Professional Documents
Culture Documents
Economics Opportunity
Accountability
Source ,
Production
And just
Communities
Peaceful
Change
Participation
Access to Information
Civil Sector
Fairly
educated
politician and
leaders
Some
TARGET
graduate
students
NGOs
Civil service
aspirant
Visibility
Result
Contact
Demographics
Occupational
Financial
Social Media
Direct Marketing Channel Preference
Advertising Receptivity
Interests
24-year-old,
single female
Resides at
Local (Odisha)
Incom3 25,000-50,000
Bachelors degree
IT professional
Strongly influenced by
social/mobile
site/blogs/reviews
GRNERAL PROMOTION
Collaboration
BENEFITS
Course Offering
Interpersonal Communication
Intra-group and Inter-group Meetings
Organization of Public Debates & Conducting street corner meetings
Carrying Feed-back from beneficiaries, stake holders and moulders of public opinion.
Conduct of Road shows
Organize of Meets & Get- Together Camps
Organize of Orientation Camps/ Training Camps/ Refresher Meets
Organize of infotainment programmes like street plays, play shows, and cultural evenings
Organize of seminars, workshops and stakeholder meets.
Reaching People through Media involves outlets of outdoor and intermediary media instruments of
which the major ones are (Promotions)
i.
ii.
iii.
iv.
v.
vi.
Course Fees
ROI is much
better
Most preferred
local people or
people from
ODISHA (they can
involve in the
community work
much better)
More practical
oriented work .
Become better
leader (Ethics and
Moral as well as
Greater
Efficiency)
NGO
Tagline
Discover new ways to serve , Where honour and
integrity meet precision and performance.
Course Offering
Reaching People through Media involves outlets of outdoor and intermediary media
instruments of which the major ones are (Promotions)
i.
ii.
iii.
iv.
v.
vi.
Course Fees
ROI is much better
(Better placement
opportunity for students )
Tagline
We have flexible learning, career connections. With all that, you have only one way to go up.
Alumni page
Apps
Proximity to home
Cost /Tuition
Academic
Programs
Financial aid
/scholarships
Academic
Reputation
Website Quality
(content showcase
your academic
programs and
their reputations)
Promotion
People love data and facts
Step 1: Research survey to each audience
Step 2: Content development to support multiple
channels
Step 3: Distribute & Promote!
Post, publish, email, share, pin, tweetetc.
Checklist
Hook
Headlines
Bullet points
Graphics
Repurpose for
distribution
channels
Copy
SEO friendly
CTA
Review for best
practices
Course Offering
Course Fees
ROI is much better
Awareness
Interest
Action
1) Video Short videos ( YouTube , Vine or YouTube) (sporting match, a highlight from a campus tour, a
glimpse into a day in the life of a Top Notch University student, you get the idea.)
2) Photos The world is full of visual thinkers. (Instagram and Pinterest)
3) Develop Profiles of Your Most Successful Students (Thumbnail Descriptions Average Age Beliefs
and Values Behaviours and Motivations Influencers Media Preferences & Behaviours Leading
Reasons to Enrol)
4) Highlight Practical Benefits
Course Offering
Reaching People through Media involves outlets of outdoor and intermediary media
instruments of which the major ones are (Promotional)
i.
ii.
iii.
iv.
v.
vi.
Course Fees
ROI is much better