ne Cover Story 30 Article 12 ‘The gains from globalization increase net income in many places and facilitate decreases in levels of poverty and may thereby increase levels of food security, (04 | AGRI MECH Globalization of Farming Trade CLAAS launches its first Brand Centre in Punjab CLAAS is an agricultural machinery manufacturer founded in 1913, based in Harsewinkel, Ostwestfalen-Lippe, Germany, in the state of North Rhine Westphalia. Article 34 50 alin peopl techniques Farming Techniques Precision Irrigation : Solution to Water 1 8 Management ‘This paper is reporting on a review of precision irrigation funded by NPSI, Technology ug Digital Agriculture: Enhance Productivity Vision 24 Future Trends for Industry Development ‘The worlds becoming ever more connected thro digital technology. Smart devices are geting smaller, faster and cheaper SicteeCeyet Article 06 News 40 Cover Story 30 Event Calender 47 4 Custom Hiring: The Key Changer Uruguay a country of33 milion inhabitants 1 cows, hopes to feed hanks to drones “smart combines and other high-tech farming December 2016Pah Shri Parminder Singh Gill (Municipal Commissioner, Patiala) inaugurates CLAAS Brand Centre at Nabha on November 22, 2016 at Nabha (Punjab) CLAAS is an agricultural machinery manufacturer founded in 1913, based in Harsewinkel, Ostwestfalen-Lippe, Germany, in the state of North Rhine Westphalia. The product range includes combine harvesters, forage harvesters, balers, mowers, rakes, tractors and other harvesting machines. CLAAS is believed to be the top combine harvester manufacturer in the world, Itis the world leader in rubber tracked wheel technology for combine harvesters. Over 45% of all new combines are equipped with rubber tracks. CLAAS also has the largest selling self-propelled forage harvester in the world and manufactures a full line of tractors. CLAAS India, a leading supplier of grain harvest equipment, the subsidiary of the multinational CLAAS of Germany, CLAAS Germany will continue its focus on its Indian operations through CLAAS India, which has a 65-70 per cent market share in India and about a third in the self-propelled combined bprvester grarket. | Dra eo ey Revo eaten PST oie (On November 22, 2016 Shri Parminder Singh Gill (Municipal Commissioner, Patiala) inaugurated the new CLAAS Brand Centre at Nabha town in Patiala istrict of Punjab in the presence of Dr Jens Oeding, {Regional President - Asia, CLAS Global Sales) and Irityunjaya Singh (Managing Director, CLAAS — LL‘The Brand Centre allows you to get physical experience of CLAAS' classical product range like Pen Waukee rote) TERRA TRAC, DISCO 210, Jaguar 25 (Single row harvester), Jaguar 850, Liner 370, Markant 55 Baler, Paddy Transplanter etc. It offers flexibility and the opportunity for you to tailor resources to your needs and demands. CLAAS will be adding resources to the Brand Centre during the year and into the future, so it will be a must-vsit site to visit during your visit at. Pie Speaking at the occasion, Dr Jens Oeding said “We are honoured to have Shri Parminder Singh Gill grace this reese eee Seance? A eke ee ete ee ce ECCI] Cee eee y and will also display CLAAS' technology for grain eR eu ee eee ee “Establishing the Brand Centre in Nabha is hovering in CE En ee aoc es who plans to buy a combine harvester, come to ee cae coset] eee ne eee eT enc best CLAAS can offer.” Fon ee Rta eras CLAS. We can offer the performance in terms of fuel Pee eee nt a? Pree ted product support. The key to success to the business in India is to come-up with adopted local solutions as Pe nea eee DR ee ce ned Pee eee ene Pee eee One aU enn esc) re a eee ue cu ute ee Se Po tt ager ess ae See nc RIUB GO ee ae ae ce EL] Cee ae ec cd Cee SCE eet eens Ce ee ea! cn eg ee ed ee Me eee sd his mind to buy the machine during the non performing market, so that he can buy the product when market performs well. So it doesn't impress us Pee ee ee eee ne friendly rental stores to bring more machines which can be easily accessible to the farmers.” Pers oe a SS ees! See acco ea) ee ate ec a Bae tt ee ators Se een ics Ce ne eet Te rice transplanters and various hay making machines ER CNa afor the farmers to choose from. As per the latest report of Central Electricity Authority (CEA), the Peak Power Deficit of Punjab is expected to be 6% in July as demand is to exceed 11,200 MW against availability of 10,525 MW. Whereas 60-70 MW is being generated by our biomass power projects, so we have the opportunity to provide a good solution of power production by baling the paddy straw and use it as the fuel for biomass power projects.” “Till date the mechanization level of India is very low, the total market holding of the combine harvester is, ‘4000 units per year. We need the appropriate solutions to fill the vacuum. So many international players want to jump-in to the business, everyone is, looking towards india as a potential market and where this country gong to move, we look at the Germany, 95% of mechanized agriculture, you can only look at the replacement or introduce a new technology to beat the older one, not to filla vacuum. For example, we have only 40-45% mechanization in wheat crop, only 10% mechanization in maze. So taking 45% level of mechanization to 95%, we need to add many thousand of the machines in Indian farms. India has a huge potential in Agriculture technology sector. We have a customer in Punjab, who is using, ‘our machines since last 30 years and it still works perfectly with no complain and break-downs, We never talk about the cost of the machine; we are keen to provide the Return of Investment. CLAAS builds ‘technology. We believe to deliver the technology before the product. CLAAS is expert to know about the application of the product. We also have a buy- back scheme for our machines; one can exchange his cold machine with a brand new, directly from CLAAS. We work on perfection, after sale service and ‘maintain the quality is the backbone of our business.” He continues Punjab is a leader in bringing technology and mechanization solutions to the agrarian economy and Nabha town is the hub of mechanized farming solutions, This is the second remarkable development by CLAAS in the state of Punjab, the first being its state-of-the-art factory near Morinda town. The opening of the CLAAS Brand centre is an indication that the company will launch new, high quality products to meet mechanisation needs of farmers looking for means to improve operating efficiency.