MEETING IN THE

MOUNTAINS
P U B L I S H E R S W E E K LY . C O M

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More than 500 booksellers will meet with authors and

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HARRIET REUTER HAPGOOD

Macmillan Childrens Publishing Groups
featured author at ABAs Winter Institute 2016
at the Author Reception on Monday, January 25

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ABOUT
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Coming May 2016 from Roaring Brook Press in the U.S. and Macmillan Childrens Books in the U.K.!

THE SQUARE ROOT OF SUMMER was inspired by Harriets German mathematician grandfather
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Harriet studied romantic comedies at Newcastle University, and her MA dissertation included a thesis on

Dawsons Creek. Her first-ever professional writing credit was for Just Seventeen magazine, and shes been
YA obsessed ever since. Shes an assistant editor, copy editor, and proofreader with more than seven years
experience in commercial publishing. She spent five years at InStyle in the UK as a senior ssistant editor and writer,
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Follow her on Twitter: @hapgoodness and on Instagram: @hapgo0dness
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NEXT STOP DENVER

The Winter InstituteABAs conference and meeting place for
authors, publishers, and booksellerscontinues
to grow as it enters its second decade

By Judith Rosen

o accommodate increased demand, the American

Booksellers Association is growing its annual
postholiday gathering, which this year takes place
in Denver from January 23 to 26. Attendance had
previously been capped at 500 booksellers to maintain an intimate atmosphere, but the number will
increase at Winter Institute 11.
Much of this years programming is centered on best practices
for booksellers, with several programs directed specifically at
childrens booksellers, including Partnering for Diversity and
Getting the Most Out of Your ARCs. Other sessions look at
such topics as inventory management, returns, and human
resources. There will also be plenty of opportunities to meet
authors. Both the general authors reception and the one with
small and university press authors are back. Authors will also

give morning keynote addresses and appear on the panel

Authors, Agents, and BooksellersUnited for a Fair
Marketplace, featuring Authors Guild president Roxana
Robinson and council member Douglas Preston, who founded
Authors United.
This years conference is also going mobile for the first time.
A new app from CrowdCompass by Cvent is available for iOS
and Android devices, as well as for desktop computers. It
includes a complete schedule of events, updated frequently, and
maps of Denver and WI 11related hotels. Users can post to
Twitter and LinkedIn from the app and complete event
evaluations.
ABA CEO Oren Teicher sums up what is important about
this years institute and where bookselling is heading in the
following letter, which he sent out at the end of last year. 

A Letter from ABA CEO Oren Teicher on the Eve of WI 11

I am pleased to be able to report that the state of indie bookselling remains strong. For the first three quarters of 2015, sales across the indie
channel were up over 2014, and, whats more, a number of stores have reported increases in profitability. This tells us that indie stores are
continuing to innovate and to adaptand, as a result, are running their stores more efficiently and profitably.
That commitment to innovation is what fuels the Winter Institute, and it has undoubtedly become one of the highlights of the annual
bookselling calendar. This year more booksellers than ever will be joining us in January in Denver, and, while weve grown the event to
accommodate increased demand from both booksellers and publishers, we are determined not to lose the institutes overall intimacy and its
ability to maximize one-on-one interaction among attendees.
WI 11 will present the broadest program yet, including advanced learning opportunities, and we could not be more delighted with our
roster of plenary speakers, featured talks, and educational sessions. We are very excited about the new Backlist Book Swap, as well as the
opportunity for attendees to be able to visit some wonderful bookstores in the Denver area the day before WI 11 opens. With help and guidance from ABAs Education Task Force, Booksellers Advisory Council, and board of directors, the ABA staff have been hard at work in
planning for this years institute. We can hardly wait for it to begin! And were extremely grateful for the participation of all the booksellers who taking part in WI 11s panels and sessions, and for the institutes many sponsors, especially our lead sponsor, Ingram.
Looking ahead to 2016, indie booksellers face a number of significant challenges everything from intensifying competition from online
retailers to changes in minimum wage to significant increases in the cost of real estatebut its clear that, now more than ever, independent
bookstores are the prime venue for the discovery of new titles and new authors, not to mention the sustained sales of backlist. Putting the
right book in the hands of readers and book buyers continues to be the central mission of indie booksellers, and Im confident that they will
continue to discover new and exciting ways to do just that.

W W W . P U B L I S H E R S W E E K LY. C O M

CONVERSATIONS
WITH KEYNOTERS
Eleven years ago, the American
Booksellers Association held its
first Winter Institute to provide
a warm, intimate setting where
booksellers could learn from
each other about best practices.
This years three keynote speakers
are carrying on that tradition
with a series of talks to stimulate
booksellers to think in a new
way about what they do and how
they do it.

s part of his Sunday morning

presentation, consumer
expert Martin Lindstrom,
author of the soon-to-bepublished Small Data: The
Tiny Clues That Uncover
Huge Trends, selected five booksellers for
an onstage business review. Be warned,
Im tough, he wrote in the introduction
to his bookseller challenge on his website, but most importantly Im brutally
honest (and yes, it tends to pay off).
Monday begins with Amy Cuddy, who
researches nonverbal behavior as an associate professor at Harvard Business
School. Cuddy will talk about snap judgments and the subject of her newly
released book, Presence: Bringing Your
Boldest Self to Your Biggest Challenges. Her
research shows that mimicking postures
associated with power and dominance
helps people feel powerful.
The title of poet Kwame Alexanders
Tuesday breakfast talk is The Idea
Business: A Life Spent Writing and
Selling Books. Alexander, who received
a 2015 Newbery Medal for The Crossover,
a novel in verse, regards promotion as an
important part of being an author.
2

Small Data, Big Impact, with Martin Lindstrom

The way people buy books today is completely different from how they bought
them five or 10 years ago, Martin Lindstrom says. He is an expert on branding
and the psychology of consumers, and hes the author of seven books, including
Small Data: The Tiny Clues That Uncover Huge Trends (St. Martins, Feb.). For his
keynote, Lindstrom will show booksellers how to maximize their strengths by
paying attention to seemingly insignificant social cues relating to their customers
lifestyles and behaviors.
Although Lindstroms talk takes its name from his forthcoming book, it could easily be titled Bookstore on Main
Street Makeover. He will take a page from his ongoing Today
show gig, Main Street Makeover, in which he and his team
turn around a business in 24 hours. Booksellers from five
stores around the country who asked for his help will join him
on stage to receive his very targeted recommendations based
on his observations of consumer behavior in 77 countries over
Martin Lindstrom
the past 25 years.
Indie bookstores cannot compete on price or on volume,
Lindstrom says. [They] have to compete on experience and on
insight. Smaller booksellers succeed by selling their passion
to customers, who are buying the passion as much as the books.
Though most consumers who buy and read books are
women, according to Lindstroms research, the way they shop
has changed. In years past, teenage girls would visit bookstores with parents or friends; now they visit in groups of four
to six and stay together as they browse. Its a group bookbuying experience, Lindstrom says. But one girl inevitably ends up as the leader
of each pack, and she literally is controlling the other girls when it comes to what
books are purchasedif any are.
And, Lindstrom says, young women prefer a more tactile shopping experience.
This generation is craving sensory input, he says. They want to touch much
more. If a teenage girl picks up a book in a bookstore, she is 30% more likely to
purchase it than someone her age was 10 years ago, he says. With 41% of book
sales based on sight and 31% on touch, booksellers should do everything they can
to make the purchase of books a sensual experience.
Lindstrom, however, is one of the 23% of book lovers who shop with their noses.
He has been shopping in bookstores since his childhood in Denmark. The smell
of books for me is almost like the feeling you are going into the bedroom or the
office of the author and feeling [he or she] was there, he says.  Claire Kirch

See Lindstroms breakfast keynote on Sunday, January 24, 7:459:15 a.m.,

Plaza Ballroom A, B, C.

P U B L I S H E R S W E E K LY J A N U A R Y 1 1 , 2 0 1 6

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Three years ago Amy Cuddy, a social psychologist and associate professor at the
Harvard Business School, garnered a lot
of attention for a TED Talk on body language and power posing: the idea that
adopting the physical poses associated
with power and dominance will eventually
increase ones own sense of power. Her
research found that mimicking such postures for as little as two minutes not only
changes testosterone and cortisol levels
but also increases confidence and improves
the brains ability to cope in stressful
scenarios. Fake it until you become it,
she told the TED Talk audience.
In 2013, Business Insider named Cuddy
one of its 50 Women Who Are Changing
the World. Numerous literary agents
and publishers encouraged her to write a
book about power posing, but she wasnt
ready. You write a book when its in your

THE

GAME
WARDENS
SON

BOB OCONNOR

Power Posing, with Amy Cuddy

Before Cuddy began

head and youre ready to put it
researching nonverbal behavior,
on paper, Cuddy says. It
she studied stereotyping and
couldnt just be a kernel that
sexism. But they depressed
built into something bigger. I
her. She wanted to focus her
wanted to have the whole
work on empowering others.
thing in my head, and I wanted
Based on her own insecurities
it to be organic.
and experiences, she says that
After the talk Cuddy also
she knows the importance of
heard from a lot of men and
scientifically based psychowomen who werent part of the
logical tools to help people probusiness world. They hadnt Amy Cuddy
tect themselves.
gone to college, and some
Cuddy grew up in a small,
couldnt even afford to buy a
rural Pennsylvania town and
book. Their feedback comoften felt out of place at
pletely changed my underPrinceton, where she earned her
standing of what I was studying,
masters and Ph.D. When she
Cuddy says. She realized that her
was an undergraduate she sufwork didnt have to be all about
fered a traumatic brain injury
the science, that it could be
in a car crash. Doctors told her
accessible to the average person.
that shed never recover, and her
Too often researchers get lost
IQ dropped temporarily.
in their work without thinking of how it
So the fit for me is helping people
can be applied practically. Its an echo
who lack power find the power they have,
chamber, Cuddy says. They dont get
to get in touch with their own personal
any sense of how the work is applied outpower, Cuddy says. She sees the books
side of the lab because they dont undermessage as helpful for everyone from
stand how it works. Or theyre not conretirees to businesspeople who are unsatnecting it at all. In her newly released
isfied with their work lives. If people
book, Presence: Bringing Your Boldest Self
arent able to be their strongest, best
to Your Biggest Challenges (Little, Brown),
selves, it isnt just hurting them, Cuddy
she tries to bring together both the scisays. Its hurting everyone.
ence and the practical applications.

Tiffany Razzano

See Cuddys breakfast keynote on Monday, January 25,

7:459 a.m. in Plaza Ballroom A, B, C.

Steven T. Callan

Book of the Year Award Finalist, ForeWord Magazine

6x9 trade paperback

Distributed by Epicenter Press/
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Nature/Memoir; Pub Date: March 2016

A half century of adventures and

investigations from the early 1950s
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California wildlife ofcers:
the authors father, his colleagues,
and himself.
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Translating Ideas into Sales,

With Kwame Alexander
Kwame Alexander is adamant that writers have to do more than
write books. If they want to be successful, they also have to
promote and sell their books. You have to be able to use your
creativity to separate yourself from the pack, he says. You have
to be open to ideas, use ingenuity to sell books. A born raconteur,
Alexander is eager to share some of the lessons he has learned over
the course of a lifetime in his keynote, The Idea Business: A Life Kwame Alexander
Spent Writing and Selling Books.
Alexanderwho recently signed a four-book deal with his publisher for a prequel
to The Crossover, his 2015 Newbery Medalwinning novel in verse, and a middle-grade
trilogyhasnt always found it easy to make a living as a writer. As recently as 2011,

P U B L I S H E R S W E E K LY J A N U A R Y 1 1 , 2 0 1 6

he says, he had to actively market his own

books, including Acoustic Rooster and His
Backyard Band (Sleeping Bear Press), a
picture book illustrated by Tim Bowers,
which has since been optioned for a childrens television show.
After Alexander was laid off from his
day job, his wife suggested that he help
make ends meet by selling Acoustic Rooster
and His Backyard Band at a farmers
market near their northern Virginia
home. It was an amazing idea, he says.
I didnt know how amazing it was until
I realized I could sustain my family
doing this. Alexander says that he sold
$1,000 worth of books in less than two
hours on his initial foray and established
personal connections with local teachers
and librarians over the next year and a
half through farmers markets.
Not only has Alexanders life been
framed by ideashe is the author of
21 books and owned a small literary
press, BlackWordsbut the impulse to
promote those ideas has always been
strong. Its hard to flip that switch,
says Alexander, who has been involved
in book publishing for most of his life.
His parents owned a small press that
published multicultural childrens
books.
Alexander credits savvy indie booksellers with teaching him about book
promotion. He laughs when recalling an
appearance at a Virginia indie to promote
Do the Write Thing: 7 Steps to Publishing
Success (BlackWords, 2002). A huge
crowd had gathered,
eager to take advantage
of the self-publishing
workshop that had been
advertised. The posters
didnt have my face or
my name anywhere, he
says. How cool is
thatmarketing the
idea? Nobody knew who
I was. If that bookstore had put up a sign
saying that Kwame Alexander will be
here, nobody would have come.
When it comes to expressing his
appreciation for the independent booksellers who have supported him, first as

a publisher and subsequently as an

author and editor of books for children
and adults, Alexander is effusive.
Independent booksellers have embraced
The Crossover, just like they embraced my

books when I started my company in the

90s, he says. The only difference is the
kind of support shown. My name and
picture are on the posters now, which is
kind of cool.
Claire Kirch

See Alexanders breakfast keynote on Tuesday, January 26,

8:309:45 a.m. in Plaza Ballroom A, B, C.

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W W W . P U B L I S H E R S W E E K LY. C O M

BOOKSELLING PEAKING
IN COLORADO
Its boom time for bookstores in the Centennial State

enver is a real boomtown

right now, says Len
Vlahos, who with his wife,
Kristen Gilligan, is the
new owner of Tattered
Cover Book Store, which
has four branches in the greater Denver
metropolitan area and three at Denver
International Airport. He says the citys
robust employment opportunities, skyrocketing real estate prices, and influx of
younger residents help account for
growing sales at his store. That boom is
evident across Colorado.
In 2014, Colorado had the fifth fastestgrowing state economy in the nation,
according to a report from the Bureau of
Economic Analysis, up from sixth fastest
in 2013. Offering jobs in the tech sector
and marijuana industrypot was legalized in Colorado in 2012the state has
also seen a large population increase and
low unemployment. Colorado gets an
additional boost from tourism. In 2014,
it had a record 71.3 million visitors, who
spent $18.6 billion.
Bookselling in Colorado reflects the
states healthy economy. The Mountains
and Plains Independent Booksellers
Association has seen its Colorado membership increase by 10 stores to 49 over the
past five years. Some of the newer stores
are mixing books and brew. Nicole
Sullivan opened the BookBar, a combination bookstore and wine bar, in Denvers
Tennyson Street arts district in 2013. She
says sales have increased 20% each year
and the numbers just keep climbing.
Over the summer Sullivan expanded the
store to make more space for kids books
and added a room that can be turned into
6

By Anisse Gross

Lots of seating in Denvers BookBar

a private book club meeting space. In the

fall, she opened BookBed, a book-themed
apartment rental above the store where
visiting authors and others can stay. Her
neighborhood has grown increasingly
popular. A second bookstore, Second Star
to the Right, is a childrens specialty
store that offers tutoring, opened across
the street from BookBar in 2014.
Also in 2014, father and son Kevin
and Ben Gillies opened City Stacks
Books & Coffee in the LoDo (or Lower
Downtown) section of Denver. If we tried
to do it today, wed be scrambling to find
a place, Kevin Gillies says. I think were
quite lucky to have found a spot when we
did. Being located only three blocks
from Tattered Covers LoDo store hasnt
been a problem. Thats because the stores
attract different shoppers. Our store is a

little less than 2,000 square feet, which

is part of our marketplace analysis,
Gillies says. You have to be Amazon,
Costco, or us. We see the middle ground
as a difficult place to maintain.
A longer-running shop, the Bookies,
opened in the Glendale section of Denver
in the 1970sjust about the same time
as Tattered Cover. Sales floor manager
Larry Yoder says the store has benefited
from an increased emphasis on shopping
locally, adding, Theyre coming here to
keep the Bookies here.
Colorado has a deep commitment to
shopping locally. The American
Independent Business Alliance, begun
in response to the growth of chain
retailers, was rooted in an organization
formed by two Colorado residents in
1997, David Bolduc, owner of Boulder
Book Store, and Jeff Milchen, now codirector of AMIBA.

The interior at Boulder Book Store

City Stacks Books & Coffee in Denvers

LoDo section

P U B L I S H E R S W E E K LY J A N U A R Y 1 1 , 2 0 1 6

It takes more than shopping locally,

though, to keep stores in popular tourist
areas open. The 25-year-old Off the
Beaten Path bookstore in Steamboat
Springs, a skiing destination and
ranching center, has a coffee bar and
serves beer and wine. Owner Ron Krall

says his store is very dependent on tourism in a community

with a small year-round population. Without it, we couldnt
survive, he says. Half of our business depends on that tourist
economy.
Off the Beaten Path has been especially challenged by consumers opting for the convenience of e-tail. We are the only
remaining bookstore in Steamboat Springs, Krall says. We
feel the pinch of Amazon because, as a very small community of
12,000 people, many people have to shop on Amazon for lots of
general goods that simply arent available in our town.
At Marias Bookshop in
Durango, which is located in
the San Juan Mountains in
the states southwest, online
shopping is less of an issue.
People used to say that they
would get books online, but
now were a novelty, owner
Maria Avantaggio says,
adding that sales have been
up for all but two of the past
Marias Bookshop in Durango
12 months. [Visitors] come
from big cities where they dont have an independent bookstore,
and they leave with a big stack of books.
Unlike many stores elsewhere that might rely on events with
big-name authors for sales, Marias is in a fly-over region for
national tours. So it hosts more events with local authors. Quite
honestly some of our biggest flops have been celebrity authors,
Avantaggio says. It turns out people just dont care. Theyd
rather go mountain biking.
In Colorado, booksellers count on both winter spots and summertime activities to draw tourists. Obviously December is
important and big, but its not the sole determinant whether we
have a good year, says Arsen Kashkashian, inventory manager
at the Boulder Book Store. The year can be made or broken in
the summer. Too much snow can also be a hindrance, as it was
over Thanksgiving weekend, when a winter storm pushed sales
at the store down 15%. Had the weather been good, we would
have been even or up, Kashkashian adds.
Kelsey Myers, events coordinator at Old Firehouse Books in
Fort Collins, says weather can make a huge difference from
one day to the next. If it snows the day we have an event booked,
it can really kill attendance, she says. It affects us on a bigger
scale with the natural disasters that have been going on in the
past few years, with a ton of wildfires followed the next year by
a lot of flooding. Thats been challenging for tourists and the
community as a whole.
Despite the challenges, sales were strong for many Colorado
stores last year. At Old Firehouse, which remodeled and
expanded in August, opening a kids room, sales were up 20%
in both October and November. December is always the best
month for us, Myers says. Although its too early for final
figures, she adds that December was the icing on the cake.

The encore youve

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starred, Kirkus

Scar Girl

Len Vlahos
Ages 14-18
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978-1-60684-607-0

Meet author Len Vlahos

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The Scar Boys

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William Morris Debut
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Publisher Services

Organizers hopeful that the second event will

give booksellers a bigger boost than in 2015

By Anisse Gross

ast years inaugural national

Independent Bookstore Day,
which coincided with Free
Comic Book Day on May 2,
was a huge success. More than
300 of the 400 participating
stores reported average sales increases of
70% and a significant uptick in foot
traffic over a typical day, according to
IBD program director Samantha Schoech.
This spring IBD returns on April 30.
The slightly earlier date was prompted
by concerns about competing with
Mothers Day, which
falls on May 8 this year.
Schoech predicts that
even more booksellers
will participate in
2016. Sponsorship has
already increased. In
addition to the American
Booksellers Association
and Penguin Random
House, Ingram has
joined in, and its support enabled IBD staff
to visit the fall regionals
to talk with booksellers one-on-one.
That was great because we got to take
our message to the people, Schoech says.
We are figuring out ways for smaller,

slightly more geographically isolated

stores to participate. Theres a lot of
stores that fit that description that did
really well in 2015. Where larger stores
can draw huge authors for big events year
round, smaller stores dont have that pull.
In some ways Independent Bookstore
Day can be that giant boon for them.
Country Bookshelf in Bozeman,
Mont., definitely benefited from participating last year. It reported a 57%
year-on-year sales increase on IBD.
Thats fantastic, events coordinator
Carson Evans says. Last
year the store gave away
free books on the street
to draw people in and
Evans set up activity
stations, including a
crafts area for kids and
a writing space with a
typewriter. It was great
because I could set
them up in the morning
and not have to fuss
with them much for the
rest of the day, which I
think is important for a store with a
small staff and limited time resources,
she says.
To help boost sales for participating

GOING TO SCHOOL?
bookstores, IBD offered 15 exclusive
items last year. For 2016, it has cut back
to a dozen exclusives with lower price
points, including a Curious George
plush doll with an IBD logo on his
shirt, a Neil Gaiman coloring book, a
vinyl record to accompany Rad American
Women AZ, and IBDs signature item:
a Bad Citizen stencil featuring a quote
from Fran Lebowitz. At WI 11, IBD
will announce its first Author
Ambassador, who will help with promotion this year.
Schoech says it is often the little things
that make a difference on IBD and encourages booksellers to get creative. Last year
Seattles Elliott Bay Book Company

offered a behind-the-scenes tour, for

example, while other stores tweeted out
secret passwords that customers could
mention in exchange for prizes.
Join the Party is IBDs tagline, and
Schoech encourages stores to embrace it.
Throwing a party is a huge part of the
entire thing, she says. We want this to
become known as a day that celebrates
books, bookstores, booksellers, and
authorsand the party is a huge part
of it.
The party has begun to spread northward. Booksellers in Canada are finalizing plans for a second Canadian Authors
for Indies Day, which will be held on
April 30, as well. 

See Schoech moderate the panel Independent Bookstore Day and the Power of Alliance
featuring Country Bookshelf owner Ariana Paliobagis, Pegasus Books owner Amy Thomas,
and Calvin Crosby, executive director of the Northern California Independent Booksellers
Associationon Monday, January 25, 4:305:30 p.m., Governors Square 17.

Apply for a
Binc Scholarship

$10,000, $5,000
& $3,500 AWARDS
for bookstore employees,
bookstore owners & their
dependents
Applications accepted

JAN. 11 - FEB. 29, 2016

$5,000 Karl Pohrt Tribute Scholarship
for overcoming a learning adversity.
or a non-traditional student.
$10,000 & $3,500 awards
are evaluated equally on financial need,
academic performance, leadership
and/or community involvement.

A LOOK AT
BOOKSELLING
TRENDS
Two industry veterans discuss
the phenomena that shaped book buying
in 2015

By Judith Rosen

ver the past year, Peter

Hildick-Smith, founder
and CEO of the Codex
Group, and Kristen
McLean, director of new
business development for
Nielsen Book, have been following several industry developments that could
well shape book sales going forward.
When McLean initially looked at sales

data for adult nonfiction titles and saw a

significant jump in unit sales, which were
up about 6% in the year-to-date period
ended December 6 compared to the same
period in 2014, she thought that the
signs seemed to point toward nesting.
After drilling down, she found that the
big story in nonfiction is adult coloring
books. Certainly adult coloring books
helped boost holiday sales at bookstores,

apply online at
www.scholarsapply/binc
For questions
call 800-537-4180

craft stores, and big-box retailersand

they show no sign of letting up.
Adult coloring books are key factors
in three of the top four adult nonfiction
categories, McLean says. They make
up 14 out of the top 20 for games/
hobby/activity, including the top three
slots. They are 40 out of the top 50 in
art/design. There are even three in the
Peter Hildick-Smith
Kristen McLean
top 20 in self-help.
Its no surprise that Johanna Basfords
Hildick-Smith takes a multichannel
Lost Ocean, which sold nearly 200,000
approach to evaluating book trends. He
copies between its October pub date and
calls the medias emphasis on the softthe beginning of December, leads the
ening of the e-book market throughout
pack. Her coloring book Secret Garden
2015 a distraction. For him, the real
sparked the trend. Two other top sellers
news is the increase in online and mobile
in games are: Dovers Art Nouveau
shopping, In 2015, he says, for the first
Animals, part of its Creative Haven line,
time more people shopped online than in
and Detailed Designs and Beautiful Patterns
physical stores over Thanksgiving
from Lilt Kids Coloring Books. Coloring
weekend. Online is the dominate force,
books for adults have gotten so popular
that they now share a BISAC code with
he says. Nobody has the customer focus
[Amazon] has.
activity books in the Games subject
In his talk at WI 11, Hildick-Smith
heading.
COME TO THE Wi11 AUTHOR RECEPTION TO MEET

JULIE MORRIS
NEW YORK TIMES bestselling author of SUPERFOOD SMOOTHIES

9781454905585

9781454905592

9781454918103

9781454910770

For sales inquiries, contact Trudi Bartow:

TBartow@SterlingPublishing.com

will look at different channels and

online buyers. He says the fact that so
much bookselling has moved online
should be particularly worrisome for traditional publishers. The whole underpinning of publishing is physical retail,
Hildick-Smith says, adding that otherwise authors can go directly to Amazon.
Although many bookstores have websites geared toward retail, few do much
of their selling online. And some booksellers choose not to sell online at all.
Hildick-Smith calls this a mistake. If
you only offer an opportunity to buy with
you in one channel, you are missing an
opportunity, he says. Youre competing
against a very powerful online retailer.
See Hildick-Smith, McLean, and Book
Industry Study Group executive director
Mark Kuyper in the panel Overall
Trends in Book Retailing on Monday,
January 25, 4:305:30 p.m., Plaza
Ballroom D.

AUTHORS AND BOOKS

TO WATCH FOR AT WI 11

A selection of adult and childrens authors to meet at this years

Winter Instituteand what makes their books notable
Compiled by Judith Rosen

ADULT

Why the buzz: Margaret the

First has it all: a love story
between exiles in France; a protofeminist journey as Margaret
Cavendish breaks down barriers,
publishing books, poetry, philosophy, and plays while scandalizing genteel London; a Royalist
girl made handmaiden to the

Margaret the First:

A Novel
By Danielle Dutton
Catapult, March
$15.95 paperback original
with French flaps
First printing: 7,500 copies

queen only to see her ancestral home

sacked and the king executed by
Cromwells Parliamentarians. And
throughout, the narrative is vividly rendered in author Danielle Duttons spare,
poetic, elegant prose.Andy Hunter,
publisher.
Publicity & marketing plans: Six-city
author tour with visits to M.F.A. pro-

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print, broadcast, and digital media
confirmed.
Opening: The woman had eight
children. The first, called Tom, in 1603,
the final year of Queen Elizabeths reign.

The Veins of the Ocean

MARION ETTLINGER

By Patricia Engel
Grove Atlantic, May
$25 hardcover
First printing: 20,000
Why the buzz: Patricia Engels newest
novel goes where few have gone before:
inside the life of a family roiled by a
legacy of incarcerated and death row
men. Through the truly authentic voice
of the alluring young Reina Castillo,
Engel captures with intimacy, clarity,
and heartbreak the
life of a woman first
chained to her
brother in jail and
then tentatively
making her way to
freedom in the
Florida Keys. This
book grabbed me by

Opening: When he found out his wife

was unfaithful, Hector Castillo told his
son to get in the car because they were
going fishing.

Leave Me
By Gayle Forman
Algonquin, Sept.
$26.95 hardcover
First printing: 75,000
Why the buzz: The in-house excitement for Gayles novel has been completely infectious. Everyone who has read
the manuscript is awestruck by her
storytelling talents, her honesty, intelligence, and wit. Its an immensely satisfying and emotionally perceptive meditation on marriage, motherhood, and
careerthe courage to run away from it
all, and the courage to come back home.
I imagine that book clubs are going to
fall hard for Leave Me.Craig Popelars,
director of marketing and sales.
Publicity & marketing plans: Author
tour, including appearances at BEA and
ALA; national print and online advertising; extensive online and social media
campaign; book club outreach, including
online reading group guide.
Opening: Maribeth Klein was working
late, waiting to sign off on the final page
proofs of the December issue when she
had a heart attack.

A Well-Made Bed

Patricia Engel

the throat in the opening chapter and

never let go.Elisabeth Schmitz,
Grove Atlantic, v-p, editorial director.
Publicity & marketing plans: Sevencity author tour and an appearance at
ALA; prepublication campaign with
galley giveaways; library marketing with
promotions at Midwinter ALA and
PLA.

By Abby Frucht and Laurie Alberts

Red Hen, March
$16.95 paperback
Why the buzz: This extraordinary
novel written by two women hundreds
of miles apart features the escapades
and friendship of
Jaycee and Noor
the Thelma and
Louise of the 21st
c e n t u r y. W h a t
begins as desperate
acts of survival
evolves as the two
characters craftiness turns them into
badasses in a world of intrigue, murder,
and the underground cocaine market.

12 P U B L I S H E R S W E E K L Y J A N U A R Y 1 1 , 2 0 1 6

As the lines between right and wrong

become increasingly blurred, Jaycee
and Noor find themselves in a morally
ambiguous life.Kate Gale, managing
editor.
Publicity & marketing plans: Eight-state
author tour, including book launch at
KGB Bar and after-party in the Red
Room in New York City; media
appearances, including podcast interviews on Women of an Uncertain Age
and Words on a Wire.
Opening: Pauline stopped to adjust her
sweatpants as the other kids made their
way out of dress rehearsal, Noor stalled
in the cloakroom and frowned at the
prospect of walking home.

Imagine Me Gone
By Adam Haslett
Little, Brown, May
$26 hardcover
First printing: 50,000
Why the buzz: This is a deeply moving,
often hilarious story of one family trying
to love and care for one
another across the span of
40 years, a novel that
poses the question: how
far will you go to save the
people you love the most?
You have in your hands
the best novel Ive ever
had the pleasure to publicize. The best. Bar
none.Nicole Dewey, v-p, publicity.
Publicity & marketing plans: 10-city
author tour; ARC giveaways at fall trade
shows and appearance at ALA Midwinter;
presell bookseller dinner; national print
and online advertising prepub and onsale; social media campaign; Goodreads
giveaways.
Opening: As I stepped out of the cabin,
whiteness blinded mefull sun on the
snowy yard.

Before the Fall

By Noah Hawley
Grand Central, May
$26 hardcover
First printing: 100,000
Why the buzz: From the moment

The Red Parts:

Autobiography of a Trial
By Maggie Nelson
Graywolf, Apr.
$16 paperback
First printing: 10,000
Why the buzz: Maggie Nelson is one
of the most exciting and invigorating
figures on the literary scene today, and
when we learned
that The Red Parts
had fallen out of
print and had never
appeared in paperback, we quickly
jumped on the
opportunity to
relaunch it. Nelsons
first gripping foray
into personal, essayistic nonfiction uses
the reopening of her aunts 1969 murder
case as a jumping off point for a meditation on the strange American preoccupa-

BRIAN LAX

Before the Fall was

submitted, I knew,
absolutely knew,
that the blend of
intrigue and depth
of character was so
beyond the scope of
most novels that it
would become a
contagious, obsessive read. And thats
exactly what happened as the manuscript
traveled through GCP. For anyone who
watches the TV show Fargo (which won
every top media award), it is clear that
Noah is a master of dialogue and
story.Deb Futter, v-p and editor-inchief and the books editor.
Publicity & marketing plans: Multicity
author tour; prepublication media lunch
and bookseller dinners; online/digital
campaign; extensive ARC distribution
and big-mouth mailings; national print
and online advertising campaign; ABA
White Box promotion; social media
campaign; reading group guide and book
club outreach.
Opening: A private plane sits on a
runway in Marthas Vineyard, forward
stairs deployed.

tion with sexualized violence.Ethan

Nosowsky, editorial director.
Publicity & marketing plans: Repackage
and reintroduce; advertising campaign;
academic marketing/outreach; author
events.
Opening: We have every reason to
believe this case is moving swiftly toward
a successful conclusion.

Behave
By Andromeda Romano-Lax
Soho, Mar.
$26.95 hardcover
First printing: 40,000
Why the buzz: Behave has gutwrenching resonance, perhaps especially for parents. The questions the
novel raises about who really knows
whats best for our children are so
important, so uncomfortable, and
so viscerally rendered here
(through the lens of science) that
I found my own point of view

Andromeda Romano-Lax

emphatically changed. We
have had unprecedented
response to our ARC from
booksellers and librarians,
who have reacted to the
narrative with the same
intensity that I did.
Juliet Grames, associate
publisher.

ImPoSsIbLe tO pUt dOwN.

LOIS DUNCAN, New York Times bestselling author

On a farm fourteen miles east of

Peachtree, Alabama, a secret is
hiddena secret named Annabel
Lee. Her uncles last words before
he hid her away: Dont open that
door for anybody, you got it?
Not even me.

N
To order call 1-800-877-2665
To order in Canada call David C. Cook
1-800-263-2664

Coming soon

Publicity & marketing plans: Distributed

close to 4,000 ARCs.
Opening: Why are you doing this?
John asks, coming home to the farm from
Manhattan, finding me out of bed, at the
corner desk, typing in my nightgown at
8 p.m., the boys already asleep and my
dinner, a bowl of chicken soup, ignored
at my elbow.

Everybodys Fool

$16.95 | 9781614293255 | March 2016

A landmark book of interfaith

dialogue.
The Dalai Lama establishes
himself as an authentic presence
respectful of Christian traditions.
This is a fascinating book.
Publishers Weekly

AWAKE AT
THE BEDSIDE
$19.95
9781614291190
May 2016

An indispensable resource for

anyone involved in hospice
or caregiving.
Profoundly moving, inspiring,
and helpfula real treasure.
Jack Kornfield, author of
A Path With Heart

Distributed to the trade

by Simon & Schuster
wisdompubs.org

By Richard Russo
Knopf, May
$27.95 hardcover
First printing: 250,000
Why the buzz: Everybodys Fool is filled
with humor, heart, hard times, and
people you cant
help but love, possibly because their
various faults make
them so stridently
human. This is
classic Russo
(winner of the
Pulitzer Prize for
Empire Falls)and a
crowning achievement from one of the
greatest storytellers of our time.Gary
L. Fisketjon, v-p, editor-at-large.
Publicity & marketing plans: 1012-city
author tour; prepub advertising and promotion; national print advertising in the
New York Times Book Review and the New
Yorker; extensive online advertising campaign; major Facebook preorder and onsale campaign; major Goodreads campaign; repromotion of Empire Falls and
Nobodys Fool; reading group guide; major
library promotion; Fathers Day
promotion.
Opening: Hilldale Cemetery in North
Bath was cleaved right down the middle,
its Hill and Dale sections divided by
a two-lane macadam road, originally a
Colonial cart path.

The Mirror Thief

By Martin Seay
Melville House, May
$29.95 hardcover
First printing: 50,000
Why the buzz: Reading The Mirror

14 P U B L I S H E R S W E E K L Y J A N U A R Y 1 1 , 2 0 1 6

Thief, I was completely transported in

the way only an old-fashioned, sweeping
novel can transport
you. The descriptions are so precise,
the settings so brilliantly rendered,
that you will find it
impossible not to
picture yourself
roaming through
the dark alleys of
16th-century Venice, or the seedy waterfront of late-1950s Venice Beach, or the
deceptively pristine gambling floor of
Las Vegass Venetian casino. Seay has
written an ambitious, wildly entertaining page-turner thats also a genuine
work of literature.Dennis Johnson,
cofounder and publisher.
Publicity & marketing plans: An Indies
Introduce Spring 2016 title; extensive
early bookseller marketing campaign;
social media campaign, including
MobyLives, Goodreads giveaway,
Twitter, Instagram, Tumblr, and Facebook;
Facebook advertising campaign; outreach to reading groups; book trailer;
jacket blowups.
Opening: A little farther up the Strip
the pirates are at it again: their last
cannon boom as the taxi drops him at
the curb, and he crosses the Rialto Bridge
to the sound of distant applause.

The Honeymoon: A Novel

By Dinitia Smith
Other Press, May
$26.95 hardcover
First printing: 40,000
Why the buzz: The Honeymoon offers an
intimate look into a phase of George
Eliots life never before explored with
such attentive and vibrant treatment: the
late-life marriage to
John Walter Cross.
Grounded in Eliots
life and letters and
employing Smiths
absorbing talent for
storytelling, this
accessible portrait
deepens our under-

standing of Eliots motivations and evolution as a woman and intellectual.

Pregnant with atmosphere, this
enchanting journey takes us alongside
Eliot to her honeymoon in Venice.
Jessica Greer, publicity director.
Publicity & marketing plans: Author
appearances.
Opening: One late afternoon in June of
1880, a rather famous woman sat in a
railroad carriage traveling toward Venice
with her new husband, a handsome
young man 20 years her junior.

Girl Walks Out of a Bar

By Lisa Smith
SelectBooks, May
$17.95 paperback original
First printing: 10,000

Lisa Smith

Why the buzz:

After a nice girl
from New Jersey
lands her dream job
at a leading law firm
in Manhattan, she
and her close-knit
group of highachieving young
lawyer friends celebrate the end of their
notoriously grueling workdays with
alcohol-fueled nights at the citys glamorous clubs. But for Lisa, something
goes terribly wrong. Girl Walks Out of a
Bar is the true and darkly comic story of
Lisa Smiths 10 chaotic years as a secret
alcoholic and drug addict.Nancy
Sugihara, editor.
Publicity & marketing plans: Aggressive
marketing targeting both social media
and traditional trade channels.
Opening: Shit. It was 7:00 Monday
morning and I needed wine. In two hours

Id have to be at work, which meant that

I was going to have to steady my shaking
hands. I inched out of bed and walked
naked toward the kitchen.

Your path to the best in

mystery, crime, & suspense

The Nest
By Cynthia DAprix Sweeney
Ecco, Mar.
$26.99 hardcover
First printing: 150,000
Why the buzz: This is a funny, bighearted, sophisticated read about
how our relationships and ambitions
change over the
course of our lives
and how money
brings us together
and drives us apart. I
fell in love with it
immediately and was moved to preempt, and the response from readers inhouse has been nothing short of
astounding.Megan Lynch, editorial
director.
Publicity & marketing plans: Six-city
author tour; prepub media lunch;
national print advertising and online
advertising campaigns; excerpts shared
online; e-card campaign; video trailer
campaign; Amazon Vine; book club
o u t reach; extensive social media
campaign.
Opening: Because the three Plumbs
had agreed on the phone the previous
evening that they should not drink in
front of their brother Leo, they were all
unbeknownst to one anothersitting
in separate bars in and around Grand
Central, savoring a furtive cocktail
before lunch.

Mr. Eternity
By Aaron Thier
Bloomsbury USA, Aug.
$26 hardcover
First printing: 40,000
Why the buzz: Its a merry Cloud
Atlas.... Five rotating time periods drawn
from the past, present, and future; a protagonist for the ages (literally so); sparkling language; inventive storytelling;

Outstanding.
John Gilstrap, NYT bestselling author
MAY 10TH | ISBN: 978-1-62953-594-4

D e at h
he
on t

e
r
i
h
p
Sa p
A L a dy

s F fo
F r a nce

yst e r y
lk es M

R. J.
KORETO
A wonderfully
independent herione.
Rhys Bowen, NYT bestselling author
JUNE 14TH | ISBN: 978-1-62953-590-6

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and enough themes underpinning this

ambitious work to keep a book club busy
for a year. Whats not to like? Though,
for me, it was love.Ken Holland, v-p,
director of field sales at Macmillan,
which distributes Bloomsbury.
Publicity & marketing plans: Author
tour with events in Florida and
Massachusetts;
prepub outreach to
lit bloggers and consumer review campaign; major indie
bookseller buzz
campaign; social
media campaign.
Opening: 2016.
The ancient mariner
got up at dawn in order to drink the dew
from the hibiscus flowers that grew in
what he called the lee of his house.

CHILDRENS/YA
The Problem with Forever
By Jennifer L. Armentrout
Harlequin Teen, May
$18.99 hardcover
Ages 12up
First printing: 150,000
Why the buzz: Teens will devour this
riveting tale of a girl slowly learning to
reclaim her voice after a traumatic past
robbed her of it. Deeply moving,
intensely romantic, and flavored with
bestselling author Jennifer L.
Armentrouts celebrated wit and universally compelling voice,The Problem with
Forever belongs on every readers keeper
shelf.Margo Lipschultz, senior editor.
Publicity & marketing plans: Author
tour, including appearances at regional
festivals and conventions; extensive trade
advertising and promotion at trade
shows, conventions,
and library shows;
exclusive preorder
campaign; multilayered online advertising and partnership campaign;
extensive consumer
advertising.

Opening: Dusty, empty shoeboxes

stacked taller and wider than her slim
body wobbled as she pressed her back
against them, tucking her bony knees
against her chest. Breathe. Just Breathe.
Breathe.

The Pharos Gate:

Griffin & Sabines Lost
Correspondence
By Nick Bantock
Chronicle Books, Mar.
$24.95 hardcover
First printing: 50,000
Why the buzz: Griffin & Sabine
the series that enchanted millions of
readers, occupied
the New York Times
bestsellers list for
over 100 weeks,
and put Chronicle
Books on the
mapis back.
With a 25th-anniversary edition of
the first book and a
fourth and final installment in the series,
The Pharos Gate, these books will reignite
the passion of Griffin & Sabines loyal
fans and introduce the series to a new
generation of readers.April Whitney,
senior publicist.
Publicity & marketing plans: Author
tour; video trailer; trade and institutional
advertising; social media campaign;
series Web destination; indie bookstore
outreach campaign.
Opening: SabineI remember so
much that has not happened.

Passenger
By Alexandra Bracken
Disney-Hyperion, on sale
$17.99 hardcover
Ages 12up
First printing: 125,000
Why the buzz: Its the hotly anticipated follow up to Brackens bestselling
and much loved The Darkest Minds
series.Seale Ballenger, publicity
director, Disney Publishing Worldwide.
Publicity & marketing plans: 11-city
tour.

Hour of the Bees

By Lindsay Eagar
Candlewick, Mar.
$16.99 hardcover
Ages 1014
Why the buzz: This story is pure
magic and casts its spell on all who read
itincluding the Indies Introduce
panelists, who selected Bees as one of
their winter/spring titles. It also
received a starred review from PW and
is an in-house favorite at Candlewick
and Walker Books U.K. Lindsay Eagar
is a once-in-a-lifetime find, and we are
delighted and honored to be launching
her into the world with this hauntingly
beautiful debut.Kaylan Adair,
editor.
Publicity & marketing plans: Author
appearances; consumer advertising campaign; trade, school, and library advertising; regional
advertising; discussion guide; extensive
ARC distribution;
major prepub promotion at school and
library conferences
and trade shows;
prerelease author
tour.
Opening: Something flies too close to
my ear. For a moment, its buzz is the only
noise in my world.

also about war and

what happens when
a family member is
deployed. Im
thrilled to offer a
contemporary novel
set on the Navajo
Nation that asks
questions about
biracial identity and what it means to be
a warrior.Yolanda Scott, editorial
director.
Publicity & marketing plans: Author
appearances; national advertising campaign; chapter excerpt and downloadable
reading group guide online.
Opening: The last time I shot a rifle,
I was 10.

Just My Luck
By Cammie McGovern
HarperCollins, Feb.
$16.99 hardcover
Ages 812
First printing: 75,000
Why the buzz: It was love at first read
with fourth-grader Benny Barrows in
Just My Luck. He wants everything at
home and at school to be the way it
used to be, but hes
starting to realize
that might not be
possiblea universal truth that all
of us have had to
experience. McGovern
has a knack for being
able to write stories
ELLEN AUGARTEN

Opening: As they ascended, retreating

farther from the winding trails that
marked the way to nearby villages, the
world open to him in its purest form:
silent, ancient, mysterious.

Soldier Sister, Fly Home

by Nancy Bo Flood
Charlesbridge, Aug.
$16.95 hardcover
Ages 10up
First printing: 30,000
Why the buzz: Tesss relationship with
her sisters horse, Blue, instantly hooked
me. The author describes the book as a
celebration of life and familyespecially
sisters and grandmothersand of riding
horses pell-mell in the dark. The book is

Cammie McGovern

Shrunken Treasures:
Literary Classics, Short,
Sweet, and Silly
by Scott Nash
Candlewick, Apr.
$15.99 hardcover
Ages 58

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Why the buzz: The irrepressible Scott

Nash, illustrator of The Bugliest Bug and
author-illustrator of The High-Skies
Adventures of Blue Jay the Pirate, uses the
Versizer to condense such weighty
tomes as Moby-Dick and Remembrance of
Things Past into
delightful nuggets of nonsense. Nashs
vivid illustrations and rollicking rhymes
will engage
kids, while their
parents will enjoy thumbnail sketches of
everything from Don Quixote to The
Metamorphoses. Its the perfect readaloud.Jennifer Roberts, v-p of publicity and executive director of marketing
campaigns.
Publicity & marketing plans: Author
appearances; materials for school distribution; poster.
Opening: No wussie was Ulysses:/He
journeyed cross the sea/And risked his
life/To find his wife,/The sweet Penelope.

The Secret Language of

Sisters
By Luanne Rice
Scholastic/Point, Feb.
$18.99 hardcover
Ages 12up
Why the buzz: The Secret Language of
Sisters is generating tons of buzz because
KRISTINA LOGGIA

that represent characters with disabilities

in their everyday lives, and she doesnt
disappoint in this relatable and moving
middle-grade debut.Tara Weikum,
v-p, editorial director.
Publicity & marketing plans: Author
tour, including festival appearances;
online trade and consumer advertising
campaign; social media campaign; major
librarian and educator outreach, including
downloadable classroom activities.
Opening: My mom has a theory that
when bad things happen, you should
think about someone elses problems and
try to help them.

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Luanne Rice
18 P U B L I S 1H
JOBZONE1/6V.indd

E R S W E E K L Y 7/18/12
J A N3:04
UA
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its megabestselling author Luanne Rices

YA debut. Luannes previous novels have
been globally beloved, with over 22 million copies in print and several TV movie
adaptations. Now, Luanne brings her
trademark lyricism,
sparkle, and insight
to this poignant
page-turner about
two sisters struggling to heal after a
shocking accident.
Aimee Friedman,
executive editor.
Publicity & marketing plans: Preorder advertising;
online radio advertising; social media
outreach through the author and
Scholastics This Is Teen online community; read it together campaign for
mothers, daughters, and sisters.
Opening: Im late. And Im hardly ever
late, thats the thing.

The Hero Two Doors Down

By Sharon Robinson
Scholastic Press, Jan.
$16.99 hardcover
Ages 812
Why the buzz: Jackie Robinson is one
of the most important and influential
figures in American history. The Hero Two
Doors Down, written by his daughter,
Sharon Robinson, is a moving story of
friendship between a boy and a baseball
legend. [It is] based on the real life story
of a Jewish boy in 1948 Brooklyn whose
favorite baseball
p l a y e r, J a c k i e
Robinson, moves
into his neighborhood. This is a poignant story about
taking responsibility, bridging
cultural differences, and overcoming obstacles.Matt Ringler,
senior editor.
Publicity & marketing plans: Author
video with current N.Y. Mets and L.A.
Dodgers players; author events timed
to Jackie Robinson Day (April 15);

Introducing

Repeater

JOHN VECCHIOLLA

events and media timed

to Ken Burnss PBS documentary on Jackie
Robinson (April 1112);
baseball card giveaway;
consumer advertising.
Opening: December 5,
1959, turned out to be
the worst day of my life.

From the team that brought you

The Isle of Minimus

M.K.L. Murphy

$14.95 Trade Paperback

978-1-910924-00-6
Fiction / Dystopia
January

Salt to the Sea

Firstlife (Everlife Series #1)

By Gena Showalter
Harlequin Teen, Feb.
$18.99 hardcover
Ages 12up
First printing: 150,000

Lean Out

Dawn Foster
$14.95 Trade Paperback
978-1-910924-02-0
Current Affairs
January

Art & War

MAGDA STAROWIEYSKA

By Ruta Sepetys
Philomel, Feb.
$18.99 hardcover
Ages 12up
First printing: 300,000 Sharon Robinson
Why the buzz: [This] is Ruta Sepetyss most powerful novel
to date. Once again, she delves into a little-known corner of
history, the sinking of the Wilhelm Gustloff,
in a narrative meticulously researched and
strikingly told. The major catastrophic
event at the books center is all the more
impactful when set against a refugee
crisis that mirrors the current headlines of
today. As she did in the award-winning
and bestselling Between Shades of Gray
[2011], Sepetys makes history come alive.
Shanta Newlin, executive director of publicity.
Publicity & marketing
plans: Prepub appearances;
three-week tour at on-sale
and key spring book festivals; multitiered publicity
and marketing campaign
aimed at adults and teens;
distributed a limited quantity of early manuscripts at
BEA 2015; extensive galley
distribution and a deluxe
top account mailing; major
national online and print Ruta Sepetys
advertising, a national media campaign, a trailer, and robust
social media campaign; chapter samplers; deluxe floor
display.
Opening: Guilt is a hunter.

Zero Books

Lavie Tidhar & Shimon Adaf

$14.95 Trade Paperback
978-1-910924-04-4
Current Affairs
March

Discognition

Steven Shaviro

$14.95 Trade Paperback

978-1-910924-06-8
Philosophy
March

Ode to Broken Things

Dipika Mukherjee

$14.95 Trade Paperback

978-1-910924-14-3
Fiction
May

www.watkinsusa.com/repeater

Why the buzz: Firstlife is Book 1 of a

riveting and unique contemporary fantasy series from New York Timesbestselling author Gena Showalter. With
multiple endorsements from bestselling YA authors,
not to mention a
kick-ass unforgettable heroine and
breathless pace, this
book delivers a nonstop thrill ride of a
read that will appeal
to teen girls and myriad crossover YA
readers.Natashya Wilson, executive
editor.
Publicity & marketing plans: Author
appearances at regional festivals and conventions; extensive trade advertising and
promotion at trade shows, conventions,
and library shows; large-scale preorder
campaign; multilayered online advertising and partnership campaign; extensive consumer advertising.
Opening: Ive been locked inside the
Prynne Asylumwhere happiness
comes to diefor 378 days.

Into the Dim

by Janet Taylor
HMH, Mar.
$17.99 hardcover
Ages 14up
First printing: 50,000
Why the buzz: Taylors addictive
time travel fantasy is the perfect read
for fans eagerly anticipating season two
of the Starz hit Outlander and teens not
quite ready for Diana Gabaldons books.
Its rich with romance and historical
detail, and readers will love living
vicariously alongside Hope Walton as
she joins forces with
a secret society of
time travelers to
rescue her mother
from 12th-century
England. A social
mediasavvy author
and a companion
book in 2017 make
Into the Dim one to

watch.Rachel Wasdyke, associate

director of publicity.
Publicity & marketing plans: Author
events, including teen festivals; prepub
buzz campaign; national print and online
advertising campaign; dedicated website
with excerpt and author q&a; IndieBound
outreach; Goodreads giveaway; social
media promotions and giveaways.
Opening: Everyone in
town knew the coffin was
empty.

website; retail floor display.

Opening: Morning comes. The ships
appear surging oer the summer sea.

Scar Girl
By Len Vlahos
Lerner/Carolrhoda Lab, Mar.
$17.99 hardcover
Ages 14up

The Pirate
Jamboree
By Mark Teague
Scholastic/Orchard, Apr.
$17.99 hardcover
Ages 35
Why the buzz: Pirate picture books are favorites
among girl and boy maties
everywhere. Mark Teagues
comical illustrations, paired
with his catchy seafaring Len Vlahos
rhymes, are a perfect combination for a swashbuckling pirate adventurethat is until the SS Clean Your
Room comes to town.Ken Geist, v-p
and publisher of Orchard Books.
Publicity & marketing plans: Author
tour; consumer
advertising;
mommy blogger
campaign featuring book and
promotional giveaways to readers;
promotional
placement on the
Story Starts Here

Mark Teague

20 P U B L I S H E R S W E E K L Y J A N U A R Y 1 1 , 2 0 1 6

Why the buzz: From the opening

words of this uplifting, depressing,
and nail-biting novel, I was
immediately captivated. Len Vlahos
tells the story of a punk rock band
zooming to heights of musical success
even as its falling apart emotionally.
I was frustrated by the choices the
kids made, but cared deeply about
them. A sequel to the William C.
Morris YA Debut Award finalist
The Scar Boys, this story stands on its
own as it explores the personal costs of
fame.Alix Reid, associate trade
publisher of
Carolrhoda Books
and Carolrhoda
Lab.
Publicity & marketing plans:
A u t h o r t o u r,
including the official launch at
WI 11; playlist
contest on social media; ABA Digital
White Box.
Opening: What defines you?

WHICH GLOBAL COMPANIES WILL SUCCEED,

AND WHICH ONES WILL FAIL?
Its All About Environmental, Social, and Governance (ESG) Practices

From New York Times Best-selling

Author Comes A new BloCkBuster

[A] book for green-money

investors and consumers
bent on putting their money
to work in positive ways.
Kirkus Reviews

[A] practical blueprint for

companies that want to
adopt socially responsive
corporate practices.
Publishers Weekly

A profound and insightful

look at corporations that
will endure and thrive in a
world of increasing challenges,
risks, and opportunities.

978-0-7570-0413-1 $17.95
NOW AVAILABLE

Elizabeth Cheney
TRIO Global Consulting

This book will prove to be

a crictically important read
for the rest of this century.
Darryl Vernon Poole
Cambridge Institute

978-0-7570-0426-1 $16.95
MARCH 2016

978-0-7570-0427-8 $16.95
MARCH 2016

T H E B E S T P L A C E T O S TA R T.
Available through Ingram and Baker & Taylor. For a copy of our catalog, call us at 516.535.2010, or visit:
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