Professional Documents
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Summary
10+ years of experience in Sales, Digital Marketing, Business Development, Brand building and Driving
growth of a consumer product across Enterprise and Channels. 7+ years of hands-on Digital Marketing
experience with in SEO, Wordpress professional, PPC, Email marketing, SMS Marketing affiliate and social
media. Experience in growing and building a team. 5+ Years in managing Intel as a key account towards
executing multiple projects pan-India. Currently handling Turnkey projects, Government tenders, PAN India
big projects etc.
Have a flair for Strategic planning including corporate positioning, market and competitive analysis, customer
segment selection and penetration plans, related product positioning, Business Development, Tech PreSales
across all verticals like Government, Education, Healthcare & Pharmaceuticals, Corporate, Channels Pricing
models, new Channel expansion programs, SMB etc. across Pan India.
Experience
Vice President - Sales & Marketing at BioEnable Technologies Pvt Ltd
March 2012 - Present (4 years 7 months)
* Strategic planning including corporate positioning, market and competitive analysis, customer segment
selection and penetration plans, and related product positioning
* Manage marketing communications including branding, public relations, advertising, white papers, trade
shows, seminars and events collateral materials, analyst and market research management, and website
design and content either directly or on an outsourced basis
* Direct marketing, Channel and partner strategies and programs, Develop strategic alliances
* Develop and track metrics and success criteria for all marketing/sales programs and activities
* Develop, establish, and direct channel and distribution strategies and programs
* Maintain key customer relationships and develop and implement strategies for expanding the companys
customer base
* Develop pricing policies, including volume discounts and terms and conditions, for high-profile customers
and channel partners
* Digital Marketing & Analytics through digital and online techniques and analysis to pursues specific goals
in lead generation, lead qualification, communication, brand building and conversion.
* End to End execution of marketing projects and campaigns, including ideation, creation of collaterals, and
distribution of collaterals in various media and measurement and analysis of impact.
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Courses
Certificate, VLSI Design
Pune University
Certificate in VLSI Design
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Education
MBA in Marketing from YCMOU
MBA in Marketing, Marketing, 2007 - 2009
Grade: A
Activities and Societies: The objective of this course is to develop a basic understanding about the management
concepts as well as of human in various managerial processes in organisation .
Pune University
Certificate, VLSI Design, 2004 - 2005
Grade: A
Amravati University
Bachelor of Engineering, Electronics and Telecommunication, 2000 - 2004
Grade: Division I
Takhatmal
Secondary School Certificate, General
Interests
Semiconductors, Travelling, Music, Sketching, Semiconductor - Sales & Marketing, Bio-metrics, Fingerprint
Technology Specialist, IT Technology Consultancy etc.
Projects
Co-ordinated Flood IT Project - Gujarat (GUBCBF)
February 2009 to Present
Members:Sandeep Jadhao
FLOOD IT KG 2 PG
Inaugurated by Gujarat Chief Minister Shri Narendrabhai Modi.
Concept
A unique and ambitious project to empower the students of this generation studying from KG2PG with the
object of bringing about Knowledge Revolution through computer ownership.
Objectives
-Bring about Knowledge Revolution through Flood IT.
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Played Key Role in managing, co-ordinating Maza Computer Project (My Computer) by MSCBA from
Intel
January 2010 to Present
Members:Sandeep Jadhao
WITH 15,000 branches across the state,Maharashtras urban cooperative banks offer a huge reach.Global
IT giants Intel,HP and HCL intend to tap into this opportunity following the signing of an MoU with the
Maharashtra State Cooperative Banks Association (MSCBA),the apex body governing these banks.Under the
terms of the MoU,these banks will sell personal computers at interest free loans while the hardware makers
will reimburse the banks in the form of a fee.
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MSCBA will launch this programme,called Maza Computer (my computer),on January 24.The models range
in price from Rs 18,000 to Rs 38,000 for PCs in the entry level to high end range.Prospective customers will
be able to buy only one pc in any one of the three categories.
Intel,HCL and HP have already tasted success using this model in Gujarat last year.We sold 1,00,000
personal computers (PCs) in Gujarat last year through cooperative banks.But that scheme was limited to
students, said Intels South Asia head for the World Ahead Programme,Srinivas Tadigadapa.
Maza Computer is targeted at a wider customer base.MSCBA chairman,Mukundrao Awate said,We will
provide interest free loans to customers to buy desktops or laptops of these companies.Moreover,the PC
s will be available at less than 20% of their market price.The customers will have to repay the loan in 12
instalments while the companies will pay us the interest amount in the form of a fee.
Considering that a PC alone is not of much use in rural areas,MSCBA is trying to also provide internet
connectivity.We are in talks with Tata Networks,to bundle their data card along with the PCs, said MSCBAs
IT consultant,Swati Pande.She added,We hope to sell at least 50,000 PCs through this initiative.
Intel is supporting this initivative through Intel@ Digital Help Guide for digital literacy.Intel and its partner
GoDB have developed an innovative user interface to provide a simple way to connect to the internet in
Marathi.
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Sandeep Jadhao
Vice President - Marketing & Sales at BioEnable Technologies Pvt Ltd
sandeepjadhao1@gmail.com
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