Acknowledgement

I would firstly like to thanks Pearl Academy for giving us opportunity to work on this
wonderful Assignment.
I express our sense of gratitude to Miss Sabah Sharma ,Mrs. Swkriti Gaur Rajpal, and
Mrs. Kanupriya Sharma for their guidance, knowledge and constant support.
I would also like to thanks Photography students for cooperating with us and giving
us lovely shots.
I cant forget to offer Sincere thanks to our Parents and fellow Friends who helped us
to carry this Assignment work successfully and their valuable advice and support.

Brief
This book is a process book for the module Fashion styling, Image & Identity in Media & Communication (level 2 sem 5). This is a process leading towards the shoot that we did selecting one
of the ideas. This book consists of brand research, advertisement strategy, shoot ideations and
looks.
First we selected a brand that we found most challenging and interesting, that is H&M. Then
we learned more about it the brand and anticipated their upcoming collection and their styled
shoot. We made number of options for outlook boards, locations and then finalised on one and
did its shoot.

Introduction
This process book is a part of our module Fashion styling, Image & Identity in Media&
communication. Whereby we got an exposure
towards brands and getting to play the role of a creative head. I would firstly like to thank my
college, Pearl Academy for giving us such
opportunities and then my faculties, ms. Sabbah Sharma and Mrs.Swikruti Rajpal for helping us
throughout. Also our photography faculty, Mr. Pritesh Roa and his students for helping us execute our ideas.
My classmates and other external helping hands were the reason this project turned the way we
envisioned.
brief
This book is a process book for the module Fashion styling, Image & Identity in Media & Communication (level 2 sem 5). This is a process leading towards the shoot that we did selecting one
of the ideas. This book consists of brand research, advertisement strategy, shoot ideations and
looks.
First we selected a brand that we found most challenging and interesting, that is H&M. Then
we learned more about it the brand and anticipated their upcoming collection and their styled
shoot. We made number of options for outlook boards, locations and then finalised on one and
did its shoot.

Concept/Idea

Bibliography
http://about.hm.com/en/about-us/corporate-governance/ceo.html
https://thefashionidentity.wordpress.com/2013/09/20/marketing-mix-for-hm/
http://www.elle.com/fashion/trend-reports/g28728/spring-2017-fashion-trends/?slide=13
http://www.mbaskool.com/brandguide/lifestyle-and-retail/2934-h-and-m.html
https://beyondcelebrity.com/2013/01/29/best-hm-celebrities-and-designers-collaborations-over-the-years/
http://whippedstyle.com/2011/05/06/5-things-you-didnt-know-about-hm/
https://lonewolfmag.com/15-ideas-inspire-next-photoshoot/
https://www.google.co.in/search?q=h%26m+ad+campaign+shes+is+a+lady&client=safari&rls=en&source=lnms&tbm=isch&sa=X&ved=0ahUKEwj4zJKFw8vQAhVFULwKHb8jCiUQ_AUICSgC&biw=1254&bih=655#imgrc=_