Abstract Purpose This paper aims to investigate the influence of various Google technologies that is being used

by a significant number of people for various uses and consumer attitude towards various products,
consumer perception of the benefit and consumer attitude toward their various products.
Design/methodology/approach- A thorough study of various Google products one by one and their
functioning. And how they are helping humans to overcome their various problems through innovation and
iteration.

Research limitations/implications- As Google being a technology driven company which puts most of
its revenue share into R&D to develop new innovative products and enhance the existing paradigms which
are being followed through many verticals of human needs.
Originality/value This thesis expand existing research in three ways. Campaign impact is differentiated
by consumer attitudes toward the Company, towards the various products or innovation introduced by
Google, and toward the acceptance of the same by various strata of consumers. The article shows the
impact of several cutting edge technologies being introduced in several cities around the world as a pilot
project.

Paper type- Research paper

With the advent of technology and need to enhance the comfort level in the lives of various strata of
people. There is no denying over the fact that Technology has changed the society. We treat
technology as one of our family membersand every sphere of human life is being touched by its
existence from his/her birth. You can't blame us, though, as its a blatant truth that it has made our
lives much simpler.
We are no longer bounded with sending letters through postal service, booking vacations
through several travel agents, shop through stores every time, visiting libraries for collecting various
information needed for any kind of research, substitution of coal as an energy source and myriad of
other aspects which cannot even though in an instance. Thanks to technology all these tasks can be
performed via online or electronically.
Through the years, we've seen technology grows like a child budding into adulthood: It starts out
mostly crying and pooping, then crawling, gradually learning to walk, and finally able to run at a
speed we all wish we could keep up with. We have seen technology to getting failed and sometimes
went to pinnacle of success.
Being the company which is always ready to take up the challenges so as to help the human species
to live a better. This is nothing new for us, as our companys policy itself says
We see being great at something as a starting point, not an endpoint. We set ourselves goals
we know we cant reach yet, because we know that by stretching to meet them we can get
further than we expected. Through innovation and iteration, we aim to take things that work
well and improve upon them in unexpected ways.

Its constant dissatisfaction with the products that they invent is the one driving force behind every
new invention they make and that lead to more enhanced products and much simpler usage of
technological products.

Objective:

To have a holistic view of consumer perception towards various Google products and a
Thorough study of various results of pilot projects being taken in various parts of the world.
To study consumer acceptance towards various products being developed and various challenges
being encountered and new actions which are being taken over to overcome the same.

Hypothesis:Google products are promising and helping a lot to the human kind through their innovative ideas.

Literature Review: As there is no other research being undertaken on all these products but with various facts & figures given
on various portals and their own websites, I have jotted down various aspects over it.
Few of the facts like which can be a big problem in bringing out these products and can prove to be a
hurdle in consumer acceptance are:o Google Street View: - Which was in news over the allegations that it has collected private
information of several homes and landmarks in U.K.
o Google Person Finder: - Which can be a concerning fact over an upcoming product called
Google Person Finder as it gives information of the people by taking their information form
several press agencies, non-governmental agencies and others contribute to the database
which can therefore be used by several agencies for manipulation of their personal information
and can be misused in various wrong doings as well.
Its few products which are being criticized over breaching of users privacy policy in different products.
Scope: - It tells about several products being engineered for the masses and consumer preferences
in using the same.

 Collection of Data: - From various articles and sites being uploaded by Google or various news
articles even.

Percentage
Google

1%
0%
8%1%

Bing
Baidu

10%

Yahoo Global
AOL

15%

Ask

66%

Other

As it can be seen from the chart that, Google is among the leaders in Desktop Search Engine Market
and being the company having most popular and used OS in the whole world i.e. Android .
Their revenue is being generated mostly by offering search technology to various companies and by
selling advertisement spaces on various sites across the web. Thousands of advertisers all over the
world use Adwords for the promotion and giving information for several of their products and so
many other services related to enhance their business.
The revenue which is being generated from their various budding businesses will have to be used for
new paradigm in innovations. And several initiative are being considered by keeping this into
consideration

 Products which are right now in pilot stage:

Google for Entrepreneurs- which gives new entrepreneur an edge over other and a chance to
them to be a part of promising economies and ultimately work towards achieving their goals.
Project Sunroof- As the price of installing solar has gotten less expensive, more homeowners are
turning to it as a possible option for decreasing their energy bill. We want to make installing solar
panels easy and understandable for anyone.
Google Glass -Google Glass possesses the huge potential to convert the lives of the disabled
people. Though it is a fact that it is not being used by number of people around the world, but when
are going to get an opportunity of using it, it can be found that this technology can prove to be a
very useful technological equipment and even several features which is highly user-friendly for the
disabled people. Etc

GOOG Revenue Growth Rate Comparisons

Company

Industry
76.94%

12.83% 18.46%

22.78% 25.30%
3.09%

4.34%
0.00%

With an average growth rate of 25.30% Google is taking a subtle approach towards making several
pilot projects to be released in full throttle way. So at the end we can say that with so many projects
into its kitty Google can give the world a new versions of certain products and can overcome several
hurdles.

Questionnaire:Q1- How many Google products you are using extensively?

GMAIL

__

Google Search__ Google News__

Google Maps__

Google chrome__

Google translate__
Google alerts __

Google Docs__

Blogger__

Android __

Google earth__

Google trends__ Google talk__

Google Books__
Others__

Q2- Provide your satisfaction rating with the various Google products you are using:

Great
Good
Fine
Bad

Q3- How do you rate our services when it comes to our flagship Android operating system? In terms of
performance?
(1- Very Bad
A)
B)
C)
D)
E)

2- Average

3-Satisfactory 4-Good

5- Excellent)

1
2
3
4
5

Q4- If the previous rating is 1 or 2 then what other OS you are using with which extra feature?
A)
B)
C)
D)
E)

Windows
Symbian
Blackberry OS
Apple iOS
Bada

Q4- Which email provider you will prefer for your business purpose? And why?

A)
B)
C)
D)
E)

GMAIL
Outlook
Yahoo Mail
AOL Mail
ZOHO

Q5- Which are the video streaming sites you are using on regular basis?
A)
B)
C)
D)
E)

You tube
Vimeo.com
Metacafe.com
Hulu.com
OvGuide.com

Q6- Have you ever used any smart watch? If yes, then which one of the following you will prefer to buy?
A)
B)
C)
D)
E)

Samsung gear (series)

Apple iWatch
Moto 360(Motorola)
Sony
Spice

Q7-Do you prefer to use driver less cars by Google?

A) Yes

B)No

Q8-Which search provider you use?

A)
B)
C)
D)

Google Search
Bing
Yahoo
Baidu

E) AOL
F) Ask.com
Q9- Google has taken an initiative to support India with Digital India project. Will that prove to be a
profitable action according to you? If yes, then how and if not then why not?
Ans:____________________________________________________________________________________________________________
____________________________________________________________________________________________________________
____________________________________________________________________________________________________________
___________________________________________________________________________________________________________

Q10-What else do you think Google should add to their portfolio so as to meet aspiring demand from the
world?
____________________________________________________________________________________________________________
____________________________________________________________________________________________________________
____________________________________________________________________________________________________________
___________________________________________________________________________________________________________

Analysis of the data:It is clearly can be from the Data collected from 40+ respondents taken that Google is market leader with
its various products and services which it is providing.
Question wise: People are familiar with Gmail as well as so many other Google products as compared to its
competitors and which are used in one or the other way.

 They rate superb with the satisfaction level which they got from various Google products as it can be
seen form the figure as well.

The popularity level of the Android is one of the most among the mentioned OS and is among the
popular in the whole world as well due to which it is being trusted in most of the brands.

 Research also shows that the 2nd most preferred OS is Apples flagship IOS which comprises of more
than 54% of interest level of the respondents.

When it comes to providing email services as well, its one of the popular product GMAIL among the
leaders with a majority share in the same.

 With You tube that they have acquired in 2005 Google has created a niche market over the same
as it has made itself monopoly in the buffering market segment.

 Though with the concept of smart watch technology Google still have to catch up with its
competitors, as it comprises a consideration of only 20% of its share, though as they are on the
pinnacle of the technology they can still come up with the same.

 And the concept of Driver less car will prove to be a catalyst to Googles growth as majority of the
respondents are in favor with the same.

 With search technology they are clear cut leaders with no other relevant substitutes present with the
same.

And most of the people are in favor of Google helping in Make in INDIA project.

 Addition of new application into androids kitty can prove to be new big thing for the same so many
other features can add a value to its customer base as well.

Conclusion: This research shows that Google is having a promising future with its present products which can
prove to be a cash cows for the upcoming projects mentioned in the report.
The hypotheses which we assumed are prominent and right now is up to the mark.
As the respondents result shows that it is Google as a brand helps people to overcome various
problem under one roof.