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General Format of the Proposal

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Roman, Size 14, Bold.
No page number.

UNIVERSITI TEKNOLOGI MARA

(TITLE OF RESEARCH)

(NAME OF STUDENT)

BACHELOR OF SCIENCE (HONOURS) STATISTICS


FACULTY OF COMPUTER AND MATHEMATICAL SCIENCES

(MONTH YEAR)

Center, Capital Letter, Times New


Roman, Size 14 (except for Project
Proposal .. should be size 12), Bold.
No page number.

UNIVERSITI TEKNOLOGI MARA

(TITLE OF DISSERTATION)

(NAME OF STUDENT)

Project Proposal Submitted in Partial Fulfillment of the Requirements


for the Degree of

BACHELOR OF SCIENCE (HONOURS) STATISTICS

FACULTY OF COMPUTER AND MATHEMATICAL SCIENCES

(MONTH YEAR)

Center, Capital Letter (except for


Supervisor and Faculty of Computer
and Mathematical Sciences), Times
New Roman, Size 14, Bold.
No page number.

APPROVED BY:
..
(NAME OF LECTURER in brackets)
Supervisor

Times New Roman, Size 11. Bold for


main headings. Follow format
(indentation, font) as shown.
Start numbering this page as i.

Faculty of Computer and Mathematical SciencesTABLE OF


CONTENTS
PAGE
TABLE OF CONTENTS

LIST OF TABLES

ii

LIST OF FIGURES

iii

LIST OF APPENDICES

iv

CHAPTER 1:

INTRODUCTION
1.1
1.2
1.3
1.4
1.5
1.6
1.7

CHAPTER 2:

1
2
2
3
3
3
4

LITERATURE REVIEW
2.1
2.2

2.3
2.4
CHAPTER 3:

Introduction
Problem Statement
Research Questions
Research Objectives
Scope of Study
Significance of Study
Research Schedule

Introduction
Customer Loyalty
2.2.1 Customer Lifetime Value (CLV)
2.2.2 Share of Wallet (SOW)
2.2.3 Past Customer Value (PCV)
Recency, Frequency and Monetary (FRM)
Analytic Hierarchy Process

5
5
6
8
9
11

METHODOLOGY
3.1
3.2
3.3
3.4

Introduction
Sources of Data
Theoretical Framework
Method of Analysis

10
10
15
16

REFERENCES

20

APPENDICES

23

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main headings. Follow format
(indentation, font) as shown.

LIST OF TABLES
PAGE
Table 3.1

Description of Variables Used in the Study

11

Table 3.2

Summary of Types of Analysis for the Study

19

LIST OF FIGURES
PAGE
Figure 1.1

Research Schedule

Figure 3.1

Theoretical Framework of the Study

15

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