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(TITLE OF RESEARCH)
(NAME OF STUDENT)
(MONTH YEAR)
(TITLE OF DISSERTATION)
(NAME OF STUDENT)
(MONTH YEAR)
APPROVED BY:
..
(NAME OF LECTURER in brackets)
Supervisor
LIST OF TABLES
ii
LIST OF FIGURES
iii
LIST OF APPENDICES
iv
CHAPTER 1:
INTRODUCTION
1.1
1.2
1.3
1.4
1.5
1.6
1.7
CHAPTER 2:
1
2
2
3
3
3
4
LITERATURE REVIEW
2.1
2.2
2.3
2.4
CHAPTER 3:
Introduction
Problem Statement
Research Questions
Research Objectives
Scope of Study
Significance of Study
Research Schedule
Introduction
Customer Loyalty
2.2.1 Customer Lifetime Value (CLV)
2.2.2 Share of Wallet (SOW)
2.2.3 Past Customer Value (PCV)
Recency, Frequency and Monetary (FRM)
Analytic Hierarchy Process
5
5
6
8
9
11
METHODOLOGY
3.1
3.2
3.3
3.4
Introduction
Sources of Data
Theoretical Framework
Method of Analysis
10
10
15
16
REFERENCES
20
APPENDICES
23
LIST OF TABLES
PAGE
Table 3.1
11
Table 3.2
19
LIST OF FIGURES
PAGE
Figure 1.1
Research Schedule
Figure 3.1
15