Assignment Front Sheet

Qualification

Unit Code / Unit number and title

Pearson BTEC Level 5 HND Diploma in Business

Unit 6 Business Decision Making
(Management) (QCF)
Student name / BTEC Registration Number

Assessor name
Maria Carmen L. Vidal, MBA, CPA

Date issued

Hand in deadline

23 September 2016
Assignment title

Submitted on

31 October 2016

Market Profile of RTW Shops in Da Nang (Assignment No.1 of 2)

Student to indicate clearly on the Evidence (Page no) their answers against the following assessment
criteria that can be found.

Learning
Outcome

LO1

LO2

Learning
outcome

Be able to use
a variety of
sources for the
collection of
data, both
primary and
secondary

Understand a
range of
techniques to
analyse data
effectively for
business
purposes

In this assessment you will have

Assessment
the opportunity to present
Criteria
evidence that shows you are able
to:

Task
no.

1.1

Create a plan for the collection of

primary and secondary data for a
given business problem

1.2

Present the survey methodology

and sampling frame used

1.3

Design a questionnaire for a given

business problem

2.1

Create information for decision

making by summarising data using
representative values

2.2

Analyse results to draw valid and

useful conclusions in a business
context

2.3

Analyse data using measures of

dispersion to inform a given
business scenario

2.4

Explain how quartiles, percentiles

and the correlation coefficient used
to draw useful conclusions in a
business context

Evidence
(Page no)

Student declaration
I certify that the work submitted for this assignment is my own. I have clearly referenced any
sources used in the work. I understand that false declaration is a form of malpractice
Student signature:

Date:

BDM A1 SEPT 2016

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In addition to the above PASS criteria, this assignment gives you the opportunity to
submit evidence in order to achieve the following MERIT and DISTINCTION grades
Grade Descriptor
M1 Identify and apply
strategies to find
appropriate solutions

Indicative
characteristic/s
Complex problems with
more than one variable
have been explored

Contextualisation
To achieve M1, you should analyse
different variables and use your
analysis to find appropriate
solutions to the identified business
problem.
(Task 1)

M2 Select/design and
apply appropriate
methods/techniques

A range of methods and

techniques have been
used

To achieve M2, you should be able

to manifest correct application of
data collection methods and data
processing techniques/ statistics
(Task 1 and 2)

M3 Present and
communicate
appropriate findings

An appropriate structure
and approach has been
used to prepare the
report

To achieve M3, a well discussed

report that encompasses and
summarizes the results of data
collected should be presented
(Task 1 and 2)

D1 Use critical reflection

to evaluate own work
and justify valid
conclusion

Conclusions have been

arrived at through
synthesis of ideas and
have been justified

To achieve D1, you should be able

to derive inferences based from the
data that you have collected which
are really conclusive to the
business problem
(Task 2)

D2 Take responsibility
for managing and
organising activities

Autonomy/independence
has been demonstrated

To achieve D2, you should be able

to conduct your research
independently and show an
extensive approach to study
(Task 1 and 2)

D3 Demonstrate
convergent/ lateral/
creative thinking

Convergent and lateral

thinking has been
applied

To achieve D3, you should develop

conclusions and recommendations
which are drawn from other reliable
sources and integrating them with
your own results
(Task 2)

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Assignment Brief
Qualification

Pearson BTEC Level 5 HND Diploma in Business (Management)

(QCF)

Unit number and title

Unit 6 Business Decision Making

Assessor name

Maria Carmen L. Vidal

Date issued

23 September 2016

Hand in deadline

31 October 2016

Assignment title

Market Profile of RTW Shops in Da Nang (Assignment No.1 of 2)

*This scenario (case) will also be used for RP assignment.

SCENARIOThe following article was retrieved from Vietnam News, published last Sept. 22, 2015.
Supermarkets Selling Clothes
HCM CITY (VNS) Garment producers now have a new strategy to improve both brand
recognition and sales selling through supermarkets.
Tran Thi Thuy Trang, Director of Dan Chau Fashion Co. said that though her company has 20
stores, its products are present in almost all supermarkets in the south.
Thuy Nga, Head of Business Development at Sanding Co. said that her company's sales of
school uniforms through the Coop Mart supermarket chain increased by 10 per cent a year.
Most companies agreed that distribution through supermarkets improves brand recognition
because they are always crowded.
But sellers should introduce new products at least every fortnight, keep track of sales to
replenish sold- out items and take back unmarketable ones to keep customers happy, they
said.
Vo Hoang Anh, Marketing Director of Sai Gon Coop which owns Coop Mart said that in
recent years, sales of ready-to-wear (RTW) fashion products have increased sharply, and the
number of suppliers of these items increased by 20 per cent a year on average.
Consumers prefer to shop for garments at supermarkets because they are of clear origin,
priced reasonably and come in diverse designs.
But "garment products at supermarkets currently focus on middle-income buyers," Anh said.
Doan Thi Minh Hai, a teacher at a dance school in District 3, said she frequently goes
shopping for both work clothes and home wear, and supermarkets offer convenience and
choice of design and price.
The Coop Mart outlet on Nguyen Dinh Chieu Street in HCM City has a large area for apparel
with an eye-catching display. More than 90 per cent of the products are made by private firms
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and small production facilities.

At many supermarkets like Maximark, Aeon Citimart, and Big C, the area for displaying
garments is large and offers a range of clothes for people of many ages at VND100,000
-300,000. VNS
(Read

more

at

http://vietnamnews.vn/economy/276098/supermarkets-selling-

clothes.html#Z7cgDvHBi80zReY7.99)
While prospects are clear for companies who have the capabilities, the same cannot be said
for small retail clothes sellers around who have limited access and capabilities to set up
distribution in supermarkets or other modern retail formats like department stores, malls and
shopping centers.
This traditional retail clothes sellers have too much inventory, history and investment. For
some, this is even their only bread and butter, thus, closing the shop is not an option.
However as the shopping habits of people shift towards online shopping and going to modern
retailers, customer traffic and everything associated with it will be affected adversely.
What is obvious is that aggressive marketing strategies have to be implemented by these
stores. Of all the elements in the marketing mix, what seems to be more viable to tweak are
product and promotions strategies.
As a market researcher, you are expected to help these small clothes shop to thrive
side by side with bigger and more resource-strapped rivals. In particular, you will be
more focused on collecting data on the following topic and presenting your analysis on
the data gathered:
What are the current promotional techniques being used by RTW Shops in
Da Nang and how effective are these current promotional techniques?
Evidence
checklist

Summary of evidence required by student

Task 1

A narrative report which discusses the use of

a variety of sources for the collection of data,
both primary and secondary

Task 2

Use of range of techniques to analyse data

effectively for business purposes

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Evidence presented

PRESENTATION
1. The assignment should have a cover page that includes the assignment title,
assignment number, course title, module title, Lecturer/tutor name and students
name. Attach all the pages of assignment brief/achievement summary with your
report and leave them blank for official use.
2. Ensure that authenticity declaration has been signed.
3. This is an individual assignment.
4. Content sheet with a list of all headings and page numbers.
5. A fully typed up professionally presented report document. Use 12 point Arial or
Times New Roman script.
6. Your assignment should be word-processed and between 2,000 to 2,500 words in
length.
7. Use the Harvard referencing system.
8. Exhibits/appendices are outside this limit.
9. The assignment should contain a list of any references used in the report.
NOTES TO STUDENTS FOR SUBMISSION

Check carefully the submission date and the instructions given with the assignment.
Late assignments will not be accepted.

Ensure that you give yourself enough time to complete the assignment by the due
date.

Do not leave things such as printing to the last minute excuses of this nature will
not be accepted for failure to hand-in the work on time.

You must take responsibility for managing your own time effectively.

If you are unable to hand in your assignment on time and have valid reasons such as
illness, you may apply (in writing) for an extension.

Failure to achieve a PASS grade will results in a REFERRAL grade being given.

Take great care that if you use other peoples work or ideas in your assignment, you
properly reference them in your text and any bibliography.

NOTE: If you are caught plagiarizing, the University policies and procedures
will apply.

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Achievement Summary
Qualification

Pearson BTEC Level 5 HND

Diploma in Business
(Management) (QCF)

Assessor name

Unit Number
and title

Unit 6 Business Decision Making

Student name

Criteria
Reference

Maria Carmen L.
Vidal

To achieve the criteria the evidence must show that the

student is able to:

LO 1
1.1

Create a plan for the collection of primary and secondary data

for a given business problem

1.2

Present the survey methodology and sampling frame used

1.3

Design a questionnaire for a given business problem

Achieved?
(tick)
First
Redo
Attempt

LO 2
2.1

Create information for decision making by summarising data

using representative values

2.2

Analyse results to draw valid and useful conclusions in a

business context

2.3

Analyse data using measures of dispersion to inform a given

business scenario

2.4

Explain how quartiles, percentiles and the correlation coefficient

used to draw useful conclusions in a business context

Higher Grade achievements (where applicable)

Grade descriptor

Achieved?
(tick)

Grade descriptor

M1: Identify and apply strategies to

find appropriate solutions

D1: Use critical reflection

to evaluate own work and
justify valid conclusion

M2: Select/design and apply

appropriate methods/techniques

D2: Take responsibility for

managing and organising
activities

M3: Present and communicate

appropriate findings

D3: Demonstrate
convergent/lateral/creative
thinking

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Achieved?
(tick)

Assignment Feedback
Formative Feedback: Assessor to Student

Action Plan

Summative feedback

Feedback: Student to Assessor

Assessor Signature

Date

Student Signature

Date

FOR INTERNAL USE ONLY

VERIFIED
YES
NO
DATE

: .................................................................

VERIFIED BY : .................................................................
NAME

: .................................................................

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