Professional Documents
Culture Documents
Journals
1) Dr. A. S. Sandhya et. al (2011); Understanding Predisposition of Consumers
Towards Private Labels In Indian Grocery Retail Context, International
Journal Of Research In Commerce And Management (IJRCM), Volume. 2,
Issue. 8, ISSN: 0976- 2183, pp. 81- 87
4) Aditi midha et. al (2012); Buying Behaviour of the Bottom of Pyramid Towards
Retail Sector - A Study in Delhi,
6) Amatul Baseer et. al. (2007); Prospects And Problems Of Indian Retailing,
Indian Journal of Marketing, Volume. XXXVII, Number. 10, ISSN: 0973-8703,
pp. 26-28.
Perspective, Volume 3, Number 2 , ISSN (P): 2279-0934, ISSN (O): 22790942, pp.898-904
10) Arun Kumar Singh et. al (2013); Understanding Personality Characteristics
And Behaviour of Consumers Towards Private Labels In Indian Retail,
International Journal Of Management Research And Review (IJMRR),
Volume. 3, Issue. 2, ISSN: 2249- 7196, pp. 2429- 2440
12) Atul Kumar et. al (2013); Store Attribute And Retail Format Choice,
International Journal of Retailing & Rural Business Perspective, Volume 2,
Number 2, ISSN (P): 2279-0934, ISSN (O): 2279- 0942, pp. 411-418
13) Bh. Venkateswara Rao (2013); Organized Retailing: Poised For Rapid
Growth, International Journal of Retailing & Rural Business Perspective,
Volume 2, Number 1, ISSN (P): 2279-0934, ISSN (O): 2279- 0942, pp. 227229
14) Bijuna C. Mohan et. al (2012); Customer Based Brand Equity In The Fast
Moving Consumer Goods Industry In India,
15) Binkey Srivastava et. al (2012); Location Intelligence: A New Strategic Tool
To Indian Retailing, International Journal of Retailing & Rural Business
Perspective, Volume 1, Number 2 , ISSN (P): 2279-0934, ISSN (O): 22790942, pp.113- 118
16) Dr. C.P. Gupta et. al. (2007), Retailing: An Emerging Trend In India, Indian
Journal Of Marketing, Volume. XXXVII, No. 6, 2007, ISSN: 0973-8703, pp.
39-44
17) C.V. Krishna et. al. (2012), Consumer Preferences Towards Private Label
Brands In Indian Apparel Retail - A Pilot Study, International Journal of
Research in Management, Issue2, Vol. 2, ISSN 2249- 5908, pp. 1-10
18) Dabija Dan Cristian et. al; Study On Retail Brand Awareness In Retail, pp
742-748.
19) Deepali Gala et. al. (2013); Consumer Attitude Towards Private Labels in
Comparison To National Brands,
23) Erich Joachimsthaler. et.al (2006); Building brands without mass media;
Harvard Business review on Brand Management; ISBN: 1-57851-144-5, pp.
01-22
24) F. Arockia Doss et. al (2014); Factors Influencing Unorganised Retailing And
Consumer Behaviour: A Study With Reference To Doddaballapura,
Bengalore Rural District, International Journal of Retailing & Rural Business
Perspective, Volume 2, Number 3 , ISSN (P): 2279-0934, ISSN (O): 22790942, pp.195- 201
26) G. Laxmi Prabha et. al. (2007); Emerging Retail Trends In India, Indian
Journal of Marketing, Volume. XXXVII, Number.12, ISSN: 0973-8703, pp. 2327
29) Prof. H. Venkateshwarlu et. al. (2007); Small Vs Mall, Indian Journal of
Marketing, Volume. XXXVII, Number.10, ISSN: 0973-8703, pp. 29-33.
31) Harpreet Singh et. al (2008); Retailing in India: Recent Trends & Challenges;
Indian Journal Of Marketing, Volume XXXVIII, No. 4, ISSN: 0973-8703, pp.
49-54
32) Harvinder Singh. et. al (2011); Rebranding- A Boon To Survive; Indian
Journal of Marketing, Volume 41, No. 6, 2011, ISSN: 0973-8703, pp. 55-60
33) Indrani Saha (2014), Brand Extension in the FMCG Segment- An Empirical
Study on Perception of Brand Extension by Consumers of Kolkata, IOSR
Journal Of Business and Management (IOSR-JBM), Volume.16, Issue. 4,
Ver. II, e-ISSN: 2278- 487X, p- ISSN: 2319- 7668, pp. 28-35
34) J. Joshua Selvakumar et. al. (2013) Study On The Growth Prospects Of
Private Labels To That Of National Brands In The FMCG Retail Sector In
Coimbatore, International Journal of Economics, Business and Finance Vol.
1, No. 2, March 2013, PP: 26 - 34, ISSN: 2327-8188 (Online), pp. 26- 34
35) John A. Quelch. et al (2006); Brands versus private labels: Fighting to win;
Harvard Business review on Brand Management; ISBN: 1-57851-144-5, pp.
23-50
36) Justin Beneke (2010); Consumer perceptions of private label brands within
the retail grocery sector of South Africa, African Journal of Business
Management Vol. 4(2), ISSN 1993-8233, pp. 203-220
37) Jyoti Kadpal Bhatt (2012); Retail Industry in India, International Journal of
Retailing & Rural Business Perspective, Volume 1, Number 1, ISSN (P):
2279-0934, ISSN (O): 2279- 0942, pp. 1-6
38) Jyoti Pradhan (2014); Measuring Customer Based Brand Equities Of FMCGs
In Indian Rural Markets- An Empirical Study, International Journal Of
Business And Management Invention, Volume. 3, Issue. 01, ISSN (online):
2319- 8028, ISSN (Print): 2319- 801X, pp. 51-62
39) K. Rama Mohan Rao. et. al (2013); Customers Opinion on small scale retail
stores: A case study; Indian Journal of Marketing; vol.43 No.5 , pp. 5-15
41) Prof. Kalpana Singh (2014); Retail Sector in India: Present Scenario,
Emerging Opportunities and Challenges, IOSR Journal of Business and
Management (IOSR-JBM), Volume 16, Issue 4. Ver. I (Apr. 2014), e-ISSN:
2278-487X, p-ISSN: 2319-7668, pp. 72-81
43) Krishna Mohan Sharma et. al (2011); Customer Perception Of Store Brands
VS. National Brand In Select Area Of Maharashtra, Journal Of Engineering,
Science and Management Education, Volume. 4, pp. 59- 65
44) Lakshmi Nair (2011); Private Labels Brands In Food & Grocery: The
Changing Perceptions Of Consumers & Retailers In India- A Study In The
Pune Region, International Refereed Research Journal, Volume. II, Issue. 01,
ISSN: 2229- 4686, pp. 144- 156
46) Lisa Wood (2000); Brands and Brand Equity: Definition and Management,
MCB University Press, ISSN: 0025- 1747, pp. 662-669
47) Dr. M.N. Malliswari (2007); Emerging Trends And Strategies In Indian
Retailing, Indian Journal Of Marketing, Volume. XXXVII, Number. 11, ISSN:
0973-8703, pp. 21-27
48) Dr. M. Anbalagan et. al. (2007); Retail Consumer Market In India- The Next
Big Leap, Indian Journal Of Marketing, Volume. XXXVII, Number. 3, ISSN:
0973-8703, pp. 27-29 & 38
Volume. 4,
56) Dr. Maruthi Ram R et. al (2014); Ethics And Challenges of Sustainability &
Growth In Organized Retail of India, International Journal of Retailing & Rural
Business Perspective, Volume 3, Number 2 , ISSN (P): 2279-0934, ISSN (O):
2279- 0942, pp.882-886
58) Mohammed Reza Jalilvand et al. (2011); The Effect of Brand Equity
Components on Purchase Intention: An Application of Aakers Model in the
Automobile Industry; International Business and Management; Vol. 2, No. 2.
2011, pp. 149-158.
59) Mosarrat Farhana (2012); Brand Elements lead to Brand Equity: Differentiate
or Die, Information Management and Business Review, Volume 4, No. 4, pp
223-233, ISSN: 2220-3796
60) Dr. Mrinal Verma (2014); Factors Relating To Success Of Malls, International
Journal of Retailing & Rural Business Perspective, Volume 3, Number 2 ,
ISSN (P): 2279-0934, ISSN (O): 2279- 0942, pp.922- 930
61) N. Venkateshwaran et. al. (2010); The Effect Of Store Image On Consumers
Store Brand Purchase Frequency And Perceived Quality Of Store Brands
Around Chennai City, Indian Journal of Marketing, Volume. 40, No. 9, ISSN:
0973-8703, pp. 12-19
64) Nazia Yaseen et. al (2011); Impact Of Brand Awareness, Perceived Quality
And Customer Loyalty On Brand Profitability And Purchase Intention: A
Resellers View, Interdisciplinary Journal Of Contemporary Research In
Business, Volume 3, No. 8, pp. 833- 839
65) Noor Firdoos Jahan et. al (2009); Exploring The Trends Of Retail Formats In
India: A Study Of Hypermarkets In Bangalore City; Indian Journal of
Marketing, Volume XXXIX, No. 8, ISSN: 0973-8703, pp. 11-22
67) Dr. P. Ganesan; Application of Consumer Based Brand Equity with the
Umbrella Brand FMCG (Fast Moving Consumer Goods)- Staples Products,
pp. 1-11
68) Dr. Pinaki Ranjan Bhattacharyya et. al. (2010); Responsible Factors For
Decline Of An Organized Retail Sector: A Case Study Of Samabayika In
West Bengal, Indian Journal Of Marketing, Volume. XXXX, Number. 1, ISSN:
0973- 8703, pp. 53- 60
69) Prasanth M. K et. al. (2013); The Consumption Pattern Of Private Labels In
Kerala, International Journal of Marketing, Financial Services & Management
Research, Vol.2, No. 2, February (2013), ISSN 2277- 3622, pp. 1-9
70) Prasanth M. K et. al. (2013); A study On The Consumption Pattern Of Private
Labels In Kerala With Reference To Grocery And FMCG, International
Journal of Scientific & Technology
71) Prodhuturi Venkata Vijaykumar et. al (2012); with reference to private labels
or Big Bazaar, The International Journals Research Journal Of Commerce &
Behavioural Science, Volume:1, Number:07, ISSN: 2251-1547, pp. 01-27
75) Dr. R. Satish Kumar et.al (2014); Affinity Analysis: A Competitive Tool For
Unorganised Retail Sector, International Journal of Retailing & Rural Business
Perspective, Volume 3, Number 3 , ISSN (P): 2279-0934, ISSN (O): 2279- 0942,
pp.1054- 1063
76) R. Shashikala et. al (2013); Measuring Customer Based Brand Equity Using
Aakers Model, Indian Journal of Marketing, Volume 43, Number 3, ISSN:
0973-8703, pp. 5 - 13.
80) Rajesh Panda et.al (2014); Factors Affecting Brand Trust: An Exploratory
Investigation Among Indian Retail Consumers, Indian Journal of Marketing,
Volume 44, No. 7, ISSN: 0973-8703, pp. 7-17
82) Raju Gundala et. al (2011), Assessing The Service Quality Of AUCHAN
Hypermarket And Reliance Retail Using SERVQUAL Model, FOCUS- The
International Journal Of Management Digest October 2011- March 2012,
Volume. 7, Number. 2, ISSN: 0973-9165, pp. 86- 102
83) Rallabandi Srinivasu (2014); Fast Moving Consumer Goods Retail Market,
Growth Prospect, Market Overview And Food Inflation In Indian Market- An
Overview, International Journal Of Innovative Research In Science,
Engineering And Technology, Volume: 3, Issue: 1, ISSN: 2319- 8753, pp.
8422- 8430
85) Ravi Nandi et. al (2014); Consuemr Preferences and Influencing Factors for
Purchase Palces of Organic Food Products: Empirical Evidence From South
India; Indian Journal Of Marketing, Volume 44, No. 5, pp. 5-17
86) Rohini Purohit et.al (2014), Indian Retail Sector: An Emerging Attraction,
International Multidisciplinary Research Journal, Golden Research Thoughts,
Volume III, Issue IX, pp. 1-5, ISSN: 2231-5063
88) Ruchi Malik. et. al. (2012); To Build a model for the determination of factors
that result in the success of the organized retail sector in India and analyzing
its relative importance( with reference to fast food chains and grocery and
vegetable outlets), Indian journal of Marketing, Volume 42, No. 2, 2012, ISSN:
0973-8703, pp. 40-50
89) Rushina Singhi et. al. (2010); Private Brands And Store Loyalty: An Empirical
Study In Noida, Indian Journal Of Marketing, Volume. XXXX, Number. 3,
ISSN: 0973- 8703, pp. 31- 41
90) Dr. S. Franklin John et. al (2012); A Study On Factors Affecting Sales Of
Branded Product In Retail Sector, International Journal Of Scientific and
Research Publications, Volume. 2, Issue. 9, ISSN: 2250- 3153, pp. 1-5
91) Prof. S.L. Gupta. et. al. (2007); Exploring The Trends Of Retail Formats In
India- A Study Of Shopping Malls, Indian Journal Of Marketing, Volume.
XXXVII, Number. 7, ISSN: 0973- 8703, pp. 30- 36
92) Dr. S.V. Pathak et.al (2009); Customer Shopping Behavior Among Modern
Retail Formats: A Study Of Delhi And NCR; Indian Journal of Marketing, Vol.
XXXIX, No.2, ISSN: 0973-8703, pp. 3-12
93) Saher Sayed (2014); Private Labels- A New Dimension In Modern Retail,
International Multidisciplinary Research Journal, Golden Research Thoughts,
Volume 4, Issue 4, pp. 1-6, ISSN: 2231-5063
95) Dr. Sarbjit Singh Bedi et. al (2014); A Study On Shopping Styles Of Working
Professionals In Malls Of India, International Journal of Retailing & Rural
Business Perspective, Volume 3, Number 2 , ISSN (P): 2279-0934, ISSN (O):
2279- 0942, pp.870-875
97) Sindu N. et. al (2014); Changes In Life Styles, Customers Emotional Loyalty
And Retail Buying at Bengaluru: A Study, International Journal of Retailing &
Rural Business Perspective, Volume 3, Number 4, ISSN (P): 2279-0934,
ISSN (O): 2279- 0942, pp. 1349-1357
98) Shadma et.al (2013); The Connected Consumer- Evolving Behaviour Pattern
in Retail Stores, Pranjana- The Journal Of Management Awareness, Volume
16, No.1, ISSN: 0971-9997, pp. 40-45
100)
101)
102)
Retail Stores In South Rajasthan, IJRIM, Volume 2, Issue 2, ISSN: 22314334, pp. 1-11
103)
104)
105)
106)
107)
Tirthala Naga Sai Kumar et. al (2013); The Loyalty Determinant Attributes
108)
109)
110) Urszula Sweirczynska- Kaczor et. al (2007); The Brand Equity- Marketing
and Financial Approach; Proceedings Of The International Multiconference
On Computer Science And Information Technology; ISSN: 1896- 7094, pp.
607- 613
111)
112)
114)
115)
Harvard
Websites
1) http://www.auchanindia.com/about.html
2) http://en.wikipedia.org/wiki/Brand_awareness
3) http://en.wikipedia.org/wiki/retailstores
4) http://www.equitymaster.com/research-it/sector-info/retail/Retailing-SectorAnalysis-Report.asp
5) http://www.futuregroup.in/about-us/about-group.html
6) http://www.igd.com/our-expertise/Retail/retail-outlook/19669/Indiasevolving-grocery-market-unorganised-vs-modern-retail/
7) http://www.indiaretailing.com/7/23/25/9469/The-Growth-of-Private-Labelsin-India
8) http://www.morestore.com/abt_retail.html
9) http://qz.com/214306/indias-modern-retailers-are-bleeding-money-tryingto-beat-corner-stores/
10) http://india.retailmantra.com/2010/02/how-did-organized-retail-shape-inindia.html
11) https://www.starbazaarindia.com/about_starbazaar.aspx
12) http://www.totalsuperstore.com/about-us
Books
1) Chetan Bajaj, Rajnish Tuli, Nidhi V Srivastava, Retail Management,
Oxford University Press, 2005, pp 03