A PROJECT REPORT ONPEOPLES PERCEPTION TOWARDS

SUZUKI CARSPrepared By:Group 7

Prabhjot S...

MARUTI

ABSTRACTThe research has been conducted to know the peoples perception

towards Maruti Suzukicars. The study was conducted...
up to eight passengers. Sport-utility vehicles, also known as SUVs, are more
ruggedthan passenger cars and are designed fo...
the middle class. In the 1920s, General Motors further changed the industry
by emphasizingcar design. The company introduc...
2005, thereby retaining its leadership in manufacturing activity, providing
employment to onein seven people, either direc...
Since, 1991 opening of the economy has changed the face of auto industry.
Today, it isamongst the main drivers of growth o...
An analysis of production data by the Society of Indian Automobile
Manufacturers (SIAM)revealed that the vehicle productio...
is the study why a consumer behaves in a particular way. The complexity of
the behavior,however, varies with the nature of...
1.7
About the ProjectSince in the car selection, a number of choices are
available to the Indian consumers so aquesti...
RESEARCH METHODOLOGYThis chapter describes the research methodology
adopted to achieve the objectives of thestudy. It incl...
2.3.2 Secondary Data
Secondary data was collected so as to have
accurate results and the required data wascollect...
2.4.7Sample size
Sample size is the size of sample drawn from the
population which is the truerepresentative of the r...
ANALYSIS AND INTERPRETATIONTable 3.1:Car brand ownersMaruti Suzuki
...
Table 3.2: Car brand(s) which respondents ever drivenMaruti Suzuki
...
Table 3.3: Wide options available with MarutiYes
74%No
...

74

Table 3.5: Maruti cars serving better than other brand carsYes
62
62%No
...
Table 3.6: Factors affecting the choice of customer of carsFuel Efficiency

...
Table 3.7: Nearest competitor of MarutiHyundai
63%Honda
12 ...

63

Table 3.8: What is the rationale behind choosing the above choice?
Awareness
22
...
Table 3.9: Select the statements you consider true in case of Maruti
cars.Maruti cars are fuel efficient
...
Table 3.10: If opportunity arises in the future to buy a car, would you prefer
to buy a Maruticar?Yes
...
RESULTS AND FINDINGSThe chapter lists down the various results that came
up during the course of the study.This chapter th...
CONCLUSION AND SUMMARYAutomobiles have become the basic necessity
of life. With rising income levels, the standardof livin...
Scope for further study:More and more companies are coming up with new
models passenger car segment categoryand as stated ...
BIBLIOGRAPHYBOOKS AgteyGauri, Boom, Boom, Beamer, ET Auto Mania,
22 March 2007, pg 3 BatraSatish, Consumer Behavior,...
http://www.automobiledir.com/press/catalog/1102/index.htmlhttp://auto.india
mart.com/cars/car-statistics/sale.htmlhttp://au...
QUESTIONNAIRESurvey: Perception for Maruti cars This questionnaire is to
be filled by the respondents to know about their ...
5. Do you think Maruti cars are serving better than other brand cars? *
No6. If yes, what could be the edge poin...

Yes

9. Select the statements you consider true in case of Maruti cars. *

Maruti cars are fuel efficient
Maruti cars ...
State / RegionProfession
Business
Service
Rs. 10,000 - Rs. 20,000 p.m.
Rs. 20...

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People\'s Perception Toward Maruti Suzuki Cars

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People\'s Perception Toward Maruti Suzuki Cars
1. A PROJECT REPORT ONPEOPLES PERCEPTION TOWARDS MARUTI SUZUKI
CARSPrepared By:- Group 7 Prabhjot Singh Raghu Monga Robin Kumar
Sandeepika Sharma CHITKARA BUSINESS SCHOOL CHITKARA UNIVERSITY

2. ABSTRACTThe research has been conducted to know the peoples

perception towards Maruti Suzukicars. The study was conducted to know the
factors that influence the purchase of MarutiSuzuki cars, also what are the
peoples expectations from Maruti Suzuki cars. The problemsfaced by the
consumers with regard to Maruti Suzuki cars were also inquired into and
therebytheir overall satisfaction level was studied. This is a descriptive and
exploratory research andmainly primary data is used for the purpose of data
collection. The results indicated thatpeople are satisfied with the Maruti cars
and it is itsfuel efficiency which affects their buyingbehavior towards Maruti
Suzuki. Also there is a lot of scope for Maruti Suzuki cars in India.
INTRODUCTIONAutomobile, self-propelled vehicle used primarily on public
roads but adaptable toother surfaces. Automobiles changed the world during
the 20th century, particularlyin the United States and other industrialized
nations. From the growth of suburbs tothe development of elaborate road and
highway systems, the so-called horselesscarriage has forever altered the
modern landscape. The manufacture, sale, andservicing of automobiles have
become key elements of industrial economies. Butalong with greater mobility
and job creation, the automobile has brought noise andair pollution and
automobile accidents rank among the leading causes of death andinjury
throughout the world. But for better or worse, the 1900s can be called the
Ageof the Automobile, and cars will no doubt continue to shape our culture
andeconomy well into the 21st century.Automobiles are classified by size,
style, number of doors, and intended use. Thetypical automobile, also called
a car, auto, motorcar, and passenger car, has fourwheels and can carry up to
six people, including a driver. Larger vehicles designedto carry more
passengers are called vans, minivans, omnibuses, or buses. Those usedto
carry cargo are called pickups or trucks, depending on their size and
design.Minivans are van-style vehicles built on a passenger car frame that
can usually carry
3. up to eight passengers. Sport-utility vehicles, also known as SUVs, are
more ruggedthan passenger cars and are designed for driving in mud or
snow.. In 2007 manufacturing plant in more than 25 countries produced 73.2
millionpassenger cars .The automobile is built around an origin various
systems supply theorigin with fuel, cool it daring operation, lubricate its
moving parts and removeexhaust gases it creates. The origin produces
mechanical power that is transmitted tothe automobiles wheels through
adverting which includes a transmission. One ormore dive shafts, a
differential gear and axles. Suspension system which includessparing and
shock absorbers, customs the ride and help protect the vehicle frombeing
damaged by bumps heavy loads and other shersis. Wheel and tares
supportvehicles on the road way and when rotated by powered axles, propel
the vehicleforward or backward. Steering speed. An electrical system start
and operate theengine monitor and control many aspects of the vehicle

operation and powers suchcomponents as head light and radios. Safety

features such as bumpers air bugs andseat bells help protect occupants in an
accident.1.1 BackgroundAlthough ancient Chinese writers described steampowered vehicles, and that both steam andelectric-powered cars competed
with gas-powered vehicles in the late 19th cent. FrenchmanJean Joseph
Etienne developed the first practical internal-combustion engine (1860), and
laterin the decade several inventors, most notably Karl Benz and Gottlieb
Daimler, produced gas-powered vehicles that ultimately dominated the
industry because they were lighter and lessexpensive to build. French
companies set the design of the modern auto by placing the engineover the
front axle in the 1890s and U.S. manufacturers made important advances in
the massproduction of the auto by introducing cars with interchangeable
machine-produced parts (onesuch car was created by Ransom E. Olds in
1901).In 1914 Henry Ford began to mass produce cars using assembly lines.
In addition, hispractice of providing loans to consumers to buy cars (1915)
made the model-T affordable to
4. the middle class. In the 1920s, General Motors further changed the
industry by emphasizingcar design. The company introduced new models
each year, marketed different lines of carsto different income brackets (the
Cadillac for the rich; the Chevrolet for the masses), andcreated a modern
decentralized system of management. U.S. auto sales grew from 4,100
in1900 to 895,900 in 1915, to 3.7 million in 1925. Sales dropped to only 1.1
million in 1932and during World War II, the auto factories were converted to
wartime production.1.2 The Modern IndustryAfter 1945, sales once again took
off, reaching 6.7 million in 1950 and 9.3 million in 1965.The U.S. auto
industry dominated the global market with 83% of all sales, but as Europe
andJapan rebuilt their economies, their auto industries grew and the U.S.
share dropped to about25%. Following the OPEC oil embargo in 1973,
smaller, fuel-efficient imports increasedtheir share of the U.S. market to 26%
by 1980. In the early 1980s, U.S. auto makers cut costswith massive layoffs.
Throughout the 1990s, importsparticularly from Japantook anincreasing
shares of the U.S. market.Beginning in the early 1980s, Japanese and, later,
German companies set up factories in theUnited States; by 1999, these were
capable of producing about 3 million vehicles per year. Asa result, the three
big U.S. auto makers now produce only 66% of the cars sold in America. Inthe
early 1990s, over $140 billion worth of motor vehicles and parts were
produced in theUnited States by companies employing more than 210,000
workers. Complaints about autopollution, traffic congestion, and auto safety
led to the passage of government regulationsbeginning in the 1970s, forcing
auto manufacturers to improve fuel efficiency and safety.Auto companies are
now experimenting with cars powered by such alternative energy sourcesas
natural gas, electricity, and solar power.1.3 Global scenarioIn 1946, the
automobile industry had evolved continuously with changing times from

craftproduction in 1890s to mass production in 1910s to lean production

techniques in the 1970s.The prominent role played by the US till late 1990s
had of late been cornered by the Japaneseauto-makers. The global output
from the automobile industry touched 64.6 million vehicles in
5. 2005, thereby retaining its leadership in manufacturing activity, providing
employment to onein seven people, either directly or indirectly.The US
automotive industry, the largest automobile manufacturer in the world,
witnessed thedownward slide of the Big Three, viz., Ford Motor Company
(Ford), General MotorsCorporation (GM) and DaimlerChrysler (DC) in market
share continuing unabated for thelast 10 years. Toyota Motor Corporation
(Toyota) is all set to become the market leader(Ulrich, 2006). In the light of
rapidly rising healthcare costs and the heavy burden of legacycosts for
retirees6 paid by the Big Three as part of the settlement with the United
AutoWorkers, the Big Three was losing out to Japanese and European automakers. Overall 2006marked the evolution of the New Six viz, Toyota, Honda,
Nissan, GM, Ford and DC,replacing the Big Three riding on a wave of low
interest rates and a booming economy.1.4 Automotive Industry in IndiaThe
onset of automobile industry in India saw companies like Hindustan Motors,
PremierAutomobiles and Standard Motors catering to the manufacture of
automobiles for Indiancustomers. The era, 1950s - early 1990s was known as
license raj, when India was closed tothe world and imports. Hindustan Motors
(HM) was the leader in car manufacturing and salesuntil the 1980s, when the
industry was opened up from protection. HM, joint venture withMitsubishi
produced Lancer and Pajero, but is best known for its own model,
Ambassador.Around 1970, Sanjay Gandhi, elder son of the then Prime
Minister Indira Gandhi, envisionedthe manufacture of an indigenous, costeffective, low maintenance compact car for the Indianmiddle-class. The
cabinet passed a unanimous resolution for the development and productionof
a "Peoples Car." It was christened Maruti Limited. However, the company
asMarutiUdyog Ltd. matured only after the death of Sanjay Gandhi. The
Maruti800 car went onsale in 1983. By 1993 it sold up to 1, 96,820 cars.1991,
the liberalization of the Indian economy opened the market for foreign
automobilemakers to venture in India. The license raj ended in 1993 and
many foreign players enteredthe Indian market by way of joint ventures,
collaborations or wholly owned subsidiary.
6. Since, 1991 opening of the economy has changed the face of auto industry.
Today, it isamongst the main drivers of growth of Indian economy with an
output multiplier of 2.24 (forevery Re.1 invested, auto sector gives back
Rs.2.24 to the economy.In recent years we have seen increasing number of
global players entering Indian market byway of Joint ventures, collaborations
or wholly owned subsidiary. Sudden interest of majorglobal players has made
Indian auto industry very competitive as India provides twin benefitof ready

market and low cost manufacturing base for them.Indian Automobile sector is
high on growth trajectory. The Indian automotive industry hasflourished like
never before in the recent years. This extra-ordinary growth that the
Indianautomotive industry has witnessed is a result of a two major factors
namely, the improvementin the living standards of the middle class, and an
increase in their disposable incomes.Moreover, the liberalization steps, such
as, relaxation of the foreign exchange and equityregulations, reduction of
tariffs on imports, and refining the banking policies, initiated by
theGovernment of India, have played an equally important role in bringing
the IndianAutomotive industry to great heights. It is estimated that the sale
of passenger cars havetripled compared to their sale in the last five years.
Thus, the sale of cars has reached a figureof 1 million users and is expected
to increase further. Its also to be noted that the demand forluxurious models,
SUVs, and mini-cars for family owners, have shot up, largely due toincrease in
the consumers buying capacity.The increased demand for Indian automobiles
has resulted in a large number of multi-national auto companies, especially
from Japan, U. S. A., and Europe, entering the Indianmarket and working in
collaboration with the Indian firms. Also, the institutionalization ofautomobile
finance has further paved the way to sustain a long-term high growth for
theindustry.It seems that India has finally arrived in the big league of Asian
car markets. The country hasnow come to be recognized as a potential
emerging auto market. The perception of foreigninvestors has changed,
everybody wanting to be here.
7. An analysis of production data by the Society of Indian Automobile
Manufacturers (SIAM)revealed that the vehicle production by Automobile
Industry in India crossed 10 million in acalendar year for the first time in the
history of the automobile industry in India. For theperiod, January to
November 2006, the total production of vehicles in India, as per SIAMdata,
was 10,031,886.For the first time, in the financial year end in 2005, the total
sales of passenger vehicles -cars, utility vehicles and multi-utility vehicles crossed the one-million mark to touch 1.06million, with exports of 166,000
vehicles. Study says that by 2010 India will take overGermany in sales
volumes and Japan by 2012. And by 2050, Indians will buy every sixth
carproduced in the world.The vastness of Indian automobile industry reflects
from the fact that the industrys turnoveris USD 12 billion, plus components
revenue of USD 3 billion. Industry analysts predict thisindustry to touch USD
13000 million mark by 2010, a cumulative growth of 9.5% annually.1.5 Major
Passenger car Automobile Players in India MarutiSuzuki Hyundai Motors Tata
Motors Mahindra& MahindraWith a tough competition among different
players, all are trying to increase their marketshare in India; Maruti Suzuki is
leading the industry with 46.07% market share. Tata Motorshave a market
share of 16.45%. Hyundai Motors has been able to capture 14.15% of
themarket.Mahindra & Mahindra have a market share of around 6.5%.1.6

Consumer BehaviorConsumers have become very discerning in their choices.

Consumer behavior is verycomplex and is determined to a large extent by
social and psychological factors and it isnecessary for a marketing manager
to understand properly before he plans his marketingstrategy. Within the
broad framework of marketing, the area that entices the most researchers
8. is the study why a consumer behaves in a particular way. The complexity
of the behavior,however, varies with the nature of the product and the need,
which it is required to satisfy.The term consumer behavior may be defined as
the decision process and physical activities inwhich individuals engage them
while evaluating, acquiring, using or disposing off goods andservices. The
study of consumer behavior is the study of how individuals make decisions
tospend their available resources on consumption of related items.Consumer
behavior is an applied discipline. Its application exists at two different levels
ofanalysis. One is at the micro level perspective and other at the macro level
perspective. Microlevel seeks application of the knowledge faced by the
individual, firm or an organization. Themacro perspective applied knowledge
of consumer include the aggregate level of problemfaced by large groups or
by society as a whole.Buying behavior is an attempt to understand and
predict human actions in the buying role.The issues that dealt within the
discipline of consumers buying behavior are: What products and services
do the consumers buy? How do they buy? Why do they buy? From
where do they buy? When do they buy?Consumer behavior provides a
sound basis for identifying and understanding consumerneeds. It is the act of
the individuals directly involved in obtaining and using economic goodsand
services.The study of consumer behavior is an essential component of
marketing. The adoption ofmarketing concept by the marketers provides the
impetus for the study of consumer behavior.Incase of New Product
Introduction in the market, there is a risk of product failure. Toincrease the
chances of success of new products, better information of the consumer
behavioris required. Their desires, tastes and preferences are to be taken
care of. So from all theseaspects the study of consumer behavior is
important.
9. 1.7 About the ProjectSince in the car selection, a number of choices are
available to the Indian consumers so aquestion arises as to why different
people choose different brands and what are the featuresthey look for while
purchasing a car, in context to Maruti Suzuki.In order to make a dent into the
query a study was undertaken in India among the car owners.As India is
symbolic of the changes that are taking place in the socio- economic scenario
ofthe country due to improving technology and opening up of the economy, it
provides a scopeto understand the consumers buying behavior towards the
Maruti Suzuki cars. In India theincome of the people in general has been on
the rise due to industrialization and urbanization.It would not be a misnomer

to say that people in India are upwardly mobile. They are movingup in the
social strata because of increasing income and nature of work. With theMaruti
carshaving being in the market for quite a long time, their performance on
the road providessufficient data for study. The results of the study would give
the companies who in futurewish to launch the passenger cars, an insight
about the preferences of the consumers and alsotheir expectations from the
Maruti Suzuki cars. This would help the companies to understandthe potential
of the market and target the right consumers.1.8 Objectives of the study are:
1) To determine the factors influencing the choice for a Maruti Suzuki cars. 2)
To know about consumers expectations from Maruti Suzuki cars. 3) To study
the satisfaction level of consumers of Maruti Suzuki cars. 4) To know about
the problems faced by the consumers of Maruti Suzuki cars.
10. RESEARCH METHODOLOGYThis chapter describes the research
methodology adopted to achieve the objectives of thestudy. It includes the
scope of the study, research design, collection of data, analysis of dataand
limitations of the study.2.1 Scope of the study The scope of the study is to get
the first hand knowledge about the buyingbehavior of consumers towards
Maruti Suzuki cars. The scope is restricted to study thefactors affecting the
preference of consumers while purchasing Maruti Suzuki cars in Indiaand
their satisfaction level taking into consideration the problems faced by them
with regardto the Maruti Suzuki cars. This is done to avoid perceptual bias
and for providing objectivityto the study.2.2 Research DesignThe present
study is exploratory and descriptive in nature as much secondary data was
notavailable and the characteristic features of Maruti Suzuki cars affecting
the buying behaviorare to be studied.2.3Data Collection The present study
incorporates the collection of both primary and secondary datafor an in depth
investigation.2.3.1 Primary Data For the purpose of collection of primary data,
a well structurede-questionnaire wasprovided to the respondents and they
were online interviewed to fulfill the objectives of thestudy.
11. 2.3.2 Secondary Data Secondary data was collected so as to have
accurate results and the required data wascollected from various magazines
like Auto India, newspapers like Indiatimes Auto, journalsand internet to
gather relevant information regarding the Maruti Suzuki cars.2.4 Sampling
Design2.4.1 Universe Universe is the infinite number of elements which the
researcher is targeting in the study. The universe for the study consists of all
the car owners.2.4.2 Population Population is the finite number of elements
which the researcher is going to target in a particular area. All the car owners
in India form the population of the study.2.4.3 Sampling Unit Sampling Unit is
the single unit of the population. A single individual who owns a car among
the individuals who will be surveyed form the sampling unit of the study.2.4.4
Extent Extent refers to the geographical area where there is a scope of
population. The extent of the study will be India.2.4.5 Time Time involved for

the study conducted is threedays.2.4.6 Sampling Technique The selection of

the respondents was done on the basis of random,
samplingtechniquetechnique based on the non-probability method of
sampling.
12. 2.4.7Sample size Sample size is the size of sample drawn from the
population which is the truerepresentative of the research. The number of
respondents included in the study was 100 forconvenience in evaluating and
analyzing the data and because of time constraint.2.5 Analysis of data In the
study, an attempt was made to understand the choice and preference
ofconsumers for different car brands and the factors that influence their
buying behavior.Therefore, different factors influencing the buying behavior
of consumers for cars arestudied. Data analysis is an attempt to organize and
summarize the data in order to increaseresults usefulness.For the analysis of
primary data, the statistical tools, which are used, are pie charts and
bargraphs.
13. ANALYSIS AND INTERPRETATIONTable 3.1:Car brand ownersMaruti Suzuki
59 59%Hyundai 41 41%Honda 20 20%Tata 10 10%Ford 14 14%Mahindra 6
6%Nissan 7 7%Other 5 5%Source: Field SurveyPeople may select more than
one checkbox, so percentages may add up to more than 100%.Interpretation:
As per the survey conducted, 59% of the respondents are the owners
ofMaruti Suzuki cars; 41% are the owners of Hyundai cars; 20% are the
owners of Honda cars;10% are the owners of Tata; 14% are the owners of
Ford; 6% are the owners of Mahindra;7% are the owners of Nissan; and 5%
are the owners of other cars.
14. Table 3.2: Car brand(s) which respondents ever drivenMaruti Suzuki 57
57%Hyundai 57 57%Honda 43 43%Tata 51 51%Ford 40 40%Mahindra 30
30%Nissan 12 12%Other 4 4%Source: Field SurveyPeople may select more
than one checkbox, so percentages may add up to more than
100%.Interpretation: 57% of respondents have driven Maruti Suzuki and
Hyundai cars, 43% havedriven Honda cars; 51% have driven Tata cars, 40%
have driven Ford cars; 30% have drivenMahindra cars; 12% and 4% have
driven Nissan and other cars respectively.
15. Table 3.3: Wide options available with MarutiYes 74 74%No 26
26%Source: Field SurveyInterpretation: 74% of the respondents think that
Maruti Suzuki has a wide variety of cars,and remaining 26% thinks that it
should come out with more variety.Table 3.4:Worth of Maruti cars to its
priceYes 88 88%No 12 12%Source: Field SurveyInterpretation: 88% of the
respondents think that Maruti Suzuki cars are worth their price,and 12% think
that it should re-value its car price.
16. Table 3.5: Maruti cars serving better than other brand carsYes 62 62%No

38 38%Source: Field SurveyInterpretation: 62% of the respondents says that

Maruti Suzuki cars serve better than otherbrand cars, and remaining 38%
think that Maruti Suzuki lacks when compared to other carbrands.
17. Table 3.6: Factors affecting the choice of customer of carsFuel Efficiency
67 67%Interiors 23 23%Looks 26 26%After Sales Service 41 41%Resale Value
38 38%Other 3 3%People may select more than one checkbox, so
percentages may add up to more than 100%.Interpretation: 67% of the
respondents says that fuel efficiency is the key feature to attractthe
customers, followed by after sale value, resale value, looks, interiors, and
other with 41%,38%, 26%, 23%, and 3% respectively.
18. Table 3.7: Nearest competitor of MarutiHyundai 63 63%Honda 12 12%Tata
16 16%Ford 3 3%Mahindra 5 5%Nissan 1 1%Other 0 0%Source: Field
SurveyInterpretation: 63% of the respondents think that Hyundai is the
nearest competitor toMaruti Suzuki, followed by Tata, Honda, Mahindra, Ford,
and Nissan with 16%, 12%, 5%,3%, 1% respectively.
19. Table 3.8: What is the rationale behind choosing the above choice?
Awareness 22 22%Experience 27 27%Recommendations 8 8%Performance
16 16%Brand Image 27 27%Other 0 0%Source: Field SurveyInterpretation:
Choice for other brand cars are affected due to experience, and brand
imagewith 27% each. Other factors affecting are awareness (22%),
performance (16%), andrecommendation (8%).
20. Table 3.9: Select the statements you consider true in case of Maruti
cars.Maruti cars are fuel efficient 58 58%Maruti cars are competitively priced
53 53%Maruti cars provide good comfort level 29 29%Maruti cars have good
resale value 53 53%Maruti car offer more variety of car models, colours, etc.
24 24%Other 0 0%Source: Field SurveyPeople may select more than one
checkbox, so percentages may add up to more than 100%.Interpretation:
58% of the respondents think that Maruti cars are fuel efficient. 53%
thinkthat Maruti cars are competitively priced and it has good resale value.
29% says that Maruticars provide good comfort level, and 24% says that
Maruti car offer more variety of carmodels, colours, etc.
21. Table 3.10: If opportunity arises in the future to buy a car, would you
prefer to buy a Maruticar?Yes 61 61%No 39 39%Source: Field
SurveyInterpretation: 61% of the respondents says that they are satisfied
with the Maruti Suzukicars and will prefer to buy Maruti Suzuki cars again.
Remaining 39% are not satisfied withthe Maruti Suzuki cars.
22. RESULTS AND FINDINGSThe chapter lists down the various results that
came up during the course of the study.This chapter therefore deals with
results and findings of the project. Majority of the respondents own a Maruti
Suzuki cars and therefore it is the most preferred car. People think that

Maruti Suzuki has a wide variety of cars to choose. People are satisfied with
the price of Maruti cars, and are happy to spend the price to buy Maruti cars.
Majority of respondents think that Maruti cars serve better than other
brand cars. While purchasing a new car, fuel efficiency is the feature which
people think will affect their purchase decision. People conside Hyundai as
the biggest competitor of Maruti Suzuki cars. Respondents were aware of
the other brands quite well, and brand image is also a key point to affect the
purchase decision of the customers. Maruti Suzuki cars have a good fuel
efficiency, with competitively priced and wide variety and colour options.
Majority of the respondents are happy to buy a Maruti car in the future.
23. CONCLUSION AND SUMMARYAutomobiles have become the basic
necessity of life. With rising income levels, the standardof living of people has
been increasing. There are a lot of consumers who are buying cars andthere
is more and more diversion towards buying behavior in cars as they are
competitivelypriced and there is a lot of variety in terms of brands, models,
colors etc.With the rapid increase in car brands, consumers really have to
think hard while making achoice or deciding for the Maruti Suzuki car to be
purchased. Due to increased competition,more and more work is to be done
by the marketing department so as to understand thepurchase behavior of
the consumers. Therefore this study would help the companies
inunderstanding the factors that influence the purchase decision of the
consumers and theirexpectations from the passenger cars.After the survey, it
can be concluded that Maruti Suzuki cars have a very good future inIndia.
Market share of Maruti Suzuki cars is increasing very rapidly. Brands like
Hyundai,Honda, and Tata are the most preferred cars.Also it can be concluded
that majority of the respondents are satisfied with the Maruti Suzukicars.
SUGGESTIONSTo improve the working and performance of the Maruti
Suzukicars, some of the suggestionsare given below: To increase the sales
of Maruti cars, it is must focus on its fuel efficiency, looks and interiors of the
car To position Maruti Suzuki cars, Maruti must differentate it from Hyundai,
which people consider it to be its nearest competitor.
24. Scope for further study:More and more companies are coming up with
new models passenger car segment categoryand as stated before there is a
huge potential market in India, thereby making this segment acompetitive
one. To survive in such an environment, all automobile companies will have
toundertake bold efforts towards designing their cars in such a way so as to
meet therequirements and expectations of the consumers. It therefore calls
for a continuous researchin this field as consumer preferences keep changing
with time and so does their buyingbehavior. Hence it provides basis of a
scope for further research.
25. BIBLIOGRAPHYBOOKS AgteyGauri, Boom, Boom, Beamer, ET Auto
Mania, 22 March 2007, pg 3 BatraSatish, Consumer Behavior, 2004, Published

by Anurag Jain for Excel Books, New Delhi, Edition I, pg 6-9. Beri G.C,
Marketing Research, 1999, Tata McGraw Hill Publishing Co. Ltd., New Delhi,
Edition II, pg 45-48, 81-150, 236-250. Bureau, Chevrolet Aveo vs. Maruti
Suzuki Swift, Auto India, February 2007, pg 16-22 Gates Roger et al,
Marketing Research Essentials, 2001, South Western College Publications,
Ohio, Edition III, pg 28-35, 328- 342. Gupta Nandini et al, Where Theres A
Wheel, Theres A Way, ET Auto Mania, 8 March 2007, pg 1 Solomon Michael,
Consumer Behavior, 2002, Published by Pearson Education (Singapore) Pte.
Ltd, Indian Branch, New Delhi, India, Edition V, pg 5-7. Sobel R, The Car
Wars, ET Auto Mania, 15 February2007, pg 2 VermaMeenakshi, Compact
Concerns, ET Auto Mania, 8 March 2007, pg 1WEBSITES
http://www.surfindia.com/automobile/automobile-industry.html
http://www.researchconnect.com/buyreport/report_8080.asp
www.mindbranch.com/Indian-Automobile-R459-106
www.researchconnect.com/buyreport/report_8080.asp
http://education.yahoo.com/reference/encyclopedia/entry?id=3454
26.
http://www.automobiledir.com/press/catalog/1102/index.htmlhttp://auto.india
mart.com/cars/car-statistics/sale.htmlhttp://auto.indiamart.com/cars/carstatistics/production.htmlhttp://economictimes.indiatimes.com/News/News_B
y_Industry/Auto/Ford_vrooms_on_fast_lane_with_Fiesta/articleshow/1744181.c
mshttp://idbipb.in/content/rep/Maruti%20Udyog%20-%20Company
%20Report.pdf
27. QUESTIONNAIRESurvey: Perception for Maruti cars This questionnaire is to
be filled by the respondents to know about their perception for Maruti cars. *
Required 1. Which car brand(s) do you own? * Maruti Suzuki Hyundai Honda
Tata Ford Mahindra Nissan Other: 2. Which other car brand(s) have you ever
driven? * Maruti Suzuki Hyundai Honda Tata Ford Mahindra Nissan Other: 3.
Do you think Maruti has a wide variety of cars? * Yes No 4. Do you think
Maruti cars are worth their price? * Yes No
28. 5. Do you think Maruti cars are serving better than other brand cars? *
Yes No6. If yes, what could be the edge point? If no, what could be the likely
reason? * Fuel Efficiency Interiors Looks After Sales Service Resale Value
Other:7. Which could be the nearest competitor of Maruti? * Hyundai Honda
Tata Ford Mahindra Nissan Other:8. What is the rationale behind choosing the
above choice? * Awareness Experience Recommendations Performance Brand
Image Other:
29. 9. Select the statements you consider true in case of Maruti cars. * Maruti
cars are fuel efficient Maruti cars are competitively priced Maruti cars provide
good comfort level Maruti cars have good resale value Maruti car offer more
variety of car models, colours, etc. Other:10. If opportunity arises in the

future to buy a car, would you prefer to buy a Maruticar? * Yes No11. Your
suggestions regarding Maruti cars. (If any)Personal DetailsNameGender Male
FemaleAge 18-30 30-40 40-50 50-60 Above 60
30. State / RegionProfession Business Service ProfessionalIncome Level Rs.
10,000 - Rs. 20,000 p.m. Rs. 20,001 - Rs. 30,000 p.m. Rs. 30,001 - Rs. 40,000
p.m. Rs. 40,001 - Rs. 50,000 p.m. Above Rs. 50,000THANK YOU Submit
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