERSITY

ISLAMABAD

Entrepreneurship
Assignment # 1

Q 1.Identify One Local Entrepreneur and analyze his/her

success factor and personal attribute

Submitted to

Mr. Israr Khan Raja

Submitted by

Abid Ali Akbar

1434-315005
MBA-IT (2.5)
Quarter Dec-Feb 2017

Submitted Date 15 Dec 2016

Entrepreneur
An entrepreneur is a person who
has possession of a new enterprise, venture or idea and assumes
significant accountability for the inherent risks and the outcome.

ENTERPRENUER IN PAKISTAN

Success Story of an Entrepreneur

Mr. Malik Riaz Owner of the Bahria Town
Background of Malik Riaz

Although Malik Riaz belonged to a wealthy family, his fathers

contracting business collapsed when he was just 19. By that time, he
began his career as a lowly clerk in Islamabad. Although there is no
information available on his educational stream, some close to the
entrepreneur say that he is a real intelligent person. He has been so
poor during the initial years of his marriage that he did not have
money to purchase medicine for his infant daughter. According to
him, he never forgets being poor and that keeps him modest and
generous. In the late 1970s, he was given loan by a friend to invest
in contracting business. Riaz worked day and night for the success of
his business and proved himself as a great business man. With the
passage of time, his business and experience grew and he moved on
to Malaysia for further projects. During his stay at Malaysia, he
decided to introduce a world class luxury housing society in Pakistan
and in the year 1996, he launched Bahria Town.
Malik Riaz Hussain is a Pakistani Real Estate Developer. He is
known for creating Bahria Town, one of Asia's largest planned
communities. Bahria Town, set between the capital Islamabad and its
sister city Rawalpindi, is the "masterpiece" of his 40-year career, a
$6 billion project. The nine phases: too vast to fully appreciate
without standing on one of the plateaus that overlook them, will one
day mesh together into a planned residential city for 1 million
people. The project broke ground in 1996, and already, many of the

50,000 luxury properties in the development are owned by wealthy

Pakistan expatriates who swooped into Bahria Town after 9/11 to buy
second homes amid fears they would be driven out of places like
London, New York and Los Angeles. Equally important was the
security and serenity that Bahria Town provides, which drew Pakistan
expats and a smattering of wealthy Arab Muslims away from places
like Dubai.

Mr. Malik Riaz as an Entrepreneur

When it comes to entrepreneurship, Malik Riaz is one of the names
that come to the minds of many. In fact, Entrepreneurship has itself
found new meanings in the personality of Mr. Malik Riaz. He
attributes his success to his hard work and faith in Allah. According
to him, he sets aside 2.5% of the profits and disburses to the charity.
Malik Riaz is a name who has come up really well. Entrepreneurship
has itself found new meanings in the personality of Malik Riaz
Hussain.
He attributes his success to his hard work and faith in Allah. He
recalls his friend who gave him money for investment and advised
him to set aside 2.5% from the profit and to disburse the amount as
charity. He adhered to that and believes that one cannot imagine
how much he gets in return by giving in Allahs name.
Mr. Malik Riaz possesses the following entrepreneurial traits:
Bold and Confident
No matter what it takes, Mr. Malik Riaz would always stand by his
words. We have a practical example for this. Mr. Riaz wanted to
make Bahria Town a trusted corporation and he has always been
partnering with conglomerates like DHA and Starwood Resorts to
enhance credibility.
A never, never, never quit Attitude
Riazs never-quit attitude is one of the most prominent reasons
behind his success. When he began operation in Pakistan, he was
forced to give up by political, economic and competitive forces. But
then, he found his way in the interests of both the country and its
politicians.
Devoted disproportionate time to the Business
Riazs restless nature has contributed a lot to his success. He is
always producing new ideas and providing ways for their practical
implementation.
Always seeks Personal Satisfaction
Mr. Malik Riaz would always do things which he enjoys and once hes
finished, he achieves personal satisfaction. The whole Bahria Town
project was no less than a dream to him and he has done his very
best to realize it.

Manages Money Wisely

Although he has not taken formal accounting education, Riaz is too
good with numbers. He keeps himself updated with the real estate
market and manages his money in the most appropriate manner. For
instance, when Riaz was about to launch Bahria Homes (8 Marla
Houses), he asked all the Safari Home owners to sell their homes
back to him at two times of the purchasing price. The owners did and
he launched those Bahria and Safari Homes at five times of the
original price. He is an expert when it comes to cash/money
management.
Knows his Customers
Malik Riaz understands the psyche of Pakistani customers. He knows
that the ultimate dream of a Pakistani national is to have a house of
his own and his housing schemes target almost all income groups.
Ensuring Quality with Economy:
Quality is maintain at all costs, in all designs, across nation-wide
massive developments and beyond the customer experience. Bahria
Towns product range contains a fit for everyone, every taste and
every pocket. This is why our communities truly depict a balanced
community representation.
A Satisfied Entrepreneur:
Generally Malik Riaz is satisfied, yet, there is much more to be
achieved, many novel ideas to be conceived, and a great many
horizons waiting to be discovered. Bahria Town looks forward to
inspire the world more than it inspires Malik Riaz and his fellow
countrymen.
Sultana Dakus Strategy:
Malik Riaz says that he is pursuing the Sultana Daaku strategy. He
earns from the rich and facilitate the middle income group.
Advice to the young businessmen:
Malik Riaz says that there are no shortcuts in life. You have to work
hard, hard and hard. You should learn from your experiences. This is
how one can achieve success in life.
Interesting Facts about Malik Riazs Bahria Town as narrated by hi
And besides these characteristics, Mr. Malik Riaz stays organized,
gets involved in the operations and is easily accessible to the
customers and employees.

How a poor man without education, without any money and without
any source became billionaire? He borrowed Pakistani Rupees 1500
or today's US $ 15 or less from a friend & start a business in early
young age. Following things played a major role in his success in his
life.

Will power

Commitment

Hard working

Right decision in the right time

Humbleness

No fear

Unlimited risk

Support from wife Beena Riaz

Sincerity & honesty with his work

Best planning.

Strong believes in God.

Prays from his parents.